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THOZILATHIBAR ENGLISH & TAMIL COMMERCE AND INDUSTRY MONTHLY MAGAZINE Publisher D.poongodi Editor LionAP.Daksnamoorthy ªè÷ó ÝCKò˜
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ENTREPRENEUR NEWS According to the dictionary, anyone starting or running a business is an entrepreneur. However, the connotations of ‘businessman’ and ‘entrepreneur’ are starkly different. “Entrepreneurship means solving problems and adding value to the existing system through products and services, whereas a business is the mundane process of earning revenue and profit,” says Jacob. For instance, you can free yourself from your nine to five job by becoming a freelancer or a consultant, but that may not give you wide acceptance as an entrepreneur. For that, you must add value to the market with your product or service. Many institutions teach entrepreneurship but at the end of the day you still have to come up with your own idea, which is usually the most difficult part. Apart from exploring the surroundings for this, you must also look at personal experiences. What matters is the ability to identify a market for a new product or service. “One question you should ask is, what do you need as a consumer? It is fair to assume that in a country of over one billion people, a number of people will be facing the same problem or desiring the same product,” says Jacob.
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Agarwal of EasyFix found an opportunity in the problems she faced as a single woman. “I had a tough time finding a plumber. After that, a lot of time was wasted in waiting and making follow-up calls. I thought why can’t there be a professional service for such repairs?” says Agarwal. Another entrepreneur, Sujay Santra, thought of using technology to make affordable health care available in villages. Santra set up iKure Techsoft to create an information technologybased platform to connect rural areas with urban hospitals. “My roots are in a village. I felt the need do something for my people. Rural areas are suffering an acute shortage of quality health care and services,” says Santra. iKure serves rural India through a network of remote centres connected with big hospitals using a proprietary software developed by it. It charges Rs 80 from patients for consultation and medicines. iKure also makes money by selling data collected by its network and charging other health-care institutions that use its software. VETTING THE IDEA The first step is spotting a gap in the market. Once you do that, it’s time to start the groundwork for taking the plunge. The first step is to
study the market and refine the idea. Experts say it’s best to test the market at the concept stage itself. “Accurate assessment is a must. A lot of energy needs to be put in to find out if there is demand for your product/service,” says Mittal of Canaan Partners. Identify a few customers with whom you can share the idea. Seek their opinion and ask how much they will be willing to spend on your product/service. However, a market survey at the concept stage will not give you a very clear picture. “Though such surveys can be used for initial study of the market, they don’t always elicit the correct responses. A responder is more likely to give a favourable response at this stage,” says Jacob. “The response will be more realistic if you ask him to buy the product,” she adds. Priya Mohan, co-founder of career discovery programme Vidyartha.com, devoted ample time to prepare for her venture with Navin Balan. Before starting the company in 2011, Mohan was an investment banker and Balan a senior executive with an information technology firm. “While in our jobs, Navin and I spent 10 months doing research and groundwork for the ventureunderstanding the market, people’s willingness to pay, the nature of the demand, competition, capital requirement, etc,” says Mohan. Though the hard work that goes into the prelaunch research helps in the basic preparation, you can still be surprised by many aspects of the business when you hit the ground. The real testing happens after you make your product (or its prototype) available in the market- the proof of concept stage. FINDING RESOURCES You will have to make some tough choices on how to proceed, depending upon your personal/ professional ambitions. “At a personal level, you need to ask, why do you want to become an entrepreneur? And, do you want to have a boutique firm or a large company?” says Jacob. “For example, if you want to enter the food business, do you want to run just one restaurant or a chain across cities? Do you want to take up the task of building a large
set-up and overseeing activities at multiple locations?” she says. You also must seek mentoring. “It’s good to find a mentor or a guide in early stages,” says Jacob. For this, reach out to successful entrepreneurs. Even if the mentor is not working in the sector that you wish to enter, you can learn a lot from his or her experience. Mohan of Vidyartha.com and her partner tapped into their social network for support. “We were fortunate to be networked to a lot of mentors across industries. At every point we met these experienced people and got as much advice about business, scale and markets as possible. We used that to make decisions,” she says. Professional set-ups such as entrepreneurial networks and incubators also provide mentoring. As you will be sharing your idea with a mentor at an early stage, choose your guides wisely. Also, the new venture will require funds. Many people use own savings. If you do not have enough funds, don’t worry. India now has a number of angel investors and venture funds who invest in promising ideas. These funds have their own parameters such as scale, business stage and sectors to measure the suitability of a proposal. For instance, Canaan Partners invests in start-ups which have the potential to become large companies. “The underlying market should be large; the team should be able to scale up the business; and there should be a differentiator (in product/ service) so that the business cannot be easily replicated by competitors,” says Mittal. So, find out investors who fund ideas similar to yours. NO ALTERNATIVE Aspiring entrepreneurs faces a choice-to jump into action at once or start out while retaining the job. There are many success stories of people who started their ventures while enjoying the stability of a regular salary. But mentors don’t recommend it. “You must start the venture as a full-time business. Being an entrepreneur is a 24X7 job,” says Jacob of SeedFund. This allows you to devote all your energy and time to
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the business, which is so critical for the success of any venture. Another question that is often asked is-should there be a back-up plan? Successful entrepreneurs and mentors say it’s an obstacle. “There cannot be any plan other than the start-up. You must have only one plan as it won’t work if you seek the comfort of an alternative option. You must have confidence in your plan and take the risk,” says Jacob. Jayaraj of Loylty Rewardz has the same opinion. “I believe in not making back-up plans. In fact, you must systematically cut out all alternatives so that the only option is to succeed,” he says. When you start the new journey, you need to be ready to tweak and evolve your plan to overcome the unexpected obstacles you might face in the real world. These might be things you didn’t have any clue about. Jaisinghani of Mera Gao Power, too, found surprise obstacles in his journey towards providing power in villages. “Initially, we didn’t realise how difficult it will be to collect revenue. We had to learn a lot of things,” he says.
You can always alter your plan at a later date,” says Jacob. PERSONAL FINANCES It may take some time for your venture to start making money. Remember that you will have to manage your household expenses and other liabilities without salary during this period. Start by evaluating your cash flow and investments. Those with regular income are advised to have an emergency fund to meet expenses for three-six months. Entrepreneurs need a bigger fund. “Building an emergency fund is the most important aspect of financial planning. It is advisable to save for six to 12 months of expenses,” says Nitin Vyakaranam, founder and chief executive, ArthaYantra, a personal finance adviser. Before quitting the job, it’s best to arrange a regular income source. “This will ensure financial stability during the start-up phase. The income can come from investments or spouse’s earnings,” says Anil Rego, founder and chief executive officer, Right Horizons, a financial advisory firm.
That’s why angel investors and venture capitalists invest in teams that show willingness to evolve and adapt. “An entrepreneur should have the ability to learn from the market situation and flexibility to modify the product and business plan accordingly. It’s a sharp learning curve from the time you enter the market,” says Jacob.
You can use financial products that have high liquidity such as fixed deposits, bonds and debt and gilt mutual funds for meeting your requirement of regular income.
The risks associated with new ventures cannot be eliminated. Even established businesses falter, but they adjust their products and strategies based on the market reality. You need to expose yourself to acquire survival skills.
Rental income can also replace salary. A big exposure to stocks is not recommended due to the risk involved, but one can retain 10-20% savings in equities at this stage. “One must move savings to debt and return to equities after the business picks up,” says Rego.
“Unless you learn by burning own money, no theory will help you take decisions as an entrepreneur,” says Mohan of Vidyartha.com. You need a good plan, but it doesn’t have to be perfect. Investors funding new ventures favour starting out and not subjecting the plan to prolonged scrutiny. “If you have an idea, you must start out as soon as you can. Don’t suffer from analysis paralysis.
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“One can put savings in systematic withdrawal plans for regular income as well,” says Vyakaranam.
“It is advisable to separate your personal and professional insurance covers. It is a good practice to insure inventory against natural calamities or damages. You should also get insured against losses due to factors such as interruption in power supply,” says Vyakaranam of ArthaYantra.
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Þî¡ Íô‹ ¹¶¬õ ñ‚èœ 20 L†ì˜ ²ˆFèKˆî c¬ó 7 Ï𣌂°Š ªðŸÁ õ¼A¡øù˜. 𣶠¹¶„«êK ïèóŠ ð°F¬ò„ ²ŸP»œ÷ 10 °®G˜ à‰¶ G¬ôò õ÷£èˆF™ Þ‰î ²ˆFèKŠ¹ G¬ôòƒèœ ªêò™ð†´ õ¼A¡øù. 嚪õ£¼ G¬ôòˆFL¼‰¶‹ ÷£¡Á‚° 1200 «è¡èœ (20 L†ì˜ ªè£œ÷÷¾ ªè£‡ì «è¡èœ ) õ¬ó ªð£¶ñ‚èœ ªðøô£‹. M¬óM™ Aó£ñŠ ð°FèO½‹ Þ‰î‚ °®c˜ ²ˆFèKŠ¹Š ðE¬ò «ñŸªè£œ÷ àœ«÷£‹. ܶ ñ†´ñ™ô£¶. MŸð¬ùò£°‹ 嚪õ£¼ «è‚°‹ Ï𣌠Þó‡´ iî‹ ¹¶„«êK Ü󲂰 õöƒA õ¼Aø¶ ܉GÁõù‹. ªð£¶ŠðEˆ¶¬ø ªð£Pò£÷˜èÀ‹ ÜšõŠ«ð£¶ ²ˆFèKŠ¹ G¬ôòƒèÀ‚°„ ªê¡Á, «ñŸð£˜¬õ»‹ ªêŒA¡øù˜. 10 õ¼ì åŠð‰î‹ Íô‹ ²ˆFèKŠ¹ G¬ôòˆFŸè£ù ðó£ñKŠ¹„ ªêô¾èœ ܬùˆ¬î»‹ èõQˆ¶‚ ªè£œõ¶ ܉GÁõù«ñ. Üó² ꣘H™ Þò‰Fóƒèœ õ£ƒ°õ 嚪õ£¼ ²ˆFèKŠ¹ G¬ôòˆFŸ°‹ 24 ô†ê‹ Ï𣌠õöƒèŠð´Aø¶. «ñ½‹ ܉î‰îˆ ªî£°FJ½œ÷ ²ò àîM‚ °¿‚èÀ‹ Þî¡ Íô‹ ðò¡ ªðøô£‹. M¼Šðºœ÷õ˜èœ ªð£¶ŠðEˆ¶¬ø ÜFè£Kè¬÷ ܵèô£‹ â¡Aø£˜èœ.
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Owned And Published By D.Poongodi from No 20/21, Vallalar st, M.G.R. Nagar, Chennai - 78. and Printed by him ªî£NôFð˜ | ü§¬ô 2013 Road, Saidapet, Chennai - 600 015. Editor : AP.Daksanamoorthy at K.V.P.Printers No : 51.Jones
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å«ó ìóJ¡ W› àƒèœ Ýîó¾ì¡ Young man Group of Company Old No : 190, North Usman Road T.Nagar, Chennai - 17 PH : 044-2814 3134, 2814 3135, cell : 98410 22284
ªî£NôFð˜ | ü§¬ô 2013 51
THOZILATHIBAR Tamil and English Monthly Magazine Registered with the Registrar of Newspaper for India Under No TNBIL / 2012 / 45314
A.V.C.COLLEGE OF ENGINEERING (Approved by AICTE & Affiliated to Anna University, Chennai Accredited by NBA & NAAC with ‘B’ Grade) (An ISO 9001:2008 Certified Institution)
Mayiladuthurai,Mannampandal– 609 305, Nagapattinam District, Tamilnadu
Phone: (04364) 227202, 224202
ESTD.1996
Website:www.avccengg.net
Email: avcce@avccengg.net
17 Years of Excellence in Technical Education A.V.C. College of Engineering is one of the premier engineering institute in Tamilnadu, established in 1996 under self – financing category, approved by AICTE, New Delhi, certified with ISO 9001 : 2008 by DNV, Netherlands and accredited by NBA, New Delhi, also Accredited by NAAC with B Grade. The Institute is moving towards excellence through accreditation with a vision of blossoming into a cynosure of technological innovations and a mission of participating in the noble cause of nation-building by offering professional education, research and training in Engineering and Technology especially to the rural poor and less privileged students.
COURSES OFFERED 2013-14 UG Courses (4 Years)
PG Courses
B.E. Civil Engineering
M.E ., Energy Engineering - 2 Years
B.E. Mechanical Engineering
Eligibility : B.E./B.Tech. ( Mechanical / Energy / Chemical / Mechanical & Energy / Energy & Environment )
B.E. Electronics & Communication Engineering * B.E. Electrical & Electronics Engineering B.E. Computer Science & Engineering B.E. Instrumentation & Control Engineering B.Tech. Information Technology * Research Programmes M.S (By Research) & Ph.D in Mechanical Engineering & MCA Departments
Research Programmes
M.S (By Research) & Ph.D in Mechanical Engineering & MCA Departments
M.E., Applied Electronics** - 2 Years Eligibility : B.E./B.Tech. ( EEE / ECE / E&I / ICE / IC / Electronics / Bio Medical / Bio. Medical & Instrumentation / Medical Electronics)
M.E., Computer Science & Engineering** – 2 Years Eligibility : B.E/ B.Tech. (ECE / IT / CSE / SE )
M.C.A* - 3 Years Eligibility :Any Degree with Maths studied in HSC Or Degree Level
M.B.A. - 2 Years Eligibility : Any Degree
* Accredited by NBA, AICTE ** Subject to Affiliation by Anna University , Chennai
Ragging is totally banned and anyone found guilty of ragging and or abetting ragging is liable to be punished
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J.MANIKANDAN
S.SUGUMAR
Chairman & Secretary i/c
Treasurer
ªî£NôFð˜ | ü§¬ô 2013