CANDICE COFFEY

On her journey to creating faith-based cosmetic brand EVERBE.

n 2017 Candice Coffey prayed a I deep prayer that reflected the cry of her heart: “Lord, I surrender my life to you. I don’t want my life to look like anyone else’s, and I don’t want to be comfortable. What do you want me to do to serve you? Use me!” Candice had been in education for 15 years but was open to whatever God wanted her to do. Several months later, she had an unforgettable dream. “I stood at a department store makeup counter and picked up a beautiful tube of lipstick. It was gold and in black writing, said: “Psalm 34.” I then picked up other makeup compacts that also had Scriptures on them. When I woke up the following day, I read Psalm 34”. It was clear to Candice what God wanted her to do. “He called me to create a makeup line that proclaims the Word of God. He called me to encourage the literal application of God’s Word to our own faces.”

Candice had the same question that many ask when God calls them to an unfamiliar place. “But who am I, Lord? I have no experience, no contacts, no knowledge of the cosmetics industry!” God responded to Candice’s questions and concerns by showing her first-hand that when He calls you to it, He will qualify you for it!”

Today, Candice is the CEO and Founder of EverBe, a faith-based cosmetic brand. “EverBe is no longer a dream – these products are a beautiful reality and a direct message from the Father to His daughters. I’m just the messenger and am humbled to be serving as his hands and feet.” Tell me more about your cosmetic brand EverBe. EverBe is a relatively new line of makeup that draws inspiration from Psalm 34. It is intended to change the face of the cosmetics industry as the first-ever beauty brand to celebrate a woman’s God-given identity. To combat the hyper-sexualized messages aimed at women today, EverBe reminds women what and who the word of God says they are: Favored, Fruitful, Pure, Humble, Radiant, and Redeemed.

What is the meaning behind the word EverBe? Every woman is a masterpiece, a one-of-a-kind creation and dream birthed by God before the earth existed. Embedded deep within each woman are pieces of her Creator that will never perish. Hope, a mission to love others and the call to worship and praise her almighty God. It is infinite. As children of God, we are eternal beings who go from this life to the next.

EverBe is a reminder that whatever we face in this life, good or bad, we will EverBe His – never alone and never separated from the Creator.

This relationship exists at all times…forever! EverBe is a covenant between our heavenly Father and His sons and daughters that will never be broken.

Tell me a little about EverBe products and the purpose they serve to women. One of the most unique qualities of EverBe is the concept of “application.” The brand encourages women to “Speak,” “Apply,” and “Be” who Scripture says they are. Each of our products is based on Psalm 34. And so, when a woman applies our lip butter, based on Psalm 34:1, we encourage her to say aloud, ‘…my lips are full of perpetual praise,’ as she applies it. Likewise, with the eyeshadow, she would say ‘…I will gaze upon him, join my life with his, and joy will come.’ For our bronzer and highlighter, she might say,’ I will never wear that shame face again.’ The very application of the makeup becomes an important way to affirm and declare the Truth every time you look in the mirror. Women not only use clean products on their faces, but they create a lifestyle of partnering with God to reclaim the mirror.

EverBe’s makeup line includes: • Lip Butter in shades: Favor, Fruitful and Pure – based on Psalm 34:1 • Eye Shadow in shades: Humble and Redeemed – based on Psalm 34:5 • Highlighter Stick in Radiant – based on Psalm 34:5 • Bronzer Stick in Glory – based on Psalm 34:5 • Eyeliner in Eternal – based on Psalm 34:5 • Brow Pencils in Victory and Triumph – based on Psalm 34:5

What message would you like to convey to the world? Being a woman of God is more than being meek and mild. We are compassionate warriors created to partner with God to reclaim all of His creation. We are loved deeply and passionately by our Creator, and following Him is the adventure of a lifetime. Our responsibility isn’t just ourselves either, but it is also to raise up the next generation with this same truth.

www.everbeyou.com