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THOZILATHIBAR ENGLISH & TAMIL COMMERCE AND INDUSTRY MONTHLY MAGAZINE

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Top 5 richest Indians have half of nation's billionaire wealth

Small towns and cities seem to be gaining popularity as locations for startups, but a metropolis like New York or Los Angeles is still great place to own a small business. With a large population as your potential customer base, there are plenty of opportunities to make your entrepreneurial dreams come true. Here are seven small business ideas for big cities. Content creation Social media and the 24-hour news cycle have created the perfect storm of opportunity for creative individuals like writers and graphic designers, who can use their talents to produce high-quality, shareable content for businesses and media outlets. The high concentration of businesses in large cities coupled with a growing part-time economy of freelance and contract workers makes it easier than ever to market yourself as a professional freelancer. Dog walking

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ªî£NôFð˜ | ®ê‹ð˜ 2014

With a lot of pet owners in apartment buildings, a big city is a great place for a part-time dog-walking business. City dwellers don't have yards for their dogs to play in, and if they work long or irregular hours, they may not always have time to take Fido for his daily stroll. Put up flyers in your building, and see if any of your neighbors would be willing to entrust this task to you for a small fee. It's important to educate yourself on not only the local dog walking market but also proper animal care and handling before starting this business. [Related story: How to Start a Pet Care Business] Eco consulting Large metro areas tend to produce a lot of pollution. To combat this problem, many city residents are interested in living greener. Help them make their lives more eco-friendly by starting an eco-consulting service. These consultants evaluate homes and offices, and offer solutions to make the businesses more environmentally friendly. This could mean advising a switch to energy-efficient appliances or simply implementing a recycling program. Become a certified eco-consultant to boost


your credibility with potential clients. [10 Happiest (and Unhappiest) Cities for Workers] Errand service Between their jobs and carting their children from one activity to the next, most working parents have very little time left to take care of personal errands like grocery shopping, making returns at the mall or mailing packages. You can handle these time-consuming errands for your clients and free up their days for the important things in life. Public transportation in cities makes getting from place to place more convenient and less expensive than driving around in a suburban area, so you can keep your overhead travel expenses down. Home decorating and organization If you have an eye for design or a knack for organization, you can start a business helping city-dwellers make the most of their small living quarters. Apartment residents are constantly looking for ways to maximize their storage space and make cramped rooms feel bigger, so there will always be a market for organization and interior decorating services. Restaurant/food truck Everyone needs to eat, so what better place to start a food service business than a place with tons of mouths to feed? Whether you choose to open a

brick-and-mortar restaurant or a food truck, you have a good opportunity to draw in customers with a great menu and the right marketing tactics. While mobile restaurants parked on busy streets can bring in a lot of business, be sure to check your city's local laws about street vendor permits to avoid legal issues. Translation service Cities are melting pots of different cultures and backgrounds, so fluency in multiple languages is a big plus. You can put those language skills to good use by offering to translate written and spoken words from one language to another for clients. Broadening international ties and an increase in the number of non-English speakers in the United States makes this a fast-growing field, with the Bureau of Labor Services predicting 42 percent growth by 2020. You can start your own independent service and market yourself to businesses, schools, hospitals, courtrooms and conference centers. Business News Daily's business ideas articles are intended to provide entrepreneurial inspiration, and are not a substitute for professional education. If you are interested in pursuing one of the ideas listed above, we urge you to conduct further research on the necessary skills and credentials to do so. Originally published on Business News Daily.

ªî£NôFð˜ | ®ê‹ð˜ 2014 5


Building a Business Website: A Small Business Guide

If you're not online, you don’t exist. As the importance of Google search rankings and branded social media continue to grow, this saying — once simply a comment made by early adopters to persuade others to get online — is quickly becoming the reality in today's marketplace. The Web is often the first place potential clients will check for information about a company, so having an up-to-date, functional website is an opportunity to make a good first impression and win their business. For entrepreneurs, having a Web presence can also be an effective way to market your business and compete with the bigger brands in your industry. With plenty of pricing options and easy-tofollow templates available, it's never been easier to carve out your own little corner of the Internet. [What Customer Really Want From Your Company Website] Determine the primary purpose of your website A business website generally serves one of two purposes: a space to provide general informa-

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tion about your company or a direct platform for e-commerce. If you don't plan to accept payments through your website, you won’t have as much work to do in setting it up. If you are a retailer or service provider and want to offer your customers the option to pay online, you’ll need to use an external service to receive your payments. Decide your domain name Your domain name is one of the most important features of your website. It's the URL you'll be sharing with your current and potential clients, and if you want to keep them coming back to your site, you need to make it something memorable. Try to keep it short, and steer clear abbreviations, acronyms and numbers if possible. The other thing you will need to decide is your Top Level Domain, or TLD. This is the suffix at the end of your domain name. It may be tempting to register a “.net” or “.biz” if your desired “.com” domain name is taken, but experts recommend adjusting your name and sticking with “.com” to avoid confusion for potential customers. Once you’ve selected


your ideal domain name, you’ll need to confirm its availability and purchase it through a domain registrar. Choose a Web host Every website needs a host — a server where all of its data is stored for the public to access at all times. As a small business, hosting your own website is simply too large an expense, so you’ll need to select an external host. Depending on your budget, you can go a couple of different ways with this. A shared Web host, the least expensive option, means you'll be sharing a server with other sites. Dedicated hosting costs significantly more, but it means that you get your own private server and won't have to compete with other sites that could drag down the speed of yours. A relatively new option, cloud hosting, stores your information on an online infrastructure of servers. Many website owners who go with this option are pleased with its speed and scalability, but the shared nature of cloud hosting creates the potential for information security issues. [7 Ways to Drive Traffic to Your Website] Build your pages A good website consists of more than just a home page. You'll want to create multiple pages dedicated to different aspects of your business, such as a detailed catalog of your products or services, or a blog section for company updates. A contact page — your customers’ direct link to you — is one of the most important sections of a website, so make sure you include as much information as you can (phone number, email address and physical location if applicable). It’s also a good idea to include some information about you, the founder, through an “About” page. Putting a face behind your brand gives it a more personal touch: your clients will feel like they really know who they’re dealing with when it comes time to strike a deal. If your business doesn’t already have a logo, consider hiring a graphic designer or creating one yourself to use on your website, business cards and social media profiles. This will help your clients identify your company quickly and easily on the Web. For e-commerce sites: set up your payment system While this step won't apply to all business web-

sites, companies that want to offer the option to pay online will need to integrate an electronic payment system into their website. The easiest way to do this is through a mobile payments service or by using ecommerce software. [14 Ways to Accept Mobile Payments] Test and publish your website Before you announce that your site is live on the World Wide Web, make sure it works on major browsers like Internet Explorer, Firefox, Safari and Chrome. Click through each page and feature on every browser to ensure a hassle-free user experience. This will take some time, but the effort you put in now will save future complaints from visitors who can’t access certain features. Market your website on social media/search engines If your business doesn’t already have profiles on Facebook, Twitter and LinkedIn, create them now. This is the best way to increase your audience reach and alert your clients to what’s going on with your company. Anytime you update your website, write about it on all of your social media outlets. Be sure to include links to these profiles on your home page. Submitting your website to major search engines will also help direct potential leads to your page. Maintain your site Staying relevant is just as important as being on the Web in the first place, so update your website frequently with blog posts on current industry events, new products and offers, or company news to keep visitors coming back to the site. You should also test your site periodically and make sure that you are using the latest versions of your Web host’s software. If you don’t have time to do this yourself, delegate the task to a trusted employee or hire a freelance website manager. Starting a website for your business is a lowcost investment that will help you to both establish credibility and reach a wider customer base than you ever could through traditional marketing techniques. As long as you keep your website updated with fresh, current content and are quick to address technical issues, you’ll never have to worry about “not existing” to your current and future clients. courtesy : business news daily

ªî£NôFð˜ | ®ê‹ð˜ 2014 7


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