REN_LOGO_BRAND_IDENTITY_DESIGN

REN GROUP

VISUAL IDENTITY

REN GROUP

VISUAL IDENTITY

Ren Group Brand Identity

R E N G R O U P B R AN D IDENT IT Y

01. LOGO

Design Concept

设计理念

Logo | Composition | Typography | Colors

www.rengroup.com.cn

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REN GROUP

VISUAL IDENTITY

REN GROUP

Design Concept

Design Concept

制作理念

制作理念 1.854”

VISUAL IDENTITY

1.146”

1.854”

1.146” 1.146”

1.146” 0.168”

0.168” 1.854”

1.854”

0.27”

0.27” 0.708”

0.708”

0.438”

4.854 in

3”

3” 1.854 in

1.854 in

1: 1.618

www.rengroup.com.cn

0.438”

4.854 in

3in

1: 1.618

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3in

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REN GROUP

VISUAL IDENTITY

Design Concept

Font Combination

制作理念

字母结合

REN GROUP

VISUAL IDENTITY

Ren Group Brand Identity

02. COMPOSITION Icon | Social Icon | Logo

图 标 | 社 交 平 台 图 标 | 商 标 ™️

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REN GROUP

VISUAL IDENTITY

ICON 图标 1”

SCALE: 100%

REN GROUP

VISUAL IDENTITY SCALE: 300%

LOGO 商标™️ Icon in Black

Icon in White

1.271”

SCALE: 100%

1” 1.618” Ren

Group

Ren FONT

Strawberry HEX/HTML: #F9423A R: 249 G: 66 B: 58 C: 0% M: 83% Y: 81% K: 0% PANTONE Warm Red C

www.rengroup.com.cn

Group

Font Family: ITC Avant Garde Gothic Std Font Style: Extra Light Case: Title Case Size: 10px Tracking: 50 Paragraph: Justify all lines Pa ge 8

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Strawberry HEX/HTML: #F9423A R: 249 G: 66 B: 58 C: 0% M: 83% Y: 81% K: 0% PANTONE Warm Red C

Cool Gray R: 99 G: 102 B: 106 HEX/HTML: #63666A C: 57% M: 46% Y: 40% K: 25% PANTONE Cool Gray 10 C

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REN GROUP

VISUAL IDENTITY

LOGO IN BLACK AND WHITE

Ren

www.rengroup.com.cn

REN GROUP

VISUAL IDENTITY

LOGO IN BLACK AND WHITE

Group

Ren

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Group

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REN GROUP

VISUAL IDENTITY

REN GROUP

VISUAL IDENTITY

PRIMARY COLORS

Ren Group Brand Identity

Chinese Red 国红

HEX/HTML: #F9423A

HEX/HTML: #c8102e

R: 249 G: 66 B: 58

R: 200 G: 16 B: 46

C: 0% M: 83% Y: 81% K: 0%

C: 2% M: 100% Y: 85% K: 6%

PANTONE Warm Red C

PANTONE 186 C

03. COLORS

Primary Colors | Secondary Colors | Social Media Colors

主题色 | 配色 | 社交平台多媒体配色

www.rengroup.com.cn

Strawberry 草莓

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Cool Gray 冷灰

Red Ink 国墨

R: 99 G: 102 B: 106

R: 62 G: 43 B: 46

HEX/HTML: #63666A

HEX/HTML: #3e2b2e

C: 57% M: 46% Y: 40% K: 25%

C: 59% M: 72% Y: 60% K: 60%

PANTONE Cool Gray 10 C

PANTONE Black 5 C Pa g e 13

REN GROUP

VISUAL IDENTITY

SECONDARY COLORS

www.rengroup.com.cn

REN GROUP

VISUAL IDENTITY

SOCIAL MEDIA COLORS

Blush

Watermelon

Blush

Living Coral

Watermelon

Vibrant Yellow

HEX/HTML: FEC5E5

HEX/HTML: FE7F9C

HEX/HTML: FEC5E5

#FA7268

HEX/HTML: FE7F9C

#FFDA29

PANTONE 2036 C

PANTONE 190 C

PANTONE 2036 C

PANTONE 16-1546 TPX

PANTONE 190 C

PANTONE 13-0858 TCX

Hot Pink

Fuscia

Hot Pink

Limpet Shell

Fuscia

Turkish Sea

#FF1694

FC46AA

#FF1694

#98DDDF

FC46AA

#1A5190

PANTONE 213 C

PANTONE 232 C

PANTONE 213 C

PANTONE 13-4810 TCX

PANTONE 232 C

PANTONE 19-4053 TCX

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REN GROUP

VISUAL IDENTITY

REN GROUP

VISUAL IDENTITY

ITC Avant Garde Gothic Std

Ren Group Brand Identity

05. FONT

Book

Demi

Medium

Bold

REN GROUP

REN GROUP

Font | Social Media Font

Extra Light

REN GROUP REN GROUP

REN GROUP

字体 | 社交平台多媒体配字

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REN GROUP

VISUAL IDENTITY

ITC Avant Garde Gothic Std

REN GROUP Clise

REN GROUP

Ren Group

VISUAL IDENTITY

Clise

Ren Group Brand Identity

06. MONOGRAM Monogram

交织文字

www.rengroup.com.cn

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REN GROUP

VISUAL IDENTITY

MONOGRAM

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REN GROUP

VISUAL IDENTITY

MONOGRAM

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REN GROUP

www.rengroup.com.cn

VISUAL IDENTITY

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REN GROUP

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VISUAL IDENTITY

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REN GROUP

VISUAL IDENTITY

REN GROUP

VISUAL IDENTITY

BUSINESS CARD Front

Back 2”

LI YANG

力杨

Marketing Director

市场总监

Ren Group Brand Identity

07. BUSINESS CARD

3.5”

Business Card

Ren Group rengroup.com

Ren Group rengroup.com

+86 158 8866 1314 Liyang@rengroupmedia.com.cn

+86 158 8866 1314 Liyang@rengroupmedia.com.cn

名片设计 （中文／英文）

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REN GROUP

VISUAL IDENTITY

REN GROUP

VISUAL IDENTITY

0.25” 0 0.25”

Position Font Family: ITC Avant Garde Gothic Std Font Style: Book Case: Title Case Size: 8px Tracking: 25 Paragraph: Left

0.675”

0

LI YANG Marketing Director

Ren Group rengroup.com

+86 158 8866 1314 Liyang@rengroupmedia.com.cn

www.rengroup.com.cn

NAME Font Family: ITC Avant Garde Gothic Std Font Style: Extra Light Case: UPPERCASE Size: 18px Tracking: 25 Paragraph: Left

0.25”

职务 Font Family: 苹方-简 Font Style: Light Case: Title Case Size: 12px Tracking: 100 Paragraph: Left

Contact (Two Lines) Font Family: ITC Avant Garde Gothic Std Font Style: Book Case: Sentence Case Size: 6px Leading: 8px Tracking: 25 Paragraph: Left

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0.675”

力杨 市场总监

Ren Group rengroup.com

+86 158 8866 1314 Liyang@rengroupmedia.com.cn

www.rengroup.com.cn

姓名 Font Family: 苹方-简 Font Style: Ultralight Size: 31.5px Tracking: 25 Paragraph: Left

Contact (Two Lines) Font Family: ITC Avant Garde Gothic Std Font Style: Book Case: Sentence Case Size: 6px Leading: 8px Tracking: 25 Paragraph: Left

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REN GROUP

VISUAL IDENTITY

REN GROUP

VISUAL IDENTITY

0 0.25”

Position Font Family: ITC Avant Garde Gothic Std Font Style: Book Case: Title Case Size: 8px Tracking: 25 Paragraph: Left

0.675”

LI

YANG Marketing Director

NAME Font Family: AURIC CLISE Font Style: Clise Case: UPPERCASE Size: 21px Leading: 21px Tracking: 50 Paragraph: Left

Ren Group Brand Identity Ren Group rengroup.com +86 158 8866 1314 Liyang@rengroupmedia.com.cn

www.rengroup.com.cn

08. VIDEO FRA,ME

Contact (Two Lines) Font Family: ITC Avant Garde Gothic Std Font Style: Book Case: Sentence Case Size: 6px Leading: 8px Tracking: 25 Paragraph: Left

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Video Frame

视频画框

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HINA 1 081,7< ɦ&8/785( 8(1&(

VISUAL IDENTITY

9

1$ *20(=

VISUAL IDENTITY

9

CR CHINA 1 &20081,7< ɦ&8/785( ,1)/8(1&( 6(/(1$ *20(=

16

16

Strawberry 80%

Limpet Shell

HEX/HTML: #F9423A

#98DDDF

R: 249 G: 66 B: 58

PANTONE 13-4810 TCX

C: 0% M: 83% Y: 81% K: 0% PANTONE Warm Red C

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REN GROUP

VISUAL IDENTITY

REN GROUP

VISUAL IDENTITY

16

Ren Group Brand Identity

08. SOCIAL STORY

9

Social Media Story

社交多媒体平台视频画框 Limpet Shell

设计规划及建议

#98DDDF PANTONE 13-4810 TCX www.rengroup.com.cn

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SOCIAL MEDIA STORY 设计建议 产品类

1080

VISUAL IDENTITY

rengroup.com.cn

SOCIAL MEDIA STORY 设计建议 产品类

1080

1920

VISUAL IDENTITY

1920

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SOCIAL MEDIA STORY 设计建议 产品类

1080

VISUAL IDENTITY

SOCIAL MEDIA STORY 设计建议 产品类

1080

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rengroup.com.cn

1920

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VISUAL IDENTITY

1920

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SOCIAL MEDIA STORY 设计建议 消息类

1080

REN

VISUAL IDENTITY

REN

GROUP

1920

VISUAL IDENTITY

GROUP

This Design Should Make You Laugh!

This Design Should Make You Laugh!

SOCIAL MEDIA STORY 设计建议 消息类

1080

1920

This design should make you laugh

This design should make you laugh

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rengroup.com.cn

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SOCIAL MEDIA STORY 设计建议 消息类

1080

REN

VISUAL IDENTITY

SOCIAL MEDIA STORY 设计建议 消息类

1080

VISUAL IDENTITY

GROUP

REN

GROUP

REN

GROUP

1920

This Design Should Make You Laugh

This Design Should Make You Laugh

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rengroup.com.cn

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1920

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SOCIAL MEDIA STORY 设计建议 人物类

1080

VISUAL IDENTITY

SOCIAL MEDIA STORY 设计建议 人物类

1080

1920

VISUAL IDENTITY

1920

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SOCIAL MEDIA STORY 设计建议 人物类

1080

VISUAL IDENTITY

SOCIAL MEDIA STORY 设计建议 人物类

1080

1920

VISUAL IDENTITY

1920

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