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Black Friday is bargain day High Street retailers see a brisk trade as eager shoppers take advantage of American tradition that has crossed the Atlantic By Jennifer Morris
jennifer.morris@trinitymirror.com
Although there was not the mad scramble witnessed elsewhere in the country, shoppers in Guildford High Street took advantage of stores reducing their prices for Black Friday and the following weekend. American chains such as Gap decided to reduce their prices by half (inset).
Seemingly out of nowhere, Black Friday exploded into our consciousness in the UK last week, but how far did the huge shopping event have an impact in West Surrey? The tradition, which began in the USA and is held each year on the Friday after Thanksgiving, sees retailers drop prices for one day. For this year’s Black Friday – on November 28 – many businesses in Britain decided to jump on the bandwagon. In some supermarkets the event turned otherwise rational and mild-mannered shoppers into feral-like bargain hunters, with some even scrapping in the aisles. Police in Guildford said they had arrested a man in TK Maxx for ‘label swapping’, adding on Twitter: “It’s Black Friday, just pay for it”. However, last year Guildford was found by the Royal Mail to be the ninth-busiest location in the UK for online seasonal shopping, suggesting consumers would be staying away from the stores. There was a broad range of retailers taking part in Black Friday in the county town, as well as in Woking and some of the smaller towns, with the majority offering discounts across the whole weekend. The larger American stores were promoting the most heavily. Gap, for example, had 50% off everything. Debenhams, Boots and
Jack Wills were among the shops offering big discounts, and the larger Asda stores in Woking also took part. Nick Williams, store manager at Gap, said: “Black Friday was the best trading day we have ever had at the store in Guildford. Having a consistent offer across the store added to its success.” Despite this, it seems the people of West Surrey are not yet ready to queue up for their bargains in the High Street at the crack of dawn – Guildford was fairly empty at 9am.
‘Businesses enjoyed a healthy kick-start to the Christmas trading build-up.’ Amanda Masters BID Experience Guildford Karen Oglesbury, 56, from Dorking, was out shopping on the day. “We didn’t know it was Black Friday, we just came for a rare shopping day,” she said. “I think people will come shopping when they need to, not when they’re told to. “And to be honest, I haven’t seen that many sales on.” Vik Howarth, 67, from Burpham, added: “I didn’t even know what Black Friday was. It is American and probably won’t have the same popularity over here, but sales will always draw customers.” Amanda Masters, general manager at Business Improv-
ement District (BID) Experience Guildford, said: “Black Friday had a massive impact in Guildford this year. It wasn’t just retailers involved – many of the town’s food and drink businesses had some great incentives to maximise the day. All in all a busy shopping day in Guildford. “Happy bargain hunters went home with some fabulous purchases and the town’s businesses enjoyed a healthy kick-start to the Christmas trading build-up.” Meanwhile, the BID is gearing up to celebrate small businesses tomorrow (Saturday). The event, in its second year, is a national initiative aiming to support, inspire and promote small businesses. Research conducted for the Federation of Small Businesses found that for every £1 spent locally, 50p to 70p re-circulates back to the community, providing a healthy and valuable injection to the local economy. MP Anne Milton will be visiting a selection of the town’s small businesses tomorrow. She said: “Local small businesses provide a hugely positive impact to the wellbeing of our area. “Their contributions to the local economy, along with the employment opportunities they provide, all add to the vitality and success of our town. I want to congratulate all those who work so hard in small businesses and encourage everyone to shop locally for goods and services.”
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