SUMMER 2009
Omega I Nicole Kidman Portrait of Beauty Patek Philippe I Nautilus for Ladies Jaeger-LeCoultre I Reverso Squadra Lady Bulgari I Allegra Jewelry Collection Audemars Piguet I Now Available at Time Center
PREMIUM I CONTENT
12
20
COVER STORY Omega Portrait Of Beauty
Cover Story
12 Omega Portrait of Beauty
_________________________________ WATCHES PATEK PHILIPPE
20 Nautilus for Ladies
AUDEMARS PIGUET
26 Jules Audemars Selfwinding Chronograph
ULYSSE NARDIN
30 Lady Diver Starry Night
JAEGER-LeCOULTRE
32 Reverso Squadra Lady; A Multi-faceted Feminine Universe
BREGUET
38 Marine Royale 5847 Patek Philippe Nautilus for Ladies
8 I PREMIUM - Summer 2009
BULGARI 40 Sotirio Bulgari Collection
PREMIUM I CONTENT 26
GLASHUTTE
44 Lady Serenade Chronograph
DEWITT
46 Répétition Minutes Tourbillon GMT Antipode
GUCCI
48 Marine Chain Collection
Audemars Piguet Selfwinding Chronograph
38
LOUIS ERARD 50 1931 Retrograde a Choreography by Louis Erard
SAINT HONORE
52 Coloseo Luxury of Detail
TISSOT
54 Tissot Classic Prince in Rose Gold From Russia with Love
HAMILTON
56 New Nautical Landmarks
Breguet Marine Royale 5847
44
VICTORINOX SWISS ARMY 58 Alliance Chrono Lady
CITIZEN
60 Eco-Drive Super Chronograph 1000 (Calibre U700/U706)
MOVADO
64 Sapphire Synergy
CERRUTI 1881 Glashutte Lady Serenade Chronograph
66 The New Stella Collection
BOSS
64
68 Streamlined Design and A High Performance 69 Rugged Good Looks and A Reliable Temperament
SWATCH
70 Swatch Takes Free Run To Future With New Chrono Plastic Collection Models
Movado Sapphire Synergy
10 I PREMIUM - Summer 2009
Abdoun Mall 06 59 21 601
Aqaba 03 20 60 025
City Mall Down Town Jabal Al Hussein Mecca Mall Shmeisani Sweifieh 06 58 66 973 06 46 23 897 06 56 73 453 06 55 40 151 06 56 83 868 06 58 17 575
PREMIUM I CONTENT
_________________________________ JEWERLY
78
BULGARI
78 Allegra 82 Charms
AUDEMARS PIGUET
84 Millenary Précieuse Collection
POMELLATO
Bulgari Allegra Collection
86
86 Tabou Collection 88 Ming
KAYALI JEWELRY
90 Bloom Jewelry now at Kayali Jewelry
___________________________ PREMUIM NEWS 94 96 Pomellato Tabou Collection
100
100 102 103 104 105 106 107
Houston, We Have A News Conference: The Original Space Cowboys Come To Basel “Between eternity and history” 1884-2009 125 Years of Italian Jewels Diane Kruger in Cannes for the Inauguration of The New Jaeger-LeCoultre Boutique Audemars Piguet Supports Rookie Sébastien Buemi, a rising star in Formula 1 Audemars Piguet Now Available at Time Center Time Center and Beat FM 102.5 Celebrate Father’s Day; Hussam Hajj wins the JD 1,000 Time Center voucher Tissot Sponsors UEFA Championship League Finals Ready for Some Serious Bling? Kayali Jewelry’s Annual Diamond Festival Begins July 1, For The 6th Year in a Row! Kayali Jewelry Presents Wedding Bonanza Winners with a Lavish Diamond Wedding Set
Who’s Wearing What?
108 Black Iris Festival 112 Books@cafe 116 Dubliners Premium News Diane Kruger in Cannes for the inauguration of the new Jaeger-LeCoultre Boutique
12 I PREMIUM - Summer 2009
_______________________________ INTERVIEW
120 5 Questions With Nidal Eid at Time Center
PREMIUM I WELCOME LETTER
S
ummer time is just around the corner, and we at Premium couldn’t be more ready for the amazing summer weather in Amman. I’m sure we will all have many social engagements coming up, where the hottest new trends will be present, and so, as you expect from Premium, in this issue we bring you the latest watch and jewelry collections and trends to prepare you for a festive summer. In addition to the latest watches and jewelry collections, in this summer issue of Premium Magazine we’ve also featured watches that transcend any trend and are pieces that you will want to wear now and forever, such as the Patek Philippe Nautilus for ladies and the Audemar Piaget’s Selfwinding Chronograph, and don’t miss our cover story with Nicole Kidman and her choice of watches from Omega.
EDITOR IN CHIEF DINA MAHMOUD
MANAGING DIRECTOR AMMAR ABU GOURA
PUBLISHED BY: AL MAJAL AGENCY P.O.Box 630 Amman, 11118 Jordan
Besides this great content, this issue of Premium includes great news stories like Bulgari celebrating 125 years in Rome, Jaeger LeCoultre at the Cannes Film Festival and much more; this really is an exciting issue of Premium. So go ahead and dive right in, we’re sure you’ll enjoy reading this issue as much as we enjoyed assembling it with you in mind.
ADVERTISING INQUIRIES TELFAX: +962 6 553 00 47
Email: premiummagazine@almajalagency.com
PRINTED AT: NATIONAL PRINTING PRESS
14 I PREMIUM - Spring 2009
PREMIUM I COVER STORY
Nicole Kidman – Actress
16 I PREMIUM - Summer 2009
PREMIUM I COVER STORY
Portrait Of Beauty
N
icole Kidman lends her outstanding talent and presence to the Planet Ocean ‘Jewelry’ timepieces – technical wonders designed as much for deep sea exploration as red-carpet appearances. By Avril Groom. Photograph by Camilla Åkrans. When one of the world’s most stylish women falls in love with a particular watch model, then you know this design is truly something special. Actress Nicole Kidman, one of People magazine’s fifty most beautiful people in the world and a stunning ambassador for Omega watches, was so enamored of the new Planet Ocean ‘Jewelry’ CoAxial chronograph when wearing it for a recent shoot that she didn’t want to take it off afterwards. But that was just the prototype, and now she is keenly awaiting the delivery of one of the first examples of this fabulous new model.
The Planet Ocean ‘Jewelry’ Co-Axial chronograph and chronometers take Omega in more than one exciting new direction. Part of the Seamaster family, they are fully functional diver’s watches with all of the technical prowess implied by Omega’s experience making diver’s watches since the 1940s, including water resistance to 600 meters (2000 feet), a unidirectional rotating bezel and a helium-release valve to reduce the pressure. But they are also luxuriantly diamondset, with painstaking craft worthy of the best Jewelry watches. They look immensely suave and sophisticated at the most glamorous of evening events, worn on the cuff of a dress shirt or with a gorgeous gown. For, as befits a watch which transcends so many limits, the Planet Ocean ‘Jewelry’ watch was designed with neither men nor women specifically in mind but is for anyone taken by its fancy.
Omega’s designers have set out to make a watch that truly breaks boundaries. It is a top quality diver’s watch that will probably never be used for diving, but is a stunning talking point, a watch to be seen in. This is helping to set a new trend of diver’s watches as Jewelry, an area where only a few watch companies have gone but more will surely follow. Nowadays people don’t ask whether a watch is designed for a man or a woman. In 2004, when the Seamaster Planet Ocean range was first launched, its large sizes – 45.5 mm and 42 mm – seemed very masculine, but now women love large-sized watches. So the new model can appeal equally to a woman who wants a large, glamorous watch, or to the increasing number of men who want diamond watches. At the original Seamaster Planet Ocean 2004 launch, the watch was featured in steel with a black or orange bezel. The latter became a
17 I PREMIUM - Summer 2009
PREMIUM I COVER STORY Seamaster Planet Ocean “Jewelry” Collection Chronograph and chronometer Co-Axial escapement Self winding movement 45.5mm stainless steel bezel with 45 diamonds totaling 2.65 carats Black Alligator strap with stainless steel cold over clasp
18 I PREMIUM - Summer 2009
PREMIUM I COVER STORY
Seamaster Planet Ocean “Jewelry” Collection Chronometer Co-Axial escapement Self winding movement 45.5mm stainless steel bezel with 45 diamonds totaling 2.65 carats Black Alligator strap with stainless steel cold over clasp
cult model, setting a color trend for sports watches that still persists. The Seamaster Planet Ocean ‘Jewelry’ Collection represents a radical departure, one which has an equally bright future. There are two models, both with Omega’s legendary Co-Axial escapement, self-winding movements and COSC certification. Both have a brushed stainless steel case and a scratchresistant sapphire crystal that is anti-reflective on both sides. And both feature a screw-in caseback stamped with the Seahorse medallion. The dials are lacquered
black with applied Arabic numerals. They feature the Omega name and logo and indexes and hands coated with white Super-LumiNova. The integrated black alligator strap is fitted with a polished stainless steel fold-over clasp. The chronograph, at 45.5 mm, has a sporty air, despite its bezel of 45 sizeable diamonds totalling 2.65 carats. It has a small seconds counter at 9 o’clock, a 30-minute recorder at 3 and a 12-hour recorder at 6, with a small date window at 4:30. The sleek, elegant chronometer comes in 45.5 mm
19 I PREMIUM - Summer 2009
PREMIUM I COVER STORY
Seamaster Planet Ocean “Jewelry” Collection Chronograph Screw-in caseback stamped with the Seahorse medallion
20 I PREMIUM - Summer 2009
PREMIUM I COVER STORY and 42 mm diameters, the latter with 45 slightly smaller diamonds totalling 1.73 carats. All models have a black triangular dive minute marker with white Super-LumiNova dot, at 12 o’clock. The Planet Ocean ‘Jewelry’ is not only one of Omega’s most striking and original timepieces, but also one of their most versatile and innovative models.
NICOLE KIDMAN That one of Hollywood’s most respected and talented actresses has accepted the call to become a Brand Ambassador for Omega is a testament to the watches’ quality and beauty. The tall, slender Australian has a powerful screen image that has a great synergy with Omega’s iconic style. She has been working with the
company for four years, appearing in Omega advertising campaigns. Nicole was born in Hawaii in 1967 while her distinguished medical researcher father was working there, so perhaps Hollywood was her natural eventual home, though she started as an actress in her native Sydney, starring with Sam Neill in the well-received Dead Calm (1989) and even, as a teenage actress, receiving praise from director Jane Campion, who later cast her in Portrait of a Lady (1996). She met her first husband, Tom Cruise, on the set of Days of Thunder (1990) but her US breakthrough role was in the comedy To Die For (1995). She was nominated for an Oscar for her role in Moulin Rouge (2001) and received one as best actress for The Hours (2002) – the first Australian to do so. She also loves
appearing in art-house movies like Dogville, The Human Stain and Birth. Nicole is the mother of two adopted children from her previous marriage with Tom Cruise. In 2006 she married country singer Keith Urban and recently had a daughter, Sunday Rose. She revels in being over forty, claiming that young actresses don’t have enough emotional baggage to be convincing. -“There’s something very beautiful about being a mature woman”, she has said. www.omegawatches.com
Seamaster Planet Ocean “Jewelry” Collection Chronometer Co-Axial escapement Self winding movement 45.5mm rose gold bezel with 45 diamonds totaling 2.65 carats White Alligator strap with stainless steel cold over clasp
21 I PREMIUM - Summer 2009
PREMIUM I WATCHES
PREMIUM I WATCHES
Nautilus for Ladies
A
fter the extremely successful relaunch of the Nautilus men’s collection in the fall of 2006, the Geneva workshops are finally presenting the new Nautilus ladies’ line. Its new models exhibit the same technical modifications and retouched design elements as the men’s watches, but in a size and with stylistic refinements that add irresistible feminine charm to the innate casual elegance of the Nautilus collection. The new ladies’ Nautilus models are available in white or rose gold with precious diamonds (Ref. 7010/1) or with a satin-finished bezel (Ref. 7011/1).
24 I PREMIUM - Summer 2009
Ref 7010/1 Quartz Movement with date Caliber E 23 S C Rose gold Case set with 46 diamonds Anthracite grey dial Water resitant to 60m
PREMIUM I WATCHES
Ref 7010/1 Quartz Movement with date Caliber E 23 S C White or rose gold Case set with 46 diamonds White dial Water resitant to 60m
25 I PREMIUM - Summer 2009
PREMIUM I WATCHES Launched in 1976, the Nautilus became a wildly popular “enfant terrible” in the category of casually elegant watches, setting itself apart with an unconventional portholeinspired design and a rounded octagonal bezel. Introduced in 1981, the Ref. 3800 midsize model with the 37.5-mm case was soon seen more and more frequently on feminine wrists as well, so a year later, Patek Philippe presented the Ref. 4700, a 28.5-mm version styled explicitly for ladies. Thus, it is only natural that the successful redesign of the men’s Nautilus on the occasion of the collection’s 30-year anniversary in the fall of 2006 is now being followed by a completely new ladies’ Nautilus line. It interprets the technical and stylistic evolution of the prominent men’s watch with feminine aplomb.
Casual elegance in 18K gold The new ladies’ Nautilus comes exclusively in 18K white or rose gold. The three-part case, now with a diameter of 32 mm, is one of its new features, offering the same legendary ruggedness as the original monocoque; it is water-resistant to 60 meters. The ingenious porthole mechanism of the Nautilus case that firmly secures the bezel on the caseband remains unchanged. But the previously straight hinges are now gently rounded as in the new men’s Nautilus models,
following the curvature of the bezel. This evolution in design and harmony produces a new level of timeless elegance. The bracelet was also refined and reproportioned to complement the latest case formats. It seamlessly extends the contour of the case and gradually tapers into a fold-over clasp that assures a comfortable yet secure fit. Thanks to a new finish, the bracelet now feels even softer. As in the original version, the outer links feature a glowing matt satin finish while the center links are polished to a brilliant sheen.
Feminine luster: with or without diamonds The new Nautilus ladies’ models in white or rose gold are available in versions with or without diamonds. The bezel of the Ref. 7011/1 without diamonds projects the traditional Nautilus look with a vertical satin finish on the top side and mirror-polished flanks. The same matt/shine contrast is repeated on the case flank, the lugs, and the bracelet. In place of the satin finish, the bezel of the Ref. 7010/1 exhibits a scintillating wreath of 46 flawless Top Wesselton round diamonds totaling about 0.73 ct. They reflect Ref 7011/1 Quartz movement with date Caliber E 23 S C Anthracite gray dial Rose gold Water resistant to 60m
26 I PREMIUM - Summer 2009
PREMIUM I WATCHES
27 I PREMIUM - Summer 2009
PREMIUM I WATCHES
sunshine - or the limelight - with incomparable fire. Whether in silvery white or charcoal gray, the dials are styled to radiate casual elegance. Framed by a discreet minute scale, the center is embossed with the horizontal signature pattern of the Nautilus collection. The periphery is formed by 10 baton hour markers as well as the Arabic numeral 12; all of these 18K gold appliques have a luminescent coating for excellent legibility even in total darkness. Striking signature elements, the new, slightly widened baton-style hour and minute hands were designed expressly for the ladies’ Nautilus. The watch also has a sweep seconds hand and an aperture date at 3 o’clock.
Casual elegance with quartz precision Patek Philippe’s new Nautilus for ladies is powered by the caliber E 23 SC quartz movement. This manufacture movement is crafted
28 I PREMIUM - Summer 2009
in the workshops in Geneva; its mechanical parts, such as wheels, arbors, and levers, are made with the same dedication to care lavished on the mechanical movements signed by Patek Philippe. With its gentle redesign, distinctive silhouette in precious yet resilient gold versions, and choice of bezels with a suave satin finish or glistening diamonds, Patek Philippe’s reworked Nautilus for ladies establishes a new norm that will endure for generations. It represents a model of casual elegance and feminine panache that will endure for generations.
The launch of the new ladies’ Nautilus collection begins this spring and will be supported by a worldwide campaign introducing a new ad as part of the ongoing global “Begin an enduring love affair” ladies’ campaign. The new campaign positions the world famous ladies’ Nautilus as the quintessential casually elegant watch for every day. In a visual captured by globally acclaimed fashion photographer Michael Thompson, the ad features a confident, elegant woman on a speeding yacht, a metaphorical reference to water as the realm of the Nautilus.
To accent the launch of the new Nautilus collection for ladies, Patek Philippe also created two finger rings inspired by the design of the Nautilus’ octagonal bezel.
www.patekphilippe.com
One ring is set with 60, the other with 48 flawless Top Wesselton diamonds. Both rings are available in white or rose gold. To underscore their alliance with the collection, they display an engraved “Patek Philippe Nautilus” inscription.
PREMIUM I WATCHES
Ref 7011/1 Quartz movement with date Caliber E 23 S C Anthracite gray dial Rose gold Water resistant to 60m
29 I PREMIUM - Summer 2009
PREMIUM I WATCHES
Jules Audemars Selfwinding Chronograph 30 I PREMIUM - Summer 2009
PREMIUM I WATCHES
T
he first manned lunar landing on the 20th of July, 1969 was the greatest, most dramatic scientific achievement in human history. When Neil Armstrong and Buzz Aldrin stepped onto the moon’s surface at 02:56 GMT on the 21st of July, Aldrin was wearing his OMEGA Speedmaster and a legend was born. An interesting footnote: the electronic timing system on the Lunar Module was not functioning correctly so Armstrong had left his watch aboard as a reliable backup. The very first chronographs were equipped with a hand that actually placed a drop of ink on the dial, thus providing a material indication of the measured time. Later on, daring drivers and bold athletes adopted them as indispensable instruments for measuring their accomplishments. Today, the chronograph represents far more than just a valuable professional tool. If people were asked to quote just one single complication among mechanical watches, the chronograph would doubtless be mentioned. This function is riding an unbroken wave of enthusiasm. Whether for calculating a 100-metre sprint or a Formula 1 race, it expresses sporting excellence imbued with passion and precision.
Jules Audemars selfwinding chronograph Reference 26100OR.OO.D088CR.01 Calibre: exclusive AP 3124/3841, selfwinding Over 60-hour power reserve 18-carat pink gold case Diameter 41 mm White-lacquered dial “Large square-scale” hand-sewn brown crocodile leather strap 18-carat pink gold AP folding clasp Water-resistance: 20 m
What if it also served to “give” us time instead of taking it away from us? And if it enabled us to fully appreciate each second of the time at our disposal. This wishful thinking springs to vivid life in the Jules Audemars selfwinding chronograph, an
31 I PREMIUM - Summer 2009
PREMIUM I WATCHES
Jules Audemars selfwinding chronograph Reference 26100BC.OO.D002CR.01 Calibre exclusive AP 3124/3841, selfwinding Over 60-hour power reserve 18-carat white gold case Diameter 41 mm Offwhite-lacquered dial “Large square-scale” hand-sewn brown crocodile leather strap 18-carat white gold AP folding clasp Water-resistance: 20 m
32 I PREMIUM - Summer 2009
PREMIUM I WATCHES
eloquent symbol of time regained. Pervaded by the characteristic freespirited attitude of contemporary design, the style of the dial is inspired by the past and allows us to relive an entire era. The numerals conducive to optimal readability; the elegant leafshaped hands; the chronograph seconds hand featuring a hollowed counterweight; the minute track with its red indications surrounded by a tachometric scale; the presence of two horizontally aligned small seconds and 30-minute counters; the entire range of details are arranged with infinite subtlety and elegance.
opt for the model combining an eggshell-colored dial with a white gold case and black crocodile leather strap. In both cases, the sapphire crystal serves to admire both the movement and the finishing, including the particular care lavished on the gold oscillating weight. Proudly bearing the family crests of the Audemars Piguet families, the latter adds a truly distinguished signature touch to this exclusive movement. www.audemarspiguet .com
Instead of the white dial matched with a pink gold case and brown crocodile leather strap, retro enthusiasts will be tempted to
33 I PREMIUM - Summer 2009
PREMIUM I WATCHES
Movement UN-810 Power reserve approximately 42 hours Winding self-winding Functions center hour and minute hand, date positioned at 6 o’clock Case 18 ct rose gold Crown screw down security crown Diameter 40 mm Black dial set with 27 diamonds Water-resistance 100 m Crystal anti reflective sapphire crystal Case back open case back with sapphire crystal Black rubber strap
Lady Diver Starry Night 34 I PREMIUM - Summer 2009
PREMIUM I WATCHES Movement UN-810 Power reserve approximately 42 hours Winding self-winding Functions center hour and minute hand, date positioned at 6 o’clock Case 18 ct rose gold Crown screw down security crown Diameter 40 mm White dial set with 27 diamonds Water-resistance 100 m Crystal anti reflective sapphire crystal Case back open case back with sapphire crystal White rubber strap
U
lysse Nardin introduces the Starry Night, a contemporary stylish timepiece for those ladies who prefer to lead the way. At the end of a busy day at work or play while sporting the LADY DIVER, evening approaches‌ the moon appears on the
distant horizon and cocktail hour nears. The Lady Diver Starry Night transforms itself into a timepiece of jewelry perfectly suitable for any occasion. With a self-winding movement the diamond set rotor in 22 ct gold
is visible through an exhibition case back. Available in 18 ct rose gold in two dial combinations with diamonds, these hand-crafted timepieces are produced to last! www.ulysse-nardin.com
35 I PREMIUM - Summer 2009
PREMIUM I WATCHES
Reverso Squadra Lady a multi-faceted feminine universe
T
wo years after the advent of the Reverso Squadra for men, JaegerLeCoultre presents a collection dedicated to women. The boldly determined appearance of the Reverso Squadra Lady reflects a multi-faceted feminine universe: two faces, a fast and clever strap-change system, a stunning array of materials, a classic design and the sparkle of diamonds. Equipped with the latest generation of JaegerLeCoultre movements, these models combine the signature Reverso Squadra features with a degree of refinement reserved exclusively for feminine wrists.
Reverso Squadra Lady – the many faces of an obvious choice Reverso Squadra Lady Automatic Reference 704 84 20 Mechanical automatic movement Jaeger LeCoultre Calibre 966, Silver-coloured “Square Style” dial with central guilloché motif Reversible case, Reverso Squadra Lady size in steel Water-resistant to 50 metres White alligator leather strap with steel folding clasp
36 I PREMIUM - Summer 2009
Jaeger-LeCoultre wanted to offer women a Reverso Squadra collection embodying the fundamentals of the iconic Reverso and its unique swivel, while also bearing the distinctive characteristics of the Reverso Squadra line: a square case and resolute character, along with a powerful and immediately
PREMIUM I WATCHES recognizable design. Designers, watchmakers and engineers set to work on creating a line perfectly tailored to the specific demands of women fully prepared to use masculine “weapons of mass seduction”. Nonetheless, they soon realized that a single model could barely hope to satisfy such a broad spectrum of expectations. This naturally led to the decision to offer two lines with two case sizes: a small size intended to delicately but firmly match the typical feminine way of wearing a watch; and a more generously proportioned model that will appeal to women wishing to sport a watch that catches the eye at first glance. The aesthetics of the Reverso Squadra Lady dial are imbued with a rich diversity: straight transferred numerals standing out against a silver-colored dial base in order to preserve the sporting sprit of the Reverso Squadra; or numerals with an original geometry, set against a sunburst guilloché motif and underscored by two rows of diamonds allying a taste for performance with the secret aspirations of the feminine heart, driven by the conviction that only the sparkle of stones is worthy to illuminate the passing of time. And since the Grande Maison in the Vallée de Joux wishes to provide women fascinated by the Reverso Squadra with a comprehensive range of refined models, each version comes in a broad variety of materials, featuring a number of variations on a theme in yellow gold, pink gold or steel, either polished or exquisitely adorned with diamonds.
37 I PREMIUM - Summer 2009
PREMIUM I WATCHES
38 I PREMIUM - Summer 2009
PREMIUM I WATCHES
Reverso Squadra Lady Duetto Since each Reverso Squadra is first and foremost a swivel watch, how could the makers deprive the new collection of the fabulous Duetto concept, which simultaneously reveals two faces of time? The principle is the same as ever, with one face set with diamonds and featuring a date display and an exquisite day/ night disc adorned with sun and star symbols. The back, which is devoted to a straightforward hour and minute display, also pays tribute to Jaeger-LeCoultre Calibre 968, through a discreet aperture in the centre of the dial that reveals the movement’s oscillating weight adorned with the “côtes soleillées” motif. Once again, Reverso Squadra enthusiasts will be spoilt for choice, since the new Duetto is available in steel with gem-setting on the back along with white and black dials, or in a pink gold version with gemsetting on both sides, along with white and black dials.
Regal apparel The innovative Reverso Squadra Lady is also distinguished by its novel interchangeable strap system. This clever device enables one to change strap in a flash without any tool whatsoever. Thus, when changing out of daywear
Reverso Squadra Lady Duetto Reference 705 27 20 Mechanical automatic movement Jaeger LeCoultre Calibre 968, 18-carat pink gold dial silver-colored sunray-brushed guilloché front and black back with visible oscillating weight adorned with “côtes soleillées” motif Reversible case, Reverso Squadra Lady size in 18-carat pink gold 75 full-cut F-G Top Wesselton VVS 1 diamonds (approximately 1.20 carats) Interchangeable articulated rubber strap in white and black with folding clasp in 18-carat pink gold
39 I PREMIUM - Summer 2009
PREMIUM I WATCHES The pink gold version of the Reverso Squadra Lady Duetto associates the glowing precious metal with a black leather or rubber strap. On the steel version, white is the keynote for the leather straps, or white rubber strap. In the other versions, yellow gold and steel are married with white leather or rubber. This vast array of choices, colours and materials gives rise to fascinating matches such as steel and diamonds or pink gold and leather, forming a whirling carousel of happy whims and fancies. The Reverso Squadra is thus successfully interpreted in the feminine mode while betraying nothing of its masculine and sporting roots.
Reverso Squadra Lady Automatic Reference 704 81 20 Mechanical automatic movement Jaeger LeCoultre Calibre 966, Silver-coloured “Square Style” dial with central guilloché motif Reversible case, Reverso Squadra Lady size in steel Water-resistant to 50 metres Steel bracelet with steel folding clasp
40 I PREMIUM - Summer 2009
for a smarter evening look, it becomes as easy as anything to remove the practical articulated rubber strap and replace it with an elegant leather strap. This gesture will soon become as familiar to the lucky owner of a Reverso Squadra as swiveling the case to reveal the gem-set face, as the stars begin to twinkle in the sky above.
It is as practical as ever and well suited to life’s many circumstances thanks to its clarity, its reliability and its sturdiness. Indeed, choosing the Reverso Squadra betokens a bold determination to wear a sporting watch with a highly distinctive style as well as genuine technical and horological substance. Women now also speak men’s language. Their exclusive preserve remains a unique aura of elegance imbued with unmistakable refinement, but they now also share the masculine prerogatives of strength and boldness.
Reverso Squadra Lady Set with 36 diamonds, the case of this appealing model is ideally suited to feminine wrists, as are its numerals featuring a refined and original geometrical design.
PREMIUM I WATCHES
A second face on the back is dedicated to engraving, providing a chance to make each watch a truly personalized gem. This model is fitted with a quick and clever strapchange system. Quartz movement, Jaeger-LeCoultre Calibre 657
silver-coloured dial with a guilloché centre is faithful to the spirit of the Reverso Squadra. The back provides a space intended for a personalised engraving. Quartz movement, Jaeger-LeCoultre Calibre 657
Reverso Squadra Classic
Reverso Squadra Lady Automatic
The reversible case of this harmoniously proportioned model features bold square lines. Its
This model is graced with a silvercoloured and guilloché dial vividly reflecting the Reverso Squadra
spirit. The date indication is cleverly inserted into the 6 o’clock numeral, while the transparent case-back enables one to admire the intricate mechanisms of time. Its quick and clever strap-change system enables it to switch outfit at will. Mechanical automatic movement, Jaeger-LeCoultre Calibre 966. www.Jaeger-LeCoultre.com
41 I PREMIUM - Summer 2009
PREMIUM I WATCHES
Marine Royale 5847
B
reguet’s Marine collection draws its inspiration from the original designs created by Breguet himself for the French Royal Navy after his 1815 appointment as Horologist to the French Navy. Sturdy in design, Breguet Marine watches have for decades been reputed for their dependable performances. In 2004 Breguet launched a new interpretation of this product line, featuring a markedly more contemporary and sporty but ever elegant
42 I PREMIUM - Summer 2009
design. Following the launch in 2007 of the first tourbillonequipped chronograph with silicon escapement, this year brings a groundbreaking new design: the Marine Royale alarm watch, water-resistant to 300m. Breguet’s Marine Royale 5847 comes with an alarm device that can only delight both amateur divers and aficionados of exceptional complications. Underwater tests confirm that sound travels better through water
than through air. Sound waves require material support and their speed increases with the density of the environment. Sound travels about four times faster under than above water. Furthermore, as the underwater milieu is generally far less noisy than the aerial one, the alarm’s sound is perceived with greater clarity underwater. The alarm setting crown and on-off pushpiece, in gold, are sheathed in rubber for easier handling, adding a further touch of sporty elegance. The watch naturally possesses the usual diver’s-watch features,
PREMIUM I WATCHES REF. 5847BR/32/5ZU Alarm watch water-resistant to 300M. Round Case in 18K rose gold with finely fluted caseband. Sapphire-crystal glass with magnifying lens over the date at 6 o’clock. Diameter: 45 mm 18K pink gold dial Self-winding mechanical movement with alarm mechanism, numbered and signed Breguet. Cal. 519R. 12 lines, 36 jewels. 45-hour power-reserve. Also available in 18K white gold with black rhodium dial as well as with a leather strap.
not least a one-way rotating bezel inscribed with a graduated 20-minute sector. The bezel’s unidirectional rotation is secured by a blocking pawl, visible and located between the two winding crowns on the case flank. Shaped like a wave, it recalls the watch’s essential functions. To improve its legibility even in the murkiest waters, its minute markers and hand along
with the hour hand are coated with white luminous superluminova while the hour and alarm markers glow blue. Represented by a blue triangular pointer at 10 o’clock, the power-reserve indicator is also luminous. Rounding out its attributes, the Marine Royale 5847 possesses a date indicator and a self-winding mechanism. The white gold version
comes with an 18 kt dial with black rhodium finish while the pink gold version features an 18 kt pink gold dial. Both are manually engine-turned with the collection’s dedicated wave pattern. www.brequet.com
43 I PREMIUM - Summer 2009
PREMIUM I WATCHES
Sotirio Bulgari Collection
Sotirio Bulgari 125th Anniversary Edition 18-ct pink gold case
Sotirio Bulgari Date RĂŠtrograde stainless steel case
44 I PREMIUM - Summer 2009
PREMIUM I WATCHES
I
n the mid-19th century, a timeless elegance was born with Sotirio Bulgari.
He sensed the new spirit of his time and, assembling his formidable arsenal of artistic and artisanal skills, left Greece for Corfu and then went on to the recently unified Italy, land of the Grand Tour.
Sotirio Bulgari Date Rétrograde stainless steel case
Driven by his entrepreneurial spirit, he was capable of overcoming challengers and conventions, continuously redefining the concepts of “avant-garde” and “luxury”. On the 125th anniversary of its foundation, Bulgari dedicates a watch to this multicultural trailblazer, businessman and aesthete: a watch as extraordinary as him. The new Sotirio Bulgari features a classic style reinterpreted in a contemporary way. A perfect synthesis of innovative design and manufacturing “savoirfaire; it is distinguished by its sophisticated workmanship and great attention to every detail. The news collection dedicated to this man is Bulgari’s new version of a formal watch, featuring manufacture movements, dials finished with exclusive treatments and a unique design for the case, whose bezel s distinguished by the absence of the Bulgari logo. Expression of Swiss watch making art, Sotirio Bulgari watches are characterized by their exclusive functions and high quality craftsmanship.
45 I PREMIUM - Summer 2009
PREMIUM I WATCHES
The Sotirio Bulgari Tourbillon Quantième Perpétuel is the most evident example of this achievement; fully developed b Bulgari, the BVL 465 Caliver represents a unique fusion of functions; an automatic see through tourbillon and perpetual calendar with an innovative display features double coaxial retrograde hands, offered in a limited edition of 30 pieces. The Sotirio Bulgari Quantième Annuel model, equipped with the BVL 360 Caliber, a manufacture movement enriched by an annual
Sotirio Bulgari Tourbillon Quantième Perpétuel
46 I PREMIUM - Summer 2009
Sotirio Bulgari Date Rétrograde 18-ct pink gold case
PREMIUM I WATCHES calendar function with 225º retrograde date, available in a limited eidition of 250 pieces with an 18 cts pink gold case or in 125 pieces for the version in white gold. Another milestone is settled by the Sotirio Bulgari Date Rétrograde whose 150º retrograde module has been developed and produced by Bulgari. The assortment is further enriched by a special timepiece developed to commemorate the 125th Anniversary; a tribute to the founder that carries his signature on its flip-over back case studied to reveal the movement. This model is offered in three limited editions of 125 pieces each one, realized in pink gold, yellow godl and white gold and equipped with the BVL 250 Caliber with a manufacture movement personalized for Bulgari. Tradition and manufacturing skills are expressed in the Sotirio Bulgari collection, in both technical and aesthetic terms. They give tribute to the firm’s founder, by featuring his signature. www.bulgari.com
Sotirio Bulgari Date Rétrograde 18-ct pink gold case
47 I PREMIUM - Summer 2009
PREMIUM I WATCHES
Lady Serenade Chronograph
Lady Seranade Chronograph Ref. 39-34-13-12-34 Caliber 39-34 38 mm polished stainless steel case Bezel ringed with 54 TW-if brilliantcut diamonds (total weight approx. 1.17 ct) Power reserve 40 hours Black galvanized dial Stainless steel bracelet
48 I PREMIUM - Summer 2009
PREMIUM I WATCHES
A Pleasing Sense of Time The 38 mm polished stainless steel case is framed by a bezel ringed with 54 TW-if brilliant-cut diamonds (total weight approx. 1.17 ct), adding a touch of luxury to the Lady Serenade Chronograph. The sunburst decoration creates magnificently lustrous reflections on the black galvanized dial. Polished Roman numerals mark the 12 and 6 o’clock positions on the dial, while applied stainless steel markers illustrate the divisions of the other hours. Shining silver threads surround the minute counter at 9 o’clock and the running subsidiary seconds at 3 o’clock, highlighting them clearly on the dial. The crown is consciously playful, embellished as it is with a brilliant-cut diamond. The latest variation of the Lady Serenade Chronograph is a picture of suppleness with its cool, shining, patented stainless steel bracelet that feels especially pleasant on the wrist. Its satin-finished, polished links take their cue from the feminine curves of the case, allowing the sporty timepiece to emerge as a perfectly formed whole. The scratchproof sapphire crystal case back allows an unobstructed view of the inner workings of this light and airy chronograph. Manufacture Caliber 39-34, with a power reserve of 40 hours, ensures precise time measurement. Outfitted with all the traditional elements belonging to Glashütte’s art of watchmaking such as a swan-neck fine adjustment, a three-quarter plate, Glashütte
Lady Seranade Chronograph Ref. 39-34-13-12-04 Caliber 39-34 38 mm polished stainless steel case Bezel ringed with 54 TW-if brilliant-cut diamonds (total weight approx. 1.17 ct) Power reserve 40 hours Black galvanized dial Black alligator strap
ribbing and double sunburst decorations, this movement once again reveals the depth of Glashütte Original’s horological know-how. The Lady Serenade Collection was unveiled by the Glashütte Original manufactory in 2007. In creating the collection, designers wanted to
capture the sensitivity of women and enter into their emotional world. Model variations of these new timepieces are expressions of feminine elegance that match any wardrobe: from casual and sporty through formal business dress and all the way to stylish eveningwear. www.glashutte.com
49 I PREMIUM - Summer 2009
PREMIUM I WATCHES
Répétition Minutes Tourbillon Gmt Antipode
A
t Baselworld 2009, DeWitt presented a world-first viewing of the Répétition Minutes Tourbillon GMT Antipode, an exceptional twin-faced model housing the latest technological breakthroughs of 21st century Haute Horlogerie within an elegantly sophisticated case. Passionately dedicated to the exceptional, the DeWitt masterwatchmakers have consistently striven to demonstrate the horological excellence of the Geneva-based Brand. This mastery of hand craftsmanship traditions is now magnificently illustrated in the Répétition Minutes Tourbillon GMT Antipode, an extremely original model in both technical and aesthetic respects. This new model is equipped with an extremely inventive multicomplication movement offering a masterly demonstration of the Brand’s impressive creativity. Whereas most complications operate on separate movements, the Répétition Minutes Tourbillon GMT Antipode reveals three
50 I PREMIUM - Summer 2009
PREMIUM I WATCHES
Répétition Minutes Tourbillon GMT Antipode Tourbillon, minute repeater & tourbillon complications Titanium and white gold case Rubber and titanium strap
extreme complications within a single fully integrated movement. The Tourbillon, minute repeater and GMT mechanisms may be admired on the two articulated sides of this highly exclusive timepiece. Fitted around a dedicated axle, the twin-faced case of the Répétition Minutes Tourbillon GMT Antipode pivots a full 360° by lateral rotation activated by pressing the watch lugs at 12 and 6 o’clock, which releases the case by pushing it back against the central axle. The tourbillon carriage appears on the front of the timepiece, alongside the local hour and minute indications and the minute
repeater. On this side, the local time alarm is triggered by a pushpiece located at 9 o’clock on the case. The second side of the model features the GMT function along with the hour and minutes in the second time zone. The latter is set to time by means of a corrector positioned at 1 o’clock. The minute repeater mechanism may be activated at any time, whichever side is visible, while its actual chime is inseparably linked to local time. Representing the culmination of years of technological development, the Répétition
Minutes Tourbillon GMT Antipode exudes a distinctive and powerful masculine presence in harmony with the finest traditions of hand crafted horology. Composed of titanium and white gold and framed by substantial openworked lugs, the case is enhanced by an inward-facing bezel, while the DeWitt signature imperial columns face outwards. This highly original design endows the Répétition Minutes Tourbillon GMT Antipode with a face radiating admirable nobility and depth. A perfect blend of tradition and modernity. www.dewitt.com
51 I PREMIUM - Summer 2009
PREMIUM I WATCHES
MARINA CHAIN COLLECTION
Gold & Enamel Ref. YA121513 Movement Ronda 751/H1 18KT yellow gold case and 24 diamonds, total 0.4ct Black lacquered dial 18KT yellow gold and black enamel bangle 18KT yellow gold clasp Water resistant to 30 meters
T
he marina chain, a famous Gucci symbol adorning accessories and jewelry is now celebrated with a new collection of stylish timepieces whose design features the highly iconic anchor chain sign.
52 I PREMIUM - Summer 2009
With its rounded links, this unmistakable signature punctuates the smooth bracelet, embracing the oval case and finishing with a clasp shaped like a leather belt buckle. The marina chain motif was inspired in the 1960s by the world of
yachting, another favorite pastime of the Florentine clientele of Guccio Gucci. The Marina Chain watch, introduced at the 2009 Spring Summer Gucci Women’s Cruise fashion show, is available in two sizes and a rich
PREMIUM I WATCHES Steel & Steel Ref. YA121503 Movement Ronda 751/H1 Stainless steel case Black lacquered with 3 diamonds indexes dial Stainless steel bangle Stainless steel clasp Water resistant to 30 meters
Steel & Gold Ref. YA121509 Movement Ronda 751/H1 Stainless steel case Black lacquered dial Stainless steel and 18KT yellow gold bangle Stainless steel clasp Water resistant to 30 meters
choice of materials: steel, 18kt yellow gold, or a combination of the two for a striking contrast between the reflections of the two metals. An elegant black enamel coating can further accentuate the sophistication of this model, adding a glamorous look to the bangles. Sparkling diamonds can also elegantly adorn the black lacquered or white mother of pearl dial, the case or the bangle. Distinctive and modern, the new Marina Chain collection aptly illustrates Frida Giannini’s unique flair for reinventing classic Gucci luxury for today. www.gucci.com
53 I PREMIUM - Summer 2009
PREMIUM I WATCHES
1931 Retrograde a choreography by Louis Erard 44 211 AA 01 Steel Case 51mm Anti-reflective bombed sapphire glass ETA 2824 with complication Dubois DĂŠpraz 9000 Day / Date / Month / Moon Phase Mechanical automatic Silver dial Croco imitation strap
N
ew movement, new complication. The 1931 Retrograde, latest model in the 1931 Collection, is a truly eye-catching timepiece,
54 I PREMIUM - Summer 2009
thanks to the impressive ballet performed on its dial. One hand reads the retrograde date, another springs back when it reaches the extremity of the
curve of the power reserve, while a disc turns graciously in its day-counter frame.
PREMIUM I WATCHES Enclosed in the midst of this sumptuous choreography is an ETA 2892/9094 movement with a Soprod complication that brilliantly captures the spirit of Haute Horlogerie at affordable prices dear to Louis Erard.
82 210 AA 01 Steel Case 51mm Anti-reflective bombed sapphire glass ETA 2892 with TT651 modul Big date / GMT Mechanical automatic Silver dial Croco imitation strap
An innovative movement, skilfully presented, is revealed through the transparent caseback. This is a watch that combines grace and power to perfection, as illustrated by its large 44mm case, wide middle, vigorous guilloché work on the dial, and the sporty red of some of the display elements. With this new creation, destined to become one of the showpieces of the 1931 Collection, Louis Erard has demonstrated its talent for transforming what might have appeared as a delicate situation – the small number of mechanical movements – into a real asset: a first-class timepiece that will appeal to the most demanding of watch lovers. www.louiserard.com
55 I PREMIUM - Summer 2009
PREMIUM I WATCHES
Coloseo Luxury of detail
L
uxury of detail - a potential motto for the new Coloseo.
The idea governing the new Coloseo is the association of opposites: a classical round shape spiced up with fine ingredients lacquer, mother-of-pearl, diamonds and onyx. Lacquer, firstly. The watch gains a strong identity from the small trapezoid partitioned off areas of enamelling spread across the bezel. The white lacquer illuminates the bezel with its finest reflections. Then mother-of-pearl. It magnifies the refined design of the dial, with an “open” date aperture providing an elegant contrast. Located at 3 o’clock, the diamonds form an original off-centre pavé which emphasises the unexpected design of the crown protector. Like icing on a cake, the crown is topped with black onyx for a perfect finish. Different models of Coloseo are available: deep black or white mother-of-pearl dial, with or without inset diamonds, all on a leather or metal strap.
56 I PREMIUM - Summer 2009
The new star of sport-chic ladies’ watches is born! www.saint-honore-paris.com
Stainless steel case, white lacquered bezel Crown protector set with 21 diamonds (0.12 ct) Crown is topped with black onyx Quartz movement White mother of pearl dial, set with 12 diamonds (0.07 ct) Water resistant to 30 m White leather strap on deploying buckle SWISS MADE
PREMIUM I WATCHES
Swiss made movement Mecaline 7 ¾ ETA 2660 17 jewels Water resistant to 30 meters / 10 ATM Hesalite glass 18 carat solid rose gold case with or without diamonds Silver dial with 165 diamonds on the case 1.08 carat Top Wesselton vvs or black dial with 61 diamonds on the case 0.4 carat Top Wesselton vvs
Tissot Classic Prince
T
in Rose Gold From Russia With Love
hree new Tissot Classic Prince timepieces share memories of an arduous journey between Russia and Le Locle, Switzerland in 1917. A wristwatch sold to an important diplomat in Russia in 1916 and sent to Tissot for
58 I PREMIUM - Summer 2009
maintenance and safekeeping at the outbreak of the revolution a year later, inspires today’s range. The contemporary Tissot Classic Prince watches vividly recreate Art Deco style, integrating 18 carat rose gold
and a mechanical movement protected by a screw-down case. These new Tissot Classic Prince limited editions have all it takes to turn into tomorrow’s treasures.
PREMIUM I WATCHES
A memorable design journey The solid gold, rectangular case of the three new watches adopts the same ‘banana’ shape as their famous ancestor, now safely housed in the Tissot museum in Le Locle. It curves around the wrist, mirroring the soft contours. The Art Deco theme embraces both the lines of the watch and the design of the swirling numbers, with their varying size cleverly fitting them into the dimensions of the slim, rectangular dial. A historical Tissot logo on the dial and delicate bleuté hands add touches of romantic nostalgia. Ensuring the seal of modernity, the new Tissot Classic Prince contains a Swiss made 17-jewel mechanical movement and is water resistant to a depth of 30 metres (100 feet).
Variations on a classical theme The Tissot Classic Prince Diamonds frames a silver-coloured dial with 165 diamonds of 1.08 carat Top Wesselton vvs quality. Completing the classical trio is a Tissot Classic Prince with a black dial with or without diamonds. All models are attached securely to the wrist by a genuine crocodile leather strap in an up-to-the-minute shade of chocolate brown and with a stylish folding buckle. A finely textured crown represents a common signature of elegance on the watches. The new timepieces magically recapture the mood of a bygone age, in family heirlooms of the future. www.tissot.com
59 I PREMIUM - Summer 2009
PREMIUM I WATCHES
New Nautical Landmarks
H
amilton is taking its American Classic collection on an exciting voyage with the brand new Seaview family of timepieces. The first two landmarks in this line of nautical themed watches are the Seaview AutoChrono and the Seaview GMT. The new model Seaview Automatic 46 mm will be launched in 2009. These sophisticated watches get themselves on the map by means of intricate design detail and precision functionality. With a choice of materials, from edgy stainless steel to elegant pink gold plating, and colours, there is a watch to suit every situation, on land and at sea.
Seaview AutoChrono The Seaview AutoChrono gives classic sophistication an appealing kick. This turns it into a hero of the present, with its roots in the past, mixing heritage with modernity. Sophistication clearly expresses itself through dials featuring a Côtes de Genève finish, simultaneously reminding of the watch’s nautical theme with their own small waves. The sporty character is strikingly evident in the turning bezel design with its embossed digits and markings
60 I PREMIUM - Summer 2009
resembling the most famous navigational instrument, the compass. Around the bezel, 15-minute intervals, like those used for decompression calculation, are clearly marked. There are three models in the family, each with its own distinctive identity. A pink gold colored version is the flagship of the trio with its intrinsic elegance contrasted with a trendy black rubber strap. This textured black rubber strap can also be teamed with a silvercolored case and black dial, or, to highlight a more classical direction, replaced by a stainless-steel bracelet.
tapered hand extends beyond this ring of cutouts to point to a square display revealing the hour of the selected second time zone on the 24-hour clock. The Seaview GMT is available in exactly the same color combinations as the trio of Seaview AutoChrono models. The Côtes de Genève ondulations enhance silvercolored windows forming two arcs centered on 12 o’clock and 6 o’clock, one integrating the date window, returning the imagination to navigation with its strong resemblance to historical inclinometers, used to measure angles of elevation.
Seaview GMT
Seaview Automatic
The Seaview GMT applies alternative functionality to this elegantly sporty timepiece with its facility to accommodate a second time zone. And since over 70% of the earth’s surface is covered by ocean, thiscapability is particularly useful to nauticallyminded wearers. The GMT function looks like the historical ships’ telegraphs known as chadburns, where the ship’s direction and speed were revealed through a metal barrell surround. The predominantly black dials of the three GMT models present a circle of small windows through which the movement ETA 2893-2 makes regular appearances. A finely
The elegant simplicity of the brand new Seaview automatic 46 mm attracts the eye. The model impresses due to its size and the ingenious blend of materials and hues. The main new feature is the steel PVD gunmetal watchcase, which stresses the masculine feel of the watch. The watchcase with polished details combined with the black dial make the white digits and hands really stand out. Like all Seaview models, the turning outer dial is also gunmetal coloured, as well as the digits and the 15-minute decompression feature, which enhance the “sober” look of the watch. The anthracite leather strap also adds a final touch of
PREMIUM I WATCHES
Seaview AutoChrono Size: 44 mm Material: Stainless steel / Pink gold plated Dial: Color Black Attachments: Black rubber strap / stainless steel bracelet Movement: Automatic 7753 Crystal: Sapphire Water resistance: 100 m
sophistication. Simplicity is also a watchword on the model with a stainless steel watchcase with a brown leather, metal or finelyworked rubber strap. The elegant
simplicity of the model is also conveyed by a black and white face letting the harpoon shaped hour hand stand out as it points to the digits, which are also black and
white. The date window, positioned at 3 o’clock, is equally discreet. www.hamilton.com
61 I PREMIUM - Summer 2009
PREMIUM I WATCHES
Alliance Chrono Lady
E
legance and femininity meet ingenious design and functionality in these two sporty yet glamorous new models: the Alliance Chrono Lady “White Pearl” and “Cappuccino”. Fitted in a polished 34 mm stainless steel case, both watches feature a highperformance Swiss Made quartz movement with chronograph functions, date calendar and tachymeter scale for speed measurement. Both exhibit the same ergonomic design, with a wide dial opening, shaped
pushers for greater comfort and oversized chronograph counters for enhanced legibility. The unique asymmetric 30-minutes counter allows for a quick and easy read of short time measurements. The “White Pearl” version sports an alluring white mother-of-pearl dial with “appliques” outlining the chronograph and small second counters. It is matched with an immaculate white strap in genuine leather with coordinated stitches for a refreshing and very stylish
Swiss-made quartz chronograph movement 34mm stainless steel case Scratch-resistant, anti-reflective sapphire crystal White mother-of-pearl dial on white leather strap or Deep brown dial on “cappuccino” leather strap Water resistant to 100M
62 I PREMIUM - Summer 2009
look. The “Cappuccino” model, for its part, sets on warm, luscious tones, with its smooth and very special “latte” genuine leather strap with coordinated stitches www.victorinoxswissarmy.com
PREMIUM I WATCHES
Eco-Drive Super Chronograph 1000 (Calibre U700/U706)
64 I PREMIUM - Summer 2009
PREMIUM I WATCHES Super Chronograph 1000 (Calibre U700/U706) Eco-Drive, never change a battery Operating time from a full charge: Approx. 4 years in power-saving mode 1/1000sec Chronograph Lap Memo Speed Display (U700: kilometers, U706: miles) World Time Alarm Timer LED Light Water Resistant to 20 bar
65 I PREMIUM - Summer 2009
PREMIUM I WATCHES
T
he Citizen Eco-Drive chronograph watch can measure time to 1/1000sec. As well as split time, lap time and speed, the watch also displays average speed if the distance to be covered is input in advance. When chronograph operations commence, small hands on the dial begin to rotate rapidly, while the same information is also displayed digitally. Together, the action of
66 I PREMIUM - Summer 2009
the hands and the digital display generate a feeling of speed and excitement. There is also a lap memo function for checking previous results, and the watch can recall best lap, average lap and lap speed of each. With its hinged function buttons, the watch offers stable operation and highly distinctive styling, while the rubber edge on the left side of the case makes it easier to grip when performing
chronograph functions. Add a slide rule bezel and a dial that suggests a measuring gauge, and this is clearly a watch designed for the sports-minded. Other features include alarm, world time, calendar and LED light. www.citizen-me.com
“CITIZEN and Eco-Drive are registered trademarks of Citizen Holdings Co., Ltd., Japan.”
PREMIUM I WATCHES
Sapphire Synergy
68 I PREMIUM - Summer 2009
PREMIUM I WATCHES
M
ovado pushes design minimalism to a new pinnacle in its
futuristic Sapphire™ collection with the introduction of the explosive new Sapphire Synergy™. A timepiece of substance, drama and streamlined sophistication, Sapphire Synergy showcases the powerful character and modern relevance of the iconic Museum® dial. There is no bezel on this bold watch design.
Instead, Synergy’s flat sapphire crystal flows to the very edge of the case, creating a fluid, unbroken surface. Crafted of solid stainless steel, the simple round case features a custom-engraved back. Sleek case extensions angle back, following the curve of the wrist for comfort, and attaching the smooth, supple rubber deployment strap.
dauphine hands. Sapphire Synergy is available in both a 42mm men’s size and 34mm women’s size with classic black dial, bold black PVDfinished case profile and black strap. The 34mm women’s size is also offered with an elegant white dial, polished steel case profile and pure white rubber strap. www.movado.com
The Museum dial is detailed by a silvertone concave dot and
Precise Swiss quartz movement. Black or white Museum® dial. Silvertone dauphine hands and concave dot at 12 o’clock. Solid stainless steel case with polished or black PVD-finished side edge profile; custom-engraved back. Flat, scratch-resistant sapphire crystal. Water resistant to 3 ATM. Smooth black or white rubber with stainless steel deployment buckle. Sizes Men’s (42mm); Women’s (34mm)
69 I PREMIUM - Summer 2009
PREMIUM I WATCHES
The New Stella Collection Chronograph 40.5mm stainless steel case Black synthetic strap
T
here is a timepiece for every taste in the latest collection from CERRUTI
chronographs are certain to be appreciated by fashion-conscious watch buyers.
I88I.
With a 40.5mm case size, these remarkably large yet feminine
70 I PREMIUM - Summer 2009
The bezel is especially noteworthy for the way the engraved numbers contrast with sparkling stones and
alternating guillochĂŠ patterns. The circular themes extend to the date window, pushers and crown, and the hour timer is characterized by a distinctive double circle. www.cerruti.com
PREMIUM I WATCHES Chronograph 40.5mm rose gold plated case White synthetic strap
71 I PREMIUM - Summer 2009
PREMIUM I WATCHES
6 hand chronograph Textured dial with carbon fiber pattern Bezel ring with tachymeter indicator Stainless steel case Perforated silicon strap with pin buckle or stainless steel bracelet butterfly deployment buckle Water resistant to 50 ATM
Streamlined design and a high performance Evoking the sleek lines, refined engineering and high-speed thrills of fine sports cars, the HB-230 is a distinctively designed model that is revving up to hit the road in grand style. Driven by a quartz chronograph movement, the hour, minute and seconds hands are complemented by three overlapping 60-second, 30-minute and 24-hour “racing subdials”. The latter are
72 I PREMIUM - Summer 2009
lined up in an unusual way in the bottom half of the dial and provide a powerful and original display of the chronograph functions. The carbon fibre dial features applied Arabic numerals and is surrounded by a dial ring with a multi-coloured graduated scale and topped by a black IP and red insert bezel. The easy-grip crown and the pushers at 2 and 4 o’clock are framed by a
dedicated guard protecting them from accidental handling. Waterresistant to 5 ATM, this watch will easily survive a rainy day on the road or the racetrack. This watch is teamed with a smoothly integrated stainless steel bracelet or a perforated “driver’s” silicon strap with red overstitching and a pin buckle.
PREMIUM I WATCHES
Rugged good looks and a reliable temperament HB-229
is equipped with a quartz chronograph movement powering 12-hour, 60-minute and seconds chronograph counter functions, as well as conventional hour and minute hands and an orange seconds hand. Waterresistant to 10 ATM; this model is clearly built for action. Its carbon fibre dial is featuring Arabic numerals in the same font as the inscriptions on the “HUGO BOSS” boat, and an integrated sporty silicon strap with pin buckle completes the look. It’s clearly technical vocation is accentuated by the tachymetric scale rimming the dial, the inner compassstyle ring, luminous hands and markings, regatta countdown, and the various orange highlights designed to facilitate readability. Echoing the signature features of the high-tech, ultra-functional sports apparel created by HUGO BOSS, this model also embodies the state-of-the-art materials, cuttingedge technologies and sophisticated design characteristic of competitive sailing. All of which make prove a perfect match for the human talent, skill and experience that distinguish true champions. www.boss.com
6 hand chronograph Textured dial with carbon fiber pattern Applied Arabic numeral and outside minute track Inner ring with tachymeter indicator All polished stainless steel case Integrated silicon strap with pin buckle Water resistant to 10 ATM
73 I PREMIUM - Summer 2009
PREMIUM I WATCHES
Swatch Takes Free Run To Future With New Chrono Plastic Collection Models
T
aking another great leap forward SWATCH presents five bold new models in the Swatch Chrono Plastic Collection. Trendy, street-smart designs combine colourful, light-weight and durable materials with precise and reliable quartz chrono movements. Each model features a ruggedized plastic case, moulded rotating bezel, accessible chrono pushers and crown, and a sporty, roughand-ready silicone strap. Built for freedom-loving young men and women, the new Chrono Plastic models are perfect for timing outstanding performance in the urban jungle. Rugged, robust and ready to run—The Swatch Chrono Plastic Collection. Free running is free thinking.
MEERESGRUND
74 I PREMIUM - Summer 2009
PREMIUM I WATCHES
HUYANA It’s time to party in pink with this bright new Swatch Chrono Plastic. The pink silicone strap has a structured pattern along the edges and a pink silicone loop and solid pink plastic buckle. The case, chrono pushers and crown are all in solid pink plastic, as is the moulded rotating bezel, which shows Arabic numerals in white (05, 10, 15 ...
60). A pink minute ring frames the sun-brushed silver dial, which features large printed white Arabic numerals at hours 4, 8 and 12 and smaller pink Arabic numerals marking hours 1, 2, 3, 5, 7, 9 and 11. A pink-on-white date window is positioned at hour 6 below the continuous seconds counter. The 60-minute, and decimal chrono counters and the continuous seconds counter present varying
combinations of pink and white dials, indices and numerals; all counters have delicate white hands. White squelette metal hour and minute hands and a slim pink chrono seconds counter mark the time.
75 I PREMIUM - Summer 2009
PREMIUM I WATCHES
MEERESGRUND Sirens tempt adventurous sailors into the wind-whipped deep blue sea. The dark blue silicone strap of this stylish Chrono Plastic leads straight to the transparent dark blue plastic case with its transparent clear plastic chrono pushers and transparent dark blue plastic crown. The rotating transparent clear plastic bezel
76 I PREMIUM - Summer 2009
features black Arabic numerals (05, 10, 15 ... 60) and a black tachymeter scale surrounding the dark blue dial. A white minute ring with large silver applique hour markers with white superlite white highlights surrounds the dial; a black-on-white date window is positioned at 3 o’clock. Large shiny silver applique Arabic numerals mark hours 4, 8 and 12. The classic form of the imitation creusÊ chrono
and continuous seconds counters is enhanced by delicate black numerals and indices; all counters have dark blue hands. Shiny squelette hour and minute hands with white superlite highlights and a slim silver chrono seconds hand mark the time.
PREMIUM I WATCHES
LADY TURQUOISE Evocative of summer skies and swimming pools, this cheerful Swatch Chrono Plastic features a rugged turquoise silicone strap with a dot-pattern surface in relief. The transparent milky plastic case, crown and pushers match the bezel, which presents alternating turquoise and white-on-turquoise Arabic numerals (05, 10, 15 ...
55) and a white-on-turquoise delta. The sun-brushed silver dial is framed by a turquoise and white minute ring. Large, printed skeleton silver Arabic numerals with white infills indicate 4, 8 and 12 o’clock; smaller white numerals mark hours 1, 4, 5, 7, 9 and 11 and a white-on-turquoise date window appears at 3 o’clock. The summery turquoise and white colour schemed extends to identical
60-minute chrono and continuous seconds dials and the decimal chrono counter offers a pleasing variation; all counters feature white hands. White hour and minute hands with white superlite highlights and a slim turquoise chrono seconds hand mark the time.
77 I PREMIUM - Summer 2009
PREMIUM I WATCHES
ROUD OF HUMP Elegant and sporty, this classy Swatch Chrono Plastic has a smoothly structured grey silicone strap and loop with a transparent clear plastic buckle. The clear transparent plastic case and rotating bezel contrast nicely with the solid black crown and chrono pushers. The bezel features printed black and white-on-black Arabic numerals (05, 10, 15 ... 60) and frames the sun-brushed silvery grey dial. Shiny silver applique Arabic numerals indicate hours 1, 2, 3, 4, 5, 7, 8, 9, 11 and 12, and a black-on-white date window appears at hour 6. The 60-minute, decimal and continuous seconds counters are framed by shiny silver applique rings and feature black dials with white-on-black numerals and indices and silver hands. Shiny squelette hour and minute hands and a delicate black chrono seconds hand mark the time.
78 I PREMIUM - Summer 2009
PREMIUM I WATCHES
RED TOXIN Excitement explodes at the start of the race and silver lends a touch of class. This super-charged Swatch Chrono Plastic has a red silicone strap and loop and a transparent clear plastic buckle. Solid red plastic chrono pushers contrast the transparent clear plastic crown and bezel. Black Arabic numerals on the rotating bezel signal 10-minute intervals (10, 20 ... 60) adjacent to
a red minute ring. Silver imitation creusÊ forms a subtle backdrop to the very stylish design of the dial. Skeleton black Arabic numerals with shiny silver infills mark the hours: large numerals indicate 4, 8 and 12, smaller numerals 1, 2, 5, 7, 9 and 11 o’clock; a black-onwhite date window is positioned at hour 3. The 60-minute chrono and continuous seconds counters are surrounded and united by a bright red highlight; both feature black numerals and indices with
red indices highlighting 15, 30, 45 and 60 on the shiny silver dials. The smaller silver decimal chrono counter features black numerals in a black ring; all counters have silver hands. Tapered silver hour and minute hands with white superlite highlights and a slim chrono seconds hand mark the time. www.swatch.com
79 I PREMIUM - Summer 2009
PREMIUM I JEWELRY
PREMIUM I JEWELRY
Allegra
18kt white gold necklace with colored gemstones and pavĂŠ diamonds. This necklace is characterized by the mix of colored gemstones of different shapes and cuts. Chain with adjustable length.
A
llegra features
lively palette, colored gemstones,
of the gems and the variety of
contrasting colors
fancy pearls and diamonds are
sending a strong signal
mixed to enliven the Allegra
stone cuts, at once sensual and
of creativity while drawing on
collection: amethysts, blue
Bulgari’s tradition of dynamic
topazes, yellow citrines, together
use of color.
with pink and green tourmalines, blossom in a deliberately imperfect
Resembling intense dashes on a
82 I PREMIUM - Summer 2009
artistry. The supple interlacement
bold, is the perfect interpretation of a feminine yet playful elegance. www.bulgari.com
PREMIUM I JEWELRY
18 kt yellow gold tow-row pendant earrings with colored gemstones and pavĂŠ diamonds.
18kt yellow gold bracelet with colored gems, cultured Japanese Akoya pearls, and pavĂŠ diamonds. Colored gemstones are surprisingly mixed in different shapes and cuts for a stunning effect.
83 I PREMIUM - Summer 2009
PREMIUM I JEWELRY
18kt yellow gold ring with Peridot, pink tourmaline, citrine, blue topaz and pavĂŠ diamonds.
84 I PREMIUM - Summer 2009
PREMIUM I JEWELRY
18kt yellow gold necklace with citrines, iolite, pink and green tourmalines, Peridot, amethyst, blue topaz, cultured pearls and pavĂŠ diamonds.
85 I PREMIUM - Summer 2009
PREMIUM I JEWELRY
Charms
C
harms are
bracelets a
contemporary
interpretation
of
a
jewelry classic: the bracelet with pendants to collect and hang onto the bracelet itself, in a game of infinite personalizations. There are many Charms pendants to choose from representing best known Bulgari signs or symbols celebrating occasions.
life’s Five
special
little
discs
personalized by the Bulgari logo characterize the bracelet. www.bulgari.com 18kt yellow gold bracelet with five pendants
18kt white gold bracelet with five pendants
86 I PREMIUM - Summer 2009
PREMIUM I JEWELRY
18kt white gold bracelet with five pendants
18kt rose gold bracelet with five pendants
87 I PREMIUM - Summer 2009
PREMIUM I JEWELRY
Millenary Précieuse Collection
Millenary Précieuse Necklace Reference TC0729.BCU.US.Z000 18-carat white gold, set with 79 diamonds (~ 2.60 carats)
88 I PREMIUM - Spring Summer 2009 2009
PREMIUM I JEWELRY
I
n offering countless variations on the oval theme, the Millenary collection celebrates time for oneself and renders homage to the small joys that embellish our daily life. A child stretching out a tiny hand, a dreamy moment spent gazing at the stars, loving words murmured in your ear… The new releases in the Millenary Précieuse line, composed of splendid jewelry watches and jewelry, add their own inimitable sparkle to these precious moments.
Blooming gems The Millenary Précieuse jewelry line sublimates the collection’s characteristic oval motif. The polished surfaces play with diamonds and create a radiantly luminous effect. While the interlacing oval shapes are grain set, closed setting forms tiny buds that are lightly scattered over all the jewelry creations. Ring, choker and earrings thus radiate the innocent beauty of an imaginary freshly picked flower. Airy motifs held by a delicate diamondpolished chain, supple interlacing patterns reminiscent of a Japanese cherry tree: this jewelry is a stylized interpretation of the plant kingdom, crafted like lace to dress the body while providing tantalizing glimpses of the skin beneath and revealing a startling sensuality.
Millenary Précieuse Earrings Reference CL0729.BCS.PO.Z000 18-carat white gold, set with 76 diamonds (~ 2.70 carats)
www.audemarspiguet.com
Millenary Précieuse Ring Reference BG0729.BCU.XX.Z000 18-carat white gold, set with 69 diamonds (~ 1.60 carats)
I PREMIUM - Spring 2009 8989 I PREMIUM - Summer
PREMIUM I JEWELRY
Tabou Collection
T
abou is mouth-watering a collection suggestive of certain exotic fruits that grow in the shadows, with the hue of the forbidden. Jewels to be picked and worn for the pleasure of defying a small, delightful taboo every day. A pleasure that is also tactile, due to the variations on the theme of the precious rounded pavÊ, solid with gemstones set in burnished silver which, in the pink gold rings, nestles around Rhodolites, Amethysts and intensely blue Topazs. The Tabou earrings are like succulent berries mysteriously glittering at every movement, so soft in their shape that you’ll feel like never taking them off, even for bed. The same holds true for the short chain with a dark red heartshaped pendant - a distillation of pure passion for those who can challenge all taboos for the sake of love. www.pomelatto.it
90 I PREMIUM - Summer 2009
Tabou Rings Rings in pink gold and burnished silver with blue topaz, rhodolite, amethyst.
PREMIUM I JEWELRY
Tabou Earrings Earrings in pink gold and burnished silver with blue topaz, rhodolite, amethyst.
Tabou Necklace Chain with heart-shaped pendant in pink gold and burnished silver with rhodolites.
91 I PREMIUM - Summer 2009
PREMIUM I JEWELRY
MING M
ing is a cultured suggestion of the East. It has the lightness
of a Haiku written in gold, of
embroidery painted on fragile porcelain. The sophisticated fretwork leaf motif plays the lead role in two pairs of pendant earrings, just fabulous in the version with a long hook studded with brown diamonds, as in the pendant. The absolutely original character of Ming is heightened in the sumptuous yet essential necklace which has five leaf motifs and a new chain of long links. Pomellato is available at Kayali Jewelry. www.pomelatto.it
MING necklace in pink gold and brown diamonds.
92 I PREMIUM - Summer 2009
PREMIUM I JEWELRY
MING earrings in pink gold and brown diamonds.
93 I PREMIUM - Summer 2009
PREMIUM I JEWELRY
Bloom Jewelry
B
now at Kayali Jewelry
loom…the latest Italian jewelry brand at Kayali jewelry boasts of feminine flower shapes enhanced with sparkling diamonds. With an appreciation for the delicate simplicity of the natural world Bloom has created diamond floral pieces that are unique and beautiful. Designs that are sophisticated and attractive yet draw attention to the wearer more than to themselves.
creations are suitable for any occasion, from the most informal to the most special.
Bloom designs employ delicate, feminine styles and are light, beautiful, and easy to wear.
Bloom creates jewelry that goes anywhere with anything, yet never goes out of style. Each jewelry piece is inspired by a classic design that emphasizes the quality, femininity, and elegance of the pieces themselves that are pretty, feminine pieces to wear any day in stylized unforgettable eightpetal diamond flowers set in highly polished white, yellow and rose gold. Designed by jewelry artist Bonimara, and handcrafted in 18 kt gold in the Milan studio.
With designs that range from casual to elegant, Bloom jewelry’s
The jewelry pieces are intentionally subtle so that you are enhanced
94 I PREMIUM - Summer 2009
and adorned rather than overpowered by the jewelry. Everlasting flowers bloom in glamorous rings, bracelets, necklaces and more; a glamorous addition to any jewelry collection. Feminine and dainty, Bloom’s jewelry with sweet floral designs are always a popular choice all year round showcasing lovely round diamonds in a flower design. Clusters of diamonds add luster and shimmer to this simple, elegant line.
PREMIUM I JEWELRY
95 I PREMIUM - Summer 2009
PREMIUM I NEWS
PREMIUM I NEWS
Houston, We Have A News Conference: The Original Space Cowboys Come To Basel
The astronauts Harrison Schmitt, Thomas Stafford, Eugene Cernan, Charles Duke and Buzz Aldrin, from left,
O
mega presented one of the most compelling and best-attended events at this year’s Baselworld trade fair.
adventures.
since May of 1963.
Moonwalkers Buzz Aldrin, Charles
The event began with comments
Duke, Harrison Schmitt and Eugene
from Omega president Stephen
Four astronauts who wore
Cernan took the stage along with
Urquhart, who spoke with
their colleague Thomas Stafford,
pride about his company’s long
who commanded the Apollo 10
relationship with NASA and its
mission, and Swiss astronaut
astronauts.
their OMEGA Speedmasters on the Moon were joined by other key players in NASA’s manned space program at a news conference at the Swatch Group Plaza in the middle of the Hall of Dreams on Saturday, March 28th. On the 20th of July, Omega and the rest of the world will commemorate the 40th anniversary of the first lunar landing and the event was an advance celebration of one of mankind’s most historic
98 I PREMIUM - Summer 2009
Claude Nicollier. Swatch Group CEO Nick Hayek The dream panel for space
remembered that the Apollo 11
aficionados was rounded out by
landing had impressed him so
Gerald Griffin, one of NASA’s lead
much as a 14-year-old that his
flight directors for the Apollo
parents bought him a Speedmaster
missions and Jim Ragan, the
at the time. He described the
aerospace engineer responsible for
astronauts as “my personal
the chronograph tests which led to
heroes”. Hayek added, “We all
the selection of the Speedmaster
know what it is to dream and these
as the only watch qualified for each
guys lived our dreams better than
of NASA’s manned space flights
anyone else.”
PREMIUM I NEWS The CEO’s father, Swatch Group
Charles Duke of Apollo 16 pointed
He was also the first European to
Chairman Nicolas G. Hayek said
out that the Lunar Rover had the
take a space walk when he had
that he was thrilled to be able
potential to be driven quite a
the responsibility of repairing the
to participate in an event “which
distance from the landing site. “But
Hubble Space Telescope.
honors this American face we love
we never went more than a few
– these people who create and do
kilometres away because if it broke
Nicollier described OMEGA’s
things.”
down, we’d have to walk back.”
new challenge – the company
Master of ceremonies, science
Jim Ragan was responsible for
technological support to the Solar
journalist Roland Goerg, then
testing the chronographs to be
Impulse project whose aim is to
introduced the astronauts and
used by NASA’s astronauts. Ragan
circumnavigate the globe in an
scientists, making brief comments
described placing a “nebulous order
airplane powered only by the sun.
about each as he invited them to
for price quotes on chronographs.”
the podium.
He said that the suppliers in the
Nicollier is actively involved in the
early 1960s knew the watches were
project, having designed a special
The first one to take his place on
for NASA but had no idea what
tool to help pilots land the aircraft.
stage was Buzz Aldrin who was,
they were to be used for.
with Neil Armstrong, one of the
Referring to the OMEGA
At the end of the news conference,
first men to land on the Moon and
Speedmaster, Ragan said, “To
Buzz Aldrin was presented with an
the second to set foot on the lunar
the best of my knowledge, the
OMEGA Speedmaster Apollo 11
surface. He recalled the launch day
Speedmaster is the only piece of
“40th Anniversary” Limited Edition
vividly: “I found myself standing by
hardware which was used from
Moonwatch which was released
myself. In the distance I could see
the very beginning without any
to commemorate his and Neil
the sun and the waves of the ocean
modification.”
Armstrong’s historic walks on the
is providing capital and
and the millions of people who had
Moon nearly 40 years ago.
come to watch the launch. I knew
OMEGA president Urquhart quickly
that it was a moment I would never
commented to loud applause, “And
Moderator Roland Goerg
forget.”
that’s why forty years later we
commented on the panellists:
haven’t changed it.”
“These men are true heroes of our
Gerald Griffin, a legendary flight
time. They invested all their energy
director for ¨the Apollo missions
Gene Cernan who walked on the
and talent; they risked their lives
said that as Apollo 11’s Lunar
Moon with Harrison Schmitt in
to make a dream come true.”
Module descended to the Moon’s
the last Apollo mission added, “In
surface, there was an unusual
time, I can assure you that we
It was particularly fitting that
stillness at Mission Control in
will send a manned mission to
the astronauts shared the stage
Houston. “It was normally a
Mars and when that happens, the
with two men who worked behind
beehive of activity,” he said, “but
first astronaut to step onto the
the scenes: one, a flight director
for those seconds, you could
Martian surface will be wearing a
who dedicated his professional
hear a pin drop. No one breathed
Speedmaster.”
life to making sure that the
until we heard Neil say, ‘Houston.
astronauts returned safely to
Tranquility Base here. The Eagle
Swiss astronaut Claude Nicollier
earth, and another, who more
has landed.’”
was part of four space shuttle
than 45 years ago, approved the
missions, having flown on
only watch to be qualified for all
Talking about the unique challenges
Atlantis, Endeavour, Columbia and
manned spaceflights: the OMEGA
of operating the Lunar Rover on the
Discovery.
Speedmaster.
Moon’s surface on later missions,
99 I PREMIUM - Summer 2009
PREMIUM I NEWS
Bulgari’s Save the Children “Rewrite the Future” campaign
“Between eternity and history” 1884-2009 125 years of Italian jewels
R
ome – May 2009. Bulgari celebrates its 125th anniversary by inaugurating its first-ever retrospective exhibit in the prestigious Exposition Palace of Rome that will remain open to the public from May 22 to September 13, 2009. The “Between Eternity and History: 1884 – 2009” exhibit covered the most significant phases in the history and evolution of Bulgari design, from the opening of the first store on Via Sistina in 1884 to the present day.
100 I PREMIUM - Summer 2009
Exposition Palace of Rome
PREMIUM I NEWS
Actress Selma Blair
Attending the cocktail party for the inauguration was Rome Mayor Gianni Alemanno and many illustrious cultural figures, show business celebrities, wellknown politicians, and important entrepreneurs in the Italian capital. Numerous Italian and international stars have arrived in Rome to celebrate this historic achievement with the Bulgari family: Jessica Alba, Ginnifer Goodwin, Chloe
Bulgari’s “Between Eternity and History: 1884 – 2009” retrospective exhibit
101 I PREMIUM - Summer 2009
PREMIUM I NEWS Sevigny, Alain Delon, Patricia Field, Jason Lewis, Enrique Iglesias, Selma Blair, Samantha Morton, Elsa Pataky, Valeria Golino, Riccardo Scamarcio, Beppe Fiorello, Vittoria Puccini, Cristiana Capotondi, Gabriele Muccino, Ferzan Ozpetek, Claudio Baglioni, Luca Argentero, Stefano Accorsi, Valentina Cervi, Francesca Neri, Giorgio Pasotti, and Nicoletta Romanoff. Francesco Trapani, Managing Director of Bulgari Group hosted the event with Paolo and Nicola Bulgari, respectively, the President and Vice-President of Bulgari Group. The inauguration of the retrospective exhibit gave Bulgari a chance to increase its contribution to Save the Children’s “Rewrite the Future” campaign, which was created to provide a quality education to 8 million children living in war-torn countries. Bulgari has pledged to support this campaign throughout 2009. In the presence of Charlotte Petri Gornitzka, General Secretary of the International Save the Children Alliance, Charlie MacCormac, Managing Director of Save the Children USA, Claudio Tesauro, President of Save the Children Italia, and many other international representatives of the organization, Bulgari presented an extraordinary limited edition collection, for the first time in public, composed of 11 unique couture jewels and 7 luxury watches that will be auctioned off at Christie’s New York next December 8, 2009. The total estimated value of the jewelry and watches is approximately 3 million euros, and
102 I PREMIUM - Summer 2009
Actress Jessica Alba
PREMIUM I NEWS the entire proceeds will be donated to “Rewrite the Future.” The inaugural cocktail was followed by an exclusive dinner at Castel Sant’Angelo for all the celebrities who participated in Bulgari’s important charity campaign, the international Save the Children board, and a select number of Italian and international journalists. The Bulgari jewels and watches created to support Save the Children was also featured this evening to promote Bulgari’s commitment to the “Rewrite the Future” campaign.
Actor Jason Lewis
103 I PREMIUM - Summer 2009
PREMIUM I NEWS
Jaeger Le-Coultre Boutique Opening 2009 Cannes Film Festival CANNES, FRANCE - MAY 19: Actress Diane Kruger (C) and Jerome Lambert, Chief Executive Officer of Jaeger-LeCoultre (R), attend the Jaeger Le-Coultre Boutique Opening during the 62nd International Cannes Film Festival on May 19, 2009 in Cannes, France. (Photo by Kristian Dowling/ Getty Images)
Diane Kruger in Cannes for the inauguration of the new Jaeger-LeCoultre Boutique
CANNES, FRANCE - MAY 20: (L-R) Actress Melanie Laurent with director Quentin Tarantino and Diane Kruger, wearing a Jaeger-LeCoultre reverso squadra lady in pink gold attend the Inglourious Basterds Photocall held at the Palais Des Festivals during the 62nd International Cannes Film Festival on May 20, 2009 in Cannes, France. (Photo by Pascal Le Segretain/Getty Images)
104 I PREMIUM - Summer 2009
PREMIUM I NEWS
CANNES, FRANCE - MAY 20: Actress Diane Kruger,wearing a 101 Feuille JaegerLeCoultre watch, attends the Inglourious Basterds Premiere held at the Palais Des Festivals during the 62nd International Cannes Film Festival on May 20th, 2009 in Cannes, France. (Photo by Pascal Le Segretain/Getty Images)
105 I PREMIUM - Summer 2009
PREMIUM I NEWS
Audemars Piguet supports rookie Sébastien Buemi, a rising star in Formula 1
Philippe Merk and Sébastien Buemi
P
ursuing its longestablished involvement in the field of motor racing, notably including its support for Jarno Trulli and sponsorship of the Tour Auto, the Manufacture Audemars Piguet is delighted to announce its partnership with the promising young Sébastien Buemi who has just turned 20 and is joining the exclusive ranks of Formula 1 racing drivers. Switzerland has been eagerly awaiting another Formula 1 driver for the past 14 years. Associated with the image of the Manufacture Audemars Piguet, Sébastien Buemi from Canton Vaud will begin the 2009 season in Melbourne on March 29th, at the wheel of a Toro Rosso racing car powered by a Ferrari engine. In signing the agreement with Sébastien Buemi in Lausanne on February 27th 2009, Audemars
106 I PREMIUM - Summer 2009
Piguet’s CEO Philippe Merk stated: “For Audemars Piguet, partnering this young man with a resolutely fighting spirit was an entirely natural choice. He embodies our brand values through the Tradition of a family firmly anchored in the world of motor sports; the Excellence of his career to date; and the Daring he has displayed in reaching the highest level of his discipline”.
such as the GP2 race at MagnyCours, the opening event of the French Grand Prix in 2008: having set off from the 21st spot on the starting grid, he pulled off a brilliant victory, the first of his two wins in the 2008 European series.
After becoming Swiss champion in the mini-category at the age of 9 and then European go-kart champion in 2002, he began racing single-seater cars the following year. Right from the first race in the Formula BMW series, he was noticed by Red Bull who signed a five-year contract with him, leading to a string of impressive results including becoming Formula BMW vice-champion in 2005, Formula 3 vice-champion in 2007 and GP2 Asian series vice-champion in 2008. His track record is studded with remarkable accomplishments
On December 22nd 2008, Sébastien Buemi signed his first contract as a full-fledged Formula 1 racing driver, with the Scuderia Toro Rosso.
In the previous year, his talent had already propelled him to a spot as the third driver on the F1 Red Bull racing team, at the age of just 18.
The young man from Canton Vaud still has a long road ahead of him in his attempt to match and even surpass the feats of his illustrious fellow countrymen such as Toulo de Graffenried, Clay Regazzoni and Marc Surer.
PREMIUM I NEWS
Audemars Piguet now available at Time Center
T
ime Center, Jordan’s leading watch retailer is proud to announce that it has been selected as the official retailer for the luxury brand Audemars Piguet. A pioneer in fine watchmaking, Audemars Piguet is the oldest Manufacture of Haute Horlogerie never to have left the hands of its founding families since its inauguration in 1875. Audemars Piguet Manufacturer produces 27,000 watches each year. It offers a broad range encompassing classics, with Jules Audemars collection, as well as a new line of cushion-shaped timepieces; sports watches, with the legendary Royal Oak and Royal Oak Offshore lines which, for decades, have been overturning the established codes of Haute Horlogerie; crowned with contemporary models, the oval Millenary collection. Taking pride in its three fundamental values, “Tradition, Excellence and Daring”, Audemars Piguet constantly breaks new grounds in fine watchmaking.
107 I PREMIUM - Spring 2009 107 I PREMIUM - Summer
PREMIUM I NEWS
Time Center and Beat FM 102.5 Celebrate Father’s Day Hussam Hajj wins the JD 1,000 Time Center voucher
T
o honor dads around the country, Time Center and Beat FM 102.5 teamed up to celebrate Father’s Day. Time Center offered listeners of Beat FM 102.5 a chance to win a JD 1,000 voucher to buy their dads a gift for Father’s Day. Listeners had to send a picture of their dad’s old watch and 3 finalists were chosen out of all the submissions. Those 3 finalists then competed against
108 I PREMIUM - Summer 2009
each where they had to answer a series of questions about their dad. The finalist who got the most correct answers then won the JD 1,000 voucher from
Hussam spent a great deal of
Time Center.
thoughtfulness.
The winner was 12 year old Hussam Hajj whose dad currently doesn’t live in Jordan but Hussam still felt it was important to try to win his dad a gift for Father’s Day. Accompanied by his mother,
time at Time Center selecting the perfect gift for his dad. He will send the gift to his father, who will surely be touched by his son’s
PREMIUM I NEWS
I
Tissot Sponsors UEFA Championship League Finals
t’s well known that
celebrated 10th Anniversary in
During the game, Tissot showcased
Tissot’s longest standing
2008.
its unique time pieces, especially
Brand Ambassador is
the Michael Owen watch.
Michael Own who continues to
Therefore, it was only natural
spearhead the Tissot line-up in
for Tissot and Time Center to
At the end of the game, a raffle
2009, like he has so many times
sponsor the final game of the UEFA
took place and a lucky fan won a
for England. This year marks
Championship league night held at
Michael Owen Tissot Watch.
Michael’s 11th year as a Tissot
the courtyard this past May.
Ambassador, after a much-
109 I PREMIUM - Summer 2009
PREMIUM I NEWS
Ready for Some Serious Bling? Kayali Jewelry’s Annual Diamond Festival Begins July 1, for the 6th Year in a Row!
K
ayali Jewelry, Jordan’s favorite diamond jeweler since 1952 will launch its annual Diamond Festival for the sixth year in a row. Due to great success and huge public demand, Kayali Jewelry’s Diamond Festival will take place throughout the month of July during which Kayali Jewelry offers the best prices on diamond jewelry in town, and with such a vast and extraordinary collection, the Diamond Festival is sure to be a pleaser to all women who love diamond jewelry and is a true reflection of what every woman really wants.
110 I PREMIUM - Summer 2009
Kayali Jewelry’s extraordinary
Established in 1952, Kayali Jewelry
collection includes some of the
remains one of the leading jewelers
finest examples of jewelry in
in Jordan.
Amman. With every jewelry piece In addition to the top quality of
meticulously designed and crafted
diamonds that Kayali Jewelry
with higher quality diamonds at
offers, Kayali Jewelry presents
more competitive prices than other
incredibly luxurious jewelry
establishments, it is no surprise
designs to diamond aficionados at
that Kayali Jewelry continues to be
incredible prices.
a highly favored local jeweler.
In addition to the incredible value
With branches in Um Uthainah,
you can get on diamond jewelry
Sweifieh and City Mall, Kayali
from Kayali Jewelry during the
Jewelry is never too far away from
Diamond Festival, this year a huge
you. Should you need a piece for
surprise will be unveiled during the
a special occasion or just for fun,
month of July. Don’t miss this once
Kayali Jewelry remains what every
a year extravagant event.
woman really wants.
PREMIUM I NEWS
Kayali Jewelry Presents Wedding Bonanza Winners with a Lavish Diamond Wedding Set
T
he exciting competition Wedding Bonanza has come to a close. After 12 exhilarating weeks, the wedding of a lifetime has been won by engaged couple Ahmad Assaf and Sereen Al Shanwani. The lucky couple was announced at City Mall. Kayali Jewelry was pleased to present the lucky couple with a lavish JD 5000 diamond set which
design.
winning couple a lavish diamond set. Established in 1952, Kayali
In addition to the premium
Jewelry remains one of the leading
diamond set, Ahmad and Sereen
jewelers in Jordan. With every
have also won a Nissan Qashqai
jewelry piece meticulously designed
from Bustami and Saheb, a
and crafted with higher quality
honeymoon to Bali presented
diamonds at more competitive
from Maltrans, Furniture from
prices than other establishments,
elite, home appliances from LG,
it’s no surprise that Kayali Jewelry
a wedding dress from MoriLee,
continues to be a highly favoured
and a wedding party at the
local jeweller.
Intercontinental Hotel with Music Box providing the light and sound.
With branches in Um Uthainah,
includes beautifully diamond
Truly, the couple has won the
Sweifieh and City Mall, Kayali
encrusted necklace, earrings,
wedding of a lifetime.
Jewelry is never too far away from
bracelet and a ring.
you. Should you need a piece for Kayali Jewelry has been a proud
a special occasion or just for fun,
Sereen Al Shanwani will be a very
sponsor of Wedding Bonanza from
Kayali Jewelry remains what every
lucky bride on her wedding day as
the beginning.
woman really wants.
she will be wearing the best quality
This is the second year in a row
of diamond with the most beautiful
that Kayali Jewelry offers the
111 I PREMIUM - Summer 2009
PREMIUM I NEWS
Who’s Wearing What? Black Iris Festival
Raad wearing Sector
112 I PREMIUM - Summer 2009
Ola wearing Guess
PREMIUM I NEWS
Niveen wearing ck Hana wearing Swatch
Maria wearing Victorinox Swiss Army
113 I PREMIUM - Summer 2009
PREMIUM I NEWS
Dana wearing Swatch Lama wearing Guess
Haya wearing Guess
114 I PREMIUM - Summer 2009
PREMIUM I NEWS
Abdullah wearing Armani
Doha wearing ck
Waleed wearing Sector Hakam wearing Rolex
115 I PREMIUM - Summer 2009
PREMIUM I NEWS
Books@Cafe
Ahmad wearing Citizen Majid wearing Victorinox Swiss Army
Saidah wearing Omega Hazim wearing Bulgari
116 I PREMIUM - Summer 2009
PREMIUM I NEWS
Nada & Samini wearing Aldo
Samer wearing Diesel
Suhair wearing Cartier
117 I PREMIUM - Summer 2009
PREMIUM I NEWS
Abed wearing Victorinox Swiss Army
Joe wearing Mont Blanc Marie Lore wearing Guess
118 I PREMIUM - Summer 2009
PREMIUM I NEWS
Abdullah wearing Citizen
Hashim wearing Citizen
Khaled wearing Swatch
119 I PREMIUM - Summer 2009
PREMIUM I NEWS
Dubliners
Tarek wearing Guess
Nadine wearing Swatch Rana weraing Sector
120 I PREMIUM - Summer 2009
PREMIUM I NEWS
Rob wearing Omega
Rula wearing ck
Tarek wearing Audemars Piguet
Maher wearing Cerruti
121 I PREMIUM - Summer 2009
PREMIUM I SHOPPING DIRECTORY
Time Center
Time Center Elite
Kayali Jewelry
Head Office +962 6 5536553
City Mall +962 6 5866973
City Mall +962 6 5866971
Abdoun Mall +962 6 5921601
Um Uthaina +962 6 5525706
Sweifieh +962 6 5851026
Aqaba +962 3 2060025 City Mall +962 6 5866973 Down Town - Gold Market +962 6 4623897 Jabal Al Hussain - Firas Circle +962 6 5673453 Mecca Mall +962 6 5540151 Shmeisani +962 6 5683868 Sweifieh +962 6 5817575 Um Uthaina +962 6 5525706
122 I PREMIUM - Summer 2009
Swatch Sweifieh +962 6 5856678 Kiosk Abdoun Mall +962 6 5921720 Kiosk City Mall +962 6 5866972 Kiosk Mecca Mall +962 6 5531806
Um Uthaina +962 6 5525726
Abdoun Mall 06 59 21 601
Aqaba 03 20 60 025
City Mall 06 58 66 973
Down Town 06 46 23 897
Jabal Al Hussein 06 56 73 453
Mecca Mall 06 55 40 151
Shmeisani 06 56 83 868
Sweifieh 06 58 17 575
PREMIUM I INTERVIEW market in the next five years?
I believe more people will leave behind the traditional gold watch in exchange for watches with complications. People are already becoming more aware of the different watch complications and they will demand complication watches even more.
What steps have you taken to increase your expertise in the Watch field?
5 Questions With Premium In each issue of Premium, five questions are posed to leaders in the Jordanian watch and jewelry market to gain some insight on how they achieved their success. In this issue, Premium had the privilege to sit down with Nidal Eid, Time Center sales executive.
How did you get started in the watch business?
I’ve always had a passion for time and watches and one day, seven years ago, I had the opportunity to join Time Center. It was a great step to take which provided me with a vast experience in the watch industry in Jordan and the international arena. It’s truly been a great experience that has helped me gain knowledge and become a strong expert in this amazing field.
124 I PREMIUM - Summer 2009
What major changes have you seen or experienced in the Jordanian watch market during the last 5 years? Well, there have been many changes in the market. 5 years ago, customers were usually interested only in gold watches; however, this has changed over the past few years, as customers are now searching for watches with complications rather than focusing on the traditional gold watch. Also, nowadays, people are searching for strong brand name watches, and the Jordanian market has responded; for example, now we have Patek Phillip available in Amman and customers no longer have to travel to find their favorite watch brand.
Where do you see this
One of the most important steps that I could have ever taken was joining Time Center. With Time Center I am always learning from the best watch experts worldwide I am sure I will continue on this path of becoming a stronger expert. Also, Time Center has facilitated special and exclusive watch trainings for me, for example I’ve attended courses offered by Jaeger LeCoultre, Ulysse Nardin, Breguet, Bulgari, Omega and of course Patek Philippe. Also, in addition to the vital watch training, on multiple occasions I’ve had the opportunity to attend Baselworld which is the biggest and most important event for watch and jewelry industry in the world.
What in your opinion has been your greatest career accomplishment?
I would have to say that being part of Time Center and growing with this great company. The experiences that I’ve gained are immeasurable, especially since I get to work with great international watch brands especially Patek Philippe, it’s a dream come true and of course such accomplishments wouldn’t have been possible without the direction and support of Mr. Samir Kayali.
PREMIUM I INTERVIEW
125 I PREMIUM - Summer 2009
PREMIUM I INTERVIEW
126 I PREMIUM - Summer 2009