REVIVING AN OUTDATED
WEBSITE
www.saleshub.ca
Reviving an Outdated Website
Our client was the CEO of a company that provided solutions to the financial services and retail industries to track and manage cash. Their website was first done in 2007 and seemed old, outdated and not visually appealing. Worse yet, their website traffic had dried up to almost no visitors. Their sales team was complaining that the website was turning off potential customers that they were speaking to and that’s why their closing rates were going down. They also were getting complaints that they were not on social media and customers were posting negative feedback on Twitter, Facebook and Google+. They recognized it was time to update the website to convey the image that they were as cutting edge as the solutions they sell.
www.saleshub.ca
Reviving an Outdated Website
The Problem: • The company’s website was outdated and looked old; • Their sales people were complaining that the website was costing them customers; • Negative feedback was being posted on Social Media sites and no one was responding; • They wanted the website to convey they were as cutting edge as their solutions.
Our Solution: • We designed and built a new website in line with their cutting edge solutions; • We created content that spoke to customer needs which lead to conversion; • We created social media platforms and responded to the negative feedback and proactively promoted the company on all social media platforms; • We increased their website visits from almost nothing to over 5000 visits within 6 months.
www.saleshub.ca
Reviving an Outdated Website
TRADITIONAL WEB DESIGN COMPANY With a traditional web design company, the focus is on just making a website and not on creating content that speaks to your customer’s needs with the right message. The new website answered customer questions and pain points and delivered the new messaging in a visually appealing way. The social media platforms drove incremental traffic and was engaging with their customers.
www.saleshub.ca
Reviving an Outdated Website
ONLINE MARKETING PLATFORM SalesHub is an online marketing platform which attracts prospects to your website and shortens your sales cycle. We help companies grow revenue by optimizing their website content, social media platforms and lead nurturing to engage prospects and convert them into leads for your sales team.
www.saleshub.ca
Reviving an Outdated Website
SEO
Go
DRIVES QUALIFIED LEADS SalesHub drives qualified leads to your sales team, increasing productivity and driving down the cost of acquiring a new customer. With over 88,000,000,000 searches on Google a month and 46% of those for products and services, you can’t afford not to be found. SalesHub gets you to the point where your customers are finding you, educating themselves about your service and engaging with your sales team.