Ceramic World Review Persian 61/2024

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Ceramic World Review

Luca Baraldi, Milena Bernardi

Cristian Cassani, Omar Gubertini

Francesco Incerti, Paola Rolleri یسیلگنا

John Freeman

https://t.me/ceramicworldreview ceramic_world_review

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نامه

Xone Design

Sabrina ،Simone Valsecchi

Wau ،Ettore Giordano ،Selli

Nativita Design ،Architetti ،OMC2 Design Studio ،House

Art.Lab and Genesis Research

رد STN Cerámica Group هورگ Cerámica یراجت مان اب 1970 ههد

رد و دش سیسأت Nulense هب یتعنص تیاس کی رد رضاح رتم 1.000.000 زا شیب تحاسم

.تسا

یزاسهنیهب یارب اصاصتخا ،Sacmi

لحارم یمامت رد یرادیاپ و تیفیک

لاثم یارب .دنوشیم دیلوت دنیآرف

کی FMA Maestro دیدج هروک

رد هک تسا رازاب رد ورشیپ هاگتسد

نیا رد و هدش هلودم زاگ-اوه لدم

هقبط 7 نک کشخ هارمه هب هژورپ

EUP هروک

یراذگهیامرس

تاراکتبا اب ور نیا زا و دهد شرتسگ

یاهدادعتسا بذج ددص رد هژیو

سیسأت نامز زا هک ABK .تسا ناوج

دشر یپ رد هراومه 1992 لاس رد

لابند هب نانچمه ،تسا هدوب یجراخ

Orchidea. Gardenia Slabs. 14oraitaliana. fuoriformato

تاقیقحت هنیمز رد دیدج راک یورین

ار دوخ یبایرازاب و شورف ،یروانف و

یدصرد

World sanitaryware exports and imports

Luca Baraldi, MECS / Acimac Research Dept. (l.baraldi@mecs.org)

World ceramic sanitaryware import/export flows grew by 71.3% from 2.16 million to 3.7 million tonnes over the period 20102022, corresponding to a compound annual growth rate of 4.6%. However, the positive trend that continued for almost the entire period (with the exception of 2020, due to the pandemic) was interrupted again in 2022 with a 5.6% decline in exports compared to 2021. This negative trend was observed in practically all geographical areas of production and in the major exporting countries.

Villeroy & Boch: a new giant in the sanitaryware industry

Milena Bernardi (m.bernardi@kairosmediagroup.it)

On 18 September, Villeroy & Boch signed an agreement to acquire the operating companies in the Ideal Standard Group. The approximately €600 million deal is expected to be completed in early 2024. As a result of the acquisition, the Mettlach-based multinational will incorporate a €737 million group (2022 figure) with eight factories. Four of these are located in the Czech Republic, Bulgaria, the UK and Egypt and are devoted to ceramic sanitaryware production with an annual output of around 6.5 million pieces, while the other four specialise in the production of taps and fittings, shower trays and bathtubs.

Georg Lörz

VitrA inaugurates fifth sanitaryware plant

VitrA, the flagship brand of Eczacıba ş ı Building Products and Turkey’s largest exporter of ceramic sanitaryware, has accounted for half of the country’s exports in this sector for decades. Recently, on 18 October 2023, the brand cele-brated the inauguration of its 5th facility at the VitrA Production Campus in Bilecik, Bozüyük. The new plant com-menced operations just four years after the introduction of the second phase of VitrA’s fourth ceramic sanitaryware plant in 2019 and exemplifies the group’s consistent strategy of reinvesting profits to fuel growth.

Increasingly sustainable solutions for sanitaryware production

As governments and consumers become increasingly preoccupied with sustainability issues, the role of industry in developing sus-tainable solutions has never been more critical. World-leading mineral specialties supplier Imerys has made a firm commitment to integrating sustainability into every aspect of its business. This includes supporting its customers’ own transition to a low-carbon economy through a growing portfolio of market-driven solutions which combine innovation with sustainability. This commitment is exemplified by the recent innovations the company has developed for sanitaryware, which include solutions that mitigate waste and losses, reduce energy and water consumption, lower CO2 emissions and extend the lifespan of the end product.

Imerys (Paris, France)

Green Deal actions in sanitaryware production یتشادهب

Completely circular management of fired production waste, maximum recovery of raw materials, water and energy and reduced levels of consumption are the hallmarks of rECOvery solutions from Sacmi Sanitaryware. Developed in synergy with Sacmi Forni & Filter’s Energy and Environment Division, they provide sustainability-focused systems as part of the We ARE Environment range.

Developed in the laboratory based on real-world scenarios (an “average” sanitaryware factory producing a diversified mix of 750,000 pieces a year), rECOvery solutions involve in-depth analysis to determine the type and quantity of recov-erable material and the technologies necessary to provide immediate, measurable economic and environmental benefits for the customer.

Sacmi Sanitaryware (Imola, Italy)

Drying is one of the most critical stages of the sanitaryware production process due to its complexity and lengthy duration. It requires considerable space, manpower for loading, unloading and handling the dryer cars, as well as buffer zones. Manufacturers are increasingly seeking methods to reduce process times, minimise consumption levels, recover heat energy and eliminate production losses.

To achieve this, it is more important to focus on pre-drying than on actual drying. This is because the drying process begins immediately after demoulding, then continues in the standing areas in the casting hall and ends on exiting the dryer.

Paolo Marcheluzzo, Marcheluzzo (Caldogno, Italy)

Feldspars for glazed porcelain tile production

Minerali Industriali (Novara, Italy)

Minerali Industriali is a leading Italian company specialising in the extraction, processing and marketing of raw materials for numerous industrial applica-tions, including ceramics. With 27 production units located in several countries around the world (12 in Italy, 4 elsewhere in Europe, 1 in Asia, 3 in North Africa and 7 in Central and South America), in 2022 it sold more than 3.5 million tons of raw materials, including a wide range of sodium, sodium-magnesium, sodium-potassium and potassium-sodium feldspars suitable for the production of glazed porcelain tiles.

Minerali Industriali caters for the needs of the Italian ceramic industry through its operations at three main sites in Piedmont: Boca (Novara), Verbania and Brusnengo (Biella).

SF30 (Boca, NO)

Rhyolite S1 (Boca, NO)

Feldspar B1001 (Turkey)

Feldspar LC (Brusnengo, BI)

Feldspar F60 30 (Verbania)

Factory in Verbania

(Konica Minolta CM 3610D)

Inco

CYBERSECURITY: ARE WE READY TO PROTECT OUR DATA?

Matteo Marconi, A.C.&E. (Verona, Italy)

…. Network and information systems and electronic communications networks and services play a vital role in society and have become the backbone of economic growth. Information and communications technology (ICT) underpins the complex systems which support everyday societal activities, keep our economies running in key sectors such as health, energy, finance and transport, and, in particular, support the functioning of the internal market.

A SWIMMING POOL in Beverly Hills

The star of the show here is a glass-mosaic infinity pool on the rear terrace, built with technical prowess and precision by Rock Solid Tile, Inc., which chose LATICRETE® products to achieve an impeccable result. Thanks to the excellent quality, speed of application and final effect of the materials supplied by the American multinational, the team of highly qualified in-stallers achieved all its aims, while delivering a master-class in the delicate art of installing a glass tile covering in a large swimming pool.

ProgrEss ProfIlEs

by Davide Miserendino

WITH ANOTHER TOUGH YEAR AHEAD, RESILIENCE IS ESSENTIAL

Inflationary trends and interest rate fluctuations continue to be at the center of attention this year, as they are crucial to the recovery of the European and US construction sectors and consequently of vital importance for the major European ceramic tile producers.

2023 was a challenging year for both the Italian and Spanish ceramic tile industries. As Europe’s two largest producers and exporters, they were badly hit by the decline in international demand and experienced a corresponding decrease in exports (-22%). Italy saw its export volumes drop by 79 million sqm to 277 million sqm, while Spain’s exports decreased from 431 million sqm in 2022 to 336 million sqm in 2023. Spanish export revenues fell by 16.6% to €3,564 million, around €700 million less than the previous year. However, average tile prices remained robust, increasing to €10.6/sqm.

This inevitably led to a decline in production, again -21% in both countries. The Spanish industry’s output slumped to 394 million sqm, the first time it has dropped below 400 million sqm since 2011, while Italy’s production volumes fell to 341 million sqm.

Spain experienced a decline in sales across all its major foreign markets, particularly in the vital US market (-11.6%), followed by six European countries (France, UK, Germany, Italy, Portugal and Belgium), as well as in Morocco, Israel and Saudi Arabia.

Construction activity across Europe and the United States is unlikely to see a recovery until 2025. In the US, the residential construction sector may well experience its third consecutive year of decline. Meanwhile, Euroconstruct forecasts a continued slump for Europe in 2024, with negative growth (-2.1%), followed by +1.5% in 2025 and +1.6% in 2026.

Nonetheless, the ceramic tile industry may begin to see signs of a recovery as early as the second half of this year. As Jeffrey Lorberbaum, CEO of Mohawk Industries, has noted, “The industry is at a cyclical low and from this point on is bound to improve”.

Now as in the past, resilience is essential. Despite the current adversities, companies must tackle a number of major challenges immediately if they want to find themselves fully prepared when the market finally begins to recover.

Within this troubled overall scenario, there is one standout performer. Last year, India achieved a staggering rate of growth to become the world’s largest tile exporter, overtaking China and gaining market shares in several strategic markets. It surpassed Spain to become the largest exporter to the US, and increased its exports to the UK by around 140%. Imports of Indian tiles into the EU rose by more than 80% (approximately 55 million sqm), demonstrating that the anti-dumping duties introduced in 2023 are insufficient to curb this growth. ◼

surface design

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