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TONG WANG tonewang.com P L

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V I S UA L I D E N T I T Y

TONG WANG to newan g. c o m

1IN

1IN

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0.828 IN

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1.131 IN

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1IN 0.05

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1IN

0.05

3 | PI N K K I W I

V I S UA L I D E N T I T Y

TONG WANG to newan g. c o m

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5 | PI N K K I W I

V I S UA L I D E N T I T Y

TONG WANG to newan g. c o m

1IN

1IN

1IN

1IN

0.828 IN

1IN 1.131 IN

1IN 0.05

1IN

1IN

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0.05

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V I S UA L I D E N T I T Y

TONG WANG to newan g. c o m

1IN

1IN

1IN

1IN

1IN

1IN

1IN

0.828 IN

1IN

1IN

1IN 1.131 IN

1IN

1IN 0.05

0.05

1IN

1IN

1IN

0.05

8 | PINKKIW I

1IN

0.05

9 | PI N K K I W I

V I S UA L I D E N T I T Y

TONG WANG to newan g. c o m

PANTON: 1235C RGB: 255 183 27 HEX/HTML: ffb71b CMYK: 0 32 95 0

PANTONE: 0921U RGB 157 231 215 HEX/HTML 9DE7D7 CMYK 39 0 25 0 10 | PINKKIW I

RGB 121 115 255 HEX/HTML 7973ff CMYK 63 59 00 00

RGB 92 74 255 HEX/HTML 5c4aff CMYK 74 71 00 00

LOGO IN WHITE

LOGO IN BLACK

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FONT:

ITC Avant Gothic Std Extra Light

DIDOT | ALL CAPS BOLD Font Size: 12PT Leading: 18 PT Tracking: 25

Font Size: 12pt Leading: 18 pt Tracking: 50 11 | PI N K K I W I

V I S UA L I D E N T I T Y

TONG WANG to newan g. c o m

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V I S UA L I D E N T I T Y

LOG O A -0 1

TONG WANG tonewang.com P

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V IS UA L ID E N T IT Y 0 9 0 1 2 0 2 0 R

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V I S UA L I D E N T I T Y

TONG WANG to newan g. c o m

L O GO A-0 2

LOG O 16 | PINKKIW I

A -0 3

17 | PI N K K I W I

V I S UA L I D E N T I T Y

TONG WANG to newan g. c o m

L O GO A-0 4

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TONG WANG to newan g. c o m

TONG WANG to n ewa n g. c o m P

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VI SUAL IDENTITY 0 9 0 1 2 0 2 0 R

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V I S UA L I D E N T I T Y

TONG WANG to newan g. c o m

LOGO

LOG O

B -0 1

B -0 2

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L OGO

L O GO

B-0 3

B-0 4

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V I S UA L I D E N T I T Y

TONG WANG to newan g. c o m

LO GO

LOG O

B -0 5

B -0 6

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TONG WANG to newan g. c o m

TONG WANG to n ewa n g. c o m P

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VI SUAL IDENTITY 0 9 0 9 2 0 2 0 R

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TONG WANG to newan g. c o m

V I S UA L I D E N T I T Y 3in

3in

4.854 in

4.854 in

1: 1.618

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1: 1.618

29 | PI N K K I W I

TONG WANG to newan g. c o m

V I S UA L I D E N T I T Y 3in

3in

4.854 in

4.854 in

1: 1.618

30 | PINKKIW I

1: 1.618

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TONG WANG to newan g. c o m

V I S UA L I D E N T I T Y 3in

3in

4.854 in

4.854 in

1: 1.618

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1: 1.618

33 | PI N K K I W I

TONG WANG to newan g. c o m

V I S UA L I D E N T I T Y 3in

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4.854 in

1: 1.618 04

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05

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V I S UA L I D E N T I T Y

TONG WANG to newan g. c o m

3in

3in

4.854 in

4.854 in

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V I S UA L I D E N T I T Y

TONG WANG to newan g. c o m

3in

08

09

4.854 in

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39 | PI N K K I W I

10

V I S UA L I D E N T I T Y 3in

3in

TONG WANG tonewang.com P

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2.125 in

2.000 in 4.854 in

V IS UA L ID E N TITY 0 9 1 3 2 0 2 0 R

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1.854 in

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1: 1.618

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TONG WANG to newan g. c o m

V I S UA L I D E N T I T Y 3in

3in

3in

2.125 in

2.000 in

2.125 in

2.000 in

4.854 in

4.854 in

1.854 in

1.854 in

1: 1.618

1: 1.618

42 | PINKKIW I

43 | PI N K K I W I

TONG WANG to newan g. c o m

V I S UA L I D E N T I T Y 3in

3in

3in

2.125 in

2.000 in

2.125 in

2.000 in

4.854 in

4.854 in

1.854 in

1.854 in

1: 1.618

1: 1.618

44 | PINKKIW I

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V I S UA L I D E N T I T Y 3in

3in

2.25 in

2.000 in

TONG WANG tonewang.com P

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4.854 in

V IS UA L ID E N TITY 0 9 1 3 2 0 2 0 R

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1.854 in

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1: 1.618

47 | PI N K K I W I

TONG WANG to newan g. c o m

V I S UA L I D E N T I T Y 3in

3in

3in

4.854 in

4.854 in

1.854 in

1.854 in

1: 1.618

1: 1.618

48 | PINKKIW I

49 | PI N K K I W I

TONG WANG to newan g. c o m

V I S UA L I D E N T I T Y 3in

3in

3in

2.125 in

2.000 in 4.854 in

4.854 in

1.854 in

1.854 in

1: 1.618

1: 1.618

50 | PINKKIW I

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V I S UA L I D E N T I T Y

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TONG WANG tonewang.com P L

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V IS UA L ID E N TITY 0 9 1 3 2 0 2 0 F

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53 | PI N K K I W I

V I S UA L I D E N T I T Y

TONG WANG to newan g. c o m

03

04 Demi Bold

Thin Outline

Demi Bold Itallic

Thin Outline Itallic

Bold

Thick Outline

Bold Itallic

Thick Outline Itallic

PINKKIWI

PINKKIWI PINKKIWI

PINKKIWI PINKKIWI

PINKKIWI

PINKKIWI

PINKKIWI 54 | PINKKIW I

55 | PI N K K I W I

V I S UA L I D E N T I T Y

TONG WANG to newan g. c o m

Demi Bold + Light

Light

PINKKIWI

PINKKIWI

Light Itallic

Demi Bold Itallic + Light Itallic

PINKKIWI

PINKKIWI

Regular

Bold + Regular

PINKKIWI

PINKKIWI

Regular Itallic

Bold Itallic + Regular Itallic

PINKKIWI

PINKKIWI 56 | PINKKIW I

57 | PI N K K I W I

V I S UA L I D E N T I T Y

TONG WANG to newan g. c o m

PINKKIWI

PINKKIWI

58 | PINKKIW I

PINKKIWI

PINKKIWI

59 | PI N K K I W I

V I S UA L I D E N T I T Y

TONG WANG to newan g. c o m

PINKKIWI

60 | PINKKIW I

PINKKIWI

PINKKIWI

PINKKIWI

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V I S UA L I D E N T I T Y

TONG WANG tonewang.com P L

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Blue Gray

Faint Gray

R: 155, G: 177, B: 191

R: 246, G: 248, B: 249

#9bb1bf

#f6f8f9

C: 40, M: 22, Y: 18, K: 0

C: 40, M: 22, Y: 18, K: 0

PINKKIWI

PANTONE 5435 U

V IS UA L ID E N TITY 0 9 1 3 2 0 2 0 C

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Light Gray

Dark Blue

R: 227, G: 231, B: 234

R: 53, G: 68, B: 88

#e3e7ea

#354458

C: 10, M: 5, Y: 5, K: 0

C: 82, M: 68, Y: 45, K: 33

PANTONE 7541 U 63 | PI N K K I W I

V I S UA L I D E N T I T Y

TONG WANG to newan g. c o m

Bright Blue

Faint Gray

Light Pink

R: 0, G: 104, B: 138

R: 246, G: 248, B: 249

R: 251, G: 233, B: 223

#00688a

#f6f8f9

#fbe9df

C: 92, M: 53, Y: 30, K: 7

C: 40, M: 22, Y: 18, K: 0

C: 1, M: 9, Y: 10, K: 0

Light Gray

Bright Yellow

Secondary Light Pink

R: 227, G: 231, B: 234

R: 255, G: 190, B: 105

R: 255, G: 231, B: 234

#e3e7ea

#ffbe69

#ffe7ea

C: 10, M: 5, Y: 5, K: 0

C: 0, M: 29, Y: 67, K: 0

C: 0, M: 11, Y: 2, K: 0

PINKKIWI Secondary Green

Primary Green

Bright Fuchsia

R: 134, G: 173, B: 156

R: 121, G: 151, B: 151

R: 255, G: 0, B: 255

#86ad9c

#799797

#ff00ff

C: 51, M: 19, Y: 42, K: 0

C: 56, M: 30, Y: 38, K: 2

C: 27, M: 82, Y: 0, K: 0

PANTONE 7541 U 64 | PINKKIW I

65 | PI N K K I W I

PINKKIWI

TONG WANG to newan g. c o m

Secondary Light Pink

Blue Gray

Deep Red Pink

R: 255, G: 231, B: 234

R: 155, G: 177, B: 191

R: 136, G: 68, B: 88

#ffe7ea

#9bb1bf

#884458

C: 0, M: 11, Y: 2, K: 0

C: 40, M: 22, Y: 18, K: 0

C: 40, M: 80, Y: 48, K: 21

PANTONE 5435 U

Light Pink

Light Gray

R: 251, G: 233, B: 223

R: 227, G: 231, B: 234

#fbe9df

#e3e7ea

C: 1, M: 9, Y: 10, K: 0

C: 10, M: 5, Y: 5, K: 0 PANTONE 7541 U 66 | PINKKIW I

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