Ceramic World Review Persian 57/2023

Luca Baraldi, Milena Bernardi, Cristian Cassani, Gian Paolo Crasta, Omar Gubertini, Francesco Incerti, Paola Rolleri, Ilaria Vesentini

The right colour for every solution

رب

.دهدیم شهاک ار تایلمع یگدیچیپ

یاهتلاوت دیلوت یارب هک هاگتسد نیا

Rimless Wall-( هبل نودب یراوید

ناکما تسا هدش هتخاس )hung

و دراد ار بلاق 4 هب زیهجت

یرگهتخیر زا معا SACMI و لیمکت ،)RobotCasting( لااب

RobotGlaze( کیتابر یراکباعل .تساهدش یحارط )Robotclean و زا ندوـب دنـسپربراک و یگداـس یاـهنیسنکت یلـصا یاهتـیولا MDC یحارط رد IPREL و Gaiotto

یرامعم کی داجیا لصاح و دناهدوب

و یروآعمج تهج دماراک یتاعلاطا

یاهلولس یدیلک یاههداد شزادرپ

.تسا

زا ناـهج راـبخا

رد ،تسا Sassuolo یکیمارس .تسا تکرح دنرت نیا هب Tecnografica خساپ یدیدج لصف و دنتسه زیگناتفگش تعنص لاتیجید یاهیروآون رد ار .دنا هدوشگ کیمارس یکیمارس حوطس رضاح لاح رد لـحم رد Tecnografica دـیدج Castellarano رد تکرش نیا رتافد Vila و )ایلاتیا ،Reggio Emilia( هب )ایناپسا ،Castellon( Real .دنا هدش هتشاذگ شیامن

اهیروآوـن یدعب هس لاتیجید حطس هضرع Tecnografica دـیدج

،دیدج

European construction set to stagnate until 2025

The European construction industry is facing a difficult two years with growth forecasts dropping to 0.2% in 2023 and 0% in 2024. These new projec-tions were announced at the 94th Euroconstruct Conference held on 17 and 18 November in London, with forecasts revised down from the previously indicated +2%. Despite a more positive 2022 with estimated growth of 3%, the chief economists at Experian and Barbour ABI believe that construc-tion output will weaken, with no recovery expected until 2025.

According to the experts, the underlying reasons are the enormous political, social and economic changes that have occurred in the last six months. The war in Ukraine, rising interest rates, the tightening of the financial market and the ongoing problems with construction material availability and cost are negatively impacting the economy across the whole of Europe (GDP fell from 2.2% to 0.5%) and dampening consumer confidence.

India’s unstoppable growth

India is attracting a great deal of attention from all the major Western economies, and not just because it holds the presidency of this year’s G20. First and foremost, it is seen as the great hope for everyone who still believes in the possibility of uninterrupted global GDP growth, the locomotive that aspires to take on the role that had been China’s from the beginning of the millennium through to the Covid pandemic. And now that China is showing signs of a post-Covid rebound, we may be about to witness a fasci-nating dual between the two Asian giants and between two very different growth models, one free market based, the other state controlled.

Ilaria Vesentini, MECS-Acimac (Modena, Italy) i.vesentini@mecs.org

The Italian ceramic tile industry weathers the storm in 2022

Despite the problems caused by spiralling costs, in 2022 the Italian ceramic tile industry succeeded in maintaining its production, sales and export volumes stable at the previous year’s levels.

According to the preliminary end-of-year results compiled by Prometeia and presented by Confindustria Ceramica in December, Italy produced about 448 million square metres of ceramic tiles in 2022, up 3% on the previous year, while total sales amounted to around 458 million sqm (up 0.7% on 2021 and 13% on 2019). Some 364 million sqm of this output was exported (+0.2%) and more than 93 million sqm was sold on the domestic market (+2.6%).

هکیلاحرد،دادصاصتخادوخهبارمهسلکزادصرد 20 ایلاتیا رازاب هتخورفاپوراهیداحتاریغیاهرازابرد%32واپوراهیداحتایاهرازابرد%48 یاپوراردوتفایشیازفارودرواخوسرافجیلخهقطنمردشورف.دش شهاکاباتفنویقرشیاپوراردو،دنامتباثنیتلایاکیرمآوناکلاب،یبرغ .دشهجاوم رتلااب،دیلوتهدشمامتیاههنیزهناربجیاربهکشورفیاهتمیقشیازفا درایلیم7.2دودحهبودادشیازفا%16.4ارشورفلکدمآرد،دشیفرعم تمیقنیگنایم.دناسر 2021لاسردورویدرایلیم 6.2ابهسیاقمردوروی

m²/€15.7دودحهبعبرمرتمردوروی13.5زایلکشورف

یشاکتعنص 2022لاسرد،اههنیزهشیازفازایشانتلاکشممغریلع

یلخادرازابردعبرمرتمنویلیم93زاشیبو)%+0.2(دشرداصلوصحم

Paola Giacomini - p.giacomini@tiledizioni.it

Lea Ceramiche

La Fabbrica

رظنزا 2022لاسردایلاتیاکیمارسیشاکتعنصهکیشلاچنیرتگرزب ساساربهکدوبیژرناتمیقشیازفاکشنودب،دشهجاومنآابهنیزه

شیب ییاهنت هب یترارح یژرنا ،Confindustria Ceramica تابساحم نیا.داهنشخبنیایاهتکرششودربیفاضاهنیزهورویدرایلیم 1زا بلاقردتلودیاهقوشمابهکلب،اهتمیقلیدعتاباهنتهنرتلاابیاههنیزه .دشناربجزاگویژرنایتایلامتارابتعا و هیزجت ،Confindustria Ceramica سیئر ،Giovanni Savorani .درکهئاراامهبشخبنیاتملاستیعضووهیحورزایرتقیقدلیلحت

Giovanni Savorani

Soaring gas prices hold back the Spanish tile industry

The 2022 end-of-year figures unveiled at Cevisama by Ascer chairman Vicente Nomdedeu leave no doubt as to the true extent of a crisis that in the space of just a few months has extinguished the Spanish ceramic tile industry’s sense of euphoria following the excellent post-pandemic recovery in 2021.

In 2022, Spanish ceramic tile production contracted by 15% from 587 to 500 million sqm while total sales volumes fell by 13% with similar declines in the domestic market and exports, down in volume terms from 496 million sqm in 2021 to around 432 million sqm.

ناگدننکدیلوتطسوتهکیرتلاابشورفیاهتمیقارصحنماریز،درکنداجیا یاهتمیقناربجیاربیهارناونعهب،دشهئاراییایناپساکیمارسیشاک نیا،هنافسأتم.دشفرصمدیلوتیلکیاههنیزههجیتنردویژرنارتلااب فیعضتزیننآتارضموتساهدوبزیمآتیقفومیدحاتاهنتتسایس .تسااضاقتشهاکنامزردیللملانیبیاهرازابردتعنصیریذپتباقر ورامآهئارااباردوجومتلاکشمهکیماگنه

VicenteNomdedeu .دنکیممرنهجنپوتسدنآابایناپساکیمارسیشاکتعنصهک 500هب 587زاشهاک%15ابایناپساکیمارسیشاکدیلوت،2022لاسرد رازابردهباشمشهاکابزینشورفلکمجح،تفایشهاکعبرمرتمنویلیم عبرمرتمنویلیم496زامجحرظنزا،تفایشهاک%13،تارداصویلخاد .دیسرعبرمرتمنویلیم432دودحهب2021لاسرد 16.2شیازفا(دوبشخبنیاشورفیاهدمآردشیازفا،تبثممقراهنت

Paola Giacomini - p.giacomini@tiledizioni.it

Vicente Nomdedeu

Keraben

Alaplana

Cicogres

Ceramicas Mayor

Davinci Ceramica

Ceramicas Aparici

Data flows, technology remains INTO THE FUTURE

Roca Brasil Cerámica

Roca Brasil Cerámica doubles its SuperSize line

Milena Bernardi - m.bernardi@tiledizioni.it

Roca Brasil Cerámica, a pioneering Brazilian company operating in the large-size porcelain tile and slab segment, has produced numerous collections of extra-large surfaces in recent years under the Incepa and Roca Cerámica brand names. In 2015 it became the first Brazilian company to install Sacmi’s Continua+ line at its Campo Largo plant, then after joining the Mexican Lamosa group in 2021 is now set to increase its output volumes and expand its product range as part of a major investment due for completion by early May this year. This will include the start-up of a second complete Continua+ line at the Incepa facility, which could reach a production capacity of 250,000 sqm/month considering an average mix of sizes and product types. The aim of the investment is to introduce new sizes and gain a bigger share of the Brazilian large-format tile and slab market, a segment in which Roca Brasil Cerámica is already a major player.

Sergio Wuaden

Manual de Marca Resumido 2020

هک میدش 2022 لاس رد Fusion Titanium هلمج

رد یمهم شقن Mineral Lab تخادرپ .درک بسک رازاب

دنهاوخ ییامنور لاسما هک Marea و Arcano ینعی

Porcelanosa starts up new large-size slab factory

Spanish ceramic tile manufacturer Porcelanosa Group recently started up a new 36,000 square metre facility at its headquarters in Vila-real for a €55 million investment.

Plant 4 began operation earlier this year and will use state-of-the-art automation and technology to produce large-format porcelain and sintered stone surfaces under the XTONE brand name. The new facility has created 125 jobs and will have an annual output of 1.3 million square metres of 320x160 cm and 270x120 cm size slabs with thicknesses of 6, 12 and 20 mm. However, the installed production systems are capable of producing slabs in thicknesses of up to 30 mm and sizes of up to 360x160 cm, a special format that caters for the needs of the architecture segment.

Sacmi’s slab production line covers everything from Continua+ shaping technologies through to digitally coordinated application of glues, grits, glazes and effects and the Maestro kiln, designed to combine lower energy consumption with the highest levels of finished product quality. Re-nowned for its power, performance and versatility, the line has evolved over the years in keeping with the latest market trends towards sustainability, attention to aesthetic details, and the convergence of digital and material.

Sacmi Group (Imola, Italy)

Increasingly high-performance, digital and flexible slab production lines

Transforming slabs into furnishing elements

Cutting, edging, bevelling, drilling, milling and profiling are a few of the special machining operations performed on porcelain slabs intended for use in the world of furniture, interior design and construction. Amongst the suppliers of technology for this seg-ment, Bavelloni stands out for its high level of expertise in machining a wide range of different materials. It is one of the world’s leading manufacturers of machinery and tools for flat glass processing, an industry in which it has been operating since 1946, and it also designs and manufactures state-of-the-art technologies for machining natural and synthetic stone, ceramic and sintered materi-als.

Bavelloni (Lentate sul Seveso, Italy)

SULATINGBLOCKS

درف‌هبرصحنم یروآون Prayag رد هدـش دیلوت رجآ تلاوصحم

The innovative spirit of Prayag Clay Products

Founded in 1937 in the city of Varanasi in the state of Uttar Pradesh, Prayag Clay Product (PCP) is one of India’s top three structural clay product manufacturers in terms of volume, quality and the breadth of its product range. The company has always played a key role in the country’s architectural development by supplying products for the construction of public works, housing and historic building renovation. Due to its ability to offer highly customised, tailor-made solutions, it also enjoys an excellent reputation out-side India and exports 60% of its output. Prayag is highly investment and innovation oriented and has become the first company in northern India to introduce energy-efficient interlocking lightweight blocks, an innovative product that will help the Indian building industry achieve its latest goals in terms of sustainable construction. The government is aiming to stimulate the sector through fi-nancial incentives and by adopting specific measures such as the National Buildings Code of India (NBCI) and the Energy Conserva-tion Building Code (ECBC) to ensure compliance with international building standards.

نیاهکتسانیاتلودفده،رادیاپزاسوتخاسثحبمحرطاب.دبای هماننییآدننامصاخریبادتذاختاابویلامیاهقوشمقیرطزاارشخب ییوجهفرص ابیزاسنامتخاسنوناقو)NBCI(دنهیاهنامتخاسیلم ردیللملانیبیاهدرادناتساقابطنازااتدنکنیجع)ECBC(یژرنارد .دنکلصاحنانیمطازاسوتخاسهزوح ریدم Petros Avgoustidis و لماعریدم Dishaant Badlani اب ام

تکرشنیا.تساشتلاوصحمفیطتعسووتیفیک،مجحرظنزایرجآ

Milena Bernardi - m.bernardi@tiledizioni.it

Die performing extrusion

TFI die model

Dishaant Badlani and Petros Avgoustidis

Oranje Castle

Automation and AI for the brick and tile industry

In recent years, brick and roof tile manufacturers have begun adopting revolutionary AI-based material recognition systems de-signed to make processes faster, more accurate and cheaper. The introduction of these solutions has been driven by factors such as rising energy prices and labour shortages, which have prompted producers to deploy automated systems capable of controlling the quality of roof tiles, ventilated façades, split tiles and rectified building blocks and automatically rejecting substandard products.

While the first automatic quality control applications were developed in the 2010s, some of these solutions risked making the situa-tion worse because they were unable to distinguish accurately between first class and second class products. As a result, much more material was discarded than was necessary, thereby reducing production capacity.

Cosmec (Verona, Italy)

As new architectural styles emerge, there is growing interest in facing brick decoration. Today’s market is more receptive to enhanced and diversified products, enabling manufacturers to attract a more demanding clien-tele who are well-informed about the various options available on the market. One of the biggest problems facing manufacturers is the lack of adequate facilities and space to install a glazing and decoration line at the dryer exit, which means they tend to have very little opportunity to create exclusive aesthetic effects.

Smac (Fiorano Modenese - Italy)

Compact module with 4-colour Multicolor application and 1-colour Stablidry for decoration with powder

Compact module with SIT model for uniform coverage and 3D texturing rollers

Compact module with 4-colour Multicolor application and electric dryer

Compact module with sandblasting machine model MAS and 3D texturing rollers

Prodotti ottenuti con sistema Multicolor

شرازگ نیتـسخن راشتنا Bedeschi

Bedeschi publishes first sustainability report

Doing business sustainably means striking a responsible balance between environmental, social and economic goals and managing all available resources in such a way as to generate long-term value. Bedeschi has long been focused on issues such as environmental protection, human resources, health and safety, training, gender equality, welfare, governance and cybersecurity but has now decided to incorporate these aspects into a strategic plan formalised in its first sustainability report. The document was prepared with reference to the Global Reporting Initiative (GRI), which was used to identify suitable KPIs for reporting qualitative and quantitative information for the financial years 2020-2021. The content was identi-fied according to the principle of materiality, i.e. by selecting the most relevant topics for the organisation’s sustainability based on the interaction between the organisation and key stakeholders selected according to their degree of mutual influence.

Bedeschi (Limena, Italy)

The new Magdalene College library

Designed by Níall McLaughlin Architects, the new library at Magdalene College, Cambridge meets contemporary needs while honouring the rich surrounding history. Located alongside the Fellows’ Gardens, an open green space overlooking the River Cam, the new building replaces cramped and poorly equipped facilities in the adjacent Grade 1 Listed 17th century Pepys Building. The project is inspired by the history of the surrounding architecture and is combined with contemporary elements and designed with a strong focus on sustainability.

Competitiveness

The forecasts for building activity in Europe and the United States suggest that 2023 will be a year of slowdown, with inevitable repercussions for a ceramic tile market that has been showing signs of cooling since the second half of last year. This in turn will intensify competition in the most strategic markets for the majority of export-oriented international players.

Against this backdrop, it will be increasingly important to improve – or at least maintain – company competitiveness. This is a recurrent theme in many of the articles published in this issue, including the interviews in which Giovanni Savorani and Vicente Nomdedeu discuss the current situation and future prospects for the ceramic tile industries in Italy and Spain, the two countries that have been worst hit by the energy crisis.

The Italian tile industry’s ability to offer high-end products and services whose value is clearly recognised by the market enabled the industry to maintain its position in 2022 despite an increase in average selling price (already the highest of any producer country) of approximately €2.4/sqm (a 16% rise) to offset the higher production costs. “Having a high value-added product to start with has made this less problematical, at least in some markets,” confirms Savorani.

The Spanish tile industry has fared far worse. While producers increased their average selling prices by a similar amount in absolute terms, this was equivalent to a percentage increase of around 33%, resulting in a 13% drop in sales volumes and severely impacting the competitiveness of the entire Castellón district, which unlike other European competitors has not received any government support. Both countries have seen a widening gap between highend brands and those operating in the mid to low end of the market. And like their Italian counterparts, Spanish producers are likewise shifting their production mixes towards larger size tiles and slabs, which guarantee higher margins and allow them to diversify their market segments and distribution channels. The biggest investments in recent months, such as those made by Porcelanosa, Levantina and Neolith, have all focused on these types of products. Other major ceramic groups elsewhere in the world are adopting the same strategy and making significant investments in large and very large surfaces.

surface design

Year13, No.57, June 2023 - Bimonthly review

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Majid Mohassesian ceo@cwr.ir

Chief Editor

Majid Mohassesian Policy Council

Paola Giacomini

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Editorial Board

Luca Baraldi, Milena Bernardi, Cristian Cassani, Gian Paolo Crasta, Omar Gubertini, Francesco Incerti, Paola Rolleri, Ilaria Vesentini

English translations

John Freeman

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