Entertainment Guide
2012 MEDIA GUIDE QUICK FACTS
A FREE, monthly entertainment guide featuring the handiest events calendar for the Decatur, Forsyth and Mt. Zion, IL areas.
THRIVE IS ALSO
... a state of Being. To THRIVE is to Flourish. It’s Prosperity. It’s Success. It’s Positivity at all cost. It’s finding the Fun in all you do. It isn’t always easy, but to persevere against those who would have you believe “there’s nothing to do here” is to THRIVE.
THRIVE (print edition) QUICK FACTS Distribution: 4,300 copies distributed to over 250 locations in the Decatur, Forsyth, and Mt. Zion, IL areas Estimated Readership: 15,050 (3.5 readers per copy) Pages: 36-40, varied per month Size: 5.5” x 8.5” Paper & Printing: Printed locally, in full color using 10% Post Consumer Waste, SFI, FSC, Green-eCertified papers. Frequency: Monthly, published on the first of each month Deadline for event submissions and advertising: 15th of the month prior to publication Subscription Cost: Free Cost for Mailing Service: $15.00 Annually l a s t u p d a t e d : N o ve m b e r 2 2 , 2 0 1 1
THRIVE:
YOUR LOCAL ENTERTAINMENT GUIDE THRIVE is a vibrant, high quality publication that is a trusted source for local entertainment information. Residents utilize our resources to plan their schedules and it’s also a great field guide for visitors!
Let’s Count the ways... 1.
THRIVE in print.
A high-quality, full color magazine featuring entertainment focused articles, editorial columns, and the area’s handiest local events calendar.
2.
THRIVE online.
3.
THRIVE social.
All the great information from our print edition plus an expanded, searchable events calendar with the ability to manage your own events.
In addition to our print and online editions, THRIVE posts reminders and comments to help promote featured events!
www.thrivedecatur.com
@THRIVEDecatur
THRIVE AUDIENCE:
67% WOMEN 33% MEN
Would you like to connect with our
15,000+ readers? THRIVE is 100% free and is easy to find at over 250 locations. Our readers enjoy using the THRIVE calendar to plan their activities with family and friends. Readers also trust our articles, editorials and advertisements as resources to learn more about our community.
53%
WOMEN between
25 &
54
19% MEN
between
25 & 44
Based on THRIVE Decatur facebook statistics from 2011: Total “Likes” demographics.
THRIVE 2012 Media Guide | Last updated: 12.01.11
FIND COPIES OF THRIVE AT THESE LOCATIONS: ADM • Aloha • America’s Best Value Inn • An Affair to Remember • Applebee’s • Architectural Expressions • Area One Realtors • Aspen Dental • Attitudes Salon • AVON Theater • Baker Law Office • Baymont Inn & Suites • Beautiful Beginnings • Bliss Salon • Blue Connection • Blue Eggs & Ham • Blue Mound Village Hall • Bourbon Barrel • Brinkoetter & Associates • C&K Custom Signs • Carlos O’Kelly’s • Cartridge World • Casey’s General Store - Maroa • Casey’s General Store - West Mound • Caterpillar • Cedar Lake Gardens and Gifts • Central Illinois Hand Center • Central Illinois Title Company • Children’s Museum of Illinois • Citizens Barnes Building • Clayton Sales • Coffee Connection • Cohn Furniture • Collect Them • Comfort Inn • Coney McKane’s • Coney’s Cookies • Connected Pairs & Herington Counseling • Corona’s • Country Inn & Suites • Coziahr Harley Davidson • Curly’s Bar • Dale’s Southlake Pharmacy • Das Funky Stuff • Days Inn • Debbie’s Diner • Decatur Animal Clinic • Decatur Area Convention & Visitor’s Bureau • Decatur Athletic Club • Decatur Back & Neck Center • Decatur Beach House • Decatur Civic Center • Decatur Conference Center & Hotel • Decatur Dental Care • Decatur Jewelry & Pawn • Decatur Jewelry & Pawn II • Decatur Memorial Hospital • Decatur Mutual Insurance • Decatur Professional Plaza • Decatur Public Library • Decatur Surf Club • Decatur Title • DECU - North • Del’s Express • Diane’s Mane Strategy • Different by Design • Dippin’ Merv’s • DMH Express Care - Fairview • Doherty’s Pub & Pins • Donnie’s Homespun Pizza • Downtown Cafe • Downtown Fitness Club • Dragon Buffet • Dynagraphics/FastImpressions • Earthen Pottery • Embroidered Expressions • Endless Summer Tanning • Exsalonce Studio & Day Spa • Famous Liquors • Filippo’s Pizza • First Wok • Fox & Hounds • Freedom Gas - Maroa • Fringe Salon • Fuji • G-B’s CD’s • Garcia’s Pizza • George’s Skate Center • Gerber State Bank - Argenta • Gerber State Bank - Oreana • Giggles • Golden Glaze Donuts • Good Naber Specialty Foods • Goodfellas • Greater Decatur Chamber of Commerce • Greater Decatur Y • Guadalajara • Gyro King • Haines & Essick Co • Hawthorne Suites by Wyndham • Holiday Inn Express • Homeward Bound Pet Shelter • Humane Society of Decatur and Macon Co • IHOP • It’s a Girl Thing • It’s Just a Little Prick Tattoo Co. • Jan’s East End Grill • Jimmy Ryan’s • JJ’s Uptown Resale Boutique • Katz on Merchant • KC Hall • Krekels - Mt Zion • Krekels - Oakland • Krekels North • Kroger - Airport Road • Kroger - Fairview • Kroger - South Shores • La Gondola • La Petite Salon • Lana’s Cakewalk • Land of Lincoln CU - Mound • Land of Lincoln CU - Oakland • Leo H. Berger Insurance • Linda’s Music • Lock Stock & Barrel • Love at First Sight • Lyle Campbell & Sons Realty • Macon County Farm Bureau • Macon Resources Main Building • Madden Arts Center • Main Hangar • Main Street Cafe - Maroa • Mari Mann Herbs Co • Mary Belle’s • Maustell’s Pizza • McGorray’s Golf & Grille • Melanie Schelling - State Farm • Merle Norman • Merry Maids • Mi Pueblito • Miles Chevrolet • Miles/Nissan • Millenium Tan • Millie & Bo’s Barkery • Millikin University/Kirkland • Monical’s • Mt. Zion Chamber of Commerce • Mt. Zion Convention Center • Mt. Zion Library • Mt. Zion Village Hall • My Shipping Place • Mystic Tan • Neil Tire & Auto Service Mt Zion • Neuhoff Media • Nola’s Hair Salon • Northgate Pet Clinic • Nova Framing / Gallery 510 • Novel Ideas • Old Book Barn • One Main Place • Oreana Public Library • Orthopaedic & Rehabilitation Specialists of Central IL • P&G Quickstop - Blue Mound • Paco’s Sol Bistro • Party Warehouse • Pastabilities • Perkins • Personal Medical Supply • Petals • Pho Golden Noodle Bowl • Pizza Hut - Mt Zion • Pla-Mor Lanes • Play it Again Sports • Pop’s Place • Porter’s on Merchant • Priceless Smiles/Styles & Smiles • Pride Coin Laundry - Eldorado • Pride Coin Laundry - Mt. Zion • Ralph’s West End Market • Ramada Limited • Ray Eldridge Jewelry • Regions - Decatur Main • Regions - Northtown • Rendezvous Bar & Grill • Renew Total Wellness • Richland Community College • Richland Fairview Park Plaza Center • Robbies Outlet • Rock Springs Nature Center • Roots Salon • RUSH Wireless • Russ Proesel DDS • Salon 402 • Salon Zen • Shear Learning • Shop on Main • Signature Salon • Sleep Inn • Sloan’s Calzones • Smith Tire Co • Solar Tan • Sound Check Music Center • Soy Capital Bank • Spa Villa • Spare Time Lanes • Speed Lube • Speed Lube Total Care • Star Silkscreen • Studio 7 Salon & Day Spa • Subway - Oakwood • Sun & Fun • Swartz Properties • Tasty’s Chicago Grille - Eldorado • Texas Roadhouse • The Bullet Trap • The Decanter • The Decatur Club • The Fox’s Den • The Newsstand • The Secret Garden • The Teacher’s Lounge • The Wharf • The Winery • Timbuktu • Tournesol • Triple Dog Dare Ya • Tropix Salon and Spa • Unique Boutique • University Dogs • Up N’ Runnin’ • Veolia Environmental Services • Wabash Crossing Antiques • Whitestar Home Healthcare Services • Wildflour Artisan Bakery & Cafe • Zips Florist by the Gates
last updated: December 22, 2011
THRIVE CALENDAR
BREAKDOWN
THRIVE is the only entertainment-exclusive publication in the Decatur, Illinois area but we don’t just promote entertainment events, we promote all local events in our online calendar!
WHAT IS “LOCAL”? THRIVE “Decatur” serves more than just Decatur! We distribute to a ten mile radius and actively seek out events from the same area. We also accept submitted events if they fall within roughly 20 miles of Decatur.
1. All local community events: ONLINE
With unlimited space online and an easily searchable database, why not let everyone share their events? While perusing events online, you can share them with friends or add them to you calendar. To make event submission easy, you can submit single events or sign in to a free account to manage all of your events.
2. Local entertainment events: IN PRINT
We devote anywhere between 8 - 10 pages in our print edition, every month, to local entertainment events. If you’re looking for something to do in the Decatur, Forsyth, or Mt. Zion areas, you’ll find something in THRIVE Entertainment Guide.
THE HISTORY OF THRIVE:
How THRIVE got its start. With a strong desire to create a magazine, the co-owners of Showcard Studio (a Decatur, Illinois creative firm) caught wind of a open niche. In this day and age, everyone checks dozens of calendars to keep track of anything from school meetings to street festivals. What’s tough is getting a glimpse of all area events in one central location. Having design know-how under their hat and an idea to fill their sails, THRIVE was born. In June of 2009 the idea became a reality as THRIVE Entertainment Guide, a FREE, monthly, print publication home to all local entertainment events. Quickly, the publication grew to a 36+ page guide distributed to over 250 local businesses with a readership of nearly 15,000. Now, a companion website hosts all local community events, not just those with an entertainment focus. THRIVE has become a trusted source for all things entertainment and is the handiest events calendar in the Decatur, area due to the comprehensive nature, small digest size and online accessibility.
THRIVE 2012 Media Guide | Last updated: 12.01.11
2012 EDITORIAL CALENDAR January issue: submission deadline: December 15, 2012 delivery: December 30, 2012 February issue: submission deadline: January 18, 2012 delivery: January 31, 2012 March issue: submission deadline: February 15, 2012 delivery: February 29, 2012 April issue: submission deadline: March 17, 2012 delivery: March 30, 2012 May issue: submission deadline: April 15, 2012 delivery: April 30, 2012 June issue: submission deadline: May 15, 2012 delivery: May 31, 2012
PRICE GUIDE PRINT EDITION
Chose from several run of the magazine ad sizes or pick your place with our 1/4 or 1/2 page special placement options. If you’re looking to get more involved with our calendar we have five sponsorships available. If you want to go a little more interactive ask about our Spot the Difference Challenge! We’re always open to new things so feel free to pitch us your ideal advertising idea.
July issue: submission deadline: June 15, 2012 delivery: June 29, 2012 August issue: submission deadline: July 17, 2012 delivery: July 31, 2012 BONUS DISTRIBUTION: Decatur Celebration September issue: submission deadline: August 17, 2012 delivery: August 31, 2012 October issue: submission deadline: September 15, 2012 delivery: September 28, 2012 November issue: submission deadline: October 17, 2012 delivery: October 31, 2012 December issue: submission deadline: November 15, 2012 delivery: November 30, 2012 January 2013 issue: submission deadline: December 15, 2012 delivery: December 28, 2012 last updated: December 22, 2011
All ads are full-color and free design services are available from Showcard Studio with any contract.
S Put your name in the most popular Event Sponsorship section in THRIVE; our Calendar! Includes: full color We’ll even tailor the artwork to your brand. We logo, to action your logo, contact information can call integrate *special and message. update this ad every statement & You can alsoplacement only month just like our other ads. *1/2 contact info. pg
EVENTS CALENDAR
2012 PRINT RATES
Event Sponsorship
EVENTS CALENDAR
2012 PRINT RATES
O
G LO
Event Sponsorship
vertical
Ask us how you can get 50% off the sponsorship price! *1/4 pg horizontal
120
With THRIVE you have the flexibility to choose your ad sizes à la carte, schedule which issues you want to appear in plus, change your message every month if you’d like!
135
*special placement only
1/8 page
315
535 635
225 345
585
685
th contract only --305
375
420
your ad at no RIVE.
EVENTS CALENDAR
*1/2 pg 110 vertical
120 Event 135
*1/4 pg horizontal
O
G LO
EVENTS CALENDAR
*special placement only
PRINT RATES 265
O
G LO
* All ad * All ads are 1/4 page 160 185 205 Sponsorship 225 1/2 page 250 285 315 345 Full-C AD DIMENSIONS: PRINT Full-Color full page 420 485 535 585 -AN -AND- back cover 520 585 635 685 can be u event sponsor 450 --- 12 month contract only --- Event Sponsorshi mon can be updated *1/4 page horizontal 200 230 265 305 Includes: full colo Event 345 *1/2 page vertical 300 375 420 logo, call to actio monthly! Sponsorship 1/8 page 95 110 120 135 statement & contact info. Don’t have an ad? Showcard Studio will design your ad at no *A 1/4 page charge with 160any advertising 185contract for205 225 additional THRIVE. Designing have artwork315 already, contact345 1/2 page yourself? 250 If you285 F
2012 PRINT RATES 205
95
Ev In lo
*special placement only
*1/4 pg horizontal
*special EVENTS placement CALENDAR only
*1/2 pg vertical
SIZE
*1/2 pg vertical
*1/4 pg horizontal
Event Sponsorship O
G LO
WIDTH GO HEIGHT LO
1/8 page 2.375” 1.813” no bleed available 1/4 page 2.375” 3.875” no bleed available EVENTS CALENDAR 1/2 page 3.875” no bleed available Event deadlines. Sponsorship your THRIVE representative for ad5.0” specs and monthly full page 5.5” 8.5” add .25” bleed Includes: full color back cover 5.5” 8.5” add .25” bleed Kat Smalley, Event Publisher to action event sponsor 2.0“ 2.0” logo, call (approx. logo size) THRIVE Entertainment Guide Sponsorship 1/4 page horiz. 5.0” 1.813” statement no bleed available 217.521.6171 | publisher@thrivedecatur.com | PO Box 6195,&Decatur, IL 62524 (out and about pgs only) info.available GO 1/2 page vert. 2.375” 8.0” contact no bleed LO (Special Placement Only)
420
485
back cover 95 sponsor110 event
520 450120
585 635 685 135month contract only ----- 12
1/4 page*1/4 page 160horizontal185
200205 300315
230225 345345
eady, contact 1/8 page *1/4 pg deadlines. horizontal
*1/2 pg vertical
full page
535
265
585
can * All ads are m 305 Full-Color 420
1/2 page *1/2 page 250 vertical 285 375 Kat Smalley, Publisher THRIVE Entertainment Guide THRIVE 2012 Media Guide | Last updated: 12.01.11 full page 420 217.521.6171485 535 | PO Box 585 | publisher@thrivedecatur.com 6195, Decatur, IL 62524 | www.thrivedecatur.com
| www.thr
THRIVE Entertainment Guide 2012 MEDIA GUIDE + QUICK FACTS THRIVE is a publication of Showcard Studio PO Box 6195 • Decatur, IL 62524 • 217.791.5653 website: www.thrivedecatur.com email: publisher@thrivedecatur.com THRIVE
is created and printed locally, in Decatur, IL.
WE RECYCLE!
Do You? Hand THRIVE to a friend or put it out in your bin!
THRIVE is printed using 10% Post Consumer Waste, SFI, FSC, Green-eCertified papers.
Copyright© 2012 THRIVE Entertainment Guide All rights reserved.