NEWS
Online Builders’ Merchant to Make Significant Investment in AI in 2020 Fast-growing online construction materials supplier, CMOStores.com has announced major investment in web developments including cutting-edge artificial intelligence (AI) and machine learning technology into its six digital superstores. This will further improve the customer experience of visitors to the websites and drive business efficiencies. Joining forces with Peak, the pioneer of the AI System, the online builders’ merchant will utilise the latest AI technology to provide a hyper-personalised experience for customers on the website. Peak’s Customer AI solution will provide predictive recommendations by learning from customers’ interactions with the website. This personalised experience helps connect customers with the products they are most likely to need, making the search of navigating the catalogue of products much easier. With one of the largest online catalogues in the sector,
L-R Andy Dunkley, CEO of CMOStores.com, Marketing Director Ben Hodson
this will go a long way to improving the customer experience online. Ben Hodson, marketing director of CMOStores.com comments:
Andy Dunkley, CEO of CMOStores.com added: “We are proud to be
“We are known as a positive disruptor in what has been a traditional
the only builders’ merchant adopting AI in this way. Partnering with an
sector, and this latest investment marks our continued commitment to
AI leader like Peak is ground-breaking for the construction materials
keeping customers at the heart of our business and using exciting new
sector and will deliver clear benefits both to our customers and to our
technology to deliver real benefits to them.
business.” Richard Potter, CEO of Peak, said: “Online traders have a huge
“With over 75,000 products across our six superstores, many that are used in conjunction with others in tasks or projects, the introduction
opportunity to build stronger relationships with their customers.
of tailored recommendations for all users, based on their usage of the
The use of data and AI is a key enabler for them in delivering a hyper-
site, will further enhance the customer’s experience on our websites.
personalised service that ensures customers always find the right
The developments will enable customers to find exactly what they need
product at the right time for them. CMOStores.com is taking an
more swiftly as well as reminding them of any associated products they
industry-leading approach to drive forward innovative new marketing
may have forgotten.”
methods to engage with customers in the optimal way. Peak is thrilled
Over the next 12 months, CMOStores plans to further invest in
to play such a key part in CMOStores.com’s AI journey as the business
developing and continuing to improve the customer experience for its
looks to positively disrupt its market and lead the next generation of AI-
Trade Superstore, Door Superstore, Drainage Superstore, Insulation
driven online traders. We can’t wait to see the results that our AI System
Superstore, Roofing Superstore and Tiles and Floor Superstore
brings to both the business and its customers alike.”
platforms.
More at: www.cmostores.com
Marking systems for SAWMILLS and PALLET MANUFACTURERS
Spring 2020
Tel: 0870 803 1877
02 www.timbermedia.co.uk
www.timbermark.co.uk
