CONCEPT Science is always a subject that is often overlooked or overexaggerated in modern society, leaving the public to assume that conventional methods of communication are facts not to be disputed or discussed. The Times newspaper supplement is a great example of how good design along with carefully selected information can aid the audience to understand often complex stories that are information heavy. Eye catching visuals along with a complimentary colour palette
ensure that the information presented is coherent and consistently engaging.
AUDIENCE
TONE
Times readers that have a keen interest in science, or casual readers that like to learn nuggets of information for personal gain.
Casual, informative, persuasive, bright.
1/5 BRIEF 2 - Eureka! Tomas Cummings Final Major Project OUGD303 http://t-cummings0912fmp.blogspot.co.uk/
PRODUCT 01 The cover illustrations communicate the feature article’s primary subject whilst adhering to the colour scheme. The illustrations were a sign off to my traditional use of vector based pictograms commonly used for categorisation and symbolic reference. As I explored the use of simple textures in illustrator along with using bold shapes and colours, it soon became a standard in the image making process. As did using relevant source material, which there is a general lack of concerning science.
SPECIFICATIONS All dimensions were standard to Eureka’s specifications. The themes are: Neuroscience, animal psychology, early life, goldilocks zones/astrophysics and nanotechnology.
284 x 365mm Printed on bulky newsprint, could not source required stock.
2/5 BRIEF 2 - Eureka! Tomas Cummings Final Major Project OUGD303 http://t-cummings0912fmp.blogspot.co.uk/
PRODUCT 02 Double page spreads containing the relevant information in regards to the most important stories as selected by myself and my peers. The stories themselves had only photography and poorly illustrated examples, which is not much to go on, but I made use of various educational videos to establish a visually distinct style which flowed across the rest of the spreads in an effort to keep the information interesting and visually engaging throughout.
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PRODUCT 03 The promotional special edition newspaper was intended to shock the audience, and thus be alerted to a radical change in their usual broadsheet. In an effort to create a point of conversation in their social circles and to cause a stir in how they think, lending to the original concept that people should be discussing and debating the importance and relevance of science. The Royal Society is mentioned due to the incredible work the foundation has done for centuries and the change it has
brought about. The paper itself is - down to the type specs - a mirror of the original, with the exception of the typeface, Times Modern which was not used due to sourcing issues.
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CONTEXT The limited edition papers would replace the ones that you can buy in off-licenses and shops nationwide. The everyday buyer would not readily recognise the change until they notice the headline and this is meant to open a dialogue with the viewer and hopefully make a difference.
5/5 BRIEF 2 - Eureka! Tomas Cummings Final Major Project OUGD303 http://t-cummings0912fmp.blogspot.co.uk/