feature The Follow Up Email by Chris Vitale
VP of Sales, Phone Ninjas
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n a perfect world, the customer would answer their phone on the first call. But that’s not always the case. If the customer doesn’t answer their phone, you want to make sure you start with a voicemail that gives your customer a reason to call you back. Once you’ve left a voicemail, it’s time to send the email. Here are the key items to include in both your voicemail and email.
What to Include in Your Voicemail
When leaving a voicemail, be sure to say, “Good [morning, afternoon, evening] this is [name] with [dealership]. Great News! The [vehicle] is available. Are you available [option one] or [option two] to come in for a test drive? We are located [location - this is *KEY*, you don’t want the customer to get confused as to where you’re located]. I can be reached at [number] and will follow-up with an email shortly. I look forward to speaking with you [customer name]. October 2020
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The end-goal is to get a hold of the customer and to make that happen, you have to give the customer a reason to call you back, creating a sense of urgency. It’s also just as important to include the above information. That is your name, dealership name, confirmation of the vehicle, directions, and a clear outlined follow-up. We have to remember that the customer could have inquired from a third-party lead source (or multiple stores). So, when you do call them and don’t mention your dealership name, they might not know what dealership you’re calling from.
Key Elements to Include in Your Follow-up Email
Let’s face it, we all get a lot of emails daily. Having a compelling subject line, and a solid email can make or break whether the customer responds or calls you back. It’s also equally important to read the lead first. That’s 23
