SPRING 2010
BULGARI I JULIANNE MOORE THE NEW FACE OF BULGARI Ulysse Nardin I Executive Dual Time Patek Philippe I Thierry Stern Takes Over the Presidency Chaumet I The Chaumet Saga Bulgari I New Bulgari Stores Opens in Amman
watches
Abdoun Mall 06 59 21 601
Aqaba 03 20 60 025
City Mall 06 58 66 973
Down Town 06 46 23 897
Jabal Al Hussein 06 56 73 453
Mecca Mall 06 55 40 151
Shmeisani 06 56 83 868
Sweifieh 06 58 17 575
PREMIUM I CONTENT
16 28
COVER STORY
BULGARI Julianne Moore the new face of Bulgari
Cover Story
16 Eccentric Charisma: Julianne Moore Interperts the Spirit and Values of Bulgari
_________________________________WATCHES PATEK PHILIPPE
28 Ref. 7071R
AUDEMARS PIGUET
32 Royal Oak Offshore Grand Prix
ULYSSE NARDIN
38 Diver Perpetual Limited Edition
BREGUET 40 Classique 7337
JAEGER-LECOULTRE Patek Philippe Ref.7071R “Ladies First Chronograph”
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42 Atmos Birth Date
PREMIUM I CONTENT
Glashütte Original
32
46 Senator Navigator Perpetual Calendar
OMEGA
50 Seamaster Ploprof 1200M
GUCCI
56 Signoria Black
LOUIS ERARD
Audemars Piguet Royal Oak Offshore Grand Prix
38
58 1931 - Open Tonneau
CITIZEN
60 Eco-Drive “Super Aqualand”
SAINT HONORE
62 Gala
HAMILTON
64 Khaki Conservation
TISSOT
Ulysse Nardin Diver Perpetual Limited Edition
56
66 Tissot Touch
VICTORINOX SWISS ARMY
70 Chrono Classic Lady Diamond
ck
2 Conversion 7 73 Fly
HUGO BOSS
74 HB -175 Gucci Signoria Black
76
SWATCH
76 Color Codes
TOYWATCH
86 Fluo Mood
TITONI
88 Master Series
ESPRIT
92 Fancy Tunes,Vita Ambience & Sun Glow Swatch Color Codes
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FLIK FLAK 94 Spring Summer 2010
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_________________________________ JEWELRY
98
GUCCI
98 The Icon Collection
POMELLATO
100 Arabesque
KAYALI JEWELRY
Gucci The Icon Collection
102 Diamond Wedding Jewelry
ck
104
104 Fly
SWATCH BIJOUX 106 Love Explosion
____________________________PREMIUMNEWS 112 OMEGA’s Olympic Valentine. ck Fly
114 Bulgari at The Golden Globe Awards 116 Jaeger-LeCoultre at The Oscars
122
118 OMEGA HH Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup 2010 FEI CEI 3*
120 Eva Mendes wearing a Leoni Clutch 121 Glashütte Original Simultaneously Successful in two Watch Competitions
Tissot New Advertising Campaign
130
122 Tissot Launches New Advertising Campagin “In Touch With Your Time”
124 ToyWatch Stars Alongside Sandra Bullock in The Blind Side 125 Interview with Titoni CEO Daniel M. Schluep 128 Time Center’s Flagship Store now opens Second Floor 130 Kayali Jewelry Sponsors Wedding Bonanza 2010 for the Third Year 131 Flik Flak at Kids World Exhibition Kayali Jewelry Wedding Bonanza 2010
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PREMIUM I WELCOME LETTER
W
elcome to the first 2010 issue of Premium! This spring marks our third year in the market and we could have only done it with the support of our loyal readers. In this issue of Premium,we saw award season in Hollywood in full style with celebrities adorned in their favorite watches and jewels. Actress Diane Kruger, attended the Oscars (p. 116) wearing a beautiful Jaeger-LeCoultreArt Deco piece,while Maggie Gyllenhaal and Jennifer Garner opted to wear Bulgari jewels (p. 114) to complement their red carpet looks at the Golden Globe Awards. Another celebrity who chose to wear Bulgari jewels at the Golden Globe Awards, is the new face of Bulgari and our cover story this issue,actress Juliane Moore (p.16).The internationally renowned Italian brand selected this unique beauty to star in their new campaign alongside some extraordinary jewels and the highly coveted Chandra handbag. For our male readers, this issue features some striking sporty models: Audemars Piguet’s Royal Oak Offshore Grand Prix collection (p.32),Ulysse Nardin’s limited edition Diver Perpetual (p. 38), OMEGA’s Seamaster Ploprof 1200m (p. 50) and Tissot’s full range of Tissot Touch collection (p. 66). In celebration of spring,colorful creations can be seen from Swatch with their Color Codes collection of watches (p.76) and Bijoux (p. 106),whileToyWatch launched their Fluo Mood collection (p.86) in five different colors. In local news,Time Center opened the second floor of their flagship store in Um UthainaVista (p. 128) which houses a wide selection of medium-range watches from international brands such asTissot, Hamilton, ck, ToyWatch and many others. We hope you enjoy this issue and we would like to wish you a very happy and joyful spring!
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EDITOR IN CHIEF CELINE ALAEDDIN
MANAGING DIRECTOR AMMAR ABU GOURA
PUBLISHED BY: AL MAJAL AGENCY P.O. Box 630 Amman, 11118 Jordan
ADVERTISING INQUIRIES TELFAX: +962 6 553 00 47 premiummagazine@almajalagency.com
PRINTED AT: NATIONAL PRINTING PRESS
PREMIUM I COVER STORY
ECCENTRIC CHARISMA: JULIANNE MOORE INTERPRETS THE SPIRIT AND VALUES OF BULGARI
F
ebruary 2010 is the release date for Bulgari’s “Eccentric Charisma” campaign, conceived as an expression of the spirit and values of the brand and an interpretation of a lifestyle that the maison has created over the years through creativity and innovation. The star of the campaign is Julianne Moore, an actress with 48 films and 4 Oscar nominations to her credit, chosen to represent the style and personality of the Bulgari woman. A choice inspired by her timeless charisma, which transcends the trends and myths of the moment to earn her a place in the history not only of cinema, but of feminine elegance. A woman of inescapable magnetism, confident and daring, never conventional, yet at the same time a connoisseur of refined beauty. Her world is the sum of her experiences, her encounters, her travels, and her instinctive ability to find beauty where others can not. Julianne Moore’s extraordinary combination of Pre-Raphaelite
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Bulgari’s new campaign featuring Julianne Moore.
PREMIUM I COVER STORY
Behind the scenes, shooting the new campaign.
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PREMIUM I COVER STORY splendor, sharp intelligence and contemporary charisma was captured for the occasion by photographers Mert Alas & Marcus Piggot, who chose a setting with an Oriental flavor.
cut diamonds, inspired by the magic and mystery of a creature that has always been an emblem of wisdom, vitality and eternity.
Opulent and richly colored as an exotic boudoir, furnished with sumptuous pillows, plush brocades, purple satin and peacock feathers, this is the frame that transforms Ms. Moore’s unique beauty into a contemporary odalisque – mysterious, luminous and sophisticated. The utterly unexpected presence of exotic animals underscore her irresistible eccentricity and a temperament that defies all preconceptions. The featured item in the “Eccentric Charisma” campaign is the Chandra bag, seen here in the nuances of chestnut and Prussian blue. Already an icon of contemporary luxury and style, chosen by numerous divas of the international jet set, its name means ‘moon’ in Sanskrit. And just like that nocturnal orb, its sinuously rounded forms evoke a radiant and magnetic femininity. Stylist Julia von Boehm selected a splendid timepiece and some of Bulgari’s most iconic jewels for Ms. Moore’s photo shoot, including a spectacular pair of Haute Joaillerie earrings mounted with two large teardrop emeralds of the rarest green in a setting of baguette-cut diamonds. The actress also wears jewels from the new Serpenti collection, among which is a bracelet in yellow gold with white mother-of-pearl inserts alternated with brilliant-
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Julianne Moore attending a Varity Fair party wearing Bulgari Jewels.
PREMIUM I COVER STORY
Behind the scenes shooting the new campaign.
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PREMIUM I COVER STORY
Yellow gold ring with aquamarine, rubies and round brilliant cut diamonds. Haute Joaillerie earrings mounted with two large teardrop emeralds in a setting of baguette - cut diamonds.
Rose gold bracelet from the Serpenti collection
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Yellow gold bracelet from the Serpenti collection
PREMIUM I COVER STORY
Julianne Moore at the Golden Globes Awards wearing Bulgari Jewelry
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PREMIUM I COVER STORY
Bulgari toasts Milan Fashion Week with the Chandra Party
Julianne Moore wearing vintage Bulgari earring in yellow gold and diamonds.
N
amed after the highly coveted bag that stars alongside Julianne Moore in our current campaign, a glamorous party was held in the restaurant and garden of the Bulgari Hotel on February 26th. All the ingredients were
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present to create a voluptuous and exciting atmosphere: the chiaroscuro of a Milanese evening, Citterio’s rigorous hotel design, sumptuous yet modern set design, music and art production signed by Simon Costin. The fashion glitterati enjoyed a lush garden oasis, mouth-watering Italian
delicacies created by the Bulgari Hotel chef Elio Sironi, and the prospect to discover the highly expected Fall-Winter collection. A fantastic night with the captivating, radiantly beautiful Julianne Moore. www.bulgari.com
PREMIUM I COVER STORY
Rachel Zoe and Julianne Moore
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The Bulgari Chandra Collection.
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PREMIUM I COVER STORY
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PREMIUM I WATCHES
PREMIUM I WATCHES
Ref. 7071R “Ladies First Chronograph”
The first Patek Philippe wrist chronograph to celebrate its debut as a model for ladies
M
ore and more women
traditions of horological
complication in a woman’s
have discovered
artistry. They are attracted to
format. The Ref. 7071R “Ladies
a penchant for
the functionality and seductive
First Chronograph” enriches
complicated wristwatches,
beauty of chronographs. That
the manufacture’s collection of
especially those designed
is why Patek Philippe decided
elegant and intricate watches
and crafted by Patek Philippe
to initially launch its latest
explicitly designed for feminine
according to the finest
caliber with this attractive
wrists.
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PREMIUM I WATCHES
Ref.7071 Caliber CH 29-535 PS 18k rose gold case Black with guilloched “flamed� pattern dial 136 round diamonds set in the dial flange Hand stiched matt white alligator strap
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PREMIUM I WATCHES
Caliber CH 29-535 PS
A memorable lesson in style Inspired by Patek Philippe’s Art Deco watches from the 1930s, the Ref. 7071R comes in an elegant, cushion-shaped case with rounded angles. Its inimitably complex form can only be crafted by talented artisans. Its contemporary design is enriched by the warmth of 18K rose gold, the only precious metal in which the case is available. The rectangular buttons that activate the chronograph functions are
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eminently ergonomic, as is the
counter. Leaf-shaped hour and
fluted crown used to wind the
minute hands in rose gold with
movement.
luminescent coatings, elongated Roman numerals, the arrow-style
The dial is available in silvery
chronograph hand, the fine baton
opaline or black with a guilloched
hands for the subsidiary dials,
pattern center. It has two
and the railway track minute scale
subsidiary dials for the small
assure outstanding legibility.
seconds and for the 30-minute counter. Both sub-dials are slightly
The precious stone complement
offset beneath the center axis
is as exclusive as the movement:
of the large hands. This unusual
the Ref. 7071R displays 136 full-
arrangement is emphasized by
cut round diamonds that embrace
the asymmetric scales for the
the round dial. Consummately set
seconds sub-dial and the minute
by master jewelers beneath the
PREMIUM I WATCHES slightly domed sapphire-crystal glass, they radiate a fascinatingly prismatic firework of color that compliments the lady’s wrist and adds a gentle touch of feminine mystique to this technical watch. The hand-stitched alligator straps are attached to the case with hinged lugs to assure a luxuriously comfortable fit on any feminine wrist. All external elements – the case, the dial, the strap and the precious stone settings – are designed, crafted, and finished according to the very strict provisions of the Patek Philippe Seal, a unique promise of quality that applies to the watch in its entirety. The sapphire-crystal case back reveals the beauty of the new CH 29-535 PS movement – its elegant geometry, the graceful decorations, and the captivating choreography of its 269 parts. For the time being, this première is for ladies only. As the saying goes: Ladies First …
World debut at the renovated Patek Philippe showrooms in Paris Extraordinary engineering with an unusual name: the new CH 29535 PS chronograph movement and the new Ref. 7071R “Ladies First Chronograph” premiered in early November on the occasion of the festive reopening of Patek Philippe’s showrooms in Paris. Established in 1995, the salon is located on 10 Place Vendôme, one of the world’s most illustrious addresses. Now, the showrooms
Ref.7071 Caliber CH 29-535 PS 18k rose gold case Two-tone silvery opaline dial 136 round diamonds set in the dial flange Hand stiched brown with white stiching alligator strap
have been enlarged, renovated, and totally redesigned to offer visitors more space, luxury, comfort, and hospitality. The venue in Paris exhibits the same Art Deco ambiance as the Patek Philippe salons in London and New York. Customers and connoisseurs are welcomed on two floors with nearly twice the former floor space. The spirit of tradition and innovation that prevails in
Geneva is literally palpable here. While it is a seductive oasis for international clients who visit this exclusive sanctuary of haute horlogerie, Patek Philippe’s Place Vendôme venue also extends a standing invitation to the growing community of watch lovers in Paris and throughout France who are fascinated by its creations. www.patek.com
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PREMIUM I WATCHES
Royal Oak Offshore Grand Prix Collection
T
he Royal Oak Offshore Grand Prix Collection embodies the powerful ties between watchmaking and automobiles: the same passion for design and the same incessant quest for mechanical performance.
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The dial counters evoke dashboard instruments, the crown a gear, and the bezel a ventilated brake disc. This collection is composed of three timepieces, issued in limited series featuring meticulously executed details combined with
cutting-edge materials. These models are powered by a throbbing engine in the shape of a selfwinding proprietary chronograph movement and are sure to delight all those with a taste for high-speed thrills!
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Sophisticated shapes and hightech materials Whether viewed from the front, the side, or through the sapphire crystal back, all angles provide the same clear-cut impression of dynamic, aggressive, taut and complex shapes that are undeniably reminiscent of gleaming automobile bodywork. Among the three interpretations available, the first is distinguished by a forged carbon case matching a bezel with a forged carbon upper part and a lower ring in shimmering black ceramics. Offering a perfect example of the sophisticated design of this collection, the bezels are composed of two openworked and nested rings. The screws extend slightly beyond the bezel surface and are thus set off to their best advantage. This first version radiates an extremely sporty and predominantly black appearance enhanced by the red dial – a central eloxed aluminium plate adorned with the “Méga Tapisserie” motif characteristic of the Royal Oak Offshore line. The pattern has however been specially revisited for this limited edition by means of a negativeprinted design that creates a depth effect and evokes the cooling scoops on a car. Another red accent appears on the crown adorned with an eloxed aluminium cartridge. The crown deserves a closer look due to its sophisticated edging and its
26290I0.00.A001VE.01 Forged carbon case, forged carbon and black ceramic bezel, blackened titanium crown, black ceramic and titanium pushpieces, titanum pushpiece guards, titanium exhibition caseback fitted with a sapphire crystal - Limited edition of 1,750
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PREMIUM I WATCHES bezel, fitted on this particular model to a case in 950 platinum – the ultimate noble metal that is teamed with a blue eloxed aluminium dial plate. This fascinating list of technical and aesthetic characteristics would hardly be complete without mentioning the four scoops at 1.30, 4.30, 7.30 and 10.30, echoing the studs which pick up the same theme; and the three counters with a raised rim that is blackened inside and polished on top. Thus endowed with a wealth of fine details, these three models brilliantly showcase Audemars Piguet’s technical expertise. The shapes are enriched by a profusion of design features inspired by the world of automobiles. They all share the common denominator of protruding elements – cooling scoops, aerodynamic effects and deflectors – that provide a combination of character and complexity. The result is a major technical accomplishment with an aggressive, ultra-sporty design.
Beneath the hood openworked design providing glimpses of red – a colour that also appears on the side of the alcantara strap. The floating flange stands out because of its bronze colour reminiscent of the magnesium alloy wheel rims on a racing car. The second interpretation has a case in pink gold, a noble material that makes a striking contrast with the forged carbon and black ceramic bezel, as well as with the left side of the case middle and its forged carbon element
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designed like a ventilation duct. It also contrasts with the carbon pushpiece guards, which further exemplify the meticulous detailing on this model. Instead of being straightforward rectangles, the latter feature clean-cut high-tech edges and are applied to the case by four visible screws as well as hollowed on the side so as to house the pushpieces which are themselves composed of two parts: a black polished ceramic base and a pink gold contact surface. The third and final version also has a forged carbon and black ceramic
While racing cars are naturally powered by high-performance engines, the movement equipping the Royal Oak Offshore Grand Prix chronographs is equally impressive. The selfwinding Calibre 3126 is entirely designed, developed and made by the Manufacture Audemars Piguet, and the 3840 chronograph mechanism with which it is fitted ensures accurate timing. The constantly enhanced Calibre 3126/3840 is distinguished by its admirable reliability. Its crossthrough balance-bridge guarantees improved shock-resistance, while the variable-inertia balance
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26290P0.00.A001VE.01 950 platinum, forged carbon and black ceramic bezel, white gold crown, black ceramic and white gold pushpieces, carbon pushpiece guards, platinum exhibition caseback fitted with a sapphire crystal - Limited edition of 75
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26290R0.00.A001VE.01 18-carat pink gold case, forged carbon and black ceramic bezel, pink gold crown, black ceramic and pink gold pushpieces, carbon pushpiece guards, pink gold exhibition caseback fitted with a sapphire crystal - Limited edition of 650
equipped with eight inertia-blocks ensures stable long-term constancy of rate. It is also extremely userfriendly, particularly thanks to the fast-adjustment instant-jump date display and the 60-hour power reserve. Accurate time-setting is facilitated by the fact that pulling out the crown instantly activates the stop seconds lever which – as its name implies – brings the seconds hand to an immediate halt. But the most stunning assets of Calibre 3126/3840 undoubtedly lie in its refined design and the fine workmanship it embodies. Hand-assembled in Le Brassus workshops, it boasts exceptional quality of execution
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and finishing. The bridges, which are arranged in an elegant and harmonious manner, are meticulously chamfered and polished so as to display only clean-cut, shining edges. The jewel sinks are diamond-polished and the wheels feature chamfered arms and diamond-polished sinks. Even the screw slots and rims are chamfered. The handcrafted decorative touches include circular-grained on either side of the mainplate and bridges adorned with Côtes de Genève. The singlepiece oscillating weight in 22-carat gold has been specifically designed and developed for this prestigious limited edition. Partially blackened
and hollowed, it reflects the recurrent theme of scoops and contrasting relief effects. The AP monogram – naturally in red – is thus framed by two scoops carved out of the metal block. The caseback comes in titanium, pink gold or 950 platinum according to the version and matches the overall resolutely modern and industrial aesthetic. It alternates between grained, satin-brushed and polished finishes and shows off its eight hollowed screws. A circular zone dedicated to a partially blackened text zone proudly displays the inscription “Royal Oak Offshore Grand Prix Limited Edition”, while the central sapphire
PREMIUM I WATCHES crystal enables one to admire the magnificent motor driving it.
Clever combinations of forged carbon Forged carbon was deliberately chosen for this collection. This ultra-light and resistant material is exclusively developed by Audemars Piguet, from the manufacturing method through to the related tools. The sophisticated shapes of the Royal Oak Offshore are achieved thanks to an appropriate mould. A set of threaded carbon filaments is placed inside this mould. This wire measuring just one millimetre in diameter is itself composed of several thousand 7-micron carbon fibres held together by a resin wire. The case middle of the Royal Oak Offshore Grand Prix calls for a set of filaments totalling 12.5 grams. Placed end to end, these filaments are equivalent to 22.2 metres of carbon wire and 99.7 km of carbon fibres! The mould is then compressed at high temperature at pressures of over 300 kilos per square centimetre. This process results in a material composed of 76% carbon and only 24% polyamide. Audemars Piguet displays the full force of its expertise in the machining process. The inside of the case and the correction of the various drilled holes can thus be meticulously finished. The result is a shimmering effect and a silky feel, clear-cut edges and a sturdy yet ultra-light case-middle: in its forged carbon version, the Royal Oak Ofshore Grand Prix weighs a mere 120 grams! Ceramics, blackened or beadblasted titanium, eloxed
aluminium, 950 platinum and pink gold all contribute to this stunning combination of sophisticated materials. www.audemarspiguet.com
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PREMIUM I WATCHES
U
Diver Perpetual Limited Edition The Best of Both Worlds.
lysse Nardin proudly presents the Diver Perpetual Limited Edition, a timepiece combining strong aesthetic and technical elements from the Marine and Perpetual Collections - the best of both worlds. The Ulysse Nardin Perpetual represented a revolutionary accomplishment in the history of watch making – the first Perpetual Calendar adjustable back and forwards from a single crown. All adjustments from the minute hand to the year indicator are synchronized. A few rotations of the crown will result in the calendar displays moving forwards or backwards one or more days, a few months or even several years. At the end of the month the date display automatically displays the first of the next month, while the month disc rotates as well. On December 31, date, day, month and year advance together. The calendar can also be adjusted backwards. The quick setting device is so ingenious that all corrections are performed over a single crown. In the year 2100 when other
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Ref. 333-90 Caliber UN-33 Titanium case and stainless steel unidirectional rotating bezel 45mm carbon fiber structure dial 48-hour power reserve Self-winding chronometer movement Rubber/titanium strap with folding buckle and stainless steel bracelet. Ref. 243-00 Stainless steel case and ceramic bezel Perpetual Calendar watches will need to be returned to their manufacturer, Caliber UN-24 movement 42-hour power Perpetual reserve Ulysse Nardin Calendars will function normally; the day indicator Self-winding can be adjusted independently. 43mm Water resistant to 100m Alligator leatherdate strap display with folding buckle The oversized offers easy reading. It consists of two discs,
a Maltese cross for the tens and a ring for the units. Both rotate on the
PREMIUM I WATCHES same level and together from the double digit date display. The 45 mm titanium case is individually numbered with a screw-crown and sapphire crystal. The exhibition case back affords a view of the movement equipped with a 22 ct. white gold rotor. Water-resistant to 300 m. The black carbon fiber structured dial with orange luminous indexes and hands coordinates perfectly with the turning bazel with its exclusive orange inlay. The Diver Perpetual Limited Edition - born of the dream of an everyday sport timepiece with the functionality of a high complication timepiece. A Limited Edition of 500 pieces. www.ulysse-nardin.com
Exihibition case back with a view of the movement equipped with a 22 ct. white gold rotor.
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PREMIUM I WATCHES REF. 7737BA/1E/9V6 Self-winding mechanical movement 18k yellow gold 39mm case 18k silvered gold dial Brown crocodile leather strap Water-resistant to 30 meters
Classique 7337 44 I PREMIUM - Spring 2010
PREMIUM I WATCHES
T
he Classique 7337’s spare design derives directly from the early Breguet watches found today in the Breguet Museum on Place Vendôme in Paris. Epitomizing Breguet’s timeless Classique collection, this elegant wristwatch shows the days of the week, the age and phases of the moon and the date. Hours and minutes are shown on an off-centered hour chapter in the Breguet style
while at 5 o’clock the running seconds give the watch its asymmetrical allure. Inspired by the Museum’s no. 3833 antique watch, the date and the day of the week are positioned on either side of the indication of the age and phases of the moon, situated just above the off-centered hour chapter.
caseback fashioned in a choice of white and yellow gold and equipped with now famous extra-thin Breguet caliber 502 fitted with an auxiliary plate. Also available in 18k white gold. www.breguet.com
This memorable design comes in a 39 mm case with sapphire
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Atmos Birth Date The start of a wonderful collection.
T
he daringly innovative Atmos Birth Date embodies an idea destined for a fine future, since the Atmos clock, an eternally youthful young lady born 80 years ago in the JaegerLeCoultre workshops, takes on a tender, mischievous appearance while losing nothing of its seductive appeal. While the horological icon with the almost perpetual mechanism continues to count off the hours and minutes of the world’s most eminent figures, it now turns into a wonderful gift when the time comes to celebrate a happy event and, according to a wellestablished tradition, comes in pastel pink or blue versions. For the first time within this rich collection, its base is adorned with the name of the newborn child that it will faithfully accompany through all stages of his or her life, because the Atmos movement continues to represent a
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challenge to mechanical laws and to the ephemeral nature of human accomplishments.
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Q5145206 (blue version) (opposite page) Q5145205 (pink version) (this page) Mechanical movement, almost perpetual Jaeger-LeCoultre Calibre 564, crafted, assembled and decorated by hand Hours, minutes, months, moon phase functions Mother-of-pearl inlay dial for the limited series of 8 each Dauphines hands Transparent cabinet
Youthful modernity With its entirely transparent glass cabinet, the Atmos Birth Date keeps silent and benevolent watch over the destiny of the child for whom it faithfully marks off the hours, days and years. In addition to the first name, family name and date of birth engraved on the base, it is also possible to have the exact day of the birth appear on the month disc. The official gift presented by the Swiss Federal government to its illustrious guests thus reprises and extends its role as a symbol destined to witness life’s most
meaningful moments. While a certain undeniable gravitas befits this mechanism that makes light of the passing of time as if by magic, the designers of the Manufacture have successfully endowed the Atmos Birth Date with a distinctly modern touch, imbuing their creation with a refreshingly innocent air. Delicately inlaid with pink or blue mother-of-pearl, the twelve segments of the hour circle feature the infinitely repeated name Atmos in a motif interrupted only by the succession of Roman numerals.
features a disc of which the upper part appears at 6 o’clock, above the Atmos and Jaeger-LeCoultre inscriptions. The Atmos Birth Date also exists in two jewellery variations, set with ten diamonds on the moon disc and nine diamonds on the dial, complete with a motherof-pearl inlaid hour circle and base. The latter exceptional creations, which will be issued in two limited series of just eight – eight blue and eight pink – are a fabulous illustration of the famous proverb expressed by the French poet and playwright Corneille, who wrote that value/ valour does not wait upon the passing of years.
Meanwhile, the moonphase display
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In the avant-garde for the past 80 years The origins of the Atmos clock date back to 1928, when it was invented by the Neuchâtel-born engineer Jean-Léon Reutter, who had been fascinated since his earliest youth by the myth of perpetual motion. His incredible mechanism, based on a system that is still in the avantgarde today, was subsequently taken up by Jacques-David LeCoultre. He called upon the full resources of his watch Manufacture
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to develop the project and bring it to the series-production stage. A splendid representative of the luxury clock segment, the Atmos has lent its unfailingly accurate and serene presence to the reflective moments of such eminent figures as Sir Winston Churchill, J.F. Kennedy, General de Gaulle and HM King Juan Carlos 1st. 80 years after its invention, the operating principle of the Atmos remains unique in the world. The clock draws the energy required to operate from tiny variations in temperature resulting
in the contraction or expansion of a gas contained within an airtight bellows that dilates and retracts in turn. The incessant repetition of this phenomenon can be compared with breathing, and the to-andfro motion winds a barrel that drives a mechanism requiring an exceptionally small amount of energy – since a one-degree variation is enough to keep it running for 48 hours. While a certain undeniable gravitas befits this mechanism that
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An extraordinary wager on the future
than a standard mechanical wristwatch. Or, to give another eloquent example, it would take no less than 60 million Atmos clocks to light up a single 15-watt bulb.
Nonetheless, this prodigiously accurate mechanism could not possibly beat to the cadence of our hectic modern lives, and the annular balance of the clock, which is perfectly visible through the glass cabinet, performs just two majestic vibrations per minute.
This sparing attitude makes the Atmos clock the least energyconsuming mechanism ever invented. The privilege of slowness also lies in the almost total absence of wear and thus aging of this mechanism that appears to literally live on air and which, 80 years after its birth, is still the closest any object has ever come to perpetual motion.
Thus, by virtue of a modus operandi governed by the supreme principle of economy, an Atmos consumes 250 times less energy
facing the stark limits of available energy resources, the fabulous operating principle of the Atmos certainly shows the path to follow for the little girls and boys who will become tomorrow’s engineers, inventors and discoverers. And doubtless many of them will acknowledge, a few decades from now, that the Atmos Birth Date has faithfully served them as an inexhaustible source of wonderment and inspiration. www.Jaeger-LeCoultre.com
In an era when humankind is
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Senator Navigator Perpetual Calendar
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G
lashütte Original presents the next model in its successful line of pilot’s watches: the Senator Navigator Perpetual Calendar. This high-flying timepiece soars with a robust 44 mm stainless steel case in typical pilot’s watch look, sporting a traditional matt black dial with large Arabic numerals and line markers for the minute and second displays as well as blued hour and minute hands. The added perpetual calendar functions have been seamlessly integrated into the dynamic design of this efficient timepiece. The disks for both day and month and the typical Glashütte panorama date are displayed in white on a black background resulting in a visually clear and balanced dial. Nothing gets in the way of the dial’s legibility at night either; the hour numerals, and the blued hour, minute, and second hands are inlaid with the luminescent material SuperLumiNova. The Double G logo guarantees a counterbalance on the tip of the second hand. In order to do justice to the dynamic character of the timepiece, designers at Glashütte Original decided to create a leap year display using a hand at 12 o’clock: when it points to the red L, it is currently a leap year. In addition to a perfectly legible dial, rate precision is vital in a pilot’s watch. Inside the Senator Navigator Perpetual Calendar, automatic manufacture Caliber 100-07 guarantees this precision.
Ref. 100-07-07-05-04 Automatic Caliber 100 Stainless steel burnished 44mm case Matte black dial inlayed with Superluminova Calf skin strap
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PREMIUM I WATCHES
Ref. 100-07-07-07-04 Automatic Caliber 100 18k yellow gold 44mm case Matte black dial inlayed with Superluminova Calf skin strap
Automatic manufacture Caliber 100-07 commands a power reserve of more than 55 hours (+/- 10%) and sports a reset mechanism that allows for easy synchronization of the second hand with a time standard. Unlike other reset mechanisms, the second hand here is neither connected to the winding stem nor the crown. As a result, when the crown is pulled out the balance remains in oscillation and the movement continues to run,
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significantly reducing material stress. The reset mechanism is activated by pressing a separate button on the side of the case at 8 o’clock. A soft, used-look calfskin strap with stainless steel buckle provides the perfect finish to the pilot look of the Senator Navigator Perpetual Calendar. www.glashuette-original.com
PREMIUM I WATCHES The Senator Navigator Perpetual Calendar illuminated at night with the luminescent material SuperLumiNova.
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PREMIUM I WATCHES
The OMEGA Seamaster Ploprof 1200M
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n 1970 OMEGA launched a watch which had been created to withstand the crushing pressures endured by divers working deep below the ocean’s surface. It was the Seamaster 600, the so-called “Ploprof” (the first letters of plongeurs professionnels – the French words meaning “professional divers”) and it was one of the most rugged, robust and seaworthy divers’ wristwatches ever manufactured.
The unmistakable Co-Axial Ploprof Now OMEGA is introducing an updated version of the classic and instantly recognizable wristwatch. Equipped with a Co-Axial calibre 8500, the new Ploprof 1200M is, as its name suggests, water resistant to an astounding 1200 metres (4000 feet) and it artfully combines its ancestor’s legendary features
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with OMEGA’s state-of-the-industry Co-Axial technology. The Ploprof’s case cannot be mistaken for that of any other watch: the screwed-in crown is located at 9 o’clock under a protective buffer. Its unique positioning allows freer wrist movement and prevents any inadvertent manipulation.
Designed for divers The time and date adjustments are made by unscrewing the crown to release the protective buffer and then pulling the crown to the appropriate position. The Co-Axial calibre 8500 makes it possible to adjust the hour hand separately to accommodate different time zones or for the changes to daylight savings and back to standard time. At the 2 o’clock position is the
Ploprof’s characteristic bezelrelease security pusher with an orange anodised aluminium ring. Pressing the pusher allows the bezel to be rotated in either direction and then locked firmly in position, ensuring that it cannot be accidentally shifted during a dive. The Ploprof has an automatic helium escape valve located on the side of the case at the 4 o’clock position. This feature allows helium atoms to escape during decompression, and is particularly useful for professional divers operating from diving bells.
Two-piece oriented caseback The case body is made of brushed stainless steel and has polished bevels. The centre piece of the two-piece oriented caseback features a background of straight,
PREMIUM I WATCHES Pink gold curved case and bracelet, black dial, small size (26mm)
White gold case and bracelet with pave set diamond scales, white mother of pearl dial, with diamond indexes.
Seamaster Ploprof 1200 M Ref: 224.30.55.21.01.001 Steel on steel Omega 8500 caliber Self-winding movement with Co-Axial Escapement 55x48mm steel case with black dial 60 hour power reserve Water resistant to 1200 meters
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PREMIUM I WATCHES parallel waves with a polished OMEGA logo, the word “Seamaster” and the famous Seahorse on a matt surface. The centre piece is sealed in place with an outer screw-in ring with black-chromed engraving of “1200m/4000ft”, “Ploprof”, and “OMEGA 8500 CoAxial Escapement.” The Seamaster Ploprof 1200M has a polished, lacquered black dial with an applied polished OMEGA name and logo. The word “Professional” has been transferred in white. The polished indexes are coated with white Super-LumiNova, as are the varnished hour and seconds hands. The oversized minute hand, which plays such an important role for divers, is crafted from orange aluminium and is coated with white Super-LumiNova. The Ploprof 1200M has a date window at the 4:30 position.
On your wrist; on your wetsuit The Ploprof 1200M is available either with a brushed mesh “Sharkproof” bracelet or on a rubber strap in a choice of black or orange. The bracelet, with its double extension system, is fitted with OMEGA’s new diving safety clasp whose pinned links allow precise adjustments to 18 positions. It also features an extra divers’ extension to 26 mm so that the watch can be worn comfortably over a diving suit. The watch is delivered in a special black zippered presentation case made of neoprene – the material used in divers’ wetsuits.
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PREMIUM I WATCHES
Seamaster Ploprof 1200 M Ref: 224.32.55.21.01.002 Steel on orange rubber strap Omega 8500 caliber Self-winding movement with Co-Axial Escapement 55x48mm steel case with black dial 60 hour power reserve Water resistant to 1200 meters
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PREMIUM I WATCHES
Respecting the past, defining the future The OMEGA Co-Axial Ploprof 1200M bears a strong resemblance to its famous ancestor and it carries on the traditions of robust reliability and water resistance which have always defined OMEGA’s divers’ watches. But there are also some remarkable improvements: for example, the watch is driven by the OMEGA Co-Axial calibre 8500 with a free sprung balance. This movement, launched in 2007, was created from inception by OMEGA and is one of the key elements in the revolution in mechanical watchmaking which has been taking place at the company since 1999. With the launch of the Seamaster Ploprof 1200M, OMEGA has reintroduced a mythical diving watch, combining the look which made it a legend with cutting-edge watchmaking features.
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Powering the Ploprof The OMEGA CoAxial calibre 8500 In 1890 OMEGA produced the first-ever industrialized movement. 117 years later, the company took a step which was every bit as dramatic when it launched its revolutionary Co-Axial calibre 8500, the movement at the heart of the new Ploprof. The calibre, featuring the OMEGA Co-Axial Escapement, heralded OMEGA as a leading presence in the elite field of mechanical watchmaking. Its 202 components were created in-house, from inception, using third millennium technology to ensure optimum performance. Introduced on an industrial scale by OMEGA in 1999, the Co-Axial Escapement had been invented by master watchmaker Dr.
George Daniels. It is the watch’s escapement which provides the regular transmission of energy to the mechanism. Together with the free sprung balance, the Co-Axial Escapement offers optimal stability to the watch’s running rate over long periods and enhances the performance of the timepiece. In addition, due to the reduced sliding friction, the need for oil in this tiny component is nearly eliminated. The automatic mechanism is driven by a highly efficient bidirectional rotor. The energy is then transmitted through two barrels providing the watch with an impressive power reserve of 60 hours. Adjusting the Ploprof when traveling through time-zones is simple as the hour hand can be moved separately from the minutes and seconds hands. The new Ploprofs, with their Co-Axial 8500 calibres, are COSC (Contrôle Officiel Suisse des Chronomètres) certified chronometers. www.omegawatches.com
PREMIUM I WATCHES
Seamaster Ploprof 1200 M Ref: 224.32.55.21.01.001 Steel on black rubber strap Omega 8500 caliber Self-winding movement with Co-Axial Escapement 55x48mm steel case with black dial 60 hour power reserve Water resistant to 1200 meters
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PREMIUM I WATCHES
SIGNORIA BLACK
YA116313 Swiss made quartz movement Black PVD coated 25mm case Tiger’s Eye dial Black PVD coated and 18k yellow gold bracelet
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ucci’s sculptural Signoria watch is now available in a stunningly glamorous stainless steel black version that is certain to become a coveted fashion item. The iconic bracelet’s fluid curves, composed of multiple interconnected horsebit-shaped links, are further emphasized in this version by their monochrome tone, perfectly complementing either a black watch face or the vivid shades of coral or malachite dials for a striking contrast. The geometric, square case is set between two distinctive horsebits, effortlessly combining audacious modernity and sensuous grace.
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PREMIUM I WATCHES
YA116310 Swiss made quartz movement Black PVD coated 25mm case Black dial Black PVD coated bracelet
Boldly juxtaposing the warm, radiant reflections of solid yellow gold and the cold aesthetic of black treated stainless steel on its refined bracelet, the most exclusive rendition boasts a truly unconventional look, further enhanced by a beautiful tiger’s-eye dial.
The black versions are the latest additions to the rich Signoria collection, including styles in stainless steel, styles in 18 karat gold and highly precious renditions in gold and diamonds. Available in small and large sizes, the Signoria watch was designed by Gucci’s Creative Director, Frida
Giannini, who took some of her inspiration from a vintage Gucci timepiece. It perfectly represents Giannini’s ability to reinvent iconic Gucci luxury into a confident and modern vision. www.gucci.com
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PREMIUM I WATCHES
1931 - Open Tonneau:
95211AA12 Automatic mechanical movement Stainless steel case Black skeleton dial Black genuine leather strap
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urning to one of the legendary shapes in horology, Louis Erard accentuates the element of transparency by skeletonising its 1931 Tonneau Moon Phase. The fine openwork of the guilloché dial reveals a skilfully-made mechanism that activates the day, month and moon phase discs, while the gear-trains evoke the film Modern Times, another masterpiece combining retro
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95211AA11 Automatic mechanical movement Stainless steel case Silvered skeleton dial Chocolate genuine leather strap
and modernity. The curved sapphire crystal conveys a sense of size and luminosity to the whole piece. A passionate perfectionist, Louis Erard has given its latest creation a particularly elegant caseback: a completely open transparent tonneau glass revealing the sophisticated movement within, as well as the delicate Côtes de Genève decoration.
In continuous flux between tradition and modernity, Louis Erard has created a watch that smoothly combines balance, excellence, unpretentious refinement and originality.Values that embody the quintessence of the 1931 Collection, a collection distinguished by the characteristics of Haute Horlogerie in a particularly attractive price segment. www.louiserard.com
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ECO-DRIVE “SUPER AQUALAND”
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n 1985, Citizen revolutionized the divers watch with the introduction of Aqualand, the world’s first professional diving watch with depth sensor and display. Since then, Citizen has introduced several models in this series which are functional and stylish. Two decades later, Citizen presents the renovated Eco-Drive Super Aqualand BJ2120-07E, the most advanced and stylish Aqualand ever developed. The watch is equipped with special depth sensor which works efficiently under high pressure. It can detect minute changes in water pressure and translate them into precise reading. The watch can display depth up to 50 meters and also indicates maximum depth memory. The super Aqualand features Diamond Like Carbon (DLC) coating on the bezel, crown and depth sensor, providing a smooth finish and elegant tint, with excellent abrasion and resistance. Encased in a stainless steel construction, it is water resistant to 200 meters. The watch also
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BJ2120-07E Powered by Eco-Drive movement Special depth sensor Stainless steel case Diamond Like Carbon (DLC) bezel Rubber strap
features chronograph function, one-way rotating bezel, screw-in back cover and screw-down crown. Additional features includes, insufficient charge warning and depth alert function.
Powered by Eco-Drive movement, ensures precision and reliability, no matter how unforgiving the conditions. www.citizenwatch.com
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Gala Meta bracelet 24 diamonds set on case and metal bracelet White mother of pearl dial set with 16 diamonds Quartz movement Curved glass Water resistant to 30 meters
Leather strap 8 diamonds on stainless steel case Black dial set with 16 diamonds Quartz movement Curved glass Water resistant to 30 meters Black leather strap on deploying buckle
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lamorous, feminine, sensual… the new Gala is worthy of all superlatives! Thanks to its original design that combines watchmaking know-how with magical stones, Gala sparkles. With dazzling luminosity Gala combines a stylised case divided up into two asymmetric parts with
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a diamond paved “cuff” strap… And for more refinement, the semi-rigid strap links are a harmonious continuation of the case’s curves… Designed to be jewellery, the
different versions of the new Gala will provide chic and elegance to the woman who wears it… www.saint-honore-paris.com
PREMIUM I WATCHES
Khaki Conservation Hamilton unveils the Khaki Conservation, created in collaboration with Harrison Ford, to support Conservation International.
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arrison Ford’s love of action is not limited to daring stunts. It also embraces his commitment to finding innovative solutions to combat the threats posed to the global environment. For more than 17 years the actor has been on the board of directors of Conservation International, a nonprofit organization dedicated to protecting life on earth and to demonstrating that human societies will thrive when in balance with nature. Hamilton has been futureoriented throughout its 116year existence and obviously feels that it is time to help protect the planet. Therefore, it has made a financial commitment to Conservation International to support this
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H77565833 Automatic 2893 movement 42 mm stainless steel case Black dial Beige nubuck leather strap Water resistant to 200m GMT Time Zones: Columbia, Mexico, Suriname, Brazil, South Africa, Madagascar, China, Philippines, Indonesia
PREMIUM I WATCHES organization’s valuable work around the world.
High-flying Making a difference The Khaki Conservation timepieces have GMT functionality, with the second time zone selection covering a range of focus locations for Conservation International projects, from Colombia to Indonesia. Harrison Ford was actively involved in the design of the watche and his signature of stylish adventure is clearly evident. The classical black dial bears bold numbers with inner and outer counter rings adding a touch of edgy dynamism. And just as the success of every heroic stunt depends on meticulous attention to detail, the watch comes with crafted finishing touches such as fine cut-out hands and date windows, or studded and stitched leather strap.
Every second counts The preservation of planet earth is extremely time-critical. The highprecision Swiss Automatic GMT movement in the Khaki Conservation watch, visible through the see-through case back, mirrors this fact.
message of preserving resources by utilizing recycled materials.
Decorating this ’window’ is the engraved signature of Harrison Ford together with the Conservation International logo. Special packaging in corrugated cardboard also supports the
Harrison Ford vividly sums up the urgency of environmental protection in his own words “Our health relies entirely on the vitality of our fellow species on Earth. When we protect the places
where the processes of life can flourish, we strengthen not only the future of medicine, agriculture and industry, but also the essential condition for peace and prosperity.” www.hamiltonwatch.com
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PREMIUM I WATCHES
Tissot Touch Collection T-Touch Expert
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he dynamic watches in the Tissot Touch Collection integrate a touch screen crystal, which is the interactive ‘cockpit’ of the timepieces’ diverse functionality.
Touch Navigator
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Since its introduction in 1999, the Tissot Touch range has continually strengthened its technological leadership
by bringing this tactile innovation to a wide range of contemporary designs, created with dynamic and stylish materials. Tissot takes its tactile technology to new limits in 2009 with the introduction of the Tissot SEA-Touch, a high performance watch for divers with water resistance to 200 metres.
PREMIUM I WATCHES
In touch with leading technology A light touch of the innovative tactile crystal on any of the Tissot Touch timepieces - T-Touch, T-Touch Expert, Touch Navigator, Touch Silen-T, SEA-Touch - enables access to a variety of useful functions, geared to meet the needs of a broad spectrum of wearers.
Keeping track of lifestyles (since 1999)
Good vibrations (since 2003) The Touch Silen-T uses the Tissot tactile technology to offer the first watch ever to provide timekeeping via silent vibration. Whether the wearer wants to discretely check the time in a meeting, or is visually impaired, this model represents a welcome breakthrough. Simply by touching the crown and then running a finger clockwise around the crystal, the wearer can “feel” the time through the constant vibration on the hour, accompanied by intermittent vibrations for the minutes corresponding to one of the twelve raised indices on the bezel. This unique watch also comes with a silent vibrating alarm which, like the time setting itself, can be activated and checked without eye contact with the watch face. With a choice of black, white and silver dial and a stainless-steel bracelet or black strap in high-tech, water resistant leather, the Touch Silen-T promises good vibrations all round.
Tissot ensures that technology meets style in its T-Touch range with innovative, top quality materials for cases, dials and straps. Classical stainless steel joins titanium and even 18k gold or platinum, in a wide selection of case styles. In addition to the sporty metal and black rubber bracelets are headturning variations in orange and white rubber. Elegantly completing the picture are black carbon or white motherof-pearl dials, proving that Tissot is always in touch with the very latest trends. Features such as Altimeter (in feet and metres), Chronograph (split and cumulative time), Compass, Alarm, Thermometer (in Celsius and Fahrenheit) and Barometer are always at the wearers’ fingertips, whether they are trekking on the Matterhorn or jogging downtown. As soon as a function is selected by touch, the superposed hands move to indicate that function and this information simultaneously appears on the digital display.
SEA-Touch
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It’s a small world (since 2004) A touch of the tactile crystal on the Tissot Touch Navigator is the key to truly global timekeeping, with a choice of 150 countries or cities to select as the reference time zone. This watch is the ultimate accessory for modern travellers. And to satisfy the homing instinct, the selected time zone can be fully personalized to the wearer’s hometown, be it a village or a city, all by touch. The time display also automatically adapts to winter or summertime up to the year 2099. The Tissot Touch Navigator comprises a chronograph, countdown timer, two separate alarms programmable over seven days with a choice of five tunes, plus three date reading options displayed in six languages. With its elegant design, incorporating large Arabic numbers for an analogue reading as well as a digital illuminated LCD, this intelligent timepiece comfortably navigates its way through the times.
Tactile Silen-T
The T-Touch Expert offers twelve different model variations with carbon, black or white dials and either a rubber strap, titanium, steel or leather bracelet. Patented technology in the Tissot SEA-Touch, giving the rubber-protected pushers double protection, enables this timepiece to maintain its high
For outdoor adventurers (since 2008) The brand new T-Touch Expert is perfectly equipped for adventures in the great outdoors. This robust XL-size watch, with water resistance to 100 meters, comes with new functions (altitude difference meter, two alarms, perpetual calendar, countdown timer and backlights), making it the ideal partner for professional mountaineers and extreme skiers.
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T-Touch Trekking
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T-Touch
The ultimate diving equipment (since 2009) performance levels right down to a depth of 200 metres. The Tissot SEA-Touch fulfils all of the European Norm EN13319 criteria stipulated for divers’ accessories - luminosity, shock resistance, anti-magnetism, band solidity and the integration of a
time control device. As a result, divers have the time in two time zones, as well as the depth of the current dive, at their fingertips. Also activated by a light touch on the crystal are a digital chronograph, thermometer, alarm, perpetual calendar date,
compass and divers’ logbook. Excellent visibility comes from highly luminescent material and an effective backlight. www.tissot.ch
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PREMIUM I WATCHES
241420 Swiss-made quartz chronograph movement 41mm stainless steel case Bezel set with 96 full-cut diamonds Glossy alligator-style leather strap
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PREMIUM I WATCHES
CHRONO CLASSIC LADY DIAMOND
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his highly feminine Chrono Classic Lady special edition comes with a stunning, dark caramel dial and matching glossy alligator-style leather strap. This sophisticated piece stands
out with its diamond bezel and white mother-of-pearl subdials with polished applique numerals and circles around the counters. The large 41 mm stainless steel case with dual finish
(alternating matte and polished surfaces) houses a highly precise, Swiss-made quartz chronograph movement with 1/10th of a second precision timing and date display at 4 o’clock. www.victorinoxswissarmy.com
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PREMIUM I WATCHES
Conversion
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porty. Timeless. Introducing ck conversion. Inspired by the transformation and the movement of forms. ck conversion is architecturally designed and available in stainless steel with a black leather strap with buckle closure. The dial is offered in silver or black, and both styles are finished with mineral glass and nickel polished hands. Available in gent size.
K9711120 Brushed stainless steel case Silver dial Black leather strap
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fly
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ight. Delicate. ck fly. Inspired by sleek curves and the simplicity of the open design of a bird cage. A modern, circular silvered face juxtaposed with a architecturally designed stainless steel arches. The sculptural bangle has a buckle closure accented by a sun-brushed silver dial and nickel polished hands, finished in mineral glass. Available in lady, midsize, and lady-lady sizes. Water resistant up to 30 meters. www.ck.com
K9922126 Polished stainless steel case Silver dial 3 diamonds Bangle bracelet Midsize
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PREMIUM I WATCHES
HB-175
HB-175.2_1502167 Round Case Stainless steel White croco leather strap
HB-175.2_1502168 Round Case Stainless steel Beige croco leather strap
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t seems that only a short while, ago, the words “chronograph” and “ladies” were considered incompatible, as were the terms “technically sophisticated” and
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HB-175.2_1502166 Round Case Stainless steel Light pink croco leather strap
“aesthetically appealing”. This apparent opposition is now a thing of the past, as modern women around the world are expressing their personality also through a technical affinity.
In tune with this trend, the BOSS Black collection welcomes a new ladies’ chronograph featuring a surprising blend of contemporary design and sturdy energy. Water-resistant to 5 ATM, its
PREMIUM I WATCHES round stainless steel case with a delightful feminine faceted silver stainless steel bezel or pink or turquoise acrylic bezel surrounds a dial featuring hour, minute and seconds hands, a date display, along with 120-hour, 60-minute and 60-second chronograph subdials. These highly readable indications are enhanced by silver hour dots, bevelled hour-markers and a 12 o’clock Arabic numeral. Worn on a beautifully contrasted supple matching bracelet with matt-
brushed central links framed by polished lateral links, this is a model clearly designed for active women who believe that sports and elegance make a perfect team. www.boss.com
HB-175_1502153 Round Case Stainless steel White croco leather strap
HB-175_1502154 Round Case Stainless steel White croco leather strap
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PREMIUM I WATCHES
Color Codes Collection
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n the beginning there was Swatch, the revolutionary Swiss made watch that took the world by storm. The new creation was a watch
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of many colors, affordable for everyone, precise and made of plastic. Plastic? A Swiss watch made of plastic? Absolutely. That’s where we began, with a plastic watch of many colors.
That’s our DNA. In other words, it’s genetic. What makes Swatch unmistakably different goes right to the heart of our identity. It’s a way of life. It’s
PREMIUM I WATCHES a cultural code. It’s creative and it’s colourful. It’s who we are. And just to make things perfectly clear, we’re delighted to present the new Swatch Color Codes Collection. Our DNA.
Another ten new Color Code watches feature plastic straps in solid colours with a matt surface, plastic cases to match the straps, and white dials with colored numerals and indexes.
The new Collection takes us back to the roots where Swatch began, with ten bright shiny Gents, each with a shiny plastic strap in a single, solid colour and a case and dial in the very same colour.
And since Swatch is all about creation, art is at our origin.
of the new Collection, six Swatch Art Specials by exciting graphic artists Gary Card, David Benedek (David’s also a member of the Swatch Snowboard Pro Team) and Carrie Munden. One final point—all Swatches in the new Collection are Gent Originals. We’re Original, after. It’s Our DNA.
We’ve been working with creative artists ever since we started, and we’re proud to present, as part
So, after all that, here it is—the Swatch Color Codes Collection. www.swatch.com
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PREMIUM I WATCHES
RISE UP
LEMON TIME Strap yourself into a bright, happy afternoon. The shiny yellow plastic strap and solid yellow plastic loop and buckle of this sunny Gent hold a solid yellow plastic case framing a yellow dial, a white minute ring and white Arabic numerals at all hours.
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DRAGON FRUIT A bright pink ode to exotic fruit. The shiny pink plastic strap of this happy Gent sports a solid pink plastic loop and buckle.
Jump in for a swim in a beautiful blue pool. The shiny blue plastic strap and solid blue plastic loop and buckle of this optimistic Gent hold a solid blue plastic case that frames a blue dial with a white minute ring and white Arabic numerals at all hours.
PREMIUM I WATCHES
LEMON GRASS
JUST WHITE
Take a closer look at the greens in the kitchen. The shiny green plastic strap and solid green plastic loop and buckle of this appetising Gent hold a solid green plastic case framing a green dial, a white minute ring and white Arabic numerals at all hours.
Pure white clouds drift across a summery sky. The shiny white plastic strap and solid white plastic loop and buckle of this innocent Gent hold a solid white plastic case framing a white dial with a black minute ring and black Arabic numerals at all hours.
CHERRY-BERRY A splash of riotous red evokes cherries ripe and ready to pick. The shiny red plastic strap of this exuberant Gent has a solid red plastic loop and a red plastic buckle.
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PREMIUM I WATCHES
UP-WIND FRESH PAPAYA
CALLICARPA
Inspired by the simple joys of exotic fresh fruits, this splashy Gent has an up-beat orange plastic strap with a solid orange plastic loop and buckle.
With its intense evocation of the callicarpa’s purple berries, this brilliant Gent harks back to the origins of Swatch and its celebration of pure color.
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A gentlemen hears the siren call rising from the deep blue sea. The shiny dark blue plastic strap and solid dark blue plastic loop and buckle of this nautical Gent hold a solid dark blue plastic case framing a dark blue dial, a white on blue minute ring and white Arabic numerals at all hours.
PREMIUM I WATCHES
BLACK SUIT It’s the hour of enchantment in the heart of night. The shiny black plastic strap and solid black plastic loop and buckle of this midnight Gent hold a solid black plastic case framing a black dial, a white minute ring and white Arabic numerals at all hours.
CREAM JAM Irresistibly red and subtly seductive. The matt red plastic strap of this enchanting Gent has a matt red plastic loop and buckle that match the solid matt red plastic case.
FROZEN BREEZE Wind-borne colors flow through a world where imagination rules. The matt blue plastic strap of this exquisite Gent offers a loop and plastic buckle in the same colour, matching the solid matt blue plastic case.
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PREMIUM I WATCHES
PURPLE-ANDCHOCO-LATTE
WHITE
FOREST PATH
Swiss icons merge in this playful ode to the arts of chocolate and watchmaking. The matt brown plastic strap of this appetising Gent has a brown plastic loop and buckle matching the solid brown plastic case.
Wind-borne colours flow through a world where imagination rules. The matt blue plastic strap of this exquisite Gent offers a loop and plastic buckle in the same colour, matching the solid matt blue plastic case.
Thickly forested hills stretch out before the traveller’s eye. The matt forest green plastic strap and loop of this peaceful Gent are complemented by a matt forest green plastic buckle and a solid matt forest green plastic case.
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PREMIUM I WATCHES
ÉCRUBELLE Nothing better than to lie in the shade on a summer’s day. The matt warm grey plastic strap of this relaxing Gent sports a warm grey loop and plastic buckle matching the solid matt warm grey plastic case.
BASIC SETUP Black as the night from which all colors rise. The matt black plastic strap with solid matt black plastic loop and buckle of this elegant Gent holds a solid matt black plastic case framing a white dial.
FOG CLOUD A classic case of understated elegance in grey. A grey plastic buckle complements the matt grey plastic strap and loop of this quietly sophisticated Gent.
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DESERT DAY The essence of the desert descends on the wrist. The matt dark orange plastic strap of this evocative Gent presents a dark orange plastic loop and buckle that match the solid dark orange plastic case.
FOREST FUEL Quiet blues and greens converge, evocative of storm-tossed seas. The matt green plastic strap of this calm Gent has a plastic buckle and loop in the same color.
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Fluo Mood
FLO1WHLB Light blue glass White bezel White plasteramic strap
FLO1WHPK Pink glass White bezel White plasteramic strap
FLO1WHVL Violet glass White bezel White plasteramic strap
rendy, appealing and
pink, yellow, light blue and red
Mara Poletti, President of ToyWatch
easy to wear: here come
and pure white for the strap,
“As usual, we love experimenting:
the models of the new
with a contrasting effect that
white is the color of summer, the
captures everybody’s attention!
season that glamorizes amber-
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Fluo Mood Collection, drawing inspiration from an innovative
colored skins. It is elegant and
color philosophy: flashy colors
“Many hues and a brand-new spirit
sophisticated, and we have added
for the dial glass, like purple,
for this colorful collection””, says
a touch of glamor with colored
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PREMIUM I WATCHES glasses that bring it to life and make it very fashionable”. The Fluo Mood Collection watches are available in solo tempo version, with white plasteramic case, strap and dial, with calendar at 3 o’clock. All the models are water resistant up to 5 atm.
FLO1WHRD Red glass White bezel White plasteramic strap
For the spring-summer 2010 season, the Fluo Small family will be enriched with new hues. The entrants are: Blue Guys, Luck in Violet, Pink Lolita and Yellow Optimist, with radiant and alluring colors. The new Fluo Small watches are available in the solo tempo version, with colored plasteramic case, quartz movement, calendar at 3 o’clock, colored steel bezel. All the models are water resistant up to 5 atm. www.toy-watch.it FLO1WHYL Yellow glass White bezel White plasteramic strap
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PREMIUM I WATCHES
Master Series
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Gents
itoni presents a new model in its prestigious Master Series collection. Since its creation, this collection has embodied horological precision and a passion for fine workmanship, expressed in particular through the systematic COSC chronometer certification of its movements. To guarantee excellent precision, Titoni has brought as much of the manufacturing process as possible at its headquarters – from movement assembly through to shipping of the finished watches. For the very first time, this model features a transparent sapphire crystal case back, which reveals its mechanical self-winding movement. The opening allows you to view the oscillating weight graced with circular ’Côtes de Genève’, the Pantheon collection motif, as well as the name of the collection, Master Series, and the Titoni brand name – all accurately engraved and gilded. The COSC certification
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number also appears directly on the movement, an additional sign of its authenticity. There is a collection nameplate on the anthracite or silvered dial of this masterpiece and the chronometer certification is located at 6 o’clock. The Titoni five-petal flower brand emblem appears at 12 o’clock, along with the inscription ’Titoni Automatic’. The date is displayed at 3 o’clock and the partially hollowed hands are coated with a luminescent material. The case measures 40 mm in diameter and is marked on the side by a numberplate giving the movement certification number. The circumference is engraved with several technical indications on the case back – a sign reflecting the most exacting Swiss quality standards for which the family business Titoni is wellknown since generations.
Master Series, 83588 Automatic/Chronometer 40mm stainless steel case Stainless steel bracelet
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T
Ladies
Master Series, 23588 Automatic/Chronometer 33.5mm stainless steel case Mother-of-pear dial with diamond index Leather strap
itoni presents a new exclusively feminine model from its prestigious Master Series collection. Distinguished by the systematic COSC chronometer certification, its mechanical self-winding movement embodies horological precision and a passion for fine workmanship. For the very first time, this model reveals its mechanical heart through its transparent sapphire crystal. This opening allows you to admire the workings of its gear trains and to view the movement authentication number engraved directly on the calibre itself, as well as the decorations adorning the various components. Clad in white mother-of-pearl, the dial features sparkling oversized 12 and 6 o’clock numerals set with authentic white diamonds. The Titoni five-petal flower brand emblem appears at 9 o’clock and on the crown featuring an interior composed of a transparent emerald-green material. The 33.5mm diameter, water-resistant case is fitted with a screw-down plate bearing the movement number, and is completed with a strap made of metal or pink leather that is secured by a folding clasp. This watch is a technically impeccable masterpiece with a refined design dedicated to women. A watch entirely in tune with the spirit of the Master Series collection, produced in Grenchen, Switzerland – the same place where the Titoni family business
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passes down its knowledge and experience of traditional watchmaking from generation to generation. www.titoni.ch
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ES102022008 Fancy Tunes Rose gold case with zirconia White leather strap
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Fancy Tunes, Vita Ambience & Sun Glow
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ose-gold, white and lots of zirconia – that’s the secret recipe for sophisticated and elegant glamour.
ES100802018 Vita Ambience Rose gold case with zirconia Rose gold bracelet with zirconia
The multifunctional “vita ambience” and “fancy tunes” watches are radiant eye-catchers adorned with a luscious amount of stones
on both watch case and metal band. Haptic indices and shiny mother-of-pearl dials add extra glamour. “Sunglow” on the other hand comes across as lightweight and feminine thanks to its slender outline, its leather strap and a more subtle case. For this threehand-date model a matching men’s watch is also available. www.esprit.com
ES101862007 Sun Glow Rose gold case with zirconia White leather strap
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PREMIUM I WATCHES
Spring Summer 2010
Time shows its true colors Sunshine is always at hand with the new Sunny Hours Collection by the world’s favourite children’s
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watch brand, Flik Flak. Splashes of colour in all shades of the rainbow ensure hours of timekeeping fun for newcomers to timekeeping. For older children, sophisticated designs inspired by summery blue
skies and bold maritime colors equate punctuality with looking good. Time is all set to show its true colours…
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Like the Sky & Geometrical Perfection With its full-size watches, Flik Flak meets the tough demands of the eight- to nine-year old age group, which sees time as a race to coolness. Girls will feel thoroughly sophisticated wearing Like the Sky with its dreamy blue shades and
glistening white crystals. The leather-look strap is printed in crocodile style adding a further trendy touch, while finely marked blue numbers sit on a geometric background. Geometry makes a further appearance on the male counterpart of the duo, Geometrical Perfection.
This watch uses bright red and blue to emphasise its dynamic character. A textured silicone strap plays with different shapes in the two colors and even has four contoured openings staring out from either side of the bezel like two pairs of cartoon-style eyes. The race is on in the style stakes ! www.flikflak.com
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PREMIUM I JEWELRY
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The Icon Collection
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ounded in 1921 by Guccio Gucci, the timeless and sophisticated Gucci
brand boasts a unique fashion heritage and a broad global appeal.
As Gucci jewelry grew in popularity and success, stand-alone jewelry stores opened in major cities in the world: in 2002 on the Via Condotti in Rome, in 2003 on the Via Tornabuoni in Florence, followed by Beverly HillsRodeo Drive in 2005 and on New York’s smart 5th Avenue in 2008. At the same time, specially-designed jewelry spaces were created in many Gucci stores which were adapted to the needs of the Fine Jewelry selling experience.
THE ICON COLLECTION The GG icon, inspired by the initials of the company’s founder Guccio Gucci, was created in the 1920’s, and later introduced as a re-edition of the original diamond-shape print as an ornamental motif in the 1960’s. The Fine Jewelry Icon Collection takes its inspiration directly from this most iconic of Gucci motifs and features the two interlocking GG on rings, earrings, pendants and bracelets. This range is interpreted across the
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following collections: Icon, Icon Stardust, Icon Twirl and the newly created Icon Bold and Icon Coin. Each of these lines is handcrafted in 18kt white, yellow or pink gold, with or without white, brown or black diamonds as well as pink sapphires. www.gucci.com
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ARABESQUE
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n extension to this near complete collection sees the addition of large
amethysts and rock crystals pendants alongside the intricate rose gold lacework. These delicate hues of rose and wisteria are further brightened by the light seeping through the lattice design. These are best teamed with light twisted link chains in rose gold allowing as much light to reach the stones as possible whilst retaining the delicate and feminine feel. www.pomellato.com
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Chain in rose gold with Arabesque lacework pattern pendants in rose gold, amethyst or rock crystal.
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Diamond Wedding Jewelry
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hoosing the right wedding jewelry is without a doubt an imperatively important thing to accomplish before you can confidently stride down the aisle on you big day! Well, having spent days choosing and picking the perfect bridal gown and shoes, you have to also ensure that the wedding jewelry that you would adorn on your wedding day match your outfit well. The jewelry you will wear on your wedding day is a very personal choice. Some brides will want to spend a lot of time picking out the most gorgeous pieces while for others it is more about using cherished heirlooms that belonged to their Grandma. Jewelry is essentially the icing on the cake. It helps you look incredible by putting just the right finishing touches on your wedding ensemble. So, the question is, what should you wear to match your style? For some ladies, there seems to be no limit to the amount of extraordinary pieces they can wear. Most women love diamond wedding jewelry, and, want to be dripping with them for their wedding (or, at least, look like they are). Other ladies really look most stunning with a few key pieces added to their ensemble‌more of an understated elegance. At the end of the day, you will want to have been comfortable and looked
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your best, so, choose what you like. One way to do this is to try on the jewelry you plan to wear, along with your dress, and have photos taken of yourself. Look at them and see which you like best. Be sure to choose pieces that enhance, not take away from, your beauty on your special day. No matter what you choose to wear, be sure you try it on in advance, photograph yourself, and see which ensemble you love best, after all, the perfect wedding day comes along once in a lifetime.
What Stones Should Be In Your Wedding Jewelry? Diamonds are a very popular option. However, there are many precious gemstones that are just as beautiful. Don’t be afraid to use something new or unique, if you love how it looks on you.
Match Elements That Are Already In Your Dress If your dress has Swarovski crystals along the neckline,
diamond jewelry will probably add to your look. If your gown features pearls on it or small beading, pearl and diamond wedding jewelry could look amazing with the dress.
Necklaces, Pendants, Bracelets and More Depending on the neckline of the dress, many brides will wear at least a necklace, pendant, earrings and their engagement ring. If the neckline of the dress is highly decorated already, consider large diamond earrings and forego the necklace, or, you will find the neckline and necklace competing with each other and you can include a nice tennis bracelet.
Kayali Jewelry offers a great selection of bridal jewelry sets. These sets of jewelry include a ring, necklace, earrings, and a bracelet that would make you more radiant than ever before for the special occasion. If your wedding is indeed just around the corner, and you are on the lookout for the perfect jewelry that could complement your gown perfectly, then come over to our shops and discover the wide range of bridal jewelry that we have for you there! Using only the finest quality of diamonds available today, rest assured that putting them on would make you feel like a princess on your big day! www.kayalijewelry.com
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ck fly
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ight. Free. Curious. Introducing ck fly. Inspired by the sleek, classic curves of a bird cage. A group of polished stainless steel multi-circular jewelry pieces, with a focus on beautiful arches. Delicate and light curved pendant attached to a textured snake chain, available in two lengths (45 or 70cm). Circular fanned bangle, available in extra-small, small, and medium sizes. Ring with smooth curves and complementary angles, offered in sizes 5 to 9. Refined, hoop earrings complete the look. www.ck.com
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Love Explosion
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watch Bijoux are unmistakably different. It’s a matter of identity, of creativity and color. It’s a way of life and a cultural code.
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In short, it’s who we are. Our DNA. The new Swatch Bijoux begins with Love Explosion, seven delightfully colorful Bijoux that
takes us to the heart of Swatch. A range of creative and color families complements the new explosion.
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Love Explosion Desire lights a fuse and passion wakes, exploding in a spectacular display of shooting stars, volcanoes, fireworks—all the colors and the power of love are playfully captured in these delightful bijoux. Synthetic colored resin drops dangle from the ring in a sparkling dance of light and motion. The ring and the individual settings for each drop of resin are fashioned of polished stainless steel 316L. Available in three sizes, each of the seven different versions features seventeen colored resin drops, all of the same color—white, black, blue, purple, orange, green or pink. As these colorful stars shoot through the sky, the fireworks form flowers of light whose petals fall to earth and are transformed. These
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PREMIUM I JEWELRY colored resin drops, in the same seven colors of the rings, are set in pendants and matching earrings. Each pendant holds one large drop and two smaller ones of the same color, all dangling together on a fine chain link necklace fashioned of stainless steel 316L. The earrings present single drops dangling from stainless steel 316L chains and studs. Special packaging transforms these bijoux once again: arranged on a bed of transparent, lightly colored silicone and placed within a black frame, they become light and delightful works of art. In a final touch from the designers, each of Love Explosion’s seven rings, pendants and earrings forms a perfect match for one of the bright new colored plastic watches in the new Swatch Color Codes Collection. www.swatch.com
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OMEGA’s Olympic Valentine Cindy Crawford comes to Vancouver
The Boutique shop front
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o one is more closely associated with the OMEGA Constellation family of wristwatches than supermodel Cindy Crawford, who has been a spokesperson for the brand’s fashion line with its famous “griffes” or claws since 1995. She was in Vancouver and Whistler as OMEGA’s guest at the Olympic Winter Games and attracted an enormous crowd of spectators and members of the media when she and OMEGA president Stephen Urquhart posed for photographs in a sleek red OMEGA bobsleigh in front of the Official Olympic
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Countdown Clock in downtown Vancouver on Valentine’s Day. Afterwards, she visited the OMEGA Boutique on the ground floor of the Fairmont Hotel Vancouver directly across the street from the Countdown Clock and later was interviewed by international media on the 14th floor of the hotel. Following her interviews, she joined OMEGA staff, journalists and invited guests at a cocktail party. The supermodel has had a busy week. She attended the Opening Ceremony for the Games with her family on Friday and went with them to Whistler on Saturday to visit the OMEGA Lounge at the
Fairmont Chateau Whistler. Cindy said that she was delighted to be in British Columbia for the Games. “There’s an amazing atmosphere here – the people of Vancouver and Whistler and in all of Canada have done a great job preparing for the Games. I’m thrilled because I love to watch figure skating.” OMEGA was the Official Timekeeper of the Vancouver 2010 Olympic Winter Games. It marked the 24th time the brand has served in the role since 1932.
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Bulgari at The Golden Globe Awards
Maggie Gyllenhaal wearing BVLGARI: Platinum earrings, from BVLGARI’s High Jewelry Collection, with six mixed shaped diamonds (14.32 cts) Platinum bracelet, from BVLGARI’s High Jewelry Collection, with fifty-four cushion cut diamonds (59.16 cts)
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Jennifer Garner wearing BVLGARI: Earrings, from BVLGARI’s High Jewelry Collection, set in 18kt white gold with round brilliant cut diamonds (10.46 cts) Diamond and white gold bracelet ca. 1970, from BVLGARI’s Vintage Archive Collection. 18kt white gold ring, from BVLGARI’s High Jewelry Collection, with one oval cut diamond (2.51 cts), pear shaped diamonds (3.91 cts) and tapered diamonds pave (1.67cts)
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Jaeger-LeCoultre at The Oscars
Diane Kruger wearing a Jaeger-LeCoultre Art Deco 101 to the 2010 Oscars Ceremony
could have been a beautiful actress.
W
hich woman inspired the first ladies’ watch from the Manufacture? Nobody knows. However, we do know that the Manufacture has always devoted considerable attention to ladies’ timepieces, in terms of both aesthetics and mechanism and that the muse
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Diane Kruger has chosen Jaeger-LeCoultre timepieces to wear at the Oscars Ceremony and Party. Diane Kruger attended the Oscars for “Inglourious Basterds” the movie of Quentin Tarantino. The diamond bracelet, Art Deco
101, houses the smallest watch movement in the world invented by the Swiss Watch Manufacture. (Picture with the cast, including Christoph Waltz, awarded best Supporting Actor.) For the Vanity Fair party, Kruger was wearing a 1949 timepiece taken from Jaeger-LeCoultre’s museum in Switzerland, a watch enclosed in 225 diamonds specially lend for this occasion.
PREMIUM I NEWS Diane Kruger wearing a JaegerLeCoultre 1949 timepiece taken from Jaeger-LeCoultre’s museum
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Omega HH Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup 2010 FEI CEI 3*
U
AE national, Ali Khalifan Al Jahouri rode to victory in the grueling 160 Km OMEGA HH Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup 2010 FEI CEI 3* concluded at the Dubai Endurance City. Ali Khalifan Al Jahouri crossed the finishing line first for the second consecutive year with a time of 6 hours, 31 minutes, 6 seconds at an average speed of 24.53. The race was fiercely contested by two more UAE nationals, Mohammed Mubarak Al Sayari who finished 2nd just 15 seconds behind with the
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same average speed of 24.53 and Sultan Abdullah Dhahi Al Buamim who finished 3rd with a time of 6 hours, 33 minutes and 12 seconds at an average speed of 24.41. His Highness Sheikh Mohammed bin Rashid Al Maktoum and his son H.H. Sheikh Majid bin Mohammed bin Rashid Al Maktoum also participated in the Endurance Race which attracted 94 riders in all, including 11 International Endurance champions. “Winning this challenging event requires perfect harmony and coordination between man and
beast, power and perseverance and impeccable balance of mental and physical strength. OMEGA has taken great pride in having been the title sponsor of the OMEGA HH Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup for the last three years because the event epitomizes OMEGA’s own brand attributes and product qualities,” said Mrs. Nayla Hayek, member of the Swatch Group Management Board of Directors. The winner received OMEGA’s Constellation Double Eagle Chronograph, a wrist watch with a sporty dial in matt black, contrasting silvered chronograph
PREMIUM I NEWS counters and a separate silvered tachymeter scale around the outside of the hour circle. The watch includes facetted 18 Ct red gold hour markers, facetted and truncated 18 Ct red gold Dauphine hands, and applied OMEGA symbol and name, also in 18 Ct red gold. A date window at 6 o’clock completes the high-end OMEGA chronograph look, which is protected by a domed, scratchresistant sapphire crystal with anti-reflective treatment on both sides. The screw-in transparent sapphire crystal case back reveals OMEGA’s revolutionary Co-Axial movement with its intricate rhodium-plated finish of circular graining, Geneva wave decor and gold-plated engravings and a blue-steel screw as the centrepiece of this mechanical and aesthetic marvel. The ultimate sporty touch is provided by an integrated rubber strap with a satin brushed 18 Ct red gold fold over clasp which bears the OMEGA logo in polished finish. True to the sporty origins of the chronograph, the Double Eagle remains a robust watch for all seasons, with its screw-in case helping to guarantee water resistance to 100 metres (330 feet). It is perfect for those looking for a contemporary watch which blends innovative state-of-theindustry technology with a subtle sporting edge. OMEGA Vice President Raynald Aeschlimann said: “Success in endurance horse racing demands many of the qualities which have defined OMEGA for more than 160 years – perseverance, dedication and a determination to meet every challenge. For over a century, OMEGA has served as sponsor or timekeeper at some of the world’s highest-profile sporting events, including the Olympic Games. We are happy to extend legacy in sport to an event as prestigious as the Endurance Cup – a competition which truly lives up to its name.”
OMEGA has sponsored some of the world’s most renowned sporting events – from the Olympic Games and the America’s Cup to the Dubai Desert Classic. OMEGA was the Official Timekeeper for the Beijing 2008 Olympic Games and has recently extended its agreement with the International Olympic Committee through 2020.
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Eva Mendes wearing a Leoni clutch
E
va Mendes wearing a Bulgari Leoni collection clutch in lavender satin at the debut of her tabletop collection Vida for Espana at Macy’s.
Photo credit Getty Images
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Glashütte Original simultaneously successful in two watch competitions
O
n Thursday 18th March 2010, numerous representatives from the watchmaking industry gathered in the Hotel Plaza in Basel to participate in the announcement of the winners of the “Watch of the Year 2010”.
Senator Chronometer
For the 17th time in succession now, the specialist magazine “Armbanduhren”, together with the “Welt am Sonntag”, called upon its readers to vote for their favorite timepieces. A total of 159 timepieces were nominated in the category of men’s watches. The votes could be submitted either by postcard or online. Shortly before the announcement of the winner, the excitement in the room rose to fever pitch. When Peter Braun, chief editor of Armbanduhren, declared that the Senator Chronometer had been chosen as “Watch of the Year 2010”, thunderous applause swept through the room. Obviously moved and with great pride, Günter Wiegand, Managing Director of Glashütte Original, accepted the coveted award on behalf of all the employees of the Saxon watch manufacturer. Among the first to congratulate were Franz-Christoph Heel, publisher of Armbanduhren and Joachim Bessing, editor of the style section of “Welt am Sonntag”. A total of 11,147 readers took part in the vote. Of these, 637 voted for the Senator Chronometer as winner. The Senator Chronometer is the first officially certified chronometer from Glashütte Original and was presented for the first time
in 2009. The clear and elegant exterior conceals a specially designed, high-precision, perfect manual winding caliber 58-01. Using a novel secondzero-stop-mechanism, it becomes much easier for the wearer to set the exact time. When winding the crown, the time display is stopped, the second hand jumps to zero and remains there. At the same time, the minute hand is also moved to the next full minute index. If you wind the crown to set the time, the minute hand always rests only on the full minute indices.
magazine “Focus” is presented in a total of five different categories. Glashütte Original was very happy with its 1st place in the category of up to 5,000 EUR.
This means that the correct relationship of the displayed seconds and minutes is always retained. Principally, however, the timepiece won favour among the voting public due to its elegant aesthetics. The Senator Hand Date was also a winner in the vote for the “Goldene Unruh 2010” in February. This prize, awarded jointly by the “Uhrenmagazin” and by the news
Senator Hand Date
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Tissot launches new advertising campaign “In Touch With Your Time” Congratulating Customers Driving the success of the most popular traditional Swiss watch brand is the justified trust customers all over the world have in the quality and pleasure offered by Tissot timepieces. Millions of wearers evidently refuse to compromise and the campaign specifically congratulates them on their discerning selection of a stylish Swiss-made watch. The campaign’s approach focuses on the idea of substance, the unquestionable quality attached to traditional Swiss craftsmanship
I
n its revolutionary new global campaign, Tissot rewrites the rules of watch advertising. Using the claim “In touch with your time”, a series of executions featuring brand ambassadors presents luxury as being accessible rather than exclusive. This striking black and white print campaign originates from the lens of the Los Angeles based art and fashion photographer Jeff Burton. The refreshing approach of the resulting campaign provides further visible proof of the established Tissot signature: “Innovators by tradition”.
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and style, a truly appealing watch design. Some markets will even display the prices of the products in the advertisements to underline the watches’ accessibility.
In touch with lifestyles The new global Tissot campaign, to be launched in March 2010, captures real moments in the lives of ambassadors, Danica Patrick, IndyCar® and Nascar® driver, Deepika Padukone, actress, Barbie Xu, actress and model, Michael Owen, European Footballer of the year 2002, Nicky Hayden, 2006 MotoGP world Champion, Zhong Man 2008 Olympic sabre Champion and Huang Xiaoming, actor. Reality seamlessly merges with glamour, a speciality of Jeff Burton’s work. A variety of locations for the shoots, local to the ambassadors, enhance the campaign’s integral authenticity. For example, Michael Owen had the backdrop of moody Manchester skies to contend with and Danica Patrick was captured on Malibu Beach in California. The latest Tissot innovation is a powerful pledge to lead the way to a highly modern approach to luxury advertising.
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ToyWatch stars along side Sandra Bullock in The Blind Side
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he Oscar nominated movie, The Blind Side, is a true story about an under privileged high school student, Micheal Oher, who against all odds is taken in by a wealthy family, the Tuohys, and nurtured into a gifted football player who goes on to play for Baltimore Ravens in the NFL.
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Sandra Bullock won an Oscar for her role playing Leigh Anne Tuohy, the outspoken but caring mother of the family who takes the ultimate decision to bring Oher into her family. As a Dallas socialite, we see Tuohy change into many stylish outfits and complements her look with a white plasteramic ToyWatch with
stainless steel and a double row of crystals around the bezel. Bullock joins a long list of A-list celebrities including Oprah Winfrey, BeyoncĂŠ and Madonna, who chooses to wear the Italian ToyWatch on her wrist.
PREMIUM I NEWS
Interview with Titoni CEO Daniel M. Schluep Daniel M. Schluep, CEO of Titoni at the headquarters in Grenchen, Switzerland.
S
ince it was founded in 1919, Titoni has enjoyed an international market presence. The watches made by this independent, family-run company are a byword for Swiss quality and precision. To coincide with its 90th anniversary, the tradition-steeped brand is to embark on a new strategy, including a redesigned brand identity. CEO Daniel M. Schluep explains the background to the move. Mr. Schluep, you’ve been head of Titoni for 28 years now. For an “old hand” such as you, does an anniversary year still represent something special?
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The historic in-house production at the Swiss headquarters in Grenchen.
Absolutely, the watch industry fascinates me. It is a market that is constantly changing, constantly presenting you with new challenges. The competition is fierce. To me, “old hand” sounds like someone who might be tired of the business and that’s dangerous. I do not feel tired in any way. I’m proud of this “90th”. You’re heading up the company in its third generation. What has changed over the years? Given our history, “traditions” represent a firm component of our identity. My grandfather set himself the goal of ensuring that his timepieces would be worn far beyond the borders of Switzerland. We have remained true to that goal. Changes have occurred, however, in the way in which we now reach our customers – worldwide. In recent years, we have taken
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a close look at our business and further developed our brand.
partners constitute a fundamental element in our success.
Titoni is one of the few independent watch brands. What advantages does that have when it comes to developing the brand? As a family company, we offer unique products of the highest quality, not mass-market items, which due to our size we would not be in a position to produce anyway. We decide what to do and what not to do. When it comes to market development, that’s an enormous advantage: The decision-making paths are short and we can always take a deep breath. We can implement decisions over the long term and don’t need to be constantly coming up with new plans due to short-term, quarterly figure considerations. In addition, long-term relationships with our
Other Swiss watch brands invest a lot in their brand communication. How do you approach that at Titoni? There’s no denying that major corporations tend to compensate for a certain lack of quality with high expenditure on marketing. That’s not the way we go about things. We use our family-oriented corporate culture and the quality of our products as authentic factors that contribute to the success of our brand. That gives us credibility. That is exactly what we offer our customers, worldwide, and what we seek to share with them. What are you hoping for from the redesigned Titoni brand? A clear profile, in all our target markets. On the one hand, that
PREMIUM I NEWS concerns the Chinese market in which we have long enjoyed a successful position. On the other, the remaining international markets and Switzerland. In addition, it is aimed at our partners and employees. All of them need to know and understand what values we stand for and what goals we are pursuing. Communicating the brand internally plays a key role in leveraging the brand. In doing this, it is also a major advantage that we are an independent family-run company. The communication of our values – naturally, by me as well – thus becomes much more direct and understandable.
In your opinion, what distinguishes the new image of Titoni? The current slogan of “Shaping moments of life” encapsulates it. It reflects the essence of the brand. We are proud of the family tradition and the quality of our products. That doesn’t mean that we plan to shout that from the rooftops at every opportunity. It also involves a certain naturalness and implicitness. Titoni watches are worn by people who live life in a self-assured way, know where they come from and where they are going, are determined, but natural. People who know how to enjoy those special moments. We emphasise this attitude to life as an experience at all points of contact.
That’s what we’ll be focussing on this year. From the training of sales personnel at POS, in our dealings with partners, to traditional print advertisements and posters. What are your goals for Titoni over the next ten years? Essentially we will be looking to ensure the continued existence and independence of our company. To do that, we want to consolidate and expand our presence in the marketplace. Naturally, the industry will present us with major challenges - on the one hand, the trend to concentration, on the other, the demand placed on the “Swissmade” label.
In-house assembly at the Swiss headquarters ensures the highest Swiss quality for every Titoni product.
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Time Center’s Flagship Store Now Opens Second Floor
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ime Center is proud to announce the completion of its flagship store in Um Uthaina Vista with the opening of its second floor. While the first floor is home to some of the world’s finest hautehorologie brands that would satisfy even the most discerning watch enthusiasts, the second floor offers clients a wide selection of medium-range watches and accessories from brands such as Tissot, Hamilton, ck, Louis Erard, Saint Honoré, Cerruti , Movado, ToyWatch and many more. The range of brands and pricepoints available at the new Time Center Um Uthaina Vista branch ensures whatever your style, you can find it at Time Center.
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Kayali Jewelry sponsors Wedding Bonanza 2010 for the Third Year
W
edding season is right around the corner, and just as all costs of living are on the rise, so are wedding costs. For the third year in a row, Kayali Jewelry is to support two lucky couples in their happy ever after, as Kayali Jewelry is the official diamond jewelry sponsor of Wedding Bonanza.
Couples from all over Amman will register during the Month of April hoping to win the wedding of their dreams. The lucky winners will be thrilled as the first place winner will win a luxurious 18kt white gold diamond wedding set from Kayali Jewelry and the second couple will win a beautifully designed diamond twin set also from Kayali Jewelry. Wedding Bonanza is broadcasted live on both Mazaj and Beat FM. The winners will be announced this coming June, and two lucky brides will win what every woman really wants‌Kayali Jewelry diamonds.
134 I PREMIUM - Spring 2010
PREMIUM I NEWS
Flik Flak at Kids World Exhibition
F
ik Flak watches participated in the 5 day Kids World Exhibition that was held at the Royal Culture
Palace. Flik and Flak were on hand to entertain the visitors to the exhibition, posed for pictures and handed out gifts
and balloons to the joy of all of those who were there.
135 I PREMIUM - Spring 2010
PREMIUM I SHOPPING DIRECTORY
Time Center
Time Center Elite
Head Office +962 6 5536553 Abdoun Mall +962 6 5921601 Aqaba +962 3 2060025 City Mall +962 6 5866973 Down Town - Gold Market +962 6 4623897 Jabal Al Hussain - Firas Circle +962 6 5673453 Mecca Mall +962 6 5540151 Shmeisani +962 6 5683868 Sweifieh +962 6 5817575 Um Uthaina +962 6 5532216
City Mall +962 6 5866973 Um Uthaina +962 6 5532216
136 I PREMIUM - Spring 2010
Swatch Sweifieh +962 6 5856678 Kiosk Abdoun Mall +962 6 5921720 Kiosk City Mall +962 6 5866972 Kiosk Mecca Mall +962 6 5531806
Bulgari Boutique Um Uthaina +962 6 5530319
Kayali Jewelry City Mall +962 6 5866971 Sweifieh +962 6 5851026 Um Uthaina +962 6 5525726
www.audemarspiguet.com
PREMIUM I SHOPPING DIRECTORY
ROYAL OAK OFFSHORE GRAND PRIX CHRONOGRAPH
137 I PREMIUM - Spring 2010
PREMIUM I SHOPPING DIRECTORY
138 I PREMIUM - Spring 2010