Media Kit 2018 by Times Community Newspapers

WHY ADVERTISE IN THE TIMES COMMUNITY NEWSPAPERS? THE NUMBERS DON’T LIE

82%

of New Yorkers think local newspapers are the best source of information about their community.

80%

of adults read a community newspaper EVERY week!

2.33

is the number of people our readers share our newspaper with.

20,000 local adults are reached in your area each week.

73%

read most or all of the newspaper and spend almost 40 minutes reading it.

70%

of adults find newspapers helpful with their purchasing decisions.

40%

of readers keep the newspaper for 6 or more days.

IMPORTANT FACTS: • Our readers shop local, are more likely to make a purchase from an advertisement and are active in their communities. • Weekly newspaper ad prices are a fraction of the cost of an ad in a daily newspaper. • We oﬀer FREE professional graphic design and ad campaign planning.

DID YOU KNOW? Community newspaper readers are more likely to purchase: • hardware and building supplies • furniture or appliances • lawn and garden supplies • computer equipment and supplies • jewelry • and take a vacation

COMMUNITY NEWSPAPERS OF THE HUDSON VALLEY

Y E H T L L WI ? D A R U SEE YO

Phone: (845) 561-0170 Fax: (845) 561-3967 advertising@tcnewspapers.com www.timescommunitypapers.com

TIMES COMMUNITY FAMILY OF NEWSPAPERS The Times Community Newspapers of the Hudson Valley have been serving the local communities for almost 30 years! We live, work and care about the communities we serve. Times Community Newspapers o er reliable reporting, local news and events, themed special sections and targeted advertising packages to reach the communities you want.

Wallkill Valley Times

Serving Bloomingburg, Crawford, Gardiner, Maybrook, Montgomery, Pine Bush, Shawangunk, Walden and Wallkill

Mid-Hudson Times

Southern Ulster Times

Serving the city of and Town of Newburgh and New Windsor

Serving the Towns of Lloyd, Marlborough and Plattekill and the hamlets of Highland, Marlboro, Milton, Modena and Clintondale Ulster Park

All 3 papers represent: • a population of almost 250,000 • more than 86,000 households • average household income of over $50,000 per year • Times Community Newspapers Readership 15,869

12472 12446 12404

Mid Hudson Times Southern Ulster Times Southern Ulster Times & Mid Hudson Times Wallkill Valley Times Wallkill Valley Times & Mid Hudson Times

Kerhonkson

12729 12746

10963

Greenville

12569

Verbank Village

12585 Rochdale 12528 12601 12603 12515 12540 12547 Lagrangeville 12548 12589 12542 Wappingers Falls Wallkill

12566

Pine Bush

12550

12524

Newburgh

Middletown10916 10924

10958

12586

Beacon

12543 12508 12553 12575 12577 10516 12520

10940

10973

12590

Walden

12549

Washingtonville

10992

Hopewell Junction

12533 12582

Hortontown

Nelsonville

12518 10996

10930 Chester Monroe 10921 10918 10950 10917 10928 10911

Snu town

10998

Doodletown

10990

Warwick 10925 10987

Advertise in all 3 papers (no contract, open rate)

12578

Highland

12739

Westtown

DeWitt Mills

12525

Goshen

12771

12538

New Paltz

10919

12780

12580

12561

12721

Upper Mongaup

12440

Accord

Bloomingburg

You can advertise in all 3, 2 or just 1 of our papers. Using local media will help you stretch your advertising budget while being focused on only the communities you want. We’ll even design your ad and help you plan your ad campaign at no additional charge.

12487

High Falls

10926

Tuxedo Park

Advertise in 2 Papers

Advertise in 1 Papers

1/8 Page

$94.50

$86.63

$78.75

1/4 Page

$193.50

$178.00

$161.25

1/2 Page Horizontal

$387.00

$354.75

$322.50

1/2 Page Vertical

$396.00

$363.00

$330.00

Full Page

$792.00

$726.00

$660.00

Discounted rates are available for contract advertisers. Other ad sizes are available. We also o er themed sections and special booklets throughout the year. Please see special section inserts and the rate card for more information.

COMMUNITY NEWSPAPERS OF THE HUDSON VALLEY

Phone: (845) 561-0170 Fax: (845) 561-3967 advertising@tcnewspapers.com www.timescommunitypapers.com

Serving Bloomingburg, Crawford, Gardiner, Maybrook, Montgomery, Pine Bush, Shawangunk, Walden and Wallkill Zip codes: 10919, 10915, 10924, 10940, 10941, 12525, 12543, 12549, 12566, 12575, 12586, 12588, 12589, 12721 and 12722

Population 127,209 Households 43,810 Average Household Income $60,742 Wallkill Valley Times Readership 8,442 Adult Readers Ulster Park 12580 DeWitt Mills

12472 12487

High Falls 12446

12404

Accord 12440

12538

12561

Kerhonkson

Wallkill Valley Times Coverage

12569

12528

New Paltz

Highland

12525

12578

12601

Rochdale

Verbank Village 12585

12603

12515 12540 12547 Lagrangeville 12548 12589 Pine Bush 12542 Wappingers Falls Wallkill Walker Valley 12590 Hopewell Junction 12721 12586 Bloomingburg 12533 Walden 12549 12550 12524 12582 10919

Gardiner

12566

Upper Mongaup 12729 12780

12746 12739

10963

Goshen

12771

10924 10958

Westtown

10998

10921

Snufftown 10990

10925 10987

COMMUNITY NEWSPAPERS OF THE HUDSON VALLEY

10992

12520

12518

Beacon

12508

Hortontown

10516

Nelsonville

10996

10930

Monroe

10950

Warwick

12553

Washingtonville

Chester

10918

Newburgh

12577

10916

Middletown 10973

Greenville

12543 12575

10940

10917 10928 10911

Doodletown

10926

Tuxedo Park

Phone: (845) 561-0170 Fax: (845) 561-3967 advertising@tcnewspapers.com www.timescommunitypapers.com

Serving the city of and town of Newburgh and New Windsor Zip codes: 12518, 12550, 12551, 12552 , 12553 and 12584

Population 100, 361 Households 34,780 Average Household Income $61,383 Mid Hudson Times Readership 4,448 Adult Readers Ulster Park 12472

12446 12404

Bloomingburg

12549

10919 10963

12569

Verbank Village

12586

12550

12524

Beacon

Newburgh

12543 12508 Vails 12553 12575 Gate Cornwall 12577 10516 12520 Middletown10916

Washingtonville

Greenville 10998

12590

Walden

Hopewell Junction 12533 12582

Hortontown

10940

12739

Westtown

10973

Goshen

10924

10992

12518 10996

Nelsonville

Chester 10930 Monroe 10921 10918 Snufftown 10950 10917 10928 10911

10958

Doodletown

10990

Warwick 10925 10987

COMMUNITY NEWSPAPERS OF THE HUDSON VALLEY

12578

12585 Rochdale 12528 12601 12525 12603 12515 12540 12547 Lagrangeville 12548 12589 12542 Wappingers Falls

12721

12771

DeWitt Mills

Highland

12566

12746

12538

New Paltz

Pine Bush

12780

12440

12561

Mid Hudson Times Coverage

Upper Mongaup

12580

High Falls

Accord

Kerhonkson

12729

12487

10926

Tuxedo Park

Phone: (845) 561-0170 Fax: (845) 561-3967 advertising@tcnewspapers.com www.timescommunitypapers.com

TIMES SOUTHERN

ULSTER

Serving the towns of Lloyd, Marlborough, Plattekill, Milton and Modena Zip codes: 12515, 12528, 12542, 12547, 12548 and 12568

Population 20,430 Households 7,492 Average Household Income $56,462 Southern Ulster Times Readership 2,979 Adult Readers Ulster Park 12472

12446 12404

12549

10919 10963

Walden

12586

12550

12524

Beacon

Newburgh

Washingtonville

Greenville

12590

12543 12508 12553 12575 12577 10516 12520 Middletown10916

10973

Goshen

Hopewell Junction

12533 12582

Hortontown

10924

10992

12518 10996

Nelsonville

Chester 10930 Monroe 10921 10918 Snufftown 10950 10917 10928 10911

10958

Doodletown

10990

Warwick 10925 10987

COMMUNITY NEWSPAPERS OF THE HUDSON VALLEY

Verbank Village

10940

12739

10998

12569

Marlboro

Bloomingburg

Westtown

12578

12585 Rochdale 12528 12601 12525 12603 12515 12540 Modena 12547 Lagrangeville 12548 Milton 12589 12542 Wappingers Falls Wallkill

12721

12771

DeWitt Mills

Highland

12566

12746

12538

New Paltz

Pine Bush

12780

12440

12561

Southern Ulster Times Coverage

12729

12580

High Falls

Accord

Kerhonkson

Upper Mongaup

12487

10926

Tuxedo Park

Phone: (845) 561-0170 Fax: (845) 561-3967 advertising@tcnewspapers.com www.timescommunitypapers.com

RATE CARD Publisher: Carl J. Aiello

Commission and Terms of Payment: Agency rate: Add 15% to open rate. Accounts are due in full 30 days from invoice. Late Fees of 1.5% will be applied.

Representatives: New York Press Service 621 Columbia St. Ext. Cohoes, NY 12047 518-464-6483

Advertising Rate Policy Alcoholic Beverage and Tobacco Advertising accepted. 30 days notice to agency on rate change. Advertising sold in individual papers or in all papers.

Advertising Rates Any single newspaper: Open Rate ......................................$10.00 column/inch 150 - 499 col/ins ........................................................9.25 col/in 500 - 1999 col/ins ..............................................8.50 col/in 2000+ col/ins ....................................................8.00 col/in Consecutive Rates 4 Weeks ..................................................$9.50 column/inch 8 Weeks ..............................................................9.25 col/in 13 Weeks ............................................................9.00 col/in 26 Weeks ............................................................8.75 col/in 52 Weeks ............................................................8.25 col/in Any 2 Newspaper Open Rate ............................................$11.00 column/inch 150 - 499 col/ins................................................10.25 col/in 500 - 1999 col/ins................................................9.75 col/in 2000+ col/ins......................................................8.00 col/in Consecutive Rates 4 Weeks ................................................$10.50 column/inch 8 Weeks ............................................................10.25 col/in 13 Weeks ..........................................................10.00 col/in 26 Weeks ............................................................9.75 col/in 52 Weeks ............................................................9.25 col/in All 3 Newspapers Open Rate ............................................$12.00 column/inch 150 - 499 col/ins................................................11.75 col/in 500 - 1999 col/ins..............................................11.25 col/in 2000+ col/ins....................................................10.50 col/in Consecutive Rates 4 Weeks ................................................$11.50 column/inch 8 Weeks ............................................................11.00 col/in 13 Weeks ..........................................................10.50 col/in 26 Weeks ..........................................................10.00 col/in 52 Week...............................................................9.50 col/in

COMMUNITY NEWSPAPERS OF THE HUDSON VALLEY

Service Directory 4 column/inches .................................. $100.00 per/month Classified Display (All 3 Papers) Open Rate ............................................$12.50 column/inch 4 Weeks ............................................................12.00 col/in 8 Weeks ............................................................11.50 col/in 13 Weeks ..........................................................11.00 col/in 26 Weeks ..........................................................10.50 col/in 52 Weeks ..........................................................10.00 col/in Classified Line Ads (All 3 Papers) Minimum 20 words, $10 plus 25¢ per additional word per week. 2 weeks, 20 words ....................................................$12.00 3 weeks, 20 words ....................................................$16.00 4 weeks, 20 words ....................................................$20.00 Color Rates & Data Process color ................................................................$150 Pre-printed Inserts ........................$50.00 per/thousand Quantities (please call for current totals) Must meet Periodicals postal requirements Must not be designed for mailing Must purchase entire press run of the paper Deadline: Friday preceding publication Delivery address for all inserts: Wallkill Valley Times c/o, 20 Smith Road, Middletown, NY 10941 Special Pages/ Features Calendar, Dining Guide, Classified, Service Directory, Worship, Sports, Prime Times

Phone: (845) 561-0170 Fax: (845) 561-3967 advertising@tcnewspapers.com www.timescommunitypapers.com

RATE CARD

(CONTINUED)

Contract and Copy Regulations 1. Publisher reserves the right to reject or cancel any advertisements at any time. 2. Cancellations will not be accepted by the publisher after closing date. 3. Publisher not bound by any terms or conditions printed or otherwise appearing in order blanks, advertiser's forms or copy instructions when in con ict with terms and conditions on publisher's rate card or policies. 4. Advertiser and advertising agency should indemnify and hold harmless Times Community Newspapers, its o cers, agents, employees and contractors, for all contents supplied to publisher, including text, representations and illustrations of advertisements printed, and for defamation, invasion of privacy, copyright infringement, plagiarism, and in case of pre-printed insert, de cient postage. 5. Times Community Newspapers shall not be liable for failure to print, publish or circulate all or part of any issue in which an advertisement accepted by the publisher is contained if failure is due to acts of God or government strikes, accidents, lack of newsprint or other circumstances beyond the control of Times Community Newspapers. 6. Times Community Newspapers shall not be liable for errors or omissions in, or a failure to insert, any advertisement for which it may be responsible, beyond the cost of actual space occupied or to have been occupied by item in which error or omission or failure to insert occurred. Advertiser will be entitled to refund of advertisement price or insertion in next issue, at advertiser's option. 7. Position cannot be guaranteed. No credit or allowance for position given. Special R.O.P Units - Does not apply. Split Run - Does not apply. Special Services Clip art available at no charge Proofs shown on request within deadline Tearsheets available on request Complete copy of publication available on request.

COMMUNI TY NE WSPAPE RS OF THE HUDSON VALLE Y

R.O.P Makeup Requirements Minimum Ad size for display: 2 columns by 2 inches Closing Times Deadline for space reservation, copy and cancellation Friday at 5pm. Mechanical Measurements: Main Section 1 column......................................................................1.50" 2 columns .................................................................. 3.25" 3 columns ........................................................................5" 4 columns ....................................................................6.75" 5 columns ......................................................................8.5" 6 columns ................................................................10.25" Special Classi cation/Rates No position guaranteed Political rates are based on open rate - cash in advance only

Circulation Wallkill Valley Times Established: 1983 Price: $1.00 per issue. Audit: PO Paid: Call for latest gures Zip Codes: 10915, 10919, 10924, 10940, 10941, 12525,12543, 12549, 12566, 12575, 12586, 12588, 12589, 12721, 12722 Mid Hudson Times Established: 1989 Price: $1.00 per issue Audit: PO Paid: Call for latest gures Zip Codes: 12550, 12552, 12553, 12518, 12584, 12589, 12542 Southern Ulster Times Established: 2003 Price: $1.00 per issue Audit: PO Paid: Call for latest gures Zip Codes: 12528, 12542, 12548, 12568

Phone: (845) 561-0170 Fax: (845) 561-3967 advertising@tcnewspapers.com www.timescommunitypapers.com

POPULAR AD SIZES The diagram below shows you our most popular ad sizes. However, line and column inch ads are also available to meet all of your advertising needs. Out representatives will be happy to assist you in planning your ad campaign and helping you choose the right sizes ads to make the most impact.

Full Page 6 col. x 11" 10.25" x 11”

Half Page Vertical 3 col. x 11" 5" x 11”

Half Page Horizontal 6 col. x 5.375" 10.25" x 5.375”

Quarter Page 3 col. x 5.375" 5" x 5.375”

Eighth Page 3 col. x 2.625 5" x 2.625”

2x2 Ad 2 col. x 2" 3.25" x 2”

2 col. x 5 3.25" x 5”

2 col. x 11 3.25" x 11”

4 col. x 6.5 6.75" x 6.5”

COMMUNITY NEWSPAPERS OF THE HUDSON VALLEY

Phone: (845) 561-0170 Fax: (845) 561-3967 advertising@tcnewspapers.com www.timescommunitypapers.com

DIGITAL ADVERTISING Great Deals to Advertise online. The online advertising business has been growing each year, reaching an entirely new audience of readers, from facebook to www.timescommunitypapers.com to our new digital newspapers. Ask your advertising representative about our online advertising offers and bring your product to the world.

$25/week

Advertising on timescommunitypapers.com Break through the clutter of advertising by displaying your printed ad on our website. Space is limited, allowing each advertiser prime space to reach our growing online audience. (Available only for print display advertisers. Banner ads will rotate randomly. Max limit: 40 advertisers per week.)

Enhanced Advertising on Digital Newspapers

$10 per edition*

Be the first to take advantage of our digital newspapers. For an extra charge to your display ad, the digital version of your display will work as a link to your facebook page, website or coupon, allowing our online reader increased access to your companyâ&#x20AC;&#x2122;s information. *Excludes special sections

Business Directory on timescommunitypapers.com

$25/month*

Our online business directory is great for small businesses who donâ&#x20AC;&#x2122;t have a online presence or wish to increase traffic to their website. Seen as a trusted source of local information online, www.timescomunitypapers.com combines all our hardworking businesses by subject, giving our audience a great directory for shopping local. * $10/mo for Service Directory customers

COMMU NI TY NE WSPAPE RS OF THE HUDSON VALLE Y

Phone: (845) 561-0170 Fax: (845) 561-3967 advertising@tcnewspapers.com www.timescommunitypapers.com

SPECIAL SECTIONS 2018 All special sections are also viewable online on issuu.com

Targeted Advertising Throughout the year, Times Community Newspapers offers special advertising sections. Take advantage of these highly-targeted and more comprehensive look at specific subjects, such as Home Improvement, Holiday Gift Giving, Seasonal and much more. Review the list below to see which sections would work best for your business!

HOM Spring Home

and Garde n, Times

Community Newspaper s, Wedn esday, April 26,

Inside: and harm ful insects • Create a fairy gard en • Stay coo l reducing energy cost s • Freshen home for up your spring

Section Health, Mind & Body AD PAGES: “The Big Game” AD PAGES: Valentine’s Day Wallkill Valley Almanac* AD PAGES: St. Patrick’s Day AD PAGES: Easter Spring Home & Garden AD PAGES: Mother’s Day Homes of the Valley AD PAGES: Father’s Day Summer Times** Business Profiles Back to School New Windsor Community Day Booklet** Fall Home Improvement Walden Harvest Festival booklet** AD PAGES: Fall Dining Guide AD PAGES: Cancer Awareness Salute to Veterans Holiday Gift Guide I Holiday Gift Guide II Holiday Gift Guide III Holiday Gift Guide IV AD PAGES: Holiday Greetings

E& 2017

Deadline January 10 January 26 February 2 February 21 March 9 March 23 April 18 May 4 May 16 June 8 June 20 July 18 August 10 August 15 September 7 September 19 October 12 TBA October 31 November 14 November 28 December 5 December 12 December 21

Additional sections to be announced!

FALL

• Helpful

Publication Date January 17 January 31 February 7 February 28 March 14 March 28 April 25 May 9 May 23 June 13 June 27 July 25 August 15 August 22 September 12 September 26 October 17 TBA November 7 November 21 December 5 December 12 December 19 December 26

* Booklet appears in Wallkill Valley Times only. Special rates apply. ** Booklet. Special rates apply

T PROVEMEN ’s still work to HOME IM There the garden be done in

ners will that homeow the new year chance before their homes. the warm significant care, even if all is the last the landscaping around of summer lawn advantage have to address differs from spring and ners can take autumn. Homeow Fall lawn care linger into l issues. grass of summer or potentia so long as temperatures ng any existing mow their lawnsso the grass is cut by addressi continue to a warm fall homeowners winter, lower the blades ever be trimmed that t It’s importan fall transitions into of grass should to reach the But as that no blade more sunlight is growing. remaining mindful the blades will allow shorter while Lowering . ous with fall. one-third is synonym by more than their months ahead. and foliage, raking leaves all of the trees on for grass in the until cking rake ground a the apple-pi up to pick to sit on Much like to fallen leaves ners may wait Leaves left Some homeow bare. However, allowing effect on grass.an impenetrable are have an adverse by forming properties and of time can e the grass is dead grass extended periodsmay ultimately suffocat oxygen. The result but every day, and to be raked sit on the lawn the lawn of sunlight even if may not need from their grass, wall that deprives disease. Leaves remove leaves fungal ally rake and possibly even with should periodic hanging on the trees. homeowners even a still and homeowners left to fall Autumn is various ways, September. there are plenty a toll on lawns in spots come mulch, seed Summer exacts end up with lawn bald repair mixes like contain as seven little may as Lawn in bald spots. green thumbs to recover the top few to repair these spots, which can begin great time grass and loosen to repair bald as well. , remove dead ons products and fertilizer and turer instructi applying such of fertilizer days. Before additional manufac ng the delivery rly those who Follow any facilitati and particula inches of soil. compacting, turf, ners, soil own their homeow ully aerate Aerating reducesroots. While many the can successf to add after lawn’s water to a amendments sell their own lawns, ent stores know which in tending to take pride tested so you home improvem want to test first have soil Gardening centers and ners who a it’s best to but homeow samples to been aerated. the pH of soil, to send their ground has kits that measure in their soil may need soil testing metals s or heavy for nutrient testing. further for lab

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April 26,

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COMMU NI TY NE WSPAPE RS OF THE HUDSON VALLE Y

20, 2017

Phone: (845) 561-0170 Fax: (845) 561-3967 advertising@tcnewspapers.com www.timescommunitypapers.com