Thomas Squire
Design Practice 2
OUGD505
Good is New York City
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Welcome to New York City, The home of multi-culture, the yellow cab, the street vendor, the skyscraper, the five boroughs, the subway, Central park, celebrity, bridges, the 24/7 city.
The Concrete Jungle, The Big Apple, The Capital of the World, Gotham, Empire City, The City of Dreams, The City That Never Sleeps.
For the love of New York Because wherever you were born, you are a New Yorker now. With the most diverse population, millions of us New Yorkers were not born in this state or even this country, but once you’re here you’re home.
Because if it’s 1am on Tuesday evening and you want to hang a picture, eat sushi, drink a Brooklyn micro brew, and get lucky, you can have them all delivered, thanks to your local hardware store, Japanese restaurant, bodega, and “massage” parlour.
Because you can travel the world without leaving your neighbourhood. Where else can you stand on a street corner and hear 10 different languages spoken? And within 3 blocks encounter food from a dozen various countries yet still be in the United States.
Because we still get our meat from the butcher, our fish from the fish market, our cheese from a cheese shop, and there isn’t a Wal-Mart or Meijers in town.
Thomas Squire
Design Practice 2
OUGD505
Good is New York City
An Introduction to New York City
Food
Culture
Transport
Architecture
The cuisine of New York City comprises many cuisines belonging to various ethnic groups that have entered the United States through the city. Almost all ethnic cuisines are well represented in New York City, both within and outside of the various ethnic neighbourhoods. New York was also the founding city of New York Restaurant Week which has spread around the world due to the discounted prices that such a deal offers.
The culture of New York City is reflected by the city’s size and variety. Many American cultural movements first emerged in the city. The Harlem Renaissance established the African-American renaissance in the United States. American modern dance developed in New York in the early 20th century. The city was the top venue for jazz in the 1940s, expressionism in the 1950s, and the home of hip hop, punk rock, and the Beat Generation.
The transportation system of New York City is a cooperation of complex systems of infrastructure. New York City, being the largest city in the United States, has a transportation system which includes one of the largest subway systems in the world, measured by track mileage; the world’s first mechanically ventilated vehicular tunnel, and an aerial tramway.
New York’s urban landscape is an amalgam of innovative styles that span the gamut of American history, architectural and otherwise.
The city of New York is an important centre for music, film, theatre, dance and visual art. Artists have been drawn into the city by opportunity, as the city government funds the arts with a larger annual budget than the National Endowment for the Arts, and New York is a major centre of the global art market which grew up along with national and international media centres.
A backdrop used by Hollywood, television, photographers and artists, the New York skyline is recognizable around the globe as a symbol of American innovation. The following architectural jewels make this queen of American cities sparkle.
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Thomas Squire
Design Practice 2
OUGD505
Good is New York City
Binding
Foiling
Stock
Embossing
The main focus of the deliverables for this brief with centre around a high specification publication, which will be hand bound. I have researched into a range of possible binding method, however the content and aesthetic of the publication will ultimately dictate the type of binding I use.
Speciality printing processes are perfect for adding a luxury feel to a unique, target and high end publication, this is also something that my target audience would expect from such a publication. I have been researching into foiling onto a range of different stock with different surface textures.
Stock has been something I haven’t really considered in detail before, However the more I learn about the variety of different stocks available, it’s importance becomes ever clear to me, therefore I have been looked into a range of stocks used in publications, impartiality the stock used to produce the cover.
Similarly embossing is also another crafting technique that also adds a luxury feel to a publication, especially the cover for example, I have been researching into embossing onto a stock and also embossing onto stock that have been printed onto both achieve good results however the blind emboss I think visually is more appealing.
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Thomas Squire
Range and Format The primary focus within the brief will be to develop and create a publication summarising the information and stories that I find however I have been considering traditional and non traditional ways of presenting this information, as well as how these formats can work together. Such as posters and a publications, or printed and digital. Furthermore information could be distilled into smaller formats like leaflets, flyers and fold-out, or other printed ephemera that is cheaper and disposable like Hot Dog booklets and newspapers.
Design Practice 2
OUGD505
Good is New York City
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Thomas Squire
Who are they?
Design Practice 2
OUGD505
Good is New York City
Target Audience My primary target audience is national and international tourists visiting or travel to New York City. My secondary target market is those people who already live in New York city. The resolution to this brief will primarily focus on targeting tourists however the content will also be relevant to those people living in New York who want to explore a new perspective to the city. The main goal in attracting and communicating with the target audience falls within the concept of ‘How not to a be a tourist in New York City’ the resolution will focus on those wanting to see the real New York not the New York created for tourists. More specifically my audience is a young professional, couples and explorers of new places who are educated, intellectual and enjoy experiencing new things. They are from moderately wealthy backgrounds, however it will mostly likely appeal to those living in the boroughs of Manhattan and Brooklyn, furthermore the content of the resolution will be enable everyone to get involved regardless of economic background due to the versatility of places to explore in New York which cater to everyone’s tastes and needs. They are also like to be a creative and adventurous type who want to see New York through a new and interesting way.
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