WELLNESS BRANDGUIDEBOOK

WELLNESS

Page 1

BRAND GUIDE BOOK

Highly Confidential Internal Use Only

WELLNESS

Page 2

PRODUCT OVERVIEW

Highly Confidential Internal Use Only

WELLNESS

Page 3

POWER VIBE

PALM SENSE

DUO

G WAVE

Item: BL-27502

BL-44301

BL-44101

BL-33701

4 inch length x 0.9 inch width

3.75 inch length x 2 inch width

Purple

Purple

6.5 inch length (4 inch insertable length ) x 1.75 inch width

9.25 inch length (4.5 inch insertable length ) x 1.25 inch width

ABS Plastic

Silicone

Purple

Purple

Silicone

Silicone

Highly Confidential Internal Use Only

WELLNESS

Page 4

Geo C Ring

Sensual Vibe

G Curve

G Ball

BL-41061

BL-42101

BL-02201

BL-44211

1.75 inch length x 0.5 inch width

3 inch length (3 inch insertable length ) x 1.5 inch width

8 inch length (6 inch insertable length ) x 1.5 inch width

7 inch length (5 inch insertable length ) x 1.25 inch width

Purple

Purple

Purple

Silicone

Silicone

Silicone

Purple Silicone

Highly Confidential Internal Use Only

WELLNESS

Page 5

Dilator Kit

Kegel Training Kit

BL-444111

BL-444004

Extra Small: 0.5” Width x 3.5” Length;

6.25 inch length (3.25 inch insertable length ) x 1.25 inch width

Small: 0.75” Width x 4.75” Length;

Purple

Medium: 1” Width x 5.5” Length;

Silicone

Large: 1.25” Width Width x 6” Length Purple Silicone Highly Confidential Internal Use Only

WELLNESS

Page 6

PERSONA

Highly Confidential Internal Use Only

WELLNESS Visual Identity Key Words

Page 7 How do your client or consumers perceive the brand?

•

Wellness

•

Joyful

•

Sex positive, sex confident

•

Health

•

Affordable luxury; feel-good, guilt free treat

•

Confident

What other companies, brands, or services do your client engage with?

•

Nordstrom

•

Target

•

Sephora

•

Kate Spade

•

Zalo

What other social media do your client engage with?

Interests, values, attitudes, behaviors?

•

Want finder things in life and have expensive taste but not necessarily the budge to match

•

Shopping: Online vs Brick and Mortar stores

How would you like clients, consumers and prospects to perceive the brand when they see your logo mark and other marketing materials?

•

Sex positive, sex confident

•

Affordable luxury; feel-good, guilt free treat

Highly Confidential Internal Use Only

WELLNESS

Page 8

COLOR PALETTE

Highly Confidential Internal Use Only

WELLNESS

Page 9

Blush Purple

Heather

Light Blush Pink

Taffy

PANTONE: 267C RGB: 96 38 158 HEX/HTM:L 60269E CMYK: 77 79 01 1

PANTONE 270C RGB: 180 181 223 HEX/HTML: B4B5DF CMYK: 29 23 0 0

PANTONE 9061U RGB: 250 235 239 HEX/HTML: FAEBEF CMYK: F2E9EA

PANTONE 210C RGB: 249 159 201 HEX/HTML: F99FC9 CMYK: 1 44 0 0

PRIMARY COLOR PALETTE The primary colors are key indicators of the Allura brand design. Black is more often used for typography while these primary color palette acts as core colors that can be used for product and key design elements.

Highly Confidential Internal Use Only

WELLNESS

Page 10

PANTONE 257C RGB 198 161 207 HEX/HTML C6A1CF CMYK 19 39 0 0

PANTONE 7441C RGB 159 92 192 HEX/HTML 9F5CC0 CMYK 45 71 0 0

PANTONE 2665C RGB 125 85 199 HEX/HTML 7D55C7 CMYK 65 73 0 0

PANTONE 2607C RGB 80 8 120 HEX/HTML 500878 CMYK 85 100 0 13

PANTONE 2707C RGB 195 215 238 HEX/HTML C3D7EE CMYK 21 7 0 0

PANTONE 4150C RGB 81 125 185 HEX/HTML 517DB9 CMYK 70 43 0 0

PANTONE 271C RGB 149 149 210 HEX/HTML 9595D2 CMYK 44 38 0 0

PANTONE 4145C RGB 46 51 78 HEX/HTML 2E334E CMYK 87 73 15 57

SECONDARY COLOR PALETTE The secondary color palette is designed to provide creative flexibility. These colors will compliment the primary one, and can either appear next to it or independently.

Highly Confidential Internal Use Only

WELLNESS

Page 11

LOGO USAGE Brand Logo This is the brand logo that will be used across primary brand application. This brand logo helps audiences easily identify Allura’s products, web presence, ads, and other materials, and enhances the professionalism of the brand. It is essential to the success of the brand that the logo always applied with care and respect in every application according to these guidelines.

Highly Confidential Internal Use Only

WELLNESS

Page 12

LOGO ELEMENT

Clear Space 15 px

Scale: 100%

15 px 41.328 px

339.977 px

LOGO CLEARSPACE Clear Space Clear space is the area surrounding the logo that must be kept free of any other graphic elements such as headlines, text, and imagery. The exclusion zone indicate the closet any other graphic element can be positioned in relation to the logo

Highly Confidential Internal Use Only

WELLNESS

Page 13

LOGO ELEMENT

WELLNESS Logo Font Scale: 100%

Logo Color

Font Family: ITC Avant Garde Gothic Std

Blush Purple

Font Style: Extra Light Case: All Cap Size: 36 Tracking: 250

PANTONE: 267C RGB: 96 38 158

Highly Confidential Internal Use Only

HEX/HTM:L 60269E CMYK: 77 79 01 1

WELLNESS

Page 14

LOGO USAGE Logo Treatment The logo must be used as is and not be altered in any way.

1. Do not change the logo’s orientation or rotation 2. Do not disproportionately scare or resize the logo 3. Do not attempt to recreate the logo 4. Do not add unofficial elements in the logo

Highly Confidential Internal Use Only

WELLNESS

Page 15

FONT USAGE Brand Font

Highly Confidential Internal Use Only

WELLNESS

Page 16

ITC Avant Garde Gothic Std

Extra Light

Demi

WELLNESS

Book

Extra Light Oblique

Demi Oblique

WELLNESS

Book Oblique

Extra Light Condensed

Bold

WELLNESS

Medium

Extra Light Condensed Oblique

Bold Oblique

Medium Oblique

WELLNESS WELLNESS WELLNESS WELLNESS

WELLNESS Highly Confidential Internal Use Only

WELLNESS WELLNESS WELLNESS WELLNESS

WELLNESS

Page 17

ITC Avant Garde Gothic Std

Book Condensed

Demi Condensed

Book Condensed Oblique

Demi Condensed Oblique

Medium Condensed

Bold Condensed

Medium Condensed Oblique

Bold Condensed Oblique

WELLNESS WELLNESS WELLNESS WELLNESS

WELLNESS WELLNESS WELLNESS WELLNESS Highly Confidential Internal Use Only

WELLNESS

Page 18

Quentin Regular

Wellness This design should make you laugh!

Highly Confidential Internal Use Only

WELLNESS

Page 19

PACKAGING DESIGN GUIDANCE

SIZE/ COMPONENTS/ SPACE/ COLORS/ MECHANICALS/ TYPOGRAPHY

Highly Confidential Internal Use Only

WELLNESS

Page 20

GROUP A Extra Small H: 8.25” ( box 7.25”, hang tab 1”) W: 4.375” D: 2.25” BL-27502 Wellness - Power Vibe

BL-41061 Wellness - Geo C Ring

*will update in project 20110

BL-42101 Wellness - Sensual Vibe *will be updated in project#18167 会在项目18167中更新

GROUP B Small H:8.25” (box 7.25”, hang tab 1”) W:4.375” D:3.375” BL-44301 Wellness - Palm Sense

BL-44101 Wellness - Duo -Purple

*will update in project 18166

*will update in project 17274

Highly Confidential Internal Use Only

WELLNESS

Page 21

GROUP C Extra Small H: 8.25” ( box 7.25”, hang tab 1”) W: 6.375” D: 3.375”

第三组礼盒尺寸将会在后期持 续更新

BL-44211 Wellness - G Ball Vibrator

BL-02201 Wellness - G Curve

BL-444004 Wellness Kegel Training Kit

GROUP D Small H:8.25” (box 7.25”, hang tab 1”) W:4.375” D:3.375”

BL-444111 Wellness - Dilator Kit

BL-33701 Wellness - G Wave Vibrator

Highly Confidential Internal Use Only

WELLNESS COMPONENTS OF PACKAGING

Page 22

Blush logo

Icons PANEL 1

PANEL 2

Illustration Product name

PANEL 3

PANEL 4

WELLNESS

PERFECT FOR COUPLES PLAY

WELLNESS

WELLNESS Brand logo

10 VIBRATING FUNCTIONS

DUO 6.5 inch length (4 inch insertable length) x 1 inch width

Product description

The Wellness Duo is a versatile vibrator that provides hands-free stimulation when worn during penetrative play or by itself. It bends with ease and holds the custom curve that fits your body, delivering simultaneous G spot and clitoral stimulation.The Duo has 10 powerful functions and delivers strong, deep, rumbly vibrations at each end. The UltraSilk™ Silicone, with it’s silky smooth feel, delivers vibrations beautifully. Made of platinum cured silicone, the Duo is body safe, phthalate-free, IPX7 waterproof and easy to clean. USB rechargeable, eco friendly, and no batteries required.

ES 10 funciones vibratorias | Perfecto para jugar en pareja | Silicona ultra suave | Potentes vibraciones profundas | Carga magnética | IPX7 a prueba de agua | 1 año de garantía solo en Estados Unidos y Canadá

Translation ES/ FR/ PT

FR 10 fonctions vibrantes | Parfait pour jouer en couple | Silicone ultra-lisse | Puissantes vibrations profondes | Charge magnétique | IPX7 étanche | Garantie d'un an uniquement aux États-Unis et au Canada PT 10 funções vibratórias | Perfeito para casais brincarem | Silicone ultra-liso | Vibrações profundas poderosas | Carregamento magnético | IPX7 à prova d'água | Garantia de 1 ano apenas nos Estados Unidos e Canadá

POWERFUL DEEP VIBRATIONS

ULTRASILK™ SILICONE

IPX7 WATERPROOF

Product images

MAGNETIC CHARGING

Materials: Silicone All Rights Reserved: The shape and appearance of this package is a trademark of Blush Novelties.

QR code

*Valid only in US and Canada.

BL-44101 Purple

Explore Wellness

Responsibly Made in China.

1 YEAR WARRANTY 10 FUNCTIONS

Designed and Quality Assured in New York printed on recycled paper

Hecho en China | Fabriqué en Chine | Feito na china

Barcode

blushlove.com

Blush website

Product names

DUO

Register your product at blushlove.com for product and warranty information.

RECHARGEABLE

SOLO & COUPLES PLAY

DUO

G SPOT & CLITORAL VIBE

WATERPROOF

ULTRASILK™ SILICONE

Call outs

Company details (including contact infomation)

Highly Confidential Internal Use Only

DOUBLE THE FUN! FOR TWICE THE PLEASURE ALONE OR WITH A PARTNER

Quote

WELLNESS

Page 23

LAY-OUT

WELLNESS

MINIMAL SPACE

HT

Y

BU

IG

S MA L L

Clear space is the area surrounding the packaging that must be kept free of any other graphic elements such as headlines, text, and imagery.

TM

10 VIBRATING FUNCTIONS

Clear Space

WELLNESS

P O W ER VI BE

POWERFUL DEEP VIBRATIONS

4 inch length x 0.9 inch width

The Wellness Power Vibe features 10 vibrating functions and delivers strong, deep, rumbly vibrations. Made of body safe, smooth ABS plastic with a soft touch matte feel, the Power Vibe is body safe, phthalate-free, IPX7 waterproof, and easy to clean. USB rechargeable, eco friendly, and no batteries required.

IPX7 WATERPROOF

ES 10 funciones vibratorias | Potentes vibraciones profundas | IPX7 a prueba de agua | Carga magnética | Libre de ftalatos | 1 año de garantía solo en Estados Unidos y Canadá FR 10 fonctions vibrantes | Puissantes vibrations profondes | IPX7 étanche | Charge magnétique | Sans phtalate | Garantie d'un an uniquement aux États-Unis et au Canada PT 10 funções vibratórias | Vibrações profundas poderosas | IPX7 à prova d'água | Carregamento magnético | Livre de ftalato | Garantia de 1 ano apenas nos Estados Unidos e Canadá

MAGNETIC CHARGING

PHTHALATE FREE

Materials: ABS Plastic All Rights Reserved: The shape and appearance of this package is a trademark of Blush Novelties.

Register your product at blushlove.com for product and warranty information.

BL-27502 Purple

1 YEAR WARRANTY

*Valid only in US and Canada.

Responsibly Made in China.

POWER VIBE

Designed and Quality Assured in New York printed on recycled paper

Hecho en China | Fabriqué en Chine | Feito na china

10 FUNCTIONS

blushlove.com

Highly Confidential Internal Use Only

RECHARGEABLE

2 WAY CONTROLS

HAND HELD

WATERPROOF

POWER VIBE POWERFUL YET COMPACT SHAPE THAT'S A DISCREET CHOICE FOR BEGINNERS AND EXPERTS ALIKE

WELLNESS

Page 24

CUTTING AND FOLDING DO NOT PRINT

WELLNESS

WELLNESS M

IG

HT Y

SMA

LL

BU

T

10 VIBRATING FUNCTIONS

POW E R V I BE

POWERFUL DEEP VIBRATIONS

4 inch length x 0.9 inch width

The Wellness Power Vibe features 10 vibrating functions and delivers strong, deep, rumbly vibrations. Made of body safe, smooth ABS plastic with a soft touch matte feel, the Power Vibe is body safe, phthalate-free, IPX7 waterproof, and easy to clean. USB rechargeable, eco friendly, and no batteries required.

IPX7 WATERPROOF

ES 10 funciones vibratorias | Potentes vibraciones profundas | IPX7 a prueba de agua | Carga magnética | Libre de ftalatos | 1 año de garantía solo en Estados Unidos y Canadá FR 10 fonctions vibrantes | Puissantes vibrations profondes | IPX7 étanche | Charge magnétique | Sans phtalate | Garantie d'un an uniquement aux États-Unis et au Canada PT 10 funções vibratórias | Vibrações profundas poderosas | IPX7 à prova d'água | Carregamento magnético | Livre de ftalato | Garantia de 1 ano apenas nos Estados Unidos e Canadá

MAGNETIC CHARGING

PHTHALATE FREE

Materials: ABS Plastic All Rights Reserved: The shape and appearance of this package is a trademark of Blush Novelties.

Register your product at blushlove.com for product and warranty information.

BL-27502 Purple

1 YEAR WARRANTY

*Valid only in US and Canada.

Responsibly Made in China.

Designed and Quality Assured in New York

printed on recycled paper

Hecho en China | Fabriqué en Chine | Feito na china

POWER VIBE 10 FUNCTIONS

blushlove.com

RECHARGEABLE

2 WAY CONTROLS

HAND HELD

WATERPROOF

POWER VIBE POWERFUL YET COMPACT SHAPE THAT'S A DISCREET CHOICE FOR BEGINNERS AND EXPERTS ALIKE

Blush Purple

Light Blush Pink

Taffy

Lotus Root

PANTONE: 267C RGB: 96 38 158 HEX/HTM:L 60269E CMYK: 77 79 01 1

PANTONE 9061U RGB: 250 235 239 HEX/HTML: FAEBEF CMYK: F2E9EA

PANTONE 210C RGB: 249 159 201 HEX/HTML: F99FC9 CMYK: 1 44 0 0

PANTONE 705C RGB: 245 218 223 HEX/HTML: F5DADF CMYK: 0 12 0 0

Highly Confidential Internal Use Only

WELLNESS

Page 25

CUTTING AND FOLDING DO NOT PRINT

WELLNESS

M

IG

HT Y

UV SPOT GLOSS VARNISH

SMA

LL

BU

T

10 VIBRATING FUNCTIONS

WELLNESS

PO WER V I B E

POWERFUL DEEP VIBRATIONS

4 inch length x 0.9 inch width

The Wellness Power Vibe features 10 vibrating functions and delivers strong, deep, rumbly vibrations. Made of body safe, smooth ABS plastic with a soft touch matte feel, the Power Vibe is body safe, phthalate-free, IPX7 waterproof, and easy to clean. USB rechargeable, eco friendly, and no batteries required.

PURPLE METALLIC FOIL STAMPED

ES 10 funciones vibratorias | Potentes vibraciones profundas | IPX7 a prueba de agua | Carga magnética | Libre de ftalatos | 1 año de garantía solo en Estados Unidos y Canadá FR 10 fonctions vibrantes | Puissantes vibrations profondes | IPX7 étanche | Charge magnétique | Sans phtalate | Garantie d'un an uniquement aux États-Unis et au Canada

UV SPOT GLOSS VARNISH + 3D EMBOSSED

IPX7 WATERPROOF

PT 10 funções vibratórias | Vibrações profundas poderosas | IPX7 à prova d'água | Carregamento magnético | Livre de ftalato | Garantia de 1 ano apenas nos Estados Unidos e Canadá

MAGNETIC CHARGING

PHTHALATE FREE

Materials: ABS Plastic All Rights Reserved: The shape and appearance of this package is a trademark of Blush Novelties.

Register your product at blushlove.com for product and warranty information.

1 YEAR WARRANTY

*Valid only in US and Canada.

BL-27502 Purple

Responsibly Made in China.

Designed and Quality Assured in New York

printed on recycled paper

Hecho en China | Fabriqué en Chine | Feito na china

POWER VIBE 10 FUNCTIONS

blushlove.com

Highly Confidential Internal Use Only

RECHARGEABLE

2 WAY CONTROLS

HAND HELD

WATERPROOF

POWER VIBE POWERFUL YET COMPACT SHAPE THAT'S A DISCREET CHOICE FOR BEGINNERS AND EXPERTS ALIKE

WELLNESS

Page 26 Size

PANEL 1(Scale: 80% )

Font Family: ITC Avant Garde Gothic Std Font Style: Demi Case: Lowercase Size: 6pt Leading: 8pt Tracking: 25

Nam e Font Family: ITC Avant Garde Gothic Std Font Style: Extra Light Case: All Cap Size: 18pt Leading: 8pt Tracking: 100

Lang code

Font Family: ITC Avant Garde Gothic Std Font Style: Demi Case: All Cap Size: 6pt Leading: 8pt Tracking: 0

Romance Copy

POWER VIBE 4 inch length x 0.9 inch width

The Wellness Power Vibe features 10 vibrating functions and delivers strong, deep, rumbly vibrations. Made of body safe, smooth ABS plastic with a soft touch matte feel, the Power Vibe is body safe, phthalate-free, IPX7 waterproof, and easy to clean. USB rechargeable, eco friendly, and no batteries required.

Font Family: ITC Avant Garde Gothic Std Font Style: Book Case: Sentence Case Size: 6pt Leading: 8pt Tracking: 0

ES 10 funciones vibratorias | Potentes vibraciones profundas | IPX7 a prueba de agua | Carga magnética | Libre de ftalatos | 1 año de garantía solo en Estados Unidos y Canadá FR 10 fonctions vibrantes | Puissantes vibrations profondes | IPX7 étanche | Charge magnétique | Sans phtalate | Garantie d'un an uniquement aux États-Unis et au Canada PT 10 funções vibratórias | Vibrações profundas poderosas | IPX7 à prova d'água | Carregamento magnético | Livre de ftalato | Garantia de 1 ano apenas nos Estados Unidos e Canadá

Materials: ABS Plastic

Material

Font Family: ITC Avant Garde Gothic Std Font Style: Demi Case: Title Case Size: 6pt Leading: 8pt Tracking: 0

All Rights Reserved: The shape and appearance of this package is a trademark of Blush Novelties.

Register your product at blushlove.com for product and warranty information.

BL-27502 Purple

Responsibly Made in China.

Designed and Quality Assured in New York

printed on recycled paper

Legalease copy

*Valid only in US and Canada.

Hecho en China | Fabriqué en Chine | Feito na china

Highly Confidential Internal Use Only

Font Family: ITC Avant Garde Gothic Std Font Style: Book Case: Sentence Case Size: 5pt Leading: 6pt Tracking: 0

WELLNESS

Page 27

PANEL 2(Scale: 80% )

PANEL 4(Scale: 80% )

NAME

ICON

IG

HT

POWERFUL DEEP VIBRATIONS

IPX7 WATERPROOF

MAGNETIC CHARGING

PHTHALATE FREE

1 YEAR WARRANTY

CALL-OUT Font Family: ITC Avant Garde Gothic Std Font Style: Book Case: All Cap Size: 8pt Leading: 9.6pt Tracking: 25

NAME Website

Font Family: ITC Avant Garde Gothic Std Font Style: Extra Light Case: All Cap Size: 18pt (Add 0.125pt Outline) Tracking: 0

Font Family: ITC Avant Garde Gothic Std Font Style: Book Case: Lowerase Size: 10pt Leading: 12pt Tracking: 25

POWER VIBE blushlove.com

Font Family: ITC Avant Garde Gothic Std Font Style: Extra Light Case: All Cap Size: 25pt Tracking: 100

Y

BU

TM

WELLNESS S MAL L

10 VIBRATING FUNCTIONS

Font Family: ITC Avant Garde Gothic Std Font Style: Book Case: All Cap Size: 8pt Leading: 9pt Tracking: 25

POWERFUL YET COMPACT SHAPE THAT'S A DISCREET CHOICE FOR BEGINNERS AND EXPERTS ALIKE

QUOTE Font Family: ITC Avant Garde Gothic Std Font Style: Book Case: All Cap Size: 8pt Leading: 9.6pt Tracking: 25

Highly Confidential Internal Use Only

WELLNESS

Page 28

PANEL 3(Scale: 80% )

WELLNESS

LOGO Font Family: ITC Avant Garde Gothic Std Font Style: Extra Light Case: All Cap Size: 36pt Tracking: 250

N A ME Font Family: ITC Avant Garde Gothic Std Font Style: Extra Light Case: All Cap Size: 36pt Tracking: 100

CALL-OUT

POWER VIBE 10 FUNCTIONS

RECHARGEABLE

2 WAY CONTROLS

HAND HELD

WATERPROOF

Font Family: ITC Avant Garde Gothic Std Font Style: Book Case: All Cap Size: 8pt Leading: 9.6pt Tracking: 25

Highly Confidential Internal Use Only