A Conversation.
The Brief As Digital Natives you inhabit a seamless, immersive existence with technology; negotiating relationships with the environment and with each other; in the pursuit of connectivity, discovery, creativity and innovation... This emerging programmable world has created a whole new division between the virtual and the physical; a designable environment, a playground for coders, requiring digital design disruption at all levels. We have to intervene and prioritise unprecedented environmental, social and cultural crisis if we are to become effective visual communicators and address real user experiences to provide meaningful design futures... Graphic Design & Animation Both Graphic Designers and Animators are modern day storytellers who communicate through technology - mobile devices and connected media are the tools of your trade. We would like you to utilise a selection of media to connect, engage and interact with a chosen audience and convey the message you feel is paramount in this converging reality we call modern life. As leading thinkers in the field of creativity it is your responsibility to define the digital and physical spaces we inhabit, dictate the topics for discussion and set meaningful and effective future trends. As a starting point for your research JWT Future 100 introduces us to some of the contemporary trends, topics and developments for 2015 – you are required to consider a selection of these topics and investigate them further - be mindful that you are the instigators and activists for ‘your’ and ‘our’ creative futures.
Media • Gaming • TV • News • Cinema
Social Networking • Facebook • Instagram • Twitter • Snapchat
• •
Bullying Advertising
Self Confidence • Success • Appearance • Media • Life Style • Leisure
Conversation Topic
History • Art History • wars • familys and Inheritance • Culture
Politics and War • Povity • Government • Immigration • Terrorism • Crime
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“First world Problems”
Success - Defintion 1.The favorable or prosperous termination of attempts or endeavors; the accomplishment of one’s goals. 2.The attainment of wealth, position, honors, or the like. 3. A performance or achievement that is marked by success, as by the attainment of honors: The play was an instant success. 4. A person or thing that has had success, as measured by attainment of goals, wealth, etc.: She was a great success on the talk show. 5. Obsolete, outcome. [http://dictionary.reference.com/browse/success]
1. The accomplishment of an aim or purpose: the president had some success in restoring confidence 2. The attainment of fame, wealth, or social status: the success of his play 3. A person or thing that achieves desired aims or attains fame, wealth, etc. to judge from league tables, the school is a success I must make a success of my business 4. The good or bad outcome of an undertaking: the good or ill success of their maritime enterprises
[http://www.oxforddictionaries.com/definition/english/success]
Olga Skomorokhova - Pickled veggies The main thing that cought my attention about Olga’s illustrations is the simple hand drawn style of the containers. This is the look i want to go for with my illustrations i will be creating over the top my of footage. I think it would also work well as a font, for the words that will be falling out of their mouths and filling up the screen.
Social Network What Impact Has Social Media Truly Had On Society? By now, we are all aware that social media has had a tremendous impact on our culture, in business, on the world-at-large. Social media websites are some of the most popular haunts on the Internet. They have revolutionized the way people communicate and socialize on the Web. However, aside from seeing your friends’ new baby on Facebook, or reading about Justin Bieber’s latest brush with the law on Twitter, what are some of the real impacts, both positive and negative, that social media has had on our society? Impact on Business Net savvy companies are using social media to advertise their products, build customer loyalty and many other functions. Interactions and feedback from customers help businesses to understand the market, and fine-tune their products and strategies. Many firms organize contests and give away prizes to enthuse consumers to visit their social website page more often. Compared to television advertisements and other expensive forms of marketing, social media presence is a cheap and effective means to enhance brand image and popularity. Effect on Socialization Social networks offer the opportunity for people to re-connect with their old friends and acquaintances, make new friends, trade ideas, share content and pictures, and many other activities. Users can stay abreast of the latest global and local developments, and participate in campaigns and activities of their choice. Professionals use social media sites like LinkedIn to enhance their career and business prospects. Students can collaborate with their peers to improve their academic proficiency and communication skills. You can learn about different cultures and societies by connecting with people in other countries. Negative Effects of Social Media Unfortunately, there are a few downsides too to social networking. Many introverts and socially reclusive users place too much emphasis on virtual interaction, and ignore the real world outside.
Cyber Bullying and Online Harassment If you are not careful, unscrupulous people can target you for cyber bullying and harassment on social sites. School children, young girls, and women can fall prey to online attacks which can create tension and distress. If you are a victim of cyber bullying, do not take it lying down, but try to take appropriate legal action against the attacker. Impact on Productivity Many companies have blocked social networks on their office Internet as addicted employees can distract themselves on such sites, instead of focusing on work. In fact, studies show that British companies have lost billions of dollars per year in productivity because of social media addiction among employees. Impact on Privacy If you are not careful, what you post on the Net can come back to haunt you. Revealing personal information on social sites can make users vulnerable to crimes like identity theft, stalking, etc. Many companies perform a background check on the Internet before hiring an employee. If a prospective employee has posted something embarrassing on social media, it can drastically affect their chances of getting the job. The same holds true for our relationships too, as our loved ones and friends may get to know if we post something undesirable on social networks. Conclusion Social media has its advantages and drawbacks as revealed in this article. It is up to each user to use social sites wisely to enhance their professional and social life, and exercise caution to ensure they do not fall victim to online dangers.
Self Confidence & Success After looking into convosations that take place in daily lives of everyone, i felt like Success had a different meaning to everyone, ranging from money, getting a job, to even growing good vegatables in your green house. From this i decided to research a little deeper to what the internet and social media described as ‘success’ A Personal question. “You see, personal success comes in many different forms and your concept of being a success might not be the same as mine. If you want to be successful in your life, then the very first thing you should do is to take the time to decide exactly what “success” means to you. Never mind what it means to anyone else, what does it mean to you? To some people the epitome of being a success is earning a lot of money. In fact society seems to base the whole concept of success primarily by how much money a person earns. But society’s definition has more to do with flash than it does with substance. Many so-called successful people are very unhappy in their personal life.” Social Media When it came to browsing media, such as facebook, twitter and youtube, i found the most relevant thing that appeared on Youtube when i typed in ‘Success’, was to do with the gym. This linked in well to self confidence. When you look at a newspaper, magazine or scroll down your social media news feed, you will see some form of ‘inspiration telling you how you should look, trying to sell you a form of cure to your body. When people become so obssesive with it, i.e the gym and trying to look like the fitness models they see, it can become obbsessive. This is called body dismorphia / Muscle dysmorphia. Self confidence wasnt what i really wanted to go further with as i really wanted to explore the meaning of success in different people.
Chosen Concept. I want to find out what peoples opinions are on Success to them. One idea i have is to record a wide range of people asking their opinions on what success personally is to them. To then turn the recordings into a animatied convosation. I plan on going out in public asking people for their permision to record them and explain what i am wanting to do. I am mainly interested in asking a high end business man, middle class, family and homeless. I think asking these different people on different ends of the scale will really open up the meaning of success.
Flora Borsi In this project I’ve been analyzing some fashion portraits, how perfect they are. So I made the opposite of retouching, somehow I distouched these pictures of perfect models. This project is connected to surrealist painters point of view: beauty wasn’t enough to give me interest. I love imperfections as much as I love surrealism. These pictures are my little monsters, no one wants to look like them, because they are totally unique. As stated above, ‘because they are totally unique’, i feel this links in well to the subject of success, as everyone has their own unique opinion on success.
Bjรถrn Griesbacht - Hollow Children With these pieces of art work, the portraits have no idendity, apart from a sinister smile. Like each of these children, they have no identity. I feel like success its self has no identity, or meaning, and this is the message i am trying to get across in my work. Success is such a wide expression it cant be defined to a single person.
Laura Garnett - How Do You Define Success? As 2015 comes to a close and we prepare to turn the page on the calendar, it’s inevitable that you’ll think about success. Was it a successful year? Do you feel as though you accomplished what you wanted? Where did you fall short? And perhaps most importantly, how can you make 2016 even more successful? Some of those answers, of course, depend on how you define success. Like many, I grew up equating money and power with success, and for a time, that framed my definition. But as I’ve matured, that has changed. You see, success is a very personal thing. What drives one entrepreneur may be radically different for another. And understanding how others measure success can help you better understand your own definition. For me, it’s “Success is spending the majority of my time focused on work or tasks that are fulfilling, leveraging my Zone of Genius, maximizing my potential and helping other people in a meaningful way while providing the freedom, lifestyle and experiences that I desire” As we bid farewell to another year, I’ve been pondering these questions too. So I approached a number of “successful” people. Most of them are CEOs or run organizations that they started. (I even included my parents!) By most people’s standards, they are successful. What, then, are their definitions of success? I hope these responses inspire you to think about your own version of success. The one constant I found? We all long for daily joy and fulfillment in our work and beyond.
“To find and fully live your purpose in life, and to leave an enduring legacy of having made a difference in the world.” -- Ron Cordes, founder of the Cordes Foundation “Success is not having to describe what’s been accomplished....others do it for you” -- Deborah Hopkins, Chief Innovation Officer of Citibank “I define success as living my true purpose and having a positive impact on the lives of people by uplifting them and inspiring them to think and act in ways that they may not have considered before.” -- Raj Sisodia, co-founder of Conscious Capitalism and professor at Babson College “The purpose of our lives is to contribute our unique, God-given gifts to have an extraordinary positive impact on the lives of others and the world.” -- David Kidder, CEO of Bionic “Success, for me, has always been in providing a great quality of life for my family, for those who work for me, and to my community.” -- Jeremy Young CEO of Tanga “My definition of success is knowing that what you are doing is helping you and others lead a better, happier, healthier life.” -- Kara Goldin, CEO of Hint Water “To me, success means creating a business that empowers customers, employees, and community in equal measure. We want to add positive value to people’s lives, from a personal and professional standpoint.” -- Dan Kurzius, co-founder and COO of Mailchimp http://www.inc.com/laura-garnett/how-do-you-define-success.html
How 9 Incredibly Successful People Define Successt
Huffington Post founder Arianna Huffington “To live the lives we truly want and deserve, and not just the lives we settle for, we need a Third Metric,” she says, “a third measure of success that goes beyond the two metrics of money and power, and consists of four pillars: well-being, wisdom, wonder, and giving.”
Legendary basketball coach John Wooden “Success is peace of mind, which is a direct result of self-satisfaction in knowing you did your best to become the best you are capable of becoming,”
Zappos CEO Tony Hsieh “Your personal core values define who you are, and a company’s core values ultimately define the company’s character and brand,”
Acclaimed author Maya Angelou “Success is liking yourself, liking what you do, and liking how you do it.”
British politician Winston Churchill “Success is going from failure to failure without losing enthusiasm,”
Billionaire Richard Branson “The more you’re actively and practically engaged, the more successful you will feel.”
Spiritual teacher Deepak Chopra “Success in life could be defined as the continued expansion of happiness and the progressive realization of worthy goals,”
Inventor Thomas Edison “Success is 1% inspiration, 99% perspiration.”
Popular author Stephen Covey “If you carefully consider what you want to be said of you in the funeral experience, you will find your definition of success.”
http://www.businessinsider.com/how-successful-people-think-differently-2014-5?IR=T
ROTOSCOPING & CELL ANIMATION
ROTOSCOPING & CELL ANIMATION
Animade
Chronemics.
At the moment i really like rough black and white styled animations and graphics. One that caught my eye was an animation made by animade, Chronemics. [https://vimeo.com/118801020] The simple, wiggling movement really works well and i want the animation on my piece to have the same look as this if possible.
Tom McCarten Although this isnt strictly black and white animation, I really liked the smooth flow he created using rotoscoping in this work. Tom is based in London and is an Animatior/director/Designer which I found through Behance like many other artists I find.
Tom McCarten
SUCCESS.
Homeless Selfie Project We invite people living in the street to use Instagram, the leading social network for attention.
Homeless Selfie Project
Homeless Selfie Project
Homeless Selfie Project
Homeless Selfie Project
DEVELOPMENT.
The plan The previous spreads showcases Disclosure’s icon ‘face’ that represents them as a due, traced over their faces. To the right is Justin Bieber’s song, ‘What do you mean’ - In this video motion tracking is used on small parts such as the wheels and outlines of the bodys. The example i have created below, is from a snippet of film i have recorded with an experiment of what the animation would look like. I plan on creating a similar type of gaphic over their faces, so that to hide their identity (as some requested). I will then motion track the animtion to the clips.
After reviewing the proccess of my work, and talking to tutors, judging by the time given for this project, rotoscoping severel minutes of footage in photoshop would take way too long. I was also given the idea of having the key words people said flow out of their mouths, falling to the bottom of the screen, pilling up. I feel this will get the meaning across in a stronger better way. I will also only animate over their faces when they say these words that i want to animate. For this i will look further into some, speech, rough fonts that will match the style of the faces.
Development | Rotoscoping Practice
Development | Rotoscoping Practice
Development | Faces
FONTS ALWAYS FOREVER
BEAUTY SCHOOL DROPSHOT II
DK LEMON YELLOW SUN
LUNA
MOON FLOWER
POKEMON
SEPTEMBER MORNINGS
SHUN SET
SUPER HERO DECALL
Success PACIFICO
Development
y l i Fa m
Development
Development
Development
Development
Development
Development
Development
Development
https://vimeo.com/166690976
YCN FEDRIGONI
YCN Launched in 2001, the annual YCN Student Awards uniquely shine a light on emerging creative excellence. The programme runs closely alongside leading Universities, Colleges and Art & Design Schools around the world. The YCN Student Awards are based around a collection of live creative briefs, written each year by diverse partnering organisations — united in the value they place on creativity. We believe that creativity is a vital tool in driving commercial, organisational and social change. Students, and those to have graduated within the last 12 months, are invited to take part — and submit their work by the 24th March 2016. Submissions are rigorously assessed by the organisations that wrote each brief, before winning entrants are published and awarded at a splendid Ceremony each year. All winning work is showcased in the pages of the YCN Student Annual. 15,000 copies of the Annual are distributed across education, and across the creative industries internationally. The YCN Student Awards enable all those that take part to benefit from engaging with thoroughly contemporary communication challenges, and give increased confidence, visibility and employability to all those that excel within them.
Fedrigoni Background More and more of our clients request Fedrigoni papers to be sold in single sheets. The uses for these single sheets vary, but range from same day mockups for client briefs, small art projects, wedding stationery to student work. The Fedrigoni warehouse located in Northampton serves the majority of our customers but is not equipped to supply single sheets. So, it was decided that an established retail outlet would be best to handle this on our behalf. The London Graphic Centre – A leading supplier of material to the art and design community is regarded as a major outlet of its kind, offering unparalleled choice from leading suppliers around the world. It is the perfect place to offer single sheets of Fedrigoni paper and other paper products including artist pads, notebooks, diaries and stationery items. The Creative Challenge Don’t just create a leaflet! Think about how you can use graphic design and paper to introduce customers to our new retail space. Your campaign should do this in a clever and visual way; it might include special prints, booklets, direct mailers or other elements that put paper to great use to engage with people. You are welcome to develop non paper-based elements to support your central ideas; but we want paper to be at the heart of your thinking.
Uni Brief Synopsis Project synopsis This module enables you to develop the integrated design methodologies required to work in a dynamic, professional, creative and commercial environment. The introduction of more demanding projects support and generate a greater in-depth knowledge and understanding of aesthetic, environmental, marketing and technical requirements of design for the creative industries. Emphasis is placed upon the ability to develop high-level flexible thinking approaches in the pursuit of creative solutions. Choosing to work as a team & choosing the brief? I had the choice of taking on the brief as a solo project or with a team. I decided to work as a team with two peers from my class; these two peers are also my friends whom I have worked with before on previous projects, and also work with now as a team for clients outside of University. The reason for this decision is because I felt I worked a lot better with these people and it would bring the best out of my abilities in terms of producing work. I also felt the final outcome of the project would have more thought put into it and be a lot stronger. Myself and the team looked at all the different briefs YCN had to offer us. We all chose 1 brief each and went away for a week to develop our thoughts and ideas on it. I went away with the ‘Fedrigoni’ brief, Toby went away ‘a2 Milk’ brief and Junaid went away with the ‘wrap’ brief. We all met up again after a week and talked about our ideas in terms of what was realistic and capable for us to do, and what was the best kind of ideas from the three of our briefs. After some discussion, we all ended up choosing to go forward with the Fedrigoni brief as we all engaged with this brief more and were thinking up of more ideas for this brief as a whole.
Researching Fedrigoni Before we get stuck on one idea and rush ahead to finalising it, we’re going to start looking at the brief more closely and look into Fedrigoni and see what their values are as a company. This will also give us an opportunity to come up with possible new ideas. First we went onto the Fedrigoni website to check their history and what their company is all about. We found that Fedrigoni as a company likes to pride themselves on their productivity and work closely with their customers. They also like to get feedback from their customers and work on their company based on what they say. Below is some text taken from the Fedrigoni website explaining things in more detail: ‘Production Since its foundation in 1888, Fedrigoni has specialised in fine paper for printing, editing, labels, bookbinding, packaging and paper products. While this remains very much at the heart of the business, the company continually creates new paper processes and technologies that satisfy the ever-changing aesthetic and technical demands of the market. Thanks to an advanced logistics system benefiting from 11 warehouse branches in Italy and seven abroad, Fedrigoni builds strong relationships with customers and provides them with highly tailored services, with very fast turnaround times. By collaborating closely with customers, Fedrigoni creates specially customised paper products along with the 2,500 standard items that are always in stock.’ After researching we started to come up with ideas based on the information we found out. Our ideas had to reflect Fedrigoni’s high quality brand and it had to somehow include the input of customers as well, and all this had to be put into the idea while also not losing the sight of the main brief itself which is to introduce customers to the new retail space (The London Graphic Centre) and showing that Fedrigoni does single sheets exclusively through that store.
Researching into artists Casey neistat, a well known youtuber and blogger. He is popular for his film techniques, and one that inspired us was his video called, ‘The Mercedes CLA Project Part 1 of 4’. The moment he starts to unload the car from the truck, he creates lots of short cuts, with delayed sound, overlapping slight to each frame. These quick cuts are what inspired us for the run up in our final pieces, of making the planes.
IDEA GENERATION Idea 1 - This concept includes a paper plane and two fans. The idea takes inspiration from a video seen online on Youtube where a paper plane is placed in between two fans and it just hovers there. This idea promotes the idea of a single sheet of paper and it also shows simplicity. A campaign be made with this idea, and so many outcomes can be made with different length final videos and different shots used. Inspiration for quick cut shots with isolated audio for that cut shot is taken from videos by Casey Neistat, a Youtuber. A possible tagline that could be used for this idea is ‘let your ideas fly’.
Idea 2 - This concept includes a lot of paper planes being thrown from a high place. The idea takes inspiration from Sony Bravia’s bouncing ball advert promoting their TV (https://www.youtube.com/watch?v=R8WkIC7bMnE). A possible tagline that could be used for this idea is ‘let your ideas fly’.
Idea 3 - This concept takes inspiration for the Apple iPad Air ‘pencil’ advert (https://www. youtube.com/watch?v=BQ4ak4eM_Ac). The idea is to shoot from one angle and zoom in to the scene of someone using a single piece of paper. The scene will flicker through different scenes, however the piece of paper will stay in the same place. A possible tag line for this idea could be ‘one sheet can go far’.
Idea 4 - The concept for this idea is to show a single piece of paper flying from one place to another. Green screen will be used in the process for this idea if it is followed through.The background will go through different scenes, however the piece of paper will stay in the same place. A possible tag line for this idea could be ‘one sheet can go far’.
Idea 5 - The concept for this idea is showing the process of how a piece of paper is made; from the factory to the shelves of the shop. Inspiration of quick shots from Casey Neistat & inspiration for the main concept of this video comes from the Kraft Cheese String advert (https://www.youtube.com/watch?v=U4Aq31eRNVw).
TAKING IDEA 1 FURTHER Also, to go along with the idea I’m going to document the whole process along with my two partners in this project. This itself is also going to be part of the campaign towards the final thing. The inspiration for this comes from seeing a ‘making of’ video for the 2015 Channel 4 rebrand by DBLG Studio (https://vimeo.com/140763081). Below is a checklist for the work to be carried out: Checklist 3 DSLR Cameras 1-3 iPhone cameras 1-2 Tri-pods (including mini tripod) Paper Slider Time lapse rotation device Notes: Each different final video has it’s own slogan, starts off with the fedrigoni logo and slogan > video in the main part > ends with fedrigoni logo and information for where you can purchase these single sheets Final Long, medium, short - different scenes/views adobe look on iphone backgrounds monotone/simple backdroprawassests and digital / drop extra - do it without fans/plane, layers and comp assests rotobrush AE
Our Research and Development Our research and development was heavily based primary. These mainly consisted of trials and tests. These can all be found in our ‘Behind the Scenes’ Video. We couldnt really do any secondary research, apart from in video styles, which we did with casey neistat inspiration. The original idea came from a fake video no youtube of a plane flying round on a cooker, which was not real. We thought we would take this concept and trail and error it with different forms of paper. These can all be found in the video.
Video 3 | https://vimeo.com/159408450
Video 1 | https://vimeo.com/159410886 video 2 | https://vimeo.com/159410676
Video 1 | https://vimeo.com/159410886 video 2 | https://vimeo.com/159410676
PROJECT Brief
YCN - FEDRIGONI
YCN - FEDRIGONI
JUNAID ARSHAD, JOSEPH BLACKWELL, TOBY COOK
PROJECT Idea Generation
Idea 1 This concept includes a paper plane and two fans. The idea takes inspiration from a video seen online on Youtube where a paper plane is placed in-between two fans and it just hovers there. From this idea a campaign can be made. Quick cut shots and isolated audio could be used with this idea. A possible tagline that could be used for this idea is ‘let your ideas fly’. Idea 2 This concept includes a lot of paper planes being thrown from a high place. A possible tagline that could be used for this idea is ‘let your ideas fly’. Idea 3 The concept of this idea is to shoot from a high angle of a table and zoom in to the scene of someone using a single piece of paper. The scene will flicker through different scenes, however the piece of paper will stay in the same place. A possible tag line for this idea could be ‘one sheet can go far’. Idea 4 The concept for this idea is to show a single piece of paper flying from one place to another. Green screen will be used in the process for this idea if it is followed through. The background will go through different scenes, however the piece of paper will stay in the same place. A possible tag line for this idea could be ‘one sheet can go far’. Idea 5 The concept for this idea is showing the process of how a piece of paper is made; from the factory to the shelves of the shop. Quick cut shots and isolated audio could be used with this idea.
YCN - FEDRIGONI
2
JUNAID ARSHAD, JOSEPH BLACKWELL, TOBY COOK
PROJECT Chosen Idea
The idea that we have chosen to go forward with is idea 1. The whole concept for this idea is to place a single sheet of Fedrigoni paper in the form of a paper plane in-between 2 fans. The tagline will be ‘Let your ideas fly’. To go along with this idea we’re going to document the whole process of the project in the form of a behind the scenes video. This itself is also going to be part of the campaign towards the final outcome. The inspiration for this comes from seeing a ‘making of’ video for the 2015 Channel 4 rebrand by DBLG Studio.
YCN - FEDRIGONI
3
JUNAID ARSHAD, JOSEPH BLACKWELL, TOBY COOK
PROJECT Development
YCN - FEDRIGONI
4
JUNAID ARSHAD, JOSEPH BLACKWELL, TOBY COOK
PROJECT Development
YCN - FEDRIGONI
5
JUNAID ARSHAD, JOSEPH BLACKWELL, TOBY COOK
PROJECT Development
YCN - FEDRIGONI
6
JUNAID ARSHAD, JOSEPH BLACKWELL, TOBY COOK
PROJECT Development
YCN - FEDRIGONI
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JUNAID ARSHAD, JOSEPH BLACKWELL, TOBY COOK
PROJECT Development
YCN - FEDRIGONI
8
JUNAID ARSHAD, JOSEPH BLACKWELL, TOBY COOK
PROJECT
YCN - FEDRIGONI
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JUNAID ARSHAD, JOSEPH BLACKWELL, TOBY COOK
COLLIDE RESEARCH
The Brief Consumer culture as a creative process. There is an implied view that consumption is a passive act, where we as consumers are manipulated by advertisers, marketers and designers into buying the signs that mark our differences. However, the inherent creativity of people and their often stubborn rejection of slick marketing has led some writers to present consumerism as a liberating force. The reality, of course, lies somewhere between the two perspectives. Consumption plays an essential role in in the way that people creatively make their own lives – in their networks of friends and bonds of family, in their shared and individual leisure pursuits and ways of organising and conducting their work. For some people, particularly the young, consumption is highly expressive, individualistic and hedonisticit marks out difference and provides pleasure. For others it provides a clearly identified set of codes to establish distinction and status. In a world in which most of us feel a lack of power and control – in both work and politics – consumption provides some source of choice and autonomy. As consumers we are neither passive victims or liberated freewheelers. Our consumption has inherent constraints and no little degree of pressure, yet within these constraints we can construct our lives and equip them with meaning. The essential task for designers is to understand how people make sense and meaning of the things they design, and how they create new experiences with them. It is a task that involves reconsidering the entire practice of design. The Design Experience: The role of design and designers in the twenty-first century Mike Press and Rachel Cooper 2003
Initial Idea Doll house - Initially after ready the brief i struggled for ideas. but
then thinking about happiness and the future, it instantly reminded me of family households and family members going their seperate ways in the future and general hapiness as a family. From this i came up with the idea of creating a open front doll house style animation, with each room developing as the simple animation went on. (1) It could start of as one room, possibly with two adults, a couple. Another room could light up with the two adults but with a child, while still looping the animation in the first room. This second room would then envolve the baby . The next room would then light up in the house with the family developing . This could continue till the whole house is awake and animated. Each room would be concidered as a indivdual GIF aswell. These could be printed out as physical stills. (2) This concept would start off with the whole house lit up, start off with a developed, average household in one living room, and then each family member could move to their rooms (teenagers) for example. This would show as the family is growing up they are taking their own paths into the future (family members leave, new arrive) changing the moods and interiors of the house. These animations would be simplistic clean illustrations, most likely 2D created in illustrator. (3)Possible conecept could be one ghostly character walking through the house as the household develops as he passes through each room, each room developing into the future showing wether they are actually happy or is the happy they think they are expeirencing actually hapiness?(If not a character the camera could be just sliding through) The message that this doll house idea will be depicted in this story would be showing the house developing through the eara of the internet and how it effects the average house hold in both negative and positive ways . Leaving you to decide which is positive or negative.
INSPIRATION
ESTAFANIA REVERA - DOLL HOUSE
INSPIRATION
ADAM QUEST - MODERN CHURCH
INSPIRATION
KEVIN CRAFT - BIOSHOCK
INSPIRATION
KEVIN CRAFT - BAD BLOOD
INSPIRATION
OLEG BERESNEV - INTERIOR CONSTRUCTOR
Secondary Idea Living room
- This is my further developed idea t hat i came up with after speaking to several tutors as i realised making the doll house animation was verty demanding on time given the time we have. I then spoke to Jay about this problem and he gave me the idea of creating my idea in a more simpler way. Three scenes of the exact same living room. Each from three diferent times. One | 1980 - in the mid 80’s the internet was invented by Vinton Cerf and Robert Kahn, changing lives and households around the world. This scene will be set just before the internet. Two | 2016 - Set in the current time now, most young people are concidered as ‘internet natives’ when described by the older generation, mainly our parents. As these people have grown up with the internet this scene will show family/family members fully engaged with in their internet based devices, no longer socialising with their family but their freinds on the other side of their tablets and phones. Three | 2 020 - a lthough Virtual reality has been a hot topic for a few years the ftureu w ill s oon b e o wned b y t his. e verything w ill be UI based, hologramps, wafer thin devises and VR goggles. My concept for this final scene of the living room will be the same family yet again in the same living room, all using VR Goggles. In each scene, everything will be the same, but different. For example the TV in the first living room will be the old standard, bang on top of it to get a signal TV. the second will be the usual 50” too big for your living room TV. The fi nal st age wo nt ev en ha ve a physical TV, it will be some form of a 3D digital UI hologram based screen, along with a lot of other objects in this final room. The method of animating this will either be sliding through each door of the living room into the other room or suttle pops/fades of each thing in the room transforming into the next rooms stages. This is the Idea i am taking forward.
Research - No Internet What Would Life be Like Without the Internet? These days its hard to imagine the ‘unthinkable’ of life without the Internet, yet there are many who have grown up without the reliance and dependance upon it. How would todays society fare without the Internet, if it suddenly collapsed or ‘went off-line’? Life with no Internet – Personal Users How would having no Internet affect the general personal user? Well apart from every teenager screaming because they can’t log on to Facebook, it all comes down to how much we personally use the Internet and what for. Some of us hardly use the Internet, where others pretty much live their life around it! Equally some actually live a completely New Life within the Internet like those who use Second Life. I asked a few people their initial feelings towards loosing the Internet, here’s what they said; “So many people use the Internet that if whoever banned it from the world everyone would complain that much and so many people would sue them that they would be forced to put it back on to regain all their money, or everyone should just move to the planet mars.” Charlotte - 16 “Well, people would have to start talking to each other more, like they used to, and the whole morning chat at the post office will return. Kids would have to used the library to find stuff out instead of using Google, which will get them out of the house and learning to do things for themselves. People will receive letters instead of emails.” Melanie - 28 “It would affect me greatly in work because of our regional offices that relay information, policies and procedures to one another quickly. Personally I don’t have the time to go out as much as I’d like to and without the Internet I’d loose valuable socialising networks and access to friends and family far away.” Debbie “Boring life! We would not be able to shop online, which helps a lot of people like me who find it hard to get around” Sylvia – 60+
Research - No Internet Socialising – Can our Youth Socialise without the Internet? Many of us use the Internet to communicate, especially those in the lower age brackets above 10 years. From email to chat forums, social networks, dating sites and even virtual worlds our demands on the Internet for social communication and networking are huge. So it’s easy to anticipate that a life without the internet would force people to turn back to grass roots and socialise and communicate on a very basic level. My worry with this though, specifically within the lower age brackets is will the people who’ve grown up with the Internet around them be able to embrace social engagement on a grass roots level and know how to socialise? Would this better enhance communication skills and language in relation to studies on how ‘Internet slang’ has merged into our language skills? Would our ability to meet new people outside our immediate area be severed and thus affecting who we meet, socialise and interact with and above all whom we spend our lives with? How did you meet your partner? Was the Internet involved in the process? Life without the Internet – Conclusion Above all we have to remember we got to where we are today without the Internet. The Internet was a technological advancement that excelled us into the 21st century and changed the way we socialised, did business and purchased goods. It paved the way to the future and still has many exciting advancements ahead of it’s self. Witnessing the loss of the Internet is probably very unlikely, but either way I’m quite sure as a human race we’d adapt and persevere as we have done for thousands of years. Those who grew up with the Internet well established around them simply can’t comprehend life without it. There are however many of us who practiced life before it’s time and have experienced a life without the Internet. http://jamieking.co.uk/kb/life-without-the-internet.html
Research - VR Reality Virtual reality or virtual realities (VR), which can be referred to as immersive multimedia or computer-simulated reality, replicates an environment that simulates a physical presence in places in the real world or an imagined world, allowing the user to interact in that world. Virtual realities artificially create sensory experiences, which can include sight, touch, hearing, and smell. (Wiki) The Good and the Bad of Escaping to Virtual Reality Researchers believe new immersive technology could lead to isolation, but maybe when social needs are met online, people won’t need in-person interaction as much. In Silicon Valley, in 1985, a ragtag band of programmers began exploring the concept of virtual reality from a tiny cottage in Palo Alto. Spearheaded by the 24-year-old Jaron Lanier, VPL Research helped make VR a buzzword in the mid-to-late 80s and earned substantial investment, before filing for bankruptcy at the decade’s end. Despite mass media interest from publications like Scientific American and Wired, the technology wasn’t there—or it was too expensive—and the audience was a tad too niche. Save for some fruits of its early research, purchased in sum by Sun Microsystems, VPL’s sole legacy has been its popularization of the term “virtual reality.” Thirty years have passed since then, and the landscape has finally shifted in virtual reality’s favor. Last month, Microsoft revealed Project HoloLens, a headset that creates high-definition holograms, which has been secretly under development since around 2010, according to Wired. Its thick, black lenses use an advanced depth camera, sensors, and several processing units to process thousands of bouncing light particles, in order to project holographic models on the kitchen counter, or take the wearer on a hyperrealistic trip to Mars. Google has invested $542 million in the augmented-reality startup Magic Leap, while Sony and Samsung are both developing virtual-reality headsets, according to The Verge. Much was made of Facebook’s $2 billion purchase of VR Kickstarter darling Oculus Rift last March, as Mark Zuckerberg made it clear that the company was playing the long game: “One day, we believe this kind of immersive, augmented reality will become a part of daily life for billions of people.” 18 Feb 2015
http://www.theatlantic.com/health/archive/2015/02/the-good-and-the-bad-of-escaping-to-virtual-reality/385134/
VR Reality Goggles people won’t need in-person interaction as much. This is the point i want to get across in my animation, as the final scene will show them all wearing VR Goggles and making no physical contact.
Research - Happiness? Do You Know What Will Make You Happy in the Future? According to Daniel Gilbert, author of ‘Stumbling on Happiness’, you don’t have a clue. Mr. Gilbert brings together research from four distinct fields, psychology, cognitive-neuroscience, behavioral economics, and philosophy, to answer the age old conundrum: Why are humans so bad a figuring out what will or will not make us happy? In the forward, he says, “We treat our future selves as though they were our children, spending most of the hours of most of our days constructing futures we hope will make them happy.” We get advanced degrees, so we can get ‘good’ jobs in fields we will enjoy, so we can earn more money to buy more things and be more attractive to those of our preferred gender. We diet and exercise, to be healthier now for sure, and also to ensure our older selves will be able to enjoy the retirement our high paying jobs and arguments with our spouses are enabling us to save for. We choose our spouse based entirely on our belief that we will be happy together – forever – even though we know that half of all first marriages end in divorce. We plan and save to be able to have children so we will derive the benefit of all the pleasures we will experience in raising them to be healthy, productive, happy adults with healthy families of their own. We do this knowing that every major study ever done shows the child raising years to be the least happy times in people’s lives. Nearly every major decision and most minor decisions we make in life, we make because we believe these things will make us happy in the future. This is true whether the future is thirty years from now in retirement and grand parenthood or fifteen minutes from now when the wait staff brings us that mouthwatering cheese steak with chili cheese fries.
Research - Happiness? Our Emotions – Americans especially, but humans in general, are notoriously overly optimistic. Most of our stories end with a variation of ‘and they all lived happily ever after.’ We know this is not true. In fact, we know that no one has ever lived happily ever after. Not only does everybody die, but there is always another problem, another emergency, another natural disaster, disease, conflict, or unexpected loss waiting around the corner. The problem with our emotions being involved with predicting our future happiness is we use our imaginations far more often to imagine good things happening than bad. Far more often. The result is, when we project ourselves into the future our optimism clouds our judgment. Humans, as a species, are control freaks – ‘The fact is human beings come into the world with a passion for control, they go out of the world the same way, and research suggests that if they lose the ability to control thins at any point between their entrance and their exit, they become unhappy, helpless, hopeless, and depressed.” Pg. 22 Gilbert asserts that the only people group who are immune to depression due to losing control of events in their lives are the clinically depressed! He says, “These and other findings have led some researchers to conclude that the feeling of control – whether real or illusory – is one of the well springs of mental health.” What this means is we are usually overpowered by our delusion of control and overestimate our ability to create the circumstances we believe will cause us to be happy in the future. Realism – We tend to believe that what our minds tell us is real is indeed real. This, in fact, is a huge mistake. The way our memory works is not the way we think. We believe our minds record events like a digital movie camera. In actuality, we don’t have the hard drive space. Our minds take what is more like snapshots, or film reel highlights to help with the storage problem. Then, when we replay our memories, our minds fill in the blanks in real time. It uses data from other relevant memories and information it has stored elsewhere and it doesn’t even tell us it is doing this, so we think we are recalling exactly what happened. In the same way, it leaves out information that may or may not be pertinent.
Research - Here (1989) by Richard McGuire
Research - Here (1989) by Richard McGuire
At first it took me a while to realise the message being portrayed in this comic. And after reading over it several times and looking deeper into its background on the internet i realised that each scene in each time stage, is based in the exact same spot, all showing different scenes and activities, apart from the one repeated, of the cleaner. This relates to my project in the case of reputition of place. Each of my 3 scenes is the exact same room, with different people and different styled furniture. The start of the comic also seems more brighter and pleasent. I noticed the male character, presumably the farther, is alot more generous to the wife when she is pregnant or has a baby. In the 2000+ era, i didnt notice any kindness standing out.
http://imgur.com/gallery/IGTsR
COLLIDE DEVELOPMENT
The Brief Consumer culture as a creative process. There is an implied view that consumption is a passive act, where we as consumers are manipulated by advertisers, marketers and designers into buying the signs that mark our differences. However, the inherent creativity of people and their often stubborn rejection of slick marketing has led some writers to present consumerism as a liberating force. The reality, of course, lies somewhere between the two perspectives. Consumption plays an essential role in in the way that people creatively make their own lives – in their networks of friends and bonds of family, in their shared and individual leisure pursuits and ways of organising and conducting their work. For some people, particularly the young, consumption is highly expressive, individualistic and hedonisticit marks out difference and provides pleasure. For others it provides a clearly identified set of codes to establish distinction and status. In a world in which most of us feel a lack of power and control – in both work and politics – consumption provides some source of choice and autonomy. As consumers we are neither passive victims or liberated freewheelers. Our consumption has inherent constraints and no little degree of pressure, yet within these constraints we can construct our lives and equip them with meaning. The essential task for designers is to understand how people make sense and meaning of the things they design, and how they create new experiences with them. It is a task that involves reconsidering the entire practice of design. The Design Experience: The role of design and designers in the twenty-first century Mike Press and Rachel Cooper 2003
Initial Idea Doll house - Initially after ready the brief i struggled for ideas. but
then thinking about happiness and the future, it instantly reminded me of family households and family members going their seperate ways in the future and general hapiness as a family. From this i came up with the idea of creating a open front doll house style animation, with each room developing as the simple animation went on. (1) It could start of as one room, possibly with two adults, a couple. Another room could light up with the two adults but with a child, while still looping the animation in the first room. This second room would then envolve the baby . The next room would then light up in the house with the family developing . This could continue till the whole house is awake and animated. Each room would be concidered as a indivdual GIF aswell. These could be printed out as physical stills. (2) This concept would start off with the whole house lit up, start off with a developed, average household in one living room, and then each family member could move to their rooms (teenagers) for example. This would show as the family is growing up they are taking their own paths into the future (family members leave, new arrive) changing the moods and interiors of the house. These animations would be simplistic clean illustrations, most likely 2D created in illustrator. (3)Possible conecept could be one ghostly character walking through the house as the household develops as he passes through each room, each room developing into the future showing wether they are actually happy or is the happy they think they are expeirencing actually hapiness?(If not a character the camera could be just sliding through) The message that this doll house idea will be depicted in this story would be showing the house developing through the eara of the internet and how it effects the average house hold in both negative and positive ways . Leaving you to decide which is positive or negative.
Secondary Idea Living room
- This is my further developed idea that i came up with after speaking to several tutors as i realised making the doll house animation was verty demanding on time given the time we have. I then spoke to Jay about this problem and he gave me the idea of creating my idea in a more simpler way. Three scenes of the exact same living room. Each from three diferent times. One | 1980 - in the mid 80’s the internet was invented by Vinton Cerf and Robert Kahn, changing lives and households around the world. This scene will be set just before the internet. Two | 2016 - Set in the current time now, most young people are concidered as ‘internet natives’ when described by the older generation, mainly our parents. As these people have grown up with the internet this scene will show family/family members fully engaged with in their internet based devices, no longer socialising with their family but their freinds on the other side of their tablets and phones. Three | 2020 - although Virtual reality has been a hot topic for a few years the ftureu will soon be owned by this. everything will be UI based, hologramps, wafer thin devises and VR goggles. My concept for this final scene of the living room will be the same family yet again in the same living room, all using VR Goggles. In each scene, everything will be the same, but different. For example the TV in the first living room will be the old standard, bang on top of it to get a signal TV. the second will be the usual 50” too big for your living room TV. The final stage wont even have a physical TV, it will be some form of a 3D digital UI hologram based screen, along with a lot of other objects in this final room. The method of animating this will either be sliding through each door of the living room into the other room or suttle pops/fades of each thing in the room transforming into the next rooms stages. This is the Idea i am taking forward.
Initial Notes & Sketches
Initial Notes & Sketches
Initial Notes & Sketches
Initial Notes & Sketches
Digital Development
Digital Development - Faces
Digital Development - Faces
Digital Development - Body
Digital Development - Body
Digital Development - Interior
Room Inspiration
Digital Development - TV
Digital Development - TV
Digital Development - Sofa
Digital Development - Sofa
Design stages | 1960
Design stages | 2015
Design stages | 2025
VIRTUAL REALITY
Character Design | 1960
Character Design | 2015
Character Design | 2025
VIRTUAL REALITY
Animation Procces
https://vimeo.com/166246028