ONE OF THE MOST ROMANTIC DESTINATIONS IN THE WORLD
ROMANCE IS FOR EVERYONE THE DOS AND DON’TS OF PLANNING LGBTQ+ FRIENDLY VACATIONS
EXPANDING YOUR DIGITAL FOOTPRINT WHY YOUR ONLINE PRESENCE IS AN ESSENTIAL BUSINESS TOOL WORK HARD, PLAY HARD WHO SAYS THEME PARKS ARE JUST FOR KIDS?
Whether returning to ritual or embracing new experiences, celebrate every hour of the day with unparalleled adventures at Hyatt hotels and resorts worldwide.
The ship class that redefined cruising just got bolder. The biggest ship in the world, Wonder of the Seas, brings even bigger adventures to the award-winning Oasis Class. Your clients can venture out into the eight unique neighborhoods — including the brand-new Suite Neighborhood — indulge in five-star fine dining onboard, and soak up the sun while enjoying onboard activities like never before, ultimately arriving at the destination of their dreams. With the world’s newest wonder sailing to Caribbean shores from Port Canaveral starting November 2022, it’s time for your clients to set sail on this all-new ship heading to postcard-perfect destinations.
Wonder of the Seas will transform your clients’ vacation from ordinary to extraordinary. High up in the ship’s most prime location, they can enjoy exclusive experiences and amenities in a one-of-a-kind elevated retreat — the new Suite Neighborhood. They can dine at Coastal Kitchen, where global dishes are made with the freshest, high-quality ingredients. Step onto the brand-new Suite Sun Deck and soak up unparalleled ocean views from a crystal-clear plunge pool. Sip on tantalizing cocktails expertly crafted at a bar. And discover totally VIP experiences, all just steps away from Star and Sky Suites. Accommodations in this new neighborhood include the biggest and boldest Ultimate Family Suite yet, with three bedrooms, a two-story slide and your own private balcony whirlpool. Plus, there’s a connecting Royal Loft Suite for when your clients’ travel party becomes a party.
And with its larger-than-life activities, Wonder will change the way your clients play — big time. Kids will love the all-new Wonder Playscape, an underwater-themed world that lets imaginations soar, with slides, climbing walls, games and puzzles. At Wonder Dunes, the whole family can tee up under the sun or stars for an immersive, story-based mini golf journey like nothing they’ve ever played before. And fleet favorites are also onboard, like the FlowRider® surf simulator where they can hang ten—or hang back and watch the action. And the Ultimate Abyss that lets them plummet ten stories on the tallest slide at sea.
Onboard activities aren’t the only ways to fill their days and evenings. Your clients will find endless ways to please both their palates and their imaginations, with world-class dining and a full lineup of show-stopping, jaw-dropping entertainment. Like ice-skating spectaculars that combine cutting-edge technology and acrobatic artistry to captivate their senses. And awe-inspiring athleticism that will get their adrenaline pumping in the newest AquaTheater production, inTENse. Or they can max out the hits at Spotlight Karaoke, where all eyes, and ears, are on them. Wonder of the Seas raises the bar on raising the curtain with shows that transcend what’s possible on ice, stage, air and water. A world-class ensemble of singers and dancers take the stage in the largest theatrical venue at sea in Voices: An Intimate Performance on a Grand Scale. Plus, a heartfelt and spectacular display of planetary phenomena studded with dazzling artistry during 365: The Seasons on Ice. And The EffectorsSM II: Crash ‘n’ Burn super sequel.
After the show, your clients can tempt every tastebud with over 20 mouth-watering dining options on deck. From soul-soothing Southern classics reimagined at The Mason Jar Southern Restaurant & Bar to authentic trattoria fare at Giovanni’s Italian Kitchen & Wine Bar. They’ll find cocktails as refreshing as the scenic panorama at their new favorite hot spot, Vue Bar. And crazy delicious grab-and-go tacos, burritos and quesadillas are waiting at El Loco Fresh. Everything is fresh and new on this boldest and biggest ship in the world.
When Wonder arrives at the port and a new day has begun, the world’s newest ship is your clients’ gateway to the gems of the Caribbean. They can take on Roatán, Cozumel, and the totally reimagined private island, Perfect Day at CocoCay. Plus many other unforgettable shores across the eastern and western Caribbean. All on the biggest cruise ship in the world, with more ways to spend time onboard than ever before. The all-new Wonder of the Seas will begin sailing from Port Canaveral this November!
Everything is a big deal on the boldest and biggest ship in the world, Wonder of the Seas SM , sailing from Orlando this November. Adrenaline chasers can plunge 10 stories down the tallest slide at sea, Ultimate Abyss SM . Wonder Playscape SM takes kids’ playtime to the next level. For homespun brunch, nothing compares to The Mason Jar SM Southern Restaurant & Bar. And the new Vue Bar SM serves up cocktails alongside picture-perfect panoramas that are prime for quality couple time. The Space Coast is about to become your clients’ launching point for out-of-this-world adventures to sun-kissed Caribbean shores — plus our private island, Perfect Day at CocoCay. Only on Royal Caribbean ®
9. PRESIDENT’S NOTE
Insights from John Ische, president of Trisept Solutions. 10. EDITOR’S NOTE
Meet Codie Liermann, the new managing editor of The Compass.
14. TRUE NORTH
This quarter’s most important news for advisors.
18. CONVERSATIONS
What is an upgrade or add-on that enhances romance for your travelers?
20. BY THE WAY (A PSA)
Behind ASTA’s efforts to help U.S. travel and tourism rebound from the pandemic.
22. HOW I CARRY ON
Virgin Voyages is taking the exclusively adult experience to the high seas.
24. TAKING OFF
Jennifer Byrne shares her top advice for booking more destination weddings and romance travel.
28 DIGITAL DNA
An analyst breaks down what you need to know about cryptocurrency.
30 TECH TO KNOW
Two travel advisors add ease and efficiency to the FAM trip experience.
80. BREAKOUT SESSION
Advisors and industry figures share how you can promote sustainable travel.
82. DESTINATION NEXT
Santorini is one of the most romantic destinations in the world.
84. YESTERDAY’S NEWS
The travel industry reacts as COVID-19 restrictions continue to lift.
86. ASK MAXWELL
Our beloved flippered friend answers your VAX questions.
89. CROSSWORD
Imaging adults-only escapes and unique experiences.
32. 2022 BY THE NUMBERS
Here’s what was hot on VAX for the first half of 2022.
38. THE NEWEST ADULTS-ONLY GETAWAYS
New and coming-soon luxury resorts know what adults want, and need, in a relaxing vacation.
46. ROMANCE ON THE WATER
Catching waves and feels out on the open sea.
56. THE THINGS WE DO FOR LOVE
Exploring the idyllic and sometimes wacky ways that we express and seek love around the world.
60. YOUR DIGITAL PRESENCE IS AN ESSENTIAL BUSINESS TOOL
Improve your digital footprint to reach more clients.
64. 7 SOCIAL MEDIA TIPS TO GROW YOUR DESTINATION WEDDING BUSINESS
A pro shares how she nearly tripled her business by committing to her digital platforms.
70 WHO SAYS THEME PARKS ARE JUST FOR KIDS?
Big-budget travel is rebounding, and the future is looking better than ever.
74. PLANNING A SAFE AND INCLUSIVE ROMANTIC GETAWAY
Travel is for everyone, no matter who they love.
President and Publisher
John Ische
Editor in Chief – Sarah Kneisler
Managing Editor – Codie Liermann
Associate Editor – Jenna Buege
Contributing Editors – Rossilynne Skena Culgan, Alice Dubin, Lola Méndez, Elisa Parhad, Ruth Terry, Sarah Treleaven
Advertising
Vice President – Joe Shomperlen
External Account Managers – Pam Lowe, Sue Ulickey, Carey Driscoll
PUBLISHED BY Editorial
Marketing Operations
Director, Operations and Marketing – Sarah Kneisler
Advertising Product Specialist – Kati Kohler
Advertising Coordinator – Rowanna Bailey
Data & Analytics – Luke Ische
Manager, Digital Marketing – Ashley Perego
Advertising Producer – Kyle Krause
Business Development Manager – Beth Kitzman
CHIEF EXECUTIVE OFFICER
Steve Zepezauer
CHIEF REVENUE OFFICER
Scott Sanchez
DIRECTOR OF OPERATIONS
Tiffany Thompson
EDITORIAL DIRECTOR
Justine Amodeo
CREATIVE & MARKETING DIRECTOR
Tracy Powell
PRODUCTION MANAGER
Tina Leydecker
SALES/MEDIA PRODUCTION COORDINATOR
Taryn Metkovich
This year seems like it is on the speed cycle, and it’s hard to believe that we are already well into the second half of 2022.
It’s great to see how travel has recovered from the depths of two years ago, and I’m glad to hear from many agents who continue to see business outlook remaining strong.
This edition of The Compass focuses on adultsonly and romance travel, a segment of the travel business that is quite resilient. While these travelers have varying expectations and budgets, there certainly is an opportunity to sell customized experiences and recommend more luxury focused options helping you to cultivate your segment of romance travelers who are willing to spend more and travel more often, even during down-turns.
Recently I talked to the owner of a large agency who told me about a difficult customer who ferociously requested more upgrades and perks. I was surprised when he mentioned that this is a common behavior among budget customers. But as I thought about it more, it made sense. Luxury travelers book airlines, hotels, cruises and tours that already include perks, and the suppliers that they book know how to take care of elite customers. Romance travelers are oftentimes celebrating a special occasion, which means they’re willing to spend a bit more upfront to have the perks included – and this usually means a more relaxed vacation experience for everyone involved.
John’s industry tenure spans more than three decades.
Hopefully, this edition provides you with some helpful insights into new resorts, curated cruises and unique experiences that help you provide exceptional service to your customers seeking an adults only or romantic experience. You can leverage these experiences you provide to grow your share of the luxury market. Your expertise can direct your customers to these experiences and grow your repeat customer portfolio.
This edition of The Compass focuses on adults-only and romance travel, a segment of the travel business that is quite resilient.
About five years ago, I created a vision for a new garden.
It involved clearing out trees, bringing in soil, dividing an endless amount of hostas and lots of help from my family. I remember thinking I just couldn’t wait until it was an established garden, but what I didn’t realize is the journey would be the most important part.
Over the years, I’ve learned how to care for a variety of perennials and annuals each season. The satisfaction came from the experience of building the garden and knowing there’s always going to be more to do – similar to my career in the travel industry.
I began working as a travel advisor in 2014 at a local agency. Much like the start of my garden, I was eager to know everything I had to know and have an established clientele. However, those early days of my career as an advisor were crucial to my journey. I soaked up knowledge from the veteran advisors I was surrounded by and fell more in love with the job each day. I soon realized there are no two days the same in the life of a travel advisor, and that’s what keeps it exciting.
Having graduated with an English degree, I always felt a tug towards journalism and soon found myself transitioning to the media side of the industry. I took with me all the experience I gained during my years working as an agent.
Five years later, I’m introducing myself to you here, as managing editor of The Compass.
I have a passion for creating valuable content for travel advisors, and I aim to grow meaningful relationships with all types of travel companies in order to share their unique messages with the travel agency community.
When I first stumbled across that travel agent job listing, I must admit I wasn’t sure if working with a travel agent “was still a thing.” I couldn’t have been more naïve, because I soon learned that travel agents are not only “a thing,” but
Codie Liermann MANAGING EDITOR CODIE AIMS TO DELIVER VALUABLE CONTENT TO TRAVEL ADVISORS
they are a thriving community.
The travel industry is resilient, and travel advisors are becoming more in demand than they’ve ever been. Not only has the industry made it through a rough couple of years, but interest in becoming an advisor is growing. In fact, since the start of 2022, there has been a steady increase in monthly advisor registrations on VAX.
This is the first issue of The Compass I’ve been able to work on, and there is a lot to look forward to. You’ll hear about all things romance, from adults-only cruise experiences to romantic customs around the world and even opportunities for adult fun at theme parks. There’s also an important article on planning safe and inclusive getaways. In between the romance, you’ll find a variety of tips for growing your business.
My mission will always be to advocate for the travel agent community, and I look forward to all the ways I can do so at The Compass.
I have a passion for creating valuable content for travel advisors, and I aim to grow meaningful
relationships with all types of travel companies in order to share their unique messages with the travel agency community.
Say “I do” into an extraordinary experience
Discover our wedding bundles that allow you to customize almost every detail of your dream
JENNA BUEGE
Associate Editor of The Compass and world explorer, Jenna loves writing about all things travel. With a degree in journalism, advertising and media studies, Jenna takes pride in her commitment to bringing her readers relatable, fun and accurate content.
BETH KITZMAN
Beth Kitzman is the business development manager for VAX VacationAccess. With over 20 years of experience in the travel industry, beginning with Walt Disney World then working for airlines and now focusing on travel technology, Beth loves using her education degree to find ways to educate and empower travel agents to grow their leisure travel business.
LOLA MÉNDEZ
Lola Méndez is a queer UruguayanAmerican journalist. Her work has been published in many print and digital publications including CNN, USA Today, InStyle and more. After calling New York City home for seven years, Lola became a full-time globe trotter in 2015 and has visited 73 countries.
ELISA PARHAD
Elisa Parhad is a Los Angeles-based writer and photographer covering travel, trends, lifestyle and culture. Her work can be found in the Los Angeles Times, Travel + Leisure and Delta Sky magazine, among others. She has also authored cultural guides on Southern California and New Mexico and a children’s book on Los Angeles.
SARAH TRELEAVEN
Sarah Treleaven is a writer based in Nova Scotia. Her work has appeared in Harper’s, enRoute, The Guardian, the BBC and many other publications.
Rossilynne Skena Culgan is a journalist and author whose writing can be found in Saveur Magazine, Atlas Obscura, Thrillist, Google Arts & Culture, and the Pittsburgh PostGazette. She’s the author of the travel guidebook “100 Things to Do in Pittsburgh Before You Die” and is currently writing a Pittsburgh history book. A Pittsburgh native, she now lives in New York City. No matter where she travels, she’s always keeping her eyes peeled for vintage signage.
ALESANDRA DUBIN
Alesandra Dubin is a news and lifestyle editor and writer based in Los Angeles. A veteran digital journalist, she’s covered travel, food, events, fashion and beauty, entertainment, home, parenting, and viral content for more than 15 years, for both consumer and business audiences. Her work has appeared in Town & Country, Esquire, Cosmopolitan, Good Housekeeping, Parents, E!, BravoTV.com, BuzzFeed, TODAY.com, and countless other online and print outlets.
Ruth Terry is an American freelancer in Istanbul who writes about food, travel, wellness and life as a Black expat. Her work has appeared in BBC Travel, Fodor’s Travel, National Geographic, The Washington Post, Time, Yes! And more. Follow her on Twitter @ruth_terry.
Your clients will love the new Norwegian Prima, designed to elevate every expectation. Sailing to spectacular destinations like Western Caribbean and Northern Europe, Prima boasts our largest deck space ever and our most spacious accommodations. So, be the first to book your clients aboard our newest and most innovative ship.
WORDS / JENNA BUEGE
Amtrak continues to make strides in its eco-friendly efforts with a pledge to reduce greenhouse gas emissions by 40% and to transition all onboard electricity to carbon-free power sources by 2030. The move will be largely powered by the introduction of the company’s new fleet of ALC-42 locomotives which are scheduled to replace the legacy fleet throughout Amtrak’s national network. In addition to reducing air pollution and greenhouse gas emissions, the ALC-42s will be cleaner and faster traveling at top speeds of 125 mph.
Qantas Airways plans to roll out service in 2025 for a 20-hour, non-stop flight from Sydney to London. The proposed route will claim the title of “the world’s longest non-stop flight” and will seat up to 238 passengers in what the airline is calling a “high-end” seating structure as the demand for luxury travel experiences continues to trend. This ambitious deal will cost Qantas upwards of $4 billion as the carrier has ordered 12 specially designed A350 - 1000 Airbus planes to embark on the long-haul adventure.
A variety of theme parks including Universal Studios, Knott’s Berry Farm and both Disney parks recently welcomed Doctor2me’s “hotel house calls,” a new service offering travelers on-the-go healthcare wherever they may need it. From stitches to COVID19 concerns, Doctor2me’s services run the gamut. And, best of all, Doctor2me is covered by many insurance providers, offers no hidden fees and is easy to book online.
The U.S. Department of State pulled the plug on a COVID-era rule that allowed U.S. travelers to return to the country with a passport that had expired on or after January 1, 2020. Instead, the State Department is recommending that anyone with an expired passport contact their nearest U.S. embassy or consulate to apply for a current U.S. passport. The current wait time for a new passport ranges anywhere between eight to 11 weeks. However, travelers looking to speed things up can opt for expedited service which takes between five to seven weeks.
Italian officials are enacting a new system based on license plate numbers to combat big crowds and congestion along Italy’s picture-perfect Amalfi Coast. Plates ending in odd numbers will be permitted to drive the 22-mile stretch from 10 a.m. to 6 p.m. on odd-numbered days whereas plates ending in even numbers will drive the road on even-numbered days. The rule will not be enforced year-round; instead, it will be in place on weekends from June 15th to September 30th, every day in August and during Holy Week in 2023.
With continued concerns of COVID19 outbreaks, staffing shortages and widespread delays at many airports, more and more travelers are recognizing the importance of travel insurance. In fact, Squaremouth, an online host for travel insurers, reported a massive increase in travel insurance claims (235% as of June 2022) year over year in comparison to 2019. In addition, a May survey hosted by Allianz Partners USA found that 90% of travelers were likely to purchase travel insurance for their next trip.
The Big Smoke recently completed the first phase of its new Elizabeth Line — also referred to as Crossrail — with the opening of its east to west high-speed railway earlier this year. Once completed, the route will shuttle up to 1,500 passengers from Canary Wharf to Heathrow in just 38 minutes, a vast improvement from the usual one to two-hour journey by car. The Elizabeth Line is expected to cover a 62-mile network and includes 26 miles of new tunnels that snake through central London.
WORDS / BETH KITZMAN
CO-OWNER OF DREAMERS TRAVEL IN MARYLAND
WEBSITE dreamerstravel.com
FACEBOOK facebook.com/dreamerstravel
“We suggest upgrading to a private deluxe transfer. This allows clients’ names to be displayed upon arrival and is a very nice touch that makes them feel special. They are transported separately from other travelers with that luxurious experience.”
OWNER/TRAVEL DESIGNER OF ALUX TRAVEL AND TOURS IN FLORIDA
WEBSITE gowithalux.com
“One upgrade that enhances the romance is a private dinner, off-site, picnic style. I have a great location in Jamaica that I tend to use for my clients. It’s a private beach, private chef and personal butler; it’s amazing.”
OWNER & MASTER TRAVEL DESIGNER OF PMC TRAVEL, LLC IN NORTH CAROLINA
WEBSITE pmctravel.net
FACEBOOK facebook.com/pmctravelclub
“One of my favorite add-ons to offer couples traveling to Jamaica is a romantic cave dinner. Arranging for your client to have a cocktail at sunset standing atop the cliffs on Jamaica’s beautiful west end that is known to achieve some of the most beautiful sunsets in the Caribbean and then descend the stairs to a natural candle-lit cave that opens to the ocean will surely take your clients’ breath away. I love adding personal touches like flowers and pre-arranged music based upon the clients’ music genre selection, too. This add-on is perfect for unique proposals, anniversaries and honeymoons.”
OWNER /TRAVEL ADVISOR/ CHIEF VACATION OFFICER OF PACKNTRAVEL IN PENNSYLVANIA
WEBSITE facebook.com/packntravel
FACEBOOK facebook.com/balboavacations
“I do the usual part of contacting the resort to advise them of a special guest that will be arriving and try to make things as seamless as possible for my clients’ precious vacation event. I want them to feel that I truly do care for them, and I take that extra time to assure this will happen. This is where our industry contacts with resorts, key people from the resorts or BDMs from the supplier have tremendous value. This is a value that is worth the investment of time doing site inspections, supplier trainings, industry conferences, etc. You simply cannot put a dollar value on things like this. My favorite quote is ‘Knowledge is Power’”
Inspired by the iconic TV series that made Princess a household name, The Real Love Boat is an adventure dating reality series that follows couples as they search for love on the high seas. Recently filmed in the Mediterranean on Regal Princess® , the show is hosted by Jerry O’Connell and Rebecca Romijn, married, first-time cruisers and now Princess® fans. Fall in love on CBS every Wednesday at 9 p.m. starting October 5!
Behind ASTA’s efforts to help U.S. travel and tourism rebound from the pandemic.
WORDS / RUTH TERRY
From mask mandates to testing requirements, the past few years have shown how deeply government policies impact travel and tourism.
The American Society of Travel Advisors (ASTA) represents 2,600 travel advisors and vendors nationwide. Undoubtedly, ASTA members felt financial pain as guidelines and restrictions were implemented across the travel industry during the pandemic.
According to recent ASTA member surveys, the average travel agency’s revenue was down 71% in 2021 compared to 2019.
“Congress and the administration make decisions and pass laws that affect travel
advisors of all kinds — as well as the products they sell to their clients — every day, whether they realize it or not,” says Jessica Klement, vice president, advocacy at ASTA. “The most effective way to have a say in the legislative process is to take grassroots action.”
With this goal in mind, the organization hosts Legislative Day each year where travel advisors get a crash course in grassroots advocacy. They then use what they learn to speak to legislators directly the following day.
On June 22, 2022, more than 225 attendees from over 40 states arrived on Capitol Hill to advocate directly for policies that could help travel agencies. Their efforts
resulted in 16 new bipartisan cosponsors for two bills; Klement anticipates even more when Congress is back in session.
One of ASTA’s goals was to petition lawmakers to remove the COVID-19 testing requirement for inbound international travelers (Ultimately, the Biden Administration reversed the testing requirement less than two weeks before this year’s Legislative Day).
In December 2021, the CDC tightened the existing Global Testing Order to require all international travelers, regardless of citizenship
or vaccination status, to take a COVID test 24 hours before departure. When other countries rolled back testing requirements in time for spring breaks and summer travel, the existing requirement put the U.S. at a disadvantage. For Americans, the order presented logistical challenges in finding testing centers abroad and an additional cost burden. It was also the “last key U.S. travel restriction” hindering the reopening of the travel industry, according to ASTA.
ASTA campaigned against inbound testing, organizing “over 100 congressional meetings, 4,000 grassroots emails to the administration, over 7,400 letters to the editor through our grassroots portal and multiple ASTA and coalition letters to administration officials,” says Klement. “The constant drumbeat, along with sound policy arguments, led to the requirement’s elimination.”
“When it comes to the government, you face a choice – engage in the process or put your
head in the sand,” says ASTA president and CEO Zane Kerby.
One of ASTA’s goals for the 2022 Legislative Day was to focus on the importance of restoring the Employee Retention Tax Credit (ERTC) of up to $7,000 per employee per quarter for small businesses. This is important as the majority of travel agencies are small businesses.
“It was supposed to run through the end of 2021, but the bipartisan infrastructure bill signed into law in November rescinded the credit one quarter early to pay for the legislation,” explains Klement. “Travel agencies were counting on the ERTC to help them get through the fourth quarter of 2021. Losing the credit in the middle of the quarter stopped the recovery process in its tracks.”
The organization also lobbied for the Visit
America Act, introduced by Senator Dan Sullivan, R-AK, on May 27 and rolled into a larger Senate bill, which would establish a comprehensive plan to “address the declining percentage of international visitors to the United States.” Amid the pandemic, the number of international arrivals to the U.S. fell from 80 million in 2019 to 21.1 million in 2021, according to a report from the U.S. Department of Commerce.
“Policymaking is a marathon, not a sprint,” says Eben Peck, ASTA’s executive vice president of advocacy. “Our goal was to raise awareness about our industry and how COVID restrictions have impacted us and secure support from legislators for policies that will help our members’ businesses recover. Legislative Day is the most impactful thing our members can do to help make that happen.”
Save the date: Next year’s Legislative Day takes place June 20-21, 2023.
John Diorio, vice president of North American sales, explains how Virgin Voyages is taking the exclusively adult experience to the high seas.
WORDS / JENNA BUEGE
Advisors might recall a short YouTube video released by Virgin Voyages in the spring of 2022 titled “Virgin Voyages Says No Kids On the Ocean.” A melancholy tune plays as several kiddos burst into a montage lamenting their missed opportunity for an adventure at sea; their parents sip poolside cocktails in the background, throwing a wink to the camera. Fun, light-hearted and wildly creative, the video perfectly encapsulates
what it’s like to “Sail the Virgin Way.” And it’s that culture and unique vibe that makes the cruise line so special according to John Diorio, vice president of North American sales at Virgin Voyages.
Why the kid-free approach? “In typical Virgin fashion, we asked ourselves, ‘what is that niche that would allow us to create
our own unique identity within the cruise space?’” says Diorio. “There are some great cruise products out there, and we didn’t want to create the same type of product that already exists. We did a lot of research to figure out what customers want, and it came up that there was a need for an adults-only, or as we like to say, ‘exclusively adult,’ cruising experience that catered to everyone.”
As a result, Virgin Voyages has allowed that same exclusively adult concept to guide its creation of an elevated cruising experience. “We didn’t have to worry about which chicken nuggets we were going to serve, it was all about building everything with adults in mind, and when you do that, you can create very unique experiences,” says Diorio. From the cruise line’s meticulously designed onboard spaces and Michelin-chef led eateries to its signature red hammocks and innovative technology like Shake for Champagne — a feature in the Virgin Voyages app where Sailors can shake the app anywhere on the ship and be met with a chilled bottle of champagne and two champagne flutes in 15 minutes —, all of these things set the cruise line apart from other ships on the water.
“As adults we need our own break,” says Diorio. “This is a vacation, not a trip with your kids or someone else’s kids. I think this, coupled with the value propositions that we include in the Voyage Fare, creates a better experience.”
Whether you’re a seasoned pro or new to selling cruises, there are a few things that you can do to increase your bookings with Virgin Voyages. “First and foremost, to really engage and sell our product, advisors have to go through our Seacademy learning platform,” says Diorio. An award-winning online learning platform, Seacademy is where First Mates (advisors who are registered with the brand) can learn everything about selling Virgin Voyages while earning exciting rewards in the process.
“Tip number two is getting on board the ship,” says Diorio. “People need to see the difference in the style and the vibe of what it’s like to sail.” Luckily for advisors and First Mates, there are many ways to do so. In fact, Virgin Voyages has given away over 8,000 free cruises since the beginning of 2022, and First Mates are eligible for First Mate Rates where they can sail with Virgin Voyages for $100 per person, per day.
“Third, look at the reviews on TripAdvisor and on Cruise Critic,” says Diorio. “These reviews are real Sailors talking about their experience with us. You can look at what social media says, but you get a lot of stuff on social media. So, if you really want to know the source of truth, I recommend reading the reviews.”
“I always tell advisors if you have customers who love great food, you’ve got our client. If you have customers who want to sail without any kids around, you have our clients. If you have customers who want a Rockstar experience and service, you have our clients,” says Diorio. “If you check those boxes for your customer, then you have a Virgin Voyages customer.”
“I travel so much, and it’s always work-related so I’m trying to put myself in the mindset of being in vacation mode. The one thing I can’t travel without is my running shoes. Even when I’m on vacation, I want to have a great workout experience, so I never go anywhere without my music and my sneakers.”
With years of experience delighting clients, Jennifer Byrne shares her top advice for booking more destination weddings and romance travel.
As a girl growing up in eastern Pennsylvania, Jennifer Byrne used to play “travel agent” in her family’s basement with the neighborhood kids. Fast forward a few decades, and Byrne is the CEO of The Tropical Travelers, an internationally recognized agency where she and her team of 12 specialize in romance travel and honeymoons.
Byrne started her career at Apple Vacations, and she credits the company’s training program as a significant driver of her business success. After that, she worked at several travel agencies, a cruise reservation company and as an outside sales agent — all experiences that primed her to strike out on her own in 2001. A passion for creating custom packages for travelers inspired her to start the business, and that ethos still guides her work today.
“It’s always been the same philosophy: How do we delight the client and how do we keep them happy? That was the whole premise,” Byrne says, adding that she’d never just hand a client a brochure and send them on their way.
Abundant all-inclusive options ensure there’s something for everyone
SOMETHING FOR EVERY AGE
adults-only and family-friendly features on the same property
We have attractions for the entire family to enjoy together, plus supervised kids clubs to keep children entertained while parents enjoy some muchdeserved adult time.
SOMETHING FOR EVERY PALETTE
diverse dining from gourmet to casual From award-winning molecular cuisine or casual TexMex, our resorts boast a wide variety of restaurant choices, and we can accommodate any dietary restrictions.
FOR EVERY INTEREST
spectacular entertainment, opulent relaxation, and everything in-between
Try your luck at the multi-level Red Casino, join a morning yoga session, take in the new Fire & Drums show, indulge in a couples massage, dance the night away on a pirate ship ocean cruise, or unwind with a book on a beachfront cabana bed while being served your favorite beverages and snacks.
• Complimentary guests
• Dedicated on-site coordinator
• Free room upgrades
• Private check-in
• Mexican welcome reception
• Professional group photo
• Spa discounts
In addition to her hands-on, custom workflow, Byrne emphasizes her love for luxury resorts and her delight in spoiling her clients no matter their budget. The Tropical Travelers team is especially attuned to destinations where travelers can bask in the sun and feel the sand under their toes. “My tagline is ‘anywhere with a palm tree,’” she says.
When Byrne started her business, she was at the age where her friends were getting married, so she knew what potential customers would look for when planning honeymoons or destination weddings. Now, she’s working with those same clients to plan couples group trips and family vacations.
Given the interest in and increasing demand for destination weddings, The Tropical Travelers opened a branch called One Love Destination Weddings. One of Byrne’s long-time advisors heads up this division and helps couples through every step of the wedding planning journey.
Planning any wedding — whether at a banquet hall in the States or a coconut grove in Punta Cana — can be a challenging endeavor. The One Love team offers a list of destination ideas, inspiration photos, nuts-and-bolts advice and expert guidance to demystify the process.
For fellow travel advisors who want to wield Cupid’s arrow and book more destination weddings or romance travel, Byrne has several pieces of practical advice:
• Travel often. It’s important to see hotels in-person and keep an eye on what clients might like or dislike. She travels eight to 10 times each year and scrutinizes every detail at a hotel, such as service attentiveness, food quality, cleanliness and safety. To showcase The Tropical Travelers’ love for adventure, Byrne maintains a photo album of her team’s own tropical travels on the company’s website.
• Know what’s next. Byrne keeps a close eye on what’s trending. It’s crucial to be at the forefront of the industry and to see what’s new in person, Byrne says. “I like to be on the cutting edge. I want to see it,” she says. “Get in there and see what’s going on first.”
• Understand the client’s budget. Luxury doesn’t always mean staying at the Ritz or the Four Seasons. Instead, it’s about finding a way to wow the client within their given price point.
• Ask the right questions. When Byrne meets a client, she starts with a wish list of questions to discover a person’s style and taste: What do you like and dislike? Where else have you traveled? Beach or pool?
Luxury hotel or condo? Once she completes the list, she knows exactly where to recommend.
• Provide options. Byrne has traveled so widely that she can offer tailored recommendations for each person. She narrows the list down to three options, which gives the client a choice of resorts based on what’s best for them.
• Feel a passion for the market. Most importantly, Byrne says, advisors working in honeymoons and weddings must genuinely desire to help clients make the most of their romantic travel experience.
For more information visit thetropicaltravelers.com
At RIU Hotels & Resorts we aim to achieve and exceed everyone’s expectations on their ideal vacations. Our resorts offer outstanding 24-hour all-inclusive service that everyone will enjoy from couples to multigenerational families.
• Delightfull gastronomic options
• International branded drinks
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All of this at prime beachfront destinations, creating the perfect landscape for your next unforgettable stay in paradise.
Digital currency has expanded across industries and yet, many don’t fully understand it. An analyst shares what travel advisors should know about this new form of payment
WORDS / RUTH TERRY
If your head spins when you hear about cryptocurrency, Bitcoin or blockchain, you’re not alone.
But what was once a developer’s hobby is becoming more mainstream: According to NerdWallet, in just over a decade, crypto now represents a 970 million dollar market of 20,000 different cryptocurrencies that people can buy, sell and trade as investments and use to pay for goods and services — including some travel experiences. According to intelligence firm Morning
Consult, travel is “ripe for payments disruption” from nontraditional payment methods like cryptocurrency.
Around 34 million Americans own crypto, according to Insider Intelligence. But many of us still don’t quite understand how it works — much less how to use this method of payment to travel.
To understand how crypto works and why advisors should care, we asked Norman Rose, a crypto expert analyst with Phocuswright, to break down what we should know.
Q: WHY SHOULD TRAVEL ADVISORS CARE ABOUT CRYPTOCURRENCY?
A: A great deal of wealth has been created, particularly among high-income individuals. According to the Federal Reserve’s annual report on the 2021 Economic Well-Being of US Households, “46%, nearly half, of the US crypto investors had an annual income of $100,000 or more, while 29 percent had an income under $50,000.”
Q: HOW IS CRYPTOCURRENCY POISED TO IMPACT TRAVEL?
A: Cryptocurrency presents a new way to pay for travel services. Companies such as Travala are already exploiting this. If this method is ignored, it will likely result in loss of business, particularly among high-income clients.
Q: WHAT AREAS OF TRAVEL WILL BE IMPACTED FIRST?
A: The first area likely to be impacted is payment using crypto, whether that’s hotels, flights, or other vendors. The second may be tipping via crypto. On Bitcoin.com, there are several upcoming tipping platforms gaining traction.
Q: HOW DOES THE CURRENT ECONOMIC CLIMATE IMPACT ADOPTION, IF AT ALL?
A: This will depend on the type of crypto being used. Some believe Bitcoin is an inflation hedge, while others believe Ethereum will be switching to a different consensus method (proof of stake versus proof of work). Ethereum will actually be a better inflation hedge according to Seeking Alpha, a crowd-sourced content service for financial markets.
Q: HOW MUCH SHOULD TRAVEL ADVISORS EXPECT THIS TO IMPACT THEIR DAY-TO-DAY LIFE THIS YEAR? IN THE NEXT FIVE YEARS?
A: As more wealth moves to crypto, accepting cryptocurrency as a form of payment will be a necessity dependent on the profile of the customer base. Millennials and younger will be crucial to accept crypto.
Q: HOW MUCH CAUTION SHOULD ADVISORS EXERCISE WHEN LEARNING ABOUT THIS NEW SPACE?
A: Crypto is highly volatile and thus should not be used as a stored value. Travel advisors should work with companies that allow acceptance of crypto but should be paid in fiat currency. The leading company for cryptocurrency acceptance for travel agents is BitPay.
Q: HOW CAN TRAVEL ADVISORS SAFELY EDUCATE THEMSELVES?
A: Advisors can experiment by buying a small amount of crypto, or by working with BitPay to accept crypto with clients who prefer this method. There are many education-oriented videos that are easily accessible to break down these complex ideas.
Norm Rose, Senior Technology and Corporate Market Analyst for Phocuswright, has been an analyst and consultant for nearly two decades — focusing on emerging technologies in travel and how they affect business practices. Norm has worked with a number of third-party developers creating software for the business travel market in the early to mid-1990s, including early prototypes of self-booking tools and expense management systems.
DISCLAIMER The information in this article is provided for educational purposes only and is not specific to you, the reader, or anyone else. The information in The Compass Magazine is not intended to be and does not constitute financial advice, investment advice, trading advice or any other advice. Please do your own research before making any investment decisions as cryptocurrency investments are volatile and high-risk in nature.
FAM trips have long been a way of life for travel advisors, a well-known perk of the job. But if you’ve been on even one, you know they can also be exhausting and chaotic. Between backto-back site visits, extensive dinners and intense information appointments, there is often little time to process, record, organize and share the experience. At worst, participants are left wondering: What site visit is this picture from? Where is the business card for the adventure experience? Which resort had that delicious dessert bar?
Two travel professionals, Rochelle Zemke of Zemke Travel and Stephanie Everhart Cavelli of My Favorite Travel Agent, saw an opportunity to tackle the issue, hoping to provide a one-stop-shop organizational fix to the inevitable FAM trip information fallout. Ironically, the pair met on a FAM trip in 2012 with a group of other advisors. They watched as their peers struggled with various ways to capture and share the information they were taking in, with no one method fully capturing the experience.
“Many advisors were unable to market their
fam experience to current and prospective clients,” the pair write on their website. “Our vision is to reinvent the fam experience.”
The experience inspired them to develop a service that allows advisors to record, organize and share FAM trip information from one place. After several years of development, the My Fam Trip app has finally launched.
To start, users choose between Site Inspection, Cruise Fam or Guided Tour Fam. My Fam Trip provides a framework of organization for each trip where images, impressions
and information can be inputted for individual sites and experiences. Each picture taken or uploaded into the app is watermarked with a customized, user-defined logo to output branded images. This feature addresses the issue of digital theft, providing users a marketing tool with the ability to send information or images out to clients, or send output reports of trips for themselves or to colleagues.
The app also allows FAM trip hosts to pre-load the app with static information, such as business card information and site stats. This feature alleviates the burden of
information from those experiencing a tour so they can focus on inputting subjective impressions and helpful information.
Zemke and Everhart Cavelli believe having FAM trip information easily accessible and neatly organized in one place will be a game-changer for advisors, especially because it is designed for quickly inputting data on the go.
In a Travel Research Online interview, Everhart Cavelli notes, “There are really four key advantages to using the app to assist in your fam record keeping.” Advisors
can expect to:
• Easily organize and retain everything observed during a FAM.
• Store the FAM report and share the details with colleagues.
• Maintain the integrity of your brand and digital content with the watermark feature.
• Market in real-time and generate tangible revenue from your FAM experience.
The service, based at www.myfamtrip. com, can be accessed with an internet connection via phone, laptop or desktop and costs $25 for 30 days or $99 for a year.
FROM THE TOP DESTINATIONS AND HOTELS TO THE DURATION OF STAY AND ORIGINS, HERE’S WHAT WAS HOT ON VAX FOR THE FIRST HALF OF 2022.
WORDS / JENNA BUEGE
As far as travel in 2022 goes, there have been a few overarching trends. Luxury and bucket list trips are in. Remote work is changing the way that people think about their vacation time (and how they use it). And people are traveling in unprecedented numbers.
But what about the nitty-gritty details? Who’s traveling and when? Where are they coming from, and where are they staying? What time of year are people planning their next big adventure?
Using VAX’s powerful tools and data, we were able to answer all these questions and more to give you the most accurate look at what was trending in the leisure travel segment during the first half of 2022.
Adults — particularly couples — are forging the way on the travel front with a whopping 15 million+ advisor checkouts made under the “2 adults|0 children|0 infants” category on VAX. While adults-only travel is certainly having its moment, that’s not to say that family travel doesn’t have its place as the “2 adults|2 children|0 infants” category was booked 1.9 million+ times in the first half of the year. Solo leisure travel trips also appear to be on the rise with the “1 adults|0 children|0 infants” category hitting the VAX checkout 1.8 million+ times.
The numbers show that advisors are shopping origins throughout the U.S., and there’s been a noticeable uptick in interest throughout the Midwest, Texas and California. As of early July 2022, Chicago-O’Hare International Airport (ORD) is the most-shopped origin at 2.4 million+ sessions followed by St. Louis (STL) at 1.2 million+ sessions, Dallas Fort Worth (DFW) at 1.1 million+ sessions, Philadelphia (PHL) at 974,748 sessions and finally Los Angeles International Airport (LAX) at 947,665 sessions.
Travelers touched ground at the usual sun and sand haunts — both domestic and abroad — with Cancun International Airport (CUN), Punta Cana International Airport (PUJ), Sangster International Airport (MBJ), Orlando International Airport (MCO) and Los Cabos International Airport (SJD) acting as the most shopped destination airports for the first half of the year.
The most popular overall destinations shopped (and eventually booked) by advisors continue the beachy vibes with Cancun,
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Riviera Maya, Punta Cana, Montego Bay, Orlando, Honolulu, Los Cabos, Las Vegas, Aruba and Puerto Vallarta acting as the top 10 getaways thus far.
The numbers are in, and summer travel was hot, hot, hot. VAX data shows that advisors booked the most departures in June, July and August. Falling behind in the stats, but worthy of a mention is September which also played host to a healthy amount of outgoing travel dates.
In line with these findings, Lending Penguin, an online credit provider, found in a May 2022 survey that nearly-three quarters of Americans had made summer travel plans. This was a major increase from the 53 percent of respondents who said that they had a summer vacation on the books in 2021. The rise in seasonal travelers has been attributed to several factors including remote work flexibility, increased savings accumulated throughout the pandemic and pent-up demand.
Considering the recent luxury travel trend, it’s unsurprising that all-inclusive resorts are running the game in 2022. People want to be pampered, and travelers are beginning to learn what advisors already know — all-inclusive resorts offer a lot of bang for your buck while simultaneously providing an elevated experience. Also throwing their hat in the ring is Universal Orlando Resort with not one, but two of the top 10 most booked properties on VAX for the year so far. 01
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In many ways, 2022 represents the return of the travel industry. Travelers everywhere are eager to squeeze in some much-needed vacation time in any way that they can after years of lockdowns and travel bans brought on by the pandemic. This trend can also be seen in the data as four and five-night stays were the most shopped as of early July. This shorter duration of stay is a sharp contrast from the data of years past when the seven-night getaway reigned supreme.
Of course, we’d be remiss not mention another major trend that we’re seeing on VAX — more people are showing interest in becoming travel advisors. Since January 2022, there’s been a steady increase in monthly advisor registrations. And with the ongoing travel boom (and the sweet, sweet profits that accompany it), the desire to work remotely and travelers’ increased interest in working with advisors, it’s no surprise that so many people are joining in on the fun.
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THESE NEW AND COMING-SOON LUXURY RESORTS KNOW WHAT ADULTS WANT, AND NEED, IN A RELAXING VACATION.
Adults-only resorts offer a chance to truly get away from it all. There are no LEGOs underfoot on the carpet, no cannonballs in the pool (at least, not from kids) and no need to find a restaurant with chicken nuggets on the menu. Instead, these resorts cater to adults as places to relax and reconnect — to yourself, your partner and the stunning natural environment.
The Caribbean is the spot for the hottest new options in adults-only travel right now, with several new ones available today and more opening soon. We’ve rounded up the best new resorts to recommend to your clients, whether they’re looking for relaxation, adventure or a little bit of both.
But before we dig into that, why might an adultsonly vacation be worth recommending to a client in the
first place? Adults-only resorts offer travelers a chance to indulge in luxury at a variety of price points with a bevy of amenity options. Adults will love the opportunity to make new friends on vacation where it’s easy to bond over trying new restaurants or to gather together for a beach day or shopping excursion. Plus, “adults”only truly means all ages of adults, with options from 20-year-old honeymooners to relaxing retirees — and many of these resorts aren’t just for couples. Solo travelers and friend groups will also find lots of fun in an adults-only vacation, too.
Luxury and stellar service are at the heart of these new offerings, and there’s a little something new under the palm trees for every adult traveler. Clear blue water, ocean breezes, lush mangroves and rugged mountains await.
Though it’s well situated just 15 minutes from Punta Cana International Airport, Sanctuary Cap Cana feels more like a colonial Spanish castle town perched on a cliff by the ocean. A moat wraps around the castle, making this all-inclusive adults-only resort feel like a truly private getaway.
Re-opened in summer 2022 under Marriott’s The Luxury Collection brand, guests can choose from 19 different accommodation options in this 324-suite property, including a 1,600-square-foot penthouse suite and a honeymoon suite with a private pool. Some room options even include butler service.
Each room provides its own paradise, and a private white sand beach
dotted with palm trees beckons guests outside. It’s easy to get thirsty out in the sun, so guests can grab a cocktail or a fresh fruit smoothie just steps away from the ocean at the beach bar. The resort’s daily activities include relaxing yoga classes, Spanish lessons, dart games and karaoke nights. The resort also boasts six swimming pools, five restaurants, seven bars/lounges and a 20,000-square-foot spa and fitness center. For dinner, travelers can choose from a Pan-Asian fusion restaurant, an Argentinian grill or a seafood spot on the water. After dinner, drinks are on tap at the piano bar, and there’s always a party at the disco. And when midnight cravings hit, there’s 24-hour room service.
At Secrets Moxché Playa Del Carmen, it’s all about the views. Situated along the Riviera Maya, this new resort, which opened in spring 2022, is known for its mesmerizing ocean and tropical views from its pools, restaurants and rooms. Tucked away along a strip of white sandy coastline, Secrets Moxché offers a quiet respite to unplug, but it’s also not far from Playa del Carmen’s famed Quinta Avenida (Fifth Avenue) full of shops, restaurants and bars.
At this opulent all-inclusive resort, 485 lavish suites beckon with luxurious amenities, an in-room rolling bar and 24-hour room service. The rooms are appointed in calming and contemporary grays, whites and beiges, with wooden accents. Private, furnished balconies and terraces offer a serene oasis to sip morning coffee or an evening cocktail. Rooms are also equipped with a minibar refreshed daily, adding to the unlimited gourmet dining experience with 11 unique options, including a la carte service along the beach, a buffet and a cafe.
Seven heated pools and three man-made cenotes dot the property. The resort’s spa promises a haven of relaxation with 16 treatment rooms, couples massages and an outdoor pool with pressure jets, reflexology and waterfalls. Entertainment venues feature an open-air amphitheater, live musical performances and spectacular shows.
Outside of the resort, tours and excursions dive into the wonders of the Caribbean sea and provide a chance to connect with fascinating Mayan history. Secrets Moxché guests receive complimentary greens
fees for several local golf courses. For fitness on the resort grounds, options include treadmills, free weights, exercise bikes, rowing machines, beach yoga, windsurfing and beach and pool volleyball. Also worth recommending: snorkeling, bike tours, archery, paddle boarding and tennis, as well as cocktail and dance classes.
Tailor-made for foodies, the brand-new Sandals Royal Curaçao is reinventing the traditional all-inclusive experience. The resort expanded its dining options to feature eight off-site partner restaurants in the brand’s first-ever Island Inclusive program. Off-site dining options include the following:
• Kome, a modern eatery with wood-fired meats
• BKLYN, a chic gastro-bar with shareable plates
• Soi95, a contemporary Asian spot with mixology experiences
• MosaCaña Bar & Kitchen, an international fusion restaurant with Latin/Caribbean fare
• Sal, The Kitchen, a unique setting with walls built out of coral that extrude salt
There are 11 more culinary concepts on-site, including eight restau-
rants, three beachside gourmet food trucks and 13 bars.
Tasting the flavors of the island is a big part of the experience here, and there is so much to see and do beyond the walls of the resort. Guests can borrow a Mini Cooper convertible to drive out to a hike or for a picnic among the local flora and fauna. The resort offers unlimited complimentary scuba diving to explore 70 different reefs and an 18-hole golf course next door to the resort.
Back on the property, which opened in summer 2022, plenty of pool options await under the swaying palm trees and in view of the rugged mountain landscape. There’s a bi-level ocean-fed pool and another quiet pool for those looking to catch up on some reading or just enjoy some precious moments of silence. For those who want the sand beneath their toes, grab a chair and stretch out at the resort’s beach club.
Designed in calming and contemporary tan and white tones, stepping inside the Hyatt Zilara Riviera Maya feels like experiencing what the resort team describes as “a modern hacienda.” Set to open in winter 2022, this adults-only all-inclusive resort offers the best of both worlds: Secluded among lush mangroves but not far from Playa del Carmen with easy airport access. This is a place to take a deep breath and relax. The resort exudes tranquility, peacefulness and a love for its local landscape.
The 291-suite property features breathtaking views of the ocean and 1.5 acres of white sand beach. Stunning ocean views also beckon from the pool and adjacent hot tub. Guestrooms offer views of the mangroves or the ocean, with options ranging from a 474-square-foot king room with a view of the mangroves to the 1,582-square foot oceanfront presidential suite including upgraded amenities and butler service.
While vacation certainly isn’t the place to keep a schedule, guests will want to plan for some time at the Modern Zen Spa with its ten spa suites offering restorative treatments, including a full-service beauty salon, sauna, steam rooms and hydrotherapy tub. As for activities, there’s a little something for everyone. Activities include aqua aerobics, water sports, cooking lessons, poolside entertainment and live performances. Food options, as well, are set to please every palate whether sushi, pasta or bar bites are preferred. Enjoy unlimited food and beverages at nine themed restaurants, bars and lounges.
Describing itself as a “paradisiacal playground for grown-ups,”
Temptation Miches Resort caters to free-spirited adventure-seekers of all ages. Opening in fall 2022, this 21+ all-inclusive resort offers pool parties in the day and sexy theme nights once the sun sets. Theme night events include “neon wave,” “glittery fun” and “lace, masks and heels.”. This party paradise is nestled along a white-sand coastline known for its pristine beaches and tropical forests about 62 miles from the airport.
Travelers can stretch out in the Caribbean sunshine at various pools, including the “Sexy Pool” and the “Quiet Pool,” with optional topless areas. Accommodations at the 382-room property are designed with avant-garde soft curves and bright colors.
For dining, six restaurants represent cuisines from around the world. The party keeps going all night with seven bars, 24-hour beverage service and a late-night snack bar. And don’t worry, there’s a coffee shop for those who wake up in the morning in need of a caffeine jolt.
Temptation’s other new offering in the Dominican Republic takes the adults-only energy to risqué new levels. Temptation Grand Miches is a couples-only deluxe all-inclusive that turns up the heat with an au-naturel jacuzzi lounge and pool, intimate private spaces, foamy fun in the sun, an exotic spa and 114 designer guestrooms, some with in-
room Jacuzzis. Grand Miches guests can also join in on the party at the other Miches resort.
“Our guests are mature and sophisticated, with a ‘live and let live,’ no-pressure philosophy, both of which are key to enjoying our unique concept and non-stop party,” the resort says. Both resorts are near tourist attractions, such as horseback riding tours, humpback whale excursions and kayaking adventures.
Fifteen luxury tents will be tucked among 48 forested acres overlooking the Pacific Ocean at Naviva, Four Seasons’ first adult-only tented resort in the Americas, when it opens in December 2022. The environment is designed to foster community, spark personal growth and enhance knowledge. The concept is inspired by biophilia, meaning “love of life or living things.”
When guests arrive, they’ll meet their guide on a cocoon-inspired bamboo bridge overlooking a deep forest ravine. From there, guests will head to their luxury tents. Each tent includes a private plunge pool, spacious indoor and outdoor areas and a private outdoor shower.
Unique activities include sampling small-batch Mexican coffees, stargazing, experiencing sunset rituals, visiting a local artist at his studio, enjoying sound therapy and practicing yoga along the beach. Advise visitors to take an afternoon to visit a spa pod tucked away in the lush forest. For
physical wellbeing, guests can hike or run along scenic trails or practice strength training in the open-air outdoor gym. Once they’ve worked up an appetite, Copal Cocina, with its natural wood-fire cooking methods, awaits. Plus, guests can play handmade games such as backgammon and foosball on a table made from reclaimed wood.
Located just 45 minutes from the airport, Naviva guests are welcome to visit the nearby Four Seasons Resort Punta Mita with its ten restaurants and bars, two golf courses, three pools and two beaches.
“Our location tucked in a cliffside forest creates the feeling of being disconnected in a faraway destination, when in reality, we’re only a short flight away from the US,” says Ronny Fernández, Resort Manager, Naviva, A Four Seasons Resort. “Our untamed natural setting organically encourages guests to embark on their own personal journeys.”
“There’s nothing more beautiful than the way the ocean refuses to stop kissing the shoreline, no matter how many times it’s sent away.”
— Sarah Kay, founder and co-director of Project V.O.I.C.E.
There is something undeniably romantic about the sea. It has a way of captivating us, pulling us in and revealing a deep sense of desire. The desire to love and be loved, the desire to travel, the desire to be bigger than ourselves. In many ways, the ocean is a lot like love, majestic and beautiful yet simultaneously rough and mysterious.
And what better way to tap into this connection than to take our love to the high seas? Literally. River cruises and cruise expeditions have long held a place in the hearts of romantics with their rich cultural experiences on shore by day and the sound of softly crashing waves and a sky full of stars by night; nothing else compares. Join us as we explore four opportunities around the world to experience romance on the water.
Love birds who are seeking an extended getaway in a land far, far away might consider Emerald Cruises’ epic 14-night adventure aboard the Emerald Harmony on the ship’s “Wonders of Vietnam, Cambodia & the Mekong - Ho” sailing.
Old meets new along the winding Mekong River, where travelers can experience vibrant ancient temples by day and bustling neon-lit cities by night. Everywhere you look, nature and humans work in harmony as rare wildlife — Irrawaddy dolphins, Asian elephants and saola — and dense forests intertwine with floating markets and ornate pagodas. Fresh seafood is abundant alongside noodles and rice dishes paired with coconut water to wash it all down.
Departing from the UK, this thrilling 15-day adventure traverses 10 cities — Ho Chi Minh City, My Tho, Sa Dec, My An Hung, Hong Ngu, An Long, Long Khanh, Phnom Penh, Prek’kdam and Siem Reap. Couples will kick off their journey in Ho Chi Minh City (formerly Saigon), the largest city in Vietnam famous for its striking French architecture, mouth-watering
culinary scene and historical significance during the Vietnam War. Upon departing Ho Chi Minh City, things hit a slower pace as travelers float the Mekong Delta making stops in small, yet magical towns along the way. Highlights during days four through six include the elaborate Vinh Trang Temple, the storied Hyunh Thuy Le Ancient House and the opportunity to sample exotic fruits like durian, jackfruit, dragon fruit and mangosteen from the comfort of a local village. Entering the halfway point of the cruise, outdoorsy couples will enjoy soaking in the waters beneath the Giang Dien Waterfall, the sights of the Dong Nai Culture and Nature Reserve and Bai Nhat Beach before crossing the Vietnam/Cambodia border on day eight. After a night in Phnom Penh, the Emerald Harmony will pass through Prek’kdam before arriving in Siem Reap, home to the impressive and historic Angkor Archaeological Park.
Kids — while we love them — can put a damper on a romantic getaway. That’s why Virgin Voyages is “exclusively adult.” From the food and the entertainment to the cabins and the destinations, every swoon-worthy detail aboard each Virgin Voyages ship was designed with adults in mind.
With new surprises around every turn, romantic duos will tap into their inner child as they slip into swanky nightclubs, become fully immersed in modern (sometimes naughty) entertainment and feel all their worries melt away at Redemption spa. Over 20 onboard specialty eateries tickle the tastebuds and spark intrigue with grand designs, elevated menus and hands-on
experiences. And when it’s time for dessert, a stop at Lick Me Till…Ice Cream will satisfy travelers’ sweet tooths alongside a healthy serving of provocative banter. Back in the cabin, couples can choose the vibe with mood-matching lights that change colors with the touch of a button.
From sparkling turquoise waters to vibrant coastal cities, sweethearts can choose their own romantic adventure. Caribbean sailings offer a taste of the island life with journeys departing from Miami and San Juan to lively ports throughout the region where travelers will be transported back in time as they stroll cobblestone streets and dive amongst colorful coral reefs. Across the pond, Virgin Voyages’ homeports in Barcelona and Athens offer a stunning start to an epic journey across the Med where the brightly painted streets of Portugal and wild nights in Ibiza and Mykonos beckon. Or, for something
more exotic, cruise goers can join Virgin Voyages in the Land Down Under on a sailing that will help them reconnect with nature while exploring some of the best sea cities in the South Pacific.
The cruise line also offers Transatlantic expeditions where Virgin’s lady ships travel from their home ports in the Adriatic, Mediterranean and the Caribbean in search of exciting new stops along the way.
Brimming with history, charm and fabulous architecture, romantics will adore a seven-night river cruise from Budapest to Regensburg with Viking River Cruises. An adults-only experience, the “Romantic Danube” expedition is the perfect match for travelers who are looking to explore Europe’s medieval towns, grand cities and incredible scenery sans children.
A river cruise on the idyllic Danube instantly transports travelers to another time, a time when the streets were paved with cobblestone and the cities were designed for people, not cars. The rolling hills and lush pastures act as a muse, their influence realized in some of the greatest works created by famous musicians and painters throughout the years. The food is a playful mix of hearty and luxurious pairing classic European fare — think pork sausage and wiener schnitzel — with decadent treats like Passau’s praline confections and fruit-flavored Rieslings.
Sweethearts will begin their journey in Budapest, Hungary — the “Paris of the East” — where they can explore enchanting market halls, marvel at the Hungarian
Parliament Building and admire the ancient architecture of old churches and castles. On day three, travelers will make their way to scenic Austria where they’ll visit the towns of Vienna and Krems. As the former home of famous composers Strauss and Mozart, Vienna is a music lover’s paradise with stunning concert halls and several specialty music museums. The region is also well known for its collection of historic buildings such as Hofburg and Schönbrunn Palace in addition to Graben, a picture-perfect street that’s ideal for window shopping. Travelers’ second day in Austria will take place in Krems an der Donau, a delightful town that features a collection of red-roofed homes and
flourishing vegetation. Most visitors kick off their stay here with a visit to Winzer Krems, a famous winery and vineyard local to the area in addition to exploring the region’s historic homes, castles and unique museums. Finally, this picturesque expedition wraps in Germany where travelers will discover enchanting Passau, a small village located at the confluence of the Inn, Ilz and Danube Rivers before making their way to historic Regensburg, one of Europe’s best-preserved medieval cities.
With sailings to breathtaking destinations around the world, a vacation for two aboard Celebrity Cruises is sure to keep the flame burning bright. Welcome champagne and mimosas flow freely upon boarding the ship, offering travelers a taste of what they can expect from this upscale cruise experience.
Vast and mighty, the seas create a blissful backdrop for travelers to unwind with their paramour. Whatever the romantic occasion — wedding, honeymoon, anniversary or just life — Celebrity Cruises rises to the occasion with custom celebration packages created with the intent to pamper and inspire.
From the comfort of a private balcony suite, ocean views and incredible sunsets set the mood, sparking feelings of awe and possibility. Special moments are waiting to happen — both onboard and onshore — and this sense is only enhanced with exciting couples activities specifically designed to bring romantic duos even closer together. Those who find their passion in the kitchen will enjoy the cruise line’s beverage and culinary programs where they can sample cocktails and wines from around the world
alongside scrumptious bites. Of course, what’s a fantastic dinner without a show? Celebrity is home to some of the best entertainment at sea, and travelers can enjoy award-winning productions without ever leaving the comfort of the ship.
With service across six regions — Asia, Australia, the Caribbean, Europe, North America and South America — the possibilities for adventure are endless. Whether that means a honeymoon in Hawaii, cocktails in Croatia or the party of a lifetime in Peru, couples can easily choose which destination fits their love story. And, if travelers want to spend some extra time on shore, they can easily do so with Celebrity’s overnight stays, some of which have the option for double-overnights.
AN EXPLORATION OF THE IDYLLIC AND SOMETIMES WACKY WAYS THAT WE EXPRESS AND SEEK LOVE AROUND THE WORLD.
WORDS / JENNA BUEGE
Love is an essential part of the human experience. It drives people to do incredible things — for better and for worse — and when you’re in it, there isn’t much that you wouldn’t do to keep it. And it’s love’s powerful allure that has driven people since the beginning of time to find ways to profess their tenderheartedness to those that they hold dearest in a variety of passionate and sometimes strange ways.
Today, travelers can honor their deepest desires when they partake in these romantic customs around the world. Whether they’re hoping to attract a partner, wanting to pledge their eternal commitment or looking to amp up their chances of conception, these celebrations of love might just do the trick.
What better place to begin our journey than the City of Love? Picture the scene: twinkling lights flicker as you stroll the ancient cobblestone streets, the smell of freshly baked goods wafting through the air. You stop to admire a boat passing through a nearby narrow canal, and a local Parisian throws you a wink. Pretty romantic, right? All of this is to say that it’s no surprise that Paris — and the fairytale-like atmosphere that it exudes — has acted as a muse for artists and romantics alike for centuries. And of all the city’s iconic monuments — the Eiffel Tower, the Lourve Museum, Cathédrale Notre-Dame de Paris — Pont des Arts Bridge is one of the most romantic.
The victim of shipwrecks and WWII bombings, one might be surprised to find that this symbol of amour has suffered a somewhat tragic history. However, after its reopening in 1984, Pont des Arts began its legacy as a place where couples and lovers professed their undying love to each other in the form of initial-engraved metal padlocks. Today, travelers who traverse Pont des Artes can admire over 700,000 ‘love locks’ placed by visitors past. Interestingly, while sentimental, the locks are beginning to cause some trouble as their combined weight is roughly the same as 20 elephants. For this reason, tourists are discouraged from adding to the collection, but that doesn’t make Pont des Arts any less romantic as it is the perfect place to snap a cute photo or enjoy a picnic at sunset during the summer.
A staple in literary history, many travelers are familiar with the story of Romeo and Juliet, a pair of star-crossed lovers who paid the ultimate price in the name of love. However, travelers might not know that you can visit the very same home that is said to have inspired the infamous tale — Casa di Giulietta. Located in Verona, Italy, Casa
di Giulietta, also known simply as ‘Juliet’s House’, attracts nearly two million visitors each year.
While its Shakespearean connection is what puts Casa di Giulietta on the map for many tourists, the historical home also attracts a sizeable crowd of honeymooners and lovers looking to leave their mark on the world in the form of sticky notes and love locks. The story goes that if you leave a message with your name on it and post it beneath Juliet’s famed balcony, she will cast a lucky spell on you, binding your love for eternity. Another popular tradition on the premises includes writing letters to Juliet where travelers disclose their deepest desires to the young maiden, sometimes burning the edges of the paper to mimic the look of medieval parchment. Finally, for good measure, a life-like bronze statue of Juliet sits in the courtyard, and it is rumored that those who touch her right breast will be lucky in love and fertility.
If anyone were to know the ins and outs of matters of the heart, it would undoubtedly be Aphrodite, the ancient Greek goddess of love and beauty. And when travelers visit Cyprus, they can explore the backdrop that inspired the legends that tell of Aphrodite’s
Unfortunately, thanks to a family of electric eels and other concerns, swimming in the Baths of Aphrodite is strictly prohibited. However, travelers can still enjoy a splash of the famed waters from a nearby fountain that spouts the same enchanted liquid. SERG
life, escapades and romantic encounters. Of particular interest to lovebirds are Cyprus’ Baths of Aphrodite, a collection of crystal clear spring water pools hidden amongst foliage and fig trees that are said to bless all those who enter with the gift of eternal beauty, youth and fertility.
Let’s face it, every good love story leaves a few broken hearts in its wake. From amicable splits to unrequited love, sometimes things just don’t work out. But what do you do when that special person is no longer in your life? And more importantly, what do you do with all their stuff? That’s where the Museum of Broken Relationships comes in. Described as ‘a physical and virtual public space created with the sole purpose of treasuring and sharing your heartbreak stories and symbolic possessions,’ this unique collection is an ever-evolving ode to love, heartache and pain.
Travelers hoping to experience — or contribute to — the Museum of Broken Relationships can find permanent exhibits in Los Angeles and Zagreb, Croatia amongst smaller pop-up installations around the globe.
Well known for its quirkiness, travelers may be unsurprised to learn that Japan plays host to the annual Kanamara Matsuri festival — aka, the festival of the steel phallus. That’s right, those who visit Kawasaki on the first Sunday in April can expect to find a bounty of penis-shaped statues, gifts and other various paraphernalia as residents celebrate reproductive health and fertility. The collection of phalluses is also said to ward off STIs, which begs the question, is there anything more romantic than a clean bill of health?
Whether they have babies on their minds or just want to experience the obscure celebration for themselves, travelers will find that they aren’t the only foreigners in the crowd as Kanamara Matsuri attracts plenty of tourists each year. Visitors can enjoy penis-shaped snacks, admire festivalgoers in colorful costumes, pray for fertility and good fortune at one of the three shrines or
snap a picture next to the famed pink phallic statue.
Couples looking to test their relationship can take their love to the next level when they compete in Finland’s Wife Carrying World Championships. A yearly affair, this wild competition follows husband and wife duos from around the globe as they attempt to conquer a 250-meter course — including a one-meter deep pool — dotted with various obstacles. And to top it off, there’s a catch: all husbands must carry their wives on their backs in one of three ways — piggyback, over the shoulder or Estonian-style. Considered one of the seven most bizarre ‘feats of strength’ events in the world, the Wife Carrying Championship has amassed quite the fanbase since its beginning in 1992. After all, nothing says, “I love you,” like taking home the gold.
THE WAY YOU PRESENT YOUR BUSINESS ONLINE IS CRITICAL IN TODAY’S DIGITAL WORLD. HERE’S HOW YOU CAN IMPROVE YOUR DIGITAL FOOTPRINT AND REACH MORE CLIENTS.
Ten years ago, simply having a business website was a necessity — and likely a static affair. But you probably didn’t have a podcast listed, and social media was just starting to heat up. If you were on Facebook, Instagram or Snapchat, you might not have yet considered them to be essential tools for your business.
Today, the media landscape is far more complex, nuanced and exciting, offering many ways to boost your brand. However, if used incorrectly — or not at all — you may be turning potential clients away and even damaging your business’ credibility with current clients.
YOUR EFFORTS
Stephanie Lee, the founder of HostAgencyReviews.com, an independent website connecting travel advisors to industry resources, suggests that advisors evaluate their own digital presence in the same way they view other businesses’ pages.
“I think we’ve all gone to a company site just to kind of look at what’s going on or get to know the company a little bit before you buy something from them,” Lee says.
“And there’s always a hesitation - for me at least - if I see that someone hasn’t posted in a few months. I’m thinking, what happened? Where are they? Are they still in business? Do they not have staff anymore?”
Needless to say, this is not the impression any business wants their customers to have during their first interaction with the brand. Lee reminds advisors to be thoughtful with how they view a business with a lackluster presence: “Most likely, that’s what people are going to think when they go to your site if it doesn’t look reputable as well.”
Hostagencyreviews.com connects travel agents to industry resources.
The best way to convey a professional message is to ensure your website and social media pages look captivating — and with so many tools available, including free and low-cost options, this shouldn’t be hard to achieve. Wix, Canva, Squarespace, stock photo libraries and many other online tools can help you build simple but stunning sites. You can even find website builders, like Voyager and Travefy, that are created specifically for travel agencies. If you aren’t tech-savvy or lack time, hiring a web designer is a great option too.
Once your site is live, keep your information updated. As Lee pointed out, if potential clients see that your last blog post was uploaded six years ago, they might wonder if you are still in business.
Beyond a place for clients to “land” and gather information, business websites hold priceless opportunities to engage and gather customers. “Websites are no longer static, digital brochures,” says Mari Pfeiffer, a web designer based in Los Angeles. “Through features such as email newsletter opt-in forms, booking calendars, membership areas and blogs, websites can be very active. They can help a business get new leads, more customers, and grow brand awareness.”
According to Pfeiffer, a good website has clear messaging, explains what the business does and has plenty of opportunities for visitors to become customers. “It also has to look gorgeous and load quickly on all devices and browsers,” she says. “The site’s copy really has to speak in
an authentic, caring voice. It has to convey that this business is ready to help customers solve problems or answer questions they have.”
Jen Barbee, Co-Founder and Partner, Industry Relations of Destination Innovate, a full-service tourism marketing partner, believes a strong digital presence for businesses in the travel sphere is even more important since the pandemic has altered travel as we know it. “The need for a competent digital presence has only accelerated at the speed of, well, the Internet,” she says. “Specifically in travel, the pandemic only highlighted the need for people to engage and get to know you.”
On top of a consistently updated and professional website, there are a few small things you can do to improve your digital standing. And remember, take it one step at a time and focus on the areas with the greatest payoff.
• Testimonials are key. Especially in a service business, testimonials listed on your website and social media speak volumes to customers. If you feel uncomfortable asking for testimonials from clients, Lee suggests using a thank you email following an engagement as a way to organically source positive comments. “Instead of chasing people down,” she says, “you can use what has already come in, even if they’re just small little clips from people.”
• Let your personality come through. Your business is a brand,
and your website and social media channels should showcase your style, voice and personality. Barbee notes, “Be a helper. A servant leader. Share what will help your audience. Cultivate that as a part of your brand. It’s less about the tech part of your footprint and more about the quality. It should inform but also make you feel hopeful, aspirational and adventurous. Know your brand personality and make sure that story is consistent through all digital means.”
Lee echoes these sentiments. “Share things so people can get to know you on a personal basis — who you are, what’s important to you, what’s your personality,” she says. “All so that they can fall in love with you before they ever even talk to you. That is the goal.” For her business, that means her personality and the company’s culture come through loud and clear. “We’re very laid back and like to have fun,” she notes. “The way we write is so casual and open and inviting that people feel like they know that, even if we’ve never met them.”
• Choose social media that works for you. Social media offers opportunities to engage and grow your customer base. But with the wide range of platforms available, it can be hard to figure out which channels to dedicate time to. Because of this quandary, “most businesses go an inch deep and a mile wide,” says Barbee. “I see that really starting to change with the demand for proper digital strategy. It’s a mired and varied landscape that requires and deserves innovation and concentration.”
Don’t give in to the pressure of thinking you have to post all the time, suggests Lee. Choose a channel that feels natural to communicate on and stick to a consistent schedule that works for the time you have. She notes that your time is precious, so evaluation of social media’s return on investment is key. “As a business owner, I think it’s worth taking the time to reflect on how many of your leads are actually coming from each channel,” Lee explains. “And, what’s your goal behind it as a company?”
• Buy domains that match your URL. Finally, gather domains and usernames that match your URL to ensure you have complete control over their use. For example, Lee snatched up the domain name HostAgencyReview.com (without the “s”) and wishes she had purchased the URL with .org at the end, as someone has created a fake site to mimic hers for ad revenue. Lee says that even if you aren’t a big agency or name now, having control of similar URLs to your business from the start is a smart strategy. “And even if you never plan on being on TikTok or Twitter, grab those URLs because you don’t want someone else to grab them. You could pin a tweet on the top that says, ‘We’re not active on Twitter right now, but check us out on our Facebook or TikTok page.”
Ultimately, your digital footprint is all about marketing and branding. Wherever you are in your digital journey, “it’s all about ‘Who’re you gonna call?’” says Barbee. “If your name isn’t at the top, keep working and improving. And if your name is at the top, keep going to stay consistent.”
A PRO SHARES HOW SHE NEARLY TRIPLED HER BUSINESS BY COMMITTING TO HER DIGITAL PLATFORMS.
WORDS / ALESANDRA DUBIN
Sarah Kline always knew she wanted to work in travel: She earned a certificate in travel and tourism right after high school. Soon after, she purchased a local travel agency that was closing. At age 20, she owned a storefront agency with three employees.
Eventually, after three children and a move to a new location, Kline says, “It was time to focus on what I loved, so I soul searched and decided that what made me happy was planning destination weddings.”
Now, she’s a destination wedding expert and president of the long-established Maryland-based wedding and
honeymoon-planning firm Time For Travel, Ltd. Over the last 20 years in business, she averaged about 25 to 30 weddings annually. This year, Kline has already booked upwards of 70 weddings.
Why the dazzling surge? Kline attributes the lucrative spike to pent-up demand in the wake of the pandemic and her investments in building and growing her social media platforms. “I really have stopped paying for other marketing,” she says, explaining that social media exclusively is driving her company’s growth.
Not formally trained in social media, Kline says her success is a result of old-fashioned trial and error. “I started making content from my travels and pictures of weddings, and they really started to take off,” she says. “So, I spent time teaching myself, figuring it out, and learning from what got more hits, more likes and more shares.”
What started out as a COVID distraction — or a Hail Mary when business cratered — developed legs. “To get my mind off cancellations and watching business crumble, I posted beautiful images online,” she says. “I dug up photos and videos from past trips and added them to my social media accounts.”
She committed to it and developed a regular posting cadence. “I try to just post what I want to sell, which is Caribbean and Mexico weddings,” she explains. About once a month, she spends about $35 to boost a post. These can garner as many as 9,000 views, “and almost always several serious inquiries,” Kline says.
Her content ranges from real-time features like interviews with resort staff on-site to wedding photos, and even previously captured content she strategically “hoards” to enliven her content calendar down the road. Overall, her strategy focuses on organic and highly personal — if not highly polished — content.
And it works. Here, Kline shares her tips for using social media to grow your destination wedding business.
Committing to a social media marketing strategy means being prepared to leap platforms as new ones emerge — even if that can feel frustrating after you’ve invested in growing a platform whose influence later wanes.
“Facebook has kind of moved out of [relevance]. We’re on Instagram, and it’s still relevant,” Kline says. “TikTok is our next leap.” She also has a podcast on a YouTube channel to position herself as a thought leader and to reach clients wherever they are.
Kline reaps significant new business when would-be clients discover her by following hashtags related to properties that pique their interest. “If I use a hashtag for a resort or wedding department, I find that I’ll have brides and grooms who are searching — they’re interested in that particular hotel, and they can see I’ve been there,” she says. “They’ve seen that I’ve experienced the wedding spaces, I’m immersed in that area of travel, and then they’ll search me out.”
Kline also uses common industry hashtags and ones related to niche areas of the business she specializes in and wants to grow. For instance, #rainbowwedding connects searchers with ideas for LGBTQ-friendly ideas and event images.
Kline always makes it a point to appear in her social media content.
“I’ll hear some people say, ‘Oh, I don’t want to be on the video, I’ll just do a voice-over,’” Kline says. “But I say: Just put yourself in.”
That’s because when prospective clients associate you as the face of the venue or destination, you become part of the dream wedding they hope to achieve. “It makes you the expert, it makes you relevant, it’s you who they see in the venue up close and personal,” Kline adds.
Remember that couples can find ultra-polished — and highly edited — photos of weddings and venues all over the internet. So, if you bring something different — a more unfiltered, reality-based take — that’s a unique perspective that cuts through the content clutter. “For example, I was at a resort where they were doing a photoshoot involving a wedding setup with beautiful flowers,” Kline recalls. “It was dark, but I just ran down there and had somebody take pictures of me — it was nothing more than me goofing around with the bouquets.”
That casual “goofing around” led directly to two new wedding bookings after couples discovered Kline by following hashtags to images that revealed her intimate knowledge of the space.
In fact, “I find the worse [technical quality] I make my videos — the ones with the wind blowing for example — get the best reaction,” Kline says. “Those are the ones that always do the best because I put my actual self in there. And I’m not selling something; I’m just showing my experience.”
Kline’s business used to be local — even for destination weddings — social media has opened up to a much larger, even worldwide, potential client pool. “I used to meet local clients at bridal shows,” Kline says, noting the majority were in her region of Maryland. “These days, I haven’t met a bride and groom at my office in probably four years. I have people all over the world.”
That’s an opportunity to recognize and to proactively pursue. “Specifically with destination weddings, you don’t necessarily have target clients who are local,” she says. “Social media is an opportunity to expand since there are no barriers.”
If your follower count feels small, don’t be daunted — and definitely don’t give up. First, these techniques can help you grow it. But more importantly, it’s not about the number of followers as much as it is about the quality of each as a potential lead and the way you engage with them to facilitate relationship building.
“It’s not about the number of followers,” Kline says. “It’s about capturing that one person who’s looking at that resort, maybe looking at that venue, and then showing that person that you’ve been there and you’re the expert on it.”
— SO DELIVER IT. In the age of social media, abstaining from all the available platforms could cause potential clients to doubt your legitimacy. Having a social presence is a critical — and free! — part of your marketing mix and a way to validate your brand to would-be clients.
Kline explains that her presence at bridal shows used to be a priority as a way to generate business. “Now, people will just walk up and say, ‘What’s your Instagram handle?’” she says. “They’ll research that first — and they don’t care that a live person is actually standing right there.”
If you still doubt whether social media matters, whether anyone is actually looking at it — know that, yes, they definitely are. “After I post something, I’ll get an Instagram message from a bride or groom asking, ‘Can we chat?’ They’re out there creeping around your different social media platforms all the time,” she says. “And once you’ve piqued their interest [with a particular piece of content], you’re in.”
ADULTS WORK HARD TO PLAY HARD, AND THESE THEME PARKS CAN BE AN ADULT’S PARADISE WITH THE RIGHT TIPS.
Theme parks aren’t just for kids. From sipping Duff Beer to rocking out with the Blues Brothers to indulging in luxury spa experiences, central Florida can be a paradise for grown-ups if you know where to look.
“Both Universal and Disney have done a lot to draw in a more adult crowd,” says Jennifer Kozlow, a senior premiere travel advisor who specializes in selling luxury vacations in central Florida at Glass Slipper Concierge.
There’s so much for adults to do, Kozlow says. So much, in fact, she once booked a five-week honeymoon for a client at Disney. The newlyweds never ran out of new things to see in the region, even during their stay of more than a month. They did “everything you could think to do in Orlando,” she says, from exploring Disney and Universal to taking VIP tours and staying in five presidential suites.
Kids may see food as just a necessity between rides, but adults can really take some time to savor their meals — and there’s so much to indulge in at Disney, Kozlow says.
If there’s only time for one meal at Disney, make it California Grill, Kozlow advises.
The restaurant’s menu features American favorites like filet of beef, pork tenderloin, grouper and risotto, along with a list of a dozen cocktails, all with views of Seven Seas Lagoon and Magic Kingdom park. “The food is excellent; the views are phenomenal, and you get that touch of magic,” Kozlow says. “The great thing about an adult Disney vacation is that the parks are fun for everyone and every age; however, there are great restaurants with the signature restaurants at Disney by far the best.”
Even more food options await at Disney Springs, like Morimoto with a sit-down option or a quick-serve spot and Wine Bar George with dozens of wines to try. Disney Springs is also home to the beloved Gideon’s Bakehouse, whipping up nearly half-pound cookies.
Even if your client doesn’t quite have the presidential suite budget, Kozlow says, there’s no shortage of fun for adults in the region’s iconic theme parks.
As a resident of the area herself, the parks are practically in Kozlow’s backyard. Plus, she’s an expert in all things Disney. Kozlow shared some of her insider tips and tricks to entertain the adults who are still kids at heart.
Even before Kozlow moved to central Florida, she was charmed by the Disney magic. She and a group of friends signed up for the Disney Wine and Dine Half Marathon and planned a girls’ trip around the event.
Events like these are perfect for adults,
she says, especially for bachelorette parties and friends’ trips. When wrangling a bunch of adults’ busy schedules, it can help to choose one particular event to center the trip around and solidify the date.
Runners may want to plan their trips around special athletic events like the Disney Princess Half Marathon where you’ll spot tutus as far as the eye can see, Kozlow says with a laugh, and the formidable Dopey Challenge, a fearsome feat of athletic endurance.
Foodies should keep an eye out for the Epcot International Food and Wine Festival, which Kozlow endorses as a fun way to experience the park through food.
She also recommends keeping an eye on Disney’s concert calendar for live music from bands like Toby Mac, Jefferson Starship and The Spin Doctors.
PRO TIP: There’s another Gideon’s Bakehouse location in East End Market, a neighborhood food hall showcasing the region’s top chefs and creatives. Though it’s outside the park’s gates, it’s a way to beat the long lines in Disney Springs.
Over at Universal, CityWalk offers shopping and sustenance. Foodies will find Burgushi (that’s burger-sushi), tacos, enchiladas, doughnuts, chocolate crème brûlée, marshmallow crisp milkshakes and lots more. It’s a favorite spot for Kozlow and her husband to hang out with friends while her teenagers explore the park. CityWalk is open until midnight, so the party can last long after the sun sets.
CityWalk is also home to the Hard Rock Live, a 3,000-seat music venue welcoming big names. Fun fact: Hard Rock’s private lounge features furniture from John Lennon and Yoko Ono’s Manhattan apartment, including the loveseat where he wrote hit songs.
For those who crave a cold beer on a hot day, Universal hosts Homer Simpson’s favorite bar, the open-air Duff Brewery. Simpsons
clips play on flat-screen TVs around the bar, and a giant Duffman statue makes a great photo opp.
When guests are finally ready to sleep after all the fun, the lodging options are exquisite, Kozlow says. She recommends “named suites” at the Disney’s deluxe resorts, where travelers can take full advantage of concierge lounges, which serve breakfast, samples from resort restaurants, beer, wine, desserts and cordials at fireworks times. For optimal fireworks viewing, she says, you can’t beat the views from the concierge lounges on the 12th and 14th floor of Disney’s Contemporary Resort as well as the twostory King Kamehameha Club Level at Disney’s Polynesian Village Resort.
If visitors are looking for accommodations that are truly out of this world, the Star Wars: Galactic Starcruiser offers a two-night immersive adventure where you’re a part of the story. Star Wars fans dive into the
experience, often donning costumes and role-playing, Kozlow says. Even the cabins and suites are themed with Star Wars details. “That’s very popular right now,” Kozlow said. “We always say the Star Wars fans are the big kids in our family.”
For those who want to stay near Universal, Kozlow recommends The Ritz-Carlton, which is just a 15-minute drive from the park. The luxury hotel offers 582 guest rooms, a 40,000-square-foot spa, a golf course and even falconry classes.
To cater to adults, both Disney and Universal offer filters on their websites for adult-specific activities to help travelers who want to skip the kid events.
A few highlights at Disney include:
• The Avatar Flight of Passage, which promises amazing aerial adventures.
• The new Guardians of the Galaxy: Cosmic Rewind, one of the largest fully enclosed coasters in the world.
• Piano performances in the Grand Floridian Lobby amid the hotel’s Victorian splendor.
And don’t miss these highlights at Universal:
• The Fast & Furious - Supercharged experience featuring actual movie props and customized vehicles.
• Men In Black Alien Attack, including some laser tag.
• Jurassic World VelociCoaster, which dashes through a raptor paddock.
• The Blues Brothers Show, full of soulful tunes.
• Race Through New York Starring Jimmy Fallon, a “flying theater” that zips through Manhattan and zooms over skyscrapers.
• Potterheads can board the Hogwarts Express, find the secret entryway into Diagon Alley, evade Voldemort and fly into the Forbidden Forest on an immersive coaster with Hagrid.
No matter the age, from Gen-Z to Baby Boomers, there’s plenty to keep adults having fun in Central Florida. As Kozlow puts it, “there’s literally something for everyone.”
EXPLORING THE BEST LGBTQ+ ROMANCE RESORTS AND DESTINATIONS - BECAUSE TRAVEL IS FOR EVERYONE, NO MATTER WHO THEY LOVE.
WORDS / LOLA MÉNDEZ
Travel is for everyone, no matter who they love. LGBTQ+ travelers are interested in romantic vacations, not just destination weddings and honeymoons. We asked travel agents to share how to plan romantic vacations for LGBTQ+ clientele, including safety, inclusivity and desired experiences. Nick Rogers of Youtique Experiences summed up the desires of LGBTQ+ travelers perfectly: “We want to celebrate our relationships. Our community isn’t only about parties and parades. Having moments to unwind and celebrate love with someone you care for is an essential part of life.”
While same-sex relationships are illegal in at least 70 countries, the travel industry is making strides to be more inclusive of queer travelers. “Historically, romance travel for the LGBTQ+ community has been limited to cruising. Today as more corporations are introducing inclusivity training to their employees, we’re seeing an ever-increasing number of resort options for a romantic LGBTQ+ vacation,” says Scott Wismont, president of Rainbow Getaways.
Travel advisors must go beyond the typical considerations when vetting a destination for LGBTQ+ clients because hosting Pride events once a year doesn’t guarantee a destination is safe for queer travelers. QBIPOC people need additional considerations as they travel to foreign countries as well.
There are several checklist items to ensure a quality destination, such as:
• Research gay legislation in countries around the world — Equaldex and ILGA are great resources.
• Research the culture’s acceptance of BIPOC people.
• Get a pulse on society’s acceptance of queer people at the planned destination.
• Browse the destination marketing organization (DMO) website to look for LGBTQ+ travel resources beyond Pride celebrations.
• Ask destination travel partners if queer clients will be safe, what the client needs to know and do to stay safe while visiting and what extra precautions are taken to ensure safety.
• Do ask travelers for their pronouns
• Do conduct research beforehand to know which destinations are inclusive and welcoming
• Do review previous LGBTQ+ guests’ feedback
• Do attend the PROUD Experiences to connect with LGBTQ+ friendly destinations and hoteliers
• Do follow up with clients after they travel to see if they felt safe
• Don’t assume a person’s gender or sexuality
• Don’t assume all LGBTQ+ travelers have the same preferences
• Don’t represent yourself as being a part of the community if you’re not
• Don’t assume a property is LGBTQ+ friendly because it has a rainbow logo during Pride
“Destinations are spending time and money on LGBTQ+ training and advertising,” Rogers says. “It’s important the destination isn’t just wanting LGBTQ+ money or calling themselves an LGBTQ+ destination. I need to know via my own experience or by talking to travelers who felt comfortable and that the rainbow flag wasn’t just for show.”
According to Katina Williams of Chasing Down Daydreams Travel, Mexico is a popular destination for the LGBTQ+ travelers she works with. “The demand has been high for adventure travel in particular,” she says. Some of the most popular locales she sees include Puerto Vallarta, Mexico City, Riviera Maya, Zipolite and Holbox.
In the United States, Disney World is always a popular trip for LGBTQ+ clients. “Disney World is the place where you can act like a kid and not worry about anything. The annual ‘Gay Days’ are always a favorite — it’s just filled with so much love,” Williams adds.
Dr. Terika L. Haynes, founder of Dynamite Travel, has seen interest from her LGBTQ+ clients in attending major pride events including Sydney World Pride in 2023. She suggests Puerto Rico, St. Martin/St. Maarten, St. Barth’s and Curaçao. “These destinations are appealing because they’re more LGBTQ+ friendly than other destinations in the Caribbean,” she says.
In Europe, Rogers sends his LGBTQ+ clients to Barcelona and the Greek Isles because they’re places where they’ll be respected and treated the same as nonLGBTQ+ couples. Wismont adds Paris to the list, saying, “Paris is the most popular romance destination for global travelers, and our community is fully welcomed.”
To vet a resort for LGBTQ+ travelers, Wismont looks for the property’s support for the overall community throughout the year. Agents should be sure to:
• Ask about inclusivity training for employees and if they welcome members of the
community as employees — this can reveal if a resort is actively practicing an inclusive culture.
• Seek out LGBTQ+-owned resorts.
• Look for resorts that have held LGBTQ+ weddings or offer same-sex couples’ massages.
• Examine the resort’s marketing materials and social media accounts. Does the content reflect same-sex couples?
“A resort that rainbow-washes its logo once a year isn’t ideal, but one actively working to make our community better is worth supporting,” Wismont says.
Rogers seeks LGBTQ+-owned resorts and often visits resorts before recommending them to clients. “There are resorts I wouldn’t send clients to based on my personal experiences. Sometimes it’s not just the resort, it’s the clientele they attract,” he says.
Rogers loves Karisma Resorts as they’ve always treated his clients with respect. “The Karisma properties are filled with a welcoming spirit that invites travelers to be themselves. Their properties are romantic and have great service,” he says.
Wismont notes that Marriott and Hilton make inclusivity part of daily operations and have corporate training to ensure all travelers are treated equally. Marriott has several properties near Disneyland, including the new Westin Anaheim Resort. His all-inclusive brand of choice is AMResorts. “These resorts are fantastic for romantic travelers because of their efforts to ensure inclusiveness. At a Secrets resort, an LGBTQ+ couple can have a romantic candle-lit dinner without feeling like they’re being scorned,” he explains.
Playa del Carmen, Mexico, is popular for LGBTQ+ travelers. Williams recommends the Xcaret properties, including La Casa de la Playa, and Wismont’s choice is Palmaïa, The House of AïA. Rogers’ Mexico favorite is Almar Resort in Puerto Vallarta. “It’s an upscale LGBTQ+ experience,” he says. “A hidden gem in Puerto Vallarta is Garlands del Rio with unique rooms and indoor/outdoor showers.”
WORDS / BETH KITZMAN
“The advisors who are best with promoting sustainable travel are the ones who are passionate about sustainability. The ones who really care will talk about it when discussing a destination and use it as a way to differentiate one property vs another. Excitement is contagious, and an advisor who is excited to sell resorts that work towards minimizing their carbon footprint is more likely to pass that excitement on to their clients. The key is to be knowledgeable and tell the story. They can also include it in their signature: ‘Ask me about eco-friendly resorts!’,
‘I love sustainable travel’, etc.”
TEKURA KELLEY, BUSINESS DEVELOPMENT MANAGER
FOR NORTH AMERICA AT THE BRANDO
“I think it’s really important for advisors to promote sustainable travel because a lot of our favorite destinations are really vulnerable. I include sustainability in my qualifying with new clients, and they are responding to resorts’ and destinations’ efforts to reduce their impact.”
MARK CAIN, ADVISOR AND MANAGER AT MICHELLE’S DESTINATIONS
“Beyond sustainable travel that seeks to do no harm and leave no footprints or negative impact behind, regenerative travel is centered around the ideal of leaving a place better than you found it and the potential positive impacts that visitors can make instead. O‘ahu is here to welcome your clients with our warm Hawaiian aloha spirit. We ask visitors to join us and Mālama Hawai‘i, Mālama O‘ahu when they are here. Mālama means to ‘take care of,’ so in this spirit, we ask that visitors take care of our home, O‘ahu, the communities they
engage with, their loved ones and themselves, when visiting us. In the Hawaiian culture, caring for the ʻāina (land) is not just a responsibility for all who live on it, but is expected of guests to our islands. It is an act that connects to life itself, as the ‘āina and people are connected. As visitors plan their travel to the Islands, participating in opportunities to mālama (care for, protect and preserve) Hawaiʻi while traveling and visiting Hawai‘i will provide a profound connection to our natural world, culture and communities. Volunteer organizations and travel partners statewide are offering a range of experiences for visitors to engage in mindful travel. Have your clients mālama and respect our island home by giving back and enjoying the ‘get back’ through experiences that will stay with them for a lifetime.”
KARISHMA CHOWFIN, DIRECTOR OF SALES AT O‘AHU VISITORS BUREAU
“In order to promote sustainable travel, we recommend that advisors familiarize themselves with the sustainability practices each supplier has to accurately communicate it to their clients. For example, at UNICO 20º87º Hotel Riviera Maya, we currently have a program in place through the RCD Foundation to recycle worn textiles from the property to prevent them from ending up in local landfills. The textiles are then repurposed by women in the local community to create toys that are sold, and proceeds are given back to the community. Additionally, at the all-inclusive Hard Rock Hotels, Hard Rock’s Save the Planet initiatives are implemented to preserve the environment and for the properties to remain valuable partners of the community.”
CARILIS DI DONATO, DIRECTOR OF
“Sustainability is different for every client. To me, promoting sustainability is talking about a lifestyle. It’s more than just traveling green. While that’s an aspect, sustainability is also guiding clients away from overtourism in certain areas and finding ways to give deep local cultural immersion. Book Here, Give Here’s mission is to keep travel sustainable and equitable. I work with locals to keep tourism dollars in local communities and not have many layers.”
LOULU LIMA, CHIEF TRAVEL GURU AT BOOK HERE, GIVE HERE
“Promoting sustainable travel is more than letting people know why they can’t have a single-use plastic item such as a water bottle, straw or shopping bag. It’s about getting everyone, including advisors, to think about how our travel impacts the planet. It’s about educating ourselves, and our clients, on all the ways we can positively impact a location and make our visits contribute to the preservation or even the improvement of the environment.”
KIMBERLY SARGEN, CTA, VTA OWNER/ TRAVEL ADVISOR AT NIPOMO TRAVEL
“Being a travel agent that sells Hawai’i but also lives here, I’ve witnessed the impact tourism has had on the islands. Some tips that I advise my clients that other travel advisors can do as well is to bring or buy (on the islands) reef safe sunscreen. Recently Hawai’i banned the use of sunscreen that has oxybenzone and octinoxate in it as it bleaches the coral. Anything without those ingredients is considered reef friendly sunscreen and to be reef safe, you’ll want to purchase sunscreen with zinc in it. You’ll be white as a ghost but at least you’ll be protecting the reef
system. Another thing I ask of my clients is to respect all signs even for that perfect photo opportunity. I have witnessed many people ignoring the signs and getting very close to the edge of the mountain which can lead to erosion of the trails as well as an increase in rescues. Another very important tip as both are important to the ecosystem is to maintain your distance from the Hawaiian sea turtles (at least 10 feet) and monk seals (50 feet or 150 feet from mom/baby). Both are endangered and they enjoy sunbathing on the beaches like we do, but often don’t choose to when people rush towards them to take a picture. I’ve found sitting in one spot will allow you to enjoy our wildlife the best! And a final tip is to pick up trash when you can as it often enters the oceans and ends up in our birds or sea turtles when they think its food. “
LIBBI ROED, TRAVEL ADVISOR AT THE GYPSEA TRAVELLER
“My best suggestion is for travel advisors to research the suppliers they do business with and are considering partnerships with. Learn what their values are, why they do what they do, and how they care for the communities in which they serve and conduct business. Exoticca Travel ensures that our ‘footprint’ is minimal, but our impact on the local communities we tour is great. Exoticca has many practices and policies in place that preserve and enrich the lives of the people and cultures we visit. One thing to mention is that Exoticca does not offer any activities that involve animal ‘rides’ like camel or elephant rides. Exoticca cannot verify the care taken of these animals, so we avoid any possibility of animal abuse by not offering these experiences.”
SCOTT K. RADESI, SOUTH REGIONAL DIRECTOR OF SALES FOR EXOTICCA TRAVEL
Stunning architecture, ocean views and unbeatable sunsets — there’s a reason Santorini is considered one of the most romantic destinations in the world.
WORDS / JENNA BUEGE
Instantly recognizable for its romantic architecture and picturesque coastline, beautiful Santorini dazzles alongside the Aegean Sea. This coastal city is consistently named as one of the top travel destinations in the world, and ‘Thera’ is perhaps the most famous of all the Greek islands welcoming a staggering 520,000 tourists in 2019 alone and a healthy average of 470,000+ tourists per year in post-pandemic times.
A member of the Cyclades Islands, Santorini was formed in 16th century BC after a volcanic eruption ravaged the region resulting in the dramatic, rugged landscape that we see today. The incident was devastating, but locals adapted by building the island’s now-famous villages, windmills and dome-shaped architecture along the perimeter of the massive cauldron-shaped crater.
Today, Santorini is a coveted vacation spot beloved for its sun-kissed beaches, historical sites, picture-perfect sunsets, aquatic adventures, delicious Mediterranean cuisine, luxury accommodations and more. However, Santorini’s popularity has come at a price as the city is suffering the results of overtourism in the form of traffic jams, overcrowding and rising sea levels. Luckily, the local government is working on solutions to help travelers find ethical ways to visit by encouraging tourism in the off-season, limiting the number of cruise passengers allowed on the island each day and with much-needed infrastructure upgrades.
Travelers will be hard-pressed to find a destination that’s more idyllic than Santorini. And
with romantic activities that are sure to make sparks fly, it’s no surprise that so many couples, destination wedding parties and honeymooners flock to the island to find their bliss.
A visit to SantoWines — one of the area’s most popular vineyards — will inspire travelers to live as the ancient Greeks did with award-winning wines grown from ash-rich soil on Assyrtiko vines. The result is a dry, highly acidic blend that tickles the tastebuds and delights the palate. As the day winds down, at least one evening in Oia is essential to witness what many consider to be the most incredible sunset in the world. As the sun begins its descent, a rainbow of gold and amber hues paint the sky, and the sparkling sea below creates a magical play of color that reflects off the picture-perfect coastline.
Adventurous travelers may also find Santorini to be their perfect match with plenty of opportunities for hiking, history and exploration on the high seas. Remember, life on Santorini isn’t new. In fact, experts believe that civilization on the island dates as far back as 3000 BC, something travelers can experience for themselves with a visit to the Akrotiri Archaeological Site, Ancient Thera and the Museum of Prehistoric Thira.
As the largest member of the Cyclades, Santorini is also famed for its ocean views and variety of sandy beaches — white sand, black sand and red sand. Amoudi Bay is one of the most popular spots for boaters to drop anchor while Kamari Beach is a fan favorite place to soak up some vitamin D, meander local shops and indulge in mouth-watering Mediterranean cuisine.
Clockwise: Blue domed churches in the village of Oia, Santorini; the Santorini caldera from the terrace at Santo Winery in Pyrgos, Greece; fishing boats anchored to a quay in the old port in Oia; traditional cycladic Santorini houses in Oia
The travel industry reacts as COVID-19 restrictions continue to lift.
There’s been a lot of buzz surrounding masking, travel regulations and COVID-19 testing as the Centers for Disease Control and Prevention (CDC) reversed several travel-related mandates over the past few months. Here’s what happened and how it’s affecting travelers.
In April 2022, a Florida judge overturned the Biden administration’s mandatory mask mandate for travelers on planes and other forms of public transportation. People throughout the country reacted to the ruling in real-time with varied opinions — joy, frustration, indifference — as travelers and staff were allowed to fly mask-free just moments after the announcement went public.
Alaska Airlines issued the following statement in an April 2022 post on its website: “While we are glad this means many of us get to see your smiling faces, we understand some might have mixed feelings. Please remember to be kind to one another and that wearing a mask while traveling is still an option.”
Shortly after, the CDC released a statement saying that its January 29, 2021 Order requiring masks on public transportation conveyances and at transportation hubs was no longer in effect. However, the organization does still recommend that travelers wear masks in indoor public transportation settings.
On June 12, 2022, the CDC stated that air passengers traveling from a foreign country to the U.S. are no longer required to test for COVID-19 or to show negative COVID-19 test results or documentation of recovery from COVID-19 before they board their flight, regardless of vaccination status or citizenship. Additionally, U.S. citizens no
longer need to provide a negative COVID-19 test when traveling between domestic states and U.S. territories such as the U.S. Virgin Islands.
“The COVID-19 pandemic has now shifted to a new phase, due to the widespread uptake of highly effective COVID-19 vaccines, the availability of effective therapeutics and the accrual of high rates of vaccine- and infection-induced immunity at the population level in the United States,” said the CDC in a June 10 media statement. “Each of these measures has contributed to lower risk of severe disease and death across the United States. As a result, this requirement which was needed at an earlier stage in the pandemic may be withdrawn.”
The COVID-19 Program for Cruise Ships ended on Monday, July 19 after the CDC announced that it will no longer track the number of COVID-19 cases aboard cruise ships in the U.S. Additionally, the CDC stated that it will no longer monitor how cruise lines implement COVID-19 protocols, saying, “cruise ships have access to guidance and tools to manage their own COVID-19 mitigation programs.”
Prominent figures in the cruise industry were thrilled by the announcement, and the Cruise Lines International Association (CLIA) released the following statement after the news broke: “The sunsetting of the CDC Program, effective 18 July 2022, is a testament to the effectiveness of the industry’s comprehensive and robust protocols. In fact, cruising has become one of the safest forms of travel and among the most successful industries in mitigating the spread and severity of COVID-19, resulting in few passengers or crew becoming seriously ill or requiring hospitalization compared to hospital statistics for landside patients.”
YOU ASKED: How can I find great deals for my clients?
MAXWELL SAYS: This is a great question. The Offers & Incentives Tab is an excellent resource for finding deals and promotions for your clients and agent incentives for you all in one place. Best of all, you can easily compare offers side by side to determine which is the right choice for you and your client.
Let’s dive into each drop-down option in a bit more detail:
• Offer Wizard: This is where suppliers post deals that are not formal promotions but something they are offering for travel booked in the near future.
• Promotions: This is where you’ll find various supplier promotions that offer a great value to your clients. You’ll find all the terms and conditions and will be able to easily send a professional looking email that includes these details to your clients.
• Agent Incentives: Of course, none of this is possible without you, the travel advisor. The Agent Incentives tab is where you will find advisor incentives from travel suppliers to thank you for booking your clients with them.
P.S. supplier showcases are another place where you can easily find the above information.
YOU ASKED: How can I compare itineraries from different suppliers?
If any components are unavailable for the new search, you will be notified in big red letters.
MAXWELL SAYS: VAX’s duplicate and compare tools make it easy to compare itineraries. Simply begin booking as you usually do by selecting your supplier and dates and then use your skills to qualify your client and select the best resorts, flights, excursions and features to make your client’s dream vacation a reality.
Once the reservation has all the components included, duplicate the itinerary with different options — booked with a different supplier, different dates, etc. — by going under ‘Recent Searches’, finding Itinerary 1 that you just created and click the ‘Duplicate’ link. This will take you back to the beginning of the booking process and allow you to adjust your supplier or travel dates and click ‘search’ again. Then, VAX will pull all of the same components from your original search to compare with the details included in the second search.
Now, if you go back under ‘Recent Searches,’ you will see the option to ‘Compare’. After selecting the ‘Compare’ box in the itineraries you wish to compare, you will be able to compare up to three itineraries by selected the Compare 3 of 3 box below the list of itineraries. You will see everything you need to know including components, prices and commission side by side.
If you use the search field at the top right corner of the VAX homepage, you can use the key words ‘Duplicate’ or ‘Compare’ to pull up a page with resources guiding you through the process.
Have a question for Maxwell? Send it to us at training vaxvacationaccess.com and we’ll send it his way. Then check out the next issue of The Compass magazine to see if he answered it.
Send your Sailors to sea on our four lady ships.
We’re making a (big) splash with our four gorgeous ships. Choose from 2-15 night sailings and fall in love with our exclusively adult way to explore the seven seas — from Michelin-star curated menus to jaw-dropping entertainment. With curated itineraries that feature over 100 ports across 4 continents and sailings that include late-stays or overnights, your Sailors can truly experience the people who make each place so special.
4 nights. October 19-23, 2022.
Book a Sea Terrace (Balcony) for as low as $594 per Sailor.
Your Sailors will depart vibrant Miami for the pastel-hued streets of Key West, then finish with a full day to relax under the sun at our private piece of paradise, The Beach Club at Bimini. Roundtrip from Miami.
6 nights. November 13-19, 2022
Book a Sea Terrace (Balcony) for as low as $902 per Sailor.
See your Sailors cruise through the Caribbean on a sailing featuring a full day of unrivaled experiences in Roatán, Honduras and another in Costa Maya, Mexico. With 2 days at sea to indulge in the good life on board, they’ll be ready to explore the rich history and turquoise waters of the Bahamas with a finale visit to The Beach Club at Bimini. Roundtrip from Miami.
7 nights. May 21-28, 2023
Book a Sea Terrace (Balcony) for as low as $1,636 per Sailor.
Your Sailors will visit the most incredible spots in the Adriatic Sea — by way of Croatia’s coastline, a glamorous Greek island, and a bay in the Balkans. With a late-night stay in Dubrovnik, there’s plenty of time to explore the scenic city during the day and take part in the vibrant nightlife. Roundtrip from Piraeus (Athens).
The digital content you need to power your business
If you’re looking for travel inspiration to share with your clients, time-saving industry insights for you or words of wisdom from industry leaders, The Compass has what you need to be a pro advisor.
Plus, did you know that every article on The Compass has buttons so you can share articles with just one click? The Compass makes it easy for you to be a content marketer.
But don’t fret – your clients can’t access VAX’s booking engine from the articles, so their booking will still be yours.
VAX exists to enable travel advisor success. It’s that simple.
Our award-winning booking platform and wealth of travel content and resources are tailored to and made available exclusively for travel advisors. We are a community of more than 125,000+ leisure travel advisors, who are turning industry insights into professional growth, and turning supplier relationships into more sales.
2. This resort in Playa Del Carmen is one of the world’s best resorts with a private beach and can be booked on VAX. (Four words)
4. This three-word tropical paradise in Fiji offers an array of bures (thatched huts) for a romantic getaway.
5. One of the most exclusive, adults-only, all-inclusive resorts in Punta Cana where Blue Marlin serves fresh seafood daily and The Steakhouse is a traditional Argentinian Grill. (Three words)
6. Eco-friendly suites at this romantic resort in St. Lucia provide stunning views of both the Piti and Gros Piton mountains. (Three-words)
9. Set among the iconic red rocks of Arizona, this is a place of positive energy and tranquility. (Two words)
14. An iconic, romantic retreat on Echo Lake that caters to romantic couples as a year-round destination. (Three words)
15. Looking up, up, up, in the Riviera Maya, you can enjoy a romantic sunset dinner in the treetops here in the jungle neighborhood of Aldea Zama. (Two words)
17. Located in Maui, Hawaii, this two-word hotel makes you feel as though you’re in your own private beach house.
19. This all-inclusive resort is focused on fitness and rejuvenation in St. Lucia.
20. A unique place to dine privately with your love, this seafront property sets the mood with candles and flowers everywhere. (Three words)
1. Want to sleep in the trees with your love? This Hawaiian rainforest bed and breakfast has two options for you in Volcano. (Two words)
3. This adults-only, all-inclusive resort within a resort located in Riviera Maya promises music-infused star treatment. (Four words)
7. A unique, adults-only, all-inclusive experience in Barnard Vermont where visitors can experience unparalleled beauty year-round. (Two words)
8. Because of the stunning views, private balconies and romantic surprises, this is a top resort in Santorini Greece. (Two words)
10. This resort offers romance packages that couples love to enjoy because of its elegant decor in Cong, Ireland. (Two words)
11. Enjoy an on-board banquet from this boutique hotel’s yacht sailing on a day-long trip, along the southern side and western coast of Mallorca, Spain. (Two words)
12. Take cave dining to another level and enjoy a threecourse traditional Mayan meal offered inside the cavernous cenote. (Three words)
13. Named after an untamed flower, this resort is situated on a peninsula that connects to Jamaica’s northern coast with nearly a mile of beach in Montego Bay. (Three words)
16. This Cancun dinner cruise offers fun on the open sea. Enjoy an open bar, live saxophone music, breathtaking sunset views and a three-course dinner. (Three words)
18. Infused with a local sense-of-place — including lavarock showers and thatched-roof treatment huts — you can enjoy lilikoi body polish, hair treatments and so much more at this lavish spa that overlooks Keoneloa Bay in sunny Poipu. (Two words)
“So much of who we are is where we have been,”
William Langewiesche
https://www.vaxvacationaccess.com/toolkit