Texas Dealer March 2025

Page 1


TIADA Members Make Their Voices Heard at the Capitol

Also In this issue:

– Michael W. Dunagan: Some Repossession Basics

– The Power of Advocacy and Engagement

– Mastering the Art of Recon: Best Practices for Used Car Dealers

– Video Marketing for Car Dealerships: A Must-Have Strategy

TIADA Board of Directors

PRESIDENT

Greg Reine/Auto Liquidators 39670 LBJ Freeway Dallas, TX 75237

PRESIDENT ELECT

Greg Phea/Austin Rising Fast 8024 IH 35 North Austin, TX 78753

CHAIRMAN OF THE BOARD

Eddie Hale/Neighborhood Autos PO Box 1719 Decatur, TX 76234

SECRETARY

Russell Moore/Top Notch Used Cars 900 East Davis Conroe, TX 77301

TREASURER

Cesar Stark/S&S Motors 7699 Alameda Ave. El Paso, TX 77915

VICE PRESIDENT, WEST TEXAS (REGION 1)

Jose “Pepe” Muñoz/Gael Auto Sales 7661 Alameda Ave El Paso, TX 79915

VICE PRESIDENT, FORT WORTH (REGION 2)

Tyler Simmons/Abilene Used Car Sales, Inc. 2150 N. 1st Street Abilene, TX 79603

VICE PRESIDENT, DALLAS (REGION 3)

Chad Lancaster/Chacon Autos 11800 E. Northwest Hwy Dallas, TX 75218

VICE PRESIDENT, HOUSTON (REGION 4)

Lowell Rogers/11th Street Motors 1355 N 11th St, Beaumont, TX 77702

VICE PRESIDENT, CENTRAL TEXAS (REGION 5)

Harry Buchelly/Discovery Auto Sales 8140 North Lamar Blvd. Austin, TX 78753

VICE PRESIDENT, SOUTH TEXAS (REGION 6)

Cesar Torres/Lofi Motors 4634 Ayers St. Corpus Christi, TX 78415

VICE PRESIDENT AT LARGE

Christina Sabillón/Mi Tierra Auto Sales 7935 Gulf Freeway Houston, TX 77017

VICE PRESIDENT AT LARGE

Lucas Ponder/Auto Smart

3202 Summerhill Rd. Texarkana, TX 75503

TIADA EXECUTIVE DIRECTOR

John Frullo

9951 Anderson Mill Rd., Suite 101 Austin, TX 78750

Office

TexasDealer contents

officers’ message

The Power of Advocacy and Engagement

As independent automobile dealers, we all know that success in this business is more than just selling cars—it’s about staying informed, connected, and engaged in the issues shaping our industry. That’s why advocacy and participation in TIADA events are more critical than ever. Over the past few months, we’ve seen firsthand how dealer involvement makes a difference, and as we look ahead to the TIADA Conference & Expo in July, I encourage every member to remain active in shaping the future of our industry.

Day at the Capitol: A Unified Voice

In February, independent dealers from across Texas gathered in Austin for TIADA’s Day at the Capitol. This event is always a powerful reminder of the influence we have when we come together with a common purpose. Dealers met with legislators to discuss key issues affecting our industry, from regulatory changes to policies impacting vehicle financing and titling. These conversations matter because they help lawmakers understand our challenges and the real-world impact of their decisions.

One of the biggest takeaways from this year’s event was the importance of personal engagement. When legislators hear directly from business owners in their districts, it puts a face to the issues and fosters meaningful dialogue. If you weren’t able to attend this year, I encourage you to start building relationships with your elected officials. A phone call, an email, or a visit to their office can go a long way in making sure our voices are heard.

Looking Ahead: The TIADA Conference & Expo

Advocacy doesn’t stop at the Capitol—it extends to how we educate ourselves and our teams. That’s why I’m excited about the upcoming TIADA Conference & Expo, taking place July 27–29 at the incredible Gaylord Texan Resort in Grapevine. This event is the premier gathering

for independent dealers in Texas, offering unmatched opportunities to learn, network, and grow your business.

Every year, the Conference brings together top legislators, industry experts, regulatory officials, and experienced dealers to share insights on everything from compliance and financing to inventory management and marketing strategies. With so much change happening in our industry, staying informed isn’t just a best practice—it’s a necessity.

Beyond education, the conference is also about community. It’s a chance to connect with fellow dealers who share your challenges and goals. The relationships built at events like this often turn into valuable partnerships that can help your business thrive. Whether it’s through breakout sessions, dealer-to-dealer discussions, or simply catching up with colleagues over coffee, the connections made at the Conference can even be more important than the knowledge gained.

Your Voice Matters

TIADA exists to serve and protect independent dealers, but our strength comes from the involvement of our members. Whether it’s through advocacy efforts like Day at the Capitol, educational opportunities at the Conference, or simply staying engaged with association updates, your participation makes a difference.

As we move forward in 2025, I encourage each of you to take an active role in shaping the future of our industry. If you’ve never attended a TIADA event, make this the year you do. If you’ve been involved in the past, consider stepping up even further—join a committee, participate in discussions, and share your expertise. Together, we can ensure that independent dealers continue to thrive in Texas for years to come.

I look forward to seeing you all at the Conference in July. Until then, stay engaged, stay informed, and let’s keep working together to strengthen our industry.

TIADA PRESIDENT

legal corner

Some Repossession Basics

Dealer Question: I’m new to the Buy-Here-Pay-Here business and I’ve gotten conflicting information about handling repossessions. I have been told by some that I have to send a certain notice prior to repossession and others tell me I don’t. Also, I am confused about the socalled “10-day” repossession notice and the “20-day” notice and whether I should dispose of repossessed vehicles at a “public” or a “private” sale. Can you clear up those questions for me?

Answer and Discussion: The questions you raise are a common source of confusion for secured creditors, including BHPH dealers. But a good understanding of repossession procedures and the various types of notice requirements is critical to avoiding repossession-related compliance issues and lawsuits. The Uniform Commercial Code or UCC (the Texas version is referred to as the Texas Business and Commerce Code or TBCC) is the main source of statutory authority regulating the repossession and disposition of collateral. There are also statutory references to repossession procedure in the Texas Finance Code.

The TBCC and the Finance Code do not require prior notice of repossession in Texas. Some states have pre-repossession notice requirements with corresponding mandatory wait periods to give the debtor an opportunity to pay up before repossession can take place, but Texas does not. In the Texas Automobile Repossession:

The TBCC and the Finance Code do not require prior notice of repossession in Texas. Some states have pre-repossession notice requirements with corresponding mandatory wait periods to give the debtor an opportunity to pay up before repossession can take place, but Texas does not.

A Lien Holder’s Legal Guide book, there is a pre-repossession form (referred to as a “cure letter”) that can be sent to offer the debtor an opportunity to bring the account current and to advise the debtor that late or partial payments will not be accepted going forward. This notice is not mandated by law and is offered as an option for the creditor to avoid any appearance of unfairness in exercising the repossession remedy.

Most BHPH dealers use either Strict Foreclosure—Acceptance of Collateral In Satisfaction (we’ll refer to it simply as strict foreclosure) or private sale as these methods are more appropriate for the BHPH business model. We’ll discuss why public sale may not be appropriate

for most dealers later. (Another option—obtaining a signed waiver of notice and relinquishment of ownership rights after repossession—is available and will be discussed in another article.) Let’s put strict foreclosure aside for the moment to address the dealer’s first question.

“Public sale” is defined in an official comment to the Uniform Commercial Code as a sale “at which the price is determined after the public has a meaningful opportunity for competitive bidding.” This implies that the sale is advertised to bring in a large number of people bidding against each other and is open to the public. This type of sale might be more appropriate to the sale of large trucks or heavy

TIADA

Upcoming Events

2025

equipment. It would be unusual for a BHPH dealer to want to bear the expense of placing advertisements or legal notices in a newspaper, and holding a competitive bid sale for one or two repossessed units.

“Private sale,” on the other hand, is not defined by the UCC, but is generally considered to be anything that is not a public sale. The sale of a repossessed vehicle by the secured party (in this case a BHPH dealer) at the dealer’s lot in the normal course of the dealer’s business is considered a private sale. The sale could be at retail or wholesale, as long as the sale is “commercially reasonable.” The sale could be for cash or could be financed. The sale of a vehicle at a wholesale auto auction is usually considered to be a private sale because the auction is only open to licensed dealers (as opposed to the public).

Thus, in choosing between a public sale and a private sale it would appear that a private sale would probably be the better method for most BHPH dealers. But as we discussed earlier, there is another option that many BHPH dealers prefer, and that is strict foreclosure.

Prior to the mid-1980s, almost all vehicle repossessions were handled as private sales. In a private sale, the collateral is held for a period of time after notice of private sale is sent to the debtor (usually 10 days; thus the private sale notice is often referred to as the “10-day” letter), then the collateral is resold in a commercially reasonable manner, and the proceeds of sale are applied against the indebtedness. If the proceeds of resale fall short of the amount owed, there is a deficiency, and the creditor can pursue collection of that deficiency.

If, on the other hand, the resale is at a price higher than the amount owed by the debtor, then there is a surplus (or the debtor’s equity in the vehicle), and the creditor must remit this amount to the debtor. Another way to describe this latter situation is that the debtor has a positive

equity position in the collateral and is entitled by law to receive the surplus amount from the creditor. The creditor in a private sale does not automatically take ownership of the repossessed collateral, but instead has a property right in the collateral that enables the creditor to sell the property and apply the proceeds to the indebtedness owed. The creditor’s interest in the collateral in a private sale is thus limited to the indebtedness owed.

The “Paper Profit” Problem

The use of a private sale by a BHPH dealer to resell a repossessed vehicle can create some problems. For instance, if the vehicle is sold at retail with dealer financing, the dealer only receives the amount of the down payment (and value of any trade in) at the time of the transaction. However, the entire sale price, including the amount financed, must be applied against the balance that the prior debtor owes. This could result in a surplus that would have to be paid to the prior debtor even though the amount financed on the resale won’t be received unless and until all future payments are made by the second debtor.

To avoid having to account to the prior debtor for a “paper” surplus, some car creditors have attempted to “book” the repossessed unit into inventory at the amount owed, then ignored the actual resale transaction. Courts have consistently held that the actual resale is what counts, not an accounting entry made by the creditor.

Strict Foreclosure

Strict foreclosure started catching up with private sale as the method of choice in the BHPH industry in the late ‘80s, and by the early ‘90s, had actually overtaken the private sale as the preferred method by BHPH dealers. Currently, strict foreclosure is by far the predominate method.

In a strict foreclosure, a notice of intention to accept the repossessed

collateral in satisfaction of the indebtedness is sent to the debtor. If no written objection is received in 20 days (thus, strict foreclosure notice is often referred to as the “20-day letter”), ownership of the collateral reverts back to the creditor. Because the collateral is taken in satisfaction of the indebtedness, there can be no deficiency (and correspondingly, there is no surplus) upon resale. The 20-day holding period is statutory and can’t be shortened by the creditor. After the 20-day holding period expires, and absent a written objection by the debtor, ownership of the collateral reverts to the dealer who can dispose of it as he or she sees fit. No accounting has to be made to the debtor. Any balance remaining of the debtor’s account is forgiven and thus no deficiency can be reported to a credit bureau.

Car creditors can choose whichever method best meets their purposes, and can switch back and

“Private sale” ... is not defined by the UCC, but is generally considered to be anything that is not a public sale. The sale of a repossessed vehicle by the secured party (in this case a BHPH dealer) at the dealer’s lot in the normal course of the dealer’s business is considered a private sale.

forth, if they want. However, care must be taken to follow the rules for whichever method is chosen and to use the appropriate notice letter. We recommend checking notice letters before they are mailed since the wrong key on the computer

keyboard may have been punched producing the wrong form.

The following is a list of the main characteristics and differences between private sale and strict foreclosure. (A much more detailed explanation can be found in Texas

Automobile Repossession: A Lien Holder’s Legal Guide, available from TIADA.)

Private Sale:

Holding period is at least 10 days.

Debtor has the right to redeem vehicle at any time before disposition is completed (the redemption right doesn’t end at the expiration of the holding period, but rather when the vehicle is sold).

Disposition must be “commercially reasonable.”

Disposition can be retail sale, wholesale sale, or sale at wholesale auto auction. Disposition can be for cash or dealer-financed, but credit for entire sales price must be given on a dealer-finance transaction.

Creditor must apply proceeds of disposition to balance owed and calculate surplus or deficiency. If surplus occurs, payment of surplus amount must be made to repossessed debtor along with a post-disposition accounting that is sent to the debtor.

Creditor can sue for any deficiency and/or report deficiency to credit bureau, if post-disposition accounting is given.

Strict Foreclosure

(also known as “Acceptance of Collateral in Satisfaction”): Balance owed is extinguished. Deficiency no longer exists and can’t be reported to credit reporting agency.

Holding period is 20 days from date that notice of intent to accept collateral in satisfaction is sent. A debtor has the right to redeem the collateral upon payment of balance during 20-day holding period.

No accounting to debtor of disposition is required.

Ownership of the collateral reverts to the creditor if 20 days expire without written objection to the strict foreclosure from debtor or guarantor. If written objection is received in

the 20-day holding period, the creditor must send notice of private sale, use the private sale procedure and make a commercially-reasonable resale. Post- disposition accounting rules apply. Strict foreclosure can’t be used if more than 60 per cent of original cash price has been paid in (“60-per-cent rule”). If the 60-percent rule applies, the creditor must send a private sale notice and use the private sale method to dispose of the collateral.

This brief discussion of the differences between public sale, private sale and strict foreclosure isn’t intended to cover all the technical legal

requirements for post-repossession procedure. Car creditors should familiarize themselves with and strictly follow the rules. Notice forms should be obtained only from trusted sources and care should be taken to ensure that the actual procedure used matches the type of disposition for which notice is given.

Michael W. Dunagan is an attorney in Dallas, Texas who has represented the Texas Independent Automobile Dealers Association for 50 years. He has written a number of books and hundreds of articles for trade journals and law reviews. His clientele includes dealers, banks, finance companies, auto auctions and credit unions.

board of directors meeting minutes

Stephen F. Austin Royal Sonesta Hotel, Austin, TX

February 10, 2025 |

Board Members in Attendance: Jose “Pepe” Muñoz, Cesar Stark, Greg Phea, Greg Reine, Eddie Hale, Russell Moore, Tyler Simmons, Cesar Torres, Harry Buchelly, Lowell Rogers, Christina Sabillon, Lucas Ponder

TIADA Directors and Staff in Attendance: John Frullo, Earl Cooke, Patty Huber, Stephen Pallas, Brianna Lopez, Maddie Kawejsza

At its meeting on Monday, February 10, 2025, TIADA took the following actions:

President Greg Reine called the meeting to order at 1:14 p.m.

Minutes of Last Meeting

Secretary Russell presented the minutes from the last meeting.

A motion was made to accept the minutes.

Moved by Lowell Rogers, seconded by Eddie Hale - PASSED

Treasurer’s Report

Executive Director John Frullo presented the Treasurer’s Report.

A motion was made to accept the Treasurer’s report.

Moved by Tyler Simmons, seconded by Eddie Hale - PASSED

President’s Report

President Greg Reine discussed the recent dealer meetings in Abilene, Arlington, Donna, and El Paso. He discussed the appointment of the Treasurer and open board sets.

A vote took place to appoint Cesar Stark Treasurer - PASSED.

New board members Jose “Pepe” Muñoz and Harry Buchelly were appointed.

Executive Director’s Report

Executive Director John Frullo updated the board on the association’s new legislative consultant and past president outreach.

Member Engagement Coordinator Brianna Lopez presented a report on membership renewal and recruitment efforts.

Member Services Coordinator Maddie Kawejsza presented a report on dealer professional development and the Auction App.

Conference call with Harrison Molter of Fisher Investments. Discussion took place about TIADA’s investment strategy.

Director of Regulatory Affairs Earl Cooke presented an update on governmental relations and a new tax and title service program.

Director of Associate Member Relations Patty Huber presented an associate member update.

Executive Director John Frullo presented the FY’25 budget and reserves.

Five-Year Strategic Plan

John Frullo discussed the five-year strategic plan, including membership goals, legislative goals, member engagement, non-dues revenue, and digital marketing and communications.

A motion was made to adjourn the meeting.

Moved by Greg Phea, seconded by Eddie Hale - PASSED

Greg Reine adjourned the meeting at 5:15 p.m.

Respectfully submitted, Russell Moore, Secretary

A complete copy of any reports referenced in this document and more detailed notes from the meeting are on file at the TIADA office and available upon request.

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$AVE : $200

Please fill out the form on the next page to help our efforts out at the Capitol!

Thank you to all those who contributed to INDEPAC in 2024!

Dear TIADA Community,

We want to take a moment to thank all of those who have made a contribution to INDEPAC. Due to your generous efforts, we collected over $63,655 in donations in 2024.

Because of these contributions, INDEPAC can continue to protect the rights and interests of independent automobile dealers across the state of Texas. There are many issues confronting the industry right now, and we appreciate your dedication to ensuring we continue to have a strong voice at the Capitol.

We are looking forward to representing the interests of all independent dealers along the road ahead. Thank you for your support!

Sincerely,

Please list me as a sustaining donor. I would like to support my industry by making a monthly credit card donation of $______________ Add me to the KEY-PERSON list! I know (Name of Legislator or Staff Member) _______________________________________________ as a

legislative bulletin

Texas Independent Automobile Dealers TIADA Legislative Initiatives

The Texas Independent Automobile Dealers Association (TIADA) is the voice of independent automobile dealers in Texas. Please take a moment to review some of the issues important to TIADA members during this, the 89th Legislature:

Support a Smooth Transition from Paper to Metal Tags

TIADA supports a smooth implementation of HB 718 (Goldman) from the 88th legislative session, which takes effect July 1, 2025.

TIADA supports minimizing the cost of HB 718 on dealers by ensuring counties do not require additional bonds that were not previously necessary.

resulted in business disruption and increased costs for opening new independent dealer locations.

TxDMV recently implemented more stringent licensing requirements, started fingerprinting licensees, and started site visits without any additional staff, which has slowed down the licensing process.

independent a utomobile d e a

Support TxDMV’s Request for 8 Additional Staff

Members to Address

Dealer Licensing Application Backlog

TIADA supports decreasing the timeframe it takes for new licensees to acquire their licenses and a smoother renewal process. Current timeframes for a license have

Support Lienholders

Some state subdivisions have instituted policies at vehicle storage facilities that are unfair to lienholders recognized as owners under Texas law. For example, in the City of San Antonio, a lienholder must wait until 10 days of impoundment, and the debtor is 30 days past due before it can retrieve a vehicle. Therefore, TIADA supports requiring all vehicle storage facilities to operate under the same regulations as those licensed by the Texas Department of Licensing and Regulation, ensuring equitable treatment of lienholders.

TIADA supports HB 722 (Bucy), which ensures that insurers fairly compensate property owners for losses by providing an appraisal process to ensure fair evaluations of losses.

TIADA is concerned about the return of bills from prior sessions that allowed the age of the vehicle and timeframe the lien was placed to supersede the current owner and lienholder verification process.

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Mastering the Art of Recon: Best Practices for Used Car Dealers

Imagine a customer walking onto your lot, eyes scanning the rows of cars, seeking that perfect used car. They stop, intrigued by a gleaming sedan that looks almost new. The paint is flawless, the interior spotless, and the engine purrs smoothly when they take it for a test drive. The customer doesn’t see the weeks of work that went into making this car stand out. What they see is a car that feels like it’s worth every dollar you’re asking for. This is the power of a well-executed reconditioning process—an often overlooked but vital aspect of a successful used car dealership. Reconditioning transforms an average vehicle into one

Reconditioning is not just a cost — it’s an investment in the quality and reputation of a dealership.

that can command a higher price, appeal to more customers, and sell faster. However, achieving this requires more than just a quick clean-up and a few repairs. It’s about a strategic process that balances speed, cost, and quality to maximize profitability.

Every dealership understands that speed is critical. The faster a car moves from auction or trade-in to the showroom, the sooner it can be sold. Each day a vehicle sits in inventory, it loses value. However, speed shouldn’t come at the expense of quality. Rushing the reconditioning process can result in missed repairs or cosmetic flaws that might not be immediately noticeable but could lead to dissatisfied

Please Welcome Our Newest TIADA Members

DEALER MEMBERS

All Star Motors Mohammad Elabbasi

3202 Jeanetta st, Houston, TX 77063

BYOT Auto Parts Lance Thomas 3120 Gholson Rd., Waco, TX 76705

Car Source Brian Pena 2005 N Bell Blvd, Cedar Park, TX 78613

Enterprise Remarketing Services LTD CO Lidia Dealba 5700 Trowbridge Dr, El Paso, TX 79925

KC Car Sales Inc Haider Alqaysi 510 East Divsion St, Arlington, TX 76011

P.D.Q. Motors Kory Atteyah 2408 Seymour Hwy, Wichita Falls, TX 76301-1919

Peskey Powersports LLC Trent Peskey 10690 Shadow Wood Dr Suite 122, Houston, TX 77043

Twin Motors LLC Manuel Cardona 6217 South Congress, Austin, TX 78745

ASSOCIATE MEMBERS

SVR Tracking Inc Chad Bowen 7160 Convoy Ct, San Diego, CA 92111

Wied Auto Finance Solutions, LLC (WAFS)

Susanne Montagnino Wied 2106 E Southlake Blvd, Ste L608, Southlake, TX 76092

customers or costly returns. The goal is to strike a delicate balance between moving quickly and maintaining the high standards that today’s savvy buyers expect.

One key to improving reconditioning efficiency is having a well-organized process in place. Dealerships that invest in a structured workflow, where each step is clearly defined and delegated. From the initial 160 point inspection to mechanical repairs, cosmetic touch-ups, and detailing, each phase should flow smoothly into the next. This means having the right team in place, ensuring that communication is clear, and keeping a close eye on timelines. Bottlenecks in any part of the process can delay the entire operation, so it’s crucial to address them proactively.

A critical component of reconditioning is the initial 160 point inspection. This is where experienced technicians can identify not only the obvious issues but also the subtler problems that could affect the car’s performance and appearance. A thorough inspection allows dealerships to create an accurate estimate of reconditioning costs and plan the necessary work accordingly. Skimping on this step can lead to missed opportunities for improvement or, worse, unexpected expenses down the line when issues are discovered after the sale.

Investing in quality OEM parts is another best practice that sets top-performing dealerships apart. While it may be tempting to cut corners to reduce costs, subpar repairs can lead to dissatisfied customers and damage a dealership’s reputation. Using certified technicians and quality parts ensures that reconditioned vehicles not only look good but perform reliably, providing long-term satisfaction for buyers. This, in turn, leads to better reviews, repeat business, and referrals—an essential part of building a loyal customer base.

The cosmetic side of reconditioning

is just as important as mechanical repairs. Customers’ first impressions are formed by what they see, so addressing cosmetic issues like dents, scratches, and upholstery stains is essential. These seemingly small details can have a significant impact on a vehicle’s perceived value. A car that looks worn, even if it’s mechanically sound, is likely to turn potential buyers away. On the other hand, a vehicle that looks pristine can create the perception that it’s been well cared for, increasing its appeal and justifying a higher asking price.

Technology can also play a role in streamlining the reconditioning process. Tools like reconditioning management software allow dealerships to track progress, manage costs, and ensure that timelines are met. This level of visibility can help identify inefficiencies and provide data to improve the process

continually. For example, a study by Cox Automotive found that dealerships that used reconditioning management software reduced their

The cosmetic side of reconditioning is just as important as mechanical repairs.

average reconditioning time by over 30% while increasing profitability. Furthermore, studies show that the quality of reconditioning can significantly impact the resale value of a used vehicle. According to the National Automobile Dealers Association (NADA), properly reconditioned vehicles can sell for an average of $1,500

more than those that are not reconditioned . This demonstrates the clear financial benefit of investing in the reconditioning process. Even though the upfront costs may be higher, the return on investment can be substantial.

Reconditioning is not just a cost—it’s an investment in the quality and reputation of a dealership. By focusing on speed, quality, and organization, dealerships can turn reconditioning into a competitive advantage that drives sales and boosts profits. Whether through strategic inspections, high-quality repairs, or meticulous detailing, every step of the reconditioning process contributes to creating vehicles that meet or exceed buyer expectations. In a market where consumer trust and vehicle quality are paramount, reconditioning is one of the most important processes for a dealership.

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July 27–29, 2025

Gaylord Texan Resort & Convention Center Grapevine, Texas

Dealer Registration Options

Customize your conference experience by selecting from the options below. To register, please

the QR code below or go to www.TiadaAnnualConference.com

Conference Member

1st* Registrant

2nd* Registrant *

3rd + additional Registrant *

Meet the Recruitment Challenge goal: 5 new recruited members by June 30th, 2025

Day Dealer Pass (Monday 7/28 or Tuesday 7/29)

must be from the same dealership to receive the

Discounted guestrooms at the Gaylord Texan Resort & Convention Center are available for TIADA Conference attendees: $269 /night $2 6 resort fee (includes Cowboy Golf Course practice facility ) Self-parking is $17 per day

Room must be reserved on or before June 20th to receive the discounted rate. Please only take the rooms you need or release unneeded rooms at least a week before the deadline for other attendees.

Any room reservation that is cancelled after June 20th will be subject to a late cancellation  fee of one night’s room and tax. No-shows will also be charged one night’s room and tax. Gaylord Texan Resort & Convention Center / 1501 Gaylord Trail / Grapevine, TX 76051 Call 817.778.1000 or book online conference.txiada.org/accommodations

Get ready for an exciting opportunity to be rewarded for growing our TIADA community! Stay tuned for details in April on how you can take part in our biggest recruitment challenge yet! Win cash, prizes, and recognition along the way.

Address (if different from above)

Experience the benefits of being a part of an 80-year old association and even save more on auction fees than the cost of your membership.

on the cover

TIADA

Members Make Their Voices Heard at the Capitol Stronger Stronger Together Together

The 2025 TIADA Day at the Capitol took place on February 11, bringing together over 60 independent automobile dealers and asso ciate members from across Texas to advocate for poli cies that benefit the indus try. Despite rainy conditions, members remained undeterred as they met with more than 40 state legislators and staff, ensur ing that lawmakers heard first hand how proposed regulations would impact their businesses.

Senator Carol Alvarado rec ognized the significance of the event by passing a resolution Recog nizing February 11, 2025, as Texas Independent Automobile Dealers Association Day at the State Capitol. Additionally, at the TIADA lunch, Representative Ryan Guillen spoke to attendees, highlighting the importance of dealer advocacy and then later recognized your organization in the Texas House. Leadership from the Texas Department of Motor Vehicles (TxDMV) also attended the lunch, with Executive Director Daniel Avitia addressing TIADA members.

Your voice matters, and together, we can ensure a stronger future for independent automobile dealers in Texas.

engage in meaningful discussions about policies that impact us is invaluable.”

For many attendees, participating in Day at the Capitol was about more than just policy. Lowell Rogers of 11th Street Motors in Beaumont shared, “The most exciting part for me is representing Texas dealers and giving back to the industry. Having the opportunity to sit down with lawmakers, educate them, and

The event kicked off Monday evening with an informal reception, where dealers had the chance to meet with legislators in a relaxed setting. This provided an important opportunity to establish relationships before the structured meetings began on Tuesday. That morning, the TIADA delegation split into small groups, with dealers and associate members meeting directly with lawmakers from both the Texas Senate

and House of Representatives.

For Brandi Rodriguez of Red Carpet Auto Sales in Seguin, this year’s Day at the Capitol was her first time participating in the event, and it left a lasting impression. “Attending for the first time gave me a new perspective on the importance of dealer advocacy,” Rodriguez said. “Meeting with legislators face-toface reinforced that they genuinely care about our concerns, and I felt like we were truly making a difference. It was also a great opportunity to connect with fellow dealers and

“When we sit down with [lawmakers] and explain our concerns, they ask insightful questions and gain a new perspective. It’s our job to ensure they are informed about how these policies affect our businesses— positively or negatively.”
–Lowell Rogers, 11th Street Motors, Beaumont

vendors from our area—we were a unified team, working together toward a common goal.”

One of the key issues on the agenda was the backlog in dealer licensing applications. TIADA supports the Texas Department of Motor Vehicles’ (TxDMV) request for eight additional staff members to help address this issue. The current delays have caused business disruptions and increased costs for new independent dealers. As Rogers pointed out, staying informed and proactive about such regulatory changes is critical: “It is crucial for every dealer to take responsibility for their own education. Many are unaware of major regulatory changes, such as the transition to metal plates, because they rely on others for information rather than staying informed themselves. Dealers must be proactive in understanding and preparing for these changes. Reading TIADA’s monthly magazine and attending our association’s townhalls, summits, and the annual conference has helped keep me well informed.”

As part of his conversation with TIADA members, Senator César Blanco, who serves on the Senate Committee on Business and Commerce and other committees, acknowledged the operational challenges that independent dealers encounter and the importance of maintaining an open dialogue between policymakers and industry professionals. “During our

discussion, I gained valuable insights into the operational challenges faced by independent dealers and the impact these challenges have on their ability to serve their communities,” said Senator César Blanco. “I appreciate their feedback and the opportunity to hear directly from those on the front lines of this industry.”

Another priority was ensuring fair treatment of lienholders. In some areas, such as San Antonio, local policies create barriers for lien-

Regulation. Rogers emphasized the importance of making lawmakers aware of such issues: “Lawmakers often haven’t considered the full impact of new regulations on dealers. When we sit down with them and explain our concerns, they ask insightful questions and gain a new perspective. It’s our job to ensure they are informed about how these policies affect our businesses—positively or negatively.”

One of the most anticipated changes in the industry is the transition from paper to metal temporary tags, set to take effect on July 1, 2025, under HB 718. TIADA is committed to ensuring a smooth implementation process that minimizes disruption for dealers and customers alike. Christina Sabillon of Mi Tierra Auto Sales in Houston underscored the significance of engaging with lawmakers on these matters: “Visiting the Capitol on Lobby Day is crucial for auto dealers because it provides a unique opportunity to directly engage with lawmakers, advocate for industry-specific issues, and ensure

“Our Senators and State Representatives want to meet their constituents. They especially want to meet with small businesses that positively contribute to their districts. TIADA continues to do a phenomenal job at making sure we establish these relationships to help us fight or advocate for our best interests.”
–Christina Sabillon, Mi Tierra Auto Sales, Houston

holders trying to retrieve vehicles from storage facilities. TIADA is advocating for a standardized approach, requiring all vehicle storage facilities to operate under the same regulations as those licensed by the Texas Department of Licensing and

that our voices are heard in the legislative process.”

Beyond the policy discussions, the event fostered a strong sense of camaraderie among dealers. Rogers highlighted the value of networking, saying, “Networking with other dealers

2025 TIADA DAY AT THE CAPITOL

“Advocacy initiatives like TIADA Day at the Capitol are among the most vital efforts we undertake as an association.”
–Mike Browning, Manheim

is one of the most valuable aspects of events like this. Learning directly from fellow dealers about their experiences and best practices provides an education you can’t get anywhere else. The willingness of dealers to share insights and support each other is what makes this industry strong.”

Sabillon echoed the sentiment, noting the importance of building relationships with legislators. “Our Senators and State Representatives want to meet their constituents. They especially want to meet with small businesses that positively contribute to their districts,” she said. “TIADA continues to do a phenomenal job at making sure we establish these relationships to help us fight or advocate for our best interests.”

During the day, TIADA members met with several key legislators whose work directly affects the independent automobile industry, including Transportation Committee Chair Senator Robert Nichols, Senate Vice Chair Royse West and Senate Transportation Committee members Senator Juan “Chuy” Hinojosa, Senator Phil King, and Senator Charles Perry, as well as Senator Carol Alvarado.

“It was a pleasure meeting with members of the Texas Independent Automobile Dealers Association (TIADA) and learning more about the unique challenges and opportunities facing independent auto dealers across Texas,” said Senator Blanco. “Independent dealers play a vital role in our state’s economy, creating jobs and ensuring reliable transportation for hardworking families in Texas.” Blanco took the time to hear directly from dealers about the

challenges they face, particularly regarding regulatory changes and business operations.

Mike Browning of Manheim emphasized the critical role of industry collaboration in advocacy. “As an associate member of TIADA, it is essential that we support our dealers and ensure policymakers fully understand our operations, the value we provide, and the broader economic impact on families and commerce. Advocacy initiatives like TIADA Day at the Capitol are among the most vital efforts we undertake as an association.”

Corinne Kirkendall of PassTime GPS emphasized the importance of coming together to advocate for the industry. “The TIADA Day at the Capitol is an invaluable opportunity to connect with lawmakers and dealers alike,” Kirkendall said. “Having

commitment to shaping the future of their industry. Rogers encouraged more members to get involved, emphasizing the impact of collective action: “I always encourage dealers to participate in events like Day at the Capitol. A larger presence means a stronger voice, and when lawmakers see more of us engaged, they take notice. Being there, shaking hands, and having conversations makes a real impact on the decisions that shape our industry.”

Blanco also reaffirmed his commitment to working with stakeholders to address industry concerns, ensuring that independent dealers have a seat at the table when policies are being shaped. “I look forward to our continued collaboration and appreciate the important role independent dealers play in our communities and economy,” said Senator Blanco.

TIADA’s legislative efforts are just beginning. Members are encouraged to stay engaged by visiting the TIADA website, where they can access the Legislative Action Center and blog updates on the latest developments. The site also provides tools for tracking key legislation and contacting representatives. As the

“It was a pleasure meeting with members of the Texas Independent Automobile Dealers Association (TIADA) and learning more about the unique challenges and opportunities facing independent auto dealers across Texas.” –Senator César Blanco

real conversations with legislators about the issues that impact our industry helps ensure that independent dealers have a strong voice in the policymaking process,” she added.

With a strong showing at the Capitol, dealers demonstrated their

industry continues to evolve, dealer participation in the legislative process remains critical.

Your voice matters, and together, we can ensure a stronger future for independent automobile dealers in Texas.

Austin, Texas February 11, 2025

Featured Courses

TIADA designed and implemented some important on-demand courses to give dealers quality educational programs they can access throughout the year. These programs are essential for dealers to stay compliant. They offer flexibility, so you can complete them according to your schedule. These courses are designed for any dealers with questions related to various regulations that affect their businesses.

Repossession 101: What You Need to Know

In this two-part video course TIADA counsel Michael Dunagan answers repossession related questions for both the dealer starting out and those dealers who want a refresher. Dunagan goes through the basics of self-help repossession, repossession when a client has filed bankruptcy, and using the courts to regain collateral through sequestration. The course also covers all the repossession letters and includes a downloadable deck of slides to follow along with the course.

$ 98 for two 1-hour videos

The Basics of Transferring Titles *

Want to avoid having your title transfer paperwork rejected at the tax office? This online course is designed to walk you through the title transfer process and is best suited for people new to transferring titles or those who want to brush up on the basics. This course has been reviewed for accuracy by the Tax Assessor-Collectors Association of Texas.

$ 48 for the course * Also available in Spanish

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Video Marketing for Car Dealerships: A Must-Have Strategy

In today’s fast-paced digital world, video marketing has become a powerful tool for promoting brands, products, and services. With the immense popularity of videos as a preferred content format, incorporating video marketing into your car dealership’s strategy has become essential. This article explores the significance of video marketing and its undeniable impact on attracting and converting leads and boost sales for your car dealership.

What is Video Marketing?

Video marketing refers to the strategic use of videos in marketing campaigns to engage, inform, and entertain the audience. Unlike other content formats, videos are highly accessible and easily digestible. They provide a seamless way to convey messages and make it more convenient for viewers to comprehend information quickly.

The Cisco Annual Internet Report shows that videos accounted for 82% of internet traffic in 2022. This immense popularity is further evident in the fact that YouTube, a video hosting platform, stands as the second-largest

website globally. These statistics indicate that internet users prefer video content over other media types.

Increased Engagement and Lead Generation

Incorporating videos into your marketing strategy can significantly enhance user engagement. HubSpot’s Video Marketing Statistic reveals that 83% of marketers believe that incorporating videos has increased the average time visitors spend on a webpage. Moreover, 84% of marketers agree that videos generate more leads than other content marketing formats, such as blogs and whitepapers.

Why Video Marketing Matters for Car Dealerships

Video marketing holds even greater importance for car dealerships as it allows them to showcase their vehicles and services in an engaging, informative, and entertaining manner. A Google study of over 1,000 car dealerships found that video users experienced a remarkable 30% increase in online sales. Additionally,

the same research discovered that videos influence 75% of auto shoppers. Another study by CarGurus revealed that almost half of all car shoppers watch at least 30 minutes of video content during their research process. By leveraging the visual medium, you can highlight each vehicle’s unique features, performance capabilities, and benefits. Hence, it helps potential customers make informed decisions.

Key Benefits of Video Marketing

In general, video marketing can help your car dealership, focusing on three key advantages:

1 Showcasing Cars and Bringing Your Vehicles to Life

Videos offer a powerful platform to showcase your cars and create an

engaging experience for potential buyers. So, you can demonstrate your vehicles’ features, benefits, design, performance, and safety aspects. Providing virtual test drives and highlighting key selling points can instill confidence in potential buyer and entice them to visit your dealership. This approach sets your dealership apart from competitors.

2 Building Credibility and Trust with a Behindthe-Scenes Look.

Video Marketing allows you to build credibility and trust by offering customers a behind-the-scenes look at your dealership. You establish a personal connection with potential customers by showcasing your team, facilities, and unique

aspects of your dealership. Also, introducing your staff, sharing customer testimonials, and highlighting any awards fosters confidence and trust.

3 Improving Search Engine Rankings and Online Visibility.

Search engines highly favor video content, with Google explicitly stating that it is one of their top ranking factors. Incorporating video content into your website can significantly improve your search engine optimization (SEO) efforts. Therefore, by optimizing videos with relevant keywords, descriptive titles, and engaging descriptions, you increase the chances of appearing in search results when potential customers are seeking a new car in your area. Consequently, it leads to more organic traffic to your website and broaden prospective buyers.

Effective Types of Video Marketing for Car Dealerships

We’ll explore eight essential types of video marketing and their applications in the automotive industry. Each type offers unique benefits, and we’ll provide examples of successful strategies employed by car dealerships.

“How-To” Videos

Educational “how-to” videos are valuable for car owners seeking maintenance tips, repairs, or upgrades. By creating informative videos, you can establish yourself as an authority in the industry. For instance, you might demonstrate how to change a tire, perform basic maintenance checks, or install aftermarket accessories.

Product Demo Videos

Product demo videos provide a closer look at the cars available at

your dealership. These videos typically showcase the vehicle’s features, amenities, and performance on the road. You can offer potential customers an immersive experience by including shots of the car in action or featuring real customers testdriving and sharing their honest opinions about the vehicle.

Testimonial Videos

Testimonial videos play a crucial role in building trust and credibility. Film satisfied customers sharing their positive experiences with your dealership and highlighting why they chose to purchase from you. These videos are particularly effective for addressing potential customers who may have reservations about making a significant purchase. Testimonials provide social proof, reinforcing the trustworthiness and reliability of your dealership.

Frequently Asked Questions (FAQ) Videos

FAQ videos are an excellent way to address common queries and concerns that potential customers may have. By proactively answering questions about financing options, warranties, or maintenance plans, you empower customers to make informed decisions. Create videos that offer clear explanations, helping customers navigate the purchasing process with ease.

Sales Pitch Videos

Sales pitch videos focus on convincing viewers to buy a specific car or take advantage of a particular deal. Showcase the unique features of a vehicle and emphasize how it aligns with the customer’s preferences and needs. Craft persuasive narratives highlighting the car’s value proposition and why it’s the perfect choice for potential buyers.

Direct Response Videos

Direct response videos capture viewers’ attention and prompt

CORPUS CHRISTI

G.R. Moore

The Car Shack (dates and times can be found at txiada.org/Calendar_List.asp, when scheduled)

EL PASO

Cesar Stark

S & S Motors

Meeting – 3rd Friday (Monthly)

FORT WORTH

Jerry Smith

H J Smith Automobiles

(dates and times can be found at txiada.org/Calendar_List.asp, when scheduled)

HOUSTON

Chris Donnelly

Your Car Store

Meeting – 2nd Tuesday (Monthly)

SAN ANTONIO

Nory Pakravan

210 Auto Credit

(dates and times can be found at txiada.org/Calendar_List.asp, when scheduled)

resource guide

The TIADA Website: txiada.org

Members can log in with their username/ password and access our Dealer Member Directory, Legislative Action Center, Compliance Consultation Service and much more. Register for all upcoming TIADA events online through the Calendar of Events, access our online membership application, find contact information for all our Local Chapters, and access many additional resources through our Knowledge Base.

License Renewal Certificate

TexasDealerEducation.com

Texas Department of Motor Vehicles

888.368.4689

txdmv.gov

Office of Consumer Credit Commissioner

800.538.1579

occc.texas.gov

Texas Comptroller

800.252.1382

comptroller.texas.gov

NIADA

817.640.3838 niada.com

REPOSSESSIONS

American Recovery Association

972.755.4755

repo.org or contact TIADA state office

FORMS

Burrell Printing

512.990.1188

burrellprinting.com

immediate action, such as scheduling a test drive or contacting your dealership for more information. Create compelling videos emphasizing limited-time offers, special discounts, or exclusive models. Encourage viewers to act swiftly, creating a sense of urgency to seize the opportunity before it expires.

Brand PR Videos

Brand PR videos provide an opportunity to showcase your dealership’s personality, values, and community involvement. Spotlight what sets your dealership apart and foster a connection with potential customers. For instance, create a video showcasing your participation in local events, charity drives, or your commitment to customer satisfaction. These videos contribute to brand awareness, reputation building, and community engagement.

Live Videos

Live videos offer real-time interaction with potential customers. Host live Q&A sessions where viewers can ask about specific cars or dealership policies. You can also use live videos to introduce new models as they arrive on the lot or provide behind-the-scenes glimpses of your dealership’s operations. Live videos create an authentic and engaging experience, fostering trust and strengthening customer relationships.

Getting Started with Video Marketing

Implementing a video marketing strategy for your car dealership doesn’t require extravagant resources. With a dedicated amount of time, a smartphone, and a willingness to engage, your car dealership can begin harnessing the power of video content. However, if you lack the necessary time, resources or expertise, software like Glo3D App can assist in automating the entire video marketing process. To learn more, book a demo.

Conclusion

In conclusion, video marketing has become an indispensable component of successful marketing strategies, and car dealerships are no exception. The dominance of videos as the preferred content format and their ability to generate leads highlights the necessity of incorporating video marketing into your car dealership’s promotional efforts. By embracing video marketing and various video types explained above, you can build a thriving audience and swiftly convert them into loyal customers while showcasing your vehicles and services in an engaging and informative manner. If you need any help in video marketing for your car dealership, please don’t hesitate to book a demo with us.

behind the wheel

Your Voice Matters

More Than Ever

One of the most important things we do as an association is advocate for independent dealers at the Capitol. Every legislative session brings new challenges, and if we’re not at the table, we risk being on the menu. This year’s TIADA Day at the Capitol was a clear reminder of that. More than 60 dealers and associate members came to Austin to discuss pressing issues and ensure our industry’s voice was heard. And let me tell you—lawmakers took notice.

As someone who spent 13 years as a member of the Texas House of Representatives, I can tell you firsthand how important it is for lawmakers to hear directly from their constituents. Your voice matters more than you think, and your engagement can shape the future of our industry.

It’s easy to assume that legislators fully understand how proposed regulations impact our businesses, but that’s rarely the case. Many of the issues we deal with daily—dealer licensing delays, lienholder rights, storage facility policies—aren’t on their radar until we put them there.

That’s why your involvement is crucial. The simple act of shaking hands, sharing your experiences, and explaining how certain policies affect your business can make all the difference.

During this year’s meetings, dealers brought up the ongoing backlog in dealer licensing applications. Many lawmakers were surprised to hear how long it takes for new dealers to get licensed and the financial strain those delays create. Thanks to our conversations, we reinforced the importance of supporting TxDMV’s request for additional staff to speed up the process.

Another major topic of discussion was the transition from paper temporary tags to metal plates. With the new law taking effect on July 1, 2025, now is the time to make sure lawmakers understand what dealers need for a smooth transition. This isn’t just about compliance—it’s about ensuring a process that works for both businesses and customers. And let’s not forget about lienholder rights. In some cities, like San Antonio, local policies make it difficult for lienholders to retrieve vehicles from storage facilities. We made sure legislators knew why a standardized approach is necessary to prevent unnecessary costs and delays for dealers and their customers.

Advocacy isn’t just about policy—it’s about relationships. Lawmakers want to hear from the small businesses that drive Texas’ economy. They rely on your insight to make informed decisions. But they won’t get that insight unless we show up.

The camaraderie at these events is just as valuable as the policy discussions. One dealer told me that some of the best advice he’s received came from a casual conversation with another dealer at a TIADA event. That’s what makes our association strong. We don’t just advocate for our industry—we support each other.

If you haven’t participated in TIADA Day at the Capitol before, I encourage you to make it a priority. But don’t wait until next session to get involved. Visit our website, attend the 2025 TIADA Conference & Expo, and stay informed. The decisions being made at the Capitol directly impact your business, and your voice is more powerful than you think.

Together, we can make a difference. Let’s keep the momentum going.

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