Official Program Guide
PARKING / EVENT SCHEDULE / COUPONS / MAP City of McAllen
FREE
Shuttle Bus Parking
from McAllen Old Civic Center 10th & Exp.83
from Wal-mart Nolana & 23rd McAllen
BANNER AD $400
VIP Dinner at Parking Garage
MAKING SENSE, MONEY & ORDER OUT OF MAYHEM-THE GUIDE
No less than 5000 copies will be printed and distributed at all gate entries, within the event and at the two Bus Shuttle locations at the McAllen Civic Center and the Wallmart parking lot on N. 23rd. St. and other places so commuters can get acquainted with all the evenings festivities as soon as possible. ANSWERS FOR THE WHAT? WHERE? & WHEN’S? AMONG MANY OPTIONS
With over 40,000 expected attendees, there will be some confusion about what to see and when, as the area is no longer just a few city blocks. The Program Guide will enhance your exposure to thousands who will have to make decisions about choosing among the diverse venues in a short period of time. For many first time visitors the Program Guide will encourage them with “guidance” where to go. GETTING PEOPLE THERE SOONER FOR A LONGER LASTING NIGHT
One objective of the Program Guide is to encourage visitors to come to the Bash early. As you know, the late crowds have been popular recently. For this reason we are including a coupon section that promotes early evening specials so that area establishments might generate early sales before the late night rush to achieve greater overall success for the single night. AVAILABLE FOR PRE-EVENT PROMOTION & ON SITE AS A GUIDE TOOL
The Official Program Guide will be attractive, available for promotion a few days before and during the Bash, giving advertisers a powerful mechanism that, because of the coupons and map, visitors will bring with them to the event for reference. Ad Prices: Full Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page Cover Banner Coupons
$800 $600 $450 $300 $250 $400 $100
Official Program Guide
All advertisers will be highlighted on the area map. Full Page ads will include a half page story on their evening plans. 2/3 Page ads will include a 1/3 page story on their evening plans. available space is limited–reserve your space today contact Ralph Magaña at 467-7880 or at wmagana@rgv.rr.com