Indwe
RATECARD
2015
The magazine
Indwe is the exclusive monthly in-flight magazine for SA Express. With a clean, sophisticated layout and astute editorial copy, Indwe provides readers and advertisers a superlative publication. There is no more captive an audience than inside an airplane, at 36,000 feet in the air. SA Express carries approximately 160,000 passengers per month between 16 domestic and regional destinations.
A Thorough Distribution
Indwe is placed onboard all SA Express flights on the first day of each month, with magazines that have been removed or damaged replenished after each return flight. The magazine is also placed in all the SAA Business Class Lounges (domestic and international), and distributed to selected Publicity Associations, Tourist Information Bureaus, Hotels and Private Lodges.
Reader Demographics 70% business travellers 30% leisure travellers 71% male
29% female 60% of male travellers take more than 10 trips per annum LSM 9-10
About the Publisher Indwe is published monthly by TJT
technology / business
The well-informed articles in this section take a look at current trends in the technological, business, finance, investment and property industries, as supplied by specialists in the relevant fields.
motoring
From exciting new vehicles on the market to Car of the Year Finalists, Indwe’s extensive motoring section brings its readers all the facts and opinions from experts in the industry.
travel From extreme exploits in Mpumalanga to property prospects in Mozambique and ocean adventures in Namibia, this section of the magazine offers diverse angles on travel opportunities both locally and internationally, with a specific focus on the destinations that SA Express visits.
GEORGE HOEDSPRUIT JOHANNESBURG KIMBERLEY PIETERMARITZBURG RICHARDSBAY W A LV I S B A Y HARARE CA P E TOW N DURBAN E A S T LO N D O N GABORONE LUSAKA WINDHOEK NELSPRUIT P O RT E L I Z A B E T H
Southern Africa has an abundance of guesthouses, hotels, spas and safari lodges on offer, catering for the sophisticated local and international tourist. In this section, Indwe explores the country’s exclusive selection of elite establishments.
B LO E M F O N T E I N LUBUMBASHI
exclusive accommodation
Reflection
Africa Through the Lens
Indwe AUGUST 2014 GEORGE HOEDSPRUIT JOHANNESBURG KIMBERLEY PIETERMARITZBURG RICHARDSBAY W A LV I S B A Y HARARE
Every month, Indwe features at least one prominent local or international celebrity, business person or remarkable public figure. In the past, the magazine has featured such noted personalities as Nelson Mandela, Oliver Tambo and Elana Afrika.
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November 2014
CA P E TOW N DURBAN E A S T LO N D O N GABORONE LUSAKA WINDHOEK NELSPRUIT P O RT E L I Z A B E T H
profiles
Indwe
B LO E M F O N T E I N LUBUMBASHI
Media. Our core business is corporate media, over the years we have become specialists in in-flight publications and have a proud record of publishing exceptional in-flight magazines for several domestic and international airlines.
Ladies' Choice Best of Jozi
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Indwe
RATECARD
2015
Material Specs 275 x 420mm 275 x 210mm 275 x 105mm 137 x 210mm
285 x 430mm 285 x 220mm 280 x 110mm 142 x 215mm
Indwe
(H x W)
260 x 405mm 265 x 200mm 265 x 95mm 130 x 200mm
October 2014
YOUR FREE COPY
GEORGE HOEDSPRUIT JOHANNESBURG KIMBERLEY PIETERMARITZBURG RICHARDSBAY W A LV I S B A Y HARARE
DPS Full Page Half Page Vertical Half Page Horizontal
Type
(H x W)
Material Requirements
- A fee of R750 per advertisement (incl. three corrections) will be levied for new material designs. - TCB Media prefers ADSTREAM for material uploads. To use ADSTREAM email ads.za@adstream.com or call +27 11 799 7846. Alternatively, please supply material in print optimised high resolution (300dpi) PDF format with a colour proof*. Include bleed as per table and include crop marks. (Please add 5mm offset to prevent colour bars and registration marks in bleed). All fonts must be embedded. *If proof is not supplied, TCB Media cannot be held responsible for colour matching in the final product.
CA P E TOW N DURBAN E A S T LO N D O N GABORONE LUSAKA WINDHOEK NELSPRUIT P O RT E L I Z A B E T H
Trim (Height x Width) Bleed
B LO E M F O N T E I N LUBUMBASHI
Sizes
Wooden Wonders SA's Unique Trees
Advertising Rates 2014 Insertion Double Page Spread (DPS) Full Page (FP) Half Page (HP) Advertorial / Editorial (FP) Advertorial / Editorial (DPS) PRIME POSITIONS Inside Front DPS Second DPS Outside Back Cover Inside Back Cover Page next to Contents
Rate
3 Editions
R44 900 R26 900 R15 400 R 32 450 R 53 950
R42 700 R25 900 R14 700
R 51 500 R48 900 R31 900 R28 900 R28 900
(- 5%)
6 Editions 7+ Editions (- 7.5%)
(- 10%)
R40 700 R24 800 R13 900
R38 900 R23 700 R13 400
tailormade
publishing
Conditions:
R 48 100 R46 900 R30 700 R27 900 R27 900
R 46 800 R44 800 R28 900 R26 900 R26 900
R 44 800 R42 800 R27 900 R25 700 R25 700
• • • •
All rates include 16,5% Agency Commission and exclude VAT. 5% Discount with payment upon placement. All rates are for full colour insertions. Third page strips and quarter pages limited to 8 per edition. Placement at the discretion of the editor. • The right to refuse/edit advertorial is reserved.
Cancellation Penalties:
• Cancellation deadlines are the same as booking deadlines. • Clients who fail to supply copy/photographs/finished advertising material by deadline will be billed for the space booked.
Publication Dates Issue Date
February 2015 March 2015 April 2015 May 2015 June 2015 July 2015 August 2015 September 2015 October 2015 November 2015 December 2015 January 2016
Editorial 02 Jan 30 Jan 02 Mar 30 Mar 01 May 01 Apr 03 Jul 31 Jul 03 Sep 02 Oct 02 Nov 24 Nov
Cover 09 Jan 06 Feb 09 Mar 10 Apr 08 May 08 Jun 09 Jul 10 Aug 10 Sep 09 Oct 09 Nov 04 Dec
Material 16 Jan 13 Feb 16 Mar 17 Apr 15 May 15 Jun 16 Jul 17 Aug 17 Sep 16 Oct 16 Nov 11 Dec
Available on your favourite platform at
www.freemagazines.co.za
ADVERTISING SALES
CONTENT
TCB MEDIA (Pty) Ltd
NATIONAL SALES & BUSINESS DEVELOPMENT MANAGER Chantal Barton +27 83 459 3086 chantal@tcbmedia.co.za
PUBLISHER Bernard Hellberg +27 82 350 2857 bernard@tcbmedia.co.za
P O Box 11273, Hatfield, 0028
NATIONAL SALES MANAGER Bryan B Kayavhu +27 83 785 6691 bryan@tcbmedia.co.za
EDITOR Nicky Furniss nicky@tcbmedia.co.za
www.tcbmedia.co.za
GRAPHIC DESIGNER Lindsey Steenkamp design@tcbmedia.co.za
PRETORIA OFFICE 343 Lynnwood Road, Menlo Park, Pretoria, 0081 Tel: +27 12 425 5800 Fax: 0866 773 285 CAPE TOWN OFFICE 203 Manhattan Suites, Esplanade Road, Century City Tel: +27 21 552 2829 Fax: 0866 773 285