CONCEPT
AUDIENCE
TONE
To produce a range of publications that focus on the contemporary side of gaming. The contributors range from professional cult icons and the target audience themselves. The focus of the content is on the aesthetics of gaming and how gaming culture is celebrated throughout the subculture; exhibitions, illustrators, designers, celebrities (not Cheryl Cole more Dara O Briain) and reviews. The publication aims to give gamers and non gamers a window to view gaming outside the
Primarily at hardcore gamers that have a taste for in-depth discussion related to the subject matter and enjoy the aesthetics of games. Casual gamers who have their roots in the creative industry and are on the lookout for new and intriguing publications.
Fun, persuasive, bright, informative, casual.
console.
1/5 BRIEF 3 - Code Magazine Tomas Cummings Final Major Project OUGD303 http://t-cummings0912fmp.blogspot.co.uk/
PRODUCT 01 (RANGE) Each cover depicts the overarching theme for the magazine, as well as the supporting text informing the audience of the relevant information for each issue. The cover image’s use of halftone dots paired with the transparent cover is meant to represent how the viewer should receive the magazine, a double take, where interest is gained through a misinterpretation of the image, but reinforced by the information provided on the cover. Just like playing a game for the first time with no real idea of
SPECIFICATIONS how to play it or understand it. The colours were intended to compliment, if not contrast against each other when laid out as a set, the number of issues responds to when the publication would be released; monthly.
245 x 168mm full bleed - content 248 x 170mm - cover
2/5 BRIEF 3 - Code Magazine Tomas Cummings Final Major Project OUGD303 http://t-cummings0912fmp.blogspot.co.uk/
PRODUCT 02 (CONTENT) The content of the publication is a mix of contributors, from my friends reviewing games, to cult icons such as “yahtzee” Croshaw commenting on the structure of gaming on the whole. The first theme, “quest” is a concept in itself, as you can accept the quest and read on, or deny yourself the adventure into a world of unknown. The first issue aims to gently introduce the reader into the realm of gaming, with Yahtzee discussing how games should be critiqued.
The later issues would be much more deeper in terms of content, allowing for more audience participation and feedback which is the driving force behind Code magazine.
SPECIFICATIONS
COLOURS
Cover: Tracing paper CMYK printing litho
Pantones M: Process Cyan Process Magenta Process Yellow Process Key C=75 M=5 Y=100 K=0
Content: white 100gsm CMYK short run litho
3/5 BRIEF 3 - Code Magazine Tomas Cummings Final Major Project OUGD303 http://t-cummings0912fmp.blogspot.co.uk/
PRODUCT 03
SPECIFICATIONS
COLOUR
Virtual Geographic is the main feature of the magazine, allowing for the reader to engross themselves in the pure aesthetics of a game world, all sourced and approved by the authors and photographers of the tumblr site of the same name, virtualgeographic.tumblr.com. The double page spread with the feature on has a unique code that can be redeemed online for an exclusive discount on the issue’s lookbook, with an option to get a free print of their choice instead of the discount.
Virtual Geographic book: 228 x 177mm short run litho, CMYK
The reason why the images are all black and white is that is is easier to manage the tones and contrast, as well as being able to manipulate at lower resolutions. The exception is for the large scale prints, being available in 2 colour prints.
Virtual geographic prints: Digital prints, on cartridge/textured stock 190gsm.
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DISTRIBUTION The online presence for the magazine would be the main point of contact for the publishers and for purchasing back issues and/or Virtual Geographic or the respective image prints of the feature. The site would also include a forum/contribution page where readers are actively encouraged to help make the magazine, as it helps maintain interest as well as generate a fanbase overnight. The website would be updated according to which theme was currently in circulation. Ideally the first issue is free, but the rest would be priced at ÂŁ3.50 as 100 would cost ÂŁ53.61.
5/5 BRIEF 3 - Code Magazine Tomas Cummings Final Major Project OUGD303 http://t-cummings0912fmp.blogspot.co.uk/