Betsyphotos brand identity

BETSYLYNN PHOTOS

Logo & Brand Identity Guidelines

BETSYLYNN PHOTOS Logo & Brand Identity Guidelines

Prepared April 22, 2015

by TMW Media Designs — Timmy Wakefield

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Contents 0.1 0.2 0.2.1 0.3 0.4 0.5 0.6

Logo Specifics Typeface Details Typography in Use Colour Specifications Logo Styles (lock-ups) Logo Best Practices

Stationery Items

Logo Clear Space

0.1 Logo Specifics ABCDEFGHIJKLM… abcdefghijklm…

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Grey stripped area indicates Safe Zone. Other graphical and visual elements can be safely positioned up to the adjoining Blue area.

y*2

Blue indicates Clear Space.

The blue area must be kept free of all other graphical and visual elements.

The minimum required Clear Space is defined by the measurement ‘X’ (equal to the height of the uppercase letters, known as the ‘cap-height’. The width is equal to the height.)

y

y*2

Logo Construction Blue (z) indicates overall proportions for the logotype and logomark. Height of (z), the cap-height, is equal to baseline of tag-line to baseline of logotype.

Green (x+y) indicates distance from center of logo to top of logomark, and logotype etc.

The blue area must be kept free of all other graphical and visual elements.

Magenta indicates various item alignments and intersects (shown as circles).

For example: the end of the logotype meets the 45 degree intersect from top of the logomark, or end of tag-line meets the 45 degree intersect from middle of the logomark.

Yellow/Grey (w) shows how complete logo is divided into 3 equal horizontal segments

w

w

w

x w

y

z

w 1/2 1/2

z z y

x

The Typeface Family

0.2

Typeface Details

When to Use: Helvetica Bold is the primary font used for the logotype/logo wording. It is also used to draw attention to the 1st half of the title.

Only two font styles are used for the logo, and they are both from the same typeface family: HELVETICA.

The HELVETICA family consists of 3 typeface widths: HELVETICA, LIGHT, BOLD AND REGULAR. Each of the 3 type widths contains 14 fonts: 7 weights and 7 italics.

The huge variety of font weights and widths will ensure immenense flexibility, and consistency for the future growth of the BETSYLYNN PHOTOS identity.

HELVETICA BOLD

It can also be used as the standard when stronger emphasis is needed, such as in: stationery, website design, brochures and all forms of general correspondance.

When to Use: Helvetica Regular is to be used for all other forms of standard body text, ranging from: stationery, website design, brochures and all forms of general correspondance.

HELVETICA LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@ÂŁ$%^&*()

HELVETICA (Bold) 0.2.1

Typography in Use When to Use: Helvetica Bold is used for: betsylynn photos, and is also used to highlight the primary information.

When to Use: Helvetica Regular is used for: secondary emphasis and creates a sense of hierarchy.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()

HELVETICA (Light)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$^&*()

0.3

Colour Specifications Pantone 426C

PROCESS SCREEN WEB

C75 M100 Y11 K2 R102 G36 B131 HTML #662483

PROCESS SCREEN WEB

C0 M97 Y87 K60 R149 G27 B129 HTML #951881

PROCESS SCREEN WEB

C0 M0 Y0 K100 R32 G36 B35 HTML #231F20

PROCESS SCREEN WEB

C100 M100 Y100 K0 R255 G255 B255 HTML #FFFFFF

Pantone 1794C

Pantone 166C

Pantone 152C

Primary Full Tone Colour

0.4 Logo Styles ABCDEFGHIJKLM… abcdefghijklm…

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This is the primary logo to use, and includes a subtle Colour Burn to the overlapping arms.

This is your main go-to version of the logo, except for limited exceptions below.

Primary Full Flat Colour This is the flat colour version, and can be used in environments that might require a cleaner aesthetic.

Full Tone Greyscale The greyscale version can be used for higher quality, but still B/W print reproduction, where a finer halftone screen is used.

Solid Black The solid black version is only to be used for Fax, and some forms of black/white commercial printing applications, such as local newspapers etc, where course halftones screens are used.

Social Media There 2 versions of the Social Media profile image. Each are saved with Transparent backgrounds.

The 1st one can be used for all round & square cornered profile destinations, such as: Twitter, Facebook etc, and is placed within a container (shown as cylan & magenta keylines).

The 2nd one is for circular profile destinations, such as: Google+, Instagram etc and as such does not come inside a container.

Do Not: Logomark

0.5 Logo Best Practices ABCDEFGHIJKLM… abcdefghijklm…

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To ensure your brand logo is not the victim of aesthetic vandalism, the general rule to abide by is: do not change, alter, modify any part of the logo.

Some examples of logo missuse are shown below.

Do Not: Logomark Do not resize or change the position of the logomark.

Do Not: Fonts Do not use any other font, no matter how close it might look to Proxima Sans.

Do Not: SIzing Do not use squish or squash the logo. Any resizing must be in proportion.

Do Not: Colour Do not change the colours even if they look similar. Use the official colour specifications detailed in these guidelines

IMPACT FONT CENTURY GOTHIC FONT ORATOR FONT

Do Not: Logomark

0.6 Logo 0.5 Best Practices Stationery Items ABCDEFGHIJKLM… abcdefghijklm…

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To ensure your brand logo is not the victim of aesthetic vandalism, the general rule to abide by is: do not change, alter, modify any part of the logo.

Some examples of logo missuse are shown below.

Shirts

Stickers

Do Not: Logomark Do not resize or change the position of the logomark.

433 Tyler Court Vernon Hills, Ill. 60061 Phone: +1 (224) 419-­‐‑1175 Fax: [Your Fax] E-­‐‑Mail: betsylynnphotos@gmail.com Web: www.betsylynnphotos.com

To -­‐‑-­‐‑ TMW Media Design 3676B Washington Ave. Great Lakes, Ill. 60088

Dear Timmy Wakefield: Fusce neque mi, consectetuer gravida, convallis ac, varius a, pede. Fusce pellentesque pretium quam. Ut luctus, justo id volutpat iaculis, est diam pulvinar sem, quis bibendum turpis dui eget mauris. Sed in mauris. Ut massa. Pellentesque condimentum felis nec sapien. Integer posuere elit at turpis. Nulla facilisi. Sed sapien ipsum, commodo ut, facilisis vitae, ultrices non, metus. Aenean non nulla. Curabitur molestie volutpat magna. Vestibulum tempor faucibus nisi. Pellentesque vitae enim.

Aliquam rhoncus volutpat mauris. Sed auctor. Donec tincidunt velit et tellus. Donec sed augue eget lacus placerat adipiscing. Ut convallis suscipit nulla. Morbi posuere ullamcorper ligula. Duis sit amet odio nec lorem ornare gravida. Suspendisse ante nulla, gravida quis, eleifend sit amet, placerat eget, purus. Sed egestas magna ut erat. Vivamus euismod, odio id mattis porttitor, tellus nisl consectetuer turpis, ut auctor enim justo euismod nulla. Fusce eget diam vulputate massa tempor tempor.

In ante. Phasellus convallis, nisl in vestibulum facilisis, lacus pede bibendum urna, dapibus pellentesque eros magna sed nibh. Etiam tortor arcu, porta nec, laoreet quis, mollis in, libero. Aenean dapibus est a metus. In sit amet elit. Pellentesque luctus lacus scelerisque arcu. Cras mattis diam. Sed molestie, lectus id bibendum luctus, magna orci luctus quam, et auctor urna diam sit amet ligula. Sed purus dui, suscipit et, malesuada non, consectetuer in, augue. Proin et sapien. Maecenas aliquam, nibh id aliquet tincidunt, ante neque pulvinar mauris, sit amet fermentum nibh augue mollis risus. Mauris porttitor varius mauris. Vivamus in urna et sem accumsan imperdiet. Aenean fringilla, eros tincidunt gravida elementum, justo eros pharetra felis, in rhoncus arcu lectus non enim. Phasellus odio tortor, mattis ut, mattis elementum, luctus at, orci.

Do Not: Fonts Sincerely,

Betsy Lynn Knapper Owner | Photographer

Do not use any other font, no matter how close it might look Business Letters to Proxima Sans.

IMPACT FONT CENTURY GOTHIC FONT

Business Cards ORATOR FONT

Do Not: SIzing 433 Tyler Ct. Do not use squish or squash Vernon Hills, Ill. 60061 Web: www.betsylynnphotos.com the logo. Any resizing must be in proportion.

TMW Media Designs Timmy Wakefield 3676B Washington Ave. Great Lakes, Ill. 60088

Do Not: Colour Do not change the colours even if they look similar. Use the official colour specifications detailed in these guidelines

Business Envelopes

Phone App