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Next Gen trends provide crucial data on one of the most significant populations in recent history. The next-gen or gen z’s have an extraordinary amount of buying power. And this makes them a good target for businesses looking to generate leads and increase sales. This article will look at some influential youth trends for this year.
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AR and VR Statistics have shown that AR (augmented reality) and VR (virtual reality) technology is rising. The VR market is expected to reach more than $12 billion by 2024. In the next few years, the VR and AR technology industry aims to make designs increasingly smaller and more fashionable. Among other things, the technology is already being implemented in healthcare, educational and manufacturing settings. But for Gen Z consumers, this trend in retail has also been increasing. Online shopping is at an all-time high. In 2020, over 2 billion people made a purchase online. In response, retailers are looking for ways to digitalism the retail experience. Studies suggest that VR and AR can be used to encourage consumers to make digital purchases. It can help build trust, improve the customer experience and reduce digital purchasing reluctance.
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Online Food Shopping In a similar move, many Gen Zs increasingly use online food services. As a result, food and beverage eCommerce is expected to exceed $24 billion by 2023. Consistent with next-generation trends, the online food market is being driven by millennials and Gen Z consumers – with 40% subscribing to online food delivery services.
Nostalgia Another critical trend is Nostalgia products from the early 2000s and 90s. In research, 89% of consumers said brands don't make products like they used to. In Gen Z fashion, the re-emergence of Y2K and outfits from the noughties are growing. Instagram predicts that 50% of teens and adults will be trying out nostalgic wear in 2022.
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Takeaways With these next gen trends on the rise, it’s more important than ever for businesses to get ahead of the game. Unfortunately, youth trends can be hard to spot. On social media, popular movements grow and die in the blink of an eye. To get the best information, brands need first-hand sources about the latest movements. With these insights, they can capitalise on the rising success of such trends. At Selfhood, we bring the latest on popular culture and commentary. In addition, we help businesses to formulate actionable ideas from global youth insights. To learn more about what we do, visit Selfhood today.
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