PINKKIWI | BRAND IDENTITY

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Beauty By Beauty Pros

Pink k iwi B eau t y B r and Id ent it y Logo | Composition | Typography | Colors


PINKKIWI BEAUTY

VISUAL IDENTITY

PINKKIWI BEAUTY

VISUAL IDENTITY

Design Concept

3in

3in

2.125 in

2.000 in

2.125 in

2.000 in

4.854 in

4.854 in

1.854 in

1.854 in

Pinkkiwi Beauty Brand Identity

01. Logo

1: 1.618

1: 1.618 3in

Design Concept

www.pinkkiwibeauty.com

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Highly Confidential | Internal Use Only

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PINKKIWI BEAUTY

VISUAL IDENTITY

PINKKIWI BEAUTY

VISUAL IDENTITY

01 Icon

Pinkkiwi Beauty Brand Identity

02 Logo Font

1.618 in

P I N K K I W i

02. COMPOSITION 1in

Scale: 100%

Design Concept

www.pinkkiwibeauty.com

Logo Font Scale: 100% Font Family: Bison Font Style: DemiBold Case: All Cap Size: 60 Tracking: 450

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Highly Confidential | Internal Use Only

RGB 99 102 106 HEX/HTML 63666A CMYK57 46 40 25 PANTONE Cool Gray 10 C

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PINKKIWI BEAUTY

VISUAL IDENTITY

PINKKIWI BEAUTY

VISUAL IDENTITY

03 Icon+ Logo Font+ Tag Line

Logo in White

Logo in Black

0.25in

0.5in

Beauty By Beauty Pros

Scale: 100%

www.pinkkiwibeauty.com

Logo Font

Tag Line

Font Family: Bison Font Style: DemiBold Case: All Cap Size: 60 Tracking: 450

Font Family: ITC Avant Garde Gothic Std Font Style: Book Case: Title Case Size: 12px Tracking: 50

Beauty By Beauty Pros

6

Highly Confidential | Internal Use Only

Beauty By Beauty Pros

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PINKKIWI BEAUTY

VISUAL IDENTITY

PINKKIWI BEAUTY

VISUAL IDENTITY

Bison

Demi Bold

PINKKIWI Pinkkiwi Beauty Brand Identity

Demi Bold Itallic

PINKKIWI

03. typography Design Overview

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PINKKIWI Thin Outline Itallic

PINKKIWI

Light

PINKKIWI Light Itallic

PINKKIWI

Bold

PINKKIWI

Thick Outline

Regular

Bold Itallic

Thick Outline Itallic

Regular Itallic

PINKKIWI www.pinkkiwibeauty.com

Thin Outline

Highly Confidential | Internal Use Only

PINKKIWI PINKKIWI

PINKKIWI PINKKIWI 9


PINKKIWI BEAUTY

VISUAL IDENTITY

ITC Avant Garde Gothic Std

PINKKIWI BEAUTY

VISUAL IDENTITY

ITC Avant Garde Gothic Std

Book

Demi

PINKKIWI

Extra Light

Book Condensed

Demi Condensed

Book Oblique

Demi Oblique

PINKKIWI

Extra Light Oblique

Book Condensed Oblique

Demi Condensed Oblique

Medium

Bold

PINKKIWI

Extra Light Condensed

Medium Condensed

Bold Condensed

Medium Oblique

Bold Oblique

Extra Light Condensed Oblique

Medium Condensed Oblique

Bold Condensed Oblique

PINKKIWI PINKKIWI PINKKIWI PINKKIWI

www.pinkkiwibeauty.com

PINKKIWI

PINKKIWI

PINKKIWI

PINKKIWI

PINKKIWI

PINKKIWI

PINKKIWI

PINKKIWI

PINKKIWI

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Highly Confidential | Internal Use Only

PINKKIWI PINKKIWI PINKKIWI PINKKIWI

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PINKKIWI BEAUTY

VISUAL IDENTITY

PINKKIWI BEAUTY

VISUAL IDENTITY

Primary Colors

Pinkkiwi Beauty Brand Identity

04. Colors

RGB 221 218 232

RGB 184 172 214

HEX/HTML DDDAE8

HEX/HTML B8ACD6

CMYK 9 8 0 0

CMYK 26 29 0 0

PANTONE 7443 C

PANTONE 2092 C

RGB 128 129 148

RGB114 100 119

HEX/HTML 808194

HEX/HTML726477

CMYK 49 41 18 9

CMYK52 54 26 19

PANTONE 4127 C

PANTONE 4117 C

Design Overview

www.pinkkiwibeauty.com

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Highly Confidential | Internal Use Only

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PINKKIWI BEAUTY

VISUAL IDENTITY

Secondary Bright Blue R: 0, G: 104, B: 138 #00688a C: 92, M: 53, Y: 30, K: 7

Secondary Faint Gray R: 246, G: 248, B: 249 #f6f8f9 C: 40, M: 22, Y: 18, K: 0

Secondary Light Pink R: 251, G: 233, B: 223 #fbe9df C: 1, M: 9, Y: 10, K: 0

Secondary Light Gray R: 227, G: 231, B: 234 #e3e7ea C: 10, M: 5, Y: 5, K: 0 PANTONE 7541 U

Secondary Bright Yellow R: 255, G: 190, B: 105 #ffbe69 C: 0, M: 29, Y: 67, K: 0

Secondary Light Pink R: 255, G: 231, B: 234 #ffe7ea C: 0, M: 11, Y: 2, K: 0

www.pinkkiwibeauty.com

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