Behind the Lines - Issue 2 - November 2016 by Tight Lines

BehindtheLines Issue 02 - November 2016

News and information about Tight Lines’ brands

DOCK & BAY

A new range of lightweight microfibre beach & travel towels HOW TO

REPEL THE ELEMENTS

with DexShell waterproof products WHAT’S HOT

SUNDAY AFTERNOONS

UPF 50+ technical headwear SNEAK PEEK

TATONKA

Check out the new Tatonka 2017 range

MOVING WITH THE TIMES

Domex

NEW ZEALAND’S ICONIC

sleeping bags

Wildo’s award-winning range of Swedish campware is designed to be compact, durable and lightweight, reducing space and weight in any pack. The Camp-A-Box® Complete comes in a compact, practical design in a choice of four colours. The kit includes a plate with lid, large Fold-A-Cup®, Fold-A-Cup®, cutting board, shaker and spork. Visit www.tightlines.co.nz to see the full range of Wildo products available in New Zealand.

BEHIND THE LINES MAGAZINE

A NOTE FROM

NIKKI >

Welcome to the second issue of Behind the Lines, our magazine

aiming to give you more information about our brands. With the warmer weather here we all start to think of summer – BBQ’s, outdoors till late, trips to the beach and of course Christmas and the holiday season. We at Tight Lines love the next few months as it is when a lot of our products are pulled out of the

cupboard, dusted off and used again in people’s pursuit of the great kiwi outdoors lifestyle so many of us try and enjoy. We’ve got some awesome summer products (including some new ones), and have tried to highlight many of them in this issue. We hope you enjoy reading it. Thanks very much for your continued support. Have a great summer!

Nikki

Nikki Goodall, General Manager

CONTENTS

02 04 05 06 08 10 12 14 16 18

HOT NEW PRODUCTS

Exciting new products to offer your customers.

ANATOMY OF A GUMBIES JANDAL

Find out why these jandals are earning rave reviews.

NEWS BITES

Keep up with the latest happenings from our brands.

DOCK & BAY

Wow your customers with this exciting NEW range of colourful microfibre towels.

MY FAVOURITE PRODUCT

The Ledlenser P7.2 is put through its paces.

DOMEX REVAMP

The story behind the changes to New Zealand’s iconic sleeping bag brand.

KLEAN KANTEEN CLASSIC BOTTLES

See the full range and features.

ELEMENT REPELLENT

DexShell waterproof products continue to impress.

MAXIMISING IMPULSE BUYS

Some tips on the best techniques backed by research.

SUNDAY AFTERNOONS

How a mother’s frustration lead to premium hats coming to NZ.

20 22

26 28 30 33 34 35 36 37

DID YOU KNOW?

Cool facts about Tatonka.

TIGHT LINES LTD

ESSENTIAL ITEMS FOR CAMPING The right gear for the perfect summer camping holiday.

PO Box 304 Napier 4140 New Zealand

HOW IT WORKS

The secrets behind Nikwax‘s award-winning waterproofing technology.

service@tightlines.co.nz

OUTDOOR GAMES FOR SUMMER

WEBSITE

Get outside with Ogo Disks and Speedminton - fun for the whole family.

www.tightlines.co.nz

SNEAK PEEK

PHONE

A look at the NEW Tatonka packs for 2017.

TECH TALK

All you wanted to know about eye protection.

(06) 843 6388

FAX FREE 0800 329 329

MARKETING UPDATE New displays coming soon.

TOP 10

Coghlan’s best selling products.

FAQS

Frequently asked questions about Leatherman’s warranty.

The production of Behind the Lines has been done in-house by Tight Lines Ltd. While considerable care has been taken preparing this content, please be aware that there may be proofing errors and that manufacturers specifications of some products may change.

STAFF PROFILE

Meet Kynneta Mason, our friendly customer service representative. WWW.TIGHTLINES.CO.NZ

ISSUE 02 - NOVEMBER 2016

BEHIND THE LINES MAGAZINE

Hot NEW

products

TATONKA DAYPACKS

TATONKA BARREL BAGS

DOCK & BAY

Exciting 2017 range

New Colours

One of Tatonka’s main focuses for

Tatonka’s flagship product is now

their 2017 product offering has been

available in two new colours – bright

increasing their range of daypacks,

blue II and titan grey.

with emphasis on the school/

The German-designed Tatonka Barrel

are the size of a normal beach towel.

university and round-town/general

Bag blows other gear bags out of the

There’s also an XL version that is an

daypack markets.

water. Made from heavy duty tarpaulin

amazing 200 x 90 cm!

We have 7 new models in a variety

and virtually indestructible, it features

of colours totalling 24 new SKUs

shoulder straps so your customers

to choose from, ranging from 19 to

can throw it on their back and carry

29 litres and including a women-

it like a pack when necessary (the

specific daypack. Most come with

straps stow away in a zippered pocket

padded laptop compartments. As

when not needed).

with all Tatonka products, they are

Now with two new colours in the

easy storage. The range of vivid

covered by their 2 year warranty.

range, and available in 6 different

colours on offer will be sure to attract

See a sneak peek of the full range

sizes, there is a barrel bag to suit

your customer’s attention.

on page 30-31.

everyone.

Quality Microfibre Towels Introducing Dock & Bay, a range of quality suede microfibre towels that pack down small in their own bag, yet

Being made of microfibre, the towels are perfect for travel as they are lightweight and absorbent, yet dry extra quick. A built-in elastic hook makes them easy to hang up and the stylish cotton drawcord bag provides

See page 7 for more information on this exciting new brand.

WWW.TIGHTLINES.CO.NZ

ISSUE 02 - NOVEMBER 2016

BEHIND THE LINES MAGAZINE

---

NEW 2017 RANGE TATONKA PACKS & LUGGAGE

TOP BRAND

OFFER YOUR CUSTOMERS SOME EXCITING NEW PRODUCTS

Domex Sleeping Bags have been keeping kiwis warm for over 30 years. You’ll love the new look and the new bags in the range.

THE GERMAN DESIGN & QUALITY WILL IMPRESS

---

ACECAMP PORTABLE PAD Versatile, compact pad that can go anywhere AceCamp produce a range of affordable outdoor accessories, from trekking poles to emergency blankets, giving outdoor enthusiasts gear they can trust in order to enjoy

TATONKA TRAVEL DUFFLE

DOMEX Introducing 4 NEW downfilled sleeping bags

Many of us know how great Tatonka’s Barrel Bags are. The only downsides

The NEW Mountaineer has been

are they take a bit of room to store

redesigned and now includes 1000g

when not in use, and they are not

of down. With an EN comfort rating

very easy to pack as a ‘just in case I

of -10oC, this bag will keep your

need an extra bag’ bag.

customers warm in the Southern Alps in winter. The semi-rectangular

However, Tatonka have come up

Wilderness is for those people that

with a solution with the new Travel

Their new Portable Pad is another

need a similar level of warmth as the

Duffles. Available in 3 sizes (35, 45

excellent addition to the range. Made

Mountaineer but prefer more leg room.

and 55 litres) and 3 colours (black,

their adventures.

of ultra-lightweight foam, it folds down into a compact size and packs away into its own bag. This makes it great to take tramping, camping, or even just watching sports or outdoor concerts. Dimensions: 40 x 30 cm.

olive and red), they pack down flat

In contrast, the Escape is a compact,

to be very convenient, yet are still

0o bag for 2-3 season use and ideal

made of durable T-Square Tec and

for adventure travel and mild-climate

Textreme 6.6 material. You’ll barely

backcountry exploration, while the

notice you’re carrying them as the

lower spec Endeavour is designed to provide a down sleeping bag within the price range of most consumers.

Travel Duffle bags are incredibly lightweight (models weigh between 600 and 720 grams). Covered by Tatonka’s 2 year warranty.

WWW.TIGHTLINES.CO.NZ

ISSUE 02 - NOVEMBER 2016

BEHIND THE LINES MAGAZINE

ANATOMY OF A

GUMBIES JANDAL S TI T C HE D DOWN U P P ER For durability

RU G G E D NON - S L IP TRE AD Provides much better grip on slippery terrain than most jandals

S O F T COT TON TOE P O S T Non chaffing for better comfort and also prevents slipping when wet

REC YC L E D RU B B ER Environmentally friendly

COT TON S TR AP Contains recycled fibres

NATU R AL J UTE ( HE S S IAN ) F I B RE

4 COT TON F OOT B E D Soft and breathable

S H AP E D F OOT B E D F OR COM F OR T Follows the contour of your foot, providing arch support

S P ONG Y C US HION MID S O L E Provides the wearer with ultimate comfort

WWW.TIGHTLINES.CO.NZ

Gumbies jandals are some of the coolest jandals around! Not only do they look great, they are specially designed for ultimate comfort and convenience.

ISSUE 02 - NOVEMBER 2016

BEHIND THE LINES MAGAZINE

news bites Nikwax in New Zealand

50 years of Fisher Space Pens

It was our pleasure to host Yuri and Mike from Nikwax for a few days in October. Our reps and some of our office staff got some valuable extra product training, plus we managed to fit in a day in Taupo sightseeing (including a ride in the Huka Jet!) We love seeing our suppliers enjoy NZ and what we have to offer. Leatherman sponsors Himalayan Trust fundraising cookbook

Fisher Space Pens are celebrating the 50th anniversary of their iconic space pen. Founded by Paul Fisher, the company has received many accolades and awards over the years for their unique products. NASA astronauts and Russian cosmonauts currently use Fisher Space Pens on every manned space flight. Here on earth, over 50 million pens have been sold across 53 countries.

Leatherman are proud to be sponsoring the Himalayan Trust’s cookbook ‘Outdoor Appetite’, perfect for anyone who loves healthy, wholesome and delicious food. The Himalayan Trust NZ, founded by Sir Edmund Hillary in 1960, supports health and education in Nepal.

Black Rosewood Knife 3.25” Orange Camo Knife 2.75”

Whitby Knives have formed a vital part of outdoor enthusiasts’ equipment in England since 1961. Their knives are designed and manufactured with particular care and attention to detail, yet are very affordable.

Camo Knife 3” Bullet Knife 1.5” Black Rosewood Knife 3.75”

Leather Pouch

small 7.6 cm

medium 11.45 cm

large 12.7 cm

To see the full range available in New Zealand visit www.tightlines.co.nz

WWW.TIGHTLINES.CO.NZ

ISSUE 02 - NOVEMBER 2016

BEHIND THE LINES MAGAZINE

NEW

dock & bay

lightweight microfibre beach & travel towels We’re excited to introduce this up and coming brand to New Zealand. Dock & Bay is the result of two people’s entrepreneurial dreams. As a traveller, Andy found normal cotton beach towels took up too much room in his bag. Benno loved the beach and used a lightweight microfibre towel for convenience, but always found them too small and dull. When Andy (a Brit) and Benno (an Aussie) became friends in London, their ideas came together. The concept was simple – they wanted to produce

WWW.TIGHTLINES.CO.NZ

lightweight towels that were easy to pack, but where you didn’t have to compromise on size or style. In typical entrepreneurial fashion, they began their company by pulling a red curtain off the wall and sticking pieces of white paper to it, building their first prototype towel. Being travellers themselves, Andy and Benno paid close attention to getting the details right, such as including a built-in elastic hook which makes the towels easy to hang. Launched in the UK in the summer of 2015, their range of brightly coloured

ISSUE 02 - NOVEMBER 2016

cabana towels proved an instant hit. Within 4 months of launching, Andy and Benno also took their ideas into the American and Australian markets. Their range now includes their quick dry beach towel in 6 vivid colours and two sizes (large and extra-large) and an active towel perfect for travelling, sports, going to the gym or yoga. New this summer is the world’s first round microfibre towel, great for picnics and at the beach. All of their towels come in stylish bags for easy storage.

BEHIND THE LINES MAGAZINE

Made from 220gsm suede microfibre instead of traditional cotton, Dock & Bay towels have 4 key benefits: Dries more than 50% faster than cotton Absorbs over twice its own weight Weighs 50% less Takes up 45% less room in a beach bag or luggage

Passionate about travel and adventure, Andy & Benno are keen to develop more exciting travel friendly products, so watch this space! For the full range of Dock & Bay products available in New Zealand, please visit our website.

WWW.TIGHTLINES.CO.NZ

ISSUE 02 - NOVEMBER 2016

BEHIND THE LINES MAGAZINE

MY FAVOURITE PRODUCT BY GRANT WILLIAMS

LEDLENSER P7.2

My favourite Ledlenser is my P7.2 torch. I have

P7.2 means you can easily carry it in your pocket. I use

several Ledlenser headlamps which I use for

the low power setting for walking about and change to

night fishing and an X7R for hunting.

high when needed.

However my most used Ledlenser is my P7.2. When I’m

I normally get several months out of a set of AAA

not working at Tight Lines, I have a small farm in the Esk

batteries, I am always impressed with the bright beam,

Valley just north of Napier. I keep my P7.2 beside the

especially when I install new batteries.

back door and use it most nights, especially in the winter when the days are short and it’s dark when I get home from work. feeding the dogs and getting in firewood. Also for checking the garden for rabbits! The small size of the WWW.TIGHTLINES.CO.NZ

He was amazed at how bright it is, and reckons it was his best present.

The P7.2 is perfect to grab for checking on livestock,

I have just brought a P7.2 for my son-in-law’s birthday.

ISSUE 02 - NOVEMBER 2016

Grant Williams works at Tight Lines in customer service and repairs.

sell Tatonka and be in to win • Be in the draw to win $1000 per month ($500 for the salesperson and $500 for the store*) by selling TATONKA • Every TATONKA pack or barrel bag that you sell gives you an entry into the competition • Competition runs November, December, January with a prize draw at the end of each month * $500 for the store will be awarded as a credit on the account. $500 for the salesperson will be direct credited into the bank account of choice. Contact your sales rep or Tight Lines directly for more information.

BEHIND THE LINES MAGAZINE

moving with the times

domex sleeping BAGS

An iconic New Zealand brand undergoes a revamp but still remains true to its heritage Domex Sleeping Bags have been keeping New

“We were thrilled when the Domex brand became

Zealanders warm since 1979. This iconic brand

available, because we knew that Domex sleeping bags

is instantly recognisable to many kiwis as they grew up

were designed specifically to cover the full spectrum of

using their Domex sleeping bags on summer holidays and

New Zealand conditions.”

tramping trips.

Moving from solely being a distributor into being part of

Tight Lines were excited to purchase the Domex brand

the manufacturing process was a new step for Tight Lines

in 2012.

and initially the main focus was ensuring the quality and

“We’d wanted to add high quality sleeping bags to our range of outdoor products for a while but the overseas brands we looked at did not cover the full range of New Zealand conditions,” says Nikki Goodall, General Manager of Tight Lines. “Kiwis need a sleeping bag range that covers activities from backyard camping to snow caving on Mount Cook. >

WWW.TIGHTLINES.CO.NZ

supply of the traditional Domex models. But recently changes have been afoot. “We always planned that after a few years, we’d evaluate the range and look at designing new bags to fit gaps in the market,” Nikki says. “The great thing about manufacturing the products ourselves is we can be responsive and make sure we provide products that retailers want.

ISSUE 02 - NOVEMBER 2016

BEHIND THE LINES MAGAZINE

Kiwis need a sleeping bag range that covers activities from backyard camping to snow caving on Mount Cook

“With our top spec Domex model, the

In contrast, the new Escape model is

Mountaineer, we became aware that

designed as a 2-3 season lightweight

the price point was starting to climb

tramping

too high. By making a few alterations

Endeavour was designed specifically

to the design, we have been able to

with affordability in mind, with the

make a more affordable option that

aim of providing a down sleeping bag

still provides the performance.”

option that is within the price range

The redesigned Mountaineer now has

of most consumers. (See page 3 for

1000g of down and a comfort EN rating of -10oC and an extreme rating of -28oC.

and

travel

bag.

The

a preview of these bags or visit our website for full specifications.) “Our focus when designing the new

While the Mountaineer is a mummy shaped bag, many kiwis prefer more leg room so the new Wilderness bag has been designed for them, being a rectangular-shaped down bag that is still capable of handling winter

bags was to make sure they still fit with the Domex brand philosophy

of producing quality sleeping bags designed

for

kiwi

conditions

affordable prices. We’re confident we have done that with our new range.”

conditions in the Southern Alps.

BRAND EVOLUTION

Domex Sleeping Bags have been keeping New Zealanders warm for over 30 years. A lot has changed over that time and now our new look logo reflects how Domex continues to move forward in the 21st century. One thing that isn’t going to change—Domex’s commitment to providing good Tight Lines General Manager Nikki Goodall in 2012 when Tight Lines purchased Domex.

quality sleeping bags for Kiwis at affordable prices.

WWW.TIGHTLINES.CO.NZ

ISSUE 02 - NOVEMBER 2016

BEHIND THE LINES MAGAZINE

klean kanteen

classic BRIGHTEN UP YOUR SHOP SHELVES THIS SUMMER!

18/8 FOOD-GRADE STAINLESS STEEL • doesn’t retain or impart flavours

SPORTS CAP 3.0 • high flow rate and soft silicone spout

LARGE MOUTH OPENINGS • wide enough for ice cubes and sliced or frozen fruit • easy to fill and pour

ROUNDED CORNERS • easy to clean

ECO-FRIENDLY AND RECYCLABLE KLEAN KANTEEN CLASSIC 532ml

WWW.TIGHTLINES.CO.NZ

ISSUE 02 - NOVEMBER 2016

BEHIND THE LINES MAGAZINE

KLEAN KANTEEN CLASSIC 800ml

KLEAN KANTEEN CLASSIC 1182ml

DESIGNED TO LAST A LIFETIME Klean Kanteen’s sustainably produced, reusable drink bottles are toxin free and provide safe alternatives to plastic bottles or plastic-lined aluminium bottles. All Klean Kanteen products are made from high quality, 18/8 food-grade stainless steel, which is the material of choice in the brewing, food and wine-

making industries because it doesn’t retain or impart flavours. This means no matter how many times you refill it and no matter what you put into it, your Klean Kanteen will keep its contents fresh, crisp and clean tasting every time. Klean Kanteen products are designed to last a lifetime.

WWW.TIGHTLINES.CO.NZ

ISSUE 02 - NOVEMBER 2016

BEHIND THE LINES MAGAZINE

ELEMENT REPELLENT DEXSHELL WATERPROOF PRODUCTS

Think wet hands and feet are just something that people need to put

up with in the outdoors? Think again with DexShell. People used to regard the words ‘waterproof’ and ‘breathable’ as contradictions that should never go together (kind of like ‘clean’ and ‘politics’) but then along came DexShell. DexShell produce a range of 100% waterproof yet fully breathable socks, gloves and hats suitable for all outdoor adventures. In the few years they have been in New Zealand, they have defied belief and earnt rave reviews from a wide variety of users. >

WWW.TIGHTLINES.CO.NZ

ISSUE 02 - NOVEMBER 2016

BEHIND THE LINES MAGAZINE

Magic in a membrane The secret behind DexShell is due to the patented porelle membrane that blocks water molecules getting in, but lets water vapour out, leaving the wearer dry and comfortable at all times.

After all, what’s the use of blocking water from coming in your socks, if your feet are then going to drown in your own sweat? Luckily with DexShell, the normal problem with waterproof products has been completely conquered thanks to the unique membrane technology.

Wading The recently released knee-length wading sock from DexShell has a specially engineered in-cuff seal that stops water from splashing into the top of the sock, making it ideal for kayaking, fishing, hunting and

I reckon these are genius.” Nadine Chalmers-Ross, TV One Breakfast Show “They do exactly what they say they do. They keep your feet dry, while allowing them to breathe… In my house, these socks are like gold.” Lisa Willis, Hooked on Boars Magazine “After five weekend trips I rate DexShell as the best sock I have worn in the bush by far.” Jamie Fairbairn, NZ OUTDOOR Hunting Magazine

“A customer came in wanting to buy a pair of his favourite socks which were not available, so he agreed to try a pair of DexShell socks. After his hunt he returned and bought a pair for each of his sons.” John Schuler, Co-Owner , Hunting & Fishing NZ, Rotorua

any other activity where you need to wade in deep water. We’ve even heard tales of people launching their boats wearing nothing but DexShell socks! So make sure you are offering your customers DexShell waterproof products. They will be sure to thank

“Our test dummy Jared stood in the surf break and at least five waves swept through up to knee height. His feet remained dry” Rod & Rifle Magazine

you!

WWW.TIGHTLINES.CO.NZ

ISSUE 02 - NOVEMBER 2016

BEHIND THE LINES MAGAZINE

HELPFUL HINTS --------------------------------

MAXIMISING IMPULSE BUYS As we get nearer to Christmas, the foot traffic in most retail stores increases. And so does the opportunity for impulse buys. Owning a bricks and mortar store means you’re in luck - studies have shown that shoppers are far more likely to make impulse buys in store than they are online. To maximise the impulse sales you get, you need to make sure you are considering these important factors. --------------------------------

--------------------------------

POSITIONING

Place impulse buys near the areas where customers frequent the most. You have two options here – place impulse buys at the checkout area or place them near your bestselling range. Counter displays are great for attracting people’s attention at their point of purchase.

--------------------------------

SEEING IS BUYING

-------------------------------It goes without saying that the better displayed a product is, the more you will sell.

SIMPLE PRODUCTS Impulse buys need to be easy to come to grips with – both literally and figuratively. Your customers should immediately be able to understand what the product is and its benefits. For example, Ledlenser keyring lights sell well as an impulse buy because everyone knows what a torch is and the benefits a light on your keyring provides.

Use eye catching signs to attract your customer’s attention. Or else make sure the product is bright and interesting. We’ve had lots of feedback about Picquic’s counter tub of Teeny Turners being successful as an impulse buy because of the vibrant colours.

WWW.TIGHTLINES.CO.NZ

ISSUE 02 - NOVEMBER 2016

SMALL & INEXPENSIVE

The physical size of an impulse buy is extremely relevant, as anything big and bulky is likely to deter your customers. Price is another key factor, with people more likely to buy cheap items on impulse. Our range of Munkee keyring products are a successful impulse buy product because they fulfil both these criteria, with the majority of the range having a price point of under $12 and all products being small enough to fit on your keyring.

44%

Shoppers who go to the store in a car instead of by foot are more likely to make an unplanned purchase.

88%

of all impulse purchases are made because an item is on sale.

Households of young, unmarried adults with higher incomes do more unplanned buying than older, married households

45%

BEHIND THE LINES MAGAZINE

Decide which bit you need next. Store the last bit you used...

...or, to use a simpler language: PIC QUIC 17

• • • •

WATERPROOF & BREATHABLE FULLY LINED PACKS AWAY SMALL 3 YEAR WARRANTY

WWW.TIGHTLINES.CO.NZ

ISSUE 02 - NOVEMBER 2016

BEHIND THE LINES MAGAZINE

SUNDAY AFTERNOONS GENERAL MANAGER NIKKI GOODALL’S FRUSTRATION AT TRYING TO FIND HER DAUGHTER A GOOD QUALITY HAT LED TO TIGHT LINES BECOMING THE DISTRIBUTOR OF SUNDAY AFTERNOONS TECHNICAL HEADWEAR

As any New Zealander knows, our summer sun can be brutal. And any parent knows the frustration of trying to convince their child to wear a hat that they don’t like.

When a business contact mentioned to her that American brand Sunday Afternoons was looking to bring their product to New Zealand, Nikki was immediately interested. “I knew from my own experience that there was a gap in the New Zealand market for high quality hats. As soon as I saw the Sunday Afternoons range, I was blown away by the design, the technical features and benefits of their hats.” Sunday Afternoons hats are designed to be as lightweight and breathable as possible. They stand apart from the rest with their incredible range of technical features, including folding brim technology, anchor-lock sizing system, flow through ventilation system and sunglass securing system.

Nikki Goodall, Tight Lines’ General Manager spent a fruitless day trying to find a sun hat to protect her ten year old daughter Ashleigh. “I did the rounds of the all the local shops trying to find a tidy hat that we both liked. She wanted a straw hat that looked good, where I was concerned about the sun protection factor. The only straw hats I found were flimsy with large gaps in them, that didn’t provide the protection I wanted.”

WWW.TIGHTLINES.CO.NZ

ISSUE 02 - NOVEMBER 2016

“We are always looking for more quality brands to offer our customers. Sun protection is a big issue for Kiwis. Two big selling points are that all Sunday Afternoons hats carry a minimum sun protection rating of UPF 50+ and they are approved by the Melanoma International Foundation. “In addition, Sunday Afternoons echoes our own company philosophy – a family run company with emphasis on quality products and service.” To see the full range available in New Zealand, please visit our website.

BEHIND THE LINES MAGAZINE

All Sunday Afternoons hats carry a minimum sun protective rating of UPF 50+ and are approved by the Melanoma International Foundation.

TOP SELLERS

Havana

Adventure

Sun Guide Cap

Coronado WWW.TIGHTLINES.CO.NZ

Cruiser ISSUE 02 - NOVEMBER 2016

BEHIND THE LINES MAGAZINE

DID YOU KNOW?

TATONKA FAST FACTS ABOUT THE BRAND

stablished in 1980 by Winfried Schechinger and initially called Mountain Sport, the company name was changed in 1993 to the Sioux Indian word for Bison, which is a symbol for peacefully living in harmony with nature. Son Andreas now runs the company.

The products are German designed and manufactured in their own Vietnamese factory, Mountech Co. Ltd. This makes them unique in the outdoor industry as most other brands outsource manufacturing. Having their own factory gives Tatonka the opportunity to control the quality of their products and the production conditions onsite. Every product is individually checked before it is sent out. Tatonka believe in ethical manufacturing – they operate an ‘Open Factory’ policy for their factory in Vietnam. They offer English speaking tours through the production site so people can see for themselves the conditions in which Tatonka products are made. Tatonka offer a wide range of products (over 200 in total), encompassing backpacks, outdoor accessories, and travel products. Tatonka also manufacture a brand called Tasmanian Tiger, which was designed for the German military.

WWW.TIGHTLINES.CO.NZ

To help you fit Tatonka packs, each adjustable harness system has a Tatonka icon marked on it. This icon is marked at the same height from the bottom of the pack (400mm), regardless of the type of pack. Once you have fitted your customer to one pack, this icon enables you to adjust the fit of another pack easily, by simply counting the amount of ‘ladder rungs’ you need to move up or down from the icon. The biggest selling product, the Barrel Bags, have some great advantages over the main competitors: they have padded bottoms and the shoulder straps take seconds to attach. Tatonka are one of the only outdoor companies to use Cryptalloy foil in their RFID products. Cryptalloy is the only material that blocks all commercial radio frequencies and safeguards electronic data protecting against identity theft and unintentional pay wave transactions.

ISSUE 02 - NOVEMBER 2016

BEHIND THE LINES MAGAZINE

THE BOTTOM LINE: with all the electrical devices we bring into the hills these days, a solar panel is an essential piece of kit for any extended trip and this is an excellent, simple and robust portable device. I am very pleased with it.

Graham Johnson, The Climber Magazine

SOLARMONKEY ADVENTURER A slimline solar charger with an internal battery, so your device and the solarmonkey adventurer can recharge simultaneously. Charges iPads, iPhones, smartphones, mobile phones, GPS, e-readers and more.

WWW.TIGHTLINES.CO.NZ

ISSUE 02 - NOVEMBER 2016

BEHIND THE LINES MAGAZINE

ESSENTIAL ITEMS

cAMPING 22

We all know that the difference between a dream holiday and one that causes reoccurring nightmares is having the right gear. Luckily Tight Lines has nearly everything you need to ensure your customer’s camping holiday is a success.

Tents

Sleeping

A tent is an investment, and like all investments, it should be looked after. Nikwax Tent & Gear Solarproof is a great place to start, as it adds Durable Water Repellency, increases fabric strength and protects against UV deterioration. One application can double the effective life of the fabric.

Nothing is worse than a bad

Coghlan’s products are there to help out if things go wrong . Use their Tent Repair Kit, Nylon Tent Repair Kit or Tent Pole Repair Kit.

specifically for New Zealand

Another essential item is tent pegs. They’re small, but without them your customer’s camping experience is likely to be less than ideal. If they need new tent pegs, Coghlan’s has a wide range of tent pegs plus mallets (both plastic and rubber) to hammer them in, and the Easy-Pull Tent Peg Remover helps when it’s pack up time.

kiwis snug on their summer

WWW.TIGHTLINES.CO.NZ

ISSUE 02 - NOVEMBER 2016

night’s sleep, especially when you’re on holiday. Luckily Domex sleeping bags are designed conditions and have been keeping holidays for over 30 years. If your customer wants to keep their sleeping bag nice and fresh, point them in the direction of a Sleeping Bag Liner.

BEHIND THE LINES MAGAZINE

Eating & Drinking

Light Unless people are really glamping it, most camping holidays don’t include electricity. So to continue the fun after the sun goes down, there needs to be a light source. Coghlan’s Tent Light is great for providing a comfortable glow inside the tent or around the picnic table. Of course, Ledlenser has you covered for all torch and headlamp needs. The NEO is a great little headlamp to have around the campsite, while the SEO range provides more

We’ve got you covered this

advanced features in lightweight packages.

summer if you want to offer something new and exciting to

Some might say the 2000 lumen Ledlenser XEO 19R headlamp is a bit of an overkill for camping, but it might come in handy at 3am if there are noisy

your customers. Made in Sweden, the Wildo colourful range of campware reduces space and

people on the other side of

weight in any pack. It’s flagship

the camp ground who need

Fold-A-Cup is a thing of beauty

to be educated in camping

(it has actually been classified as

etiquette. They won’t

a work of art by the Svensk Form

forget that experience in a

hurry!

can say that?)

Other essential items

AceCamp produces an affordable liner in both envelope and mummy shapes, while Coghlan’s range include a premium Sleeping Bag Liner that keeps sleeping bags warmer and drier by wicking moisture away.

We’ve always found Leatherman tools a must-have for all those jobs around the camp. If your customers are planning on going backcountry, we recommend the recently released Leatherman Signal, a 19 toolsin-one piece of genius that incorporates features like a fire starting rod and emergency whistle. For campers who can’t handle a holiday without technology, make sure you show them Powertraveller’s portable solar chargers, which lets them keep their gadgets charged no matter where in the back blocks they are. And don’t forget to make sure your customers are prepared for when Mother Nature misbehaves. Rainbird Stowaway jackets are a fabulous option as they are a fully lined jacket yet pack down into a small, take anywhere package. For more temporary protection from the elements there is AceCamp’s emergency poncho or there are a range of ponchos available from Coghlan’s, including one specifically designed for kids (so they don’t have any excuse to sit in the car while the adults are packing up the tent in the rain). WWW.TIGHTLINES.CO.NZ

ISSUE 02 - NOVEMBER 2016

BEHIND THE LINES MAGAZINE

ENLIGHTEN US COMPETITION

We had some great entries for our Ledlenser enlighten us competition. From hunting, fishing, farming, caving, tramping to night astronomy and travel adventures, Ledlenser torches and headlamps light the way for so many kiwis. here are some of our favourite stories...

African Nights – Louise McNutt 24

I had been in Africa for 3 months when I was reassigned to a new camp. My task - to train a group of new recruits. Recruits that would join the existing teams of rangers to patrol the area, monitoring the whereabouts of the last few remaining black rhino. All in an effort to protect them from the very real threat of poachers. After a day of training I walked to my tent to the sound of the recruit ranger’s upbeat and beautiful chant on the still night air. I unzipped my tent and sank gratefully down on my sleeping bag. It had been another full on day of training and I lay there reflecting on my new group of students. A cool breeze stirred the tent fly causing it to tremble and then in the distance a hyena called. I closed my eyes and drifted off, listening to their lullaby. I woke with a start, bolt upright in my sleeping bag something had jerked me from my sleep. Crunch…crunch…crunch… footsteps moving across gravel. The

WWW.TIGHTLINES.CO.NZ

sound growing louder and louder as it approached my tent. Then nothing…silence. A sudden heavy breathing made the fabric on my tent tremor. I nearly jumped in fright. What was outside my tent? I

ISSUE 02 - NOVEMBER 2016

went through what it could be and came to - Elephant! Any moment now it’s going to touch the tent or guy rope, get a fright and trample me to death! I fought the will to flee, forcing myself

BEHIND THE LINES MAGAZINE

Daley Jones

turned the power up at the back and the focus to a beam. We all froze in our tracks as 100m away there was 3 fallow deer standing there. Tim took a knee and fired a shot and one deer dropped on the spot. His first deer with his new rifle!

A few years ago we were at my friend’s farm down south for his 21st. The night before his party we went out for a possum shoot with the .22s. We also took his new 7mm08 he got for his birthday the day before just in case we saw a goat. After shooting a lot of possums we started heading back to the house. We were all walking and talking loud as and spotted 3 sets of eyes on the fence line. “How about a couple more possums?” we said. Walking and talking towards the glowing eyes we noticed the eyes starting to move around quickly. We all agreed that’s strange for a possum. I reached to my head torch (a Ledlenser H7R) and

After a lot of char hoos and screaming, we carried it back to the house and put the deer on the spit next to the lamb the next day. Bloody beautiful! What a night it was. Honestly, without my Ledlenser we would have kept walking and talking and probably spooked the deer. The other bigger hand held torches we had did not have the range of the Ledlenser. Awesome piece of kit - never not in my pack or bum bag.

I woke with a start, bolt upright in my sleeping bag - something had jerked me from my sleep

to sit still, knowing that any movement would only startle it and increase the risk of being stood on. All I could do was wait, careful not to make a sound. I have never been this frightened in all my life! I don’t know how long it stood towering over me in the darkness; reality was that it was probably no more than 15 minutes, but it felt like hours.

I sat there frozen listening to it browse on the trees, then slowly move further and further away. I waited until I was convinced it had moved far enough away not to get startled at my appearance. Then fumbling around in the dark I located my Ledlenser SEO7R head lamp and carefully unzipped the tent. Crawling quietly onto the gravel, I was engulfed in darkness, but the sound of tree branches moving gave away the direction of the culprit. Headlamp in hand I quickly flashed it in that direction. Two eyes glow brightly back at me.

I swung my beam wide, catching the outline of a neck... A very long neck, that flowed down to four very long spindly legs. I found myself staring at a giraffe!

WWW.TIGHTLINES.CO.NZ

ISSUE 02 - NOVEMBER 2016

BEHIND THE LINES MAGAZINE

HOW IT WORKS

NIKWAX Using aftercare products like Nikwax helps your gear perform at its best for longer, keeping you warm, dry and comfortable and saving you money.

When DWR (Durable Water Repellent) is functioning properly, it prevents water from entering but still allows water vapour (eg sweat) to escape. When dirt or other contaminants degrade DWR, the fabric soaks up water, reducing breathability so water vapour can’t escape. This causes people to get wet from the inside.

DWR FUNCTIONING PROPERLY

DWR FAILING

How Nikwax Works

•

Nikwax waterproofing products contain an elastomer polymer called TX.10i which was designed and patented by Nick Brown (hence the name Nikwax!).

•

The polymer wraps around individual fibres in garments and forms a flexible lattice when it dries.

•

Because it wraps around individual fibres, it allows garments to breathe whilst making water form into beads and roll off.

•

This TX.10i polymer was the primary active ingredient in all Nikwax footwear and fabric treatments.

•

Unlike fluorocarbon products, you do not need to heat the garment to activate the waterproofing treatment.

WWW.TIGHTLINES.CO.NZ

ISSUE 02 - NOVEMBER 2016

Fibre of garment

Nikwax polymer

OUTDOOR GAMES FOR

Get outside & have fun this summer with Ogo Disks & Speedminton

SUMMER This summer, make sure your customers are aware of two exciting games that will provide hours of entertainment for the whole family

OgoDisks are one of our most fun products. The concept is so simple yet so ingenious – a hand trampoline that can be used to throw, catch and bounce. OgoDisks can be played with individually, in pairs or in groups and is a great way to develop motor skills and hand-eye coordination, especially for kids.

Because they are ultra-lightweight, they also make a great throwing disk. And they float, which makes them great for the beach or the pool. For extra fun, we recommend trying water balloons with them. Each set comes with two Ogo disks and one Ogosoft ball. The ball is great – it is so soft that OgoDisks can be played with indoors! Plus the ball hitting the mat makes no sound so playing with OgoDisks is amazingly quiet (we can’t guarantee there won’t be lots of shrieks and laughter though, as playing with OgoDisks is so much fun.)

What we love most about OgoDisks Great for developing motor skills and hand-eye coordination for kids OgoDisks float, so they are great in the pool. As added fun, water balloons can be used with them Use as a hand trampoline or throwing disk – your choice! Fun for all ages

Key selling tip We’ve had lots of customers report great success selling OgoDisks by having a sample for people to try and someone in store demonstrating. We know from our own experience that it can quickly become addictive!

BEHIND THE LINES MAGAZINE

Speedminton is another awesome way to get families off the couch and being active this summer. It is designed to combine the best of tennis, badminton and squash. The best things about it are it requires no nets, takes only minutes to set up and you can adapt the court to suit the space available. Perfect for playing at the campsite, beach, river or park this summer!

The concept of Speedminton is based around a speeder, which looks like a badminton shuttle but has been modified in one key way – it can withstand moderate winds. If you’ve ever had the frustration of trying to play badminton with a normal shuttle outdoors, you’ll appreciate what an advancement this is. Speedminton is currently being played in lots of schools around the country, as it’s an awesome introduction to racquet sports. There are 4 different sets available that are distinguished by the quality of the racquets, with the top-of-range S900 set featuring carbon-composite racquets that will impress all racquet sport fanatics. The entry level Fun Set with an RRP of $89.99 makes a great Christmas present.

What we love most about Speedminton Play anywhere with minimal set-up Easy for anyone to pick up, even kids

Key selling tip Anyone who likes racquet sports is a potential Speedminton convert. It is a great way for racquet sport enthusiasts to keep up their skill level over summer, and provides fun for the whole family.

To see videos of these outdoor games in action, check out our website. WWW.TIGHTLINES.CO.NZ

ISSUE 02 - NOVEMBER 2016

BEHIND THE LINES MAGAZINE

NEW 2017 RANGE

sneak

peek

TATONKA PACKS & LUGGAGE

YUKON

Yukon 60+10 Black

Yukon 60+10 Navy

Yukon 70+10 Black

Yukon 70+10 Olive

Yukon 50+10 Women Navy

Yukon 60+10 Women Titan Grey

BISON NORIX

Norix 44 Women Titan Grey Bison 90+10 Black

Bison 75+10 Titan Grey Bison 60+10 Women Red/Brown

TRAVEL DUFFLE

Black Small/Medium/Large

WWW.TIGHTLINES.CO.NZ

Norix 48 Olive

Norix 48 Black

TRAVEL TROLLEY GEAR BAG 100

Red Small/Medium/Large

Olive Small/Medium/Large

ISSUE 02 - NOVEMBER 2016

Black

Black Medium/Large

BEHIND THE LINES MAGAZINE

City Trail 19 Olive

City Trail 19 Red/Brown

City Trail 19 Black

City Trail 19 Bright Blue

Magpie 24 Black

Magpie 24 Navy

Husky Bag 28 Black

Husky Bag 28 Navy

Husky Bag 28 Olive

Husky Bag 28 Red/Brown

Server Pack 29 Black

Server Pack 29 Navy

Parrot 24 Women Titan Grey

Parrot 24 Women Washed Blue

Parrot 29 Olive

Parrot 29 Red

Sparrow Pack 22 Olive

Sparrow Pack 22 Red/Brown

Parrot 24 Women Bright Blue

Parrot 29 Navy

Sparrow Pack 22 Black

Sparrow Pack 22 Bright Blue

Parrot 24 Women Red/Brown

Parrot 29 Black

Cima Di Baso 35 Bright Blue

Baix 15 Bright Blue

Hiking Pack 22 Bright Blue

WWW.TIGHTLINES.CO.NZ

Hicking Pack 22 Titan Grey

ISSUE 02 - NOVEMBER 2016

BEHIND THE LINES MAGAZINE

WWW.TIGHTLINES.CO.NZ

ISSUE 02 - NOVEMBER 2016

BEHIND THE LINES MAGAZINE

TECH TALK UV PROTECTION

HOW GOOD IS MY EYE PROTECTION?

What is UV Protection? What is the difference between UV protection and

What about polarised lenses? How do

the colour/polarisation of lenses?

they work? Once again, polarised lenses have nothing to do with UV protection. Basically light is made up of waves travelling in different directions. Vertical light helps us see, but horizontal light reflects off shiny surfaces like glass, water, sand and snow, causing uncomfortable and

What is UV Protection in sunglasses? Just as sunscreen keeps the sun’s ultra-

Does the colour of lenses determine

potentially dangerous glare. Non-polarised sun lenses filter out

the UV protection?

both horizontal and vertical light,

violet (UV) rays from harming your skin,

Don’t be fooled by how dark your

UV protective treatments for eyeglass

glasses are, as this has nothing to do

lenses block rays from damaging your

with protecting your eyes. Sunglasses

eyes. It is essential to choose glasses that

and even un-tinted prescription glasses

block 99-100% of UVA and UVB rays

can be treated with a clear coating that

(note – all Cocoons overglasses provide

blocks UV rays.

diminishing glare but also reducing visual acuity. Polarised lenses filter out only horizontal light waves, reducing glare without compromising your

vision.

100% UVA and UVB protection).

WHAT ABOUT COCOONS? Cocoons overglasses feature the scratch-resistant Polaré polarised lenses, which eliminates unwanted glare along with offering 100% UV protection. They are available in lots of different colour lenses to suit the wearer’s lifestyle, whether for skiing, fishing, driving or every day use. GREY

AMBER

COPPER

YELLOW

BLUE MIRROR

A neutral tint that

Effective at absorbing

A general purpose tint

A long time standard

Ideal for situations

delivers natural colour

most blue light which

that heightens depth

in ski and shooting

with intense glare and

definition and contrast.

sharpens visual

perception and object

sports, yellow

light levels. The added

Ideal for everyday

acuity, improving

definition by filtering

provides excellent

mirror coat enhances

use in bright light

depth perception and

scattered blue light to

depth perception and

the glare cutting

conditions where

contrast in variable

improve contrast. Ideal

dramatic contrast in

properties of the

enhanced contrast is

light. Popular for

for skiing, fishing and

low light.

standard grey lens.

not required.

fishing, driving and

all flat light conditions.

general use.

WWW.TIGHTLINES.CO.NZ

ISSUE 02 - NOVEMBER 2016

BEHIND THE LINES MAGAZINE

MARKETING UPDATE NEW POS COMING SOON

We’ve been busy working with our sourcing agent to update the displays we are able to offer you. Arriving

soon is a variety of POS. Here are just some of the exciting new options.

FREESTANDING DISPLAYS Freestanding displays that can hold pegs and shelves (we have branding coming for Ledlenser, Gumbies, Wildo and Tatonka but they can be branded with others too).

LEDLENSER TORCH DISPLAYS

Holds 3 torches each.

LEDLENSER HEADLAMP DISPLAYS

Two types – one for multiple products and perfect for NEOs and SEOs, the other single display can be used freestanding or on a wall. LEDLENSER SHOWCASES

Full height and counter top.

WWW.TIGHTLINES.CO.NZ

ISSUE 02 - NOVEMBER 2016

Various criteria will apply. Please discuss with your sales representative or give us a call at the office for more information.

BEHIND THE LINES MAGAZINE

Coghlan’s Waterproof Matches

Coghlan’s Emergency Blanket

Coghlan’s Emergency Bag

Coghlan’s Drinking Water Tablets

Coghlan’s Camp Stove Toaster

Coghlan’s Emergency Poncho

COGHLAN’S

TOP

Coghlan’s Mosquito Coils

BEST SELLING PRODUCTS

Make sure you are stocking these hot selling items from Coghlan’s. To see the 250 plus Coghlan’s products available, visit our website.

Coghlan’s Flint Striker

Coghlan’s Deluxe Chow Kit

Coghlan’s Map Compass

WWW.TIGHTLINES.CO.NZ

ISSUE 02 - NOVEMBER 2016

BEHIND THE LINES MAGAZINE

FAQS

LEATHERMAN WARRANTY SERVICE What does the Leatherman 25 year warranty cover?

What advice should I give customers on how to look

Leatherman's warranty covers only the original primary owner and does not cover abuse, alteration, theft, loss, or unauthorised and/or unreasonable use of a Leatherman product. This warranty does not cover sheaths, accessories, imprinting, colour finishes, cleaning, or sharpening.

after their new Leatherman Multi-tool?

Tight Lines Ltd will replace any faulty tool with a factory fully-refurbished tool. This service ensures a quick turn around. Replacement sheaths can be purchased separately. Can I replace the product in store? No, you can’t sorry. We need the product back in order to do an assessment. 36

What if the returned tool needs to be replaced but the model is no longer available? We will replace the returned tool with an equivalent model. What happens if I return an older model that is special to the customer? We can repair some items. Special sentimental or engraved tools can be sent back to the factory in Oregon USA for repair. This service takes approximately 3 months and incurs a freight cost. This can be discussed after the tool has been assessed.

WWW.TIGHTLINES.CO.NZ

ISSUE 02 - NOVEMBER 2016

In order to receive the best performance from a Leatherman tool in years to come and to prevent any rust or corrosion, periodically clean the tool with CRC or a similar product, then rub with a soft cloth. This is especially important when a tool is exposed to moisture and marine environments. The steel used in the construction of Leatherman tools is high grade stainless steel which is rust resistant, but not totally rust proof. Corrosion can occur in the absence of proper maintenance. Does engraving a Leatherman Multi-tool void the warranty? Engraving a multi-tool will not affect Leatherman’s 25 year warranty, but if the tool does need to be replaced under the warranty in the future, the engraving will not be redone as part of the warranty process. Who covers the cost of freight on warranty items? It is yours (or your customer’s) responsibility to get the product back to us. Assuming the product is under warranty and the fault is covered by warranty, we will send the repaired or replacement item back with no freight charge.

BEHIND THE LINES MAGAZINE

Staff profile: Kynneta Mason

Main role at Tight Lines: Customer Service. Favourite pastimes (outside of work): playing sport (you name it, she has probably played it). Our youngest

always super polite and friendly and we seldom see

member of the staff

her without a smile on her face.

injects youth and

Kynneta (pronounced Kin-neat-a) thinks she is the

energy into our office, with the flip side meaning she often makes the rest of us feel old! Morning tea time talking about 80’s and 90’s movies and songs are particularly revealing with us often forgetting that her formative years all happened after the year 2000!

only person in the country with her name spelt this way, so she is used to multiple pronunciations and spellings. She’s been with Tight Lines almost four years, after coming to us straight from finishing her Year 13 year at Napier Girls High School. Her favourite parts of her job are the people she

Her job involves multiple skills and tasks, responding

works with and chatting to customers around the

to our customer’s queries and requests. She is

country.

- L O N D O N -

Th e Ad ventu re Starts Here

WWW.TIGHTLINES.CO.NZ

ISSUE 02 - NOVEMBER 2016