CONCEPT
Deliverables
Audience
To create a brand, lookbook and print-based promotional materials for the photographer, Jenny Sneap. The promotional materials should include a CV, include interesting folds and be both interactive and visually engaging. The brand itself must be relative to the website she currently has.
1 x Lookbook 1 x Logo Business cards Invoice Promotional material/mail out
Potential employers, collaborators and those attending the end of year show.
PRODUCT 01
COLOURS
Jenny’s work tends to be centered around composition and the arrangement/placement of her models, which is why I opted for the viewfinder logo, as it summarizes her practice.
Pantones:
PRODUCT (RANGE)
SPECIFICATIONS
Obviously she would need some standard pieces of stationary such as letterheads, invoice slips and the like. This range has the brand applied to a variety of formats respective to the function.
Colour values (CMYK):
Paper:
PRODUCT 03 A lookbook with a different approach, instead of having a publication, Jenny wanted something more memorable and something tha matched the production values of her business cards. We settled on a solander box that could fit in 100+ postcard size prints that would double up as a presentation piece for her work that can be
displayed for her end of year show . The postcard prints were printed on 50% recycled paper as were her business cards.
SPECIFICATIONS
COLOUR
Format:
The reason why the image are all black and white is that is is easier to manage the tones and contrast, but it also gives a faux-art air that contributes ironically to its face value.
PROMOTIONAL MAILOUT
PRODUCT 04 (range) The vectored nature of the illustrations allow for an easier transition to larger and smaller scales.
MORAG TONG WRIT OF SEALING Black process ink Black foil 180gsm handmade paper A4 square format, folded