Big Rock Ranch
A Listing Proposal presented
by Tom Evans & Ashley DiPrisco Real Estate and Jackson Hole Sotheby’s International Realty
TOM EVANS
Associate Broker
IN A JACKSON HOLE MARKET TEEMING WITH PROFESSIONALS, TOM EVANS HAS DISTINGUISHED HIMSELF AS A TRULY EXCEPTIONAL PERFORMER.
Tom’s achievements are a direct reflection of his 35+ years of real estate experience in the Jackson Hole area. Tom joined BBC Real Estate in 1986 as a broker, and later a partner, before being recruited to Jackson Hole Realty in 1996. He served as a member of the Board of Directors and chaired the Administration Department of what became the valley’s largest brokerage firm before Sotheby’s purchase of Jackson Hole Realty in 2005.
It is at Sotheby’s where Tom’s career flourished. His landmark sales include the 1,500-acre Bar BC Ranch, listed at $112 million--the highest price for any property in Teton County at the time; the 1,250-acre Spring Gulch Ranch, listed at $75 million; and over $230 million in resales at the Bar BC and the Bar B Bar Ranches in Jackson Hole.
In addition to selling and listing properties, Tom has extensive experience in property development. Past projects include development of commercial and residential properties as well as the design, build, and sale of speculative homes.
As a committed member of the Jackson Hole community, Tom has served on numerous nonprofits in and around the valley. His prior service includes positions on the Board of Directors for the Greater Teton Area Habitat for Humanity, the Board of the Jackson Hole Land Trust, and the Board of Governors for 3 Creek Ranch.
Tom’s humble approachability and enthusiasm for the town he has long called home make him the ideal choice for your real estate needs. His proven record of success makes him the benchmark for real estate experience in the valley.
ASHLEY DIPRISCO
Associate Broker
FURTHERING THE DYNAMIC LEGACY OF HER FAMILY’S STAKE IN JACKSON HOLE REAL ESTATE, ASHLEY DIPRISCO STANDS AT THE FOREFRONT OF INNOVATION AND BESPOKE SERVICE FOR THE MOST ILLUSTRIOUS CLIENTELE.
A past President of the Teton Board of Realtors, 2019 Jackson Hole Sotheby’s International Realty “Agent of the Year” and 2021 Teton Board of Realtors “Rising Star” award winner, Ashley DiPrisco brings a wealth of business acumen and skill to her work. Her certification as an Expert Real Estate Negotiator and past experience managing an eyewear retailer’s multi-million-dollar online marketing campaign ensures Ashley will help you achieve your real estate goals.
Ashley’s roots in Jackson Hole run deep. Moving to the valley as a small child, she called Jackson Hole home until she graduated from Jackson Hole High School. She has watched the valley evolve from a quiet and remote natural paradise to the world-renowned destination it is today. After attending college at the University of North Carolina, where she earned a degree in International Business with a minor in Spanish, Ashley spent more than a decade frequently relocating with her family as a U.S. Military spouse. She returned to the valley she and her husband have always thought of as home to raise their two children.
The experience of home hunting in Georgia, Mississippi, California, New Jersey, and Alaska has put her in the seat of the client, whether buyer or seller. Working with Ashley gives you an experienced advocate who understands the stresses, pitfalls, and opportunities that are inextricable from real estate decisions. Adding to her innate and practiced abilities as a real estate leader is her partnership with her father, Tom Evans, one of Jackson Hole’s most experienced brokers.
VALERIE CONGER
Sales
Associate
Valerie Conger has been selling Jackson Hole real estate since 2000 with uncompromising integrity and professionalism. Valerie Conger was born in Wiesbaden, Germany. She grew up as a military brat in Spangdahlem, Germany and attended high school at the French military school in Trier, Germany. After receiving her Baccalaureat, Valerie continued her studies in Strasbourg, France, then attended the Hautes Etudes Commerciales de Nantes. In the course of a dual degree program with HEC Nantes, Valerie obtained her Master’s in Business Administration from The Ohio State University.
With a love for travel, Valerie was making her way to Australia when she decided to visit the National Parks out west. While visiting Jackson Hole in the summer of 1995, Valerie experienced a real and tangible sense of place which compelled her to call Jackson Hole home. Valerie has been living in Jackson Hole since 1996 and enjoys an active lifestyle of long hikes in Grand Teton National Park, back-country skiing, skate-skiing, rock climbing and biking. She continues to discover the world in her free time and frequently travels to France to visit her family.
TYCEN BIRCH
Sales Associate & Creative Director
As Creative Director and visuals lead for the Tom Evans & Ashley DiPrisco Real Estate Team, Tycen Birch brings properties to life through compelling photography and leading-edge video production. This one-two punch provides maximum listing reach in both digital and traditional mediums.
Though Tycen and his wife call Jackson Hole home, his Northern California roots developed his yearning for exhilarating outdoor experiences and an appreciation for both natural and built spaces. He turned his drone and video hobbies into skills that brilliantly capture the character of properties inside and out, creating marketing content that appeals to target markets and specialized audiences. He understands the importance of a property’s story in words, audio, pictures and video. The sum of these efforts produces well-crafted connections with potential buyers and sellers.
Immersed in the Jackson Hole lifestyle, Tycen brings a wealth of inspiration and innovative ideas to the team, promising a fresh and dynamic approach to presenting your property. Whether reaching niche audiences or captivating the broader market, Tycen’s contributions are invaluable in setting our listings apart in the competitive real estate landscape.
UNMATCHED EXPERIENCE
A Family’s Legacy.
JACKSON LOCAL SINCE 1978 - TOM EVANS LICENSED REAL ESTATE PROFESSIONAL SINCE 1986 -TOM EVANS PRESIDENT, TETON BOARD OF REALTORS 1993 -TOM EVANS CO-FOUNDER, JACKSON HOLE MOOSE HOCKEY TEAM 1997 - TOM EVANS REALTOR OF THE YEAR, TETON BOARD OF REALTORS 2011-TOM EVANS #1 SELLING AGENT, JACKSON HOLE SOTHEBY’S INTERNATIONAL REALTY SINCE 2012 -TOM EVANS AGENT OF THE YEAR, JACKSON HOLE SOTHEBY’S INTERNATIONAL REALTY 2019 -ASHLEY DIPRISCO PRESIDENT, TETON BOARD OF REALTORS 2020 -ASHLEY DIPRISCO JACKSON HOLE SOTHEBY’S INTERNATIONAL REALTY’S AWARD WINNER FOR THE LARGEST SALE 2020 -TOM EVANS RISING STAR, TETON BOARD OF REALTORS 2021-ASHLEY DIPRISCO #2 SMALL SALES TEAM IN WYOMING BY SALES VOLUME —REALTRENDS AMERICA’S BEST 2021 -TOM EVANS REAL ESTATE #18 SMALL SALES TEAM IN THE UNITED STATES BY SALES VOLUME REALTRENDS THOUSAND 2021 -TOM EVANS REAL ESTATE #1 SMALL SALES TEAM IN WYOMING BY SALES VOLUME—REALTRENDS AMERICA’S BEST 2022 -TOM EVANS REAL ESTATE #24 SMALL SALES TEAM IN THE UNITED STATES BY SALES VOLUME—REALTRENDS THOUSAND 2022 -TOM EVANS REAL ESTATE TOP 100 AGENTS AND TEAMS, SOTHEBY’S INTERNATIONAL REALTY 2022 -TOM EVANS REAL ESTATE INDUCTEE INTO THE JACKSON HOLE MOOSE HOCKEY HALL OF FAME 2023 -TOM EVANS JACKSON LOCAL SINCE 1978 - TOM EVANS LICENSED REAL ESTATE PROFESSIONAL SINCE 1986 -TOM EVANS PRESIDENT, TETON BOARD OF REALTORS 1993 -TOM EVANS CO-FOUNDER, JACKSON HOLE MOOSE HOCKEY TEAM 1997 - TOM EVANS REALTOR OF THE YEAR, TETON BOARD OF REALTORS 2011-TOM EVANS #1 SELLING AGENT, JACKSON HOLE SOTHEBY’S INTERNATIONAL REALTY SINCE 2012 -TOM EVANS AGENT OF THE YEAR, JACKSON HOLE SOTHEBY’S INTERNATIONAL REALTY 2019 -ASHLEY DIPRISCO PRESIDENT, TETON BOARD OF REALTORS 2020 -ASHLEY DIPRISCO JACKSON HOLE SOTHEBY’S INTERNATIONAL REALTY’S AWARD WINNER FOR THE LARGEST SALE 2020 -TOM EVANS RISING STAR, TETON BOARD OF REALTORS 2021-ASHLEY DIPRISCO #2 SMALL SALES TEAM IN WYOMING BY SALES
EXCEPTIONAL RESULTS
Dominating the Jackson Hole Real Estate Market Year After Year.
TOM EVANS & ASHLEY DIPRISCO SOLD
$1,000,000,000+ IN THE LAST 4 YEARS
WHO YOU WORK WITH MATTERS
Tom and Ashley Offer Expertise in Every Segment of the Real Estate Market.
Successful sales in every price range from entry level to luxury properties.
VACANT LAND
Experience in development and sales of properties from $600K-$100M.
FARM & RANCH
Prior ranch listings include the noteworthy listing of the Bar BC Ranch at $112M - a record for Teton County.
Educated in benefits of land conservation and wildlife preservation.
Sales include office buildings, historic cabins, and large hotels.
Past projects include development of light industrial spaces, self-storage units, office space and commercial retail centers.
A HISTORY OF UNIQUE SALES
LISTED FOR $112,000,000
JACKSON LAND AND CATTLE LISTED FOR $35,000,000
EAST
EAST SPRING GULCH 379 ACRES
EXCEEDING $120,000,000 IN SALES
Sold by Tom Evans and Ashley DiPrisco in 2024, listed for $22,500,000.
Sold by Tom Evans and Ashley DiPrisco in 2023, Listed for $17,000,000.
Sold by Tom Evans and Ashley DiPrisco in 2020, Listed for $35,000,000.
MARKETING PLAN
Scope
• Target Audience: The target audience for Big Rock Ranch includes affluent individuals or families seeking an exclusive, private retreat in a picturesque setting. This group values natural beauty, wildlife, expansive landscapes, and the flexibility to create a custom estate or family compound.
• Message: The marketing message will emphasize the unique aspects of Big Rock Ranch, including its expansive acreage, breathtaking views, varied landscapes, and unparalleled development opportunities. Highlighting the property’s proximity to Wilson, Teton Village, and Jackson will appeal to buyers seeking both tranquility and accessibility. The narrative will focus on the potential for a luxurious, private escape and the unique opportunity to develop a legacy property.
Cost
• Design & Production Costs: Tom Evans and Ashley DiPrisco Real Estate will cover all marketing expenses, utilizing our history of producing high-end marketing materials and leveraging our in-house Creative Director, Tycen Birch, for immediate production of high-quality assets.
Availability
• Timelines: Our in-house Creative Director allows the Tom Evans & Ashley DiPrisco team to immediately produce quality photography, 3D Matterport virtual tours, videography, and digital marketing. This distinguishes our team from other brokers beholden to the busy schedules of freelance photographers who may require as much as 2-3 weeks to deliver their products. Additionally, we possess the ability to re-shoot at a moment’s notice, throughout the seasons, capturing the everchanging beauty of the landscape and views.
Photography
• Property Landscapes: Stunning sunrise and sunset shots highlighting the landscape and the views, emphasizing the properties breathtaking beauty.
• Structures: Detailed photography of each structure at dawn or dusk, including interior photographs showcasing the charm of the ranch.
• Drone: A bird’s eye view depicting the property in its entirety, highlighting its location within the greater landscape.
• Lifestyle: Our goal is to convey the adventurous and wholesome lifestyle of the property.
Videography
• Property Presentation Video: Perhaps the core of our marketing strategy, is a video portraying a dynamic representation of Big Rock Ranch. Videography can engage and foster an emotional connection more effectively than still photography alone. Offering a vivid, immersive experience, the property video is suited to today’s digital platforms.
• Interactive 3D Matterport Virtual Tours: 3D Matterport virtual tours are an essential digital tool that enables a prospect to explore in vivid detail the interior of the home at their leisure and convenience.
Marketing Strategy
• Online Advertising:
◌ The Multiple Listing Service: A core element of our marketing strategy, the MLS feeds listings to popular real estate search engines including Zillow and Realtor.com.
◌ Search and Re-targeting Static and Video Ads: Google paid search and re-targeting ads maintain top-of-mind awareness among prospects who have shown interest in similar properties.
◌ Geo-Targeting Affluent Markets: Geo-targeting affluent zip codes via paid banner ads on premium websites enables us to target high-net-worth individuals in key markets.
◌ SEO Optimization: Online content will be SEO-optimized to rank highly in searches related to luxury estates, outdoor lifestyle, and specific activities offered in Jackson Hole.
◌ Social Media Campaigns: Strategic campaigns on Facebook, Instagram, and LinkedIn, optimized to reach targeted demographics.
◌ Sotheby’s International Realty Network: Leveraging the extensive network of Sotheby’s International Realty, to gain exposure on exclusive platforms like Mansion Global, and to reach worldwide audiences.
◌ Email Marketing Campaigns: Targeted email marketing to reach a curated list of qualified prospects.
◌ YouTube Paid Ads: Strategic optimization of online video views
• Traditional Media:
◌ Local and Regional Publications: Advertising in the Jackson Hole News & Guide, Jackson Hole Daily, Jackson Hole Magazine, and the Cowboy Daily to connect with local and regional audiences.
◌ Direct Mailers: High-quality direct mailers to affluent local neighborhoods.
• Distribution:
◌ Multi-Level Exposure: Our marketing efforts span local, regional, national, and international channels, optimizing our reach to a diverse and capable audience. This layered distribution strategy maximizes the property’s visibility and appeals to a wide range of prospects, from local residents or visitors to international prospects and investors.
Other Marketing Strategies
• Bespoke Referral Networks:
◌ Our Trusted Network Membership: As the exclusive agent chosen for the Jackson Hole market in the prestigious Our Trusted Network, Ashley DiPrisco leverages this elite platform to showcase listings to a select group of high-performing Realtors and their discerning clients.
◌ Metier Maison Collaboration: Membership in Metier Maison allows Ashley DiPrisco to connect directly with top-tier real estate brokerages and their clientele.
◌ Exclusive Mil-Estate Membership: As the sole Jackson Hole agent in the Mil-Estate network—a unique group of military veterans and spouses—Ashley DiPrisco offers your property exclusive access to a niche market.
• Host of “The American Dream TV”: Ashley DiPrisco’s affiliations with the Emmy-nominated show “The American Dream TV,” offer unparalleled exposure for your property. This platform not only showcases your property to an international audience but also enhances online visibility, significantly increasing the reach and impact of our marketing efforts.
• Exclusive Open House Events: Catered, invitation-based open houses allow us to educate our local network of qualified agents, leveraging their respective spheres of influence.
Comprehensive Monthly Reporting
• We provide our sellers detailed monthly reports that encompass all facets of our marketing efforts. This includes analytics on page views, and interactions with our print and social media advertisements. By transparently sharing this data, we not only keep you informed of our progress but also use these insights to continuously refine our strategies, ensuring optimal exposure and engagement for your property.
OUR VERY OWN IN-HOUSE MEDIA/MARKETING STUDIO
With Tycen, our in-house marketing specialist, our team is strategically positioned to put your goals first. We go the extra mile by methodically analyzing online algorithms to optimize exposure for your listing.
Studies conducted by the National Association of Realtors (NAR) have demonstrated that real estate listings with video receive 403%* more inquiries than those without (* using 2022 data).
DYNAMIC MARKETING VIDEO PRODUCTION ON DEMAND
During peak selling months, the average time to receive listing photos from a local freelancer is 2 weeks. Tycen ensures that your listing will be marketed immediately. We also provide the opportunity to re-shoot with every season.
We utilize AI (Artificial Intelligence) - driven predictive analytics to identify potential leads and tailor your content accordingly. By integrating AI into our marketing, we enhance the effectiveness of marketing campaigns in a rapidly evolving digital landscape.
We are the only real estate team in Jackson Hole with an in-house, on demand creative director.
TV EXPOSURE
Why List With an Power Player of Real Estate?
12,000,000 MONTHLY REACH
10,000,000
MONTHLY VIDEO VIEWS
300,000 FOLLOWERS COMBINED
Ashley is a featured host on “The American Dream TV,” an Emmy-nominated national television show highlighting lifestyle, culture, and real estate. As such, Ashley’s national exposure and familiarity with Jackson Hole offer a distinct advantage when marketing your property.
GLOBAL PARTNERS
Our partnership with Mil-Estate enhances your selling experience, even for those unaffiliated with the military. Specializing in broad exposure, Mil-Estate connects you swiftly with more potential buyers. We uphold the highest standards of integrity, professionalism, and efficiency, ensuring exceptional service.
As distinguished members of Our Trusted Network (OTN), a prestigious affiliation with Sotheby’s International Realty, Tom and Ashley are honored to represent our market in this exclusive network. With OTN’s global reach, deep market insights, and commitment to excellence, we can significantly enhance the visibility and appeal of your property, connecting with the right buyers both locally and internationally.
New
SOTHEBY’S EXPOSURE
The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global media partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites. Once a home is showcased on sothebysrealty.com, it is syndicated to more than 30 international websites that are leaders in their categories and markets, and will also be marketed on more than 100 local Sotheby’s International Realty websites.
The exposure and worldwide reach of our listings sets us apart. Targeted digital and print advertising, often exclusive to Sotheby’s International Realty, complement marketing efforts.
850,000 FOLLOWERS
Over 850,000 followers and growing on social media. Our award-winning YouTube channel has more property video views and subscribers than any other real estate brand.
WORLDWIDE REACH ENGAGEMENT
Elevated engagement with our enhanced website - now in 14 languages - immerses millions of buyers via high-resolution photography, 3D virtual reality tours and ultra high-def videography.
Sotheby’s International Realty is a global real estate brand with a network of residential brokerage companies in more than 75 countries and territories.
LOCAL EXPOSURE
Premium placements and exclusivity define an impactful local campaign to ensure a meaningful introduction to your listings.
Proprietary Real Estate Market Reports are released for both Teton County, Wyoming and Teton County, Idaho, featuring premium listings and market information that reaches a broad audience via print, social media and email campaigns.
LOCAL PRINT
As a brokerage we have daily placements in the Jackson Hole Daily as well as weekly full-page placements in the Jackson Hole News & Guide.
BRAND MATERIALS
Custom-designed glossy fliers and postcards are available for distribution to our clientele, the local brokerage, and our network of Sotheby’s International Realty offices and auction houses across the world.
LUXURY PUBLICATION MARKET REPORTS
The bi-annual Jackson Hole Sotheby’s International Realty’s Catalog of Fine Properties showcases a collection of the finest properties in Jackson Hole and Teton Valley.
Tom, Ashley, Valerie and Tycen know the value of a strong community. Together, they support these and many other organizations and nonprofits.
WE ARE PROUD TO SUPPORT:
Animal Adoption Center
Astoria Park Conservancy
Community Entry Services
Community Housing Fund
Craighead Beringia South Dog is My Copilot Friends of Pathways
Grand Teton National Park Foundation
Habitat for Humanity Hole Food Rescue
Jackson Hole Clean Water Coalition
Jackson Hole Land Trust
Jackson Hole Police Auxiliary
Jackson Hole Wildlife Foundation
Jackson Hole Youth Hockey Lucky’s Place
National Museum of Wildlife Art
One 22 Jackson Cupboard
The Greater Yellowstone Coalition PAWS
Rocky Mountain Elk Foundation
Teton County Animal Shelter
Teton County Art Association
Teton County Library Foundation
Teton County Search and Rescue
Teton County Sheriff’s Auxiliary
Teton Literacy Center
The Center for the Arts
The Community Foundation
The Fund for Public Education
Wyoming Stargazing
FIRST IMPRESSION. ONE CHANCE.
Home selling secrets that really matter.
PROPER PRICING
A property receives the most interest during the first few weeks on the market. Proper pricing will maximize buyer exposure and yields the highest chances of a successful sale.
DE-CLUTTER & DE-PERSONALIZE
Let buyers imagine themselves living in your home by removing a third of your belongings. This includes family photos, memorabilia collections and personal keepsakes.
LIGHT IT
After location, good light is the one thing that every buyer cites that they want in a home. Open the drapes, clean the windows, change the lampshades, replace dead light bulbs with LEDs and trim the bushes outside to let sunshine in.
ALWAYS BE READY
Sometimes last minute showings are unavoidable. We do our best to schedule accordingly but keeping your home ready and available allows for successful showings and happy buyers.
ACTION PLAN
Sign Listing Agreement
Notify Local Agents
Marketing Prep
Show Property & Follow Up Monitor Market & Evaluate Strategy
Receive Offer & Negotiate Terms
Close & Facilitate Transfer
Work Through Contract Items
“Ashley is a consummate professional and as someone who grew up in Jackson, she knows the valley as well as anyone! She helped us find the perfect home and was patient and practical at every step. I recommend her to anyone who wants amazing dedication from a truly caring person in finding a home.”- Jimmy
“We recently enlisted Ashley to sell our home. From beginning to end she made this a wonderful experience for us. She was professional, knowledgeable, friendly, and confidential. She always had answers to our questions and proactively kept us informed so that we rarely had questions. I highly recommend using Ashley to buy or sell your home.” - John & Monica
“Tom’s extensive experience and familiarity with the Jackson area real estate market are unmatched. He is responsive and never leaves an inquiry or request unanswered even briefly. He’s good company and unassuming notwithstanding his position at the top of the highly competitive market for real estate brokers in Jackson. His associates are likewise helpful, knowledgeable, and responsive. Our experience selling a property with the assistance of Tom and his team was superb. We highly recommend them.” - Whit
“Tom’s comprehensive knowledge of the market and tenure of experience provides a significant advantage to his clients.” - Bill & Leigh
“We couldn’t have asked for a better agent! Ashley helped us buy our dream piece of land in an incredibly difficult and competitive market. While our purchase is relatively small compared to other sales in our area, we always felt like Ashley’s top priority. Her level of communication, professionalism and preparedness was more than we could ask for. Ashley was honest about all aspects of the buying process and is just an incredibly genuine person overall. Once you meet her, you’ll become instant friends too!” - David & Andrea
Tom Evans: office: 307-739-8149 cell: 307-413-5101
Tomevansre@jhsir.com
Ashley DiPrisco: office: 307-739-8003 cell: 307-413-0208
TomAshleyRealEstate.com
