Business
A publication of
The Times-Herald
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Business [Business]
Health care and film industries bringing new dollars to Coweta By Jeff Bishop
This artist rendering shows what the new Piedmont Newnan Hospital will look like. The hospital is expected to bring 250 new jobs and $222 million in positive annual economic impact for Coweta County.
Ethan James of the Georgia Hospital Association speaks at a NewnanCoweta Chamber of Commerce forum on health reform. At left are panelists Holly Bates-Snow and Edward Racht, and at right is Michael Bass, CEO of Piedmont Newnan Hospital.
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hen steel was erected in the summer of 2010 at the site for the new Piedmont Newnan Hospital, CEO Michael Bass wrote on the first beam to go up that it was the
standard in our state” with improvements in our health care infrastructure, Boothby recently told the Newnan Rotary Club. Piedmont Newnan Hospital is
“sunrise of a new era.” Coweta
building a new 136-bed, 362,376-
County is “on the cusp of greatness”
square-foot hospital on Poplar Road
agreed Candace Boothby, president
that is expected to bring 250 new
of the Newnan-Coweta Chamber of
jobs and $222 million in positive
Commerce.
annual economic impact for Coweta
“We are setting another gold
County, but that’s only the tip of the iceberg. A new four-story, 110,000square-foot medical office building is
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[Business]
Bill Murray and Lucas Black star in this summer's Get Low, which was filmed partially in Newnan a little over a year ago. (Photo courtesy of Sony Classics) projected to open in late 2011,
“We should be very proud. Our
adjacent to the new Piedmont
successes belong to everyone in the
throughout the world, in Hollywood,
hospital. A new $1.7 million county
community,” said Boothby.
Baton Rouge, Detroit, Budapest, you
health department is also under
name it.”
construction, and Cancer Treatment
going strong in Coweta County.
Centers of America is planning a new
Movies filmed in Georgia have
called “Raleigh Studios Atlanta at
regional hospital on Newnan
grossed more than $415 million at
RiverWood,” Tigchelaar said. The
Crossing Bypass, across from the
the box office so far this year,
summer release Killers was filmed at
thriving Ashley Park retail center,
cementing the state’s position as a
RiverWood, and Senoia has long
bringing 500 new jobs to the area.
leading location for filming. New
served as a backdrop for the cable TV
CTCA expects the new facility to
movie studios are popping up all over
show Drop Dead Diva. Get Low, a Bill
generate $500 million in economic
the metro area, and Senoia’s
Murray/Robert Duvall summer film,
activity over the first five years of
RiverWood Studios is in the thick of
was filmed in Newnan, as was the
operation. The company said it plans
things, recently signing a
recent indie hit Zombieland.
to invest $150 million directly.
management agreement with Raleigh
Grantville is getting in on the action,
RiverWood Studios will now be
Studios in Hollywood that RiverWood
too, with scenes from the upcoming
patients expected to come from
President Scott Tigchelaar said
Panama City being filmed in town.
outside the state of Georgia, CTCA
should “have a pretty big impact” on
patients and their families will
the regional film industry.
With more than two-thirds of its
30
The film and TV industry is also
Tigchelaar. “They have locations
There’s so much film and TVrelated action going on in Senoia that
undoubtedly contribute to the
“Raleigh Studios is the largest
a whole housing development is
growth and vitality of the local
owner and manager of stages and
going up with the idea that it will
economy.
studio facilities in the world,” said
serve as a virtual backlot for TV and
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[Business]
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[Business] film productions. The first house to go up in the new development
A Sam’s Club is under construction at Fischer Crossing.
became Southern Living magazine’s new Idea House in downtown Senoia. The house, called Abercorn Place by the magazine, is the grandest in a row of five brownstone-style townhouses in The Gin Property, a historically-flavored mixed use development in downtown Senoia. “I didn’t want to do normal stuff. Because normal stuff is boring,” said developer Paul Lombardi. That meant some changes to downtown. “Change, for everyone, is tough,” Lombardi said. “We talked about taking charge, moving forward, and pushing it in a way that’s positive.” With development that’s not related to the health or film industries lagging, the Coweta County Development Authority has
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Coweta Living 2010-11
Drop Dead Diva series star Brooke Elliott clutches a snazzy green handbag as she finishes a scene that had her walking through a section of the Dillard's store at Ashley Park in Newnan.
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[Business] focused primarily on building up existing industries and looking for opportunities for them to expand. Greg Wright, president of the Coweta County Development Authority, said most job creation comes from working with what you have. “I’ve seen different numbers on this, but about 70 to 80 percent of your new job growth is going to
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come from existing companies growing and succeeding in your community,� said Wright. A big part of what the Coweta County Development Authority does involves “going out and making that connection� with companies that are already here, he said. “If they’re looking at an expansion project, then maybe we can help them put their resources together,� said Wright. “If Coweta County is competing with another state, and a company is thinking about relocating its facility out of the county, we can help the plant manager sell Coweta County as the best location,� he said. There may be community resources available to companies “that they’re just otherwise unaware of,� Wright said. One company recently wondered if it could qualify for stimulus funding. “And we were able through Georgia Tech to connect them with the Procurement Assistance Center to see if they would qualify,� said Wright. “We want to build relationships and help these companies to grow and prosper. We want to bring in resources to fix those problems and provide solutions, so that we’re not faced with a situation where a company just suddenly announces, ‘Okay, Coweta Living 2010-11
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[Business]
The new Kia plant in West Point, above, opened in February and has attracted workers from Coweta County. At left, Newnan-Coweta Chamber of Commerce President Candace Boothby inspects a fresh-off-theline Kia Sorrento during a tour of the plant.
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[Business] we’re closing.’ We want to help
like to do business in Coweta
prevent them from relocating to
County,” Wright said.
another county; we want to give
“We’re right on I-85, and we’re going to soon have a new technical
“It’s important that we have that
college and two new hospitals,” he
them resources to help them improve
line of communication ahead of
said. “The synergy of all of that is
their operations so they can continue
time, with existing business and
going to help everyone in this
to work here. We want to assist them
industry.”
community.”
with expansion projects as they look to grow jobs.”
The county’s location is still a
Wright said there’s no secret
major selling point, both for
formula for enticing companies to come invest in a community.
His assistant, Brenda Washington,
expansions of existing companies
works with existing companies to help
and for luring new companies, he
them do that, he added.
said.
“You never know where a prospect is going to come from,” he
“We don’t want the local plant manager to feel like he or she does not have a local contact when an issue comes up,” Wright said. Washington “wants to learn about their operations, their work force, their customers. She wants to identify industry trends and specific problems they may be having,”
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the local connection,” Wright said. “By going in and visiting regularly … we can maintain that close relationship we have, and also make them aware of resources available in Coweta County.” That happened a few years ago, when Yamaha was looking to expand, Wright said. Local plant officials didn’t know about all the courses offered at the Central Educational Center in Newnan. And existing companies are “already contributing to the community,” Wright said. Anybody who works in sales “knows it is easier to keep an existing customer than it is to go out and find another one. And it’s less expensive,” Wright said. “It also helps our community image to show we are a growing community,” he said. The development authority can also help prospects find out “what it’s
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[Business]
The chamber’s annual Big Expo features the newest products and services in the Coweta and metro Atlanta business market. Last year’s event was held at the Summit Family YMCA.
Serving as officers for the 2010 Newnan-Coweta Chamber of Commerce Board of Directors are, front from left, Vicki Kaiser, Steve Mader, Jan Alligood, and at back, Chamber President Candace Boothby, Judi Alvey, Randy Cardoza and Tonya Whitlock. Not pictured is Dennis McEntire.
said. He used the new Kia plant in
Alabama. They saw that piece of
West Point as a prime example of
property on I-85, and the rest is
future development, however. The
how the whole process can be
history,” he said.
announcement of the two new
serendipitous.
“You just never know where
Existing development does drive
hospitals and medical office building
prospects are going to come from,”
is already drawing interest from the
had executives driving from
he said, “or even what’s going to
medical community, said Wright,
Hartsfield to the Hyundai plant in
attract them to your area.”
“and that’s something that’s going to
“Kia located there because they
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Kathleen Nowak, left, development associate with Cancer Treatment Centers of America, said CTCA thought it was important to participate in last year’s Big Expo to show "we're committed to this community."
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[Business]
“We’re seeing a lot of interest and a lot of activity, both from new companies wanting to locate here and from existing companies wanting to expand.� — Greg Wright, Coweta Co. Development Authority president
“We’re putting together our new marketing materials right now,� he said. “And while I tend to agree somewhat with what Bill said, I’m a
economy.�
ways to promote the assets that we have to particular industries, and build on those specifically, and at the same time to ensure that we grow into a diverse economy, so that we’re not tied to any one industry or sector.� Failure to diversify can have devastating consequences for any community, he said. “We want to do
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whatâ&#x20AC;&#x2122;s good for Coweta County.â&#x20AC;? Prospect activity seems to be picking up lately, Wright said, noting, â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;re seeing a lot of interest and a lot of activity, both from new companies wanting to locate here and from existing companies Even when the community isnâ&#x20AC;&#x2122;t
0;; 8=BDA0=24 2;08<B F4;2><4 0;; F>A: 6D0A0=C443
trying to dig its way out of a
He often heard his predecessor, Bill Harrison, say that he liked to â&#x20AC;&#x153;shoot at everything and see what
recession, â&#x20AC;&#x153;thereâ&#x20AC;&#x2122;s always pressure to bring in more jobs,â&#x20AC;? said Wright. â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;m talking to people all the
fallsâ&#x20AC;? when it comes to economic
time who need jobs, so I always feel
development. Wright said he
that pressure,â&#x20AC;? he said. â&#x20AC;&#x153;And thatâ&#x20AC;&#x2122;s
appreciates that philosophy, but he
what weâ&#x20AC;&#x2122;re here for â&#x20AC;&#x201C; to grow jobs in
brings a slightly different approach.
this community.â&#x20AC;?
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