TONE
LO G O
H3.0I N
UNI
H
2.5IN
Uni Cake
C M Y K
0% 30% 0% 0%
C M Y K
95% 82% 49% 60%
C M Y K
5% 0% 93% 0%
C M Y K
75% 68% 67% 90%
The ancient Chinese believed in r e j u v e n a t i o n b e i n g a s s o c i a t e d w i t h the moon and water, and connected this c o n c e p t t o t h e m e n s t r u a t i o n o f w o men, calling it "monthly water". A c c o r d i n g t o a n c i e n t C h i n e s e m y t h o l ogy, C h a n g E i s t h e C h i n e s e g o d d e s s o f t h e Moon, a n d s h e h a s a f a m o u s p e t r a b b i t . C h a ng E and h e r r a b b i t r e p r e s n e t s t h e m o o n i n C h inese classic lilteracy. Chinese people eat Moon Cakes when c e l e b r a t e t h e h a r v e s t d u r i n g t h e a utumn full moon. Therefore, I choose yellow represents moon and mooncake. p i n k a t t h e c o r e o f m y c o l o r p a l e t t e, m o s t l y f o r t h e r a b b i t ' s f a c e o f t h e fi nall logo feels sweet, soft, romantic and girlish.
1IN
MA I N L O G O CO M B I N A T I O N L O G O G R APHIC + NAME CA N B E U S E D I N F I F F E RENT SIZES
Un i Ca ke
MO S T L Y U S E D W H E N PLACING ON A PLAIN SU R F A C E W I T H O U T B ACKGROUND.
RIGHTEOUS Vertica l Sca le 1 00% Herizonta l sca le 100% Tra c kin g 200
LOGO IN BLA C K
Uni Dai
MAIN LOGO C A N B E U S E D O N I T ' S O WN
Uni Cake
Un i D ai CULI N ARY ARTI S T
B U T M O S T L Y U S E D W HEN THE GRAPHIC L O G O I S U S E D I N S A M E PRODUCT. U CAKE
U CA K E
UNIS@UNIDAI. C OM | WWW. UNISCAK E. C OM | 213- 675- 1631
W 2.5IN
TONE
B U SI N ESS C AR D SIM PL E AN D CLE A N C OMEPAR E TO
LETTER HEAD
Uni Cake
R ES TAURAN T BU SINE SS CARD TO G I V E M ORE PR OF E SSIO NA L
U N I S @ U N I DA I . C O M | W W W. U N I S CA K E . C O M | 2 1 3 - 6 7 5 - 1 6 3 1
W 3. 0IN
8 .5 I N 11.0I N
F EELIN G
H2.5IN
N E W YO R K | S E AT T L E
H3.0IN
Un i Ca ke NE W YORK | SEATTLE
ENVELOPE H3.0IN Un i D a i CUL I N ARY ART I S T
Uni D ai CULIN A RY A RT I S T
Un i Dai 522E 20TH ST. A PT. 5F, NE W YO RK, NY, 10009
UN I S@UN I DAI .C OM | WWW.UN I SCAKE.C OM | 213-675-1631
好 雨 知 时 节，当 春 乃 发 生 。
522E 20TH ST. APT. 5F, N EW YORK, N Y, 10009
9 .0 IN
TONE
M ENU 8.5IN
Uni Dai C HIN ESE CU L IN ARY ART
U N I S@ U N I DA I . C O M | W W W. U N I S CA K E . C O M | 2 1 3 - 6 7 5 - 1 6 3 1
Uni Dai
MENU
C H INESE CULIN ARY ART
DESSERT MENU
Ti ram i s u B udi no
STARTERS
cho c o l a te h az elnut puddi n g, mascar po n e mo usse, es pres s o “ i ce” , espresso b i sco tti
L I V E R PA RFA I T WI T H WA RM B RE A D A ND A P RI C OT C HU T NE Y
9 VEG ETA RI A N PA RFA I T WI T H WA RM B RE A D A ND A P RI C OT C HU T NE Y (V )
Orange s cented Ol i ve Oi l Cake O ra ng e scen ted o li ve o i l cake wi th key li me curd, c o c o nu t g elato, b rai sed pi n eapple an d can di ed citrus zes t 8
MAI NS
Pi ne Nut Tart
PA STA A L L E V E RD U RE I N TOM ATOE S SAU C E (V )
b rown b utter g elato, ro semar y almo n d cr u s t, rash b er r y sauce
S LOW R OA ST L A M B SHA NK ON A B E D OF M I NT E D M A SHE D P OTATOE S
9
WITH A SI D E OF R OA ST E D R OOT V E GE TA B L E S A ND A RE D WI NE JU S
Strawberry Panna Cotta
VERS URE A SORP RE SA M I X E D SE A SONA L V E GE TA B L E S AC C OM PA NI E D
cho co late g elato san dwi ch , b rai sed r hub arb,
B Y C OU S C OU S A ND GRI L L E D GOAT S C HE E SE (V )
mar sh mallow, strab er r y ch i ps 9
Labri ol am Gel ati
DESSERT
ask yo ur ser ver fo r th e dai ly selecti o n P I NE NU T TA RT | ORA NGE SC E NT E D OL I V E OI L CA KE
UN I S @U N I DAI . C O M | W W W. U N I S CAK E . C O M | 2 13 - 6 75 - 1 6 3 1
H 11 .0IN
好 雨 知 时 节，当 春 乃 发 生 。
F LY ERS 8 .5 I N
SALE SALE mo on c ak e
N EW YOR K | S EAT TL E
月饼|年糕|茗茶 M OON CA KE | R ICE CAK E | CH I NESE TEA
SALE SALE mo o n c a k e
中秋特卖
尽在雨宁官网 w w w . uniscake.com
use code[MOON] GET 20% OFF AT YOUR FI RST ORDER 首次下单即可享受八折优惠︒
人月两团圆，千里共婵娟。
Un i Ca ke NEW YORK | S EAT T LE
月饼|年糕|茗茶 M O O N CAKE | R I CE CAKE | CH I NESE TEA
SALE SALE m o o n ca ke
人月两团圆，千里共婵娟。
中秋特卖
中秋特卖
尽在雨宁官网
尽在雨宁官网
w w w . uniscake.com
www. u n i s c a k e .c o m
use code[MOON] G E T 2 0 % O F F A T Y O U R F IR S T O R D E R 首次下单即可享受八折优惠︒
Un i Ca ke N E W YOR K | S E AT T L E
U NI S @ U N IDA I.C OM | WW W.UNIS C AKE.CO M | 213-675-1631
use code[MOON] GET 20% OFF AT YOUR FIRST ORDER 首次下单即可享受八折优惠︒
UNI S@UNI DAI .CO M | WWW.UNIS C AKE.COM | 213-675-1631 U N IS @ U N IDA I. C O M | WW W. U N IS C A KE . CO M | 2 1 3 - 6 7 5 - 1 6 3 1
H 11.0IN
Uni Cake
8 . 5 IN
TONE
TONE
LOGO
H3.0I N
UNI
H
C 63% M 58% Y 31% K 7%
3.0I N
䳑 ᅪ
C 6% M 27% Y 0% K 0%
C 5% M 0% Y 93% K 0% C 57% M 0% Y 21% K 0%
UNI
C 75% M 68% Y 67% K 90%
0.6IN
文悦古体仿宋
LO G O B L AC K A N D W H I T E
好 雨 知 时 节，当 春 乃 发 生 。 The ancient Chinese believed in rejuvenation being associated with the moon and water, and connected this concept to the menstruation of women, calling it "monthly water". According to ancient Chinese mythology, Chang E is the Chinese goddess of the Moon, and she has a famous pet rabbit. Chang E and her rabbit represnets the moon in Chinese classic lilteracy. Chinese
雨 宁
UNI DAI 戴雨宁
CULI N ARY ARTI S T
好 雨 知 时 节，当 春 乃 发 生 。 UNIS@UNIDAI. C OM | WWW. UNISCAK E. C OM | 213- 675- 1631
people eat Moon Cakes when celebrate the harvest during the autumn full moon. Therefore, I choose yellow represents moon and mooncake. pink at the core of my color palette, mostly for the rabbit's face of the finall logo feels sweet, soft, romantic and girlish.
SYMBOL
N A M E LO G O
VERTICAL SCALE 100% HERIZONTAL SCALE 100% TRACKING 200
DIDOT VERTICAL SCALE 100% HERIZONTAL SCALE 100% TRACKING 200
雨 宁
UNI
雨 宁
雨 宁
雨 宁
UNI
UNI DAI 戴雨宁
CULI N ARY ARTI S T
好 雨 知 时 节，当 春 乃 发 生 。 UNIS@UNIDAI. C OM | WWW. UNISCAK E. C OM | 213- 675- 1631
W 2.5IN
ENVELOPE 雨 雨 宁 宁
UNI UNI
B U S I N E S S CARD
UNI DAI UNI DAI 戴雨宁 戴雨宁
8.5IN
CU L IN A RY A RTIS T CU L IN A RY A RTIS T UN I S @ UN I DAI . C O M | WW W. UN I S CAKE . C O M | 213-675-1631 UN I S @ UN I DAI . C O M | WW W. UN I S CAKE . C O M | 213-675-1631
SI M PL E A N D C L EAN COMEPARE TO RE STAUR A N T BUS INES S CARD TO GIVE MOR E PR OFES S IONAL FEELING
雨 雨 宁 宁
UNI UNI UNI DAI UNI DAI 戴雨宁 戴雨宁
CULI N ARY ARTIS T CULI N ARY ARTIS T UNIS@UNIDAI. C OM | WWW. UNISCAK E. C OM | 213- 675- 1631 UNIS@UNIDAI. C OM | WWW. UNISCAK E. C OM | 213- 675- 1631
好 雨 知 时 节，当 春 乃 发 生 。 好 雨 知 时 节，当 春 乃 发 生 。 522E 20T H S T. APT. 5F, N E W YO R K, N Y, 10009
雨 宁
UNI
UNI
DAI
C ULIN ARY
ARTIS T
戴雨宁
好 雨 知 时 节，当 春 宁 发 生 。 UNIS@UNIDAI.COM | WWW.UNISCAKE.COM | 213-675-1631
H2. 5IN
522E 20T H S T. APT. 5F, N E W YO R K, N Y, 10009
雨 雨 宁 宁
UNI UNI 好 雨 知 时 节，当 春 乃 发 生 。 好 雨 知 时 节，当 春 乃 发 生 。 522E 20T H ST. APT. 5F, NEW YOR K , NY, 10009
522E 20T H ST. APT. 5F, NEW YOR K , NY, 10009
9.0IN
雨 宁
雨 雨 宁 宁
W 3.0IN
H3 .0IN
UNI
UNI UNI
LETTER HEAD
H 11.0I N
TONE