2024 Digital Career Guide - AWSUM

The only career guide you’ll ever need

Doctor? farmer? scientist?

Hair stylist? travel?

gap year? au pair? yachts?

HELLO FROM AWSUM

Dear Students and Parents,

Congratulations, you have finished high school! Now what?

We have compiled a guide to help you make that decision. Inside you’ll find information on where to study, or maybe you want to take a gap year and work for a while, or just you’d like to travel and work on the yachts.

Good luck!

Meinette van Zyl Editor

Showcase your institution nationally and help young adults make a decision on what to do next in their lives.

It’s a double whammy!

Besides for being featured in the print publication, your ad will feature in this interactive digital guide, AND let’s bring in the power of video!

Advertising in this guide offers a cost-effective way to showcase your institution’s unique offerings to a wide audience through print and online media, maximizing your marketing ROI.

Targeted Reach:

This guide targets students specifically interested in career and/or gap year options, ensuring that your advertisement reaches a relevant and receptive audience, increasing the likelihood of prospective student inquiries.

Video Directory:

Interactive Engagement:

Social Media:

This guide offers a dynamic video directory feature where institutions like yours can showcase their unique offerings through promotional videos. What sets our platform apart is the seamless integration of these videos within the guide itself. Students can instantly view these videos without leaving the publication, ensuring a captivating and uninterrupted experience.

HOW TO SCAN QR CODES?

Embedded links on your advert ensure a compelling and interactive experience for students, allowing them to click on QR Codes to access more information about your institution online or to save the date of your open day or any other event.

AWSUM has a combined social media following of 60k followers. Not only will this guide feature on all our platforms, but we will post your institution’s promotional video separately onto our platforms.

Simply open your camera app, point it at the QR code like you’re going to take a close pic of it (but don’t) and wait for a message to pop up. Then click it.

VIDEO DIRECTORY

Stellenbosch University

NWU (North-West University)

TUT (Tshwane University of Technology)

University of Free State

University of Western Cape

Rhodes University

University of Cape Town

Nelson Mandela University

Walter Sisulu University

University of Pretoria

Evoke Agency

University of KZN

Sol Plaatje University

University of Johannesburg

WITS

Damelin

Akademia

CPUT

MSC Business College

College SA (Optimi)

C4A - Cad 4 All

College of Cape Town

Oxbridge Academy

Red & Yellow

Rosebank College

VIDEO DIRECTORY

SANTS Private

CTU Training Solutions

Boston City Campus

Stadio

ETA College Eduvos

Newbridge Graduate Institute

Richfield

Port Elizabeth College Regenesys

Torque IT

Central Technical College

South West College Coastal College

Hugenote College Helderberg College

Oakfields College

Regent Business School Shaw Academy

Stellenbosch Academy

Da Vinci Institute

George Whitefield College

iStudent Academy AIE

iCESA Mancosa

Cambridge University IQ Academy

NURSING | PARAMEDIC | COUNCILS

VIDEO DIRECTORY

College of Learning

Life

Fasset

Rescu-Life Africa

South African Nursing Council

Health Science Academy

Engineering Council

SA Institute for CA’s

Actuarial Society of SA

STUDY ABROAD

VIDEO DIRECTORY

Rutega Education Services

Crimson Education

University of Sterling

IES Abroad

iXperience

CIEE

Education USA

Fundai Educational

WAARDEVOLLE LESSE VAN BEKENDES

Ons gesels met bekende rugbyspelers en hulle deel hulle wysheid wat hulle beroep in sport hulle geleer het. Gebruik dit en pas dit toe in jou loopbaankeuses en in jou lewe vorentoe.

JEAN DE VILLIERS

Wat is die belangrikste lewensles wat jou skool vir jou geleer het?

Ek glo my skool het baie klem geplaas om respek te hê vir almal en alles. As dit by sport kom, het hulle my geleer hoe om te wen en hoe om op te staan na ‘n verloor.

As Springbokkaptein, wat was die waardevolste les wat jy in daardie posisie geleer het?

Jy moet besef watter taak jy het om as ‘n ware ambassadeur vir die land op te tree. Daar is baie verantwoordelikhede maar dit laat mens ook besef as die kaptein dat jy nooit groter as die trui of die sport sal raak nie.

CORNÉ KRIGE

Wat is die belangrikste lewensles wat jou skool vir jou geleer het? Om nederig te wees ten alle tye.

As Springbokkaptein, wat was die waardevolste les wat jy in daardie posisie geleer het?

Jy as individu is nooit groter as die Springbok embleem nie en jy moet hom op ‘n beter plek los as jou voorgangers.

DUANE VERMEULEN

Wat is die beste raad wat jy al ooit ontvang het en wat jy vandag met skoliere wil deel?

In 2015 het ons `n sielkundige by die Bokke gehad, met die naam Pieter Kruger, en hy het breinprofieltoetse met elke speler gedoen en gesit en met elke speler gesels. Die les wat hy daai dag vir my geleer het is op `n 60/40 weegskaal gebasseer – dit maak nie saak wat jy doen nie, maar as jy glo dis die beste vir jou, of dit vir jou sport of jou familie of wat ook al jy doen is, 60% van mense gaan altyd hou van dit wat jy doen en 40% gaan teen jou wees. Toe ek jonger was, het ek altyd daai 40% probeer omdraai, maar ek het vrede daarmee gemaak en geglo dat 60% is wat mens nodig het. As jy gelukkig daarmee is, sal mense jou ondersteun, maak nie saak wie wat sê nie. Jy moet net 100% vasstaan in die besluit wat jy geneem het en alles gee. Ek basseer tans my lewe op die 60/40 weegskaal en glo dit het `n ongelooflike groot verskil in my lewe gemaak en hoop dit maak `n verskil in enige leerder se lewe.

VICTOR MATFIELD

As Springbokkaptein, wat was die waardevolste les wat jy in daardie posisie geleer het?

As kaptein dink ek die belangrikste les wat ek geleer het, is jy kan nie alles self doen nie. Jy kort sterk manne om jou te ondersteun en jy moet hulle vertrou. Jy moet hulle bemagtig en dan moet jy hulle vertrou. `n Kaptein is nooit alleen nie. Dis altyd `n kaptein en sy korps wat almal saam werk om sukses te bereik. So, ek dink die grootste les is dat jy nie alles self kan doen nie. Jy moet ouens saam jou kry wat al jou spelers ken, want as jy hulle ken, dan weet jy hoe ook om hulle te motiveer. Jy moet rerig tyd maak om by elke persoon te sit en hulle te leer ken om te weet hoe om die beste uit hulle te kry.

A CAREER IN AVIATION

Take your career to the skies. You could work in one of the most exciting industries on earth as a pilot, cabin attendant, engineer, airport manager, cargo manager or customer service agent. There are a host of opportunities for dynamic young people interested in aviation.

PILOT

Being a pilot is a passion. It requires years of dedicated study, training and hundreds of hours of flight time. A pilot’s job is a lot more than safely flying an aircraft from take-off to landing. For every flight, the pilot must complete pre-flight, in-flight and post-flight technical checks to meet the strict aviation safety regulations. You have dozens, if not hundreds of people’s lives in your hands, so safety is vital. No pressure!

A pilot is not simply the taxi driver of the skies. He or she is also involved in strategic planning to ensure fl ights are profi able, with most seats fi lled and scheduled at times most convenient for passengers. They also plan flight paths according to the weather, decide cargo distribution and seating plans, and communicate with the control tower for take-off and landing.

While a pilot can fly a small plane singlehandedly, most large commercial flights will have a Captain and a First Officer, or Co-Pilot. The captain flies the plane, handling take-off and landing, while the co-pilot helps with navigation.

To become a pilot you need to matriculate with mathematics, science and geography. From there, you’ll want to move on to an aviation academy, where you will study towards your pilot’s qualifi cations and start racking up flying hours.

Airlines that recruit cadets are your best option and depending on the airline, you could become a Junior First Officer at 1000 hours and move on to Captain after attaining 2500 to 3000 hours!

Like we said – becoming a pilot takes passion and dedication!

You must be able to work well under pressure – after all, you have all those people relying on you every time your plane takes off. You need to be a team player as well as a good leader. Besides leading your team on the plane, you’ll have to work with other teams on the ground and in the control tower.

You need to know what pilot training programs are being offered in the country and which among those is the most suitable for you. This is where you should take into account what your aviation goal is. Do you want to obtain a Private Pilot License (PPL) or a Commercial Pilot License (CPL)? Are you seeking to work for an airline? If yes, then an Airline Transport Pilot License (ATPL) is for you.

List of options for what you can potentially do with a pilot license:

• Airline pilot for large airlines or smaller regional ones

• Corporate or business aviation pilot

• Cargo pilot

• Charter / Air taxi pilot

• Flight instructor

• Medical/ Air ambulance pilots

• Agricultural pilot and many more

Sources: www.aviationfly.com, www.flyairlink.com

FLIGHT ACADEMY / AVIATION SCHOOLS VIDEO

AIR HOTESS TRAINING

VIDEO DIRECTORY

INTERIOR DESIGN | FASHION DESIGN

VIDEO DIRECTORY

Kershal Aviation

Inscape Education Group

The Design School of Art

Design Academy of Fashion

Villioti Fashion Institute

Cabin Crew Academy

Greenside Design Center

BHC School of Design

INSCAPE

London College of Fashion

PTC - Boeing Training

Stellenbosch Academy

Elizabeth Galloway

Rainbow Fashion Design

IFA Paris

EPT Aviation Training

IAAC

Fedisa

SEWAFRICA Fashion College

CTCFD

BEAUTY & WELLNESS

VIDEO DIRECTORY

Isa Carstens

Stellenbosch Hair Academy

International Academy of Health and Skincare

Academy of Hair & Beauty Technology

Capri Beauty

The SA Etiquette academy

Carlton Hair Academy

Beauty Therapy Institute

FITNESS | SPORT

VIDEO DIRECTORY

HFPA Fitness Academy

Sports Science Institute of SA

The Institute of Fitness Professionals

AFPA

Academy of Sports (Stellenbosch)

XFE Academy

Metamorphasize Personal Training

Trifocus Fitness Academy

VIDEO DIRECTORY

STUDENT LIVING

VIDEO DIRECTORY

Respublica Student Living

Campus Key

Supreme ICT Academy

Green Meadows

Oppikampus

Greenside Design Center

De Goede Hoop Student Residence

Century 21 Student Hub

Alison Studio Burnett

Urban Circle Student Life

SAILING | YACHT TRAINING

VIDEO DIRECTORY

Cape Point Sailing Academy

Ocean Sailing Academy

Professional Yachtmaster Training

Yachtmaster Ocean Sailing School

Skipper Training SA

Superyacht Training Academy

Atlantic Yachting

2 Oceans Maritime Academy

Certified Training

Ocean Star Sailing Academy

A PERSONAL BRAND –THE NEW CAREER CURRENCY

Southern Yachting Academy

Offshore Sailing Academy

Personal branding isn’t just for school leavers angling to enter the workforce. Rather, personal branding is a lifelong effort, one that’s constantly evolving and requires regular maintenance.

A personal brand is the ‘perception or impression of an individual’, essentially their reputation. Professional services provider PricewaterhouseCoopers (PwC) defines personal branding as “what you’re known for and how people experience you. It’s about bringing who you are to what you do and how you do it.” Our individual brands define who we are in the workforce — they guide our career paths and have an indelible impact on our financial future. In short, they’re one of the most important aspects of professional life.

With employers increasingly looking for a combination of hard technical skills and soft communication skills, students are advised to start thinking about their personal brand as early as 14 or 15 years old.

When applying to university, students don’t just need to consider their paper application and how they come across at interview. In a competitive market for the best universities and study programmes, a personal brand can strengthen an application and also lay the foundation for future employment opportunities. With employers increasingly looking for a combination of hard technical skills and soft communication skills, students are advised to start thinking about their personal brand as early as 14 or 15 years old.

At the school level, your personal brand is made up of the below areas. These core areas are closely replicated within a professional career context.

• Arriving to class on time and their work ethic in those classes

• How they present their uniform or dress each day to school

• How they engage with others in and around their school community

• How they engage online in and around their school community

The modern-day professional has a blend of online branding and offline branding, so we all have a digital footprint. Did you know that you will probably be googled before a job interview and that their personal info through Instagram or Facebook can be accessed and assessed? College and university admission officers found that social media can provide a more authentic and holistic view of applicants beyond tahe polished applications.

As a school leaver, you can begin to build your personal brand by taking the following actions:

• Start by defining yourself. Determine what you do well, what you love to do, and your identity and vision. Then own it. This all starts with a self-audit to pinpoint your purpose, strengths, values and passion. It’s essential to crystallize your uniqueness - or, competitive advantage

• Develop a LinkedIn profile

• Work on your handshake and boost your confidence level

• Develop a basic pitch to know how to share your skills and experiences

• Clean up your social media accounts

• For art and design students, websites showcasing art, photographic, or design work can provide evidence of a long-standing passion, as well as talent.

• Travel enthusiasts can write a travel blog

• Foodies can post favourite recipes and nutrition guides

• Writers can share their short stories, poems, or plays.

Sources: www.studyworkgrow.com.au, Tyson Day, Career Counsellor and Coach, at Arrive and Thrive, www.commpro.biz, www.bridge-u.com