WHY YOU SHOULD ENGAGE A HUBSPOT PARTNER TO HELP GROW YOUR BUSINESS
WHY YOU SHOULD ENGAGE A HUBSPOT PARTNER TO HELP GROW YOUR BUSINESS
www.saleshub.ca
You have a great product or service and you want to grow your business quickly. You have an inbound marketing strategy that you are implementing but somehow you aren’t hitting the targets you want.
THE LEADS AREN’T POURING IN LIKE YOU WERE EXPECTING. You understand the importance of your company’s online presence and you’ve invested in a digital marketing strategy,
BUT YOU’RE STILL NOT SEEING A RETURN ON YOUR INVESTMENT.
WHAT SHOULD YOU DO?
WHY YOU SHOULD ENGAGE A HUBSPOT PARTNER TO HELP GROW YOUR BUSINESS
www.saleshub.ca
Many times the best laid plans fall short. It could be for many reasons but when it comes to an inbound marketing strategy it usually comes down to two things:
TIME AND RESOURCES Creating your inbound marketing strategy is one thing, but it’s often the execution that is the problem. You don’t have enough people or time to properly execute on your vision.
SO WHAT DO YOU DO IN A SITUATION LIKE THIS?
ENGAGE A HUBSPOT PARTNER to help you not only execute but also help drive the strategy to grow your business. There are several advantages of working with a HubSpot certified partner.
WHY YOU SHOULD ENGAGE A HUBSPOT PARTNER TO HELP GROW YOUR BUSINESS
www.saleshub.ca
ADVANTAGES OF WORKING WITH
A HUBSPOT CERTIFIED PARTNER:
COST SAVINGS While many business owners are hesitant when it comes to investing in a sound inbound marketing strategy because of the perceived cost, what they don’t realize is that an inbound agency can deliver an effective strategy that will deliver positive ROI for a fraction of their sales and marketing budget.
WHY YOU SHOULD ENGAGE A HUBSPOT PARTNER TO HELP GROW YOUR BUSINESS
www.saleshub.ca
TO EFFECTIVELY DRIVE A SUCCESSFUL INBOUND MARKETING STRATEGY YOU NEED TO HAVE THE FOLLOWING PEOPLE AND/OR SKILL SETS AT A MINIMUM IN PLACE:
WEBSITE DESIGNER
SOCIAL MEDIA MANAGER
WEB DEVELOPER
SEO SPECIALIST
CONTENT PERSON
PAY PER CLICK SPECIALIST
WHY YOU SHOULD ENGAGE A HUBSPOT PARTNER TO HELP GROW YOUR BUSINESS
www.saleshub.ca
Assuming each one of these professionals makes $50,000 per year, you are looking at $300,000 worth of salaries not including benefits or bonuses.
THAT’S A LOT OF MONEY! Inbound marketing agencies have the skills and expertise in all of these areas and will deliver quantifiable results for much less than it would take to hire and manage these roles internally. Plus, you have one point of contact as opposed to six.
YOUR WEBSITE IS AN INVESTMENT.
SEE A BETTER RETURN ON YOUR INVESTMENT BY REALLOCATING PART OF YOUR SALES BUDGET TO YOUR WEBSITE AND INBOUND MARKETING STRATEGY.
WHY YOU SHOULD ENGAGE A HUBSPOT PARTNER TO HELP GROW YOUR BUSINESS
www.saleshub.ca
The HubSpot platform can help you streamline your efforts so you can market your brand more efficiently and effectively, but you still need a solid inbound marketing strategy in place. If your marketing efforts don’t have a purpose, you won’t see great results.
BETTER EXECUTION
YOUR INBOUND MARKETING ACTIVITIES NEED TO HAVE DIRECTION. HubSpot partners specialize in inbound marketing. They are experts in creating, executing, and managing inbound marketing campaigns for a variety of companies. They can help you define your objectives and business goals and then create an effective plan that will deliver results.
WHY YOU SHOULD ENGAGE A HUBSPOT PARTNER TO HELP GROW YOUR BUSINESS
www.saleshub.ca
☑☑STRATEGY You need an online sales and marketing strategy that is designed to grow your revenue. Many companies attempt to tackle online marketing themselves, but without a strategic approach, your efforts will fall flat.
☑☑SOCIAL MEDIA You’ll need to develop and manage social media campaigns to drive followers, increase website traffic, and generate leads. Do you have experience with social selling?
☑☑WEBSITE You need an effective website that is designed to educate, engage, and convert new customers. What good is a website that isn’t designed to sell?
☑☑LEAD GENERATION You need to develop and manage lead nurturing campaigns to convert website visitors into customers. Without effective lead nurturing campaigns, how will your sales reps know which leads to call next?
☑☑CONTENT CREATION You’re going to need website copy, blog articles, white papers, case studies, videos, email content, and more. Will you be able to continually generate new quality content on your own?
☑☑REPORTING You need to measure your results with advanced reporting and analytics to ensure your revenue is growing. If you aren’t measuring your results, how will you ever be able to improve your online strategy and grow your business?
WHY YOU SHOULD ENGAGE A HUBSPOT PARTNER TO HELP GROW YOUR BUSINESS
www.saleshub.ca
TIME SAVINGS
Developing and maintaining an inbound marketing strategy takes up a lot of time. Think about all of the things you have to do every single day—from checking your social media pages and engaging with followers to creating new content for both your website and your email nurturing campaigns. Unless the inbound marketing aspect of your company is the only thing you’re responsible for, odds are you’re not going to have enough time in the day to do all of this. An inbound marketing agency will maintain your campaigns for you, allowing you to focus on operating and running your business.
INBOUND MARKETING AGENCIES HAVE A/B TESTED LANDING PAGES, KNOW WHAT THE BEST TIMES TO SEND OUT EMAILS ARE, AND UNDERSTAND WHAT TYPE OF CONTENT CONVERTS THE MOST CUSTOMERS. WHY TRY AND FIGURE IT ALL OUT YOURSELF? WORK WITH AN EXPERIENCED HUBSPOT PARTNER TO GET BETTER RESULTS.
If you are unable to measure and determine if what you are doing is having an effect on your brand loyalty, brand awareness, or generated leads, then an inbound marketing agency is a must. If you can’t evaluate the various strategies to determine how they are working, then you can’t adjust them, which means you may be wasting valuable resources. An inbound marketing agency can analyze all aspects of your campaigns to ensure that they are effective. They will also give you data and facts to back everything up so there is no confusion about which direction to go.
MEASURING RESULTS & REPORTING
WHY YOU SHOULD ENGAGE A HUBSPOT PARTNER TO HELP GROW YOUR BUSINESS
www.saleshub.ca
ENGAGE A HUBSPOT PARTNER
SalesHub is a gold certified HubSpot partner and one of North America’s top inbound sales and marketing agencies. We specialize in driving sales by managing all aspects of your website, social media, and other online assets. We work with companies that know their online presence is important but lack the knowledge or resources to execute effectively. We are your virtual sales and marketing department, managing design, branding, social media, content creation, data analytics—everything required for effective selling on the internet. Rather than trying to handle all of this in house,
WORK WITH SALESHUB, YOUR ONE-STOP SHOP FOR INBOUND MARKETING SOLUTIONS.
1.866.247.8302 2005 Sheppard Avenue E. Suite 109 Toronto, ON M2J5B4