UNI
TONE
H
C 63% M 58% Y 31% K 7%
3.0I N
䳑 ᅪ
C 6% M 27% Y 0% K 0%
C 5% M 0% Y 93% K 0% C 57% M 0% Y 21% K 0%
UNI
C 75% M 68% Y 67% K 90%
0.6IN
文悦古体仿宋
LO G O B L AC K A N D W H I T E
H 3 .0 IN
LOGO
Commu nic a tion Desig n | Bra nd I d ent it y
好 雨 知 时 节，当 春 乃 发 生 。 The ancient Chinese believed in rejuvenation being associated with the moon and water, and connected this concept to the menstruation of women, calling it "monthly water". According to ancient Chinese mythology, Chang E is the Chinese goddess of the Moon, and she has a famous pet rabbit. Chang E and her rabbit represnets the moon in Chinese classic lilteracy. Chinese people eat Moon Cakes when celebrate the harvest
雨 宁
UNI DAI 戴雨宁
C U LIN ARY ART IS T
好 雨 知 时 节，当 春 乃 发 生 。 UNIS@UNIDA I.CO M | WWW.UNISCA KE.CO M | 2 1 3 - 6 7 5 - 1 6 3 1
during the autumn full moon. Therefore, I choose yellow represents moon and mooncake. pink at the core of my color palette, mostly for the rabbit's face of the finall logo feels sweet, soft, romantic and girlish.
SYMBOL
N A M E LO G O
VERTICAL SCALE 100% HERIZONTAL SCALE 100% TRACKING 200
DIDOT VERTICAL SCALE 100% HERIZONTAL SCALE 100% TRACKING 200
雨 宁
UNI
雨 宁
雨 宁
雨 宁
UNI
UNI DAI 戴雨宁
C U LIN ARY ART IS T
好 雨 知 时 节，当 春 乃 发 生 。 UNIS@UNIDA I.CO M | WWW.UNISCA KE.CO M | 2 1 3 - 6 7 5 - 1 6 3 1
W 2.5IN