PROJECT Brief
YCN - FEDRIGONI
YCN - FEDRIGONI
JUNAID ARSHAD, JOSEPH BLACKWELL, TOBY COOK
PROJECT Idea Generation
Idea 1 This concept includes a paper plane and two fans. The idea takes inspiration from a video seen online on Youtube where a paper plane is placed in-between two fans and it just hovers there. From this idea a campaign can be made. Quick cut shots and isolated audio could be used with this idea. A possible tagline that could be used for this idea is ‘let your ideas fly’. Idea 2 This concept includes a lot of paper planes being thrown from a high place. A possible tagline that could be used for this idea is ‘let your ideas fly’. Idea 3 The concept of this idea is to shoot from a high angle of a table and zoom in to the scene of someone using a single piece of paper. The scene will flicker through different scenes, however the piece of paper will stay in the same place. A possible tag line for this idea could be ‘one sheet can go far’. Idea 4 The concept for this idea is to show a single piece of paper flying from one place to another. Green screen will be used in the process for this idea if it is followed through. The background will go through different scenes, however the piece of paper will stay in the same place. A possible tag line for this idea could be ‘one sheet can go far’. Idea 5 The concept for this idea is showing the process of how a piece of paper is made; from the factory to the shelves of the shop. Quick cut shots and isolated audio could be used with this idea.
YCN - FEDRIGONI
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JUNAID ARSHAD, JOSEPH BLACKWELL, TOBY COOK
PROJECT Chosen Idea
The idea that we have chosen to go forward with is idea 1. The whole concept for this idea is to place a single sheet of Fedrigoni paper in the form of a paper plane in-between 2 fans. The tagline will be ‘Let your ideas fly’. To go along with this idea we’re going to document the whole process of the project in the form of a behind the scenes video. This itself is also going to be part of the campaign towards the final outcome. The inspiration for this comes from seeing a ‘making of’ video for the 2015 Channel 4 rebrand by DBLG Studio.
YCN - FEDRIGONI
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JUNAID ARSHAD, JOSEPH BLACKWELL, TOBY COOK
PROJECT Development
YCN - FEDRIGONI
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JUNAID ARSHAD, JOSEPH BLACKWELL, TOBY COOK
PROJECT Development
YCN - FEDRIGONI
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JUNAID ARSHAD, JOSEPH BLACKWELL, TOBY COOK
PROJECT Development
YCN - FEDRIGONI
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JUNAID ARSHAD, JOSEPH BLACKWELL, TOBY COOK
PROJECT Development
YCN - FEDRIGONI
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JUNAID ARSHAD, JOSEPH BLACKWELL, TOBY COOK
PROJECT Development
YCN - FEDRIGONI
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JUNAID ARSHAD, JOSEPH BLACKWELL, TOBY COOK
PROJECT
YCN - FEDRIGONI
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JUNAID ARSHAD, JOSEPH BLACKWELL, TOBY COOK