THE AUTHORITY ON TOBACCO DISTRIBUTION AND RETAILING
Quarter 1, 2019
21ST HABANOS FESTIVAL
Habanos S.A. celebrates Havana’s 500th Anniversary, and the 20th Anniversary of San Cristóbal de La Habana at the 2019 Habanos Festival.
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{Contents}
TOBACCO PRODUCTS INTERNATIONAL » Q1 2019
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{ EDITORIAL } E. EDWARD “TED” HOYT III Editor ROBERT M. LOCKWOOD Publisher & President { ART & PRODUCTION } MELINDA AYALA Production Coordinator ROXANNE CORDOVA MELENDEZ Accountant { ADVERTISING REPRESENTATIVES }
Robert M. Lockwood tel: + 1-212-391-2060, x109 email: robert@lockwoodpublications.com
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all regions
special sales representative
George E. Lockwood tel: + 1-413-775-0005 fax: + 1-413-775-9010 email: lockwood.george@gmail.com Tobacco Products International Lockwood Trade Journal Co. Inc., 3743 Crescent Street Second Floor Long Island City, New York 11101 U.S.A. Tel: +1 (212) 391-2060
FEATURES
SUBSCRIPTION SERVICES:
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{ HABANOS FESTIVAL 2019 }
EDITORIAL SUBMISSIONS/INQUIRIES:
editor@tobaccoproductsmag.com
DEPARTMENTS Industry News ........................................4 Brand News........................................... 18 Showcase............................................. 20
Roll 4 You .................................. C2 Durfort Holdings ......................... 13
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{ MANUFACTURER SPOTLIGHT }
14 Making History: Marsh Wheeling Stogies Return Several history-rooted U.S. cigar forces have come together to bring the storied Marsh Wheeling Stogies back to market. » BY FRANK SELTZER
AD INDEX
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6 21st Habanos Festival: Celebrating Havana at 500 Invigorated by a 7 percent jump in Habanos sales in 2018, the 21st Festival del Habano honored the historic city from which the Habano takes its name » STAFF REPORT
Tobacco Products INTERNATIONAL
Tobacco Products International
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{Industry News} Vaporized Stores Rebrand as VPZ In a bid to “stand out from the crowd” and position itself for expansion into Europe, the UK’s leading vaping specialist, Vaporized, has rebranded to VPZ, unveiling a new look for its stores.
“We will continue to offer our sup-
port and incredible range of products to customers across the UK,” said the company in statement. “However, we also have huge plans for growth and VPZ is a brand that can carry off our ambitious international expansion
New Habanos Terrace Debuts in Hotel Blu Plaza, Larnaca, Cyprus
vision. The name is transferable outside the UK and is easily recognizable anywhere in the world.”
The Phoenicia Company T.A.A Cyprus, exclusive distributor of Habanos S.A. for the Middle East and Africa, together with its sub-distributor Phoenicia Fereos, has opened a new Habanos Terrace. The lounge is located inside the Hotel Blu Plaza, a luxurious hotel located in the center of the city of Larnaca, Cyprus.
This special space, designed for the enjoyment of a good Habano, has been
appointed with elegant decor featuring typical Cuban style. A walk-in humidor is stocked with a wide representation of brands and vitolas most appreciated by Habano followers, kept under precise climatic control design expressly for the preservation of cigars.
The new VPZ store on Front Street, Chester-LeStreet, U.K. opened in January.
Two Cigar House Fortuna Shops in Kiev Earn Habanos Specialist Shops Status
company founded in 2012, the rebrand-
The chain of stores Cigar House Fortuna has unveiled two new Habanos special-
categories such as CBD ranges, new
ist shops in Kiev, Ukraine. Both locations were founded in 2003, feature elegant
nicotine products, and other emerging
designs, and are staffed by highly knowledgeable experts with a mastery of Habanos
sectors that fit with its brand, but do
products. One of the shops is located at 10 Basseinaya St. (below left) and covers
not necessarily fit with a vaping-only
According to the family-owned ing will allow it to add other product
about 50m . The other location is at 33/35, Vladimirskaya St. (below right), and cover
name such as Vaporized. Currently,
about 100m2 of retail spacer. Both locations feature 12 m2 walk-in humidors, and
the company operates over 120 stores
have since their inception sold a wide range of Habanos’s main brands and vitolas.
throughout the UK, where it is opening
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one store a week on pace to tripling it store base to 300 locations by 2021.
The company’s first expansion
market could be Spain, where the firm is already testing its products in conjunction with retailers.
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Karelia Tobacco Inks Deal to Distribute Villiger Sohne Products in Greece kalamata , greece —Karelia
Tobacco Company, Greece’s largest manufacturer and
In Memoriam
Simon Chase, 74
Simon Chase, the former Marketing
distributor of quality tobacco products, has announced a strategic partnership with
Director of London-based cigar
Villiger Sohne AG, a leading manufacturer of premium
importer Hunters & Frankau Limited
cigars based in Switzerland, to exclusively distribute an
and a world renowned expert on
assortment of Villiger brands in Greece. The new ven-
Cuban cigars, passed away March 11,
ture enhances further the close co-operation between
2019, at age 74 following a long illness.
the two companies, which started when Villiger was
chosen as the promotional agent for the Karelia brands in the French market. The
ing agency veteran and novice cigar
deal became effective as January 1st, 2019.
smoker when he joined Hunters &
Karelia Tobacco’s Commercial Director for Greece, John Labidis, said, “Villiger
Frankau in 1977 as its first marketing
is one of the world’s most highly regarded manufacturers of premium cigars.
expert; at the time the firm was one
Together, our companies comprise two of the world’s largest and oldest tobacco
of four importers of Cuban cigars.
manufacturers with a rich and longstanding history in the tobacco industry, both
He went on to serve in this role for
having been established in 1888. We have always shared the same values and
35 years, and today the company is
passion for our business activities, always focusing on delivering unparalleled qual-
the U.K.’s leading independent cigar
ity products to our consumers. We look forward to working with the Villiger team
importer and exclusive U.K. distributor
to write the next chapter of our cooperation together.”
for all Havana cigars. Chase retired
from the firm in 2009, but continued
Gert Kamphuis, Senior V.P. Export of Villiger Sohne, added, “Karelia enjoys a
Chase was a 30-year advertis-
unique position in our industry as a company that has delivered exceptional finan-
to serve on the board of directors and
cial performance over the past decade, consistently demonstrating its ability to
hosted the annual charity auction at the
capitalize on opportunities for growth—both in Greece and in more than 65 inter-
annual Festival del Habano in Cuba.
national markets—with its portfolio of outstanding brands. Backed by the compa-
ny’s strong and effective distribution network, and its excellent reputation in the
tribution to the company and the fine
Greek market, we look forward to benefiting from Karelia’s extensive resources to
cigar industry was without equal,”
spread the Villiger experience to a larger audience.”
said the company in a statement. “Our
“[Simon’s] dedication and con-
thoughts and prayers are with Simon’s
Cubacigar Benelux takes Dutch Government to Court Over New Tobacco Packaging Laws overijse , netherlands —Cubacigar
family and his many friends around the world at this very difficult time.”
Benelux NV, the 100 percent subsidiary of
Habanos S.A. and the sole importer and distributor of all Cuban cigar brands for the Benelux countries, is suing the Dutch government, challenging packaging requirements that come into effect July 1 that the company says will render many Habanos products unsalable and others too costly to repackage to comply.
The latest packaging requirements are intended to prevent smoking among
young people, but according to Yuri Dijkstra, co-owner of the Casa del Habano in Almere, Netherlands, only adult enthusiasts are interested in exclusive Habanos products. The new laws ban embossing or glossy materials, and would require cigars to be repackaged from their original boxes. Special or limited edition of products are also banned. The Dutch market is too small for Habanos to create separate packaging, says Cubacigar. Yet, the relatively small Benelux is an important market for Cuba, fifth place in the world in terms of consumption of Cuban long fillers after Spain, France, Great Britain, and Switzerland.
Tobacco Products International
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PHOTOS COURTESY HABANOS S.A.
{ Habanos Festival 2019}
21st Habanos Festival:
Celebrating Havana at 500
Invigorated by a 7 percent jump in Habanos sales in 2018, the 21st Festival del Habano honored the historic city from which the Habano takes its name » STAFF REPORT
E
symbol of tradition and exclusivity—is closely tied to the city, from which it takes its name. This close association extends all over the Cuban capital, with the footprint of the Habano felt in several conspicuous places around the city, so it was only fitting that Habanos S.A. would pay special tribute to Havana’s impressive five-century achievement by dedicating the festival’s welcome evening event to the city, while the San Cristóbal de La Habana brand—which is celebrating it
ach year, the Cuban capital of
other activities, seeks to open the world
own 20th anniversary since it debuted
Havana hosts the Habanos
of the Habano to guests who want to
with vitolas named after the city’s major
Festival, a week-long series of
experience first-hand every aspect of
Spanish-built fortresses—was the fea-
“the best tobacco in the world.”
tured cigar. The opening event took place
activities dedicated to “the knowledge and enjoyment of Habanos.” It is the
At this year’s 21st annual festi-
in the Antiguo Almacén de la Madera y
biggest international event drawing lov-
val—which was held February 18–22
el Tabaco in the city’s port, marked by a
ers of Cuban cigars from all corners of
and drew as many as 2,200 attend-
variety of performances from renowned
the world. A wide variety of events,
ees from 70 countries—the city itself
artists that enlivened the night.
such as the three gala evenings featur-
played a key theme: Havana is cel-
To commemorate the 500th anni-
ing renowned groups and musicians,
ebrating its 50 0th anniversar y this
versary of the city’s founding in 1519,
good food, and a broad spectrum of
year, and the history of the Habano—a
Habanos announced the release of the
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San Cristóbal de La Habana 1519,
market share, estimated at around
market in the countries it operates in,
a 57 ring gauge by 170 mm long lim-
70 percent in volume in the markets
officials stressed.
ited edition Habano. The vitola is a dou-
where we sell our brands,’ and esti-
Ranked by country, the five most
ble robusto bearing a factory name of
mated at about 80 percent by value.
important markets for Habanos, S.A. in
“Roque” and is only available in 500
The company says that a total of 450
terms of sales volume have been Spain,
specially designed humidors each con-
million premium cigars were sold
China, France, Germany, and Cuba. By
taining 100 cigars. The humidors were
worldwide last year.
region, Europe remains the primary mar-
designed and handcrafted by Cuban art-
Jointly-owned owned by the Cuban
ket for Habanos, with 53 percent of sales
ists from DECUBA Arte en Madera, uti-
government and Britain’s Imperial
by volume, followed by the Americas (18
lizing Cuban cedar and special Ocume
Brands, bearing responsibilit y for
percent), Asia Pacific (15 percent), and
plywood, and gold-plated reinforced
marketing and sales of Cuban cigars,
Africa and the Middle East (14 percent).
hinges and bolts.
Habanos, S.A. continues to maintain its
Leopoldo Cintra González, Comm-
leadership position in the premium cigar
ercial Vice President for Habanos S.A.,
H a b an o s als o ann o un c e d the San Cris tóbal de La Habana 20 Aniversario (52 ring gauge by 162 mm long), a production exclusive to the network of La Casa del Habano stores. The
Havana and the Habano
The Museo del Tabaco (Tobacco Museum) in the historic center of Old
cigars come in a custom dark-stained
Havana is an institution in constant motion. It not only captures the history of
treasure chest-styled box with domed
this product with its Protected Designation of Origin, here visitors can also find
lid and contrasting light wood accents.
everything related to the ritual enjoyed by good Habanos smokers.
During the International Seminar,
A nother represent ati on of
the festival also dedicated a master lec-
Habanos in Havana, is the San
ture to the city’s anniversary and its
Cristóbal de La Habana brand.
connection to the Habano, given by Dr.
Its vitola, Prado, owes its name to
Eusebio Leal Spengler, Historian of the
an emblematic avenue in the city—
city of Havana.
the boulevard that best preserves and recounts the history and splen-
Continued Global Growth for Habanos
dor of the architecture of the Cuban
Habanos, S.A., which exclusively mar-
capital. The Paseo del Prado is
kets 27 different brands of handmade,
home to well-known buildings, and
longfiller Habanos, kicked off the festival
among the highlights are the Gran
with a press conference led by Ernesto
Teatro de La Habana, inaugurated in
Gonzalez, Operational Marketing
1838, and Havana’s Capitol, built in
Manager, and Alejandro Fernandez
1929, and regarded as one of the six
Blanco, Deputy Manager, who jointly
most important palaces in the world.
announced that sales for 2018 grew by
7 percent compared to 2017, declaring
to the Habano are the emblematic
that the company registered a turnover
tobacco factories, where Cuban
of US$537 million last year.
cigar rollers make each Habano
totalmente a mano con tripa larga
“2 018 h as b e e n , o n c e a g ain ,
Other symbols directly related > An exclusive production of 500 humidors of San Cristóbal de La Habana 1519 (57 ring gauge x 170 mm length), specially designed to commemorate the city’s anniversary, was announced.
a successful year for the Habano,”
(totally handmade with long filler) in the most traditional way: the Real
reiterated Inocente Núñez and Luis
Fábrica de Tabacos Partagás, located in central Havana, is one of the
Sánchez-Harguindey Pardo de Vera,
oldest and most popular tobacco factories in the city. The Fábrica de Tabaco
C o - P residents of H ab anos, S . A .,
Torcido El Laguito is known as one of the most exclusive and most reserved
“because sales have continued grow-
factories for visitors. Lastly, the Real Fábrica de Tabaco Torcido La
ing in different markets, both in terms
Corona is famous for being one of the most unique and prominent buildings
of volume and value, while at the
in Cuba, thanks to its frame of iron and steel.
same time we have maintained our Tobacco Products International
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{Habanos Festival 2019}
Left: San Cristóbal de La Habana 1519, rolled with the brand’s signature soft-tomild taste, measures 57 ring gauge by 170mm long, and is presented in a special series of 500 humidors, each containing 100 cigars. Above: The Hoyo de Monterrey Gran Reserva Double Coronas Cosecha 2013. Below: At the 20th Festival in 2018, guests had the opportunity to visit plantations of the San Juan y Martinez municipality, including Rolando Pujol’s. This year, tours visited the Vuelta Abajo region in Pinar del Río.
and José María López Inchaurbe, Vice
its to the factories responsible for produc-
welcome evening, held in the Antiguo
President of Business Development,
ing this year’s biggest launches.
Almacén de la Madera y el Tabaco at
stated that “the great quality and exclu-
the Havana port, in particular which
sivity of the product, together with its
evenings of live music from renowned
unique origin, have transformed the
international artists, the finest food
An evening dedicated to the newly
Habano into a premium product which
available in Cuba, Habanos tastings, and
unveiled Hoyo de Monterrey Gran
is finding success all over the world.”
a wide range of libations from different
Reserva Double Coronas Cosecha
corners of the world.
2013 was held at the El L aguito
Celebrating Habanos, Old and New
Other highlights included three
truly kicked off the week’s festivities.
The opening of the 2019 Trade Fair
Reception Hall on Wednesday, Feb.
Attendees at the 21st Habanos Festival
marked the official start of the Festival
20th, with a cocktail dinner for 800
enjoyed a comprehensive five-day pro-
on Monday, 18th February. The Trade
guests. Habanos alternates between
gram full of activities designed to explore
Fair is the center of business network-
releasing a Reserva and a Gran Reserva
the origin, production, and various other
ing for professionals in the tobacco
(at least in recent years), selecting a
aspects of the Habanos culture. As in
industry worldwide, featuring exhibi-
single existing vitola from a single major
years past, the week was entirely devoted
tors from other luxury goods manufac-
brand, but rolling the cigar with high-
to the knowledge and enjoyment of
turers, as well as craftspeople, artists,
est grade tobaccos sourced entirely
Habanos and other exclusive products.
and manufacturers of smoking acces-
from Vuelta Abajo that have been aged
The Festival included tours of plantations
sories and gourmet products. This year
extra long—at least five years for Gran
in Vuelta Abajo in the Pinar del Río region,
there were 78 stands, with as many as
Reservas, and three years for Reservas.
considered to be the best land in the
227 exhibiting staffer from over a dozen
The release name includes the year of
world for growing tobacco, as well as vis-
countries represented. But it was the
the tobacco’s harvest (cosecha), and
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2019 Habanos Edición Limitadas
> At left, from top to bottom: The Edición Limitadas announced for 2019 all feature non-traditional, high-end lacquered packaging exclusive to these releases that are a significant departure from each brand’s regular presentation. They include: > Montecristo Supremos (55 x 130mm Robusto), factory name Montesco, in yellow-lacquered hinge-lid boxes of 25 cigars; > Allones No. 2 de Ramón Allones (52 x 140mm Robusto Extra), factory name Campana, in green-lacquered hinge-lid boxes of 10 cigars; > Quai D’Orsay Senadores (48 x 157mm Grand Corona), factory name Hermosos No. 2, in metallic bronze-lacquered slide-top boxes of 25.
the cigars feature both the brand’s stan-
In contrast, the Edición Limitadas
Montecristo Supremos (a 55 ring
dard band, as well as a second black-
are special vitolas that are not available
gauge by 130mm Robusto in 25-count
and-gold band bearing the initials GR
in a brand’s regular production portfo-
boxes ); Allones No. 2 de Ramón
for Grand Reserva ). Regardless of
lio, utilizing the highest grades of capa,
Allones ( a 52 x 14 0mm Robusto
brand, all Reservas and Gran Reservas
tripa, and capote (wrapper, filler, and
Extra in 10 -count boxes); and Quai
are presented in special gold-embossed
binder) that have been aged at least
D’Orsay Senadores (a 48 x 157mm
black lacquer quadrant-hinge boxes.
two years. Production of these releases
Grand Corona in 25-count boxes). All
This latest Gran Reserva turns to
is extremely limited. As is custom-
cigars double-banded with a secondary
the already iconic Hoyo de Monterrey
ary, Habanos S.A. announced three
Edición Limitada 2019 band.
Double Coronas vitola (49 ring gauge
Edición Limitadas this year, and for
by 194mm long), and is the first-ever
the first time introduced unique, high-
retail stores will be the exclusive sales
Gran Reserva for brand. They will be an
end boxes for each offering, differing
agents of the San Cristóbal de La
exclusive production of 5,000 numbered
significantly from each brand’s stan-
Habana 20 Aniversario, both the LCDH
boxes of 15 cigars.
dard presentation. For 2019, there is:
stores as well as the more numerous
While La Casa del Habano (LCDH)
Tobacco Products International
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{Habanos Festival 2019}
2019 La Casa del Habano & Habanos Specialists Exclusives
Above: Cohiba Novedosos LCDH Edition (50 ring gauge by 156mm long). Below: San Cristóbal de La Habana 20 Aniversario (52 ring gauge by 162 mm long).
Habanos Specialists (HS) will carry the
first Cohiba release exclusive to these
deluxe black lacquered box featuring a
upcoming Cohiba Novedosos, a 50 ring
dual retail channels, and will be double
stylized, deeply embossed interpretation
gauge by 156mm long parejo that joins
banded with the customary gold LCDH/
of the Cohiba graphic dot pattern.
the Cohiba catalogue as a permanent,
HS secondary band. The cigars will be
The 2019 Colec c ión Habanos
but limited distribution, vitola. It is the
presented in an exclusive 25-count
release is Trinidad Casilda, a 52 ring gauge by 185mm long parejo. It is the latest in Colección Habanos series which are presented in cedar cabinets of 20 cigars that resemble books. Only 2,000 boxes will be released.
In addition to the numerous special
and limited releases, Habanos S.A. also debuted several new regular production cigars which will be distributed to all authorized Habanos channels.
Celebrated at the closing gala
in honor of the 50th anniversary of its Above, right: The 2019 Colección Habanos release is Trinidad Casilda, the latest edition in this series of limited, numbered boxes themed to resemble books. Above, left: The Short de Punch is a short, large ring gauge regular production addition to the Punch marca, sold in 10-count boxes. TPI 10
founding in 1969, the Trinidad brand will see three new regular production
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vitolas added this year. The first two are newcomers in the regular portfolio: Esmeralda (53 ring gauge by 145mm long “Dinoras”), named after one of the best-known streets in the city of Trinidad, and Media Luna (50 ring gauge by 115mm long “Marianas”), named after the architecturally significant Media Luna Hotel. The third—Topes (a 56 ring gauge by 125 mm long robusto gordo) was originally presented as the well-received Trinidad Topes Edición Limitada 2016, the first-ever 56 ring gauge in the Trinidad line, now returning as a regular production cigar. Like all Trinidads, all three cigars
Trinidad Builds Momentum
will have a pigtail cap, fall in the medium to medium-full range strength wise, and
Founded in 1969, the Trinidad brand for many years was only used as a gift from
are presented in classic varnished Semi Boite Nature (SBN) 12-count boxes.
the State of Cuba for high-ranking foreign dignitaries. Only since 1998 has the
New for Punch is a large ring gauge
brand been available to consumers worldwide, but in limited quantities, and only
addition, Short de Punch (50 ring gauge
in the Fundadores (40 ring gauge by 192mm Laguito Especial) vitola. Since then.
by 120mm), presented in Semi Boîte
it has continued to captivate demanding enthusiasts of the Habanos.
Nature boxes of 10 cigars.
The name of the brand is a tribute to the town of Santa Trinidad (Holy Trinity),
whose origin dates back to the 16th century on the island nation’s south coast,
Events to Teach, Entertain, Delight
which was declared a World Heritage site by UNESCO.
A favorite feature of every Habano
Festival is the opportunity for attendees
expanded its vitola range back in 2003 with the release of Reyes (40 x
and guests to try their hand at rolling a
110mm), Coloniales (44 x 123mm), and Robusto Extra (50 x 156mm, discon-
Habano on their own. This year, fearless
tinued in 2012) and introduced a much more modern image, reflecting the
delegates gathered around veteran cigar
brand’s “extraordinary” quality. Then in 2014, the Vigia vitola (54 ring gauge by
roller Miguel Barzaga and employees
110 mm long) was added to the range.
from the El Laguito, La Corona, and H.
Upmann factories to hand-roll a parejo
the range to seven vitolas total: Esmeralda (53 x 145mm), Media Luna (50 x
con apéndice (a straight-sided cigar
115mm) and Topes (56 x 125mm).
Still considered a young brand compared to other Habanos, Trinidad
For 2019, the addition of three new regular production vitolas will expand
with a twisted tip) from the Trinidad brand. Step by step, Barzaga showed
the Cohibas are rolled, and in La Corona.
fruits and aged silver rum, while the
an audience of “enthusiastic appren-
During the tours, visitors witnessed the
Habanos 500 cocktail came up with a
tices” how to carry through the entire
entire process of making the world’s top
complex fusion of Havana Club 7 Years
process of hand-rolling a Cuban cigar,
premium cigars.
that yielded coffee and tropical notes.
beginning with the stripping of the
leaves for the initial blend all the way to
sion was led by José Rafa Malem, pres-
companies made special presenta-
bunching and applying the wrapper.
ident of Cuba’s Bartender Association;
tions pairing Habanos with a variety of
Havana, which officially turns 500
Victor Aguilera, an expert from Casas
libations. Havana Club International,
years old later this year, is home to the
del Habano; and Orlando Blanco Blanco,
pair two different Rioja wines with
most important cigar factories in the
world Habanosommelier champion.
several Habanos; Cuba Ron paired
world where some of the finest premium
The featured cigar was an H. Upmann
Isla del Tesoro extra aged rum with
cigars are rolled by hand. This year, par-
Magnum 50 (50 ring gauge by 160mm
the Partagas Maduro No. 1; Bodegas
ticipants had the opportunity to tour two
long). The opening cocktail was the
Torres presented its Salmos 2015 and
iconic cigar factories: El Laguito, where
Habanos Tropical, a blend of tropical
Purgatori 2014 wines, two exquisite
A cocktail and Habano tasting ses-
In a separate session, three spirit
Tobacco Products International
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Trinidad 50 Aniversario (59 ring gauge by 155 mm long) is the first figurado ever released in the Trinidad line. It features a special commemorative anniversary band and a first-ever foot band. The cigar is only available in 100 numbered humidors each containing 50 cigars, inspired by the emblematic, avant-garde Habana Libre Hotel, birthplace of the Trinidad brand. Humidor number one was sold at the festival’s Gala Night auction to Manu Harit from the United Kingdom (at right), for 300,000 euros. Six other one-of-kind humidors were also auctioned, raising a total of 1.5 million euros.
red wines that paired perfectly with the
brands, followed by a blindfolded tast-
Business category; and Cuba’s Justo
Montecristo Double Edmund.
ing session of robusto Habanos that
Emilio Luis Rodriquez, was the winner in
The preliminary round of the second
stretched out for 40 minutes and cut-
the Production category.
edition of the Habanos World Challenge
and-light shows and a pairing proposal.
kicked off at the start of the festival with
The challenge came to a close in a
most anticipated moments got under
the participation of five couples that
duel of knowledge between two finalist
way: the auction of handcrafted humi-
won classifier rounds in their respec-
teams: “Criollitas de La Habana,” made
dors, an event that has sold over a
tive countries. The teams hailed from
up of Mayli Mostaza and Daylin López de
hundred cigar cabinets worth over $15
Italy, Lebanon, Cyprus, the United Arab
Cuba, and “La Excepción,” consisting of
million since 1999, with all proceeds ben-
Emirates, and Cuba. Tasks included a
Italian participants Aurelio Tufano y Giulio
efiting the Cuban Public Health System.
30-minute theoretical exam in a bid to
Amaturo, which ultimately garnered
This year, seven humidors from Habano
identify several exclusive vitolas and
more points from the panel of judges to
brands San Cristobal de La Habana, H.
win the challenge.
Upmann, Hoyo de Monterrey, Romeo y
New this year was the addition of the Habanos World smart phone app, created to provide attendees a more “interactive” festival experience, including live notifications of events as they happened, the full program, streaming news, images of Habanos products, details on exclusive launches, full brand and much more.
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Shortly before midnight, one of the
The closing Gala Evening, held on
Julieta, Montecristo, Trinidad, and Cohiba
Friday, February 22nd at the Pabexpo
went under the gavel, generating a grand
Fairgrounds, brought together 1,200
total of more than 1.5 million euros.
guests and served as the grand finale
The Festival wrapped up with a
to the festival and was dedicated to
concert headlined by Puerto Rican
the Trinidad brand’s 50th anniversary.
salsa singer Gilberto Santa Rosa, who
The Habanos Man of the Year
shared the limelight with such person-
Awards were held during the evening.
alities as Mexico’s Grammy Award win-
Zoe Nocedo, director of the Museum
ner Armando Manzanero; renowned
del Tabaco in Havana, received the prize
American of film and television music
in the Communication category; Gabriel
composer Charles Fox, and Cuban music
Estrada, owner of Cohiba Atmosphere
artists Haila Mompié, Adrián Berazaín,
in Buenos Aires, was awarded in the
and Waldo Mendoza.
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{ Manufacturer Spotlight} > Established in Wheeling, Virginia, U.S.A. in 1840 and relocated to Frankford, Indiana in 2001, production of Marsh Wheeling Stogies has now been restarted in the Dominican Republic, utilizing the same machinery that’s been in place for decades.
tysburg and during the U.S. Civil War, Francis Xavier Smith opened a factory in nearby Irishtown to supply soldiers with cigars, using Pennsylvania tobacco since the south controlled all the Virginia tobacco. By 1887, Smith moved to bigger quarters in McSherrystown and B.P also opened his factory there. The Toppers and Smiths became very friendly and in the mid 1960s, with the U.S embargo against Cuban cutting off access Cuban tobacco, the Toppers switched from producing hand made long-fill “clear Havana” cigars utilizing 100 percent Cuban tobacco, to a short fill machine-made product. To do that, they moved their factory two blocks to Smith’s factory.
Today Craig Smith, the fifth gen-
eration running F.X. Smith’s Sons in McSherrystown, continues to make Topper cigars and helps Chris with distribution. Both men love the history of their products, but both knew there was one cigar that was an icon. It was the Marsh Wheeling Stogie. Founded in
Making History:
1840 by Mifflin Marsh, Marsh Wheeling
Marsh Wheeling Stogies Return
initially made cigars that were affordable for the average person. The company was located in Wheeling, which at that time was in Virginia—West Virginia didn’t split away as a separate state until the Civil War. Marsh made cigars that sold for less than a penny a piece.
Several history-rooted U.S. cigar forces have come together to bring the storied Marsh Wheeling Stogies back to market. » BY FRANK SELTZER
F
Marsh also was the first marketer in the cigar business, handing out free samples to Conestoga wagon drivers
or Chris Topper, family and history
that began in 1896 when B.P. Topper
on the National Road—which ran from
are everything. As the owner of
started his own line of cigars out of
Baltimore to Wheeling, connecting the
one of the oldest cigar companies
McSherrystown,
Top-
east coast with the Ohio River—and to
in the United States, Topper Cigars,
per had moved up to McSherrystown
captains of the river boats that dotted
Chris is working to ensure a part of
two years earlier from Maryland so he
the Ohio River. He then sold the rest to
America’s history continues.
could apprentice in a cigar factory be-
passengers of the boats and wagons.
Chris is the fourth generation of
fore opening his own place. McSher-
Toppers to run the cigar company
rystown is just a few miles from Get-
ing Suspension Bridge was complet-
TPI 14
Pennsylvania.
In the following year, the Wheel-
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ed across the Ohio River. As a result, Wheeling’s business really took off and, as did Marsh’s. In 1848, Marsh developed what became the icon, the Stogie. At the time, the cheapest cigars were Boston Cheroots selling for $3.50 to $4.00 per thoU.S.A.nd. They
During the U.S. Civil War, Mifflin Marsh gave each soldier fighting for the Union—which was why this part of Virginia broke off into West Virginia—a bunch of the Stogies to take with him. Marsh considered it a shrewd marketing tactic, spreading the word about his cigars to the other troops.
also were made out of scraps. Mifflin came up with an affordable long filler cigar named in honor of the Conestoga
the Union—which was why this part of
shooter Annie Oakley; U.S. Secretary of
wagons that traveled through Wheeling
Virginia broke off into West Virginia—a
the Treasury Andrew Mellon; showman
taking pioneers and settlers out into
bunch of the Stogies to take with him.
and Barnum & Bailey Circus. founder P.T.
the west. The Marsh Wheeling Stogie
(Again, he considered it a shrewd mar-
Barnum; soldier, politician, and a leader
was the result, measuring 7 inches with
keting tactic, spreading the word about
of the Texas Revolution, Sam Houston;
a 34-ring gauge. (And yes, the use of
his cigars to the other troops.) F.X.
author Mark Twain; and later even actor
the word stogie today to mean a cigar,
Smith simply made the cigars for the
John Wayne.
comes from the Marsh Wheeling Sto-
troops but the Stogie ended up being
The biggest smoker, though, was
gie.) Marsh also came up with the slo-
everywhere. According to the lore of
President Ulysses S. Grant who was said
gan “longer enjoyment” because of the
Marsh Wheeling, many famous celebri-
to smoke up to 20 a day. Even Rudyard
Stogie’s length.
ties of the day were known to occasion-
Kipling mentioned the Wheeling Stogie by
During the U.S. Civil War, Mifflin
ally smoke Marsh’s Stogie, including
name in Captains Courageous, though not
Marsh gave each soldier fighting for
U.S. President Abraham Lincoln; sharp
in a favorable way. A historic cigar indeed.
> The historic Marsh Wheeling factory on Market Street in Wheeling, West Virginia, U.S.A. circa 1921, when production was still entirely by hand.
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Stogie Sign, Thomas James Caldwell, CC BY-SA 2.0
{Manufacturer Spotlight}
> Above left: The iconic neon sign still sits atop the historic shuttered M. Marsh factory in Wheeling, W.V. Above right: A 1920’s-era Marsh Wheeling window sign.
Marsh
Wheeling
continued
pro-
National to close its own doors in 2015.
duction in West Virginia, but in 1930 it
Enter Craig and Chris. They knew the
take issue with relaunching the original
changed from long fill to mixed fill and
rich history of Marsh Wheeling and be-
Marsh Wheeling Stogie blends—they
from hand rolled to machine made, all
gan efforts to reclaim the famous brand.
were grandfathered and not subject to
in an effort to keep prices low. But the
The negotiations between Craig, Chris,
new product applications for permission
company was making 200,000 Stogies a
and their partners with National Cigar
to market—the bigger problem was de-
day. At its peak in the 1940s, the huge
Corp. took a bit of time, but eventually
signing new packaging for all of the prod-
Wheeling factory employed 600 people
the group succeeded in acquiring the
ucts to accommodate new health warn-
with newer machines that upped the total
manufacturing and distribution rights to
ing labels, which includes equal rotation
to over 250,000 per day. While cigarettes
the historic cigar.
of six different messages throughout a
were making inroads after World War II,
The first task was disassembling all
calendar year. Manufacturers who fail to
Marsh Wheeling continued to grow as ci-
of the machines in Indiana and moving
comply with the regulations would face
gar consumption in the U.S.A. hit its peak
them to their new home—in Santiago,
major fines from the FDA.
in 1964 with 9 billion cigars sold.
Dominican Republic. This was not a
In 1988 Marsh Wheeling was sold
simple process, considering the age of
es ready, Topper and Smith—like the
to National Cigar in Frankfort, Indiana,
the equipment was well over 70 years.
entire rest of the U.S. cigar industry—
with production remaining in place. But
Smith, however, was used to dealing
had to also redesign the packaging for
by 2001, National Cigar shareholders
with vintage cigar machines and even-
all of their existing brands, which for
had decided that quirky injury laws in
tually got them together. With Smith
a rather small operation is daunting to
West Virginia posed too great of a lia-
running the Dominican production, as
say the least. Although the deadline for
bility, and the company transfered pro-
well as distribution from F.X. Smith’s
complying with the new FDA packag-
duction to National’s Indiana factory,
McSherrystown, Pennsylvania facility,
ing regulations was delayed merely a
shuttering the historic Wheeling, W.V.
and Topper working sales from Meriden,
month before its August 2018 effective
facility. Meanwhile, increasingly bur-
Connecticut, the partners had hoped to
date, by then manufacturers had already
densome government regulations, par-
reintroduce the Marsh Wheeling Stogie
been preparing for over two years, so
ticularly those by the U.S. Food & Drug
in 2017, but old machines are finicky, and
the late reprieve was of little relief as all
Administration (FDA), ultimately forced
then there was the FDA.
of the work had already been done.
TPI 16
Topper says while the agency did not
Besides getting the new Marsh box-
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In January 2018, Topper hired anoth-
er family cigar guy, Tony Suraci, whose family started making cigars in the early 1900s with Parodi and later Avanti. The Suraci family provided little dry cured cigars initially for Italian immigrants, but soon their business grew. The Suracis
The relaunched Marsh Wheeling Stogie was unveiled last year at the 2018 International Premium Cigar & Pipe Retailers Association (IPCPR) Trade Show in Las Vegas, and then at InterTabac 2018 in Dortmund. Two varieties are offered: natural or dark U.S. broadleaf wrapper.
sold the company in 2015 to the Italian cigar maker Toscano, but Tony Suraci, the grandson of the founder who had
there is a tremendous amount of his-
gie was unveiled last year at the 2018 In-
worked as sales and marketing director
tory in the brands and people who are
ternational Premium Cigar & Pipe Retail-
for his family, was looking for a new ven-
representing the brands. It is a unique
ers Association (IPCPR) Trade Show in
ture. Topper says Suraci will be focusing
opportunity and a huge potential. Cer-
Las Vegas, and then at InterTabac 2018
exclusively on the Marsh Stogie.
tainly a piece of history—no way to
in Dortmund. Two varieties are offered:
deny that,” Topper says proudly.
natural or dark U.S. broadleaf wrapper,
recently, I had no idea who these guys
in either 50-count Cuban dress boxes or
were, but he knows all the guys and the
because of federal regulators in Wash-
five-count carton packs.
product; it is similar to what he was do-
ington, D.C. “FDA threatens it all, and
ing before and he knows the market.”
have no doubt, FDA wants us out of
Marsh Wheeling Stogie to his own lines
“When I went to Wheeling with Tony
But Topper adds it could all go away
Topper believes the addition of the
Topper also likes the fact that three
business. Just because I have all these
will help grow both brands, which his-
families—each with their own long ped-
brands that are grandfathered, we get
torically have enjoyed different regional
igree in cigars—are all working togeth-
a little pass on the first go-through, but
popularity in the U.S. “They are both
er. “There are very few people to have a
it is just a pass on the first round. The
unique cigars,” he says, “and with their
brand from 1840. Also we are distribut-
more information, there will be more
histories they should do well.”
ing Craig’s brands from 1863, my own
compliance and this is the tip of the ice-
brands dating from 1896, and then to
berg for the FDA. They won’t go away.”
Topper Cigar Co., Inc., Meriden, Conn.,
bring in Tony whose family was a ‘new-
But he is optimistic.
Tel: (860) 620-0732, Email: info@topper-
bie’ getting into it in the early 1900s,
cigars.com, Web: toppercigars.com.
The relaunched Marsh Wheeling Sto-
TPI
> Left: Authentic Connecticut broadleaf tobacco hanging in a curring barn. Right: A worker preparing wrapper leaves at the former National Cigar factory.
Tobacco Products International
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{Brand News} VegaFina Year of the Pig Released to Celebrate 2019 Chinese Zodiac Last year, Tabacalera S.A. released its first special edition VegaFina cigar celebrating the Chinese zodiac calendar with the VegaFina Year of the Dog, and for 2019 the company continues this new tradition with the debut of the VegaFina Year of the Pig, a new size in this series. The
presented in 16-count red lacquer boxes
JTI Romania Rolls Out Logic Compact
with gold accents. The smooth but complex
JTI Romania has become the first
blend is the same as last year’s Year of the
major tobacco company to enter the
Dog, featuring Dominican and Nicaraguan
e-cigarette segment in Romania’s
filler, a Nicaraguan binder, and a Habana 2000
reduced risk product category with
Nicaraguan wrapper, delivering a medium- to
the launch of Logic Compact e-ciga-
full-bodied cigar. This special edition is being
rette. The move has differentiated the
released worldwide in limited quantities.
company from its competitors in the
Tabacalera SL.U., Madrid, Spain, Tel: +34 91 360 9000.
market, which have instead focused
double-banded Titán vitola measures 56 x 140mm and features a pigtail cap; they are
on heat-not-burn technology. Logic
Villiger White Mini Offers Smoother Taste
Compact has been launched online and in retail stores in Bucharest.
Villiger White Mini is the latest addition to join the ranks of the Villiger Minis
range of bestselling cigarillos. It offers “unadulterated, real tobacco pleasure,”
launched in UK with excellent con-
according to the manufacturer. Smoother than the Villiger Black Mini, it is partic-
sumer feedback. Romania is now the
ularly suitable for novices and those
second country to continue the inter-
who enjoy mild flavors.
national roll-out,” stated Mark Rock,
General Manager of JTI Romania,
“One reason for the ongoing suc-
“Logic Compact was recently
cess of the Villiger Minis is the excel-
Moldova and Bulgaria.
lent product quality and the extensive
taste pallet which offers the perfect
device utilizing replaceable capsules
cigar for every connoisseur,” the man-
filled with EU-manufactured nicotine
ufacturer explains.
e-liquid. The vaporizer is available in
Logic Compact is a closed tank
Villiger Black Mini is perfect for
three metallic colors (slate gray, steel
purists, with its full-bodied taste that
blue, and rose gold). Logic’s pre-filled
differs from the smoother Villiger
e-liquid pods attach into place to the
White Mini, but also featuring unadulterated, real tobacco. The Villiger Green
device magnetically, as does the bat-
Mini is also well-known with its unique, incomparable Caipirinha flavor which easily
tery to the charger. Initially, the cap-
impresses fans of aromatic cigars. The fourth is the Villiger Red Mini, an aromatic
sules are offered in tobacco, menthol,
and smooth blend that enchants with its creamy vanilla flavor. And, last but not
berry mint and cherry flavors.
least, there is Villiger Gold Mini which offers a hint of vanilla flavor for those who
prefer subtle flavors.
currently available in 12 markets, which
account for around 75 percent of e-cig-
Not only the taste but also the modern design make the Villiger Mini family
Worldwide, Logic e-cigarettes are
ideal companions for everyday life. Each variant is presented in easy-to-access,
arette global value.
high-quality metal cases in corresponding colors, a perfect accessory to show off.
JT International (Romania) S.R.L.,
Villiger Sons Ltd., Pfeffikon, Switzerland, Web: villiger.ch.
Bucharest, Web: .jti.com.
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Limited Edition Toscano Mazzini Debuts
Manifatture Sigaro Toscano has released Toscano Mazzini, a new limited edition cigar for 2019 inspired by Giuseppe Mazzini, an important figure in Italy’s 19th century unification (Risorigimento) credited as the founder of the “Giovine Italia” movement. The cigar is said to represent the “democratic soul” of unification. The 100% Kentucky Italian tobacco cigar, made entirely of well-fermented tobaccos, contains a new blend of Kentucky leaf, where the notable intensity of Italian tobaccos are balanced with a new grade of North American filler tobaccos, the result of a selection by the blenders of seco (middle) plant leaves, which emphasize the traditional taste of the Tuscan cigar. Combined with Italian Kentucky binder and wrapper, the cigar delivers “remarkable aromatic complexity” in a balanced smoke with a sweet aftertaste. The cigars are presented in five-packs, suggested retail €7,50.
Quesada 1974 Unveiled in Spain Commemorating the founding of the company and factory by the Quesada family in the Dominican Republic in 1974, Quesada 1974 from Quesada
Manifatture Sigaro Toscano S.p.A., Rome, Italy, Tel.: +39 06 684011,
Cigars has been launched in the
Email: info@toscanoitalia.it, Web: manifatturesigarotoscano.it.
Spanish market. The blend comprises Dominican and Nicaraguan fillers, a
Omé White 100s and Omé Blue 100s from Karelia Tobacco Company
Dominican binder, and an aromatic
Karelia Tobacco Company recently launched two new versions of its popular Omé
and Nicaraguan fillers makes this
cigarette brand. The roll out of the new Omé Blue 100s and White 100s, each of
blend a medium to full body with
which are presented in round corner pack formats, complement this highly popular
rich notes of cedar, pepper and
range. Making the brands unique is the implementation of an evolutionary hollow
dry fruits,” said Miguel “Miguelin”
filter technology, offering a premium and smooth smoking experience.
Núñez, Production Manager at
Ecuadorian wrapper.
“The combination of Dominican
Each line extension offers its own unique smoking profile: Omé Blue 100s at
Quesada Cigars, noted the blend
8/0.8mg, and Omé White 100s at 3/0.3mg. The new brands made their first appearance
delivers a natural sweetness. “A
in Bulgaria, achieving highly positive reactions from retailers and consumers, and were
great smoke overall”.
showcased at the recent Intertabac to-
bacco fair in Dortmund, Germany, and the
(5 x 50) and Short Robusto (4 x 50)
TFWA World Exhibition in Cannes, France,
are presented in boxes of 25, and
along with the full Karelia Tobacco Compa-
Corona (6x 43) and Lancer (7 x 38)
ny portfolio, known for its premium quality
are presented in boxes of 28.
blends and distinct brand packaging.
our heritage and history,” said Manuel
Since its initial launch eight years ago,
Four sizes are offered: Robusto
“This project truly embodies…
the Omé brand has been successfully ex-
Quesada, president of Quesada
panded to more than 40 duty-free and do-
Cigars, “A cigar and a presentation
mestic markets in Western and Eastern
that will speak for itself.”
Europe, the Middle East and Asia Pacific.
Quesada Cigars, Santiago,
Karelia Tobacco Company, Inc.,
Dominican Republic,
Kalamata, Greece Tel: +30 27 210 69 213,
Email: info@Quesadacigars.com,
Email: info@karelia.gr, Web: karelia.gr.
Web: quesadacigars.com.
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{Showcase} Assouline to Publish The Impossible Collection of Cigars The newest volume in Assouline’s bestselling “Ultimate Collection,” the much-anticipated The Impossible Collection of Cigars (€820, US$995) envisions the ultimate humidor brimming with the most remarkable cigars of the 20th and 21st first centuries from the most prestigious makers. This oversized, 232-page luxury tome is a bid for readers to
consider-ing the differences and attributes of cigars like Nicaragua’s Padrón to
Colibri’s RacingInspired Apex Jet Flame Lighters
Dominican Republic’s Arturo Fuente and Davidoff of Geneva, Honduras’ Rocky
Drawing inspiration from auto racing, the
Patel to the Bahamas’ Graycliff, and, of course, Cuba’s arsenal of legendary
Apex Jet Flame Lighter from Colibri is
journey to the fabled Cuban tobacco farms, and get up close and personal with the torcedores as they discover the world’s most commendable and coveted cigars. Author Aaron Sigmond’s is a list any connoisseur could only dream of,
smokes. Sigmond is an award-winning publisher, editor, and author who has
named for the point at which the driver
traversed the world of cigars both personally and professionally for over 30
increases the throttle for the fastest exit
years, including serving as the founding editor of Smoke magazine and The Cigar
out of a turn. Powered by a robust sin-
Report, and a contributing cigar editor for Playboy and the author of Playboy: The
gle-jet flame, the Apex lighter is lit by a
Book of Cigars. Assouline, New York, NY, U.S.A., Tel: +1 (212) 419 5631, Web:
single-action push-up trigger. Air intakes
assouline.com.
on the front and side feed oxygen to the
Davidoff Adds New Travel Humidor Models
burners. The fuel window is reflectively tinted blue and positioned on the front
New Davidoff Travel humidor models, exclusive to Davidoff of Geneva Since 1911 stores and lounges, feature lightweight materials, a smart tray engineered exclusively for keeping cigars protected, and innovative welding techniques engi-
of the body for quick butane fuel level
neered to lock in humidity, offering travel-
readings. A roll cage wraps from the
ers the epitome of cigar care on the road.
front to the back of the body to help
Davidoff also includes a 2-way humidity
protect the painted body when placed on
device by Boveda to ensure cigars are
a tabletop or other surface. A pachmayr
kept at their best during up to 45 days.
pattern covers the sides and back of the
The knitted jacquard fabric is a “reinterpretation of modern tweed for a
body to provide a secure grip while han-
stylish and elegant look,” says Davidoff. Equipped with a handy, black leather
dling, and a large fuel adjustment dial on
strap that helps carry the humidor, these humidors have the “formal elegance
the bottom easily moderates the flame
of a business suit.” The beige Tuscany fabric and the brown, recycled bonded
height. Colors available are metallic black,
leather are evocative of the comfortable lounge chairs at Davidoff Lounges,
charcoal, metallic red, metallic blue,
while the orange fabric accents add a stylish twist that makes this humidor
orange, and green. Suggested retail €49,
particularly sleek. These limited and numbered Travel humidors are only avail-
includes gift box and two-year warranty.
able in Davidoff of Geneva since 1911 stores across the world.
Colibri, New York, N.Y., U.S.A.,
Oettinger Davidoff AG, Basel, Switzerland, Tel: +41 61 279 36 36,
Tel: +1 (347) 415-8562, Email: sales@
Web: oettingerdavidoff.com.
colibri.com. Web: colibri.com.
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