Vol. 11 No. 02 by MERCI

The Planner

is distributed to professional

meeting and event planners across

Canada

* A Mari Usque Ad Mare

Hotels, airplanes, trains, restaurants… everything is changing constantly and keeping up with the new isn’t easy. Take a look at what to expect in the coming months.

6 Trend: whisky tasting as a corporate event and it is not just for men

Can whisky replace wine at food pairings? A new trend in corporate events makes its way to success.

The tracking of trends - what’s cool and what the latest patterns are - is always a hot topic. There is no bible on what is right, definite, exact or precise about tomorrow, but the payoff is the ability to anticipate change, not just follow it. For a planner, picking up the right trends

10 The most powerful tools to bring emotion into your event In order to communicate efficiently you must generate emotions – not an easy task to accomplish. Follow the advice of Marc-André Routhier to create an impactful event-driven communication.

may be as important as organizing an event. You should be aware of how these new trends will affect you and your business. We cannot predict the future so much as show planners how to think about, forecast and chart possibilities for the future. In the end, as Yogi Berra said, “prediction is difficult, especially about the future”. So we will be sharing a brief overview with you of the trends we foresee. It will be up to you to do something with them. I find it useful is to attend trade shows whenever I can, as I always make great contacts and discover new ideas. Recent trade show’s included the Canadian Special Events Expo13, also known as the Great Ideas Show, which was just held at the Metro Toronto Convention Centre from March 20th - 22nd. The Great Idea Show will also be

issue

4 Overview of 2013 Trends

Publisher’s Note

Anticipating Trends

this

14 Consider Scotland: Golf Incentive Trips Why

not plan a golf incentive trip – with 587 golf clubs in Scotland you are sure to find one that best suits your needs. Chareen Dias visited just a few recently and shares her experience with you.

21 Golf Resort Guide Our

coast-to-coast selection of golf resorts in Canada presented in a practical and easy to read format to save you time on research.

held in Calgary and Vancouver; those dates hadn’t been announced

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as of this printing. In Montreal, Momentum 2013 - Symposium de

THE

l’événement, in its 16th year, was just held on March 25th at the Centre des Sciences. Upcoming events include Ignite’s Business Event, June

A monthly digest to inform and enlighten meeting and event planners

19-20th and M&IT’s Incentive Works, August 20-21st.

P ublisher Michel Geoffroy, CMM mg@theplanner.ca

Best wishes for a happy spring,

E ditor Dana Gonciarz, MA dgonciarz@theplanner.ca

Michel Geoffroy, CMM

G raphic A rtist Matthew Riopel mriopel@theplanner.ca

M arketing C oordinator

Amber Jackson ajackson@theplanner.ca

S ales info@theplanner.ca C irculation Patricia Lemus circulation@theplanner.ca C ontributors Chareen Dias, Karen Garscadden, Larysa Lacko,

Nicolas Richard, Marc-André Routhier, Barry Siskind,

A ddress

2105, de la Montagne, suite 100, Montreal, Québec H3G 1Z8 Telephone: (514) 849-6841 poste 315 Fax: (514) 284-2282 Your comments are appreciated: info@theplanner.ca

The Planner is published ten times a year. Poste-publication No. 40934013

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Overview of 2013 Trends The hotel industry of today has very little in common with the past. In 2013 the industry is more about real estate than food and beverage, as most hotels now give their restaurants - and in some cases their banquets - to outside companies. In many cases, the concierge service and housekeeping functions are also subcontracted. They maintain only rooms and related services as a source of income. Some hotels don’t even have a general manager, or share a GM with other properties. As a planner, you must be vigilant and anticipate the fact that the type of hotel you choose will determine the type of service you can expect.

egarding the state of business tourism in 2013, in the United States at least, we will see a slight increase in occupancy and therefore in the room rates. This is mainly due to the sharp decline in prices, more than 20% since 2008, but prices will remain far from the prices of five or six years ago. In Europe, prices will tend to fall everywhere, as will the euro and the pound sterling, so it would seem to be an ideal time to organize incentive trips to the Old World. In Canada there will be no major changes: Newfoundland and Labrador should see a slight increase in 2012, but the rest of the Atlantic provinces should remain stable. Quebec City, meanwhile, should see an increase in rates due to its tourism and business popularity. In Montreal, one hotel opens and another one closes so it will be the status quo, no significant changes. Western Canada should also have a stable occupancy rate; same in Ottawa and Gatineau. Toronto, which saw the birth of many new establishments in recent years, should keep its rates. Vancouver has slowed down and rates are dropping. One major hotel change this year will occur in the new equipment available in hotel rooms. For example, customers can enjoy doing more exercise in their hotel room. This is why many hotels offer to provide all the necessary equipment and bring it to your room. Also, almost all hotel rooms are now equipped with “Nespresso” style coffee makers and a port for an iPhone. Hey what about us Blackberry users? What we will see more of in hotels is high speed internet and lobbies as meeting centres with bars and entertainment; the new Shangrala hotel in Toronto is a perfect example. Another ongoing trend is replacing baths with showers, so if you’re a bath person you probably already have to specify. With regard to meeting rooms, hotels will gradually become equipped with 70 and 80 inch HD monitors, especially for small rooms, which will certainly help planners to make substantial sav-

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ings on the cost of renting audio-visual equipment. However, we must not forget that audio-visual service providers pay hotels high commissions, often around 50% of the rental equipment. This explains why hotels regularly change suppliers, influenced by the level of commission that they are willing to offer. In addition, two large American chains share a good part of the pie in Canada: PSAV (Illinois) and AVW Telav (Texas). Given the huge commissions offered by these big players, do not be surprised by prices. This is why, in 2013, many planners will choose to work with their own suppliers. On the transportation side, 2013 will be marked by the merger of the largest U.S. airline companies resulting in: fewer planes, fewer seats and higher prices. In addition, airline companies are looking for more innovative ways to inflate your bill and they often use added fees (luggage, change in reservations, meals, etc.). In 2012 for example, baggage fees brought $924 million and rebooking $652 million to U.S. airlines. For its part, the additional costs for Air Canada in 2012 represented 3.7% of sales, so about $13 additional per ticket sold. WestJet has 4% of its revenue through ancillary costs - nearly $7.50 per passenger. In contrast, the price of train tickets seems to be decreasing as Via Rail has added many new departures on the Quebec, Ottawa, Toronto routes. The development of competition in the car rental industry, including increased rentals per hour, should lower the prices of car rentals, or at least keep them stable. The only downside for transportation will occur if the government continues to raise taxes. Event sites are multiplying, and therefore, prices will not see growth in this area either. It is expected that these sites will seek to offer turnkey events or what they call CMP (Complete Meeting Packages), which will permit planners to use fewer suppliers and save. According to several studies, people who live in cities are increasingly attracted by the countryside so more events will be held in outlying areas. Speaking of meetings, it seems that they will be shorter, since the proportion of young employees in companies is increasing and it seems to be more difficult to hold their attention if meetings are too long. The new trends for meetings will be to stimulate emotions, arouse interest, and increase sharing. Regarding food, style is also present. People eat fewer gourmet, haute cuisine meals and lean more toward user-friendly ones: local and hearty products. Sharing food communal style or what use to be called service à la française.

Volume 11, No. 02

trends

Benchmark Hospitality International:

Top Ten Meeting Trends for 2013 as observed by its properties. Trend #1 Steady As She Goes Meeting demand is improving at an encouraging pace to start the New Year. Many organizations have a positive outlook for 2013, but still remain cautious with long term meeting commitments.

Trend #2 Rates Are On the Rise With increased demand, group rates are advancing commensurately, depending on the location and the market. Meeting planning professionals are still in the driver’s seat and they know it. Pricing is least sensitive within new industries and new media companies that are on a strong growth path.

Trend #3 CMP=Completely “Customized” Package Expectations are heightened for the creative and unique delivery of the industry’s Complete Meeting Package. It’s not that meeting planning professionals don’t like packaging or see its value. They just want that CMP acronym to now mean «customized meeting package» - customized to their unique meeting needs and budget. Gone are the days when a CMP was one size fits all.

Trend #4

The Pace Is Promising! Across the country, booking pace is getting more encouraging for 2013 and for 2014. Depending on the market, there is positive direction with future bookings and healthy signs of activity and interest in getting deferred meetings on the books. Things are looking positive and headed in the right direction - onward and upward!

Trend #5 Wireless EVERYTHING! … Whether it’s a nod to green meetings or just convenience, note pads & pens are taking a back seat to iPads and electronic tablets as the preferred means of taking notes and documenting learning in the meeting room. Conference facilities are responding

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with charging stations throughout to juice up conferees’ devices during breaks. Meetings are increasingly active with texting and tweeting exchanges with meetingrelated content. Smart, interactive meetings are here to stay!

Trend #6

F&B -- Healthy Culinary Continues, but ironically that doesn’t mean the Danish trays aren’t emptied daily. Meeting attendees, though, are demanding healthy, gluten free, sustainable cuisine and refreshment break selections - even going so far as to request an authentic culinary experience reflecting the native cuisine of participants. Creative, imaginative, and healthy culinary offerings are increasingly requested. Healthy proteinnourished meeting attendees are attentive conferees!

Trend #7 What’s New With Meeting Room Demand? Today’s meeting technology brings a stronger need for secure environments in which to conduct business and learning when off site. And meeting planning professionals are demanding that meeting facilities respond accordingly. There’s just too much at risk in this competitive business environment. Guess what else is in high demand? More breakout rooms - what we’ve been hearing for 20 years! Demand for smaller and more intimate attendee interface is increasing after a lengthy period of deferred meetings. Some things never change, including demand for more space!

Trend #8 Teambuilding Continues Its Trend Upward. After years of postponed or deferred meetings, many companies are using teambuilding to inspire camaraderie and revive enthusiasm. But this is not your 1990s ropes and obstacle course; today’s teambuilding is about scavenger hunts, early morning group fitness runs, competitive bowling, and culinary cook-offs. Fun, challenging and delicious!

Trend #9 21st Century Meeting Planning Professionals are Busier, with increased multitasking responsibilities than ever before. Fewer have planning as a primary function within their job responsibilities, and due to their hectic schedules, they have less time to be educated and even less patience to wait for a response. Interface with meeting professionals is increasingly done through RFP, e-mail communication and, in some cases, texting.

Trend #10

What Business Segments Are Heating Up? Several, actually! Education (particularly engineering & technology), medical, bio tech, high tech, new media, association, not-for-profits, financial services and the incentive segment are all showing signs of recovery for 2013. What’s not won’t surprise anyone: government-related business.

Bonus Trend Value, Value, Value, including plenty to do on property for attendees, up-to-date fitness & recreation, and strong WIFI signals throughout! It’s all expected today. Social responsibility and sustainability are important, but not game changers – they’re a part of the mix and not an end in themselves.

About Benchmark Resorts & Hotels Benchmark Resorts & Hotels represents among the finest in lodging, dining, recreational and meeting accommodations in unique destinations throughout the United States. Each is a Four Diamond property with award-winning service and exceptional accommodations. Most Benchmark Resorts & Hotels are certified by the International Association of Conference Centres, the leading professional organization governing the multi-billion dollar conference centre industry on five continents. For additional information and the location of properties, visit: www.benchmarkhospitality.com.

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By Chareen Dias

Trend: whisky tasting as a corporate event and it is not just for men Like many people and probably women in particular, my experience with whisky is somewhat limited. My first introduction to this fine spirit was as a child, given a cotton ball soaked in whisky to sooth an aching tooth. This must have been a Scottish folk remedy! I still recall sucking the liquid from it and thinking that I would like more! Fortunately, I have moved beyond appreciating it solely for its medicinal properties. 6

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here appears to be a growing, worldwide interest in whisky tasting and this has come at a time when I am eager to learn something new. This summer, after years of diluting blended whisky with ginger ale or turning it into a Whisky Mac cocktail, giving it an added punch with ginger wine, I signed up for a tutored tasting and lunch at The Scotch Malt Whisky Society, a private club in Edinburgh. This was a special offer made available during the Fringe Festival. If you are looking for a more structured way to fully appreciate whisky, a tutored tasting is definitely the way to go. The tasting was followed by an excellent lunch. The Society’s Bar Food Menu pairs a contemporary interpretation of fine Scottish produce with the appropriate cask whiskies, reflecting the current trend of pairing whisky and food. Moving on to more recent experiences here in Montreal, I was fortunate to meet and work with Brian McQueenie and Theresa McGoldrick of Ouidram. Their services were contracted by the St. Andrew’s Society of Montreal, to help organize the recent WHISKYFETE, a whisky tasting to raise funds for a Chair in Canadian-Scottish Studies at McGill University. The event was planned for 200 people. Ouidram took care of bringing in the distributors and ensuring an exceptional selection of 50 single malts, 18 years and older, along with some rare ones from silent stills. An event of this magnitude, in attendance and selection of whiskies, has never before been held in Montreal. The whisky selection was an excellent drawing card and the tasting was a great fundraising success.

The other trend is the growing interest in whisky amongst women. While whisky production and consumption have been male dominated, an increasing number of women are drinking whisky and working in the industry. So, if the idea that whisky is just for men puts you off suggesting a whisky tasting as a corporate event, think again. I recently had the chance to talk to Theresa McGoldrick about corporate whisky tastings and associated trends. CD: Why are corporate whisky tastings becoming so popular? TM: The cycle for single malt whiskies is high and continues to grow in popularity every year. With so many different expressions available on the market, there can be a variety of themes and whiskies done each time. Nowadays, both men and women are interested in participating and enjoying these events. We have noticed that close to 30% of attendees are women. Whisky tastings make the perfect corporate vehicle, as they are trendy and engaging, fun and educational. CD: What makes whisky tastings such a great corporate event? TM: Whisky tastings are an easy turn-key solution for busy event planners because they are so versatile and can layer onto any function or existing event. Tastings can be done “neat” as in a simple “meet and greet”, or complemented with cheese or appetizers. Whiskies can be paired with formal dinners or on their own informally. Also, the timelines are extremely flexible.

Volume 11, No. 02

trends

for your info

Do you know where your friends are? Facebook to track users

CD: Is it true that whisky and food pairings are the hot new trend?

CD: Why are more and more women discovering whisky?

TM: Yes, we have attended fabulous tastings and whisky dinners in Scotland and Canada and they were very successful. With each course, a whisky was paired to either complement or contrast... It was delicious and interesting to taste all of the different flavours of the foods with the whiskies. Some of the foods brought out certain flavours of the whiskies and vice versa... just a wonderful experiment of the palate and people adored it. The world’s foremost whisky and food pairing expert, Martine Nouet, led us through a whisky tasting, accompanied by a chocolatier and a fiddler. It was simultaneously heavenly and haunting, listening to the music while the whiskies swirled in your mouth and the chocolate melted on your palate. It was a full sensory connection for the entire group.

TM: At every whisky tasting we tend to see more women attending — close to 30%. Women are discovering that they genuinely enjoy the taste of whisky. We attribute that to the wonderful variety of single malt expressions available now and to the fact that whiskies are so versatile when paired with different foods. Women’s palates can be quite discerning with their culinary experience. Many women are being encouraged by their husbands to try it because it can be a passion which is easily shared.

CD: How does the experience of a whisky tasting lend itself to a corporate event? TM: In today’s electronic world, we have become indoor spectators in our everyday lives. Whisky tastings, however, compel guests to be present in the moment and use all of their senses to discover the whiskies. It’s a visceral experience for participants that fosters camaraderie and by extension, becomes an incredible bonding experience for the group. People think that they don’t like whisky because they don’t really understand it. Once the context is provided, the guests develop a healthy appreciation.

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It is obvious that whisky is best enjoyed when it is shared. WHISKYFETE was the first tasting that I have attended. Probably the majority of guests did not know each other but there is nothing like appreciating a wee dram to generate conversation amongst strangers. To enjoy the selection, one has to move from station to station and this makes it a very social and ultimately, a most satisfying event. The fact that there are so many “expressions”, ensures that the evening is one of discovery for connoisseurs and novices alike. Whisky has an aura of mystery and privilege about it, making it a high end product as a corporate or fundraising event. Such an event cannot be accomplished without an excellent knowledge of whisky. Ouidram has this. Their combined energy, attention to detail, understanding and anticipation of our needs and identification with the event, resulted in a seamless evening. Although based in Montreal, Ouidram can provide their services across the country. Visit their website: www.ouidram.com

Facebook is developing a smartphone application that will track the location of users, people with knowledge of the matter say. The app, which is scheduled for release soon, is designed to help Facebook users find friends nearby but could also help the company sell ads based on user’s whereabouts and daily habits. Facebook already records the GPS coordinates of users when they post status updates or check in to a venue. The new feature will work even when the phone isn’t in use.

Marriott pairs with IKEA on hotels Marriott International has moved into the economy hotel market, teaming up with IKEA AB’s real estate arm to launch a new European budget hotel chain. The first Moxy hotel is expected to open in Milan in early 2014 and rooms will be priced at €60 to €85 ($80 to $115). Marriott said it was aiming for 150 of the hotels in Europe over the next 10 years in countries from Britain to Germany, the Netherlands and Sweden. That would represent between 25,000 and 30,000 rooms. Inter Hospitality, a subsidiary of IKEA parent Inter IKEA, will be the initial developer and owner of the first Moxy hotel, while hotel operator Nordic Hospitality will be the first franchisee to operate the brand. To keep costs under control, each room will be the same size and feature the same décor.

Safe and sound As of this writing, the U.S. had gone four years without a commercial airline crash – its longest accident-free run since the dawn of passenger jet travel in the late 1950s. Experts attribute the record to better engines and plane bodies, as well as systems that allow regulators, pilots and airlines to share information about flying hazards. Whatever the reason, we hope the news registers with authorities in more accident-prone countries.

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for your info

Michel’s Awesome List I was amazed recently! On a recent trip from Montreal to Toronto my flight was on time! But the real story is that we had just had 40 cm of snow in Montreal. The Trudeau airport had the runways cleared and Porter was there. I have to say I was amazed as I was sure my flight would possibly be cancelled and certainly delayed. But no, I arrived in Toronto on time. While in Toronto, I attended the Canadian Special Events show which, as advertised, did provide me with lots of new ideas. If you have never attended, make a note for next year, I guarantee you’ll leave with fresh ideas.

Finally, a bit of incentive to encourage travellers to be green. While in Toronto, I also attended the CanSPEP event at the Back Nine HD Indoor Golf venue, which was lots of fun. Since it was in Mississauga, I decided to stay in a Mississauga hotel. I chose the Sheraton Hotel and Conference Centre. I mention this because two things struck me. Firstly, their room service menu clearly stated that the 15% service charge added to the bill would be entirely distributed to employees. (Unfortunately room service was only available until 23h00). The other thing that struck me was the option to decline housekeeping and receive a $5 gift card or 500 Starpoints. Finally, a bit of incentive to encourage travellers to be green. Congratulations. And finally, one of my discoveries while in Toronto was my supper at Momofuku Daisho restaurant. Daisho specializes in large format meals for group communal style eating. The dishes are set on the table and everyone digs in. The room, a glass cube overlooking University Avenue is very elegant. The person I was with could easily envision returning with groups of 6 or 8 people to really try all the dishes and share a meal. There is nothing like a bunch of people sitting around a table enjoying good food to create lasting relationships. Oh, and speaking of food, I should mention a very enjoyable lunch at Azure in the Intercontinental Hotel. The reason I bring it up was that not only was the food excellent, but the staff and service were outstanding.

Foreign travellers say they will avoid the U.S., survey says Business travelers say they are put off by U.S entry problems. Overseas travellers say they will avoid the United States because of long wait times and inefficient entry procedures at gateway airports, a recent survey of foreign visitors indicates. Forty-three percent of travellers who have travelled to the United States say they will tell other countrymen and women not to visit because of the cumbersome entry process, according to the survey of 1,200 travelers from Britain, France, Germany, Japan, China and Brazil. The survey was taken from January through October of last year by the Consensus Research Group for the U.S. Travel Association, which represents the travel industry and lobbies for its issues. Among the complaints: • One in three travellers said the U.S. was falling behind other countries or it was the worst they had ever experienced in terms of getting through U.S. Customs and Border Protection procedures. • Business travellers especially, said they were put off by entry process, with 44% saying they will refuse to visit in the next five years. • One in seven international travellers said they had missed a connection because of delays at Customs. The number of visitors from European countries where travellers were surveyed - France, Germany and Britain - has dropped, according to U.S. Commerce Department tabulations. From October 2011 to October 2012, there was a 17% decrease in visitors from France to 119,871, a 7% decrease in visitors from Germany to 188,238, and a 5% decrease in visitors from Britain to 375,775. Citizens of those

nations don’t need visas to visit the U.S. The survey indicates that many visitors who’ve come to the U.S. are telling others not to because of entry times and on average, the survey says, each tells eight others about his or her travel experience, either through word of mouth or social media. That could translate into 100 million overseas travelers getting the message that the United States is too difficult to get into. Roger Dow, president of the U.S. Travel Association, says that such sentiments could have a significant impact on the U.S. economy. The travel industry has added 351,000 jobs since 2010, he says. If 100 million travellers decide not to visit, that could cost the economy at least $95 billion and 518,000 jobs, the association estimates. “When international visitors come to us, especially from overseas, they stay longer and spend more money than domestic travelers,” he says. “We’re putting the industry and economy at risk by not addressing long lines.” The survey was taken before federal budget cuts began taking effect this month, which could exacerbate the delays. Homeland Security Secretary Janet Napolitano has said that the mandatory budget cuts have already increased wait times at several major airports across the country because of the elimination of overtime for transportation Security Administration and Customs officers. “It’s likely to get worse before it gets better,” says Geoff Freeman, chief operating officer and executive vice president of the travel association.

Unfortunately, I did have to return to work in Montreal, but once again, Porter got me back on time.

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Volume 11, No. 02

trade shows

Decrease the no-show rate of pre-booked appointments Setting up specific appointments to meet with high-value contacts during a trade show is a common and well recommended practice. These companies have the advantage of targeting key individuals and the time to prepare a presentation in advance. It’s similar to having a prospective client visit your office where you can plan your presentation and hospitality to make a positive impression.

owever, one of the challenges these same exhibitors face is the increasing number of no-shows.

The first question is to identify the reasons for the no-shows. These might include: • A real lack of commitment on the part of the prospect; • Change in the clients’ priorities; • Other on-site meetings that affect the client’s timetable; • Unexpected opportunities the client has uncovered with other exhibitors; • Forgetfulness; • Information overload. I am sure you can add to the list.

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At first glance, most of these seem reasonable and yet out of your control. Although you have made a good attempt to establish the meeting, you feel that you are at the whim of the prospect’s time and attention. Yet, this is not so. Trade show attendees have a strong need for solutions to problems they are wrestling with. One of the primary reasons for their attendance is to find these solutions and, if they are convinced that you may offer some help, then the chances are greater that they will keep their appointments. Here are some tried and true tactics that exhibitors have employed in the past that have helped reinforce the value in the meeting and greatly reduced the rate of no-shows. 1. Conduct an aggressive appointment scheduling campaign, which includes lots of follow-up after a meeting has been scheduled. A request for the meeting should initially come from your sales folks because they have an established relationship with the client. This doesn’t necessarily mean that the sales person will be at the show. If the salesperson is not attending, explain to the client who they will meet and provide the credentials of this person. Now, you can plan to bring technical experts or product development personnel to staff the booth. 2. Follow-up. Once a specific appointment is made, the next step is to confirm it. This can be done with a simple e-mail or text. But, don’t stop there. If the client will be meeting with someone other than the sales person, this is a good time for that person to introduce oneself to the client. This can be done with a personal phone call, or a quick note. Staying connected to the prospect prior to the show gives both the sales person and other representative an opportunity to open the discussion and uncover issues that the prospect is hoping to solve. 3. Last minute reminders. If you have the prospect’s mobile number, you can text or call during the show to confirm their attendance. If you know where they will be staying, then you can

By Barry Siskind

leave a message at their hotel. 4. If they are late for the meeting, you should have the possibility to text or phone to see if there has been a delay. 5. After the meeting, use this same technique to confirm what transpired at the meeting and confirm the follow-up that was agreed to. 6. Put time aside for meetings. There is nothing worse than showing up for a meeting and waiting until staff disengage from another visitor to meet with you. 7. Let the prospect know that you have set aside time to meet. Not everyone is prompt when it comes to meetings. Some arrive too early and others too late. In either case, if your prospect sees that you have set aside meeting time, it will reinforce their commitment. This is accomplished with a sign welcoming the visitor and identifying the person that they will meet. 8. If for some reason the staff member who has the appointment is engaged, then it is the responsibility of another member of your staff to make the visitor feel welcome by offering them a seat or a beverage. 9. Provide the visitor with a tangible reminder or their visit. This can be in the form of a small gift or product sample. The trick to giving these reminders value is to ensure that they are not placed on counter-tops for everyone to take but rather are presented at the end of the meeting as a thank you. Reducing the no-show rate is often a matter of taking the time to put into place a system that says to the prospect, “You are important.” Follow these nine steps and see if your no-show rate doesn’t drop significantly. These are all tactics that have been used in the past. If you discover others, please let me know at barry@siskindtraining.com. Barry Siskind is North America’s foremost trade and consumer show expert. Visit his Web site: www.siskindtraining.com or e-mail him at: barry@siskindtraining.com

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The most powerful tools to bring emotion into your event

By Marc-André Routhier

Nothing is more powerful than emotion to create impactful event-driven communications, but how to create emotions, or generate them in the participants?

omeone versed in the secrets of emotion is able, even with limited means, to create extraordinary experiences that will be remembered by the company for many years. In this article, I hope to share the main levers of emotions with you - those that you can play on and work with or influence. Mastering the power of emotion will help you immensely in amplifying the impact of your events. Principal Emotional Levers To successfully create emotions in your next communications event, I suggest you use the following outline to guide you in your production prep. Emotion creation process # 1 - Identify the emotion you want to evoke. Do you want to generate audacity, courage, hope, optimism, admiration, appreciation, attachment or simply joy, pleasure and happiness? The more specific you are in your requirements, the more you will be able to choose the right type of communication and the best medium to generate the desired emotion. # 2 - Identify the type of communication to be adopted. What type of communication should you use to create the desired emotions? Remember that for each emotion, there is an optimal mode of communication, designed to effectively create a specific emotion. There are key types that are particularly effective for communication events. Emotion Group #1 - inspirational emotions: courage, determination, enthusiasm, optimism, spirit, engagement • Speech: A speech about the goals of a leader and his confidence in the future has the potential to evoke powerful emotions. This is the method of communication that great world leaders use to mobilize, inspire and bring together nations. Surround yourself with a good copy writer, support your leader and his message, and it will affect both the imagination of your guests and your event. • A Conference: a conference celebrating the story of someone who overcame adversity can give us courage to face our daily challenges. Be clear about the desired emotion. Choose your speakers according to their ability to generate it. Agree on the message most likely to create the desired effect. Avoid purely prestigious speakers if they cannot generate the emotion. 10

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Emotion Group #2 - the emotions of attachment: admiration, appreciation, affection, sympathy • A tribute: recognize staff and individual achievements, but more so in terms of their contribution to humanity, as it is extremely effective and brings people together. A tribute creates a lasting connection between the participants and the celebrated person. Identify contributions. Get statements from people who have benefited from the person’s contribution. Thank your audience. The magic is waiting for you! • Biography / Documentary: telling the story of the company, its founders and the purpose of the organization humanizes business. The story offers a sense of purpose and brings people together around the values conveyed by the company. Do a search on the founding of your organization. Identify developmental milestones. Show the meaning behind every great moment in the business and you will develop a sense of the extraordinary. Emotion Group #3 - the emotions of happiness: pleasure, laughter, joy • The Year in Review: comedy can be an exceptional tool for happiness in business. It helps to relax, lighten the atmosphere and build energy. Conduct a comedic review of the year starring members of the team involved in funny situations or good times, laughter and memories. Identify the highlights of the year. Create a theme. Write funny stories and involve the hidden comedians within your business. You will experience a great time with your people. # 3 - Identify the best person to get the message across: who is the most efficient messenger depending on the type of communication chosen? All communicators have a comfort zone and expertise. The key is to choose the person most likely to deliver the message effectively. Support tools (video, teleprompter) can compensate for some weaknesses in communication, but they will not provide the impact which natural talent will. Volume 11, No. 02

planning

KAREN’S TOP 10 Karen Garscadden of Karen G Events offers her top ten tips for a successful event 1. Find a venue. Make sure that it works for the number of guests you’re # 4 - Identify the best medium: what is the best medium to allow you to send the message with emotion? There are a variety of mediums that increase the impact of communication. Here are a few that are particularly effective for communication events. Mediums of inspiration: • Presentation software: the basic Keynote or Powerpoint presentation images can deliver a lot of strong emotions quite simply. Avoid text. A picture is truly worth a thousand words. • Movie posters: make posters featuring the hero of your corporate adventure. You can generate a craze. Avoid the burlesque. • A trailer-like video: recreate your business challenge like a movie trailer. Take it seriously, as if it were true. You will maximize the emotional impact. Mediums of affection: • Documentary: made with care, it can teach more about the company, help foster loyalty and have staff identify with it better. Avoid traditional corporate video style if it does not communicate emotion. • The intimate report: create a report about the person being honoured. Help your guests discover the person behind the character. Avoid clichés and jargon. Get your people to talk simply and from the heart. Mediums of happiness: • -TV Show: nothing is more powerful than a good show staged with care and professionalism. A review of the year in the form of a TV show will allow you to impress and make your guests happy while passing on messages from your management team. Again, avoid the burlesque. In conclusion, your role goes well beyond event production. You are true directors. Emotion does not happen by magic - it will be a result of your creativity. By combining the right type of communication with the right messenger, supported by the right medium (your staging), you will succeed in enlightening your guests. Marc-Andre Routhier is a consulant, coach and video and event producer. You can contact him at (514) 933-0869 or at marouthier@imasun.com www.theplanner.ca

expecting and then some. You should choose the venue in the early stages of planning as guest lists sometimes expand as the date approaches.

2. Planned Spontaneity. You want the event to flow, be sure to create a schedule of formalities. Things don’t just happen.

3. 5 hour rule. For an evening of dinner and dancing or some form of entertainment, your guests’ attention will be maxed out at 5 hours. Beyond that they’ve probably had too much to drink!

4. Host Responsibility. For kids, hire “party patrol” to keep things in check. For adults, provide cab chits or alternative transportation for guests who have been drinking. Remember, it is the host’s responsibility if people drink and drive!

5. Budget. Plan a budget and anticipate a buffer for incidentals. Even moderate prices have the potential for unpleasant shocks – unless you’re prepared.

6. Book Early. If you require vendors and suppliers, do your legwork in advance and book these services so you aren’t disappointed. Be aware of other events that may fall on the day of your party (i.e. city wide events, road closures, film festivals, races, etc.)

7. Choosing entertainment. Interactive or performance? Don’t overstimulate participants - too much of a good thing is still too much. People don’t have to be entertained every second of the party; leave time for schmoozing.

8. Personalize. Add something to reflect your client’s personal flair or add special touches to make the event unique and branded.

9. Compromise. If you are co-hosting an event, come to the planning table prepared to compromise. Let them win the battle – when the event is great, you win the war!

10. Relaxed work mode. Dress professionally to blend in and not stand out but be SO organized that you don’t appear to be running around. Make your client feel like everything is under control, and that they should be a guest at their own event! Karen Garscadden KAREN G EVENTS BIG IDEAS...little details. The party starts here! T. (905) 731-1648 karengevents@rogers.com, www.karengevents.com

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The

venue

f.y.i.

Discovery of the Month:

Real Sports Bar & Grill

By Amber Jackson

Michel’s Hot and Cold List HOT - all the new hotels in Toronto and how they have taken service to a whole new level. Whether The Ritz-Carlton or The Shangri-La (I haven’t been to the new Four Seasons although I’m sure it must be on par), the employees are neat, friendly, smiling and happy to be of service and armed with great attitudes. To me, that’s what working in the service industry is all about.

COLD - service employees such as those in banks who work in jeans and sport a two or three-day growth of facial hair.

What’s REAL enough to make a grown man cry? Sports of course - and at Real Sports Bar & Grill in Ottawa, not only do they get it, they encourage it.

ith an eye to pleasing sports fans, the hot spot boasts a whopping 99 HD screens along with 30 different beers on 82 taps. This place surely has all the markings for planners in search of a unique and exciting venue in the Ottawa area. In addition, the versatility of the space, the wall-to-wall sports themed décor and great assortment of food gives this place a hands-down home run! Upon entering, the ambiance of the 14,000 sq ft space initially screams “guy spot!” I noted the cute girls in skirts, the half a dozen different sports games on giant TV screens and the loud cheers from various fans. However, as I toured the space with Kathleen McGuire - the onsite Sales and Catering Manager - she showed me how the two-storey space can in fact be transformed to accommodate more than just a bachelor party or a guy’s night out. Be it a corporate festivity, a presentation, or a milestone event, the screens can be used to brand your event should you take on the task of renting the entire space for a minimum cost of F&B. The three areas in the space separated by hockey sticks and hall of famers can give your event various options; taking it from an intimate

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20-person party up to a 500+ event. But don’t get me wrong, if you’re planning a bash for a die-hard sports fan, you may not want to change it at all. Luckily, kitchen wizard Chef Carl Baptista has mastered the art of mixing traditional bar food with fine cuisine. Just make sure to bring your appetite!

It might be sexy to their partners, but in the service industry, conservative is the golden rule. Not too much jewelry, no strong perfume/cologne and please hide those tattoos. Service is about the client, it’s not a platform for self expression. It’s like this new wave of Breastaurants - give me a break. What we want in a restaurant is friendly, efficient and knowledgeable staff, not to mention, excellent food.

Not going to Ottawa? Then visit Real Sports Bar & Grill in Toronto. Although I have yet to see it personally, if it’s anything like the one in Ottawa, grab a couple of buddies, roll up your sleeves, put your game face on, and get ready for a good time. Don’t forget, guests are always encouraged to be loud and root for their favourite team. For more information contact: Kathleen McGuire |Sales & Catering Manager, Real Sports Bar & Grill, 90 George Street, Unit 100, Ottawa, ON K1N 5W1 Phone: 613.680. 7325 ext 209 | Mobile: 613.301.1421 | Email: kmcguire@realsports.ca | Fax: 613.680.7208 Amber has worked in the hospitality industry for over 5 years. With a background in psychology, she completed the Event Planning program at LaSalle College. Since 2012, Amber is applying her knowledge of this ever growing industry as a full time member of The Planner team.

One last turnoff? All these TVs in nice restaurants. If I wanted to watch TV I’d stay home or go to a sports bar. Send me your Hot and Cold list: mg@theplanner.ca

Volume 11, No. 02

planning

How an event makes it possible to increase a company’s sales!

By Nicolas Richard

How can you mobilize a team, reward them and exceed sales goals in an effective way? Through an outreach program!

oorly-used by companies, incentive trips as part of an outreach program remain one of the most effective and profitable levers to exceed sales targets of the company.

eters should be developed simply and attractively to ensure adherence to the program (e.g., creating a graphic brand identity for the event, an inspiring name, a website, custom newsletters, etc.).

As I mentioned in the last issue (The Planner, Vol. 11, No. 1), now is the time to stop spending and begin investing. Here is one approach to achieve this goal. The incentive trip proves to be an event strategy with high level of added value, where each dollar invested creates wealth for the company. The success of such a program lies in the efficient management of three complementary fields of competence:

3- Measure: the heart of the program, it is all too often set aside because of its complexity. Here are some parameters and questions to ask to properly define it: is the program open or closed, what is the single qualitative and/or quantitative unit of measurement, the frequency, data availability, absolute and/or relative performance, are we taking into account seasonal and regional factors, etc.

1. Strategic analysis: understanding the objectives, context, issues, culture, history and profile of the participants from the organization in order to design an optimal program.

4- The reward: the lever that will influence action or engagement of participants throughout the program. There are several types of recognition (monetary, gift certificates, objects, privileges, holidays...), but incentive travel remains the most often recommended one, because it is a lever of engagement, which over the long term offers strong emotional intensity, allowing the recognition message to become instantly recognizable in the minds of the participants, as well as the «positive contamination» that will be made with peers after the trip.

2. Communication: convey a simple and powerful message before, during and after the program. 3. Event planning: ensuring that, throughout the program, the experience corresponds to the expectations raised, i.e. to provide personalized recognition and the feeling of being a VIP for each and every participant. These three skills allow us to make a clear and detailed diagnosis that defines the four essential components in detail, and well before launching the planning process and its many elements! 1- Training: Do participants have the skills (negotiation, time management, managing customer relations, etc.), and knowledge (market shares, average household grocery basket, service standards...) necessary to achieve sales targets? 2- Promotion: The purpose of the program. It must be well explained by the goals and the initial strategy: intentions and program param-

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Once the foundations and components are well defined and completed, you can proceed with the planning, execution and analysis of the program. Each step must be properly secured to obtain an equitable and engaging program for all participants, and efficiently achieve your goals while creating wealth. Nicolas Richard – President of Othentika, event and corporate travel organiser; conference speaker. An ‘experience creator’, Othentika is an event agency based in Montreal, which provides travel planning and organization, as well as turn-key corporate events.

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d e s t i n at i o n s

By Chareen J. Dias

Consider Scotland: Golf Incentive Trips

The Royal and Ancient Golf Club

Scotland natural beauty.

is a land of unsurpassed

North, south, east or west,

every bend in the road reveals a spectacular view. The hospitality is unrivalled, the smiles genuine and the helpfulness, unbelievable. It is a land of history, myth, mystery and of course golf and whisky. While there are several popular golf destinations around the world, there is nothing like a trip to Scotland, the home of golf, to offer the ultimate golf experience. According to the Scottish Golf Union, there are 587 golf clubs across the country. Scotland boasts a number of parkland, heathland and links (seaside) courses .With such a variety of excellent courses and hotels, there is no better destination for a golf incentive trip.

Last November I visited Gleneagles, The Old Course Hotel and the Fairmont St. Andrews, as a guest of the Scotland Means Business Unit of VisitScotland. Travel was provided by United Airlines. While each hotel is a golf resort and spa, each one offers something different in terms of location and type of golf course. They all offer similar team building activities but there are some differences. The character of each hotel is also unique. Ultimately, the choice depends on budget, the purpose of the trip and the experiences sought. Golf is a challenging game and not unlike the corporate world. You have a goal, you assess the lay of the land, familiarize yourself with the obstacles and opportunities and given those environmental factors, you choose the appropriate tool and technique to achieve it. It is a game where you are constantly trying to improve your performance. It is a game where you have to hit the ball where it lands. That alone should resonate with your clients. Golf incentive trips are more likely than monetary incentives, to bring your client a return on investment. Financial incentives, while instantly appreciated, are just as quickly forgotten. They offer no opportunity to develop team building, learn new skills or perfect existing ones. On the other hand, an incentive trip is chance for a company, association or organization, to invest in its high performers and by extension, profits. It is a chance to forge bonds through participation in fun and challenging team building activities. A trip to a special location is not easily forgotten and Scotland is truly unforgettable. No one can deny that the most successful incentive trips are those that achieve the right balance of business and pleasure, which essentially results in a winwin situation for both the company and its top performers. From the participantâ&#x20AC;&#x2122;s perspective it is the acknowledgement of a job Continued

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Volume 11, No. 02

d e s t i n at i o n s

The Duke’s golf course

Awards, accolades and events hosted This hotel has received many awards, too many to mention here. Most recently: • Resort of the Year 2012 – Golf Tourism Scotland Awards • Best Courses of GB & Ireland – Golf Week’s Best Courses 2012 • May 2011 Group Hotel of the Year – CIS Excellence Award • May 2011 Gold Tee Award – Meetings & Conventions Magazine • January 2012 Top 100 Golf Courses in Scotland- The Dukes - #27

Accommodation and Dining The Old Course Hotel has 144 bedrooms and 35 suites. All the rooms are beautifully decorated with views of the Old Course, the coastline or parkland. My favourite spot is the Conservatory, where we were served a truly exceptional lunch and where afternoon tea is served. I can’t think of a better location. It is light and airy with wonderful views. Another favourite, but completely different and with plenty of atmosphere, is the Jigger Inn, which back in the 1850s was the station master’s house. It is renowned for its collection of Scottish beers.

Meeting and Conference Facilities The Old Course Hotel boasts a self-contained conference wing, with its own entrance, offering a combination of flexible space, purposebuilt break out rooms and user friendly technology. There are also conference and banqueting facilities within the hotel, including a ballroom and an elegantly furnished executive boardroom.

Incentive offerings - Golf A five star golf hotel must to be able to ensure its guests guaranteed times, and without access to the Old Course, the hotel needed to create its own championship course. Opened in 1995, by Prince Andrew, The Duke’s was the first heathland course in St. Andrews and as such, nicely complements the five classic links courses along the coast. The Duke’s is said to be reminiscent of the great heathland courses of the early 1920’s. Here players can enjoy panoramic views of the town and the magnificent coastline, when not concentrating on the ball or their swing.

Other activities The Old Course Hotel promises to deliver “world class incentives” and a truly Scottish adventure-packed experience for groups of all

sizes. If you search the word “incentives” on their website, it will take you straight to their brochure Adventure. Here you will find an exciting selection of incentive and activity options which they claim will test and develop your group’s teamwork and decision–making capabilities, lateral thinking and problem-solving. Teams compete against each other and the clock. Some activities are just plain fun. The hotel works with Blown Away, a mobile outdoor experience company offering a number of fun and exhilarating beach activities including land yachting, kayaking, beach Olympics. Muddy Good Fun is another adventure partner. Their website is packed with information and if you go to Incentive Travel and Activities you can click on to a sample itinerary. Local palaces, castles and heritage properties offer unique opportunities for dining and special events and activities, such as cooking demonstrations, drinks receptions and gala dinners. Other possibilities include champagne picnics on the beach, ghost tours and everything that the historic town has to offer.

Whisky Of course, there is something special for the whisky aficionado. Your group can enjoy a tutored whisky-tasting in the club-like atmosphere of the dedicated Tasting Room. This is an opportunity which even the neophyte will enjoy. Or, after a game of golf, wander over to the hotel’s award winning whisky bar, the Road Hole. Sinking into a comfy leather sofa, the challenge will be to decide which of the rare malts to sample: Tullibardine (the hotel’s label malt) Highland Malt (1988) which is sold only in the top 10% of UK bars or the rare Ben Wyvis, Highland Malt (1972). The Road Hole Bar has a collection from over 200 distilleries. Cocktails, champagne and wine are also served. Who can resist?

Getting to Scotland Air travel for my trip was provided by United Airlines. United flies to Glasgow and Edinburgh out of Newark. Flights to Newark are available from cities across Canada. A number of other airlines based in Canada also fly to Scotland.

Why consider Scotland? This article was just to whet your appetite. Perhaps you are now inspired to explore the idea of considering Scotland as an incentive destination, particularly if you have a group interested in golf. This is only a sampling of what Scotland has to offer to the incentive market.

Continued www.theplanner.ca

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d e s t i n at i o n s

By Nicole Vincent

How to Organize a Golf Tournament

Each of the three hotels can create a golf experience for the professional and the eager or not so eager novice. Scotland’s unique and varied landscape allows for the enjoyment of many typically Scottish outdoor pursuits that can be turned into team challenges or enjoyed for pure pleasure. The benefit of it being such a small country is that everything is so close. My experience with these three hotels has left me with wonderful memories, in particular because the level of hospitality, the friendliness of the staff, the high level of service and the unrivalled attention to detail. The food was truly exceptional; a wonderful contemporary interpretation of the finest produce. In all the hotels, much attention was put into the decor of the bedrooms and public spaces, making them not only comfortable but a visual delight. I wish that I could have spent more time relaxing in my room. Unfortunately, there was no time to experience the spas, all of which have an excellent reputation. This is only an introduction to what Scotland has to offer. The range and quality of possible experiences is incredible, establishing Scotland as a truly high end product designed for the incentive market.

Scotland Means Business If you are now contemplating suggesting Scotland as an incentive destination or just curious, Scotland Means Business is there to help you. Visit their multi-lingual website, www.conventionscotland.com. Be an armchair traveler and take the virtual journey. Discover and be amazed. Each click reveals the variety of venues, activities and services Scotland has to offer the incentive market. ConventionScotland is there to assist you, free of charge, with all your conference, meeting, incentive and event management questions and requirements. Consider Scotland and experience “Ceud mile failte”, that is, a hundred thousand welcomes!

Money matters The currency is the pound sterling and not the Euro. People travelling to Scotland on business may be entitled to reclaim 20% VAT (value added tax) charged on purchases and on event services.

Websites and email addresses Words fail to describe the natural beauty of Scotland and as they say “A picture is worth a thousand words.” I encourage you to take a look at the following websites. Just going through the on-line brochures is a holiday in itself. On the Web: www.conventionscotland.com The Gleneagles Hotel, Auchterarder Website: www.gleneagles.com Email: Resort.sales@gleneagles.com

The Old Course Hotel, St. Andrews Website: www.oldcoursehotel.kohler.com Email: Marketing@oldcoursehotel.co.uk

The Fairmont St. Andrews Photos courtesy of Gleneagles (Diageo), Website: www.fairmont-st-andrews.com The Old Course Hotel (Kohler), Email: standrews.scotland@fairmont.com Fairmont St Andrews (Fairmont).

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Four Months Early

A successful golf event depends mainly on the preparation. 1. After having taken note of the golf club’s rates, regulations and policies, sign the prepared contract and put down a deposit in order to confirm your reservation. 2. Decide on the type of game you wish to organize i.e. Las Vegas, individual game, etc. 3. Establish the minimum and maximum number of participants for the tournament, the carts, the brunch, as well as the dinner. 4. Determine the activities and the competitions (hole in one, closest to the hole, the longest drive, challenge the pro, sampling, etc.). Determine where the activities will take place on the course. Plan how the results will be tabulated in order to determine the winners for the golf and other contests. 5. Determine the price for the golf, the carts, the practice balls and the golf clinic. 6. Select menus for brunch and dinner. Plan the activities for the evening i.e., entertainment, shows, special presentations, a live auction. Choose the wine and establish a floor plan. Reserve the entertainment and

technical equipment. 7. Determine the price of a ticket per player and per quartet. 8. Print out the tickets. They should include all the necessary information: date, time (brunch, golf, cocktail, dinner), price, location, address, telephone number. Your tickets should be numbered and may need detachable stubs. Ideally, driving or public transit directions to the club should be printed on the back of the ticket. 9. Create a sales committee and appoint an honorary president. 10. Create a sponsorship committee, if necessary. Identify potential sponsors. 11. Create a volunteer committee, if necessary. 12. Organize media coverage, if necessary. 13. Prepare all the printed material (signs, thank-you cards for the sponsors, banners, score cards, menus, etc.) and remember to include the logo of the company, the tournament or of the sponsor onto the printed material. Have a great tournament!

Nicole Vincent, Event and Marketing Coordinator Elm Ridge Country Club, 514-626-3992 ext. 204 nicolev@elmridgecc.com, www.elmridgecc.com Volume 11, No. 02

golf resort guide

Golf Resort Guide

2013

s in previous years, we have assembled a handy guide of the most prominent resorts across Canada, which offer both golfing facilities and hotel accommodations. To save you even more time, we have compiled and added

other criteria such as number of meeting rooms and their maximum capacities for a variety of setups, availability of a business centre and fitness room. We have even included the number of holes on each golf course. In compiling this selection of venues that may fit your requirements, we thought their distance to the closest airport would also be an important selection factor. For the ease of reading and locating the venues of interest, we have classified them by province. Please keep this guide handy and refer to it frequently; it will save you time researching the internet, and time is precious.

Nbr. Province

Venue

Meeting rooms

Nbr. Suites/ Guest rooms

Distance

Restaurant/ Bar/Room

Varia

Service

from Airport (km)

Fairmont Banff Springs Contact: Sales, T: 403 762-6822, 866 662-6060 Fax: 403 762-5741 405 Spray Avenue, Banff, AB, T1L 1J4 Email: rfp-mtn@fairmont.com, Web: www.fairmont.com/banffsprings AB

Description : Unique setting for your Banff meeting, conference, convention, or celebration.

768

7/3/Y

446

7/2/Y

Set amid the stunning scenery of Banff National Park, the hotel is styled after a Scottish baronial

P, BC, FC,

YYC

THN 27

145 km

castle, and its unique blend of opulence and seclusion has been a symbol of Rocky Mountain comfort for more than a century. Capacities: Reception - 1200 Banquet - 1050 School - 975 Theatre - 1500

Fairmont Jasper Park Lodge Contact: Sales, T: 780 852-3301, 866 662-6060 Fax: 780 852-2120 1 Old Lodge Road, Jasper, AB, T0E 1E0 Email: rfp-mtn@fairmont.com, Web: www.fairmont.com/jasper AB

Description: Located in the heart of the Canadian Rockies, resort hotel providing 30,000 square

BC, FC,

feet of meeting space, excellent service and breathtaking natural beauty. Perfect destination for

TNH 18, PS, GA

YEG 350 km

any conference, seminar or retreat, delegates at The Fairmont Jasper Park Lodge can enjoy a wealth of activities in and around the hotel. Capacities: Reception - 600 Banquet - 500 School - 500 Theatre - 600

Fairmont Château Whistler (The) Contact: Sales, T: 604 938-8000, 866 662-6060 Fax: 604 938-2020 4599 Boulevard Château, Whistler, BC, V0N 1B4 Email: rfp-mtn@fairmont.com, Web: www.fairmont.com/whistler BC

Description: Located at the base of beautiful Blackcomb Mountain in Whistler, British Columbia, the hotel is a great escape for a scenic meeting. One of North America’s best skiing and golfing destinations. Guests can enjoy the luxury of ski in/ski out convenience and an on-site

P, BC, FC, 14

550

4/1/Y

TNH 18, PS, GA

YVR 137 km

championship golf course. Capacities: Reception - 1000 Banquet - 704 School - 567 Theatre - 1300

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d e s t i n at i o n s

Nbr. Province

Venue

Meeting rooms

Nbr. Suites/ Guest rooms

Distance

Restaurant/ Bar/Room

from

Varia

Airport

Service

(km)

Predator Ridge Golf Resort Contact: Ingrid Dilschneider, T: 250 542-3436, 888 578-6688 Fax: 250 542-3835 301 Village Centre Place, Vernon, BC, V1H 1T2 Email: idilschneider@predatorridge.com, Web: www.predatorridge.com Description: In the heart of the Okanagan Valley, Predator Ridge Resort has hosted the

prestigious Skins Game twice in eight years and challenges golfers of all ability. SCOREGolf

121

3/1/N

2/1/Y

2/1/N

P, FC,

YLW

TNH 18

34 km

voted Canada’s Best New Golf Course for 2010. Lodge units and private cottages, 36 holes of championship golf, AVEDA™-concept Salon and Spa, golf academy, plus an award winning range restaurant. Capacities: Reception - 200 Banquet - 150 School - 40 Theatre - 80

Radium Resort Contact: Reservations, T: 250 347-9311, 800 667-6444 Fax: 250 347-6299 8100 Golf Course Road , Radium Hot Springs, BC, V0A 1M0 Email: reservations@radiumresort.com, Web: www.radiumresort.com Description: Located in Radium Hot Springs, BC, a classic mountain getaway village at the gates

of Kootenay National Park, You will enjoy great food, comfortable accommodation and meeting

P, BC, FC,

YYC

TNH 36, PS

250 km

spaces and a variety of activities including 36 holes of world class golf featuring The Springs & The Resort Courses. Capacities: Reception -150 Banquet - 150 School - 100 Theatre - 120

South Thompson Inn & Conference Centre Contact: Mike Smallenberg, T: 250 573-3777, 800 797-7713 Fax: 250 573-2853 3438 Shuswap Road, Kamloops, BC, V2H 1T2 Email: sales@stigr.com, Web: www.stigr.com

Description: Only 4-Star resort property on the river in Kamloops. Over 55 acres to meander or

BC, FC, TNH 18, PS, GA

enjoy the balconies overlooking the water and the mountains. Sterling Silver Awards for front

YKA 16 km

desk guest services and catering categories. Number #1 on Trip Advisor every day in 2012. Capacities: Reception - 200 Banquet - 160 School - 130 Theatre - 225

St. Eugene Golf Resort & Casino Contact: Ashley Wyatt, T: 250 420-2005, 866 292-2020 Fax: 250 420-2026 7777 Mission Road, Cranbrook, BC, V1C 7E5 Email: wvanpuymbroeck@steugene.ca, Web: www.steugene.ca

125

4/2/Y

156

5/N/Y

Description: Nestled between the Purcell and Rocky Mountains, a 4.5-Star resort that offers

BC, FC,

YXC

TNH 18, PS

7 km

gourmet dining, world-class golf and casino nightlife. Capacities: Reception - 100 Banquet - 80 School - 72 Theatre - 100

Westin Bear Mountain Golf Resort & Spa (The) Contact: Chris Currie, T: 250 391-7160, 888 533-2327 Fax: 250 391-3792 1999 Country Club Way, Victoria, BC, V9B 6R3 Email: ccurrie@bearmountain.ca, Web: www.westin.com/bearmountain

P, BC, FC,

Description: Canada’s only 36-hole Nicklaus Design Golf course. A 4-Diamond AAA resort

TNH 36, GA, PS

YYJ 37 km

located on picturesque Vancouver Island. Capacities: Reception - 650 Banquet - 320 School - 250 Theatre - 410

LEGEND :

BC = Business Centre, - = Not Available, FC = Fitness Centre, GA = Golf Academy, Y = Yes, N = No, P = Heated indoor pool, PS = Pro Shop, TNH = Total Number of Holes

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Nbr. Province

Venue

Meeting rooms

Nbr. Suites/ Guest rooms

Distance

Restaurant/ Bar/Room Service

from Varia

Airport (km)

Algonquin Hotel (The) Contact: Lisa Porter, T: 506 529-7100, 855 529-8693 Fax: 506 529-7190 184 Adolphus Street, St. Andrews, NB, E5B 3A1 NB

Email: lisa.porter@algonquinresort.ca, Web: www.algonquinresort.ca Description: Visitors will find indoor and outdoor venues, golf, spa, entertaining group recreation

234

4/2/Y

2/1/N

2/2/Y

BC, FC, TNH

YSJ

18, PS, GA

120 km

activities, fine restaurants, nearby shopping, historical landmarks and research facilities, all within the quaint maritime setting. Capacities: Reception - 350 Banquet - 300 School - 225 Theatre - 225

Dundee Resort and Golf Club Contact: Dorothy Cooper, T: 902 345-2649, 800 565-5660 Fax: 902 345-2697 RR # 2, 2750 West Bay Highway, West Bay, NS, B0E 3K0 NS

Email: dorothy@capebretonresorts.com, Web: www.capebretonresorts.com Description: This resort offers a lakeside adventure centre with kayaks, canoes and paddleboats,

P, BC, FC,

YHZ

TNH 18, PS

350 km

pools, beach, playground, sauna. Open May to October and located just three hours from Halifax. Capacities: Reception - 250 Banquet - 170 School - 125 Theatre - 250

Fox Harb’r Golf Resort & Spa Contact: Meghan Lloyd, T: 902 257-1801, 866 257-1801 Fax: 902 257-1852 1337 Fox Harbour Road, Wallace, NS, B0K 1Y0 NS

Email: mlloyd@foxharbr.com, Web: www.foxharbr.com Description: A 5-Star resort with conference facilities that easily allow executive groups of all

BC, FC, GA, P, PS, THN 27

sizes to mix both business and pleasure. Luxury spa and wellness centre, marina with secluded

YHZ 80 km

beachfront. Capacities: Reception - 160 Banquet - 160 School - 100 Theatre - 120

Glenhorn Beach Resort Contact: Colleen Dunphy, T: 902 285-2363, 800 565-5660 Fax: 902 285-2395 36743 Cabot Trail, Ingonish, NS, B0C 1K0 NS

Email: colleen@capebretonresorts.com, Web: www.capebretonresorts.com Description: Open May to October. A private sand beach on the world famous Cabot Trail and

1/1/N

137

2/2/N

FC, TNH 18,

YQY

300 km

Highlands Links. The Thirsty Hiker Pub is the place to be, with local entertainment every night, numerous activities. Capacities: Reception - 80 Banquet - 60 School - 50 Theatre - 100

Inverary Resort Contact: Audrey Faulkner, T: 902 295-3500 ext. 3309, 800 565-5660 Fax: 902 295-3527 368 Shore Road, Baddeck, NS B0E 1B0 NS

Email: audrey@capebretonresorts.com, Web: www.capebretonresorts.com Description : Lakeside resort in the small village of Baddeck. Tee-off Golf Club, Thomas McBroom’s spectacular masterpiece. Full service spa, pub with nightly entertainment, indoor

P, BC, FC, TNH 18, PS, GA

YQY 100 km

pool, fitness center, sauna and hot tub. Capacities: Reception - 275 Banquet - 250 School - 200 Theatre - 300

AIRPORTS :

YEG = Edmonton, AB YHZ = Halifax, NS YKA = Kamloops, BC YLW = Kelowna, BC YOW = Ottawa, ON YPA = Prince Albert, SK YQB = Quebec, QC YQY = Sidney, NS YSJ = Saint John, NB YUL = Montreal, QC YVR = Vancouver, BC YXC = Cranbrook, BC YYC = Calgary, AB YYG = Charlottetown, PE YYJ = Victoria, BC YYZ = Toronto, ON

www.theplanner.ca

PLANNER 23

The

d e s t i n at i o n s

Nbr. Province

Venue

Meeting rooms

Nbr. Suites/ Guest rooms

Distance

Restaurant/ Bar/Room

from

Varia

Airport

Service

(km)

Keltic Lodge Resort and Spa Contact: Abonia Defreitas, T: 902 285-2880, 800 565-0444 Fax: 902 285-2859 Middle Head Peninsula, Ingonish Beach, NS, B0C 1L0 Email: banquets@kelticlodge.ca, Web: www.kelticlodge.ca

105

2/1/N

123

1/1/Y

844

15/8/Y

276

1/1/Y

Description: A wide selection of post-meeting recreational activities and entertainment is

BC, FC,

YQY

TNH 18, PS

143 km

available. Capacities: Reception - 225 Banquet - 175 School - 100 Theatre - 200

White Point Beach Resort Contact: Anne Stevens, T: 902 423-8887, 800 565-5068 Fax: 902 429-8516 White Point Road, White Point, NS, B0T 1G0 Email: anne@whitepoint.com, Web: www.whitepoint.com

Description: Oceanside year round resort, located on a 1 km-long white sand beach, meeting

P, BC, FC,

YHZ

TNH 9, PS

150 km

space with natural light, extensive recreational programming, unique culinary experiences, Green Leaf, ISO, 4-Star Canada Select property. Capacities: Reception - 300 Banquet - 200 School - 150 Theatre - 300

Blue Mountain Resort Contact: Mark Rich, T: 705 445-0231, 877 445-0231 Fax : 705 444-1751 110 Jozo Weider Boulevard, The Blue Mountains, ON, L9Y 3Z2 Email: mrich@bluemountain.ca, Web: www.bluemountain.ca

Description: Ontarioâ&#x20AC;&#x2122;s largest resort-based conference destination, with an 18-hole championship

P, BC, FC,

YYZ

TNH 18, PS

105 km

course in the heart of the village. Located 1.5 hours north of Toronto, between Georgian Bay and the Niagara Escarpment. Capacities: Reception - 592 Banquet - 592 School - 474 Theatre - 947

Brookstreet Contact: Mark Nisbett, T: 613 271-1800, 888 826-2220 Fax: 613 271-3541 525 Legget Drive, Ottawa, ON K2K 2W2 Email: sales@brookstreet.com, Web: www.brookstreet.com

Description : 4-Diamond destination with gourmet dining, naturally-lit conference spaces, full-

P, BC, FC, TNH 27, PS, GA

service spa and fitness studio as well as The Marshes -18 hole championship golf course and

YOW 30 km

MarchWood, a 9 hole PGA-approved short course. Capacities: Reception - 500 Banquet - 370 School - 260 Theatre - 450

Clevelands House Resorts Contact: Bob Shaw/Rob Wilson, T: 705 765-3171 ext. 165, 705 765-7625, 888 567-1177 Fax: 705 765-0282 1040 Juddhaven Road, PO Box 60, Minett, ON, P0B 1G0 Email: groupsales@clevelandshouse.com, Web: www.clevelandshouse.com

157

Description: Located in the heart of Muskoka, this 408-acre estate maintains the prerequisites for

1/1/N

BC, TNH 27,

YYZ

PS, GA

212 km

productive and innovative meeting experiences. Located 1 km from the 1st tee at The Rock golf course. Capacities: Reception - 500 Banquet - 500 School - 220 Theatre - 375

LEGEND :

BC = Business Centre, - = Not Available, FC = Fitness Centre, GA = Golf Academy, Y = Yes, N = No, P = Heated indoor pool, PS = Pro Shop, TNH = Total Number of Holes

PLANNER

The

Volume 11, No. 02

d e s t i n at i o n s

Nbr. Province

Venue

Meeting rooms

Nbr. Suites/ Guest rooms

Distance

Restaurant/ Bar/Room

Varia

Service

from Airport (km)

Cranberry Resort Contact: Evelyn Urgello Lumsden, T: 705 446-3253, 800 465-9077 Fax: 705 446-0270 19 Keith Avenue, Collingwood, ON, L9Y 4T9 ON

Email: elumsden@thecranberryresort.com, Web: www.thecranberryresort.com Description: The only waterfront meeting centre in the entire region. Set against the panoramic

P, BC, FC, 10

172

2/1/N

TNH 18, PS, GA

backdrop of Blue Mountain and the waters of Georgian Bay.

YYZ 100 km

Capacities: Reception - 300 Banquet - 300 School - 120 Theatre - 300

Deerhurst Resort Contact: Clee Varon, T: 705 789-6411, 800 461-6522 Fax: 705 789-8099 1235 Deerhurst Drive, Huntsville, ON, P1H 2E8 ON

Email: meet@deerhurstresort.com, Web: www.deerhurstresort.com Description: An easy-to-reach, lakeside location with flexible function space and one-stop

P, FC, 40

400

2/2/N

TNH 36, PS, GA

shopping for everything from golf to entertainment and teambuilding. Non-stop commitment to

YYZ 200 km

streamline your planning and beat your budget. Capacities: Reception - 1200 Banquet - 700 School - 750 Theatre - 1200

Rocky Crest Golf Resort Contact: Laura Murney, T: 705 375-2240 ext. 346, 800 263-5763 Fax: 705 375-2210 RR#1 Hamer Bay Road, MacTier, ON, P0C 1H0 ON

Email: lmurney@clublink.ca, Web: www.deltarockycrest.ca Description: A Muskoka “all-suite” resort, waterfront property located on 700 acres of land.

4/1/N

1/0/N

374

7/4/Y

BC, TNH 18,

YYZ

200 km

Many outdoor activities onsite, including Rocky Crest Golf Club, canoeing, tennis, hiking trails and much more, combined with a variety of dining outlet experiences. Capacities: Reception - 220 Banquet - 180 School - 200 Theatre - 286

Eganridge Inn & Spa Contact: France Benoit, T: 705 738-5111, 888 452-5111 Fax: 705 738-5111 26 Country Club Drive, Fenelon Falls, ON, K0M 1N0 ON

Email: dining@eganridge.com, Web: www.eganridge.com Description: Eganridge is steeped in historic significance and natural beauty. Privacy, comfort,

TNH 9, PS,

YYZ

200 km

award-winning cuisine and service excellence have earned this property international recognition and acceptance. Capacities: Reception - 150 Banquet - 138 School - 60 Theatre - 80

Fallsview Casino Resort Contact: Annette Bennitz, T: 888 325-5788, Fax : 905 371-7639 6380 Fallsview Boulevard, Niagara Falls, ON, L2G 7X5 ON

Email: abennitz@fallsviewcasinoresort.com, Web: www.fallsviewcasinoresort.com Description: What planners need for a successful and stimulating conference, for 15 or 1,500 is

P, BC, FC

YYZ 135 km

available here. An open air terrace overlooking Niagara Falls is a highlight. Full-service spa is also available. Capacities: Reception - 2500 Banquet - 1250 School - 1500 Theatre - 2500

AIRPORTS :

www.theplanner.ca

PLANNER 25

The

d e s t i n at i o n s

Nbr. Province

Venue

Meeting rooms

Nbr. Suites/ Guest rooms

Distance

Restaurant/ Bar/Room Service

from Varia

Airport (km)

Glen House Resort & Smuggler’s Glen Golf Course Contact: Jeanine Hunter, T: 613 659-2204, 800 268-(GLEN) 4536 Fax: 613 659-2232 1000 Island Parkway, Lansdowne, ON, K0E 1L0 Email: info@glenhouseresort.com, Web: www.glenhouseresort.com

Description: Located in the heart of the 1000 Islands. The Glen House Spa and Smuggler’s Glen

P, FC, 7

2/2/N

TNH 18, PS, GA

Golf Course is onsite. This 18-hole facility features dramatic elevations, views and vistas.

YOW 150 km

Capacities: Reception - 180 Banquet - 180 School - 120 Theatre - 200

Hockley Valley Resort Contact: Bernadette Gregoris, T: 519 942-0754 ext. 5112, 866 (HOCKLEY) 462-5539 Fax: 519 942-8033 RR # 1, Orangeville, ON, L9W 2Y8 Email: bgregoris@hockley.com, Web: www.hockley.com

104

3/2/Y

1/1/N

269

3/1/N

103

2/1/N

Description: A four-season, multi-purpose venue with more than 20 years experience servicing

P, FC,

YYZ

TNH 18, PS

45 km

corporate events and golf tournaments. Close to Pearson International Airport but far enough away that it is considered a ‘retreat’ location. Capacities: Reception - 550 Banquet - 380 School - 200 Theatre - 550

Millcroft Inn & Spa Contact: Pat Cluett, T: 905-941-3901 ext. 5314, 800 383-3976 Fax: 519 941-1960 55 John Street, Village of Alton, Caledon, ON, L7K 0C4 Email: p.cluett@vintage-hotels.com, Web: www.millcroft.com

Description: Quiet country resort nestled on 100 acres of rolling countryside, less than 60

P, FC,

YYZ

TNH 18

100 km

minutes from downtown Toronto in the breathtaking Caledon Hills. A retreat for those who work hard and play hard. Capacities: Reception - 80 Banquet - 80 School - 55 Theatre - 80

Nottawasaga Inn Resort Contact: Reservations, T: 705 435-5501, 800 669-5501 Fax: 705 435-5840 6015 Highway 89, Alliston, ON, L9R 1A4 Email: info@nottawasagaresort.com, Web: www.nottawasagaresort.com

Description: The only resort in Ontario with 45 holes of golf and an arena with two NHL sized

P, BC,

YYZ

TNH 45, PS

77 km

ice surfaces on-site. With 45 years of experience, this is an ideal destination for meetings, conventions, trade shows, tournaments, getaways and weddings. Capacities: Reception - 1000 Banquet - 1000 School - 244 Theatre - 1000

Pinestone Resort & Conference Centre Contact: Mario Chavez, T: 705 457-1800, 800 461-0357 Fax: 705 457-3136 4252 County Road, #21, P.O. Box 809, Haliburton, ON, K0M 1S0 Email: gm@pinestone-resort.com, Web: www.pinestone-resort.com

Description: The only year-round, full service resort in the Haliburton Highlands and features well

P, BC, FC,

YYZ

TNH 18, PS

170 km

appointed, spacious guest rooms, endless activities and 18-hole golf course (6,024 yards, par 71). Capacities: Reception - 350 Banquet - 200 School - 170 Theatre - 280

LEGEND :

BC = Business Centre, - = Not Available, FC = Fitness Centre, GA = Golf Academy, Y = Yes, N = No, P = Heated indoor pool, PS = Pro Shop, TNH = Total Number of Holes

PLANNER

The

Volume 11, No. 02

d e s t i n at i o n s

Nbr. Province

Venue

Meeting rooms

Nbr. Suites/ Guest rooms

Distance

Restaurant/ Bar/Room

Varia

Service

from Airport (km)

JW Marriott The Rosseau Resort & Spa Contact: Leah Leslie, T: 705 765-7028, 866 240-8604 Fax: 705 765-7039 1050 Paignton House Road, Minett, ON, P0B 1G0 ON

Email: leah.leslie@marriott.com, Web: www.jwrosseau.com Description: Year-round indoor-outdoor swimming pool, championship golf course next door;

P, BC, FC, 11

221

3/2/N

TNH 18, PS, GA

outdoor programs include astronomy tours and guided hikes. The resort has a 4 Green Key

YYZ 200 km

rating. Capacities: Reception - 500 Banquet - 400 School - 400 Theatre - 500

White Oaks Resort Contact: Julie Lepp, T: 905 704-5638, 800 263-5766 Fax: 905 704-5616 253 Taylor Road, SS 4, Niagara on the Lake, ON, L0S 1J0 ON

Email: jlepp@whiteoaksresort.com, Web: www.whiteoaksresort.com Description: 4-Diamond, 5-Star resort in the heart of Niagara wine country, featuring award

P, BC, FC, 23

220

2/1/Y

TNH 27, PS, GA

winning LIV Restaurant, world class spa and a cart path to take you directly from the front door to

YYZ 115 km

the first tee at Royal Niagara Golf Course. Capacities: Reception - 750 Banquet - 500 School - 450 Theatre - 650

Rodd Brudenell River Contact: John Johnson, T: 902 629-2310, 800 565-7633 Fax: 902 368-3569 86 Highway 3, Roseneath, PE, C0A 1G0 PE

Email: jjohnson@roddhotelsandresorts.com, Web: www.roddvacations.com Description: Resort destination with 4-Star facilities. The resort is also home to two Atlantic

131

2/1/N

1/1/Y

P, BC, FC,

YYG

TNH 45, PS

53 km

Canada’s golf courses, Brudenell River and Dundarave Golf Course. Capacities: Reception - 250 Banquet - 180 School - 100 Theatre - 250

Rodd Crowbush Golf & Beach Resort Contact: John Johnson, T: 902 629-2310, 800 565-7633 Fax: 902 368-3569 632 Route 350, Lakeside, PE, C0A 1S0 PE

Email: jjohnson@roddhotelsandresorts.com, Web: www.roddvacations.com

P, BC, FC,

Description: Tranquil setting overlooking Prince Edward Island’s panoramic North Shore and

TNH 18, PS, GA

YYG 50 km

wide variety of activities on-site, including the 5-Star and 4-Diamond resort. Capacities: Reception - 200 Banquet - 176 School - 80 Theatre - 200

Rodd Mill River Contact: John Johnson, T: 902 629-2310, 800 565-7633 Fax: 902 368-3569 180 Mill River Resort Road, Route 136, Woodstock, PE, C0B 1V0 PE

Email: jjohnson@roddhotelsandresorts.com, Web: www.roddvacations.com Description: Voted one of Canada’s best golf values, Rodd Mill River is ranked as one of the Top

1/1/N

P, BC, FC,

YYG

TNH 18, PS

116 km

50 golf resorts in Canada. This full service resort is located within Mill River Provincial Park the North Cape Coastal Drive. Capacities: Reception - 200 Banquet - 175 School - 130 Theatre - 200

AIRPORTS :

www.theplanner.ca

PLANNER 27

The

d e s t i n at i o n s

Nbr. Province

Venue

Meeting rooms

Nbr. Suites/ Guest rooms

Distance

Restaurant/ Bar/Room Service

from Varia

Airport (km)

Auberge Godefroy Contact: Sales, T: 819 233-2200, 888 422-1620 Fax: 819 233-2288 17575 boulevard Bécancour, Bécancour, QC, G9H 1A5 Email: ventes@aubergegodefroy.com, Web: www.aubergegodefroy.com

P, BC, FC, 11

1/1/Y

Description: The Auberge Godefroy is a 4-Star hotel with 10 golf courses nearby. A great place

TNH 18, PS, GA

YUL & YQB 150 km

to spend a holiday vacation or searching for accommodations for your corporate events. Capacities: Reception - 400 Banquet - 250 School - 170 Theatre - 300

Chantecler (Le), Centre de congrès et villégiature Contact: Sales, T: 450 229-3555, 888 916-1616 Fax: 450 229-1098 1474 Chemin du Chantecler, Ste-Adèle, QC, J8B 1A2 Email: contact.lechantecler@lechantecler.com, Web: www.lechantecler.com Description: Situated in the nature, guests have access to all the services and the conveniences

179

1/1/Y

125

2/2/Y

which a convention center can offer. No matter the size of your meeting, the hotel offers a

P, BC, FC,

YUL

TNH 9, PS

76 km

flexible arrangement which allows to receive comfortably a board of directors, a working session or a congress. Capacities: Reception - 620 Banquet - 485 School - 284 Theatre - 600

Château Cartier Hôtel, Conférence, Golf & Spa Contact: Guy Beaulieu, T: 819-776-7975, 819-778-0000 1170 Chemin Aylmer, Gatineau, QC, J9H 7L3 Email: guy.beaulieu@chateaucartier.com, Web: www.chateaucartier.com

P, FC,

Description: This is a 4-Star hotel and 18-hole golf complex located along the Outaouais river

TNH 18, PS, GA

YPOW 35 km

and 10 minutes from downtown Ottawa. Practice range and outdoor terrace. Golf package, great tournament atmosphere with tent for 200 people. Capacities: Reception - 800 Banquet - 420 School - 240 Theatre - 720

Château Logue, Golf & Resort Contact: Melanie Gaudreau, T: 819 449-4848, 877 474-4848 Fax: 819 441-1370 12 rue Comeau, Maniwaki, QC, J9E 2R8 Email: melanie.gaudreau@chateaulogue.com, Web: www.chateaulogue.com Description: For business meetings or holidays, situated in a natural environment. 51 rooms &

1/1/Y

239

2/1/Y

suites, 4-Star restaurant & bar, interior swimming pool, spa, sauna, exercise room, massages &

P, FC,

YOW

TNH 9, PS

149 km

golf course, 6 conference rooms for up to 300 people, cocktail in our wine cellar. Free high speed wireless Internet. Capacities: Reception - 300 Banquet - 200 School - 75 Theatre - 300

Château Mont-Saint-Anne Contact: Marie-Andrée Boivin, T: 418 827-1862 ext. 2809, 800 463-4467 Fax: 418 827-5072 500 boulevard du Beaupré, Beau-Pré, QC, G0A 1E0 Email: maboivin@chateaumsa.com, Web: www.chateaumsa.com

Description: This 4-Star, 4-Diamonds destination is only two minutes from the challenging Le

P, FC,

Grand Vallon golf course. More than 36,000 sq. ft. of meeting space available. A modern, 6,840

TNH 36, PS, GA

YQB 60 km

sq. ft. exhibition hall is also available. 4-Green Key certified. Capacities: Reception - 600 Banquet - 600 School - 500 Theatre - 800

LEGEND :

BC = Business Centre, - = Not Available, FC = Fitness Centre, GA = Golf Academy, Y = Yes, N = No, P = Heated indoor pool, PS = Pro Shop, TNH = Total Number of Holes

PLANNER

The

Volume 11, No. 02

d e s t i n at i o n s

Nbr. Province

Venue

Meeting rooms

Nbr. Suites/ Guest rooms

Distance

Restaurant/ Bar/Room Service

from Varia

Airport (km)

Golf | Hébergement | Spa Royal Laurentien Contact: Isabel Ménard, T: 819 326-5454, 877 470-5454 Fax: 819 326-8212 2237, chemin Lac Nantel sud, Saint-Faustin-Lac-Carre, QC, J0T 1J2 Email: isabel@royallaurentien.com, Web: www.royallaurentien.com Description: Golf Course and Chalets 1 to 6 bedrooms ranked 4 stars, reception hall for 250 QC

guests, locker rooms, practice areas, equipment rental, beach, pool, recreation center, tennis,

P, BC, FC, 1

2/1/N

biking, hiking trails, health spa (Nordic baths, massage, beauty treatments) and in winter, ice

TNH 18, PS, GA,

YTM 74 km

skating, snowmobiling, cross country trails, snowshoeing, and outdoor wedding ceremony tent at the beach. New: Residence for corporate group with conference room, indoor pool and spa. Capacities: Reception - 200 Banquet - 240 School - 125 Theatre - 200

Fairmont Le Château Montebello Contact: Nathalie Beauchamp, T: 819 423-3004, 800 441-1414 Fax : 819 423-5106 392 rue Notre Dame, Montebello, QC, J0V 1L0, QC

Email: nathalie.beauchamp@fairmont.com, Web: www.fairmont.com/montebello Description: The world’s largest log castle, is located halfway between Ottawa and Montreal.

211

2/2/Y

405

5/1/Y

P, BC, FC,

YOW

TNH 18, PS

80 km

More than 40 adventures including Canada’s only Land Rover Experience driving school and cross-country skiing. Capacities: Reception - 500 Banquet - 320 School - 250 Theatre - 425

Fairmont Le Manoir Richelieu Contact: Jean-Philippe Moffet, T: 418 665-8959, 800 441-1414 Fax: 418 665-2172 181 rue Richelieu, La Malbaie, QC, G5A 1X7 QC

Email: jean-philippe.moffet@fairmont.com, Web: www.fairmont.fr/fr/richelieu

P, BC, FC,

Description: Traditional hospitality resort welcoming guests for more than half a century. Lots of

TNH 27, PS, GA

YQB 150 km

activities onsite such as Charlevoix Casino, golf and spa. Golf package available. Capacities: Reception - 1050 Banquet - 820 School - 600 Theatre - 1000

Four Points by Sheraton Québec Contact: Mily Ouellet, T: 418 627-4900 ext. 602, 866 627-8008 Fax: 418 627-3658 7900 rue du Marigot, Québec, QC, G1G 6T8, QC

Email: mily.ouellet@fourpointsquebec.com, Web: www.fourpoints.com/quebec Description: Few minutes from Quebec city. International-caliber golf course. Health centre

P, BC, FC, 5

102

1/1/Y

TNH 18, PS, GA

O2, 4-season pool, cold water pond and sauna, free parking, free high-speed Internet access in

YQB 20 km

meeting rooms and guestrooms. Capacities: Reception - 400 Banquet - 280 School - 160 Theatre - 350

Golf Château-Bromont Contact: Martin Ducharme, T: 450 534-1199, 888 (BROMONT) 276-6668 Fax : 450 534-1700 95 rue de Montmorency, Bromont, QC, J2L 2J1, QC

Email: mducharme@chateaubromont.com, Web: www.chateaubromont.com Description: A well-designed golf course in an enchanting setting for all levels of golfers. Located between the mountains and the valley, Golf Bromont offers a front-row seat of a nature-

P, BC, FC, 21

164

2/2/Y

TNH 18, PS, GA

YUL 100 km

sized show for a truly memorable golf experience. Capacities: Reception - 600 Banquet - 400 School - 345 Theatre - 486

AIRPORTS :

www.theplanner.ca

PLANNER 29

The

Nbr. Province

Venue

Meeting rooms

Nbr. Suites/ Guest rooms

Distance

Restaurant/ Bar/Room

from

Varia

Airport

Service

(km)

Hotel & Golf Mont Gabriel Contact: Anne-Marie Roy, T: 450 229-3547, 800 668-5253 Fax: 450 229-7034 1699 chemin du Mont Gabriel, Sainte-Adèle, QC, J8B 1A5, Email: amroy@montgabriel.com, Web: www.montgabriel.com

132

1/1/Y

100

3/2/Y

200

3/1/Y

141

2/2/N

2/1/N

Description: Golf Mont Gabriel is situated at the top of a mountain with a view of the Laurentians

P, BC, FC,

YUL

TNH 18, PS

85 km

and St. Sauveur Valley. Located directly at the door of the hotel with easy access. Capacities: Reception - 400 Banquet - 300 School - 240 Theatre - 350

Hôtel du Lac Carling Contact: M. André Gignac, T: 450 533-9211 ext. 530, 888 522-7546 Fax: 450 533-4495 2255 Route 327 Nord, Grenville-sur-la-Rouge, QC, J0V 1B0, Email: agignac@laccarling.com, Web : www.laccarling.com

Description: Four-season hotel replete with antique charm and located between mountains

P, FC,

YUL

TNH 18

91 km

and lakes. Offers a number of activities for teambuilding, spa services and many racquet sports. Rooms have a panoramic view of the golf course. Capacities: Reception - 600 Banquet - 400 School - 400 Theatre - 400

Estérel suites, Spa & Lac Contact: Katia Navratil, T: 450 228-2571, 888 (ESTEREL) 378-3735 39 boulevard Fridolin-Simard, Estérel, QC, J0T 1E0, Email: knavratil@esterel.com, Web: www.esterel.com

Description: 200 spacious suites with fireplaces, 3 restaurants, 10 meeting rooms, spa Nordic 4

PC, PS,

YUL

TNH 18

95 km

seasons, yacht club, golf, activities 365 days a year. Capacities: Reception - 600 Banquet - 400 School - 375 Theatre - 525

Manoir des Sables Contact: Carole Imbleau, T: 819 847-4747, 888-550-1488 Fax: 819 847-3519 90 avenue des Jardins, Orford, QC, J1X 6M6, Email: cimbleau@hotelsvillegia.com, Web: www.hotelsvillegia.com

Description: All meeting rooms have large windows and a French door opening onto a private

P, BC, FC,

YUL

TNH 27, PS

138 km

terrace. Spectacular views and lots of on-site activities such as golf, kayaking, tennis, volleyball, cross country skiing and more. Capacities: Reception - 300 Banquet - 200 School - 175 Theatre - 260

Elk Ridge Resort Contact: Ryan Danberrg, T: 306 663-4653, 800 510-1824 Fax: 306 663-5800 Box 130, Waskesiu Lake, SK, S0J 2Y0, Email: ryan.danberrg@elkridgeresort.com, Web: www.elkridgeresort.com

Description: Elk Ridge is a four-star, four-season resort located in the natural setting of the boreal

P, BC, FC,

YPA

TNH 27, PS

80 km

forest. It is a great venue for corporate and leisure business. Capacities: Reception - 210 Banquet - 248 School - 96 Theatre - 240 LEGEND :

BC = Business Centre, - = Not Available, FC = Fitness Centre, GA = Golf Academy, Y = Yes, N = No, P = Heated indoor pool, PS = Pro Shop, TNH = Total Number of Holes

AIRPORTS :

And in closing, do you know why golf is a lot like taxes? Because you drive very hard to get to the green, only to find out you’re in the hole.

PLANNER

The

Volume 11, No. 02