GRAPHICS | OVERVIEW
SEPHORA CHINA LAUNCH
Sephora Gondola Update Phase One
GRAPHIC FOR SMALL VISUAL BOX
GRAPHIC FOR BACK PLATE
• Lead with bold benefit language
• Hero product and create hierarchy
• Macro ingredient
• Direct product benefit • Dramatized product imagery
GRAPHIC FOR BIG VISUAL BOX STEP 1 smooth
• Lead with bold benefit language • Macro ingredient
SWEET, SOFT LIPS
STEP 2 exfoliate
nourishing treatments with buildable color
STEP 3 nourish
SUGAR LIP CARE prep + perfect
GRAPHIC FOR LEFT TEASERS • Flexibility to highlight newness, link sell or key SKUs • Adapt copy and product display to local market needs • Environmental ingredient PROTECT
UV Protection For Lips, Face & Eye Area $26
GRAPHIC FOR RIGHT TEASERS
LEFT PLATE’S GRAPHIC
GRAPHIC FOR DRAWER LEFT PLATE’S GRAPHIC
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