One Coin Happiness
WHAT ARE DAGASHI?
Translated, dagashi literally means ‘cheap sweets’. They are children’s allies, because they’re very cheap and delicious. Dagashi make kids cheerful when they buy them. They’re a conventional snack, and many parents buy them for their children in Japan. Even children who grow up continue to eat their favorite dagashi. Dagashi are an opportunity for Japanese children to learn how to use money. Usually parents will give their children about ¥500 (roughly US$5) in pocket money when they are in elementaly school. These kids head to their neighboring Dagashiya (a dagashi shop) with their money clenched in hand and brains calculating how to get the most dagashi for their money. The combinations are infinite; and this experience teaches them how to use money, just like it taught the students who created this magazine. There are many types of dagashi; candy, gum, crackers. Why are they cheap? Many use food coloring and sugar, and many dagashi were full of food additives in the past. Some dagashi have become much healthier nowadays.
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THEN WHAT’S DAGAZASSHI? / A project by 2nd Year Students // Design Specialized English /// Wednesdays & Fridays //// 9:00 - 10:30 ///// April to July 2017 ////// Various Courses /////// Design Department //////// Kyoto Seika University Dagazasshi, is a combination of the Japanese words dagashi and zasshi (magazine). We, the creators of this magazine—are students from the Design Specalized English class at Kyoto Seika University. We chose to make a magazine about dagashi because it reminds us of our childhoods. They’re cute, fun, delicious, cheap and there are so many types. Everyone has a favorite one, because we LOVE dagashi! The magazine’s ideas was chosen from among many students ideas through a voting process. First, everyone presented their ideas to each other. Then we did our best to sell our ideas to be chosen, and lastly we all voted. As a result the topic with the most votes was dagashi.
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CONTENTS
What are DAGASHI? ///////////// 1 Then what’s DAGAZASSHI?//// 2 DAINAKA, Mai ///////////////////// 5 EBISU, Miki ///////////////////////// 7 ISHIKAWA, Haruna /////////////// 9 KAWAOKA, Shukai //////////////11 KAWAKAMI, Shiho //////////////13 KOBAYASHI, Fuuka /////////////15 KUGAI, Yuki ///////////////////////17 KUKI, Akari ////////////////////////19 KURIBAYASHI, Chika ///////////21 KUROTOBI, Sana ////////////////23 KUSAKA, Hazuki /////////////////25 MORIMOTO, Akari ///////////////27 NAKAHATA, Hinano /////////////29 NAKAMOTO, Ai //////////////////31 NANIWA, Ruu /////////////////////33 NOMURA, Yumi //////////////////35 NISHIMURA, Aya ////////////////37 SAITO, Takashi ///////////////////39 TAKAKURA, Mitsuki /////////////41 TANGE, Maki //////////////////////43 TANIGUCHI, Ami /////////////////45 TAXI, Kanako //////////////////////47 TOMIOKA, Kokoro ///////////////49 TSUNOMORI, Kazane //////////51 UENO, Tomomi ///////////////////53 URUSHIHARA, Yuna ////////////55 YAHATA, Honami /////////////////57 BROTHERTON, Duncan ///////59 The Dagashi Team ///////////////61 About the Magazine /////////////63
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AMERICAN DAGASHI 5
Japanese dagashi are yummy and very cheap. They remind me of the past. A big feature of Japanese dagashi is that there are lots of types and many elaborate shapes. On the other hand, American dagashi’s major feature is that they are very colorful. American dagashi seems to place more importance on appearance and amusement rather than taste. Many look like they’re chemical foods. A lot of American dagashi use liquid, powder and peanut butter. For example, liquid is in candy, you dip stick candy in powder, and chocolate contains peanut butter. They’re all very sweet.
Text ///// DAINAKA, Mai
I believe that American dagashi is very different to Japanese dagashi. There are still a few similarities, though. For example, the well-known American dagashi NeRds look like Japanese Umemints, and American Goldfish look like Ottotto. So American and Japanese dagashi don’t really seem alike. Also, I thought that American dagashi would use massive amounts of food additives and food coloring, but Japanese dagashi use the most food additives in tne world. That was quite a supprise for me!
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I met my friends in the holidays, and we went to Shizuya, which is a dagashi shop in Kobe. There were a lot of different kinds of dagashi. When I was a child, dagashi shops were very small, and near elementary schools but some are very large and in shopping malls now. There were some dagashi i’d never seen before. That made me happy! I love dagashi.
a bit perplexed though. The picture on the left is everything I bought. Let me tell you about a few of the dagashi I got.
When I was a child, I was only allowed to take ¥100 to a dagashi shop, but I’m a college student now, so I have some level of money. I decided to buy a full basket of dagashi... and the total amount came to ¥2170 (about US$20)! I had a good time. The amount made the shop assistant at the register
Secondly, I got Kabayakisanntaro. 1 sheet is ¥10. It tastes like Okonomiyaki sauce. I eat them when I’m a little hungry. Recently, they’re sold in convenience stores. I like them very much, so I bought a box.
First, my favorite dagashi is Soft Cream. It isn’t real soft cream, though, even though it looks like soft cream. It’s a sugary dagashi, each pack costs ¥30. I eat them non-stop. My friends like them too.
Text ///// EBISU, Miki
DAGASHI SHOPPING AS AN ADULT eat these when I’m doing my homework. Normally, they come in hot chocolate, Coke and soda flavors. This dagashi shop had many uncommon kinds of flavors, though, like blueberry and orange, for example. The Cocoa Cigarettes package is very pretty. Also, there was Bottled Coke; for this type, you need a bottle opener for the cap. There were many other flavored candy In this big dagashi shop and many Oodama (a Japanese type of gobstopper). Dagashi shops are good fun!
Thirdly, I got some dagashi in the Cocoa Cigarettes series. I 8
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Text ///// ISHIKAWA, Haruna
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THE POSSIBILITIES OF WASABINORI
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Do you know Wasabinori? It’s a thin sheet of spicy, wasabi flavored dagashi. I think Wasabinori has the most possibilities amongst all the Dagashi in the world. We only need ¥13 yen to buy it at convenience stores and supermarkets.
Text ///// KAWAOKA, Shukai
I think that there are an infinite number of possibility in this world. Everything can be used in a way different to it’s original purpose. Most people don’t realize, or have the potential to bring out these possibilities.
Wasabinori can be used as a material for various things. For example, we can make a smart phone case from it. It’s very sticky, so you’ll never drop it, ever. Anyone who has smashed their smartphone screen should try it! Another example, is lighting equipment.The thinness of the Wasabinori allows light to pass through moderately, to faintly illuminates the room. This makes your room much more romantic. Also, some research results show that the smell of wasabi is effective for pollen allergies. It is up to you to decide; can you bring out the possibilities of Wasabinori?
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I don’t think many people know, but the official name of this dagashi is Sakuranbo Mochi (I checked it myself). I was suppried there was mochi (Japanese for ‘sticky rice cake’) in the name. In addition, it is interesting that mochiko (‘glutinous rice flour’) is used, so that’s how it gets the name. Sakuranbo Mochi is made by taking mochiko and steaming it. Manual labor is adopted in the various manufacturing processes as well. There is a cutting process and a coating process for the syrup, which are both carried out by manual labor.
Text ///// KAWAKAMI, Shiho
I researched manufacturing process of Sakuranbo Mochi.
We can watch the combination of two craftsmen in the mochi cutting process and the artisanship in the syrup coating process. This small, pretty, pink dagashi is the collected work of many different artisanships!
MANUFACTURING SAKURANBO MOCHI
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FELIX BUBBLE GUM
The 1/10 probability is very accurate. I know this from my own experience eating FELIX gum over the past 10 years! In Wikipedia however, the probability is only recorded as “one in twelve.” Personally, I don’t believe this figure, because I have been eating it for 10 years. That’s 10 YEARS!!!
Text ///// KOBAYASHI, Fuuka
I’d like to introduce FELIX bubble gum. When you open the wrapper, there is a one in ten chance of getting a winning slip. If you get this ticket, you can get another piece of gum for free!
The character on the gum's package design is a strange animal. I didn't know who it was, so I did some research. As it turns out, the animal is a cat, who is an American cartoon character. To me, he resembles Mickey mouse and Sonic the Hedgehog in a way. I have only ever eaten FELIX gum with a strawberry flavor. I wondered if there were any other flavours, so I did some more research and found out that there is a soda flavour! I want to try this taste as well, but I haven’t found it yet.
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Ramen Maru is from Baby Star, which is a popular oyatsu (or, ‘snack’) Company. According to the package, “you can enjoy two types of textures with a rich chicken taste.” Now, Baby Star has released two Ramen Maru flavors: chicken and salt corn. I found some other flavors as well, like chocolate sauce, cheese and tomato cheese flavors in a google search. There was Yakisoba Maru sold in the past. We can't buy these flavors anymore because they don’t sell them now.
Recently, Seven-Eleven, Lawson, Family Mart and other convinience stores released some collaboration merchandise with Baby Star. Lawson and Family Mart only have the chicken flavored Ramen Maru, but Seven-Eleven has two kinds of flavors: Sauce Mayo Monja flavour and Mentai Mayo Monja flavor. I think Seven-Eleven is better than other convinience stores.
Text ///// KUGAI, Yuki
RAMEN MARU
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I researched about dagashi ingredients, which usually include many. Dagashi often contains food colouring. I researched about the different kinds of food coloring. Food coloring can be divided into two types; natural colorant and artifitial colorant. Artifitial colorant is a substance which is synthesized chemically. For example, there is Blue No.1, No.2, Food Red No.2, 3, 40, 102, 104, 105, 106, Food Yellow No.4, 5, Food Green No.3... and the list goes on. To my amazement, in comparison with the rest of the world, provisions of the law in Japan are loose about artificial colorant. For instance, Food Red No.104, 105 and 106 are prohibited in almost all countries. Because they are considered carcinogens (substances that promote the formation of cancer). About 2500 tons of one natural colorant, Caramel Color, are consumed in Japan. It is the most used food coloring in Japan, accounting for 80% of all used coloring.
DAGASHI INGREDIENTS 19
Text ///// KUKI, Akari
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DAGASHI PACKAGE DESIGN
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Package design must attract people’s interest. We generally can’t see inside dagashi packages, which makes us wonder what’s inside. We are usually surprised when we open them because we never imagined what they would look like. Let me give you an example. This is dagashi called Sour Pack. The package looks like a milk carton. I understand at a glance that it’s mint flavored. The package also has other interesting elements, like fortune-telling and a lucky number. In addition, it has unique fold lines showing you where to open. This sense of fun is good design.
Text ///// KURIBAYASHI, Chika
My topic is dagashi package design. Dagashi packages usually have many vivid colors and illustrations. The feel of a package design is very important to the consumer.
I think the various, abovementioned elements make dagashi friendly.
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FESTIVAL DAGASHI
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• You give your money to the person (usually an old guy) running the stall. • You then do rock, paper, scissors with them. • If you win, you get two or three Mizuame. • If you lose, you get one. Mizuame is sold with Fugashi, which is a crunchy, cookiesized, wafer), or sandwiched in a milk senbei (or a ‘milk rice cracker’ in English). It comes with a powder with flavors like soda, melon and strawberry. Secondly, let me tell you about Kompeito (japanese rock candy) and Donguriame (candy with a 2cm diameter). They’re usually displayed simply because they look colorful and very cute. We fill a cup or a small bag freely with whatever we feel like and then buy it.
Thirdly, let me tell you about Amezaiku. These are animalshaped candy (such as a horses or the rabbits). There are also character-shaped candys, too. I had a rare chance to watch the Amezaiku making process. The number of Amezaiku craftsmen in Japan has decreased recently.
Text ///// KUROTOBI, Sana
Firstly, let me explain Mizuame (or ‘starch syrup’ in English). There are local differences with Mizuame.
Finally, let me tell you about Katanuki Gashi. There is a desk next to the stall. You have to sit here to do the Katanuki Gashi. Here’s how you do it: • You give your money to the person running the stand. • You get a small, square board. • You use a sharp needle to cut along the perforation line in to remove the pattern. • If you succeed in cutting out the pattern perfectly, you get a premium gift. If you don't, you get nothing. The harder the pattern is to achieve, the more luxurious the gift you get.
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Uranaikko Fusen Gum is fun, yummy, and cheap! I hope you’ll try it!
URANAIKKO FUUSEN GUM
You’ll probably be most interested in the omikuji’s text. There are 300 different fortunes in total. But they’re just crude jokes! For example, “Unagi oishii kabayaki~” which means “You’ll speak English fluently,” (but it’s just nonsense). If you’re lucky, you find rare yellow stick! It makes your tongue yellow when you eat it. I don’t know if that’s really lucky... LOL!. This dagashi is made by Glico in Osaka, so it has funny characters that are typical of Osaka.
Text ///// KUSAKA, Hazuki
This is Uranaikko Fusen Gum! You can divine your fortune with it. It’s the same as an omikuji (a fortune-telling slip) at a shrine. It’s very easy to play. All you need to do is tip up the box! You can buy it for ¥55 at supermarkets and convenience stores.
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Do you know Bontan Ame? It’s a soft candy made by a food company called Seika in Japan. The impressive nostalgic package hasn’t changed in all the years it’s been out. In the Akune district in Kagoshima, there is a special produce called Bontan, which is a very big cirtus fruit about 1kg in weight. Seika was founded in 1924 as a starch syrup factory. Bontan Ame was an idea born from idle company employees, who cut glutinous rice candy finely with scissors. Some Bontan Ame have approximately 245 kilocalories, but some have only 17 kilocalories. Please be careful because this is the equivalent of one cup of rice.
Text ///// MORIMOTO, Akari
BONTAN AME
Today there are a lot of Bontan Ame goods released; I am very interested in the Bontan Ame liquor I read about. I’d really like to try it. The good old taste of Bontan Ame is still loved by many today. Why don’t you try a box?
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Text ///// NAKAHATA, Hinano
DAGASHI MASCOTS
I think dagashi needs to be friendly because this confectionery is mainly for children. Dagashi often come with mascots. Umaibou for example— one of the most famous dagashi in japan—has a mascot that looks like Doraemon. His name is “Umaemon”. His birthday is the 13th of September, 1978. He is from planet far-away and has sister named “Umamichan”. Most mascots have unique characteristics like those I just mentioned.
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TONGARI GASHI
Text ///// NAKAMOTO, Ai
The packages of Dagashi are very fashionable. They’re colorful, pop, retro, and graphical. They’re designed to be this way. I sometimes see guys in dagashi T-shirts. I don’t see many different kinds though. There are more dagashi with better designs, so I wanted to design a dagashi T-shirt.
This dagashi's name is Tongari Candy. Tongari Candy is like a corn filled with sugar. The corn comes in three pastel colors. The package has some animals on it. The illustrations are very simple and charming. I chose a panda from among the animals. It makes you feel somewhat nostalgic. I want everyone to know that there are a lot of kinds of dagashi packages.
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Let me tell you about some cheap dagashi recipies. I know how to make your own Ramune, Gummy, Kinako-bou, and Tamago-boro. You can make them in your house easily enough. Ramune: Mix confectioner’s sugar, cornstarch, sodium bicarbonate, citric acid, and a
squeeze of lemon together, and then bake the mix in the oven. Gummy: Heat juice with a microwave oven, add powdered gelatin and sugar, mix it and cool it in the refrigerator. Kinako-bou: Mix hunny and kinako together, and let it harden.
Text ///// NANIWA, Ruu
CHEAP DAGASHI RECIPIES
Tamago-boro: Mix an egg yolk and sugar together with starch, add milk little by little and bake the mix for 20 minutes. It’s good fun to make your own dagashi by yourself. Please give it a go, everybody.
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Text ///// NOMURA, Yumi
WEIRD DAGASHI
There are a lot of weird dagashi in the world. When I was little, I used to live in Hong Kong; my favorite dagashi was Pizza Gummy. It’s a small gummy candy that looks like a pizza cut into five slices. Pizza gummy looks just like a real pizza, but it tastes nothing like pizza. It tastes like normal gummy candies. There are also hamburger gummys, hot-dog gummys, and cupcake gummys. They are all from the same company called E-frutti. I believe they will invent more interesting gummy candy in the future.
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I did some research on how to eat a fascinating Dagashi. I found a way to eat Toruko Aisu (‘Turkish Icecream’ in English) by mixing it with icecream and natto (fermented soybeans).
Recipe: First, mix the natto in a dish to make it gooey, then remove the natto beans from the dish, put the icecream in and mix it together. It’s very simple! Everyone can make it, and it’s very delicious. Of course, we can make Turkish Icecream with other flavors too. My recommendation is chocolate icecream. Give it a go!
By the way, we can make natto which tastes like Mitarashi. You only need to mix natto, soy sauce and honey together. This is very simple and delicious, too. It make the nato taste like a sweet! So if you hate natto (because natto smells bad) maybe you can eat it!
Text ///// NISHIMURA, Aya
HOW TO EAT DAGASHI
Maybe a lot of people are thinking that “this is not delicious.” I thought so too, at first. But after I tried it, I was supprised at how much fun it was. I really want everyone to try it for themselves. Please tell other people too. Thank you for reading!
← This is not Toruko Aisu, because unfortunately it is not sold anymore. This is Morocco Yoguru. You can still make the recipe with it. I like this dagashi too. Please try it!
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Text ///// SAITO, Takashi
Salmiakki is a traditional candy from Finland. Have you seen it before? It’s black and has a salty smell. In America, Salmiakki is called ‘liquorice’. Liquorice closely resembles Salmiakki because it is made from the same ingredients, but people say it is sweeter. I tried Salmiakki because I wanted to know what kind of taste it was. At first it was salty, then bitter; eventually the two tastes gradually mixed. The taste resembles traditional Chinese medicine. Put simply, “it has a very bad taste.” But it is fun to watch the faces of those who eat it. You can see how the feel eating it.
SALMIAKKI
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Tirol-choco is very popular among men and women of all ages. It holds first place in Dagashi sales ranking. What attracts people to Tirol-choco? Let me close in on the secret behind its popularity. The first secret of its popularity is in it’s abundance flavors. They continue to grow. The total amount comes to about three hundred, including collaborations. By the way, the first Tirolchoco was milk nougat. The second secret of its popularity is the price. Tirol-choco is ¥10 per piece. It’s very cheap. It is possible even for children to buy them. That’s why Dagashiya love them so much. Tirol-choco is sold for ¥20 in convenience stores. The ¥20 Tirol-choco is a little bigger than this ¥10 one. They’re popular with young people, especially when they want to eat something that’s a little sweet. Tirol-choco is very cheap, and there are many flavors, which is why it has always been loved by many people.
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TIROL CHOCOLATE
Text ///// TAKAKURA, Mitsuki
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UMAIBO
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Text ///// TANGE, Maki
When I knew that the theme of our magazine was Dagashi, I decided to introduce Umaibo. I like Umaibo. It’s a very famous, popular snack in Japan. Umaibo went on sale in July 1979. There
are various flavors. Currently, there are 19 different kinds of flavors sold. The price is very low; one Umaibo sells for 10 yen. They’re popular among children and young people. I
researched the most popular Umaibo flavors, and came up with my own ranking. My favorite flavors are Corn Potage, Takoyaki, and Sugar Butter!
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I thought to myself, “can I take beautiful photos of Dagashi?" So I tried to make a Dagashi hue ring of colour. My collection makes this 7-colour hue ring. The nostalgic packages are very cute, so I tried to take
pop-pictures. And, I like clear Dagashi (like sparkring jelly), so I did my best to take beautiful pictures. Putting Dagashi on display makes it look like some kind of art. Speaking of Dagashi, we
Text ///// TANIGUCHI, Ami
DAGASHI HUE RING
tend to think of cheap things, but the package design is very polished. Compared to my childhood however, the production of many Dagashi have been discontinued. That makes me sad. I want show the charm of Dagashi to my future children.
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DAGASHI NAMING
Hey! So, Dagashi names are not always correct. Did you know? Let me tell you about the real ingredients in Dagashi. I’m going to tell you about Big Katsu and Morocco Yoguru (‘yogurt’). Maybe you think Big Katsu uses meat and Morocco Yoguru uses yogurt. That’s not true, however. Even though you hear this story, please don’t automatically dislike either! Firstly, Big Katsu costs ¥30. There are many different kinds, but each one is called Katsu. Katsu in Japanese is a deepfried meat cutlet. Using the name is supposedly equal to using meat, but the real ingredi-
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ent is… minced fish!!!! It dosen’t use meat?! Oh… let’s hasten on to the next Dagashi. The second one is Morocco Yoguru. It costs ¥20. It tastes the same as yogurt, but it dosen’t use dairy products! The main ingredients are…granulated sugar and shortning!!!! Were you deceived? I was deceived. Interestingly enough, these disagreements are permited because they avoid clear naming. If Big Katsu changes to Pig Katsu that is not good. Morocco Yoguru is same; using yogurt… you’re OUT! The Dagashi makers tought that through well. Fine play!
Text ///// TAXI, Kanako
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OMAKE Free gifts are called Omake in Japanese. Dagashi come with some great, various Omake. Among them, I’ll talk about Omake found in Fueramune. Fueramune was released by Korisu in 1973. There are 8 candies inside with a torus shape; You can play them like a whistle when you put them in your mouth. Above all, the package has an Omake, which come in a little box. It’s much smaller than a matchbox. There are two types; one for boys and one for girls. Boys usually get things like cars, dinosaurs, or spinning tops. Girls get things like barrettes, rings, and combs. They are very cheap, but very cute. We can’t know what’s inside, which makes it exciting. Fueramune gives kids enjoyment for only ¥50. I think Fueramune is a very good Dagashi.
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Text ///// TOMIOKA, Kokoro
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DAG
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I went with my brother to buy dagashi on a 짜300 budget. I bought Bontan Candy, Pongashi, Kabayakisan-Taro, Yakinikusan-Taro, SudakosanTaro, Wasabinori-Taro, Yatta! Men, and Suppaiman. The total came to 짜289. The reason I chose these is because I wanted to get as many dagashi as possible, so my preferences were for cheap dagashi.
Text ///// TSUNOMORI, Kazane
GASHI ON A 짜300 BUDGET
My brother took a different approach to me, buying Sour Paper Candy, Kaziriccho and Sakuma Drops. Their total came to 짜292. The reason he chose these is because he really wanted to buy Sakuma Drops (which are a little expensive) so he added on two cheap dagashi with the rest of the money. Some people buy many cheap dagashi and some prefer to buy something a little more expensive.
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Finally, let me introduce the coffee nougat taste. You can taste the bitter taste of coffee every time you eat it. The coffee flavored candy inside is chewy. Although it is a popular product, I personally don’t recommended it highly because the candy sticks to your teeth.
Thirdly, I’d like to introduce rum raisin Tirol chocolate. I thought this chocolate was the most delicious with a crunchy texture.
There are others I have still to try, and I hope I have the chance to someday.
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Text ///// UENO, Tomomi
There are various kinds of premium Tirol chocolate. First of all, I’d like to introduce Namachoco Jitate (or “raw chocolate tailoring” in English). It contains a little alcohol, and it’s very rich. It is made of soft ganache and is easy to eat. This is the first step of Seven Eleven’s limited Tirol range.
PREMIUM TRIOL CHOCOLATE
Secondly, I’d like to introduce milk-flavored chocolate. It is chocolate on the outside with a white chocolate center. I felt it was a bit too sweet. Tirol choco has a high calorie count, so you need to be careful not to eat too much.
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LOCAL DAGASHI I’m writing about local dagashi. We don’t know much about local dagashi. We think that dagashi is sold all over Japan, but some local dagashi is only sold in certain areas. This was suprising and interesting for me, because I didn’t know this fact.
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Have you heard of Beaver? I didn’t know this one. Beaver has a salt and kombu (kelp) flavor. It’s crunchy.You’ll think, “why this name? Is it an animal?” The reason is that Beaver (I mean this dagashi) looks like a beaver’s tooth.
Next, have you heard of SuperHeart-Chiple? This snack has a garlic taste. This dagashi’s introduction on the packet is very interesting. “This master taste will shoot your heart dead!” It’s so funny! I like this introduction.
I chose to investigate local dagashi, which made me want to try many local ones. The strange names I found out about were also very interesting.
If you look for it, I’m sure you’ll find some interesting dagashi as well.
Text ///// URUSHIHARA, Yuna
Lastly, I know about Shiruko Sand (‘sweet red-bean soup sandwitch’ in Japanese). It has a Shiruko taste. This is my favorite dagashi. It’s very sweet; I love it.
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FREE GIFTS
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Text ///// YAHATA, Honami
I’m writing about Dagashi’s free gifts. These are famous sweets. They’re made by the confectionary maker Glico. Glico produces and releases more than 20,000 kinds of free gifts! They’re made of wood; They’re very cute and small, and make children very happy!
Glico has also collaborated with famous bands to make free gifts. This band is GLAY. This free gift is signed, which makes GLAY fans very happy!
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IKASUGATA FRY
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There are 5 flat squid-shaped pieces in one packet (photo right). These ones are made by a company called Ajinosai. I noticed there are a number of different companies making them, and to avoid copyright issues, each one has a slightly different name; Ikasugata Fry, Ika-no-sugata Age, etc. Many of the companies were based in Kobe, in Hyogo.
Text ///// BROTHERTON, Duncan
I rarely buy dagashi, which are cheap sweets sold in small stores in Japan, so it was quite interesting for me to see them. I chose to look at one called Ikasugata Fry. Ikasugata literally means ‘squid shaped’.
On the back it says that Japanese people don’t have enough calcium in their diets. Apparently Ikasugata fry has 3 times the amount of calcium as a glass of milk. You can also eat it wil Okunomiyaki or udon if you want. When I open the packet I notice the strong smell. They’re quite brittle and break easily. I thought the taste would be salty, but it’s actually not. They have a slightly spicy, strange kind of chemical aftertaste to them. I’d give it 2/5 stars. I’m willing to try more dagashi, so if you know a good one, please contact me!
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THE DAGASHI TEAM
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DAINAKA Mai 5
EBISU Miki 7
ISHIKAWA Haruna 9
KAWAOKA Shukai 11
KAWAKAMI Shiho 13
KOBAYASHI Fuuka 15
KUGAI Yuki 17
KUKI Akari 19
KURIBAYASHI Chika 21
KUROTOBI Sana 23
KUSAKA Hazuki 25
MORIMOTO Akari 27
NAKAHATA Hinano 29
NAKAMOTO Ai 31
NANIWA Ruu 33
NISHIMURA Aya 37
SAITO Takashi 39
TAKAKURA Mitsuki 41
TANGE Maki 43
TANIGUCHI Ami 45
TAXI Kanako 47
TOMIOKA Kokoro 49
TSUNOMORI Kazane 51
UENO Tomomi 53
URUSHIHARA Yuna 55
YAHATA Honami 57
BROTHERTON Duncan 59
Illustrations ///// ISHIKAWA, Haruna (circles), UENO, Tomomi
NOMURA Yumi 35
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KYOTO SEIKA UNIVERSITY Kyoto Seika University is an arts university in Kyoto City. There are many kinds of arts departments, including design, manga, and fine arts. The mix of courses and students makes things really fun. Seika is one of the most creative arts universities in Kyoto. Freedom is in the air here. The university’s walls are full of fliers
showing all of the clubs, circles and events happening in and around campus. Students here wear a variety of clothes; you’ll see lolita fashion, second-hand clothing and bright colours. Seika’s students are also into a range of hobbied. Everyone indulges thing that they don’t major in, like sports, music, creation and more.
DESIGN SPECIALIZED ENGLISH
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Dagazasshi was made in Design Specialized English class, an early class first thing in the morning. We had to get up early every Wednesday and Friday. It was hard, but also good for our health. Some students had to get up earlier than the sun to be on time. Others were late because they couldn’ t wake up early.
opportunities to share and discuss things with our partners.
It was a deskless class. We arranged all the chairs in a circle before class started, and practiced face-to-face casual English conversation with our classmates. We had many
Design Specialized English is a compulsory subject. Most of us wanted to be lazy but we still had to get there for the credits. It was good to get healthy and credits at the same time.
DAGAZASSHI PARTICIPANTS A~Z DAINAKA, Mai (A) /////////////////// EBISU, Miki (G) ////////////////////// ISHIKAWA, Haruna (I) ////////////// KAWAOKA, Shukai (P) ///////////// KAWAKAMI, Shiho (P) ///////////// KOBAYASHI, Fuuka (L) //////////// KUGAI, Yuki (P) ////////////////////// KUKI, Akari (P) /////////////////////// KURIBAYASHI, Chika (L) ////////// KUROTOBI, Sana (P) ////////////// KUSAKA, Hazuki (G) /////////////// MORIMOTO, Akari (L) ////////////// NAKAHATA, Hinano (I) ///////////// NAKAMOTO, Ai (G) ///////////////// NANIWA, Ruu (G) /////////////////// NOMURA, Yumi (G) //////////////// NISHIMURA, Aya (L)//////////////// SAITOU, Takashi (P) //////////////// TAKAKURA, Mitsuki (D) /////////// TANGE, Maki (I) ////////////////////// TANIGUCHI, Ami (G) /////////////// TAXI, Kanako (A) //////////////////// TOMIOKA, Kokoro (I) /////////////// TSUNOMORI, Kazane (L) ///////// UENO, Tomomi (I) /////////////////// URUSHIHARA, Yuna (I) //////////// YAHATA, Honami (I) ///////////////// BROTHERTON, Duncan/////////// A = Architecture D = Digital Creation G = Graphic I = Illustration L = Life Creation P = Product Communication
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Dagazasshi is an independently produced magazine about Japanese Dagashi (or cheap sweets). It was created by students at Kyoto Seika University and published in July 2017.
All text, illustrations and photos were produced by students involved. Complied by Duncan Brotherton. Published by THIRD EYE PRESS in August, 2017
Many thanks to:
Dagazashi Design Team DAINAKA, Mai ISHIKAWA, Haruna (Illustration) MORIMOTO, Akari NAKAMOTO, Ai NOMURA, Yumi TANIGUCHI, Ami UENO, Tomomi (Illustration) Cover Design KAWAKAMI Shiho & BROTHERTON, Duncan Illustrations TANGE, Maki
(Cover 2: One Coin Happiness)
UENO, Tomomi
(Cover 3: Mr. Dagashi)
KURIBAYASHI, Chika (Cover 4: Dagashi Time)
TAXI, Kanako
(Cover 5: Cheap! Yummy! Happy!)
Team Profile Illustrations ISHIKAWA, Haruna (circles) UENO, Tomomi (other)
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