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RHS
Case Studies
BENEFITS Company
www.saleshub.ca
Case Study Benefits Company The client is RHSA Canada. RHSA offers a Health Spending Account targeted at small and medium sized business owners. Their focus is on helping business owners take money out of their company tax free in order to pay for every day medical expenses. In large part, RHSA competes with large insurance companies that offer traditional benefit plans which limit coverage and are generally expensive.
THE PROBLEM The largest challenges facing RHSA were:
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They were in competition with large insurance companies with huge budgets and sales teams.
There was little knowledge in the marketplace about health spending accounts.
The company could not afford to build out a sales team.
Small business owners were (and still are) difficult to get in touch with.
THE SOLUTION Saleshub! SalesHub is an automated sales and marketing platform designed to optimize a company’s web asset, drive down their cost of acquisition and make their sales team more productive. SalesHub provides an end to end solution for RHSA by managing all aspects of web design, website build out, lead nurturing, Calls-To-Action, SEO, blogging, Pay-Per-Click campaigns, content development and much more. Most
www.saleshub.ca
companies have some of these tools in place, however, the Saleshub differentiator is that it employs ALL aspects of a successful inbound marketing platform where the elements work in concert with each other to drive that much desired quality inbound traffic. Fact is, by the time your prospects reach out to you, 60% of the sale is made. Thus, your sales efforts are much more focused and your sales revenues improve significantly. By focusing the key web asset messages on critical issues important to small business owners, SalesHub was able to:
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Convert
60%
9700 Visits
Increase website traffic by
180 Leads
55
Drive down the Cost of Acquisition by more than 60%
40%
860%
in the first year
New Customers
BENEFITS
Simply stated, Saleshub is your online sales team that puts the sales people in front of the right prospects at the right time with the right message. Thus, you sell more! By using SalesHub, RHSA is now educating customers before they engage with a company representative and it has resulted in an increased closing rate of 50% when compared to the cold discussions of the past. This solution has allowed RHSA to launch their product in Canada without the high cost of a sales team. They are now generating enough conversions to warrant hiring their first sales person.