Case Study
RECRUITING Company
www.saleshub.ca
Case Study Recruiting Company Our client is a recruiting company that specializes exclusively in finding top sales talent for companies ranging from Start up’s to The Fortune 500 across North America. SalesForce Search helps companies find these qualified sales people who will have an immediate impact on a company’s sales targets. Recruiting is an extremely competitive industry and it was important to differentiate their service offering. Specializing in sales was a good start, however, they also realized that they needed to connect with companies before they began their search for a recruiting firm.
THE PROBLEM The biggest challenge facing SalesForce Search was how to level the playing field with big publicly traded companies to gain market share. Another issue was how to reach the decision makers at the moment they began to search for a recruiting partner.
THE SOLUTION SalesHub is an automated sales and marketing platform designed to optimize a company’s web asset, drive down their cost of acquisition and make their sales team more productive. SalesHub provides an end to end solution for SalesForce Search by managing all aspects of web design, website build out, lead nurturing, Calls-To-Action, SEO, blogging, Pay- Per- Click campaigns, content development and much more. Most companies have some of these tools in place, however, the Saleshub differentiator is that it employs ALL aspects of a successful inbound marketing platform where the elements work in concert with each other to drive that much desired quality inbound traffic. Fact is, by the time your prospects reach out to you, 60% of the sale is made. Thus, your sales efforts are much more focused and your sales revenues improve significantly. The biggest impact for SalesForce Search came from content generation or more specifically, the blogging SalesHub did twice a day. This drove a 200% increase in organic search results landing on a blog and converting to a lead and ultimately led the acquisition of more than 110 clients thus far in 2013.
www.saleshub.ca
BENEFITS
Simply stated, Saleshub is your online sales team that puts the sales people in front of the right prospects at the right time with the right message. Thus, you sell more! By using SalesHub, SalesForce Search is now educating customers before they engage with a sales rep and it has resulted in an increased closing rate of 50% when compared to the cold discussions of the past. Perhaps the best testament to their success is that the sales team has not made a cold call in more than three years and their results are outstanding!