Thomas Squire OUG603 Extended Practice D&AD NPower
Project Overview Design an app that helps people use their energy more wisely, which at the same time is fun or interesting. There must be a stand-alone reason to use the app, in addition to it being functional.
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Thomas Squire OUG603 Extended Practice D&AD NPower
Brief Deconstruction Key areas for focus within the brief
Encourage consumers to use energy more wisely
Remove hassle and break the inconvenience of being energy eďŹƒcient
Must have a stand-alone reason to use the app as well as being functional
Be fun and intresting for the consumer
Raise awareness of the benefits of government energy schemes 2
Adapt to changing lives of our customers
Reduce the use of energy and in turn reduce costs for consumers
Thomas Squire OUG603 Extended Practice D&AD NPower
Neil
Neil is the father and husband of a family of five. One of his sons is away at university and the other stills in school. Life is hectic organising the busy scedules of everyone in the house. Neil has a lot to pay for and wants to save money where he can but still live well.
Aged 43 Skills Engineer Aspirations Promotion at work
Jennifer
Jennifer is recently married and has moved into her first home with her husband. They’ve moved to a new area to start a family, and are egar to become part of the community. She earns an average salary and care about saving money in order to save money for a future baby.
Aged 28 Skills Teacher Aspirations To build a family
Lucy
Lucy is a student studying away from home, she doesn’t have a job and the cost of going to university is higher than ever. Keeping bills at a minimum is key to living well as a student. She lives with five other people and are part of the exisiting community.
Aged 20 Skills Studying at university Aspirations To complete her degree and continue living in the local area
Target Auidence Defining user persona’s
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Thomas Squire OUG603 Extended Practice D&AD NPower
Nest
Nest is a smart themostat that learns your routine and automatically adjusts your heating and cool to deliever settings that are the most cost effective and efficient. The product encourages users to be more smart with there energy use by challenging them with increasingly difficult goals.
20% of the electricity in the home is wasted
In the gloablized world in which we now live, we are not only responsible for ourselves, but we have social responsilbity to each other - to look after the world and everyone in it, I call this our social DNA.
Fitbit
FitBit is a wearable band that monitors the users physical activity and other data to create apps that allows users to track their fitness and lifestyle. This type of technology could be used to monitor energy and deliever messages to users.
Social DNA
Reducing the temperature by 1o can save consumers 5% a year on their bill
Market Research Exploring products and services offered by exsisting compaines and businesses
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Alex Laskey TED Talks
How behavioral science can lower your energy bill
Thomas Squire OUG603 Extended Practice D&AD NPower
Visual Research Possible visual trends and culture
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Thomas Squire OUG603 Extended Practice D&AD NPower
POV Filming Using the POV (Point of view) filming technique to film a video documenting a day in the life of someone using the application and demonstarting how it fits into the daily life of users.
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