BRIEF 4: EDIBLE TYPE
DISCOVER
DESIGN
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Brief [Collaboration W/ Eve Warren]
Market & Visual
In 2013, the traditional Typogateaux has tranisitioned into a new era, this era is called Edible Type. The annual contest now accepts submissions of typography crafted from any food. The creative challenge is to build a piece of type from any type of food, the criteria for judging comes in two catergories, the flavour and the appearance of the typography.
We looked into a range of exisiting food products that could influence our own edible type. As well as looking at what can be crafted from food we looked into illustrative visuals which use bold, solid colours and simple gemetric construction.
User / Target Audience Edible type is target at all three years of the BA (Hons) Graphic Design course at Leeds College of Art. However as myself and Eve have extended the brief to include packaging the target market could potentially be more commerical market, such as graphic designers in a wider context and those who appreciate design.
Deliverables -
On going documentation on Blog A minimum of 3 submission boards Edible Type Entry Packaging
BRIEF 4: EDIBLE TYPE
DISCOVER
DESIGN
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Edible Type We any food at our disposable myself and Eve wanted to do something completely new. We decided to created ice lollies, which is extremely far away from the digital cake ingredients that we’re used to. We called our entry ‘Ice Caps’ as a play on words, as the lollies are made of ice and the letter froms are capital letter, the double entendre of Ice caps denotes this as well as actual ice caps. We developed a logo which further helped depict this pun.
BRIEF 4: EDIBLE TYPE
DISCOVER
DESIGN
3
Construction To craft the lollies we made cardboard moulds, in which we poured blended yoghurt into to form the lolly based. The craft there form we used cake cutter to craft the shape of the type, we left these to freeze before placing them on the yoghurt and then refreezing. Packaging was crafted from silver foil and we displayed our submission in a metal basket of ice along with a poster.
BRIEF 4: EDIBLE TYPE
DISCOVER
DESIGN
4