COLLIDE RESEARCH
The Brief Consumer culture as a creative process. There is an implied view that consumption is a passive act, where we as consumers are manipulated by advertisers, marketers and designers into buying the signs that mark our differences. However, the inherent creativity of people and their often stubborn rejection of slick marketing has led some writers to present consumerism as a liberating force. The reality, of course, lies somewhere between the two perspectives. Consumption plays an essential role in in the way that people creatively make their own lives – in their networks of friends and bonds of family, in their shared and individual leisure pursuits and ways of organising and conducting their work. For some people, particularly the young, consumption is highly expressive, individualistic and hedonisticit marks out difference and provides pleasure. For others it provides a clearly identified set of codes to establish distinction and status. In a world in which most of us feel a lack of power and control – in both work and politics – consumption provides some source of choice and autonomy. As consumers we are neither passive victims or liberated freewheelers. Our consumption has inherent constraints and no little degree of pressure, yet within these constraints we can construct our lives and equip them with meaning. The essential task for designers is to understand how people make sense and meaning of the things they design, and how they create new experiences with them. It is a task that involves reconsidering the entire practice of design. The Design Experience: The role of design and designers in the twenty-first century Mike Press and Rachel Cooper 2003
Initial Idea Doll house - Initially after ready the brief i struggled for ideas. but
then thinking about happiness and the future, it instantly reminded me of family households and family members going their seperate ways in the future and general hapiness as a family. From this i came up with the idea of creating a open front doll house style animation, with each room developing as the simple animation went on. (1) It could start of as one room, possibly with two adults, a couple. Another room could light up with the two adults but with a child, while still looping the animation in the first room. This second room would then envolve the baby . The next room would then light up in the house with the family developing . This could continue till the whole house is awake and animated. Each room would be concidered as a indivdual GIF aswell. These could be printed out as physical stills. (2) This concept would start off with the whole house lit up, start off with a developed, average household in one living room, and then each family member could move to their rooms (teenagers) for example. This would show as the family is growing up they are taking their own paths into the future (family members leave, new arrive) changing the moods and interiors of the house. These animations would be simplistic clean illustrations, most likely 2D created in illustrator. (3)Possible conecept could be one ghostly character walking through the house as the household develops as he passes through each room, each room developing into the future showing wether they are actually happy or is the happy they think they are expeirencing actually hapiness?(If not a character the camera could be just sliding through) The message that this doll house idea will be depicted in this story would be showing the house developing through the eara of the internet and how it effects the average house hold in both negative and positive ways . Leaving you to decide which is positive or negative.
INSPIRATION
ESTAFANIA REVERA - DOLL HOUSE
INSPIRATION
ADAM QUEST - MODERN CHURCH
INSPIRATION
KEVIN CRAFT - BIOSHOCK
INSPIRATION
KEVIN CRAFT - BAD BLOOD
INSPIRATION
OLEG BERESNEV - INTERIOR CONSTRUCTOR
Secondary Idea Living room
- This is my further developed idea that i came up with after speaking to several tutors as i realised making the doll house animation was verty demanding on time given the time we have. I then spoke to Jay about this problem and he gave me the idea of creating my idea in a more simpler way. Three scenes of the exact same living room. Each from three diferent times. One | 1980 - in the mid 80’s the internet was invented by Vinton Cerf and Robert Kahn, changing lives and households around the world. This scene will be set just before the internet. Two | 2016 - Set in the current time now, most young people are concidered as ‘internet natives’ when described by the older generation, mainly our parents. As these people have grown up with the internet this scene will show family/family members fully engaged with in their internet based devices, no longer socialising with their family but their freinds on the other side of their tablets and phones. Three | 2020 - although Virtual reality has been a hot topic for a few years the ftureu will soon be owned by this. everything will be UI based, hologramps, wafer thin devises and VR goggles. My concept for this final scene of the living room will be the same family yet again in the same living room, all using VR Goggles. In each scene, everything will be the same, but different. For example the TV in the first living room will be the old standard, bang on top of it to get a signal TV. the second will be the usual 50” too big for your living room TV. The final stage wont even have a physical TV, it will be some form of a 3D digital UI hologram based screen, along with a lot of other objects in this final room. The method of animating this will either be sliding through each door of the living room into the other room or suttle pops/fades of each thing in the room transforming into the next rooms stages. This is the Idea i am taking forward.
Research - No Internet What Would Life be Like Without the Internet? These days its hard to imagine the ‘unthinkable’ of life without the Internet, yet there are many who have grown up without the reliance and dependance upon it. How would todays society fare without the Internet, if it suddenly collapsed or ‘went off-line’? Life with no Internet – Personal Users How would having no Internet affect the general personal user? Well apart from every teenager screaming because they can’t log on to Facebook, it all comes down to how much we personally use the Internet and what for. Some of us hardly use the Internet, where others pretty much live their life around it! Equally some actually live a completely New Life within the Internet like those who use Second Life. I asked a few people their initial feelings towards loosing the Internet, here’s what they said; “So many people use the Internet that if whoever banned it from the world everyone would complain that much and so many people would sue them that they would be forced to put it back on to regain all their money, or everyone should just move to the planet mars.” Charlotte - 16 “Well, people would have to start talking to each other more, like they used to, and the whole morning chat at the post office will return. Kids would have to used the library to find stuff out instead of using Google, which will get them out of the house and learning to do things for themselves. People will receive letters instead of emails.” Melanie - 28 “It would affect me greatly in work because of our regional offices that relay information, policies and procedures to one another quickly. Personally I don’t have the time to go out as much as I’d like to and without the Internet I’d loose valuable socialising networks and access to friends and family far away.” Debbie “Boring life! We would not be able to shop online, which helps a lot of people like me who find it hard to get around” Sylvia – 60+
Research - No Internet Socialising – Can our Youth Socialise without the Internet? Many of us use the Internet to communicate, especially those in the lower age brackets above 10 years. From email to chat forums, social networks, dating sites and even virtual worlds our demands on the Internet for social communication and networking are huge. So it’s easy to anticipate that a life without the internet would force people to turn back to grass roots and socialise and communicate on a very basic level. My worry with this though, specifically within the lower age brackets is will the people who’ve grown up with the Internet around them be able to embrace social engagement on a grass roots level and know how to socialise? Would this better enhance communication skills and language in relation to studies on how ‘Internet slang’ has merged into our language skills? Would our ability to meet new people outside our immediate area be severed and thus affecting who we meet, socialise and interact with and above all whom we spend our lives with? How did you meet your partner? Was the Internet involved in the process? Life without the Internet – Conclusion Above all we have to remember we got to where we are today without the Internet. The Internet was a technological advancement that excelled us into the 21st century and changed the way we socialised, did business and purchased goods. It paved the way to the future and still has many exciting advancements ahead of it’s self. Witnessing the loss of the Internet is probably very unlikely, but either way I’m quite sure as a human race we’d adapt and persevere as we have done for thousands of years. Those who grew up with the Internet well established around them simply can’t comprehend life without it. There are however many of us who practiced life before it’s time and have experienced a life without the Internet. http://jamieking.co.uk/kb/life-without-the-internet.html
Research - VR Reality Virtual reality or virtual realities (VR), which can be referred to as immersive multimedia or computer-simulated reality, replicates an environment that simulates a physical presence in places in the real world or an imagined world, allowing the user to interact in that world. Virtual realities artificially create sensory experiences, which can include sight, touch, hearing, and smell. (Wiki) The Good and the Bad of Escaping to Virtual Reality Researchers believe new immersive technology could lead to isolation, but maybe when social needs are met online, people won’t need in-person interaction as much. In Silicon Valley, in 1985, a ragtag band of programmers began exploring the concept of virtual reality from a tiny cottage in Palo Alto. Spearheaded by the 24-year-old Jaron Lanier, VPL Research helped make VR a buzzword in the mid-to-late 80s and earned substantial investment, before filing for bankruptcy at the decade’s end. Despite mass media interest from publications like Scientific American and Wired, the technology wasn’t there—or it was too expensive—and the audience was a tad too niche. Save for some fruits of its early research, purchased in sum by Sun Microsystems, VPL’s sole legacy has been its popularization of the term “virtual reality.” Thirty years have passed since then, and the landscape has finally shifted in virtual reality’s favor. Last month, Microsoft revealed Project HoloLens, a headset that creates high-definition holograms, which has been secretly under development since around 2010, according to Wired. Its thick, black lenses use an advanced depth camera, sensors, and several processing units to process thousands of bouncing light particles, in order to project holographic models on the kitchen counter, or take the wearer on a hyperrealistic trip to Mars. Google has invested $542 million in the augmented-reality startup Magic Leap, while Sony and Samsung are both developing virtual-reality headsets, according to The Verge. Much was made of Facebook’s $2 billion purchase of VR Kickstarter darling Oculus Rift last March, as Mark Zuckerberg made it clear that the company was playing the long game: “One day, we believe this kind of immersive, augmented reality will become a part of daily life for billions of people.” 18 Feb 2015
http://www.theatlantic.com/health/archive/2015/02/the-good-and-the-bad-of-escaping-to-virtual-reality/385134/
VR Reality Goggles people won’t need in-person interaction as much. This is the point i want to get across in my animation, as the final scene will show them all wearing VR Goggles and making no physical contact.
Research - Happiness? Do You Know What Will Make You Happy in the Future? According to Daniel Gilbert, author of ‘Stumbling on Happiness’, you don’t have a clue. Mr. Gilbert brings together research from four distinct fields, psychology, cognitive-neuroscience, behavioral economics, and philosophy, to answer the age old conundrum: Why are humans so bad a figuring out what will or will not make us happy? In the forward, he says, “We treat our future selves as though they were our children, spending most of the hours of most of our days constructing futures we hope will make them happy.” We get advanced degrees, so we can get ‘good’ jobs in fields we will enjoy, so we can earn more money to buy more things and be more attractive to those of our preferred gender. We diet and exercise, to be healthier now for sure, and also to ensure our older selves will be able to enjoy the retirement our high paying jobs and arguments with our spouses are enabling us to save for. We choose our spouse based entirely on our belief that we will be happy together – forever – even though we know that half of all first marriages end in divorce. We plan and save to be able to have children so we will derive the benefit of all the pleasures we will experience in raising them to be healthy, productive, happy adults with healthy families of their own. We do this knowing that every major study ever done shows the child raising years to be the least happy times in people’s lives. Nearly every major decision and most minor decisions we make in life, we make because we believe these things will make us happy in the future. This is true whether the future is thirty years from now in retirement and grand parenthood or fifteen minutes from now when the wait staff brings us that mouthwatering cheese steak with chili cheese fries.
Research - Happiness? Our Emotions – Americans especially, but humans in general, are notoriously overly optimistic. Most of our stories end with a variation of ‘and they all lived happily ever after.’ We know this is not true. In fact, we know that no one has ever lived happily ever after. Not only does everybody die, but there is always another problem, another emergency, another natural disaster, disease, conflict, or unexpected loss waiting around the corner. The problem with our emotions being involved with predicting our future happiness is we use our imaginations far more often to imagine good things happening than bad. Far more often. The result is, when we project ourselves into the future our optimism clouds our judgment. Humans, as a species, are control freaks – ‘The fact is human beings come into the world with a passion for control, they go out of the world the same way, and research suggests that if they lose the ability to control thins at any point between their entrance and their exit, they become unhappy, helpless, hopeless, and depressed.” Pg. 22 Gilbert asserts that the only people group who are immune to depression due to losing control of events in their lives are the clinically depressed! He says, “These and other findings have led some researchers to conclude that the feeling of control – whether real or illusory – is one of the well springs of mental health.” What this means is we are usually overpowered by our delusion of control and overestimate our ability to create the circumstances we believe will cause us to be happy in the future. Realism – We tend to believe that what our minds tell us is real is indeed real. This, in fact, is a huge mistake. The way our memory works is not the way we think. We believe our minds record events like a digital movie camera. In actuality, we don’t have the hard drive space. Our minds take what is more like snapshots, or film reel highlights to help with the storage problem. Then, when we replay our memories, our minds fill in the blanks in real time. It uses data from other relevant memories and information it has stored elsewhere and it doesn’t even tell us it is doing this, so we think we are recalling exactly what happened. In the same way, it leaves out information that may or may not be pertinent.
Research - Here (1989) by Richard McGuire
Research - Here (1989) by Richard McGuire
At first it took me a while to realise the message being portrayed in this comic. And after reading over it several times and looking deeper into its background on the internet i realised that each scene in each time stage, is based in the exact same spot, all showing different scenes and activities, apart from the one repeated, of the cleaner. This relates to my project in the case of reputition of place. Each of my 3 scenes is the exact same room, with different people and different styled furniture. The start of the comic also seems more brighter and pleasent. I noticed the male character, presumably the farther, is alot more generous to the wife when she is pregnant or has a baby. In the 2000+ era, i didnt notice any kindness standing out.
http://imgur.com/gallery/IGTsR