Tong Wang Visual Design Portfolio

PORTFOLIO

TONG WANG www.tonewang.com

VISUAL DESIGN https://www.tonewang.com/ tongwang@tonewang.com

2 Lady M Pentawards Silver Award 8 Pinkkiwi Beauty 12 Wellness 18 Lancôme 22 Xiaomi USA 28 Deep Blue Island 34 H 2 Kitchen 42 China Fashion Gala

Visual Merchandising | Visual Identity | Graphic Design | Illustration | Animation Adobe Creative Suite Adobe After Effects Adobe InDesign Adobe Illustrator Adobe Photoshop

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Lady M Mid-Autumn Festival Packaging Design

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The 2019 packaging design for the Lady M mooncakes

While spinning the zoetrope, the golden foiled stars begin

gift set animates Eastern cultural images through a device

to twinkle as they catch the reflection of light. A dynamic

called a zoetrope. Customers spin the body of a cylinder

movement of the moon’s phases represents the moment of

to observe a sequential movement of a leaping rabbit that

harmonious unions for Chinese families. In Chinese folklore,

progresses with the changing phases of the moon. One of

it is said the moon is the brightest most complete circle on

the ways the Lady M Brand has established dominance in

this day, a day for family reunions.

the luxury goods market is through their innovative designs that transforms the packaging of goods like the mooncake to a collectable artistic masterpiece. Each year the public sets high anticipation and expectations for a jaw dropping design that utilizes modernity, innovation, whimsy, romance,

In the 2019 design, the designers attached great importance to the concept of participation. Traditionally the packaging design of mooncakes on the market is static and emotionally “quiet,” separated from the products.

and a sense of luxury for the iconic Chinese pastry, the

A skilled designer would challenge these static models to

mooncake.

enhance the entire product and experience by adding

The 2019 design parallels the meanings of Mid-Autumn Festival by focusing on customers sentimentalities with the cycle of returning family members gathering together; the cylinder of the packaging represents the shape of a circular reunion, unity and gathering together.

The eight pieces of Mooncakes (eight being a very lucky number in Eastern cultures) and the fifteen arches represent the date of the Mid-Autumn Festival, August 15th. The royalblue tones of the packaging are inspired by the colors of the crisp Autumn night sky in order to allow customers to experience the majesty of the heavens in their homes.

“energy” to a movable, dynamic design. Users can play, create stories, and watch a short magical animation together with their families, while enjoying the delicious mooncakes during this special time of family reunion.

By creating a unifying family experience through innovative packaging, themes and product quality, the successful designers seamlessly merged the meaning of Mid-Autumn festival into this charming keepsake. The 2019 zoetrope sold out in less than four weeks, faster than any previous product.

The market confirms the designers’ decisions and insights were correct.

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8 Design Concept

3in

3in

2.125 in

2.000 in

2.125 in

2.000 in

4.854 in

4.854 in

1.854 in

1.854 in

1: 1.618

1: 1.618 3in

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03 Icon+ Logo Font+ Tag Line

0.25in

0.5in

Beauty By Beauty Pros

Scale: 100%

Logo Font

Tag Line

Font Family: Bison Font Style: DemiBold Case: All Cap Size: 60 Tracking: 450

Font Family: ITC Avant Garde Gothic Std Font Style: Book Case: Title Case Size: 12px Tracking: 50

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1.854”

1.146” 1.146” 0.168”

1.854”

0.27” 0.708”

0.438”

4.854 in

3” 1.854 in

1: 1.618

Visual Design / 2D creative

3in

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1.854”

1.146”

1.146” 0.168” 1.854”

0.27”

0.708”

0.438”

4.854 in

3” 1.854 in

1: 1.618

Visual Design / 2D creative

3in

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1 0 VIBRATING FUNC TIONS

U LTRASILK ™ SILIC ONE

DEEP VIBRATIONS POWERFU L

Materials: Silicone, ABS Plastic All Rights Reserved: The shape and appearance of this package is a trademark of Blush Novelties.

BL-27502 Purple

printed on recycled paper

Visual Design / 2D creative

WATERPROOF RECHARGEABLE 10 FUNCTIONS

6.75in

MAGNETIC C H ARGING

WATERPR OOF IPX7

The Wellness Palm Sense turns your hand into a strong, 10-function vibe with vibration points at the tip and base. The finger fin makes the Palm Sense easy to hold when slipped between your fingers. The smooth, subtly cushioned silicone brings rumbly vibrations to any point you choose.

3.75 inch length x 2 inch width

POWER VIBE

WELLNESS Register your product at blushlove.com for product and warranty information. *Valid only in US and Canada.

Responsibly Made in China.

Designed and Quality Assured in New York | Hecho en China | Fabriqué en Chine | In China hergestellt

POWER VIBE 1 YEAR WARRANTY

3in 4in 3in 4in

CREATEDTO BRING PLEASUREIN TO YOUR LIFE

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PA LM SENSE 3.75 inch length x 2 inch width

3in

1 0 VIBRATING FU NC TIONS

4in

3in

WELLNESS

ULTRASILK ™ SILIC ONE

MAGNETIC

POWERFUL DEEP VIBRATIONS The Wellness Palm Sense turns your hand into a strong, 10-function vibe with vibration points at the tip and base. The finger fin makes the Palm Sense easy to hold when slipped between your fingers. The smooth, subtly cushioned silicone brings rumbly vibrations to any point you choose.

IPX7 Materials: Silicone, ABS Plastic All Rights Reserved: The shape and appearance of this package is a trademark of Blush Novelties.

BL-27502 Purple

Explore Wellness

printed on recycled paper

Register your product at blushlove.com for product and warranty information. *Valid only in US and Canada.

Responsibly Made in China.

Designed and Quality Assured in New York Hecho en China | Fabriqué en Chine | In China hergestellt

WATERPR OOF

PALM SENSE ULTRASILK™ SILICONE

1 YEAR WARRANTY

10 FUNCTIONS

HAND HELD

RECHARGEABLE

Visual Design / 2D creative

WATERPROOF

6.75in

C H ARGING

CREATEDTO BRING PLEASUREIN TO YOUR LIFE

4in

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Lancôme China CNY 2020

折页“屏风”背景板 二号

折页“屏风”背景板 一号

折页“屏风”背景板 三号

“阶梯一” 主打产品一号

“阶梯二” 附属产品，可“多”空位

Visual Design / 2D creative

23 选材，选色，工艺 Logo 3D 烫金 （Emboss）

折扇镶嵌金边 Logo 3D 烫金 （Emboss） 品牌标识| Logo 3D 烫金 可印刷在折扇上 Visual Design / 2D creative

多样化的组合搭配：花+扇+圆盘

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Xiaomi Mi-Stery Box

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Deep Blue Island

1IN

1IN

1IN

1IN

1IN 1.5IN 1.5IN

1IN

1IN

1.5IN

30˚

2IN

1IN

PANTONE 2727C Visual Design / 2D creative

PANTONE 3125C

PANTONE 7549C

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R= 0.125IN

Font:

ITC Avant Gothic Std Extra Light Font Size: 12pt Leading: 18 pt Tracking: 50

Visual Design / 2D creative

字體

蘋方-港

Font Size: 12pt Leading: 18 pt Tracking: 25

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H Square Kitchen

SCALE: 100%

0.618in

0.382IN

0.236in

1IN

1.618in

1in

½

½ 0.1IN

和 合

和 合

½

½

Visual Design / 2D creative

和 合

37 LOGO 1

和 合

和 合

H2 KITCHEN LOGO 2

H2 KITCHEN

PANTONE® 0921U

和 合 Font: Frontage Condensed 3D Font size: 30pt Leading: 36pt Font: 汉仪柏青体(简) Font size: 12pt Leading: 20pt Font: Timberline Regular Font size: 26pt Leading: 36pt

RGB 157 231 215 HEX/HTML 9DE7D7 CMYK 39 0 25 0

PANTONE® 7476U

RGB 90 119 123 HEX/HTML 5A777B CMYK 80 35 46 16

FONT LOGO

H2 KITCHEN LOGO IN BLACK

PANTONE®

YELLOW 012U

和 合

H2 KITCHEN

RGB 255 224 0 HEX/HTML FFE000 CMYK 0 3 97 0

Visual Design / 2D creative

PANTONE® 7549U

RGB 255 184 56 HEX/HTML FFB838 CMYK 0 22 100 0

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Visual Design / 2D creative

TONG WANG www.tonewang.com

CHRISTIAN LOUBOUTIN BEAUTÉ https://www.tonewang.com/visual-design/louboutin-beaute tongwang@tonewang.com

Visual Merchandising | Visual Identity | Graphic Design | Illustration | Animation Adobe Creative Suite Adobe After Effects Adobe InDesign Adobe Illustrator Adobe Photoshop

PORTFOLIO

Christian Louboutin Beauté

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LOUBITAG NAIL COLLECTION Available in three limited edition duo sets:

Loubitag Collection I Pluminette – Daring hot pink Batignolles – Willow-green blue

Loubitag Collection II Miss Loubi – Vibrant coral pink Bolidonna – Bright berry violet infused with red

LOUBITAG NAIL COLLECTION The Loubitag Nail Collection is inspired by the intimate moments Christian Louboutin shares with his fans from around the world, which he preserves in drawing.

Inspired by Christian’s on-the-spot drawings, Loubitag showcases his hand-drawn, one-of-a-kind artwork.

It features his iconic signature, doodles of expressive eyes, multicolored hearts and stars, and playful words.

Christian’s motto: “Open Eyes, Open Heart….and please, No Selfies!” references the designer’s passion for authentic human connection, joyfulness, and fantastical flights of imagination. Like a guestbook opening for the first time to the public, Loubitag celebrates more than 25 years of unrestrained designs.

Loubitag Collection III Edgypopi– Flirty and punchy orange-red Baraboum –Vivid royal blue

A beautifully constructed origami construction box opens to reveal two miniature bottles of Pop shades from his Nail Colour collection. Christian Louboutin Nail Colour delivers luxurious, ultra-pigmented and longlasting colour to nails.

• Tall, slender cap inspired by calligraphy • Highly pigmented, rich formula delivers rich, luxurious colour in one stroke. 2 coats creates the effect of 20 coats of traditional Chinese Lacquer • Custom-designed, patented triangular brush picks up the right amount of formula, without air bubbles • Long-wearing and chip resistant • Fill weight: 3 x 0.2 fl oz / 3 x 6 ml

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Rouge Louboutin Metalissime Nail Colour A rich and luminous nail lacquer with a metallic effect. This formula is created with a special red pigment that helps deliver opulent colour and lustrous, intense coverage.

It is enriched with shiny reflective pearls that give nails a striking glistening look. A glossy black box with a metallic red reveal best showcases Rouge Louboutin Metalissime Nail Colour.

• Tall, slender cap inspired by calligraphy • Highly pigmented, rich formula delivers rich, luxurious colour in one stroke. 2 coats creates the effect of 20 coats of traditional Chinese Lacquer • Custom designed, patented triangular brush picks up the right amount of formula, without air bubbles • Long wearing and chip-resistant • Fill weight: 13ml / 0.4 fl oz.

Rouge Louboutin Metalissime Silky Satin Lip Colour Formulated with a creamy texture, this lipstick wraps lips in with high shine that leaves them hydrated and smooth. Formulated with multi-dimensional pearl pigments, it delivers true colour and magnifies lips with its dazzling finish that allows for exceptional light diffusion.

This Silky Satin Lip Colour is presented in a re-usable black lacquer carton jewelry box stamped with a red metallic logo, including a silk ribbon and a silk carrying pouch.

• Unique blend of ultra-fine colour pigments expresses deep and generous colour with a silky satin finish and soft shine • Contains natural oils and seed butters that easily glide over the lips • Medium to full coverage is delivered in one stroke • Feels opulent and sensual on the lips • Fill weight: 3.8gr / 0.134oz

Rouge Louboutin Metalissime Loubilaque Lip Lacquer

METALISSIME ROUGE COLLECTION Inspired by his passion for gifting objets d’art that are as worthy of display as their enjoyment, Christian puts a playful holiday twist on his iconic Rouge Louboutin. The beloved shade takes on new dimension as Rouge Louboutin Metalissime Silky Satin Lip Colour, Loubilaque Lip Lacquer and Nail Colour. Each one is adorned in a rich red glimmering finish and crowned with a shiny gold metal cap. Their preciousness is instantly heightened, transforming them into otherworldly pleasures. This holiday collection sparkles and enchants, and has you dreaming of holiday parties.

Rouge Louboutin Metalissime Silky Satin Lip Colour, Loubilaque Lip Lacquer and Nail Colour formulae uniquely combine pure colour with a crystal pearl finish that boldly captures light, changing from every angle for a mesmerizing multi-dimensional effect.

This collection transports you to disco heydays. Made for dancing under flashing lights, lips are adorned in fine crystals and nails are coated in sparkle.

This Loubilaque Lip Lacquer provides high-definition patent leather finish and a full-coverage shimmering effect. This formula combines highdefinition shine with special effect coated pigments to enrich lips with the deepest colour payoff while specially treated red pigments intensely reflect light.

Rouge Louboutin Metalissime Loubilaque Lip Lacquer is presented in a reusable black lacquer carton jewelry box stamped with a red metallic logo, including a silk ribbon.

• Delivers a patent leather shine and full-bodied, shimmering colour in just one coat • Drenches lips in richly hued pigments that offer highly dimensional, light-reflecting shine and lasting colour • Non-sticky and exceptionally comfortable on lips • Fill weight: 4.7 ml / 0.16oz

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“A woman is not exactly just one person. Who is she?

She can be a different woman at different times. She can be a lover in one moment and a little girl in the next.

She is working. She is enjoying life. Is she going on a date? Does she want to highlight herself?

Does she want to have an impact on someone or does she want to forget herself?

Does she want to feel more feminine?

Who is she?”

-Christian Louboutin

Christian’s love of women’s changing moods and identities underpins his philosophy of parfum. Rather than limiting women by creating only one parfum, he created three distinct parfum personalities to give women the possibility to play with their femininity and to empower them in the way they choose to express their feelings and desires.

BIKINI QUESTA SERA

TROUBLE IN HEAVEN

is a sumptuous parfum that evokes the heat of the day on the skin and that golden hour as the sun slips behind the horizon and the cool of the night awakens. White flowers - heady tuberose and opulent jasmine - combine to create a deeply sensuous, voluptuous parfum.

Powerful. Compelling. Seductive.

It is both mysterious and overt as intoxicating amber resonates with notes of patchouli, tonka absolut and iris to create liaisons dangereuses. Warm and sexy, impactful, Trouble in Heaven lights the fire.

While each is unique in personality these three fragrances are united by Christian’s idea behind their construction.

“Experiencing the fragrance in the same way as you experience a piano note being played.

The “PING” is the first burst of scent like the striking of a piano key, followed by a beautiful resonance as the note echoes its

TORNADE BLONDE

sound.

There is one present moment, and then there is the trace, le sillage, its memory…”

-Christian Louboutin .1.

is irresistible, irrepressible. A modern and enchantingly feminine floral with Bulgarian rose at its heart, it is marked by opening fresh green notes of cassis and Italian bergamot. It is young and dynamic, adventurous and full of passion, an addictive rose parfum that is both sexy and elegant.

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“I wanted to evoke the mystery and opulence of perfume, to renew the way precious oils were treasured in the past and to celebrate woman and her desires” .

-Christian Louboutin Christian has always loved the idea of the ritual of beauty, which is why he wanted the perfume oil to be applied with a glass dabber contained within the bottle, so that a woman can ‘stroke’ on the fragrance in a highly feminine and elegant gesture: applying the oils onto the décolleté, the wrists, along the collarbone, or her legs, her inner arm, and even the nape of her neck.

The oil is intended to be massaged into the body inviting the pleasure of sensation. It leaves the skin lustrous, enveloping the wearer in a second-skin of perfume. It can be worn alone or layered with the parfums to heighten the sensory experience, to explore and create new dimensions and nuances of scent.

Women’s Parfums 80ml / 1.7 Fl Oz - Launched September 2016

The design of the bottle is intrinsically Christian, similarly inspired by women: a mix of ombré finishes, elegant proportions and feminine curves that are sensuous to the touch; an object of desire with a gorgeous tactile feel, playing with transparence and glass undulation to capture light.

Women’s Parfums 30ml / 1 Fl Oz - New available worldwide September 20, 2017

shimmering gold for Tornade Blonde, deep purple for Trouble in Heaven.

While the 80ml parfums are cradled in a clear housing, on a pedestal, the new 30ml parfums come in a chic white and gold box and inside is a note written

by Christian as a whimsical message of love.

The bottle features the signature iconic colours associated with each scent: Egyptian Sunset dark gold for Bikini Questa Sera, warm rouge and

Women’s Parfums Collection 3 x 5ml / 3 x 0.16 Fl Oz - Launched November 2016

Sealed with a crest in the brand’s signature red, the Women’s Parfums Collection coffret houses Christian Louboutin’s three fragrances for women: Bikini Questa Sera, Tornade Blonde and Trouble in Heaven in 5ml replicas of the full-size bottles.

This coffret is the ideal gift for women to discover and cherish all three of Christian Louboutin’s scents.

Perfume Oils 30ml / 1 Fl Oz - Launched November 2016 The alchemy of precious oil touching the skin produces a scent that is utterly personal to the woman wearing it. The perfume oil is an exceptional elixir containing the highest concentration of fragrance oil in an oil base. Less volatile than a sprayed fragrance, it provides a more intimate experience

inviting someone to come closer to be truly experienced and revealing other nuances of the olfactive identity of each scent.

Perfume oils are a new and highly luxurious way to experience the three signature

women’s fragrances. While featuring the same symbolic colour codes as the parfums bottles their preciousness is magnified by a luxurious metallic finish as an opulent distinction within the fragrance range.

“What is fascinating about perfume is that it is present and then immediately past.

It inscribes itself in your memory and your sub-conscious.

There is something very exciting about the way it is there one moment and then it leaves a trace.

You see a woman walking towards you, she is there alongside you, just a moment.

You look across, and then she walks by and you are left with just the red flash of her soles and the trace of her parfum.”

- Christian Louboutin

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Pour vous remercier de votre visite, la maison Christian Louboutin est ravie de vous offrir un maquillage des yeux et des lèvres dans un de nos espaces beauté.

As a token of appreciation, We would like to invite you to a complimentary lip and eye makeup application at one of our Beauty Boutiques.

Boutique Beauté Printemps de la Mode Femme - Rez-de-chaussée 64, Boulevard Haussmann - 75009 Paris Tel : 01 42 82 60 44 Printemps de la Beauté - Rez-de-chaussée 61, rue Caumartin - 75009 Paris Tel : 01 42 82 62 60

rsvp@christianlouboutinbeaute.com

RSVP

27 rue Jean-Jacques Rousseau – 75001 Paris

CHRISTIAN LOUBOUTIN BEAUTY CORNER

Tuesday September 27th 9am – 7pm

For this special occasion, enjoy a free makeover for the purchase of a 30ml perfume

And find the perfume matching your personality!

Visit Our Beauty Corners

with Christian Louboutin

Celebrating Our New 30ml Launch

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A DUSTING OF STRASS FOR LIPS Discover Christian Louboutin’s Newest Loubimiroir Lip Colour At Selfridges Monday, March 8th 6-9 pm Nail Art by appointment

RSVP@christianlouboutinbeaute.com @louboutinbeaute #beautelouboutin

5, RUE LEBOUTEUX 75017 PARIS TÉL: 01 48 88 95 70

10/01/2018 LOUBOUTIN SLEEVE PARFUM

CLIENT PROJECT

100% Illustrator

SOFTWARE UPC CODE

SCALE

OVERALL DIMENSIONS

DIE-CUT

/ VERSION 1

248 mm x 143,5 mm

CV 14636 DATE

COPYSHEET

59 mm

248 mm

60 mm

LOGO / ILLUSTRATION EMBOSSED

ARTWORK

60 mm

60 mm

CUTTING AND FOLDING DO NOT PRINT

SELECTIVE GLOSSY VARNISH

LOGO IN HOT STAMPING KURZ LUXOR 220

ILLUSTRATION IN CMYK

PRINTING INFORMATIONS

60 mm

60 mm

WARNING

143,5 mm

248 mm

ISPIRA PUREZZA FEDRIGONI 250G

59 mm

59 mm

248 mm

60 mm

LOGO / ILLUSTRATION EMBOSSED

SELECTIVE GLOSSY VARNISH

59 mm

59 mm

59 mm

143,5 mm

143,5 mm

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5, RUE LEBOUTEUX 75017 PARIS TÉL: 01 48 88 95 70

49 mm

LOUBOUTIN SLEEVE VAO PROJECT

Illustrator

SOFTWARE UPC CODE

100% SCALE

OVERALL DIMENSIONS

DIE-CUT

207 mm

48 mm

48 mm

49 mm

ILLUSTRATION EMBOSSED

48 mm

/ VERSION 1

207 mm x 114 mm

10/01/2018 CLIENT COPYSHEET

CV 14635 DATE

48 mm

ARTWORK

49 mm

48 mm

207 mm

48 mm

49 mm

207 mm

CUTTING AND FOLDING DO NOT PRINT

15 mm

SELECTIVE GLOSSY VARNISH

LOGO IN HOT STAMPING KURZ LUXOR 220

ILLUSTRATION IN CMYK

PRINTING INFORMATIONS

48 mm

48 mm

48 mm

WARNING

SELECTIVE GLOSSY VARNISH

48 mm

15 mm

ISPIRA PUREZZA FEDRIGONI 250G

48 mm

48 mm

207 mm

48 mm

LOGO EMBOSSED LEVEL 2

ILLUSTRATION EMBOSSED

LOGO EMBOSSED

48 mm

48 mm

48 mm

15 mm

15 mm

114 mm

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5, RUE LEBOUTEUX 75017 PARIS TÉL: 01 48 88 95 70

LOUBOUTIN SLEEVE RAL

CLIENT PROJECT

100% Illustrator

SOFTWARE UPC CODE

SCALE

OVERALL DIMENSIONS

DIE-CUT

43 mm

61 mm

LOGO / ILLUSTRATION EMBOSSED

/ VERSION 1

218 mm x 151 mm

10/01/2018 DATE

COPYSHEET

CV 14635 ARTWORK

61 mm

61 mm

151 mm

218 mm

CUTTING AND FOLDING DO NOT PRINT

61 mm

43 mm

SELECTIVE GLOSSY VARNISH

LOGO IN HOT STAMPING KURZ LUXOR 220

ILLUSTRATION IN CMYK

43 mm

LOGO / ILLUSTRATION EMBOSSED

SELECTIVE GLOSSY VARNISH

43 mm

PRINTING INFORMATIONS

61 mm

61 mm

WARNING

10 mm

ISPIRA PUREZZA FEDRIGONI 250G

43 mm

43 mm

10 mm

151 mm

10 mm

151 mm

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PORTFOLIO

TONG WANG www.tonewang.com

FINE ART https://www.tonewang.com/fine-art tongwang@tonewang.com

Untitled Portrait, 20in x 30in, Pencil, 2015

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Untitled Portrait, 20in x 30in, Pencil, 2015

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Untitled Still Life, 20in x 30in, PanPastel, Fine Sand Paper, 2015

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Untitled Still Life, 20in x 30in, PanPastel, Fine Sand Paper, 2015

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Hungry Or Horny? 40in × 60in, Pan Pastel, Sand Paper, Winter, 2015

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Big Dipper, 20in × 30in, Pencil, Acrylic, Watercolor, Pastel, 2016

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Melting, 20in x 30in, Watercolor, Gouache, 2017, The New School

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Bleeding, 20in x 30in, Watercolor, Gouache, 2017, The New School

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Melting, 20in x 30in, Watercolor, Gouache, 2017, The New School