UNI LO G O
TONE
H
2.5IN
Uni Cake
C M Y K
0% 30% 0% 0%
C M Y K
95% 82% 49% 60%
C M Y K
5% 0% 93% 0%
C M Y K
75% 68% 67% 90%
The ancient Chinese believed in r e j u v e n a t i o n b e i n g a s s o c i a t e d w i t h the moon and water, and connected this c o n c e p t t o t h e m e n s t r u a t i o n o f w omen, calling it "monthly water". A c c o r d i n g t o a n c i e n t C h i n e s e m y t h ology, C h a n g E i s t h e C h i n e s e g o d d e s s o f the Moon, a n d s h e h a s a f a m o u s p e t r a b b i t . C h ang E and h e r r a b b i t r e p r e s n e t s t h e m o o n i n Chinese classic lilteracy. C h i n e s e p e o p l e e a t M o o n C a k e s w h en c e l e b r a t e t h e h a r v e s t d u r i n g t h e autumn f u l l m o o n . T h e r e f o r e , I c h o o s e y e l low represents moon and mooncake. p i n k a t t h e c o r e o f m y c o l o r p a l e t te, m o s t l y f o r t h e r a b b i t ' s f a c e o f t h e fi nall l o g o f e e l s s w e e t , s o f t , r o m a n t i c and girlish.
1IN
MAIN LOGO C O M B I N A T I O N L O G O G RAPHIC + NAME C A N B E U S E D I N F I F F ERENT SIZES
Un i Ca ke
M O S T L Y U S E D W H E N PLACING ON A PLAIN S U R F A C E W I T H O U T BACKGROUND.
RIGHTEOUS Vertica l Scale 1 00% Herizonta l scale 100% Tra c kin g 200
LOGO IN B L A C K
Uni Dai
MAIN LOGO C A N B E U S E D O N I T ' S OW N
Uni Cake
B U T M O S T L Y U S E D WHEN THE GRAPHIC L O G O I S U S E D I N S A ME PRODUCT. U C AK E
U CA KE