istd2009project05 International Society of Typographic Designers
TYPE FACTORY The Type Factory is a new museum and gallery space being developed in a location of your choice. Offering an exciting resource and experience for designers, school-children and discerning tourists, its mission is simple: it aims to inform and enthuse its visitors about all aspects of type and to promote all things typographic. The factory will house a range of artefacts and displays that demonstrate the history of type and typographic design, while the gallery space will host temporary exhibitions of contemporary type design and typography and offer a venue for talks by some of the leading advocates of design as well as emerging talent. The factory will also house a caf and bookstore which will encourage visitors to meet, share their thoughts and aspirations. The Brief Design a visual identity and range of promotional materials. You may use Type Factory as the name or create an alternative. The identity must capture the essence of the experience that the visitor will have. You should express its use across an appropriate range of applications and show how it will work across media. Rather than specify the uses, we want you to consider the best range of uses Ð signage, web pages, display panels, ambient media . . . the choice is also an opportunity for an innovative approach to presentation.
Promotional material for print submissions should include a booklet that will be used to promote the venue. This should include treatments for cover, venue information page(s) and at least three spreads. Local outdoor advertising requires a poster Ð at least 4 sheet size (present a scaled-down version with images of its use in possible locations). Screen-based submissions could be a website which would include the identity, appropriate information, examples of promotional events and merchandise and equate with the volume of print requirements. Target Market Designers, school-children, tourists Requirements ¥ Research and Development ¥ Strategy ¥ Specifications/Grid(s) ¥ Dummy/Prototype(s) ¥ Presentation Cross-reference this project brief with the ÒAssessment CriteriaÓ sheet. Submissions will only be accepted in one robust portfolio no larger than A2.