REN GROUP
VISUAL IDENTITY
REN GROUP
VISUAL IDENTITY
Ren Group Brand Identity
R E N G R O U P B R AN D IDENT IT Y
01. LOGO
Design Concept
设计理念
Logo | Composition | Typography | Colors
www.rengroup.com.cn
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REN GROUP
VISUAL IDENTITY
REN GROUP
Design Concept
Design Concept
制作理念
制作理念 1.854”
VISUAL IDENTITY
1.146”
1.854”
1.146” 1.146”
1.146” 0.168”
0.168” 1.854”
1.854”
0.27”
0.27” 0.708”
0.708”
0.438”
4.854 in
3”
3” 1.854 in
1.854 in
1: 1.618
www.rengroup.com.cn
0.438”
4.854 in
3in
1: 1.618
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3in
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REN GROUP
VISUAL IDENTITY
Design Concept
Font Combination
制作理念
字母结合
REN GROUP
VISUAL IDENTITY
Ren Group Brand Identity
02. COMPOSITION Icon | Social Icon | Logo
图 标 | 社 交 平 台 图 标 | 商 标 ™️
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REN GROUP
VISUAL IDENTITY
ICON 图标 1”
SCALE: 100%
REN GROUP
VISUAL IDENTITY SCALE: 300%
LOGO 商标™️ Icon in Black
Icon in White
1.271”
SCALE: 100%
1” 1.618” Ren
Group
Ren FONT
Strawberry HEX/HTML: #F9423A R: 249 G: 66 B: 58 C: 0% M: 83% Y: 81% K: 0% PANTONE Warm Red C
www.rengroup.com.cn
Group
Font Family: ITC Avant Garde Gothic Std Font Style: Extra Light Case: Title Case Size: 10px Tracking: 50 Paragraph: Justify all lines Pa ge 8
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Strawberry HEX/HTML: #F9423A R: 249 G: 66 B: 58 C: 0% M: 83% Y: 81% K: 0% PANTONE Warm Red C
Cool Gray R: 99 G: 102 B: 106 HEX/HTML: #63666A C: 57% M: 46% Y: 40% K: 25% PANTONE Cool Gray 10 C
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REN GROUP
VISUAL IDENTITY
LOGO IN BLACK AND WHITE
Ren
www.rengroup.com.cn
REN GROUP
VISUAL IDENTITY
LOGO IN BLACK AND WHITE
Group
Ren
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Group
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REN GROUP
VISUAL IDENTITY
REN GROUP
VISUAL IDENTITY
PRIMARY COLORS
Ren Group Brand Identity
Chinese Red 国红
HEX/HTML: #F9423A
HEX/HTML: #c8102e
R: 249 G: 66 B: 58
R: 200 G: 16 B: 46
C: 0% M: 83% Y: 81% K: 0%
C: 2% M: 100% Y: 85% K: 6%
PANTONE Warm Red C
PANTONE 186 C
03. COLORS
Primary Colors | Secondary Colors | Social Media Colors
主题色 | 配色 | 社交平台多媒体配色
www.rengroup.com.cn
Strawberry 草莓
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Cool Gray 冷灰
Red Ink 国墨
R: 99 G: 102 B: 106
R: 62 G: 43 B: 46
HEX/HTML: #63666A
HEX/HTML: #3e2b2e
C: 57% M: 46% Y: 40% K: 25%
C: 59% M: 72% Y: 60% K: 60%
PANTONE Cool Gray 10 C
PANTONE Black 5 C Pa g e 13
REN GROUP
VISUAL IDENTITY
SECONDARY COLORS
www.rengroup.com.cn
REN GROUP
VISUAL IDENTITY
SOCIAL MEDIA COLORS
Blush
Watermelon
Blush
Living Coral
Watermelon
Vibrant Yellow
HEX/HTML: FEC5E5
HEX/HTML: FE7F9C
HEX/HTML: FEC5E5
#FA7268
HEX/HTML: FE7F9C
#FFDA29
PANTONE 2036 C
PANTONE 190 C
PANTONE 2036 C
PANTONE 16-1546 TPX
PANTONE 190 C
PANTONE 13-0858 TCX
Hot Pink
Fuscia
Hot Pink
Limpet Shell
Fuscia
Turkish Sea
#FF1694
FC46AA
#FF1694
#98DDDF
FC46AA
#1A5190
PANTONE 213 C
PANTONE 232 C
PANTONE 213 C
PANTONE 13-4810 TCX
PANTONE 232 C
PANTONE 19-4053 TCX
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REN GROUP
VISUAL IDENTITY
REN GROUP
VISUAL IDENTITY
ITC Avant Garde Gothic Std
Ren Group Brand Identity
05. FONT
Book
Demi
Medium
Bold
REN GROUP
REN GROUP
Font | Social Media Font
Extra Light
REN GROUP REN GROUP
REN GROUP
字体 | 社交平台多媒体配字
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REN GROUP
VISUAL IDENTITY
ITC Avant Garde Gothic Std
REN GROUP Clise
REN GROUP
Ren Group
VISUAL IDENTITY
Clise
Ren Group Brand Identity
06. MONOGRAM Monogram
交织文字
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REN GROUP
VISUAL IDENTITY
MONOGRAM
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REN GROUP
VISUAL IDENTITY
MONOGRAM
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REN GROUP
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VISUAL IDENTITY
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REN GROUP
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VISUAL IDENTITY
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REN GROUP
VISUAL IDENTITY
REN GROUP
VISUAL IDENTITY
BUSINESS CARD Front
Back 2”
LI YANG
力杨
Marketing Director
市场总监
Ren Group Brand Identity
07. BUSINESS CARD
3.5”
Business Card
Ren Group rengroup.com
Ren Group rengroup.com
+86 158 8866 1314 Liyang@rengroupmedia.com.cn
+86 158 8866 1314 Liyang@rengroupmedia.com.cn
名片设计 （中文／英文）
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REN GROUP
VISUAL IDENTITY
REN GROUP
VISUAL IDENTITY
0.25” 0 0.25”
Position Font Family: ITC Avant Garde Gothic Std Font Style: Book Case: Title Case Size: 8px Tracking: 25 Paragraph: Left
0.675”
0
LI YANG Marketing Director
Ren Group rengroup.com
+86 158 8866 1314 Liyang@rengroupmedia.com.cn
www.rengroup.com.cn
NAME Font Family: ITC Avant Garde Gothic Std Font Style: Extra Light Case: UPPERCASE Size: 18px Tracking: 25 Paragraph: Left
0.25”
职务 Font Family: 苹方-简 Font Style: Light Case: Title Case Size: 12px Tracking: 100 Paragraph: Left
Contact (Two Lines) Font Family: ITC Avant Garde Gothic Std Font Style: Book Case: Sentence Case Size: 6px Leading: 8px Tracking: 25 Paragraph: Left
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0.675”
力杨 市场总监
Ren Group rengroup.com
+86 158 8866 1314 Liyang@rengroupmedia.com.cn
www.rengroup.com.cn
姓名 Font Family: 苹方-简 Font Style: Ultralight Size: 31.5px Tracking: 25 Paragraph: Left
Contact (Two Lines) Font Family: ITC Avant Garde Gothic Std Font Style: Book Case: Sentence Case Size: 6px Leading: 8px Tracking: 25 Paragraph: Left
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REN GROUP
VISUAL IDENTITY
REN GROUP
VISUAL IDENTITY
0 0.25”
Position Font Family: ITC Avant Garde Gothic Std Font Style: Book Case: Title Case Size: 8px Tracking: 25 Paragraph: Left
0.675”
LI
YANG Marketing Director
NAME Font Family: AURIC CLISE Font Style: Clise Case: UPPERCASE Size: 21px Leading: 21px Tracking: 50 Paragraph: Left
Ren Group Brand Identity Ren Group rengroup.com +86 158 8866 1314 Liyang@rengroupmedia.com.cn
www.rengroup.com.cn
08. VIDEO FRA,ME
Contact (Two Lines) Font Family: ITC Avant Garde Gothic Std Font Style: Book Case: Sentence Case Size: 6px Leading: 8px Tracking: 25 Paragraph: Left
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Video Frame
视频画框
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HINA 1 081,7< ɦ&8/785( 8(1&(
VISUAL IDENTITY
9
1$ *20(=
VISUAL IDENTITY
9
CR CHINA 1 &20081,7< ɦ&8/785( ,1)/8(1&( 6(/(1$ *20(=
16
16
Strawberry 80%
Limpet Shell
HEX/HTML: #F9423A
#98DDDF
R: 249 G: 66 B: 58
PANTONE 13-4810 TCX
C: 0% M: 83% Y: 81% K: 0% PANTONE Warm Red C
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REN GROUP
VISUAL IDENTITY
REN GROUP
VISUAL IDENTITY
16
Ren Group Brand Identity
08. SOCIAL STORY
9
Social Media Story
社交多媒体平台视频画框 Limpet Shell
设计规划及建议
#98DDDF PANTONE 13-4810 TCX www.rengroup.com.cn
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SOCIAL MEDIA STORY 设计建议 产品类
1080
VISUAL IDENTITY
rengroup.com.cn
SOCIAL MEDIA STORY 设计建议 产品类
1080
1920
VISUAL IDENTITY
1920
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SOCIAL MEDIA STORY 设计建议 产品类
1080
VISUAL IDENTITY
SOCIAL MEDIA STORY 设计建议 产品类
1080
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rengroup.com.cn
1920
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VISUAL IDENTITY
1920
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SOCIAL MEDIA STORY 设计建议 消息类
1080
REN
VISUAL IDENTITY
REN
GROUP
1920
VISUAL IDENTITY
GROUP
This Design Should Make You Laugh!
This Design Should Make You Laugh!
SOCIAL MEDIA STORY 设计建议 消息类
1080
1920
This design should make you laugh
This design should make you laugh
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rengroup.com.cn
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SOCIAL MEDIA STORY 设计建议 消息类
1080
REN
VISUAL IDENTITY
SOCIAL MEDIA STORY 设计建议 消息类
1080
VISUAL IDENTITY
GROUP
REN
GROUP
REN
GROUP
1920
This Design Should Make You Laugh
This Design Should Make You Laugh
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rengroup.com.cn
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1920
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SOCIAL MEDIA STORY 设计建议 人物类
1080
VISUAL IDENTITY
SOCIAL MEDIA STORY 设计建议 人物类
1080
1920
VISUAL IDENTITY
1920
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SOCIAL MEDIA STORY 设计建议 人物类
1080
VISUAL IDENTITY
SOCIAL MEDIA STORY 设计建议 人物类
1080
1920
VISUAL IDENTITY
1920
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