Owner Stephen Craig
Writer / Julie Yates Photographer / Kerch Creative
Deep in the heart of old Noblesville, Adrienes Flowers & Gifts has delighted customers for years with its unique spin on flower arrangements. Owners Stephen and Moffett Craig strive to offer floral products that personally touch their recipients. Truly a family business, it was owned for more than a decade by Moffett’s parents and brother before being purchased by the Craigs more than 30 years ago. Stephen previously had a career raising livestock and Moffett, who is currently a part-time instructor at IUPUI, was teaching when her parents Stanley and Jessie
Robinson ran the flower shop with her brother Doug. During the 12 years that the Robinsons owned the business, the Craigs often helped out. After gradually learning and absorbing information about the floral shop, the Craigs purchased the store in 1989. “We are just getting started,” Stephen Craig says. “As for the name, Jessie wanted something that would come early in the phone book or be at the front of a listing, so she decided on Adrienes Flowers & Gifts.” Throughout the years, the Craigs and their long-time staff have worked to develop a unique approach to the flower business. Each year they attend classes to learn about
current designs and trends. They offer a “Deal of the Day” arrangement as a way to expose people to uncommon flowers. During high school prom time, the shop produces more than one hundred corsages at a time, and each one is different. “We love to find something that is close to someone’s heart and work from there,” Craig says. “We once used a trophy fish in a funeral spray, and it looked like it was swimming through water vegetation. We’ve made a blanket out of flowers to put on a racehorse, as well as an arrangement completely out of Minnesota Viking colors. The biggest change over the years is the availability of all kinds of flowers. We are able to get them very fresh from a
8 / NOBLESVILLE MAGAZINE / AUGUST 2020 / atNoblesville.com
