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The ancient Chinese believed in r e j u v e n a t i o n b e i n g a s s o c i a t e d w i t h the moon and water, and connected this c o n c e p t t o t h e m e n s t r u a t i o n o f w o men, calling it "monthly water". A c c o r d i n g t o a n c i e n t C h i n e s e m y t h o l ogy, C h a n g E i s t h e C h i n e s e g o d d e s s o f t h e Moon, a n d s h e h a s a f a m o u s p e t r a b b i t . C h a ng E and h e r r a b b i t r e p r e s n e t s t h e m o o n i n C h inese classic lilteracy. Chinese people eat Moon Cakes when c e l e b r a t e t h e h a r v e s t d u r i n g t h e a utumn full moon. Therefore, I choose yellow represents moon and mooncake. p i n k a t t h e c o r e o f m y c o l o r p a l e t t e, m o s t l y f o r t h e r a b b i t ' s f a c e o f t h e fi nall logo feels sweet, soft, romantic and girlish.
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MA I N L O G O CO M B I N A T I O N L O G O G R APHIC + NAME CA N B E U S E D I N F I F F E RENT SIZES
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MO S T L Y U S E D W H E N PLACING ON A PLAIN SU R F A C E W I T H O U T B ACKGROUND.
RIGHTEOUS Vertica l Sca le 1 00% Herizonta l sca le 100% Tra c kin g 200
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MAIN LOGO C A N B E U S E D O N I T ' S O WN
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Un i D ai CULI N ARY ARTI S T
B U T M O S T L Y U S E D W HEN THE GRAPHIC L O G O I S U S E D I N S A M E PRODUCT. U CAKE
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