WELLNESS
Page 1
BRAND GUIDE BOOK
Highly Confidential Internal Use Only
WELLNESS
Page 2
PRODUCT OVERVIEW
Highly Confidential Internal Use Only
WELLNESS
Page 3
POWER VIBE
PALM SENSE
DUO
G WAVE
Item: BL-27502
BL-44301
BL-44101
BL-33701
4 inch length x 0.9 inch width
3.75 inch length x 2 inch width
Purple
Purple
6.5 inch length (4 inch insertable length ) x 1.75 inch width
9.25 inch length (4.5 inch insertable length ) x 1.25 inch width
ABS Plastic
Silicone
Purple
Purple
Silicone
Silicone
Highly Confidential Internal Use Only
WELLNESS
Page 4
Geo C Ring
Sensual Vibe
G Curve
G Ball
BL-41061
BL-42101
BL-02201
BL-44211
1.75 inch length x 0.5 inch width
3 inch length (3 inch insertable length ) x 1.5 inch width
8 inch length (6 inch insertable length ) x 1.5 inch width
7 inch length (5 inch insertable length ) x 1.25 inch width
Purple
Purple
Purple
Silicone
Silicone
Silicone
Purple Silicone
Highly Confidential Internal Use Only
WELLNESS
Page 5
Dilator Kit
Kegel Training Kit
BL-444111
BL-444004
Extra Small: 0.5” Width x 3.5” Length;
6.25 inch length (3.25 inch insertable length ) x 1.25 inch width
Small: 0.75” Width x 4.75” Length;
Purple
Medium: 1” Width x 5.5” Length;
Silicone
Large: 1.25” Width Width x 6” Length Purple Silicone Highly Confidential Internal Use Only
WELLNESS
Page 6
PERSONA
Highly Confidential Internal Use Only
WELLNESS Visual Identity Key Words
Page 7 How do your client or consumers perceive the brand?
•
Wellness
•
Joyful
•
Sex positive, sex confident
•
Health
•
Affordable luxury; feel-good, guilt free treat
•
Confident
What other companies, brands, or services do your client engage with? •
Nordstrom
•
Target
•
Sephora
•
Kate Spade
•
Zalo
What other social media do your client engage with?
Interests, values, attitudes, behaviors? •
Want finder things in life and have expensive taste but not necessarily the budge to match
•
Shopping: Online vs Brick and Mortar stores
How would you like clients, consumers and prospects to perceive the brand when they see your logo mark and other marketing materials? •
Sex positive, sex confident
•
Affordable luxury; feel-good, guilt free treat
Highly Confidential Internal Use Only
WELLNESS
Page 8
COLOR PALETTE
Highly Confidential Internal Use Only
WELLNESS
Page 9
Blush Purple
Heather
Light Blush Pink
Taffy
PANTONE: 267C RGB: 96 38 158 HEX/HTM:L 60269E CMYK: 77 79 01 1
PANTONE 270C RGB: 180 181 223 HEX/HTML: B4B5DF CMYK: 29 23 0 0
PANTONE 9061U RGB: 250 235 239 HEX/HTML: FAEBEF CMYK: F2E9EA
PANTONE 210C RGB: 249 159 201 HEX/HTML: F99FC9 CMYK: 1 44 0 0
PRIMARY COLOR PALETTE The primary colors are key indicators of the Allura brand design. Black is more often used for typography while these primary color palette acts as core colors that can be used for product and key design elements.
Highly Confidential Internal Use Only
WELLNESS
Page 10
PANTONE 257C RGB 198 161 207 HEX/HTML C6A1CF CMYK 19 39 0 0
PANTONE 7441C RGB 159 92 192 HEX/HTML 9F5CC0 CMYK 45 71 0 0
PANTONE 2665C RGB 125 85 199 HEX/HTML 7D55C7 CMYK 65 73 0 0
PANTONE 2607C RGB 80 8 120 HEX/HTML 500878 CMYK 85 100 0 13
PANTONE 2707C RGB 195 215 238 HEX/HTML C3D7EE CMYK 21 7 0 0
PANTONE 4150C RGB 81 125 185 HEX/HTML 517DB9 CMYK 70 43 0 0
PANTONE 271C RGB 149 149 210 HEX/HTML 9595D2 CMYK 44 38 0 0
PANTONE 4145C RGB 46 51 78 HEX/HTML 2E334E CMYK 87 73 15 57
SECONDARY COLOR PALETTE The secondary color palette is designed to provide creative flexibility. These colors will compliment the primary one, and can either appear next to it or independently.
Highly Confidential Internal Use Only
WELLNESS
Page 11
LOGO USAGE Brand Logo This is the brand logo that will be used across primary brand application. This brand logo helps audiences easily identify Allura’s products, web presence, ads, and other materials, and enhances the professionalism of the brand. It is essential to the success of the brand that the logo always applied with care and respect in every application according to these guidelines.
Highly Confidential Internal Use Only
WELLNESS
Page 12
LOGO ELEMENT
Clear Space 15 px
Scale: 100%
15 px 41.328 px
339.977 px
LOGO CLEARSPACE Clear Space Clear space is the area surrounding the logo that must be kept free of any other graphic elements such as headlines, text, and imagery. The exclusion zone indicate the closet any other graphic element can be positioned in relation to the logo
Highly Confidential Internal Use Only
WELLNESS
Page 13
LOGO ELEMENT
WELLNESS Logo Font Scale: 100%
Logo Color
Font Family: ITC Avant Garde Gothic Std
Blush Purple
Font Style: Extra Light Case: All Cap Size: 36 Tracking: 250
PANTONE: 267C RGB: 96 38 158
Highly Confidential Internal Use Only
HEX/HTM:L 60269E CMYK: 77 79 01 1
WELLNESS
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LOGO USAGE Logo Treatment The logo must be used as is and not be altered in any way. 1. Do not change the logo’s orientation or rotation 2. Do not disproportionately scare or resize the logo 3. Do not attempt to recreate the logo 4. Do not add unofficial elements in the logo
Highly Confidential Internal Use Only
WELLNESS
Page 15
FONT USAGE Brand Font
Highly Confidential Internal Use Only
WELLNESS
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ITC Avant Garde Gothic Std
Extra Light
Demi
WELLNESS
Book
Extra Light Oblique
Demi Oblique
WELLNESS
Book Oblique
Extra Light Condensed
Bold
WELLNESS
Medium
Extra Light Condensed Oblique
Bold Oblique
Medium Oblique
WELLNESS WELLNESS WELLNESS WELLNESS
WELLNESS Highly Confidential Internal Use Only
WELLNESS WELLNESS WELLNESS WELLNESS
WELLNESS
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ITC Avant Garde Gothic Std
Book Condensed
Demi Condensed
Book Condensed Oblique
Demi Condensed Oblique
Medium Condensed
Bold Condensed
Medium Condensed Oblique
Bold Condensed Oblique
WELLNESS WELLNESS WELLNESS WELLNESS
WELLNESS WELLNESS WELLNESS WELLNESS Highly Confidential Internal Use Only
WELLNESS
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Quentin Regular
Wellness This design should make you laugh! Highly Confidential Internal Use Only
WELLNESS
Page 19
PACKAGING DESIGN GUIDANCE
SIZE/ COMPONENTS/ SPACE/ COLORS/ MECHANICALS/ TYPOGRAPHY
Highly Confidential Internal Use Only
WELLNESS
Page 20
GROUP A Extra Small H: 8.25” ( box 7.25”, hang tab 1”) W: 4.375” D: 2.25” BL-27502 Wellness - Power Vibe
BL-41061 Wellness - Geo C Ring
*will update in project 20110
BL-42101 Wellness - Sensual Vibe *will be updated in project#18167 会在项目18167中更新
GROUP B Small H:8.25” (box 7.25”, hang tab 1”) W:4.375” D:3.375” BL-44301 Wellness - Palm Sense
BL-44101 Wellness - Duo -Purple
*will update in project 18166
*will update in project 17274
Highly Confidential Internal Use Only
WELLNESS
Page 21
GROUP C Extra Small H: 8.25” ( box 7.25”, hang tab 1”) W: 6.375” D: 3.375”
第三组礼盒尺寸将会在后期持 续更新
BL-44211 Wellness - G Ball Vibrator
BL-02201 Wellness - G Curve
BL-444004 Wellness Kegel Training Kit
GROUP D Small H:8.25” (box 7.25”, hang tab 1”) W:4.375” D:3.375”
BL-444111 Wellness - Dilator Kit
BL-33701 Wellness - G Wave Vibrator
Highly Confidential Internal Use Only
WELLNESS COMPONENTS OF PACKAGING
Page 22
Blush logo
Icons PANEL 1
PANEL 2
Illustration Product name
PANEL 3
PANEL 4
WELLNESS
PERFECT FOR COUPLES PLAY
WELLNESS
WELLNESS Brand logo
10 VIBRATING FUNCTIONS
DUO 6.5 inch length (4 inch insertable length) x 1 inch width
Product description
The Wellness Duo is a versatile vibrator that provides hands-free stimulation when worn during penetrative play or by itself. It bends with ease and holds the custom curve that fits your body, delivering simultaneous G spot and clitoral stimulation.The Duo has 10 powerful functions and delivers strong, deep, rumbly vibrations at each end. The UltraSilk™ Silicone, with it’s silky smooth feel, delivers vibrations beautifully. Made of platinum cured silicone, the Duo is body safe, phthalate-free, IPX7 waterproof and easy to clean. USB rechargeable, eco friendly, and no batteries required. ES 10 funciones vibratorias | Perfecto para jugar en pareja | Silicona ultra suave | Potentes vibraciones profundas | Carga magnética | IPX7 a prueba de agua | 1 año de garantía solo en Estados Unidos y Canadá
Translation ES/ FR/ PT
FR 10 fonctions vibrantes | Parfait pour jouer en couple | Silicone ultra-lisse | Puissantes vibrations profondes | Charge magnétique | IPX7 étanche | Garantie d'un an uniquement aux États-Unis et au Canada PT 10 funções vibratórias | Perfeito para casais brincarem | Silicone ultra-liso | Vibrações profundas poderosas | Carregamento magnético | IPX7 à prova d'água | Garantia de 1 ano apenas nos Estados Unidos e Canadá
POWERFUL DEEP VIBRATIONS
ULTRASILK™ SILICONE
IPX7 WATERPROOF
Product images
MAGNETIC CHARGING
Materials: Silicone All Rights Reserved: The shape and appearance of this package is a trademark of Blush Novelties.
QR code
*Valid only in US and Canada. BL-44101 Purple
Explore Wellness
Responsibly Made in China.
1 YEAR WARRANTY 10 FUNCTIONS
Designed and Quality Assured in New York printed on recycled paper
Hecho en China | Fabriqué en Chine | Feito na china
Barcode
blushlove.com
Blush website
Product names
DUO
Register your product at blushlove.com for product and warranty information.
RECHARGEABLE
SOLO & COUPLES PLAY
DUO
G SPOT & CLITORAL VIBE
WATERPROOF
ULTRASILK™ SILICONE
Call outs
Company details (including contact infomation)
Highly Confidential Internal Use Only
DOUBLE THE FUN! FOR TWICE THE PLEASURE ALONE OR WITH A PARTNER
Quote
WELLNESS
Page 23
LAY-OUT
WELLNESS
MINIMAL SPACE
HT
Y
BU
IG
S MA L L
Clear space is the area surrounding the packaging that must be kept free of any other graphic elements such as headlines, text, and imagery.
TM
10 VIBRATING FUNCTIONS
Clear Space
WELLNESS
P O W ER VI BE
POWERFUL DEEP VIBRATIONS
4 inch length x 0.9 inch width
The Wellness Power Vibe features 10 vibrating functions and delivers strong, deep, rumbly vibrations. Made of body safe, smooth ABS plastic with a soft touch matte feel, the Power Vibe is body safe, phthalate-free, IPX7 waterproof, and easy to clean. USB rechargeable, eco friendly, and no batteries required.
IPX7 WATERPROOF
ES 10 funciones vibratorias | Potentes vibraciones profundas | IPX7 a prueba de agua | Carga magnética | Libre de ftalatos | 1 año de garantía solo en Estados Unidos y Canadá FR 10 fonctions vibrantes | Puissantes vibrations profondes | IPX7 étanche | Charge magnétique | Sans phtalate | Garantie d'un an uniquement aux États-Unis et au Canada PT 10 funções vibratórias | Vibrações profundas poderosas | IPX7 à prova d'água | Carregamento magnético | Livre de ftalato | Garantia de 1 ano apenas nos Estados Unidos e Canadá
MAGNETIC CHARGING
PHTHALATE FREE
Materials: ABS Plastic All Rights Reserved: The shape and appearance of this package is a trademark of Blush Novelties.
Register your product at blushlove.com for product and warranty information.
BL-27502 Purple
1 YEAR WARRANTY
*Valid only in US and Canada. Responsibly Made in China.
POWER VIBE
Designed and Quality Assured in New York printed on recycled paper
Hecho en China | Fabriqué en Chine | Feito na china
10 FUNCTIONS
blushlove.com
Highly Confidential Internal Use Only
RECHARGEABLE
2 WAY CONTROLS
HAND HELD
WATERPROOF
POWER VIBE POWERFUL YET COMPACT SHAPE THAT'S A DISCREET CHOICE FOR BEGINNERS AND EXPERTS ALIKE
WELLNESS
Page 24
CUTTING AND FOLDING DO NOT PRINT
WELLNESS
WELLNESS M
IG
HT Y
SMA
LL
BU
T
10 VIBRATING FUNCTIONS
POW E R V I BE
POWERFUL DEEP VIBRATIONS
4 inch length x 0.9 inch width
The Wellness Power Vibe features 10 vibrating functions and delivers strong, deep, rumbly vibrations. Made of body safe, smooth ABS plastic with a soft touch matte feel, the Power Vibe is body safe, phthalate-free, IPX7 waterproof, and easy to clean. USB rechargeable, eco friendly, and no batteries required.
IPX7 WATERPROOF
ES 10 funciones vibratorias | Potentes vibraciones profundas | IPX7 a prueba de agua | Carga magnética | Libre de ftalatos | 1 año de garantía solo en Estados Unidos y Canadá FR 10 fonctions vibrantes | Puissantes vibrations profondes | IPX7 étanche | Charge magnétique | Sans phtalate | Garantie d'un an uniquement aux États-Unis et au Canada PT 10 funções vibratórias | Vibrações profundas poderosas | IPX7 à prova d'água | Carregamento magnético | Livre de ftalato | Garantia de 1 ano apenas nos Estados Unidos e Canadá
MAGNETIC CHARGING
PHTHALATE FREE
Materials: ABS Plastic All Rights Reserved: The shape and appearance of this package is a trademark of Blush Novelties.
Register your product at blushlove.com for product and warranty information.
BL-27502 Purple
1 YEAR WARRANTY
*Valid only in US and Canada. Responsibly Made in China. Designed and Quality Assured in New York
printed on recycled paper
Hecho en China | Fabriqué en Chine | Feito na china
POWER VIBE 10 FUNCTIONS
blushlove.com
RECHARGEABLE
2 WAY CONTROLS
HAND HELD
WATERPROOF
POWER VIBE POWERFUL YET COMPACT SHAPE THAT'S A DISCREET CHOICE FOR BEGINNERS AND EXPERTS ALIKE
Blush Purple
Light Blush Pink
Taffy
Lotus Root
PANTONE: 267C RGB: 96 38 158 HEX/HTM:L 60269E CMYK: 77 79 01 1
PANTONE 9061U RGB: 250 235 239 HEX/HTML: FAEBEF CMYK: F2E9EA
PANTONE 210C RGB: 249 159 201 HEX/HTML: F99FC9 CMYK: 1 44 0 0
PANTONE 705C RGB: 245 218 223 HEX/HTML: F5DADF CMYK: 0 12 0 0
Highly Confidential Internal Use Only
WELLNESS
Page 25
CUTTING AND FOLDING DO NOT PRINT
WELLNESS
M
IG
HT Y
UV SPOT GLOSS VARNISH
SMA
LL
BU
T
10 VIBRATING FUNCTIONS
WELLNESS
PO WER V I B E
POWERFUL DEEP VIBRATIONS
4 inch length x 0.9 inch width
The Wellness Power Vibe features 10 vibrating functions and delivers strong, deep, rumbly vibrations. Made of body safe, smooth ABS plastic with a soft touch matte feel, the Power Vibe is body safe, phthalate-free, IPX7 waterproof, and easy to clean. USB rechargeable, eco friendly, and no batteries required.
PURPLE METALLIC FOIL STAMPED
ES 10 funciones vibratorias | Potentes vibraciones profundas | IPX7 a prueba de agua | Carga magnética | Libre de ftalatos | 1 año de garantía solo en Estados Unidos y Canadá FR 10 fonctions vibrantes | Puissantes vibrations profondes | IPX7 étanche | Charge magnétique | Sans phtalate | Garantie d'un an uniquement aux États-Unis et au Canada
UV SPOT GLOSS VARNISH + 3D EMBOSSED
IPX7 WATERPROOF
PT 10 funções vibratórias | Vibrações profundas poderosas | IPX7 à prova d'água | Carregamento magnético | Livre de ftalato | Garantia de 1 ano apenas nos Estados Unidos e Canadá
MAGNETIC CHARGING
PHTHALATE FREE
Materials: ABS Plastic All Rights Reserved: The shape and appearance of this package is a trademark of Blush Novelties.
Register your product at blushlove.com for product and warranty information.
1 YEAR WARRANTY
*Valid only in US and Canada.
BL-27502 Purple
Responsibly Made in China. Designed and Quality Assured in New York
printed on recycled paper
Hecho en China | Fabriqué en Chine | Feito na china
POWER VIBE 10 FUNCTIONS
blushlove.com
Highly Confidential Internal Use Only
RECHARGEABLE
2 WAY CONTROLS
HAND HELD
WATERPROOF
POWER VIBE POWERFUL YET COMPACT SHAPE THAT'S A DISCREET CHOICE FOR BEGINNERS AND EXPERTS ALIKE
WELLNESS
Page 26 Size
PANEL 1(Scale: 80% )
Font Family: ITC Avant Garde Gothic Std Font Style: Demi Case: Lowercase Size: 6pt Leading: 8pt Tracking: 25
Nam e Font Family: ITC Avant Garde Gothic Std Font Style: Extra Light Case: All Cap Size: 18pt Leading: 8pt Tracking: 100
Lang code
Font Family: ITC Avant Garde Gothic Std Font Style: Demi Case: All Cap Size: 6pt Leading: 8pt Tracking: 0
Romance Copy
POWER VIBE 4 inch length x 0.9 inch width
The Wellness Power Vibe features 10 vibrating functions and delivers strong, deep, rumbly vibrations. Made of body safe, smooth ABS plastic with a soft touch matte feel, the Power Vibe is body safe, phthalate-free, IPX7 waterproof, and easy to clean. USB rechargeable, eco friendly, and no batteries required.
Font Family: ITC Avant Garde Gothic Std Font Style: Book Case: Sentence Case Size: 6pt Leading: 8pt Tracking: 0
ES 10 funciones vibratorias | Potentes vibraciones profundas | IPX7 a prueba de agua | Carga magnética | Libre de ftalatos | 1 año de garantía solo en Estados Unidos y Canadá FR 10 fonctions vibrantes | Puissantes vibrations profondes | IPX7 étanche | Charge magnétique | Sans phtalate | Garantie d'un an uniquement aux États-Unis et au Canada PT 10 funções vibratórias | Vibrações profundas poderosas | IPX7 à prova d'água | Carregamento magnético | Livre de ftalato | Garantia de 1 ano apenas nos Estados Unidos e Canadá
Materials: ABS Plastic
Material
Font Family: ITC Avant Garde Gothic Std Font Style: Demi Case: Title Case Size: 6pt Leading: 8pt Tracking: 0
All Rights Reserved: The shape and appearance of this package is a trademark of Blush Novelties.
Register your product at blushlove.com for product and warranty information.
BL-27502 Purple
Responsibly Made in China. Designed and Quality Assured in New York
printed on recycled paper
Legalease copy
*Valid only in US and Canada.
Hecho en China | Fabriqué en Chine | Feito na china
Highly Confidential Internal Use Only
Font Family: ITC Avant Garde Gothic Std Font Style: Book Case: Sentence Case Size: 5pt Leading: 6pt Tracking: 0
WELLNESS
Page 27
PANEL 2(Scale: 80% )
PANEL 4(Scale: 80% )
NAME
ICON
IG
HT
POWERFUL DEEP VIBRATIONS
IPX7 WATERPROOF
MAGNETIC CHARGING
PHTHALATE FREE
1 YEAR WARRANTY
CALL-OUT Font Family: ITC Avant Garde Gothic Std Font Style: Book Case: All Cap Size: 8pt Leading: 9.6pt Tracking: 25
NAME Website
Font Family: ITC Avant Garde Gothic Std Font Style: Extra Light Case: All Cap Size: 18pt (Add 0.125pt Outline) Tracking: 0
Font Family: ITC Avant Garde Gothic Std Font Style: Book Case: Lowerase Size: 10pt Leading: 12pt Tracking: 25
POWER VIBE blushlove.com
Font Family: ITC Avant Garde Gothic Std Font Style: Extra Light Case: All Cap Size: 25pt Tracking: 100
Y
BU
TM
WELLNESS S MAL L
10 VIBRATING FUNCTIONS
Font Family: ITC Avant Garde Gothic Std Font Style: Book Case: All Cap Size: 8pt Leading: 9pt Tracking: 25
POWERFUL YET COMPACT SHAPE THAT'S A DISCREET CHOICE FOR BEGINNERS AND EXPERTS ALIKE
QUOTE Font Family: ITC Avant Garde Gothic Std Font Style: Book Case: All Cap Size: 8pt Leading: 9.6pt Tracking: 25
Highly Confidential Internal Use Only
WELLNESS
Page 28
PANEL 3(Scale: 80% )
WELLNESS
LOGO Font Family: ITC Avant Garde Gothic Std Font Style: Extra Light Case: All Cap Size: 36pt Tracking: 250
N A ME Font Family: ITC Avant Garde Gothic Std Font Style: Extra Light Case: All Cap Size: 36pt Tracking: 100
CALL-OUT
POWER VIBE 10 FUNCTIONS
RECHARGEABLE
2 WAY CONTROLS
HAND HELD
WATERPROOF
Font Family: ITC Avant Garde Gothic Std Font Style: Book Case: All Cap Size: 8pt Leading: 9.6pt Tracking: 25
Highly Confidential Internal Use Only