Cover Letter | Tong Wang

TONG WANG

GRAPHIC DESIGNER | ILLUSTRATOR | ANIMATOR | EDUCATOR

WWW.TONEWANG.COM | TONGWANG@TONEWANG.COM | P: (631) 838-3100 | NEW YORK, NY 10009

My name is Tong Wang, and I am currently majoring in Digital Media Design for Learning DMDL as part of my master’s degree program at New York University.

For the first time, I traveled to America and enrolled at Stony Brook University at age seventeen, majoring in journalism. After a few semesters, I felt journalism couldn’t help me develop my true passion for visual art, so I transferred to Parsons School of Design. In 2018 I completed my BFA in illustration and animation. For my senior thesis, I organized, produced, and curated an exhibition titled “[H]ours” at the Charles West Gallery in the West Village of Manhattan, which integrated art from my fellow graduating classmates.

After graduation, I landed a position as a Global Creative Designer at Christian Louboutin Beauté, an international fashion house in their beauty and accessories division. My work contributions and designs are still being featured in 34 global stores, including locations in New York, London, Paris, Hong Kong, and Tokyo. My work at CLB aimed to unite and transcend cultural communities by merging fashion and art. I worked in partnership with the Creative Design Director in Paris and reported to the Global Director of Store Design & Visual Merchandising in New York.

Despite my success, I’ve recognized and appreciated the opportunities to enhance my fine art and visual experience skills, which enriches my creativity and communication skills by continuing my education at NYU. In spring 2019, I started majoring in DMDL. I studied user experience design, user interaction design, instructional design, learning science, and cognitive science. I am learning how to apply cognitive science and learning science theories to design digital media such as Educational Application, Website, and Social Media to improve user experiences in multimedia learning environments.

As an instructional designer, I have learned how to apply cognitive science theories to minimize the cognitive load for learners or users in multimedia learning environments. Meanwhile, I have also learned how to use the essential design principles, such as advanced organizers and the Dual Coding theory, to support

the users to understand the learning content effectively and successfully achieve the learning goals in a multimedia learning environment. Most importantly, I am successfully applying my newly researched materials in my designs to improve user experiences.

I have also worked as a freelance creative director and independently designed the ZOETROPE mooncake packaging for Lady M Confections during my studies. In this particular experience, I worked on cooperating and guiding my team to produce the packaging and successfully launch the design in September 2019. Still, also, I successfully applied User-Centered Design and ADDIE to design the packaging. The design was called the best mooncake packaging design of the year, and it was sold out in 4weeks in both of the United States, Mainland China, Taiwan, and Hong Kong and Singapore. The design was widely reported on social media and featured in famous magazines, including VOGUE Taiwan, VOGUE Hong Kong, Cosmopolitan Taiwan, Cosmopolitan Hong Kong, and ELLE Hong Kong. The relevant video and commercials for promoting the design are on major social media such as Instagram, Facebook, Weibo.

Sincerely, Tong Wang